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adwindavies · 23 days ago

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Enhancing Websites with Online AI Chat: A Guide to Chatbots for Webflow

In the modern digital landscape, businesses need innovative ways to engage customers, streamline support, and drive conversions. One of the most effective tools for achieving these goals is an online AI chat system. These intelligent chatbots can provide instant assistance, answer questions, and even guide users through purchases. If you own a website built on Webflow, integrating a chatbot for Webflow can significantly enhance the user experience and optimize your business operations.

What is an Online AI Chat?

An online AI chat is an automated chatbot powered by artificial intelligence that can interact with website visitors in real-time. These bots can handle a variety of tasks, from providing customer support to assisting with sales. They work using Natural Language Processing (NLP) to understand and respond to user queries, making interactions seamless and human-like.

Whether you’re running an e-commerce store, a service-based business, or a blog, an online AI chat can offer personalized engagement that keeps visitors on your site longer and encourages them to take action.

Why Use a Chatbot for Webflow?

For Webflow users, integrating a chatbot can bring a range of benefits. Here’s why a chatbot for Webflow can be a game-changer:

1. 24/7 Customer Support

Customers expect instant answers to their queries. An online AI chat ensures that visitors can get help anytime, even outside business hours. This improves customer satisfaction and reduces the workload on human support agents.

2. Improved Lead Generation

A chatbot for Webflow can engage visitors and collect valuable information such as names, emails, and preferences. This data can then be used for email marketing, retargeting, and personalized follow-ups.

3. Increased Sales and Conversions

AI chatbots can guide users through the buying process, recommend products, and even process transactions. This creates a seamless shopping experience, leading to higher conversion rates.

4. Cost-Effective Solution

Hiring a full-time customer support team can be expensive. A chatbot provides a cost-effective alternative by handling multiple customer interactions simultaneously, reducing the need for large support teams.

5. Personalized User Experience

AI chatbots can analyze visitor behavior and provide personalized recommendations. Whether suggesting a product based on browsing history or offering support based on past interactions, chatbots can enhance the overall user experience.

How to Integrate a Chatbot for Webflow

Adding an online AI chat to your Webflow website is a straightforward process. Here’s how you can do it:

1. Choose the Right Chatbot Platform

There are several chatbot platforms that integrate well with Webflow, such as:

Tidio

Drift

Chatbot.com

LiveChat

Intercom

Each of these platforms offers unique features, so choose one that best suits your business needs.

2. Customize Your Chatbot

Once you’ve chosen a chatbot provider, customize it to match your brand’s voice and objectives. This includes:

Creating greeting messages

Setting up automated responses

Defining triggers for when the chatbot should appear

Adding pre-set FAQs to answer common queries

3. Add the Chatbot to Your Webflow Site

Most chatbot platforms provide a small code snippet that you can copy and paste into Webflow’s Custom Code section. Simply:

Go to Webflow Dashboard

Open Project Settings

Navigate to the "Custom Code" section

Paste the chatbot script in the Footer Code area

Save changes and publish your site

4. Test the Chatbot

Before going live, test your chatbot for Webflow to ensure it responds correctly to user inputs. Adjust its responses and optimize its behavior based on test interactions.

5. Monitor and Improve

Use chatbot analytics to track user interactions. Identify frequently asked questions, monitor conversion rates, and improve the chatbot’s responses based on user feedback.

Best Practices for an Effective Online AI Chat

To make the most of your online AI chat, follow these best practices:

1. Keep Conversations Natural

Make sure your chatbot uses a conversational tone rather than robotic language. This enhances the user experience and makes interactions feel more human.

2. Offer Quick and Relevant Responses

Users want immediate solutions. Ensure that your chatbot provides accurate and helpful responses to their queries without unnecessary delays.

3. Provide a Human Support Option

While chatbots can handle most queries, there should always be an option for users to connect with a real human if needed. Integrating live chat alongside your chatbot for Webflow can enhance customer trust.

4. Regularly Update the Chatbot’s Knowledge Base

Update your chatbot’s responses based on user interactions and emerging trends. Keeping the bot’s knowledge up-to-date ensures that it remains relevant and useful.

5. Optimize for Mobile Users

Many visitors will interact with your online AI chat on their mobile devices. Make sure the chatbot is mobile-friendly and functions smoothly across different screen sizes.

Real-World Examples of Online AI Chat Success

Many businesses have successfully integrated AI chatbots into their Webflow sites. For example:

E-commerce Stores: Online stores use chatbots to provide product recommendations, answer shipping-related questions, and handle returns.

Service-Based Websites: Businesses like law firms or consulting agencies use chatbots to schedule appointments and answer inquiries.

SaaS Companies: Tech companies use chatbots to guide users through product features, troubleshoot common issues, and collect feedback.

Final Thoughts

Adding an online AI chat to your website can revolutionize how you engage with visitors. For Webflow users, integrating a chatbot for Webflow is a smart move that improves customer support, increases conversions, and enhances user experience.

#online AI chat

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cequens · 3 months ago

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Top 5 AI Chatbots Revolutionizing Customer Service in Dubai

In today’s fast-paced world, customer service is more important than ever. Businesses in Dubai and around the globe are adopting AI chatbots to improve customer experience, save time, and reduce costs. With chatbots, companies can provide instant, 24/7 support while focusing on growing their business.

At CEQUENS, we specialize in providing cutting-edge business communication tools and solutions to help businesses thrive. In this blog, we’ll explore the top 5 AI chatbots for customer service in Dubai and how they can transform your business.

Read more: A Guide to Chatbots for Small Businesses

What is an AI Chatbot?

An AI chatbot is a software program that uses artificial intelligence to interact with users in real-time. It can answer questions, resolve problems, and even perform tasks like booking appointments or processing orders.

These bots are now essential for businesses that want to provide efficient and engaging customer support.

Why AI Chatbots are Important for Customer Service

Businesses in Dubai face high customer expectations, and customer support chatbots are the perfect solution to meet these demands. Here’s why:

24/7 Availability: Chatbots are always online, ready to assist customers anytime.

Cost Efficiency: They handle multiple queries simultaneously, reducing the need for large support teams.

Faster Response Times: Instant replies ensure customers don’t have to wait.

Multilingual Support: Serve customers in multiple languages, essential in Dubai’s diverse market.

Improved Customer Experience: Personalize interactions based on customer data.

Top 5 AI Chatbots for Customer Service in Dubai

1. CEQUENS Chatbot Solution

When it comes to reliability and innovation, CEQUENS leads the way in business communication solutions. Our chatbot solution is designed to provide seamless customer interactions while integrating with existing systems like CRMs and ticketing platforms.

Key Features:

Customizable workflows to meet specific business needs.

Multilingual capabilities for Dubai’s diverse population.

Real-time analytics to track customer interactions.

Easy integration with business communication tools.

2. Tars

Tars is an AI-powered chatbot that specializes in creating conversational workflows for businesses. Known for its simplicity, Tars helps companies engage customers through natural, friendly interactions.

Why Choose Tars?

Drag-and-drop interface for easy setup.

Focused on lead generation and customer support.

Mobile-friendly for on-the-go customer interactions.

3. Intercom

Intercom combines chatbot features with a live chat platform, making it a popular choice for businesses in Dubai. It’s ideal for managing customer inquiries while offering the flexibility of human intervention when needed.

Features:

AI-powered chatbots for common queries.

Integration with support teams for complex issues.

Proactive messaging to engage users before they ask for help.

4. HubSpot Chatbot Builder

HubSpot’s chatbot builder is perfect for businesses looking for a customizable, no-code solution. It integrates seamlessly with HubSpot’s CRM, providing a unified platform for customer service and marketing.

Key Benefits:

Free-to-use chatbot tool.

Customizable scripts for customer interactions.

Insightful reports for tracking customer service performance.

5. Freshchat

Freshchat is designed for customer engagement across multiple platforms, including websites, WhatsApp, and mobile apps. Its AI chatbots help businesses in Dubai streamline customer service and improve satisfaction rates.

Why Freshchat Stands Out:

AI-driven responses to common queries.

Omnichannel support, including social media.

Smart segmentation for targeted customer support.

How to Choose the Right Chatbot for Your Business

When selecting a chatbot, consider these factors:

Business Goals: Do you need a chatbot for customer support, lead generation, or both?

Ease of Integration: Ensure the chatbot works with your current business communication tools.

Customization: Look for a chatbot that aligns with your industry and customer needs.

Budget: Choose a solution that offers great value without exceeding your budget.

