#MACD106

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AIDA

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MACD106 MAJOR PROJECT

MODULE INTRODUCTION

This module consists of a number of phases that will allow you to realise your final MA major project, as well as show, test, critique and reflect in ways most pertinent to your postgraduate interest and future directions. The initial stage sees you developing and making your own practice-based communication design project, leading on from your work in the previous module/s. Whilst this is negotiated with your tutors, it is entirely self-directed, allowing you to evidence an enhanced and robust process. This will be under-pinned by an ability to demonstrate a critical appreciation of design theories, methodologies, context and evidencing a thorough understanding of research process. You will also choose to write either an academically centered critical essay, or strategic report in support of your practical output. Your project will be presented for mid-Semester feedback to an audience comprising various provocateurs, and thought leaders. Following this, you will be encouraged to test and further link with future clients, companies, commissioners, researchers, or employers, at the mid-point of the Semester. For example, some of you will want to gain critical feedback to enhance a conceptually driven output, while others will gain market and industry insights for publishing or launching an entrepreneurial venture. Equally, you may choose to take up an experiential activity or placement opportunity to bring confidence to newfound areas of interest. In the closing 4-week period, you will bring together these reviews, experiences and insights to conclude your project work. This could include final testing or further presentation or showing of work but this will be dictated by individual need.

AIMS

• Promote imaginative, originality, innovative and independent thought. • Foster a well-informed, critical understanding and application of design processes. • Enable students to evaluate, understand & apply advanced research methodologies. • Integrate key social, global, cultural and technological contexts to map innovative design futures. • Encourage the creative and intelligent use of ‘risk’ as an asset within working methodology. • Facilitate the development of leaders & innovators operating at a strategic level. • Re-invigorate’ and ‘provoke’ the creative industry, education & research.

MAJOR PROJECT OUTLINE

Drawing on your journey over the last two study blocks, and building on your abstract from Study Block 2, you are asked to develop a self-directed communication design project. An immersive ‘deepdive’ approach is required, where you are expected to evidence a rigorous independent process; and an ability to demonstrate considerable theoretical insight and critical awareness. Throughout, you are encouraged to connect with experts and specialists in your specific area. Critically, the final outcome should evidence innovation, and a high level of production awareness and suitability for your project needs. As always with communication design, it is critical the project has a clearly defined: 1) point of view (message) 2) target market 3) aims and objectives.

ASSESSEMENT

Guidance and formative reviews are given across the 12-week study period during group and individual critiques as part of Seminar and Studio practice sessions. Evaluation and self-reflection mechanisms will encourage you to share learning and rehearse feedback skills for the particular learning outcomes and assessment criteria. An interim presentation of your final MA project proposal will take place in London in week 6 to an invited panel as a means to help define and clarify your project, and as a means to gain critical feedback on your work. The Summative assessment of your project and essay will take place at the end of the Study Block. Assessment by teaching staff, individual verbal feedback is provided alongside a summary written report. You will also be offered a final exit consultation.

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MACD106 Beginning Phase:

Artwork by Jin Xingye.

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"A how-to manual, it draws back a curtain on the secretive, isolated base in 2003, more than a year into operation of the Bush administration prison. And it lays out -- with typical military attention to detail -- everything from when to use pepper spray to who should witness a cavity search to how to dig a proper Muslim grave. It also offers the mundane details of what detainees were given at the open-air prison camp overlooking the Caribbean, where the Pentagon today holds about 300 war-on-terror captives at Guantanamo for possible interrogation and trial by Military Commission. No hair dye, it says on one page. But a double amputee got to keep a bucket in his cell, it says.” 

The Miami Herald (via https://wikileaks.org/wiki/Guantanamo_document_confirms_psychological_torture – Stephan Soldz with Julian Assange / November 17, 2007)

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Will of John Ley of Merther, Cornwall,1652

In the name of God Amen I John Ley of Merther in the Countie of Cornewall being sicke of body but (god bee thanked) of perfect memorie doe make this my last will and Testament in manner and forme following, First I bequeath my soule unto Almightie god my maker and redeemer and my body to Christian buriall, my hope and confidence is to inheritt eternall life in and by Christ Jesus whose blood was shedd for mee as well as for others Item I give and bequeath unto John Ley my brother Thomas his eldest sonne the some of One hundred pounds of lawfull money of England and I alsoe give and bequeath unto Loudy my said brother Thomas his daughter the like some of One hundred pounds of lawfull money And I alsoe give and bequeath unto Thomas Ley my brother Thomas his youngest sonne the some of Fiftie pounds of like lawfull money which said some of twoe hundred and Fiftie pounds is dew and oweing unto mee by three severall bonds from my brother Thomas Ley and my will is that when the said severall somes of money upon ye said bonds shall become due that the same bee imployed for the use and best advantage of my three nephews above expressed Item I give and bequeath unto my sister Loudy my brother Thomas his wife my diaper table cloth and twelve board napkins belonging to the same Item I give and bequeath unto William Ley my brother William Leys now eldest sonne the some of Ten pounds to bee paid him within six monthes after my decease Item I give and bequeath unto Maud Gerance my brother Thomas his servant maid the some of Thirty pounds of lawfull money of England to bee paid by my Executors hereunder named within six monthes after my decease Item I give and bequeath unto each of my brother Thomas his household servants twenty shillings a peece and unto Fardinando Skelhorne Twentie shillings all which are to bee paid within six monthes after my decease Alsoe I give unto the said Ferdinando that suite of Clothes which I used to weare working dayes Item I give unto the poore of Merther Ten shillings and unto the poore of Cornelly Tenn shillings Item I forgive unto Walter Richards the bed man the ten shillings that hee oweth mee All the rest of my goods and Chattells not formerly bequeathed I give and bequeath unto my three sisters Constance Ley, Anne Ley and Dorothy Ley to bee equally devided betweene them whom I make my whole and sole Executrixes, And in testificacon of my full intent herein, I have hereunto subscribed my name and fixed my seale this seaventh day of Aprill One Thousand six hundred Fifty twoe. John Ley: Memorandum that Mr John Ley in his sicke bedd did this seaventeenth of April One thousand six hundred Fifty twoe declare that this was his last will and Testament in presence of us Jane Bunt Isyac Collins. J. Rowe

Probate This will was proved at London the Fifth of July One thousand six hundred Fiftie twoe before the right worshipfull Sr Nathaniell Brent knight Doctor of Lawes and Master or Keeper of the Prerogative Courte lawfully constituted by the Oaths of Constance Dorothie and Anne Ley Sisters and Executrixes named in the said will To whom Administration was committed of all and singular the goods chattells and debts of the said deceased they being first sworne by Comission trulie to Administer the same:/

Source: National Archives Ref: PROB 11/222/650

Transcribed by Elizabeth Lamb

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D&AD

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Matt Dunn - AD at Goodby Silverstein & Partners

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