#Logo Design Services in United States | Explore Tumblr posts and blogs

recreationaldivorce · 1 year ago

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PRCS has suspended all activity in Gaza for the next 48 hours due to the continued targeting of medical staff by Israel. They say they cannot ensure the safety of their crews, patients, and facilities.

Transcript and image description:

PALESTINE RED CRESCENT SOCIETY [PRCS logo, which is a red crescent shaped like a "C", with the name of Palestine Red Crescent Society written in English and some more Arabic text (unsure as to what it says, sorry) surrounding the crescent, and encircled by a red circle] [Some Arabic text is to the right of the logo. Again, apologies for being unable to transcribe.] Title: PRCS suspends coordination on medical missions in Gaza for 48 hours (Al-Bireh — Gaza: 26/2/2024): The Palestine Red Crescent Society (PRCS) suspended all humanitarian coordination procedures on medical missions in the Gaza Strip for the next 48 hours, due to the failure to ensure the safety and security of the Society's Emergency Medical Services teams, the wounded and the sick in PRCS hospitals, centers and ambulances as a result of the lack of commitment and respect of the Israeli occupation forces to the procedures and coordination mechanisms agreed upon with the United Nations' organizations. PRCS will assess this situation during the next two days to reach a conclusive result that enables it to protect its crews and their vehicles and to ensure that it will not be placed at risk of death or injury, through the intervention of active states in the international community to ensure this protection. Yesterday evening, PRCS evacuated a number of patients from its Al-Amal Hospital in Khan Younis to Rafah hospitals due to their urgent need for advanced surgical medical intervention, in coordination with the United Nations Office for Humanitarian Affairs (OCHA), which obtained approval from the Israeli occupation forces for this evacuation. Despite the fact that the occupation forces knew the route of the convoy and the names and identity numbers of the staff accompanying the patients, the Israeli occupation forces intercepted the convoy for more than 7 hours and mistreated its members, especially the accompanying PRCS medical staff, and arrested three medics, releasing one of them after many hours. This incident is not the first incident during which the Israeli occupation forces failed to respect the coordination conducted by the United Nations organizations with them, as they previously targeted PRCS ambulances on their way to evacuate injured people from various areas in the Gaza Strip, prevented and obstructed relief aid convoys from reaching specific areas in the Gaza Strip, especially in Gaza and its north, and it continues to detain a number of PRCS staff. This unlawful behaviour adds to the list of flagrant violations of international humanitarian law committed by the Israeli occupation forces against medical personnel, the protected Red Crescent emblem, and the wounded and the sick in time of war. Accordingly, the PRCS demands that the Israeli occupation forces release all the medical staff they have arrested, including the medical and administrative staff working in the field to perform their humanitarian tasks. The occupation forces must also respect the protected Red Crescent emblem in accordance with the provisions of international law, respect and protect the legal personality of the Society and facilitate its humanitarian mission, which is violated by the Israeli occupation forces, and protect the wounded and the sick who have sought refuge in its legally protected facilities as Protected Persons. The PRCS renews its calls to the international community to compel the Israeli occupation forces to respect and protect medical personnel and facilities and to provide a safe humanitarian space that is essential for the survival of Palestinians in Gaza. [There is a red horizontal rule to designate the end of the "letter". In the footer, there is a line of Arabic text which is presumably a translation of the following English text:] Palestine/ Al- Bireh- Jerusalem Main St. - Tel: 02-2978520 - Fax: 02-2406518 - P.O.Box: 3637 Al-Bireh E-Mail: [email protected] www.palestineRCS.org

#palestine

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pinturas-gran-guerra-aire · 1 year ago

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1917 04 Vieux Charles - Russell Smith

Although technically ranking second to Rene Fonck among the French aces of World War I, Georges Guynemer was first in the hearts of his countrymen during the war due to his humility, skill and devotion to his country. Born in Paris in 1894, he was a frail, sickly child and was home schooled until age 14. Though lacking in physical skills, Georges showed an aptitude for both target shooting and mechanics - two skills which would serve him well as a military aviator. Although he was originally rejected from military service due to his poor physical condition, he finally passed the medical examination on the fourth attempt after his father intervened on his behalf. He succeeded as an aviator through his enormous drive and self-confidence. Guynemer joined Escadrille MS.3 in June of 1915 and served in the same unit for his entire service. Over the course of his service the unit transitioned from Moraine Saulniers to Nieuports to SPAD VIIs and XIIIs, thus changing designations from MS.3 to N.3 and the SPA.3. The aircraft of SPA.3 were famous for the red storks which emblazoned their fuselages. The stork was known to nest annually in the chimneys of Alsace-Lorraine, and the squadron’s logo symbolized France’s determination to return and retake that region. Guymener’s personal aircraft often bore the marking “Vieux Charles” (Old Charles), and this particular SPAD VII, S'254, now hangs on display at the Musée de l'air et de l’Espace at Le Bourget Airport in Paris.In February 1917 Guynemer became the first Allied pilot to shoot down a German heavy bomber, and in March, 1917, he became the first Frenchman to shoot down three enemy planes in one day. In May, 1917,he downed seven German aircraft. Perhaps the greatest story from his career was one told by German Ace Ernst Udet (A Lesson From the Master). His success earned him enough influence to affect French fighter aircraft development. In December 1916, he wrote a letter to the chief designer at SPAD criticizing the SPAD VII as inferior to the German Halberstadt. As a result, SPAD developed two new but very similar models, the SPAD XII and SPAD XIII. On Sept. 11, 1917 he failed to return from a combat mission. He was confirmed missing in action by his squadron commander Major Brocard. His death was finally confirmed by the Germans who stated that a sergeant in the 413th Regiment found and identified the pilot's body, and news of his death was officially announced in Paris two weeks later.