At CEQUENS, we help businesses find the perfect customer support chatbot to fit their unique requirements.

The Role of CEQUENS in Dubai’s Chatbot Revolution

As a leader in business communication solutions, CEQUENS provides innovative chatbot technology to support businesses in Dubai. Our solutions are designed to:

Enhance customer interactions.

Automate routine tasks.

Improve operational efficiency.

We are committed to helping businesses stay ahead of the competition by offering reliable and scalable AI chatbot solutions.

Read more: MEA’s Next-Gen Conversational Experiences: ChatApps, RCS, and Bots

Benefits of Using Chatbots for Customer Service

Reduced Workload for Teams: Chatbots handle repetitive tasks, freeing up staff for complex issues.

Improved Customer Satisfaction: Faster, personalized responses lead to happier customers.

Scalable Support: Handle growing customer demands without increasing costs.

Data-Driven Insights: Analyze interactions to improve services and customer experience.

Future Trends in AI Chatbots

Advanced AI Capabilities: Expect chatbots to become more human-like in their interactions.

Voice Integration: Voice-enabled bots will enhance accessibility and convenience.

Deeper Analytics: Businesses will leverage chatbot data to refine strategies.

Wider Adoption: More industries in Dubai will embrace AI chatbots, from retail to healthcare.

Conclusion

AI chatbots are no longer a luxury—they’re a necessity for businesses aiming to succeed in Dubai’s competitive market. From providing instant support to enhancing customer satisfaction, chatbots are transforming the way companies interact with their audience.

At CEQUENS, we offer state-of-the-art AI chatbot solutions tailored to your business needs. Our expertise in business communication tools ensures that you get the best technology to stay ahead of the curve.

Ready to elevate your customer service with a chatbot? Contact CEQUENS Dubai today to explore our customizable solutions and start your journey toward improved customer satisfaction.

#ai chatbot #Customer Support Chatbot #CEQUENS Dubai #Business communication Tools #Business communication Solutions

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leadethuk · 6 months ago

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How Lead Generation Software Is Revolutionising Sales in 2024

The world of sales and marketing is experiencing a number of revolutionary changes in 2024, largely directed by innovations in lead generation software. Businesses desiring to be ahead of their competitors must understand how such advancements are revolutionising the sales process. Here's a deep dive into exactly how this technology is rewriting the rulebook on sales strategy and what that means for businesses.

1. Advanced Automation for Seamless Lead Generation

Automation is among the high-impact means through which lead generation software is changing sales. It used to be that the only automation possible for lead nurturing, follow-ups, and even initial outreach was through modern tools. This level of automation enhances efficiency and ensures that leads fall between no cracks.

Key Benefits:

Consistency: Automated emails and follow-through provide consistency in follow-through that requires no human intervention.

Efficiency: saves time by automating tasks and freeing the sales team to perform high-value activities.

Personalisation: advanced software has the capability to offer messages and offers with modifications based on lead behaviour and respective data.

2. Advanced Analytics and Data-Driven Insights

Many software applications today feature advanced analytics. These will be in a position to provide actionable insights at each and every stage of the generation process. Analytics will thus make it possible for a business to make informed decisions, refine its strategy, and understand its ideal audience.

Key Benefits:

Performance Tracking: Tracking key metrics was done by observing lead conversion rates, cost per lead, and source effectiveness.

Predictive Analytics: This will forecast future trends and adjust strategies accordingly.

Segmentation: Analyze lead data to segment your audience and deliver more targeted campaigns.

3. Scoring and Qualification using AI-Powered Lead Generation Software

Artificial Intelligence is finding a place in lead generation software for scoring and qualification. AI algorithms grade leads on a number of parameters and interactions before giving a score, which indicates the possibility of conversion.

Key Benefits:

Precision: More accurate lead scoring based on behavioural and demographic data.

Prioritisation: Pay greater attention to high-potential leads to boost conversion rates and efficiency in sales.

Personalisation: Scoring models will be directed towards meeting particular business objectives and sales processes.

4. Easy Integration with CRM Systems

Most of the software these days is designed to easily integrate with any Customer Relationship Management system. This form of integration allows for smooth information flow right from lead generation down to managing sales; it aids in a single view of customer interactions.

Key Benefits:

Unified data: Data is available centrally to the teams that do lead generations or sales.

Better collaboration: There is better coordination and communication interdepartmental.

Smoother workflows: Seamless processing from the capture of leads to conversion.

5. Real-Time Interaction with Leads and Their Engagements

Due to the development of advanced technology, this software can be brought with real-time engagement features. This includes chat bots, live chats, and response systems instantly. These systems interact with leads as soon as they interact with your website or read your content.

Key Benefits:

Instant Communication: Reply to all the queries and questions of leads on the spot and create more opportunities for conversion.

Lead Qualification: Real-time engagement allows for immediate lead qualification and potential evaluation.

Improved User Experience: More engaging, more responsive experience from prospects.

6. Localised Lead Generation Strategy

As reflected in business today, more and more corporate-level companies are finding that with a lead generation company in Dorchester, Dorset, localised lead generation truly works. Advanced technology today can pinpoint geographic regions for lead-generation efforts and help businesses more powerfully target audiences than ever before.

Key Benefits:

Regional Targeting: Focus resources on local markets with targeted campaigns.

Cultural Relevance: Messaging and promotions that are in tune with the sensibilities of the local audience.

Competitive Advantage: Stay abreast of the latest local market developments and competitor activity.

7. Improved Lead Nurturing

Advanced toolsets will come with features such as drip campaigns, follow-ups, and automation of content delivery. This in turn ensures leads receive the right information at the right time.

Key Benefits:

On-target Engagement: Know exactly when to engage the lead with constant communication.

Personalisation: Deliver relevant content and offers based on lead interest and behaviour.

More Conversions: This will enhance the possibility of conversion through strategic and timely nurturing.

Conclusion

Moving deeper into 2024, this shift in sales strategy encompasses everything from increased automation and AI insight to real-time engagement and native-focused campaigns. The change in sales strategies by lead generation software has been immense. Such tools will no doubt be game-changers as far as how businesses execute lead generation and sales. Here at Leadeth, we pride ourselves on walking businesses through such transformations and embracing the latest technologies to achieve overall success.

Visit our website at Leadeth.io to learn more about how Leadeth revolutionises your lead generation process.

#lead generation automation tools #Lead Generation Company in Dorchester Dorset #Lead Generation Process #Lead Generation Software #lead generator tools #sales lead generation tools #b2b lead generation software

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fleetwoodrobotics · 1 year ago

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Artificial Intelligence for Kids: All You Need to Know.

Introduction:

Artificial Intelligence (AI) is a fascinating and rapidly advancing field that involves machines learning and problem-solving.

It's like giving computers the ability to think and make decisions on their own.

Statistics:

According to a survey by Common Sense Media, 53% of children in the United States own a smartphone by the age of 11.

The global market for educational AI is expected to reach $3.68 billion by 2023 (Source: HolonIQ).

What is Artificial Intelligence?

AI is a branch of computer science that focuses on creating systems capable of performing tasks that typically require human intelligence.

It involves algorithms and models that enable machines to learn from data, recognize patterns, and make decisions.

Types of Artificial Intelligence:

Narrow AI (Weak AI):

Specialized in a specific task.

Examples: Siri, Alexa, and recommendation algorithms on streaming platforms.

General AI (Strong AI):

Possesses human-like intelligence, capable of learning and performing any intellectual task.

Currently theoretical and doesn't exist yet.

How Does AI Work? • AI systems use data to identify patterns and make predictions. • Machine learning algorithms play a crucial role in enabling machines to learn and improve over time.

Real-World Examples: Chatbots: • AI-powered bots that engage in conversation. • Used in customer service to answer queries. • Example: The chat support on websites. Self-Driving Cars: • AI enables cars to perceive their surroundings and make decisions. • Example: Tesla's Autopilot feature. Gaming: • AI opponents in video games that adapt to the player's skills. • Example: Non-player characters (NPCs) in games like Fortnite or Minecraft. Educational Apps: • AI is used in educational software to personalize learning experiences. • Example: Apps that adapt difficulty levels based on a child's progress.

Benefits of AI for Kids: Personalized Learning: • AI can tailor educational content to each child's learning style and pace. Entertainment and Creativity: • AI can be used to create interactive and engaging games and stories. Assistance in Daily Tasks: • Voice-activated AI assistants can help with homework or answer curious questions.