#russell smith #SPAD VII #georges guynemer

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runwayrunway · 2 years ago

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No. 44 - FedEx Express

If you have ever sent or received a package, particularly if you live in the United States, you may be familiar with FedEx, and @magic-gps requested that I discuss their airplanes!

FedEx (founded and formerly known as Federal Express) is a massive network for transportation of mail and cargo, and Federal Express Express (okay, no, I can't call it that, FedEx is legally the full name even though we all know what it's really short for) is its airborne branch, making up the largest cargo airline by fleet and freight tonnes conveyed in the entire world. Their largest customer is the US Postal Service, with whom they have an exclusive contract - any USPS air mail is carried by FedEx Express - but they also fly for countless other clients. They cover so much ground (air) that they not only have a dozen hubs but an additional SUPERHUB, located in Memphis. They're what DHL is for Europe but doing bigger numbers, and that's with UPS, Atlas Air, and Kalitta Air to compete with. Although they're based in the US, their website claims that their destinations include every US zip-code, plus "over 220" countries and territories. There are 195 internationally recognized countries at present. I don't think saying they fly everywhere is even really hyperbole at this point.

FedEx's fleet is massive and eclectic. They have the world's largest cargo fleet, with 650 planes (which are named by employees, frequently after their children). Add in FedEx Feeder, a second fleet of small propeller airplanes dry-leased to local carriers for use ferrying small loads to the full-size jets, and there's a total of 699 FedEx liveries in the skies with 88 more on order. They occupy whole swathes of tarmac. They're everywhere. Like snails after the rain.

Oh, and apparently this livery was designed by Lindon Leader (what a name) of Landor Associates, the prolific and highly regarded design firm responsible for hits like the SAS belly stripe livery and misses like JAL's two previous designs. I have higher standards for liveries that are just absolutely everywhere, so let's see if Landor was able to live up to them.

I'm going to be specifically talking about, because I presume this is what the requester meant, the livery FedEx adopted in 1994. The timeline of this is interesting, because the name of the airline stayed Federal Express until 2000, when the entire company rebranded from Federal Express to FedEx and added the redundant 'Express' to the airline's name. I've always thought that was very funny, and while that's charming to me I don't think I should be encouraging things like this. It's just sloppy and a bit weird to say.

Before they adopted the livery they did briefly trial a new logo. From 1991 to 1994 they had this!

Boy do I not like that! It's significant to the history of the company in that it shifted the colorscheme from indigo and burgundy to purple and orange, except that the difference in brightness here is really almost upsetting and the logo itself is...it looks like that. It's very TRON somehow. I don't find the tackiness pleasant. It's just ugly. The typeface they chose is bad. The wriggly X is nice but every other letter looks a unique sort of hideous, with the E in particular looking like a rake made of sponge which has been placed in water and left to soak. Thankfully they moved on quickly, replacing this logo at the same time as their livery.

The fact that there's six years between the visual rebrand and official renaming is interesting. Federal Express was already colloquially known as FedEx before the official renaming, and used it in their branding, but they weren't legally FedEx yet, so for that little span their planes bore both names.

This adolescent period in the life of modern FedEx featured the 'Federal Express' subtitle in this serif mystery font which I haven't seen mentioned at all anywhere. I couldn't find many more pictures with the full 'Federal Express', but there's a scattering of seriffed planes out there, it seems. It looks a lot better with the 'Federal' taken out just by virtue of legibility, and I have to say I'm very keen on the way the subtitle is offset to align with the start of the E. It looks nice and aerodynamic. When the first word is taken out it has the extra benefit of lining 'Express' up with the 'Ex' that stands for it.

But there it is! The FedEx logo. Adopted in 1994, considered a contender for the best logo ever made, winner of over 40 awards.

I want to disclaim for a moment. I think it's always been somewhat implicit that my opinions are just one manifestation of the infinite variability of human thought and inevitably subjective but I do need to re-stress this now: these are my own hot takes. My opinion is not legally binding. Lindon Leader is an incredibly accomplished designer and I'm not even a designer at all. There is a reason that FedEx's logo is so widely acclaimed. My criticism of it is not an attempt to contest its legacy, and is - again - just my opinion. And it is an opinion colored not only by the fact that I'm an amateur, and by the fact that my tastes are different from other people's, but by the fact that this logo is quite literally older than I am, and tastes have most certainly evolved since then.

I think the FedEx logo is...okay. I certainly do not despise it, but I would stop very short of calling it the best logo ever. I'm going to talk about why I'm so underwhelmed by it, and it's going to sound like I don't like this logo for a bit, but if you power through that you will see that my opinion about it isn't as straightforward as the sum of my opinions about its parts.