Concerns and Safeguards: Privacy: • AI systems often rely on personal data, raising privacy concerns. • It's important to use AI responsibly and be cautious about sharing personal information. Bias in AI: • AI systems can unintentionally reflect biases present in the data used to train them. • Developers need to actively work on minimizing biases in AI systems.

Conclusion: Artificial Intelligence is an exciting and powerful tool that is shaping the way we live, work, and learn. By understanding the basics of AI, kids can be better equipped to navigate the digital landscape and contribute to the future of technology in a responsible manner.

For more information visit our website : https://fleetwoodrobotics.com/ Join our WhatsApp Channel : https://whatsapp.com/channel/0029VaULGDw5q08lTQwyoS3U

#software engineering #school system #reading

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funnelsbot-price · 3 years ago

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digicommmarketingservices · 4 years ago

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Don’t Underestimate the Power of Chatbot.

Chatbots are the future.’ How many times have you heard this phrase and wondered why do marketing experts keep saying it?

First of all, it’s essential to know that chatbots have already become a significant trend in the Digital Marketing industry. Every marketer these days is exploring and planning to integrate Chatbots on all their platforms and websites.

According to research, messaging apps have five billion monthly active users. People are using it more than social media networks. It is one of the fastest-growing tools in the digital space, making it very important to gain comprehensive knowledge of it.

So, what is a Chabot? A chat bot is a computer program that automates conversation with a human feel in text or speech using Artificial Intelligence.

Artificial Intelligence enables chat bots to deliver personalize responses and improve interactions. It also helps chat bots comprehend and fulfill complex requests.

Marketing experts have realized that there is a shift in consumer behavior. People’s attention span has become very low, and there are too many marketers fighting for that little attention. Customers spend a lot of time on Social media networks scrolling down through massive amounts of content.

Emails, on the other hand, are cluttered with spam. Internet, where users spend most of their time, is full of blogs and websites.

Brands and Marketers should look to provide real value in the places where customers spend time.

Here are five benefits of chat bots in digital marketing-

1) Better Service Experience

One of the significant benefits of chat bots is that it reduces customer wait time. It chats with people in real-time. It is quick to respond and answers all the queries they have.

A chat bot is available 24*7 to entertain all the customers/potential customers. A company doesn’t need to have a live representative to look after all the messages coming in.

Chat bots reduce the cost of human resources required for replying to the messages in the inbox. It is programmed to give a range of answers and options to the messages received.

2) After-Sale Communication.

Apart from customer management, chat bots can be used in outbound marketing as well.

It can send automated follow-up messages to nurture leads and convert them. Nurturing leads is an integral part of digital marketing.

Feedbacks are crucial for brands to improve and evolve continually. Chat bots can send automated feedback forms to customers after they have made a purchase.

3) Powerful Brand Expression

Chatbots empower brands to distribute content that aligns with their values. The content a brand shares reflects their values, through which they develop brand personality, positioning, and loyalty.

It helps them form a connection with the customers. By humanizing the chat, brands can create a real relationship with their followers.

It can assist in monitoring customer engagement levels, brand mentions, and conversions.

It can also assist in promoting the brand through offers and discount codes.

4) Data Research

Chatbots can be programmed to collect data and present it in a structured and organized way. The collected data can give you an idea of the mindset and buying patterns of the customers.

Further, Companies can use the data to plan their digital marketing strategy for real estate because it gives them a better understanding of customer behaviour and market trends. It cuts the cost of hiring people to collect and analyze data.

5) Social Media Marketing

Chatbots can be integrated with companies’ social media accounts to address the inquiries and queries received on the platforms. It can also generate leads, which is a significant issue for most start-ups.

Chatbots are user-friendly tools that can literally turn around fortunes for any struggling businesses and boost already successful companies.

Before signing off; here are some top chatbots available on the net-

Survey Sparrow Chabot’s

Microsoft Bot Framework (Azure Bot)

Acquire

ChatterOn.io

Mobile Monkey

Aivo

Botsify

Amazon Lex

Chatfuel

Many chat

#Digital Marketing Agency #Digital Marketing Services #Digital Marketing Company

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techeasify · 4 years ago

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Digital Marketing is the platform to reach the consumer through the service of the internet, mobile devices, social media, search engines, and other marketing channels.

In short, Digital Marketing is to endorse or promote brand, product, or services through digital media.

Key Takeaways:

Digital Marketing is an internet platform to reach the consumer.

It is a term which defines to achieve marketing goals and objectives online.

Nowadays, everyone wants an effortless marketing approach, and digital marketing empowers them to make it happen. So the 2000s, decide to make it more apparent and present the scope of Digital Marketing. Remarkably, digital marketing persists globally. Customers began seeking for products and making decisions about their needs online first, instead of consulting a salesperson, which created a new dilemma for the marketing department of a company. The term digital marketing has grown in universality over time. And thus, nowadays, age of digital media enhances the trend.

Digital marketing is the method of forming meaningful communications with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness.

Some Digital Marketing channels through which we can get ideas of working of Digital Marketing:

Marketing through video

Marketing through mobile

Social media marketing (SMM)

Marketing Through Active Website

Pay Per Click Marketing (PPC)

Search Engine Optimization (SEO)

Marketing through content writing

Affiliate Marketing

All the above are systems based on the Internet that can create, accelerate, and transmit product value from producer to consumer through Digital Marketing.

Digital marketing extends to non-Internet channels that provide digital media, such as television, callback, and on-hold mobile ring tones. The extension to non-Internet channels modifies digital marketing from online marketing.

Now, we can dive into the trends of Digital Marketing in 2020:

11 Points Which show The Digital Marketing Trends in 2020 are as Follows:

Social Media Is The Knock Out For The Young People: As we all know that nowadays, a new trendsetter of social media for younger people came into existence. All are now linked with all different kinds of social media platforms like Facebook, Instagram, Twitter, YouTube which goes on for Shopping, Entertainment, News feeds.

Drastically Chat Bot Have To Take Off: Chat Bot is a software application used to attend an online conversation between the website and the customers. It is based on technology that uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

Artificial Intelligence Invade Digital Marketing: Artificial Intelligence can create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants and the adoption of Artificial Intelligence to connect with their customers. Just like Amazon uses Artificial Intelligence to recommend products based on their previous purchases, views, and searches.

Content Marketing Makes it More Productive, Broad, and Personalised: One of the most powerful marketing strategies in digital marketing is content marketing. With the ability to double the conversion rates, as well as drive brand awareness and website traffic, content marketing is essential to increasing your company’s revenue. As, well as it dominates Search engine Optimisation (SEO).

Accelerations Of Voice Search And Smart Speakers: The introduction of IBM’s Watson in 2010 covered the way for voice technology devices. In the following year, Google launched its voice search, and Apple released Siri for the iPhone 4S, the first digital personal assistant. Thus Voice and speaker are, therefore, transforming our approaches to technology and the Internet in Digital Marketing.

Imaginative And Live Video Marketing: Video marketing strategy can be a powerful tool to attract customers. Live video can make your branding, boosting brand awareness. It will give you more intimate space with your viewers and, it makes sure to get live with your audience from time to time.

Some More

Focus on Customer Maintenance, Support, and Advocacy: With the more enhancement of Digital Marketing, one can focus more on customer maintenance, 24/7 support system, and suggest proper advocacy.

Message Marketing And Email Marketing Level Up: Since users receive a great number of brand emails, any business must stand out from the crowd. In the era of paid posts and overly-polished ads, customers crave authenticity, so sending simple emails or SMS helps to humanize your brand and establish an emotional connection with customers. The steady increase in SMS marketing brings more popularity.

Schema Markup And Rich Snippet In Google Search: As the trend of digital marketing increases, the use of schema markup takes place behind SEO. It is a new form of optimization and is one of the most powerful. Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page’s HTML.

Influencer Marketing: A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. But nowadays the influencer marketing is caught up everywhere. But as consumers move away from traditional marketing and towards social media and beginning forms of digital marketing, a new type of marketing through online influencers has developed.

Scheduled Advertising: By scheduling Advertising one can get continuity of services, Flighting or Bursting of products, and Pulsing where the combination of both continuity and flighting runs.

By referring to all the above trends of Digital Marketing points by TechEasify we can analyse how it is important in 2020. Hence, TechEasify Best Digital Marketing Company in Surat shows how necessary Digital Marketing needs are in today’s digital world.

TechEasify is of the best Digital Marketing agency in Surat located in Adajan. At, core TechEasify aims to provide all in one Best Digital Marketing Services in Surat and Amazing Solutions. TechEasify offers high standard of creative Digital Marketing Services like SEO, SEM, SMM, Website Design And Development, Online Reputation Management, E-commerce Solutions, Content Management, Email, and Mobile Marketing. TechEasify is an agency dedicated to finding creative solutions for our clients through brand strategy, creative communication, and technology.

#techeasify digitalmarketing socialmediamarketing seo smm onlinemarketing digitalmarketingtrends

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antsglobetechnologies · 5 years ago

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Digital Marketing Trends You Must Know In 2020!

With the ever-evolving ambitious business projects, innovation and application of new digital marketing trends to bring in more productive outputs increasing profitability and hence tops the priority list of every business venture in 2020.

Like every business enterprise, if you aspire to withstand the competitive online market at present, you must accustom to the swiftly developing profitable changes in digital marketing. After witnessing the unpredictable customer behaviour patterns, preferences and ever-increasing demands, marketers can no longer trust the old strategies or marketing techniques in the hope of reaping the same projected profits. If you want your business to achieve more success this year, we suggest you to equip and employ the new technological advancements in your marketing campaigns.

Want to know more? We would love to help you!

1. Artificial Intelligence-driven Advertising : This can also be called as Programmatic advertising where Artificial Intelligence is employed to automate the ad buying process and hence you can target a more specific audience and prospects for your business. An example of programmatic ad buying is Real-time bidding where ad inventories/spaces are purchased and sold based on impressions through an automated mechanism. Introducing automation in digital marketing processes will reflect positive effects on other business processes. Programmatic advertising campaigns take into account more than hundred of metrics like keywords, demographics, regions, customer habits, lifestyle, time-slots and many more to personalize advertisements and targets the right audience more precisely based on the customer data. Automation will make the entire marketing mechanism efficient, economical and quick, resulting in higher conversions rates, minimum customer acquisition costs and increased returns on investment.

Want to know more? We would love to help you!

2. Artificial Intelligence-driven Chatbots : The AI-driven Chatbots are trending and the most interesting part of digital marketing, it will remain an influential factor in digital marketing strategies in 2020. This AI-based technology employs instant messaging bots or programmed chat messengers in real-time based on a set of rules, customer data, analyzed market reports, company's products/services and other vital information so that it can efficiently handle customer queries and resolve customer issues round the clock, without any human interference. Automated chats will engage your customers/site visitors and respond to their queries. Along with that it will learn customer behaviour and analyze the customer data suggesting better marketing inputs and increase profitability. Reports show that Chatbots will assist more than 80% of customer care by 2020. Major benefit of Chatbots are round-the-clock service, quick responses to customer queries as the majority of customers prefer chat facility rather than calling to customer support as it is time-saving and more intelligent. Surveys show that more than 70% of Businesses are about to utilize this virtual assistance for their business as its responses are accurate, available 24/7 and keeps track of the customer's buying journey. Need help? Contact us, we are available to help you!

3. Lens- Visual Search : Businesses are about to invest in Visual search feature for improving the customer experience where the audience/customers can upload an image of the product they wish to purchase and search. The mechanism will provide the user with more specific results. For example, brands like Pinterest's Lens now approves more than 2 billion fashion objects and influences the majority of search results. In partnership with brands like Samsung to induce visual search in its latest mobiles/smartphones to target the right audience for the products, they are searching. Another example is of Google Lens which is a visual search engine. It recognizes things/objects like a book or painting through the smartphone camera or an uploaded image.

4. Voice Search : Voice search highly used feature by the customers, reports suggest more than 50% of product searches will be done through voice by 2020. Voice search provides customers more comfort and instant response to their search saving their efforts and valuable time. These AI-driven Voice searches are smart and efficiently locates the user requirements and provide relevant data. Brands like Dominos and Paypal have employed voice search for improving customer experience, building brand awareness and optimizing search results. Errors made by these virtual voice assistants have been reduced considerably. Voice search enhances customer engagement. We are available to help you! 5. Progressive Web Applications (PWAs) : These are interactive websites that operate similar to mobile apps. Where they offer features of a native mobile application and loads quickly, it shows push notifications, different modes, device in use, platforms etc. Progressive Web Applications enhances audience engagement and provides opportunities for revenue generation.

6. IoT Advertising : Internet of Things (IoT) is having its influence on every scope of our lives, right from home appliances, mobile devices, wearable technologies to smart cars, everything is getting connected to every other thing through technology. This development has enabled digital marketers and advertising agencies to collect a huge amount of customer data about their likes and dislikes, their lifestyle, whereabouts, profession, about people they hang out with and almost everything, which is then utilized for tailoring effective brand marketing strategies, advertising and business growth. 7. Social Media Marketing : In 2020, You can add more efficiency to your marketing strategies by leveraging the benefits of Social media marketing. This is a well tested and effective strategy which plays an active role in influencing the audience, targeting the right prospects and generating leads. The power of social media is Interactive content like Surveys, Polls, Quizzes, Contests and much more. Along with that visual content wins the attention of the crowd and keeps the audience engaged. Social media marketing if executed in genuine a way for educating the masses through good quality content, it helps in building a community of loyal customers. As per many reports, to sustain in social media marketing in 2020 humanization of your business brand is necessary to grow genuine rapport with the audience. For example, Instagram planned of removing likes feature after realizing the adverse effects of seeking social validation on mental health, Instagram has started focusing on inculcating good human values to connect with their audience in a better way.

CONCLUSION :

These leading digital marketing trends will benefit you in 2020. To gain an edge over your competitors it is necessary to bring in better changes in our existing marketing mechanism to reap better results. Strive to revamp your older technologies, tools and methodologies with new ones to achieve the success your business deserves. Need assistance? Contact with our expert digital marketing team here!

#digitalmarketing #digitalmarketingservices #seooptimization #socialmediamarketing #antsglobe #nagpur

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webchefzinfotech · 5 years ago

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Five technological trends that will change web design

Are you planning to launch your website this year? Have you analyzed the market you are going to enter?

There are about 1.5 billion websites working on the global network. Here is the number of websites from 2009 to 2019, as announced by live internet statistics.

The growing number of websites has created ruthless competition among online businesses. It is quite easy and cheap to build a website in today's times.

The challenge begins in the last stage when you want to reach the goal for which the website was started. (The objective of reaching and winning customers). Let me tell you that it is one of the most stressful tasks to do!

What stands out most to website owners is the bounce rate. The bounce of a website is when a user leaves their website without interacting anymore.

No business person likes it when their bounce rate goes up. It is a nightmare for most web and application designers and developers also because it shows their lack of skills. Do you know the average bounce rate in the industry?

According to an info graphic on Neil Patel's blog, the rebound rate metrics of various industries are given below:

This data is not to scare you, but to prepare you for the strong competition in each business niche. To eclipse this growing dynamic market it is vital to formulate a website that forces visitors to interact with it.

It is not easy to design an efficient website. When you hire web developers, you have to make sure they know the web design trends that will dominate the market in 2019.

Web Design Trend 1: Responsive Design:

In the era in which anyone else has a mobile phone in your hand, do you think it is smart to ignore this platform? According to Statistic's research, the number of mobile users will reach 4,680 million in 2019. Here is the graphical representation of their findings:

This is why website designers give more priority to the mobile version of websites. With SEO friendly landing page design you can reach social media too. A strong presence on social media platforms can improve the overall performance of your website.

Google announced that it is changing algorithms to prioritize mobile indexing. It is about encouraging designs to choose the mobile as the first responsive design platform. It will improve the experience of mobile users. Today, companies are choosing web design companies that offer Mobile-First web design solutions.

Trend 2 in Web Design: AI, deep learning and machine learning:

Machine learning is a subfield of artificial intelligence in which a computer is trained to make predictions using predetermined algorithms. It is a data-based task that makes predictions based on previous data samples.

Some of the machine learning services applications used in web design are:

WiX ADI: Wix artificial design intelligence is an AI based website creator. Collect social media information about related content that helps beautify a website. Help in creating impressive website designs using machine learning algorithms.

Adobe Sense: Help in creating custom applications and workflows. Identify backgrounds, illustrations and related images. This automates the repeated task that in turn speeds up the web design process.

The grid: It is a website builder based on Artificial Intelligence that uses machine learning to formulate websites with mobile responsiveness. It helps skip the web development process and builds the website at minimal cost.

Fire run: It is used by a number of web designers worldwide. Use machine learning to build a website in a fraction of seconds. Your chat bot-based AI Sacha helps you make custom website designs.