The fantastic thing about this particular logo is that it's easily the most-discussed and best-documented bit of branding I've yet covered, so it was a delight to research. I didn't even have to call in my font wizard, for example, because Leader explicitly states what it is in this interview - a proprietary typeface heavily inspired by Univers 67 Bold Condensed and Futura Bold. I actually like Futura (the Cyrillic version is one of my favorite Cyrillic typefaces) but don't love Univers 67 - it reminds me way too much of the handwriting style I was drilled in at school. US schools have truly heinous taste in the penmanship they teach, and much like how Parker cursive inherently reminds me of third grade, Univers 67 feels to me like an adult version of something I've long since outgrown. The design of the letterforms here, with the exaggerated x-height and all the lines (crossbars included) having a uniform thickness of 'very', reminds me of the posters on the walls of elementary school classrooms.

Take a look at this. The green line is hypothetically where the baseline should be, but the E and D descend slightly below it. According to my font wizard this is fairly common as an attempt to some sort of visual trick, but I don't like it. I can make it out from a distance and it significantly bothers me.

Speaking of misaligned, I've always felt like the vertical line on the E was slightly wider than that on the D, but had dismissed this line of thought as an optical illusion - the darker color and the lack of detail at the top, plus the lack of gaps at any point in the E, artificially make the D look narrower than it is. I tried lining them up, and I was right, it's an optical illusion. I still hate it. What isn't an optical illusion is that the middle line on the E is thicker than the second line on the F - again, hate it!

And I just don't like this font! It's like if they fed different fonts to a neutral network and had it invent a weight bolder than bold, like the neural-network generated upperer and lowerer cases. I'm aware of the existence of ultra bold weights, and I'm not talking about those, because those are regular ugly and clearly made by humans. This looks like an algorithm expanded the letters until they were touching.

But the touching bit is intentional. The FedEx logo is hiding a little secret, perhaps the most frequently cited reason for why it's so beloved. Between the E and X, Leader slipped in an inconspicuous arrow.

And I can't pretend this isn't really clever. It's subtle but once you see it you can never unsee it. My problem is that one feature doesn't make something good on its own, particularly when it's something you can easily miss at first. The Sneeze interview linked earlier sort of implies Leader built the font in large part around the idea of the arrow, and I find that a little problematic. Sometimes an idea is so fantastic you just can't let go of it, but when you're designing something you just can't be myopic like that. And, to be clear, I don't think Leader sacrificed the aesthetics of the wordmark to accommodate the arrow. I'm sure he personally thinks this font is beautiful. But when I evaluate it for myself, I can't allow one good feature to overpower my own dislike for the font overall, even if it is legitimately clever.

I do have some nice things to say, though. Well, mostly one nice thing. I love the color scheme. I think the purple and orange shades here are a wonderful choice, an uncommon one but one that manages to be a visually pleasing combination. If either of the shades were less saturated, or the purple were brighter, it would lose its cohesion, but Leader chose the perfect shades to bring out the best in each other. The old red and purple shades were absolutely hideous, but he transformed them into something great.

But at the end of the day my opinion of the logo on a granular scale is irrelevant. And I don't say that because I'm in the minority here or because I'm not allowed to have an opinion or anything else of the like. It doesn't matter because the FedEx logo is older than me and it is FedEx. When I see something purple and orange, I think of FedEx first. Let me use an example by invoking something better left dead.

In 2018 the Overwatch League, an esports league based around the maelstrom of poor decisions which is Blizzard's video 'game' Overwatch, played its first season. A charter member was the Florida Mayhem, a team which was in all honesty sort of a joke (though not exciting enough to live up to their name). I stopped following OWL after the first season, so I'm not sure if any of this has changed, but they finished second-to-last, made some very questionable choices on the management end, and were representing Florida. All of these facts are ontologically comedic. But above all, these were their team colors.

So, this creates the clear issue demonstrated above. Certain brands are so culturally entrenched that even a passing similarity in visual identity makes you immediately look like a pastiche, even if you're otherwise distinct. Mayhem's branding is, in my opinion, way better than McDonalds's, but it was still the right move when they changed to a completely unrecognizable color scheme in 2020. You just see some things and immediately recognize them.

The cultural specter of the FedEx logo is very useful to the FedEx livery. As long as you do not royally mess up - which they have not - a FedEx plane will immediately resemble a FedEx package, even if it doesn't actually look like one, since they're mostly white.

...well, okay, the planes are also mostly white. And I'll be honest, on the 727? This plane isn't half bad. The clean line of the t-tail makes this sort of straight-line-down livery look so much better, and the placement of the wordmark in front of the heavily swept wings keeps the white tube from looking quite so much like a white tube.

But the 727 isn't the only airframe they fly. They're the largest operator of six separate types, most of which are fully retired from passenger service, including the MD-11. Their MD-11s are literally the only trijets you'll see around in the US these days - they only started retiring their DC-10s in 2021, nearly ten years after they flew their last passenger flight. They're pretty unusual among large cargo airlines in that they flew the 747 for just over five years, and not particularly on their own initiative, having acquired a few from a merger with the Flying Tiger Line. So the way the livery looks on the 727 doesn't tell the whole story.

Okay. So that...is a couple of white tubes. That's somewhat unfortunate.

I want to clarify that, while this style of livery has become increasingly popular over time, culminating in its codification as an outright trend in the late 2010s and early 2020s, FedEx adopted this livery in 1994. It is wrong to say that the FedEx livery resembles TAM, Lufthansa, or Icelandair, and more correct to say that all of the above carriers are wearing a style similar to FedEx (though Qantas and MALÉV came first). Despite the fact that I've been known to call these 'Lufthansesque', Lufthansa didn't invent this style and didn't do it best. Still, doing it earlier doesn't excuse it.