Web Design Trend 3: Minimalism:

The minimalist design makes the website load faster and makes its appearance easier. This web design is based on the principle of simplicity. The less elements there are, the more convenient it will be for visitors to capture the information.

A well-designed website with adequate white space, contrast and reassuring typography make information delivery accurate and simple. In addition, it ends up facilitating navigation and providing an excellent user experience.

Minimalism will continue to shine in 2019 by giving enough space on web pages to distract the elements. This will make scrolling a fun part and help visitors easily find the information they are looking for. Most software development companies are focusing on these trends to make advanced web and UI / UX designs for their customers.

Web Design Trend 4: Chat bots

Artificial intelligence has brought the website design to its maximum splendor, making it more independent of human support. With more efficiency and intelligence, chat bots are expected to govern websites this year.

They are expected to be viewed in the most personalized way on websites. Friendly pets representing brands are also expected to be part of future web designs.

They can be seen in bright colors to add prominence to your presence. This, in turn, will result in each visitor asking attention to the chat robots. That is why chatbot development services are in great demand these days.

Web Design Trend 5: Design Systems:

As every smart business person is looking for better website designs, several web design tools are being introduced. These design tools are constantly evolving with new features and versions that are introduced at appropriate intervals.

Some of the tools that will be used in 2019 are:

Mockplus (rapid prototyping tool), FrontMap (front end tool), Sketch (UI interface tool), WebGradients (gradient tool), etc.

There are many innovations introduced in the market to improve technical support in the website design process. These technologies that are introduced in web design are giving new shape to the whole process continuously and brilliantly.

#webdesign #web design trends #landing page design

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amarketingautomation · 6 years ago

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15 Awesome Marketing Tools I Use Daily

There are so many tools at a marketer’s disposal.

With all the options, it can be come a little overwhelming — to the point that a lot of these powerhouse, unicorn tools get lost in the shuffle.

That’s why I rounded up the marketing tools you actually need.

Every tool on this list is a tool I stand behind, and use in my day-to-day work life.

Read on to discover the 15 tools I can’t live without!

Facebook Messenger messages earn an 80% average open rate an 20% open rate — and those numbers blow email marketing out of the water.

If you want those impressive levels of engagement for your own brand, then the first thing you need to do is a build a Facebook Messenger chatbot.

MobileMonkey is the best Facebook Messenger chatbot builder out there — and did I mention it’s free?

With this MobileMonkey, you can build your first Messenger chatbot easily, with no coding required.

You can use your bot to send out messages (a.k.a. chatblast), answer questions, interact with contacts, conduct surveys, and so much more.

It can help jumpstart your Messenger live support and marketing campaign.

Use your MobileMonkey-powered chatbot to attract leads and drive engagement!

Good content marketing involves having high quality images to go with your text.

Having a source of those high quality images is necessary to deliver the best content possible.

VisualHunt is a great source of free high quality images pulled from many online sources.

Their photos have Creative Commons Zero license, making them free for commercial use.

They also have Creative Commons and Public Domain photos you can embed on your content directly from the website.

Just search the keyword or theme you’re looking for and you should find the images you need.

Nothing beats infographics for delivering information in a visually engaging way.

They’re often better than text, video, and photographs alone, making them a must-have in your content marketing.

With Venngage, you can create amazing infographics for your content in three easy steps.

You can choose a template in Venngage, add your data into charts and visuals, and then customize your design.

With over a hundred templates to choose from, Venngage is one of the best places to create infographics quickly and easily.

If you’re looking to get serious with your digital marketing, then you need an all-in-one SEO platform you can depend on.

Serpstat was designed for professional marketers who are looking to gain that extra edge.

You can get that by having all the data before you to make decisions on any online business marketing plan.

Serpstat has research tools with advanced analytics for you to learn about your audience.

It keeps record of historical data over time, giving you a bird’s eye view of your performance.

You can also group keywords by tags while also gathering insights in your traffic distribution.

That lets you know where you’re getting results from and what needs improving.

This service is great for those looking to add more juice to their content marketing efforts.

Contentful boasts a new, more flexible approach to content management, promising to make blogging and content creation a breeze.

It’s an API-driven content management infrastructure designed to create, manage, and distribute content to any platform or device easily.

Basically, it’s like WordPress, but has a lot more bells and whistles that make it more secure and does your content management for you.

Companies like Spotify, Urban Outfitters, Red Bull, and so on make use of Contentful for their websites.

Running your website on Contentful lets you be steps ahead of everyone else with your content marketing.

Being able to understand how your audience behaves when they view your website can give you tremendous insight.

Hotjar lets you see where your visitors tend to click with its heatmap, letting you know what catches their attention.

You can then adjust your web design and content to encourage more clicks and engagement with your content.

It can also give you recordings of where their mouse cursors tend to go, how fast they scroll, and so on.

You also get to see your conversion funnel, showing how much of your audience goes from landing page to actual conversion.

With the information you get from Hotjar, you can fine-tune your website to bring in more customers and increase your revenue.

Having a Facebook Messenger-powered chat widget on your website is a surefire way to take your engagement and time on page to the next level.

The WP-Chatbot plugin adds a Facebook Messenger widget on your website.

It has complete integration with Messenger and your Facebook business page.

Visitors can then engage with your business easily without having to leave your website.

Since chatbot is integrated with Facebook Messenger, every person who interacts with you on the site will be added to your ever-growing Facebook Messenger contact list — which means you’ll be able to follow up with your chat participants after that initial site chat.

No doubt about it, adding a MobileMonkey chat widget to your site will increase engagement, provide new leads, drive conversions and boost revenue.

Adding an app to your business can be quite an upgrade, letting you reach even more users who use mobile devices.

Buildfire lets you build your own app from simple templates with no coding required.

If you know how to build stuff like websites, chatbots, and so on with templates, then you should be able to build an app here.

It’s almost like MobileMonkey, but for mobile apps on iOS or Android instead of chatbots in terms of what you can do with it.

Of course, building apps involves a lot more than just setting triggers and tasks for a chatbot.

Buildfire helps you throughout that process, letting you create an app that works for your business as you like it.

The best thing about it is it’s free to build an app in Buildfire by yourself, and you can also choose to hire Buildfire to do it for you.

If you’re looking for more help on your content and social media marketing, then this app may be for you.

DrumUp is a free and easy-to-use app that lets you manage multiple social media accounts more easily.

You can curate top content in your niche easily and save time on managing all your accounts by up to 90%.

It can even help you do more and reach out to more people with its great features and compatibility with many platforms.

DrumUp also lets you measure the social media engagement you’re getting through its analytics.

Keeping your profiles updated need not be such a big chore anymore thanks to DrumUp.

Artificial intelligence has made digital marketing even more convenient in recent years, and BrightEdge takes advantage of it.

It lets you do SEO and content marketing more effectively through its AI to power organic search performance.

BrightEdge lets you track and use deep data and context to better your search engine optimization.

It also helps you run a high-performing website through its data intelligence.

You can then create high-quality content that satisfies customer demand through BrightEdge.

The rigors of day-to-day digital marketing work can bog you down over time, making it seem like you’re no longer in control.

Todoist can help you take that control back by doing things like give you reminders on things you tend to forget.

You can enter your tasks for the day and have a list that lets you remember what to prioritize.

But Todoist isn’t just like any other productivity service as it’s designed mostly for business.

This lets you use a sleek interface for tracking your own thoughts, work tasks, errands, and so on easily.

Todoist can definitely help organize your work life with greater deal of clarity.

Visual storytelling is an art on its own, as it’s all about showing instead of just telling.

Visage is a visualization platform that lets content marketers create on-brand visual content easily.

This relatively new app features enable data visualization without all the finangling and hair-splitting.

You just need to enter your data and choose how it can be best shown, and you can edit it there like in Canva.

It also has additional features that makes it great for collaboration, which makes for seamless for group work.

Visage enables seamless ideation, design, distribution, and analytics for your visual content.

Managing all your social media activities can be tedious over time, especially for businesses.

Oktopost makes that easier for B2B enterprises, combining three separate solutions into one.

You get social media management, social employee advocacy, and social media promotions in one tight package.

If you’re looking to up your social media game for your B2B business, Oktopost is worth looking into.

Videos can be some of the best content you can make to increase engagement and conversions.

Vidyard is a tool you can use to make personalized videos easily without having to be an expert at video editing.

It lets you customize your video with ease, and you can then embed it anywhere you want.

With videos you make with Vidyard, you can maximize your first impressions and endear your business more to the people.

Making content is one of the more daunting tasks in marketing, but also one of the most crucial as it’s the meat of the campaign.