FedEx in particular suffers from the rear-heaviness issue. Though they have a larger logo which balances it out better than some (Lufthansa), it's kind of countered by the fact that FedEx exclusively operates planes I'd consider on the long and thin side. It makes the white look all the more dominant on the airframe.

FedEx does take one measure to mitigate this - the undersides are painted grey (in a style I've been calling 'Deltalike' to myself even though Delta absolutely did not do it first) instead of being the same white as the rest of the fuselage with the purple fully wrapping around. Also, they have the line remain straight on the third engine of trijets, instead of committing to one shade or the other, as older trijet liveries frequently did.

Compared to an ASL Airlines lease which keeps the underside white and the purple as a contiguous loop, this creates a much more streamlined look. But it's not enough to save this.

And I think what bothers me the most is how at odds this is with the thing people say is so brilliant about the logo - the arrow.

Arrows are, as Leader pointed out in his interview, definitely not a new phenomenon in airline liveries. Hell, we even had Arrow Air.

But there's a reason for that. Arrows represent forward movement. They're fundamentally indicative of speed, efficiency, and polish. And airplanes are more or less shaped like arrows, when you think about it.

Something being done very frequently doesn't make it somehow creatively bereft. And it's not like only painting the tail and the big of fuselage directly below it is reinventing the wheel either.

Cheatlines, and hockey sticks especially, were not a particularly new thing when my perennial example of 'boring idea, good execution', Kalitta Air, rolled out in the 1980s. In fact, they were done to death. But Kalitta Air's choice in color and shape, use of proportions, and stylish logo set it apart from every other airline to use this style.

There is a reason arrows are so common. They are speed and precision and kinetic energy. When you refuse to consider making something common your own, you often shoot yourself in the foot. With the logo constructed, with the motto 'the world on time' written on the nose of each plane, absolutely nobody would turn up their nose at FedEx having an arrow motif on its livery.

Ultimately, I'm a bit sad, because the FedEx logo, while I don't like a lot of the choices made in regards to the font, would provide a truly fantastic jumping off point for a livery that would elevate it beyond the point anyone could ever dismiss it as being part of a crowd of very similar designs, the way I have by lumping it in with Lufthansesques. Arrows, being a fundamentally long and tall shape, would also avoid the pitfalls of a livery type which I have already on multiple occasions critiqued for inherently creating a look of rear-heaviness, particularly on longer and thinner airframes, especially when the color used is a dark shade to contrast a white base.

That said, the FedEx livery gets a bit of a free pass where something like Lufthansa doesn't. FedEx's logo is so ubiquitous that unless you actively interfere with or muddle it, any plane bearing it will immediately be recognizable as a FedEx plane the same way a truck or package is. As a branding exercise it is certainly successful. It looks clean, it's by no means exceptionally ugly, it does its job...but it is so rich with potential and so impoverished in execution. Doesn't it just look like this plane isn't taking off, but being pulled by the weight of its purple slice towards the ground?

I'm giving FedEx a D+.

I don't feel good about doing this. I think this is an opinion which is not only contentious but downright unpopular. But as I've mentioned a few times my grades take into account more than just broad aesthetic appeal. Branding and environment factor in, but what also factors in is, as I said in discussing Saudia, wasted potential and a refusal to capitalize on what you have that's clearly good. When I graded Air Astra down for not reaching its potential I meant it as a kind gesture, not even a sort of tough love but an acknowledgment that I like what they have and I know they'll do better.

FedEx, however, is just disappointing. For the frequently cited best logo of all time, this is just unacceptable. This verdict brings me no joy, but the fact that this logo is so beloved doesn't mean I can go easy on it - to the contrary, it had a lot to live up to, and it just didn't.

#tarmac fashion week #grade: d+#era: 1990s #era: 2020s #era: 2010s #era: 2000s #region: north america #region: united states #fedex #kalitta air #cargo carriers #requests #lufthansa line #landor portfolio #skywriting

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fishrpg · 5 months ago

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2024-12-19: Northeast Oregon (Hex 19)

Mountains seem to block the horizon in almost every direction, their peaks seeming to change shape as you travel. Weathered stretches of lava rock are visible here.

Notable Feature: Constructed Landmark

Two nearby rock faces bear wildly different art. One is a petroglyph of an indigenous trickster spirit whose image was painstakingly scratched into the rock. The other rock face is spray-painted with a message scrawled in large white letters: "FOR A GOOD TIME, GO AWAY!"

Hidden: The Garden Man

Despite the desert that makes up most of this hex, there is a curiously verdant parcel of land on an abandoned farmstead. Flowering vines creep over ground and structure alike, the vines staying green and the flowers staying red regardless of season or temperature. Dr. Andrew Brooks is a botanist who has spent several years trying to find this farmstead that was mentioned only on The Routes, and unfortunately, he won't be able to leave the farm.

There is something unusual here that doesn't play by the usual rules of reality or The Routes. Whispers come from the plants, occasionally saying coherent words as the leaves rustle in breezes that seem to be produced by the vines themselves instead of the usual source. Anyone who stays in the vicinity of this green space for longer than two weeks begins to sprout tendrils of plant matter from their skin which grow faster the closer they get to the edge of the green space and trap those who try to escape with deep taproots. Such is the fate that has befallen Dr. Brooks. Although he is alive and able to speak, he is rapidly becoming more plant than person.

Dr. Brooks asks those who are still able to leave the area to deliver a message to his family that he died, and also to deliver his research notes to the his colleagues at the University of Eastern Montana.

Hidden: The Tower Dweller

Intricate designs like those found in a zen garden are raked into the gravel surrounding an old rusting water tower. The tower is home to Pete Holladay, a long-haired artist who neither fits in with the hippies nor traditional society. The inside of the water tower has been transformed into a comfortable loft apartment. He is almost completely self-sufficient, walking 10-ish miles to the nearest town once a month to resupply. If the party is going to Idaho, Pete will ask for help tracking down some folks who stole a sculpture that he built in front of the tower.

Pete doesn't know who stole the sculpture, but knows the general description of the people and their vehicle. He saw them just as they were leaving with the sculpture, but since Pete doesn't have a car, he couldn't pursue them. The thieves were two caucasian men in a blue pickup truck with Idaho plates (here's a picture of what the license plates looked like in 1966). The vehicle's plate number is A 14546. Recovering the sculpture and/or bringing the thieves to justice will make Pete's tower available to stay in for free if the party is ever in the area.

Service Station: Blue Mountain Quick Stop

This service station looks like it was built from relatively flimsy materials. No vehicle service beyond fuel is offered here. Stenciled directly onto one side of the building is a sign that says "US NSF MONITOR SITE". A pair of fuel pumps, one for gasoline and one for diesel, are covered in dust and no longer function. Anyone who attempts to use the pumps will be greeted by a man in coveralls wearing a name tag and thick gloves. Roll 1d6 and consult the table below to see which man it is:

Mr. Brown

Mr. Davis

Mr. Johnson

Mr. Miller

Mr. Smith

Mr. Williams

The attendant has 100 gallons each of gasoline and diesel in 5-gallon jerry cans. He will sell fuel for $1 per can, which is about half the usual price. People can also purchase the jerry can without any fuel in it for $1. The cans have an imprinted logo that reads "United States Army".

Anyone going inside the store will hear a sound that is somewhere between radio static and popcorn (geiger counter noise). Closer inspection of the inventory available for purchase will reveal that nearly all of the snacks here are out of date. It is relatively obvious that this service station is a front for something but the attendant is unwilling to divulge that purpose: its primary function is to monitor the levels of background radiation from the recently decommissioned Hanford nuclear site in southeastern Washington.

Behind the building is a pickup truck that is covered with a gray cloth; underneath the cloth is a black vehicle with government license plates. A dirt service road provides a difficult way to leave The Routes, which leads directly to the Hanford site an hour after leaving The Routes. Any fuel or jerry cans sold are replenished as 7:00AM the following day by the next government employee arriving on site to relieve the current attendant/monitor.

#hexplore24 #fishdavidson #dungeons and dragons #hexcrawl #5e #hidden #constructed landmark #road trip

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ghumledunia · 1 year ago

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Role and Responsibilities of a Brand Marketing Expert

Are you looking to make career as Brand Marketing Expert and Strategist in marketing field? Find out about the salary range, role and responsibilities of a Brand Marketing Expert and Strategist.

A Brand Marketing Expert, also known as a Brand Manager or Brand Strategist, is responsible for developing and implementing strategies to enhance a company's brand image and promote brand awareness.

Table of contents:

Develop Comprehensive Strategies To List Branded Products

Conduct Through Audience Research

Generate Ideas To Promote Products To Target Audience

Create and Manage Calendar for Product Promotion

Use Keyword Research tools to Find Relevant Branded Products

Manage Brand Messaging Service To Answer Inquires

Determine Channels For Promotion of Branded Products

Collaborate With UI and UX Designer To Promote Brands

Stay Informed About Industry Trends and Measure Success

Average Salary Range of a Brand Marketing Expert

Role and Responsibilities of a Brand Marketing Expert

A Brand Marketing Expert's role is crucial in shaping the perception of the brand in the market and building strong connections with the target audience.

Brand Strategy Development: Formulate and implement comprehensive brand strategies that align with the company's overall goals and vision.

Market Research: Conduct market research to understand consumer preferences, industry trends, and competitor activities to inform brand strategy.

Brand Positioning: Define and communicate the unique value proposition and positioning of the brand in the market.

Brand Messaging: Develop consistent and compelling brand messaging across all channels and touchpoints.

Visual Identity: Oversee the development and maintenance of the brand's visual identity, including logo, color schemes, and design elements.

Brand Guidelines: Establish and enforce brand guidelines to ensure consistency in messaging, design, and communication across all brand materials.

Product Branding: Work with product teams to ensure effective branding for new products, aligning them with the overall brand strategy.

Campaign Development: Create and execute marketing campaigns that reinforce the brand message and resonate with the target audience.

Public Relations: Manage and cultivate relationships with the media and other stakeholders to enhance the brand's public image.

Social Media Branding: Oversee the brand's presence on social media platforms, ensuring a consistent and authentic representation.

Event Sponsorship: Identify and manage brand sponsorship opportunities for events and partnerships that align with the brand's values.