But it does get tedious over time and it may seem like you’re no longer in control of your time when you’re in the thick of it.

ContentCal can help you take back control with its visual calendar designed for planning and auto-publishing your social media content.

It’s used by many big companies and agencies for their content and social media marketing needs.

You can learn more on how to go about your content and social media through its analytics.

It also lets you customize your setup so you can tailor-fit ContentCal for every sub-brand, client, or company you work with.

Victory loves preparation, and you too can taste success every single day with a plan laid out in ContentCal.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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from Marketing Automation and Digital Marketing Blog http://amarketingautomation.com/15-awesome-marketing-tools-i-use-daily/

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adwindavies · 25 days ago

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Enhancing Websites with Online AI Chat: A Guide to Chatbots for Webflow

What is an Online AI Chat?

Why Use a Chatbot for Webflow?

For Webflow users, integrating a chatbot can bring a range of benefits. Here’s why a chatbot for Webflow can be a game-changer:

1. 24/7 Customer Support

2. Improved Lead Generation

3. Increased Sales and Conversions

AI chatbots can guide users through the buying process, recommend products, and even process transactions. This creates a seamless shopping experience, leading to higher conversion rates.

4. Cost-Effective Solution

5. Personalized User Experience

How to Integrate a Chatbot for Webflow

Adding an online AI chat to your Webflow website is a straightforward process. Here’s how you can do it:

1. Choose the Right Chatbot Platform

There are several chatbot platforms that integrate well with Webflow, such as:

Tidio

Drift

Chatbot.com

LiveChat

Intercom

Each of these platforms offers unique features, so choose one that best suits your business needs.

2. Customize Your Chatbot

Once you’ve chosen a chatbot provider, customize it to match your brand’s voice and objectives. This includes:

Creating greeting messages

Setting up automated responses

Defining triggers for when the chatbot should appear

Adding pre-set FAQs to answer common queries

3. Add the Chatbot to Your Webflow Site

Most chatbot platforms provide a small code snippet that you can copy and paste into Webflow’s Custom Code section. Simply:

Go to Webflow Dashboard

Open Project Settings

Navigate to the "Custom Code" section

Paste the chatbot script in the Footer Code area

Save changes and publish your site

4. Test the Chatbot

Before going live, test your chatbot for Webflow to ensure it responds correctly to user inputs. Adjust its responses and optimize its behavior based on test interactions.

5. Monitor and Improve

Use chatbot analytics to track user interactions. Identify frequently asked questions, monitor conversion rates, and improve the chatbot’s responses based on user feedback.

Best Practices for an Effective Online AI Chat

To make the most of your online AI chat, follow these best practices:

1. Keep Conversations Natural

Make sure your chatbot uses a conversational tone rather than robotic language. This enhances the user experience and makes interactions feel more human.

2. Offer Quick and Relevant Responses

Users want immediate solutions. Ensure that your chatbot provides accurate and helpful responses to their queries without unnecessary delays.

3. Provide a Human Support Option

4. Regularly Update the Chatbot’s Knowledge Base

Update your chatbot’s responses based on user interactions and emerging trends. Keeping the bot’s knowledge up-to-date ensures that it remains relevant and useful.

5. Optimize for Mobile Users

Many visitors will interact with your online AI chat on their mobile devices. Make sure the chatbot is mobile-friendly and functions smoothly across different screen sizes.

Real-World Examples of Online AI Chat Success

Many businesses have successfully integrated AI chatbots into their Webflow sites. For example:

E-commerce Stores: Online stores use chatbots to provide product recommendations, answer shipping-related questions, and handle returns.

Service-Based Websites: Businesses like law firms or consulting agencies use chatbots to schedule appointments and answer inquiries.

SaaS Companies: Tech companies use chatbots to guide users through product features, troubleshoot common issues, and collect feedback.

Final Thoughts

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pingmeloud-blog · 6 years ago

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Latest 5 Content Marketing Trends In 2019 You Need to Learn

No business can be successful without proper marketing in this modern time. Content marketing is focused on providing valuable, consistent and reliable content to the customers from time to time. It has become easy and quite competitive to gain profits at this time. Almost every organization or company is using the content marketing strategy to promote the products and services among people. The marketing has been evolved since the past decade and it has been revolutionalized completely with the advanced internet technologies. At present time, almost every person has got a smartphone and that’s why there are better chances that one can get the option to do promotion through an online platform. The people might not read the newspaper but they definitely go their social media accounts and search engines. There are various content marketing tools, channels, and marketing tactics with which everything is under evolution. Social Media Marketing Social media marketing might not be a new thing for you but it is the most efficient and trusted marketing strategy. Whether you have got well-established business or you can planning to start your business, this strategy can really help in the promotion of products faster. You can also choose Content marketing on facebook as people from different parts of the world meet together at facebook. So, it becomes easier for you to do social media marketing. When you are doing promotion through social media, it is necessary that you provide authentic material to the readers or viewers. If the customers would trust your services, it might be possible that you will also earn with their referrals. Even if you are new on social media, facebook can be the right option, to begin with. It has always dominated the social media world. If you are looking for nice customer engagement, then taking the help of Facebook pages and posts can be a nice way to promote your products and services. There are other social media channels like LinkedIn, Instagram and YouTube through which you can do amazing promotion. These days, LinkedIn is also trending as it is the place where all the business-related customers meet with each other. You can use any kind of social media to promote your products but all you need to remember is that you take the help of the right quality of content and you won't’ regret it ever. Influencer Marketing It is obvious that you will trust your friend instead of trusting a shopkeeper and that’s why individuals can play a great role in marketing a brand effectively. You need to find the right influencer and then it would be very easy for you to promote your brand through the influencer’s viewership or readership. One can also decide to promote this marketing with a secondary marketing session or campaign. Now there is a number of influencers on the social site like Instagram and other social media channels but you have to select the one who can promote your product in the best manner. If the product is related to the medical field, then it would be better that the influencer has some knowledge about it but if the influencer has a lot of viewers, then you don’t even need to think before taking help of the influencer for the promotion of services. Video Marketing Video marketing is going to gain a rise in the coming years. There is a number of people who are attracted after seeing the videos and the sales of the company are increased with video marketing. You can gain more traffic by creating an attractive video, Like Explainer video. So, one can look for the best Content marketing in India and it might come out as video marketing. The importance of videos can’t be neglected because videos are helpful in attracting global traffic easily. There are various opportunities for video marketing in the year 2019 and you can be sure about the fact that it is very easy to opt for this option for the promotion of your business. Before selecting video marketing, there are some things which you should keep in mind before integrating a video for your brand. The video made for your company or product should be engaging and it should be really unique and versatile. The video don’t need too much longer but you should look for the optimized schedule for uploading video. It will be a lot better if you choose a particular timing for uploading videos on your channel or site. It would be easier to upload the best quality of videos on the website by taking the help of professional Content marketing service and you won’t regret the decision of taking help of experienced marketing professionals. They always make sure that the customers are able to get remarkable services. Chat Bots/ Live Chat The users on the Internet are increasing day by day and they want to stay connected with various brands. It becomes easier for the customers to find chatbot and get answers to their question. Machine learning and Natural Language processing have created chatbots. From the last few years, chatbots have changed the perspective of marketing. There are various companies which use this marketing plan for enhancing customer engagement and personalization. The companies which are looking for lower operational costs for content marketing can opt for the chatbot services. These days, improvements in artificial intelligence and machine learning technology have increased and it is really liked by the customers. Nice quality of chatbot can answer all of the queries of the customers with the help of NLP and it becomes easier for the users to get fast responses to their doubts and questions. If you want to provide standard customer care service, then you can take the help of chatbots because it can provide 24x7 services. Also Read: Content Marketing Option and Services Which content marketing option should you choose for your business? When there is a lot of marketing options available in front of you, it might become difficult for you to make the right choice. You can decide to select the best content marketing strategy with which you can promote your business in the right manner. First of all, you should understand the potential audience of your business. If you have an audience from the local area, then you can select the social media services or video marketing and if the audience is international, then you should opt for chatbots, long posted articles because the international audience can be looking for advanced services. If you want to get connected with a young audience, then influencer marketing can do great work because youngsters always stay connected with the influencers. It is your choice which strategy you choose but you need to make sure that you do n’t do the mistake of taking help of any local services but you should look for a trusted company which can provide best content marketing services. How can you get the best content marketing services? If you want to get the best content marketing plan for your company, then you have to know your budget and other requirements after which you can look for the trusted content marketing agency which can help you to get the work done faster. Experienced professionals always try to ensure that their customers don’t face any problem while promoting the products. That’s why it is necessary that you do proper research before selecting any company for the content marketing of particular products and services. If the company has a nice portfolio, then you should hire their services and always check the feedback of previous customers so that it can be easier for you to know if the company is really interested in providing the best services to the customers. When you will check the queries content of the company, you can find out if the customer care support of the company is efficient or not. So, these are some things which you should consider before hiring any content marketing company. Read the full article

#content marketing #marketing

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mfluence · 2 years ago

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E-commerce can boost sales and lead generation

The eCommerce market is rapidly growing and has become essential. It has become crucial to guarantee the constant flow of services around-the-clock due to rising consumer demand. One of the most significant trends in the online commerce business is keeping up with consumers' expanding needs.