Brand Experience: Enhance the overall customer experience to align with the brand promise, both online and offline.

Brand Performance Metrics: Establish and monitor key performance indicators (KPIs) to assess the success and impact of brand initiatives.

Average Salary Range of a Brand Marketing Expert

The average annual salary for a Brand Marketing Expert in the United States typically ranges from $70,000 to $120,000. However, salary figures can vary based on factors such as experience, location, industry, and the specific employer.

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#branding #brand identity #brand ambassador #brand awareness #business growth #business #marketplace #ecommerce #website #export promotion council #best professional hair straightener

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tmready01-blog · 18 hours ago

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Trademark Search: The Impact of Trademark Search on Your Startup’s Success

Starting a business is an exciting and challenging venture. As an entrepreneur, one of the most crucial steps in protecting your brand and establishing your business legally is performing a trademark search. Trademark search is an often-overlooked process, but it can have a significant impact on your startup’s success. Conducting a trademark search ensures that your brand’s name, logo, and other identifying marks don’t conflict with existing trademarks, safeguarding you from potential legal disputes and allowing you to build a strong foundation for your business.

In this article, we will explore the importance of trademark searches for startups, how they can impact your business’s long-term success, and why every entrepreneur should consider this vital step before launching their brand into the market.

Understanding Trademark Search

A trademark search involves examining existing trademarks to determine whether the name, logo, or slogan you plan to use for your business is already registered or in use by someone else. It’s a legal safeguard to ensure that your intellectual property is unique and doesn’t infringe on the rights of other businesses. The search is typically performed by scanning official trademark databases, such as the United States Patent and Trademark Office (USPTO) database or international trademark directories, to identify potential conflicts.

Why a Trademark Search is Crucial for Startups

Startups often operate with limited resources and a high level of uncertainty. The last thing a new business needs is to face legal battles or expensive rebranding efforts due to trademark issues. Here are some of the primary reasons why conducting a trademark search is crucial for your startup:

1. Avoid Legal Issues and Costly Lawsuits

The most obvious benefit of conducting a trademark search is avoiding potential legal issues. If you unknowingly use a name, logo, or slogan that is already trademarked, you could face infringement lawsuits. These lawsuits can result in costly legal fees, financial settlements, and possibly even the forced rebranding of your business. Legal conflicts can drain resources, damage your brand’s reputation, and, in extreme cases, lead to the closure of your startup.

For a startup operating on a tight budget, a lawsuit or legal dispute can have catastrophic consequences. Conducting a trademark search upfront allows you to avoid these risks by confirming that your brand elements are legally available and not infringing on others’ intellectual property.

2. Save Time and Money in the Long Run

Building a brand involves significant investment in marketing, product development, and customer acquisition. If you invest in creating promotional materials, designing a website, and launching a marketing campaign under a name or logo that is later found to be infringing on someone else’s trademark, you will be forced to rebrand. This not only leads to wasted marketing spend, but it also means you’ll need to educate your customers about the new brand identity.

By conducting a thorough trademark search at the outset, you can prevent the need for rebranding and avoid the loss of time, money, and resources. Identifying a potential trademark conflict early in the process can save you from costly mistakes that may otherwise derail your startup’s growth.

3. Establish Brand Identity with Confidence

A unique trademark gives your business a distinct identity in the marketplace. Trademarking your business name, logo, or slogan helps you protect your intellectual property and prevents others from using similar marks that could confuse customers or dilute your brand. It strengthens your brand’s positioning and helps customers identify your product or service as distinct from competitors.

By conducting a trademark search, you ensure that your brand name and other identifiers are unique, allowing you to confidently establish and market your brand. When your startup’s trademark is unique and protected, it also demonstrates to customers, investors, and partners that you’ve taken the necessary legal steps to protect your business, which can boost trust and credibility.

4. Access to Exclusive Rights

Once your trademark is registered and cleared through a search, you gain exclusive rights to the use of that mark within the specific industry or geographical region. This exclusivity prevents others from using a similar trademark that could confuse your customers or damage your reputation. For a startup looking to grow and scale, registering a trademark after conducting a search secures your business’s identity and prevents competitors from infringing on it.

Furthermore, registering your trademark provides additional legal protections, such as the ability to take legal action against infringers, and the right to use the ® symbol, which indicates that your mark is officially registered with the USPTO. This level of legal protection can give your startup a competitive advantage and a strong foundation for growth.

5. Enhance Business Credibility and Trustworthiness

A trademark search and registration give your startup a professional image and build credibility with customers and investors. When potential clients or business partners see that you’ve taken the time to protect your intellectual property, they are more likely to trust you and see your business as legitimate. A strong, legally protected trademark helps build brand loyalty and customer confidence, which are critical factors for long-term success.

For investors, a registered trademark is an important asset that can increase the perceived value of your startup. It shows that you have a clear strategy for protecting your brand and are committed to safeguarding your intellectual property.

6. Expand Your Market and Prevent International Issues

Trademark protection isn’t limited to domestic markets; it extends globally, especially for startups planning to expand internationally. A trademark search allows you to identify whether your proposed mark is already registered or used in foreign countries, preventing conflicts as you expand. Many businesses overlook international trademark conflicts, only to face challenges when they attempt to enter new markets and find that their trademark is already in use abroad.