Companies turned to automation when they realised it was impossible to meet the expanding client demands and change to fit them.

As a result, conversational AI chatbots for eCommerce exist that can enhance customer-driven and customer-centric activities.

‍ What are eCommerce Chatbots?

eCommerce Artificially intelligent chatbots are a tool that online businesses may use to interact with customers at every stage of the buying process. These chatbots can be used by online retailers to respond to inquiries about their goods on their websites or even on other messaging services like WhatsApp, Instagram, Facebook Messenger, etc.

Before a customer makes a purchase, these eCommerce chatbots address any concerns they may have about the goods using conversational marketing. These bots are utilised for conversational commerce and intelligent, immediate after-sales support, avoiding the need for human customer service representatives. When conducting international business via the internet in Germany, this is really helpful.

The benefits of a chatbot for your online store

For your eCommerce store, conversational AI can offer a number of advantages. Here are some of the principal ones:

A two-way conversation with the customer is made possible. It develops a relationship with them and learns from them in addition to instructing and guiding them.

When compared to email, the conversational bot engages with 2 to 5 times more clients.

When used properly, conversational commerce can boost a store's annual revenue by 7 to 25%.

It opens up new avenues for generating revenue; rather than being restricted to your website, you can now present your catalogue, conduct transactions, and collect money via Telegram, WhatsApp, Messenger, and more than ten more platforms.

With the help of your bot, you can develop a potent omnichannel engagement strategy by sending information and promotional messages to the touchpoints where your customers spend the most time.

How do chatbots improve the functionality of eCommerce websites?

Have you ever wondered what leads to cart abandonment? Well, let's unfold this mystery.

According to Forrester, 53% of online shoppers abandon their carts if they do not receive instant answers to their questions.

This means that simply offering email support won’t help it anymore. And they’re not going to wait or hold over a phone call. Customers need answers as soon as the question arises. Now, you can’t overload every webpage with minute detail about the product and services. The best that you can do is to deploy a chatbot for your eCommerce website and keep the ball rolling. This brings your business even more value when your bot has a live chat system integrated with it. Now even your customers’ most complex queries can be answered in real-time, saving more carts than ever before.

8 ways that chatbots can increase sales and customer service for your online store

Customising your services

AI chatbots used in eCommerce can remember customers' previous interactions and utilise them to further tailor future chats. Additionally, when directing consumers through the sales process and making product recommendations, bots can keep the focus on the customer. Additionally, by offering relevant products, you increase client engagement and save them time by personalising the services.

Keeps track of encounters in real time

AI chatbots give eCommerce companies direct access to in-person, real-time user interaction. This data can be examined to enhance the services in accordance with user feedback. Instant access to vital information lowers operating costs and increases a business's effectiveness and functionality.

enables customer leaders to concentrate on difficult tasks

Chatbots can let customer care representatives keep the focus on complex issues since they can answer 80% of your clients' recurring, easy requests. You can gain more customers and save operating costs by giving complicated enquiries top consideration.

Provides customers with quick, dependable, and affordable help.

More than 50% of customers anticipate businesses to be operating round-the-clock. User interactions and questions are recorded by chatbots. They answer right away and are accessible 24/7.

Due to competitors operating and offering help around-the-clock, eCommerce companies that can't provide instant service frequently fail.

Bots can build a genuine relationship with users by providing immediate assistance and two-way communication.

80% of the frequently asked questions by customers may be answered by chatbots that use AI. Additionally, it will immediately forward the inquiry to a live chat representative if it is unable to resolve the problem. Users can learn from a bot about the deals and advantages of making payments online.

Chatbots on e-commerce websites provide answers to frequently asked questions, collect user evaluations, and handle challenging client inquiries. These are simply made to reduce the clutter a customer might run into when shopping.

Enables you to broadcast your inventory through many channels

Wouldn't it be better if your customers could make a purchase from you directly through that social media app if they realised they needed to do so while using another social media app?

They may find it tedious to open your website or app and prefer not to transfer between platforms. Fortunately, you don't require them to.

You may provide customers the ability to browse your inventory and make purchases directly over the platform they're already using by deploying a chatbot on WhatsApp, Facebook Messenger, Telegram, and more than 10 more touch-points.

It delivers customers an omnichannel experience while reducing their effort.

Serve as the ideal information basis.

AI-based chatbots make it simple to provide clients with the information they need to know. For instance, the bot will provide one-touch access to the FAQ area within the chat page when a consumer chooses a specific product. Additionally, if clients need more information, the chatbot can quickly process the input and deliver the needed details.

As a result, the eCommerce chatbot's connection with its users makes the purchasing process simpler, increasing engagement and revenue.

Use storytelling to generate revenue

The art of storytelling is pure. It can link businesses with customers when equipped with an AI chatbot for eCommerce. As soon as AI chatbots become proficient at having conversations by learning from user inputs, this ultimately increases the engagement rate.

eCommerce companies do more than merely offer goods to their clients, in a sense. Instead, they inform consumers about the product and help them remember it. Interactive elements including images, animations, videos, and music are used to engage visitors. As a result, customers become more engaged with the brand as the chatbot more successfully captures their attention and streamlines the sales process.

Offers metrics

The majority of people regard an AI-powered chatbot to be a conversational interface. However, they have the potential to be a goldmine when used properly.

The right user metrics can transform your company. Traditional methods, however, are unable to collect crucial information on how website visitors engage. An AI-based eCommerce chatbot, however, has the ability to gather unique information about consumers in real-time, such as their interactions with products, preferences, dislikes, and responses to the chatbot. These user details can be used wisely and are nothing short of a gold mine. By enhancing the services in the proper way, they may assist eCommerce enterprises in boosting the consumer experience.

Explore Mfluence

eCommerce chatbots constantly strive to provide clients with an exceptional experience. However, using conventional engagement strategies yields an average level of consumer satisfaction.

Conclusion

A high customer satisfaction rate is always a result of a positive customer experience. Conversational chatbot marketing is proving to be very helpful in this regard.

Businesses that sell online frequently struggle to improve consumer experience. This is primarily due to the fact that dissatisfied customers are reluctant to make another purchase. Therefore, it's critical to comprehend whether a customer is satisfied with the offerings. Customers can convey their emotions using conversational chatbot marketing, which enables firms to comprehend and empathise with their clients.

Obtaining customer feedback is crucial, regardless of the business implications. It can assist in identifying conversational weak points in chatbots, such as inaccurate answers, awkward conversation structure, cliched responses, and knowledge gaps.

#chatbot #aichatbot #livechat #ecommerce #marketing #shopping

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botgochatbot · 2 years ago

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6 reasons why chatbot taking over customer service

No doubt! The immense popularity of chatbots has been growing in recent years as unbiased technology improves customer service in many sectors. A chatbot solution provider helps businesses in reshaping through a better mode of communication. Even till this time, 50 percent of consumers don’t get the exact solution through customer care on phone calls and end up making the conversation miserable or they hang the call. However, the chatbot now offers a sorted solution. Its instant chat replies assure impatient customers that their problems will be acknowledged by the time and solved in a second.

Ask yourself! If you ever visit a website and your curious mind hits you with a random question. Then For your queries, how would you like to step in, a call, email, or chat. I guess we know the answer, and that’s why chatbot is the market’s latest tool, as useful as effective. Ai-services weigh down the burden of humans by making convenient choices for them.

Customer Support

How your business perceives by your customers creates the right perspective for others. For a small business, it can be an expensive deal to have too many customer executives, so a chatbot is really a helpful resource to channelize all the care support required to play on behalf of the company to its customers. For small businesses, a single chatbot is good to go for handling all their customers.