Performing a global trademark search can help you identify potential issues early and address them before entering international markets. This proactive approach ensures that your startup’s expansion efforts don’t encounter unnecessary hurdles due to trademark conflicts.

How a Trademark Search Impacts Your Startup’s Success

The success of a startup is contingent on several factors, including product quality, marketing, and customer satisfaction. However, one often-overlooked aspect is the legal protections surrounding your brand. Conducting a trademark search impacts your startup’s success by ensuring your business’s name, logo, and other identifying marks are legally protected and free from conflicts. This contributes to:

Brand Protection: Safeguarding your intellectual property ensures that no one can legally copy or dilute your brand, preserving its uniqueness and value.

Cost Savings: By preventing costly legal disputes and rebranding efforts, a trademark search helps you save money in the long run.

Market Confidence: Having a legally protected trademark boosts customer and investor confidence, making it easier to establish trust and credibility.

Business Expansion: Securing trademark rights early allows you to scale your business and expand into new markets with confidence, knowing your brand is protected.

In conclusion, a trademark search is not just a legal formality but an essential step that can shape the future of your startup. By taking the time to conduct a thorough trademark search, you protect your brand from costly legal issues, establish a unique identity, and lay the groundwork for long-term success. Don’t overlook the impact that a trademark search can have on your startup’s future—make it a priority to ensure your brand is legally protected from the very beginning.

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gmatechnologi · 2 years ago

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PHP Development services in Alpharetta

GMA Technology's PHP development services create multilingual websites that cater to diverse audiences worldwide. Expand your horizons with a website that speaks to your customers in their language.

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aplasticbag01 · 3 days ago

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Your Brand in Every Hand: Custom Plastic Bags That Deliver Impact

In today’s competitive business environment, getting your brand noticed is more than just a goal — it’s a necessity. Every customer touchpoint matters, and one of the simplest yet most effective tools for boosting visibility and brand recall is a custom plastic bag. At Aplasticbag, a premier plastic bag manufacturer based in Riverside, California, we specialize in turning everyday packaging into powerful promotional tools that put your brand in every hand.

Why Custom Plastic Bags Are More Than Just Packaging

Many businesses underestimate the marketing power of a custom plastic bag. In reality, these bags act as walking billboards, broadcasting your brand in public places like shopping malls, sidewalks, events, offices, and public transportation.

Think about it: when a customer carries a plastic bag with your company’s logo and colors, they’re increasing your brand’s reach every step of the way. Unlike digital ads that disappear in seconds or flyers that get tossed aside, a durable plastic bag continues to promote your brand long after the sale is made.

That’s where Aplasticbag in Riverside, California comes in. We design and manufacture custom plastic bags that not only serve a function but also leave a lasting impression.

Local Manufacturing, National Impact

At Aplasticbag, we’re proud to operate locally from Riverside, California, serving businesses across the United States. Working with a local manufacturer gives you faster turnaround times, responsive customer service, and a deeper level of customization. We offer scalable solutions — from small businesses to large corporations — all while maintaining strict quality control and sustainable production practices.

Choosing Aplasticbag means:

Quick production and delivery across California and beyond

Access to a team of experts in custom design and packaging

Support for American-made products and local jobs

Reliable communication and flexible ordering options

Fully Customizable to Reflect Your Brand

Your packaging should represent your business as clearly as your storefront or website. That’s why we offer a wide range of custom plastic bag styles and finishes, each tailored to your brand’s look, voice, and industry needs.

Choose from options such as:

T-Shirt Bags – Ideal for restaurants, groceries, and retail stores

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Drawstring and Handle Bags – Great for giveaways, gyms, and events

Frosted Plastic Bags – Sleek, modern, and eye-catching

Reusable Plastic Bags – Eco-friendly with long-term brand visibility

Add your logo, business name, contact info, website, or QR code — all printed using high-quality, fade-resistant inks. With a wide variety of sizes, materials, and colors, we help ensure your plastic bags reflect your brand with consistency and style.

Make a Lasting Impact with Every Carry

When you invest in customized plastic bags from Aplasticbag, you're not just purchasing packaging — you’re investing in a low-cost, high-exposure advertising tool. Whether handed out at the point of sale or included in deliveries, your branded bags help keep your business top of mind for both current and potential customers.

Benefits include:

Increased brand visibility in public places

Reusable marketing with every customer interaction

Enhanced professionalism and trust

Memorable packaging that sets you apart from competitors

Whether you’re running a small boutique in Riverside or managing a nationwide chain, your packaging tells a story — make sure it’s one that customers remember.

Committed to Sustainability and Quality

As environmental awareness grows, more businesses are choosing eco-friendly packaging options. Aplasticbag offers a variety of recyclable, reusable, and biodegradable plastic bag materials to help you meet your sustainability goals without sacrificing durability or design.

By manufacturing locally in Riverside, California, we also help reduce carbon emissions associated with long-distance shipping — an added bonus for environmentally conscious businesses.

Start Customizing Today

Your brand deserves to be seen — and remembered. Let Aplasticbag help you turn every customer into a brand ambassador with high-quality, custom plastic bags that deliver lasting impact.

Contact Aplasticbag, your reliable plastic bag manufacturer in Riverside, California, and discover how the right packaging can help your brand go farther, faster, and smarter — one bag at a time.