Live Chat

We are all convinced by the fact that we feel more comfortable using live chats rather than other means of contact. If you feel so, you are probably a part of 50 percent of consumers who prefer the same.

Customer Engagement

Customer satisfaction is always a high priority for businesses. Because this is the only way to leverage engagement and create brand loyalty. Quick and effortlessly easy mediums like chatbot directly improve the engagement in services.

Immediate response

“It takes months to find a customer… second to lose one”-Vince Lombardi

No one can wait for your late response when there are millions of services for every need. With the help of a chatbot, you can provide solutions in a few automated steps.

Manage Appointment

If you’re having trouble managing your business tasks like scheduling customer visits or making appointments with clients, an appointment bot can help you do so.

It can favor you with making inquiries about customers/patients and help them to assist in making reservations. As a result, clients may quickly schedule an appointment with you, and you can concentrate on those who are currently in your office.

Generate leads

Chatbot company brings Digital transformation in the form of artificial intelligence. Bots help to engage customers through short conversations and approaches to stay connected. It helps to understand the queries with specific questions regarding their product preferences that qualify a person as a lead or a potential consumer.

Final thought

Many queries reach out to the support don’t even need a human agent. It can be well managed by the AI-based chatbot solution. Botgo customized solutions in the chatbot industry, making customer service go hassle-free. A chatbot is purposely designed to reduce the effort by giving automated solutions so that the support team can solve the problem that is on high priority and improve customer satisfaction.

Source: https://medium.com/@botgo/6-reasons-why-chatbot-taking-over-customer-service-4e19f8f91773

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ewayinnovations · 3 years ago

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Guide to Chat-bots for your Business

Chatbots are turning into ideal allies for both customers and businesses as the globe becomes progressively more digitally linked and networked.

Perspective analytics tools and software create robots that are built to respond to human questions rapidly, they are known as chatbots. For instance, a chatbot is a robot you speak to when you have questions about a product in the tiny pop-up window that appears in the bottom right corner of your screen when you shop online.

However, chatbots are extremely adaptable and have many more use cases. They can be applied in a variety of settings, including the administration of schools and the management of human resources.

What sectors employ chatbots?

Every sector will make use of chatbot benefits. A significant amount of money is already being spent by some of the larger sectors to integrate chatbots into their websites and social media platforms. For instance, Amazon employs over a thousand developers working on chatbots, machine learning, and artificial intelligence for all of their services.

This does not imply that you should overpay for a chatbot. It is reasonably affordable to create a chatbot for a website that includes a full chatbot system and maintenance. The intelligence of the bot can be enhanced over time as you gather data to provide more answers, produce a wider variety of leads, and increase revenue.

Why are chatbots crucial for your company?

80 per cent of marketers intend to use chatbots in some capacity soon. It is a key justification for why businesses spend money enhancing the customer experience.

Chatbots powered by Predictive analytics tools and software improve corporate operations and cut costs while providing customers convenience. Companies can automate FAQs to cut down on the requirement for customer engagement.

The main justifications for why chatbots are being used by more and more companies to attract and keep clients are listed below.

24*7 Availability — Bots are always accessible to engage with customers and provide quick replies to their frequent inquiries. Customer assistance available around the clock is the main advantage of adopting chatbots.

Better customer engagement — By initiating proactive conservation and making individualised recommendations that improve the customer experience, conversational bots can engage customers around the clock.

Automate lead qualifying and sales — Using chatbots, you can pre-qualify leads and route them to the appropriate team for additional nurturing. Instant consumer engagement improves lead generation and conversion rates.

Conclusion

Chatbots as well as perspective analytics tools and software are a great combination for small businesses today. Without having to worry about the high expenses of new equipment and security risks, you can improve everything from customer connections and data management to internal communication and company agility.

You must use a chatbot builder that offers an analytical view of your performance if you want your chatbot to succeed. A comprehensive analytics toolkit is available from eWAY to help you make your strategy more data-driven and advance your company. This toolkit can provide a personalised customer experience and produce strategic insights.

Yes, that is what eWAY does. You can get tools for marketing, sales, and customer service all loaded with user-friendly functional features for a very competitive cost. You may include the widget on all of your website pages using the built-in, free live-chat technology from eWAY for ongoing, interactive communication. It provides individualised messaging and minimises client contact with your support team.

Start right now for nothing. Inquiring as to how? Call us right away!

#Prescriptive analytics applications #Prescriptive Analytics tools #Predictive analytics softwares #Predictive analytics tools #Predictive & Prescriptive Analytics

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kalyanit · 3 years ago

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Importance of Chatbot in Real Estate Industry

Real estate is one of the industries where communication plays an important role. However, not everyone who contacts a real estate agent is a potential customer who is eligible to buy a condo. As a result, many real estate agents waste their time answering the same questions asked by people who will never come back to sign the contract.This is where chatbots come in handy. By using real estate chatbots, agents can not only identify prospects and send follow-ups, but also increase engagement and increase sales.In this article, we'll introduce you to chatbots in real estate and how to build one that fits perfectly with your business strategy.But first, let’s see what benefits chatbots bring to real estate businesses.

Improving Efficiency

AI chatbots can address customer needs in today’s competitive real estate market. AI chatbots incorporated on a real estate company website can answer prospective customer’s questions, help them search for properties, and solve browsing-related issues. These virtues reduce operational time, acquire more deals, and boost sales that ultimately enhance efficiency.

Collecting Leads

It is almost impossible for any realtor to answer every call. However, most homebuyers prefer realtors who answer their queries within the first five minutes. An AI chatbot works non-stop and can then act as a customer support agent. It can answer FAQs, take contact information, and promote offerings automatically. A Forrester report says that 63% of customers return to a website with in-built live chat support, consequently increasing leads.

Making Recommendations

AI chatbots can search a database and recommend a customer looking for a property within seconds by extracting information on properties aligning with the customer’s needs. One can also automate AI chatbot tools to follow up with customers by sending them reminders and notifications based on their property tours.

Increase Website Engagement

Websites with in-house AI chatbots can increase potential real estate sales. A WebFX report says that 38% of people stop engaging with an unresponsive website. A potential buyer wants to feel comfortable and not out of place when visiting a website. Swift navigation and quick query resolution increase the chances of visitors turning into leads. Almost two-thirds of customers would prefer a company that offers messaging as a communication channel.

Virtual Property Tour

The bot can conduct a virtual home tour for a prospective buyer and introduce the real estate agent. The sales team can then operate from there. When the prospects are too busy to visit the property, real estate chatbots can give them a virtual tour, so they know the basics of the property before scheduling a visit to the site.

Cost-efficient

Customer assistance with conversational interfaces reduces business costs in training, especially for small- or mid-sized real estate companies. AI chatbots can respond immediately by being available round the clock for potential customers. Moreover, buyers are always looking for information on properties, which can be repetitive. Businesses can program conversational AI to handle such cases with ease for a consistent customer experience.

Read: How Much Does Artificial Intelligence Cost

Scalable

The conversational AI chatbots are NLP-powered and support personalized conversations and customer intent analysis to ease customer choices for capturing the leads. They can perform all these functions without any human intervention. The scalability and personalization that chatbots offer enhances the buyer’s interest in availing your services.

Chatbot technology is doing wonders for the real estate industry. It will come in handy for agents who want access to both traditional and online home search platforms.

The bot will simply help clients inform users of various investment options, search various properties, open houses, house prices and many other tasks.

Chatbots are a great stress reliever for clients looking for a home and willing to make quick decisions. There are often cases where clients submit emails or contact numbers and have to wait days for a response from a real estate agent. Customers no longer have to submit forms, make numerous phone calls or even send follow-up emails. They will be obligated to complete all of these activities on your behalf. When a client is in a hurry, this can create a situation where the client accepts the first offer they get from the same agency. Customers will use chatbot technology to answer all questions.

The hardest part of the agent and client interaction is arranging family tours. With chatbot technology, agents only meet customers during home tours and help customers make final decisions by meeting with landlords or property owners. Once the final schedule for the meeting between the agent and the client actually takes place, then only the final properties are displayed and all relevant forms are filled out. As a result, both real estate agents and clients save a lot of time and use that time efficiently to find properties.

They help eliminate unqualified users visiting buyers and limit searches based on customer preferences such as community type. All information collected by the bots will be used by them for all future recommendations.

Chatbots are great for real estate searches because they save a lot of time.

USM Business Systems, one of the top mobile app development companies in USA. They have achieved a growth trajectory in a very short period of time, working with the latest technologies in different platforms such as wearables, IoT, smartphones and iBeacons to name a few.

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