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healthywithaparna01 · 12 days ago

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Best Weight Loss & Fitness Coaching Services Across America: 2025 Edition

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printmagictransfersinfo · 14 days ago

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Explore the Best DTF Services in North Carolina

When it comes to high-quality, vibrant, and durable garment printing, Direct to Film (DTF) technology is transforming the apparel customization industry. If you're located in the Southeastern United States and looking for top-notch services, now is the perfect time to explore the best DTF in NC. Whether you're a business owner, a fashion brand, or a creative entrepreneur, DTF printing offers unmatched flexibility and superior print quality for a wide range of applications.

What is DTF Printing?

Direct to Film (DTF) printing is a revolutionary heat transfer process that allows designs to be printed onto a special film and then transferred onto fabric using heat and pressure. This method differs from traditional screen printing or Direct to Garment (DTG) by offering more versatility with materials and greater color vibrancy. It works seamlessly on cotton, polyester, blends, and even darker-colored garments without the need for pre-treatment.

One of the biggest advantages of DTF printing is its ability to maintain fine details and gradients in the artwork, making it ideal for complex designs, photographs, and brand logos. It also creates a softer, more flexible feel compared to other heat transfer techniques.

Why Choose DTF Printing in North Carolina?

North Carolina has become a hotspot for custom apparel and garment printing, and for good reason. The state boasts a thriving community of creative businesses, fashion startups, and local brands that demand top-quality, affordable printing options. Local providers of DTF services in North Carolina are known for their quick turnaround times, customer-friendly service, and use of cutting-edge printing equipment.

By choosing a local service, customers benefit from:

Faster shipping and reduced lead times

Direct communication with experts

Cost-effective bulk pricing

Support for small-batch and custom orders

North Carolina’s emphasis on quality and innovation makes it one of the best regions in the U.S. for reliable DTF printing.

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DTF services in North Carolina cater to a wide variety of needs. From small business merchandise to personalized gifts and uniforms, DTF technology has become a go-to for many industries.

1. Fashion and Apparel Brands DTF printing allows fashion designers and independent brands to create bold, eye-catching graphics with lasting durability. The versatility of DTF allows for experimentation with different fabrics and styles without compromising on quality.

2. Promotional Products Businesses looking to build brand recognition can take advantage of DTF to produce high-quality promotional apparel like t-shirts, hoodies, tote bags, and more. These printed items are perfect for giveaways, events, or corporate branding.

3. Custom Orders for Individuals Whether it's a birthday gift, a team shirt, or a fun design for a family reunion, DTF services offer a great solution for one-off or low-volume customizations without high setup costs.

4. School and Sports Teams Local schools and athletic programs often use DTF printing to create team uniforms, spirit wear, and fan merchandise. The durability and comfort of DTF prints ensure that the gear stands up to daily wear and washing.

Features That Define the Best DTF Providers

When looking for the best DTF services in North Carolina, consider the following features that set high-quality providers apart:

Vibrant, long-lasting colors The use of premium inks ensures that prints remain bright and bold, wash after wash.

No cracking or peeling Advanced adhesive technology ensures the design adheres firmly to the fabric and resists cracking.

Wide material compatibility Look for providers that can print on cotton, polyester, nylon, and more, giving you full creative control.

Eco-friendly practices Many North Carolina DTF providers are committed to using non-toxic inks and sustainable printing processes.

Excellent customer service The best services offer real-time updates, design consultations, and flexible ordering options. Find us here

Tips for Getting the Most Out of Your DTF Printing

If you’re new to DTF or want to make sure you’re maximizing its potential, here are a few helpful tips:

Use high-resolution artwork for best results.

Communicate your expectations clearly with the printer (size, color accuracy, fabric type).

Ask for samples if you're ordering in bulk or trying a new service.

Double-check the file format required by the provider (usually PNG with transparent background).

Pre-wash garments when possible to avoid shrinkage after printing.

Final Thoughts

As custom printing continues to grow in popularity, the demand for high-quality, fast, and affordable solutions is higher than ever. North Carolina stands out as a leader in offering reliable, professional DTF printing services that meet the diverse needs of creators, brands, and businesses. Whether you're launching a fashion line, creating promotional gear, or personalizing gifts, local DTF experts are ready to bring your vision to life.

If you're ready to take your designs to the next level with vivid colors, durable prints, and unmatched flexibility, it's time to explore the best DTF services in North Carolina. Let your creativity shine with a printing method that delivers professional results every time.

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sagaciousip2 · 16 days ago

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Trademark Search: The Impact of Trademark Search on Your Startup’s Success

Understanding Trademark Search

Why a Trademark Search is Crucial for Startups

1. Avoid Legal Issues and Costly Lawsuits

2. Save Time and Money in the Long Run

3. Establish Brand Identity with Confidence

4. Access to Exclusive Rights

5. Enhance Business Credibility and Trustworthiness

6. Expand Your Market and Prevent International Issues

How a Trademark Search Impacts Your Startup’s Success

Brand Protection: Safeguarding your intellectual property ensures that no one can legally copy or dilute your brand, preserving its uniqueness and value.

Cost Savings: By preventing costly legal disputes and rebranding efforts, a trademark search helps you save money in the long run.

Market Confidence: Having a legally protected trademark boosts customer and investor confidence, making it easier to establish trust and credibility.

Business Expansion: Securing trademark rights early allows you to scale your business and expand into new markets with confidence, knowing your brand is protected.

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