#LinkedIn Ads

[mrislam1976]

Facebook Ads Campaign

[triovatepvt]

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[cmospike]

Winning Brand Awareness and Lead Generation with LinkedIn Statistics!

[fairmaiden8]

How Much Does it Cost to Advertise on Social Media? The Real Deal Revealed

Introduction to Social Media Advertising: Social media advertising is a powerful tool that businesses can use to reach their target audience and increase brand awareness. With billions of people using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest every day, there’s no better place for companies to connect with potential customers. In this blog post, we will…

[janvi1212]

Bess Digital Marketing Institute In Ahmedabad | IIEDM

IIEDM (Indian Institute of E-Commerce and Digital Marketing) is a leading digital marketing institute based in Ahmedabad, known for its practical, industry-focused training. Backed by a Google Partner agency and recognized as one of the best institutes in the field, IIEDM offers a range of comprehensive programs such as CCDM (Certified Course in Digital Marketing), ADMCC (Advanced Digital Marketing Course), and FSDM (Full-Stack Digital Marketing), catering to both beginners and professionals. These courses cover all major aspects of digital marketing, including SEO, SEM, social media marketing, content strategy, email marketing, analytics, UI/UX, and more. The institute emphasizes hands-on learning through live projects, real-time case studies, and internship opportunities, ensuring students gain practical experience and are job-ready. With over 15,000 professionals trained, more than 650 batches conducted, and a claimed 95% placement success rate, IIEDM provides strong placement assistance including resume building, mock interviews, and access to job portals. Located in Navrangpura, Ahmedabad, the institute offers flexible learning modes such as classroom, online, part-time, and weekend batches, making it convenient for students, working professionals, and entrepreneurs alike. Highly rated by students for its expert faculty and real-world curriculum, IIEDM stands out as a trusted destination for anyone looking to build a successful career in digital marketing.

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The Ultimate Guide to LinkedIn Sales Navigator

The Ultimate Guide to LinkedIn Sales Navigator The Ultimate Guide to LinkedIn Sales Navigator This definitive masterclass covers every feature, a step-by-step prospecting workflow (The 5-E Model), CRM integration, pricing & ROI, a detailed comparison to Premium, and the advanced strategies required to master social selling and transform your pipeline. Key Takeaways at a Glance It’s a…

[small-bizz-press]

LinkedIn Ads vs. Google Ads: Choosing the Right Channel for Your B2B Audience

Introduction

As a B2B business owner or marketer, deciding where to spend your ad dollars is more critical than ever.

Google Ads delivers high-intent search traffic. LinkedIn Ads offers hyper-targeted access to professionals.

But which platform should you prioritize—and when?

In this article, we’ll break down the differences between LinkedIn and Google Ads for B2B, explore use cases, pros and cons, and give you a strategy for combining them into a powerful multi-channel funnel.

Quick Comparison Table

FeatureGoogle AdsLinkedIn AdsAudience TargetingKeyword & intentJob title, company, industryBuying StageBottom & mid funnelTop & mid funnelAd Format StrengthSearch, display, YouTubeSponsored posts, InMail, carouselLead QualityHigh (if keywords are precise)High (if targeting is relevant)CPCLower on averageHigher (~$6–$18+ CPC)CRM Data IntegrationStrongStrong (especially with LinkedIn Lead Gen Forms)Sales Cycle FitTransaction-driven or long B2B salesLong B2B sales and ABM

When to Use Google Ads for B2B

✅ Intent-Based Search

Google is the best platform when your audience is actively looking for:

Solutions like yours

Comparisons between vendors

Specific features or outcomes

Use cases:

“SOC 2 compliance software”

“Best CRM for B2B SaaS”

“YourBrand vs CompetitorX”

✅ Brand Protection

Bidding on your brand name:

Defends your SERP space

Captures low-CPC, high-conversion leads

Blocks competitors from sniping branded traffic

✅ High-Volume Acquisition

With Google, you can scale efficiently through:

Performance Max campaigns

YouTube pre-roll ads

Discovery ads for expansion

Perfect for demand capture when you have:

A strong offer

Conversion-optimized landing pages

Defined keyword targets

When to Use LinkedIn Ads for B2B

✅ Precise Persona Targeting

LinkedIn lets you reach:

Job titles (e.g., “IT Director”)

Industries (e.g., “Financial Services”)

Company sizes

Skills, seniority, job functions

Great for ABM campaigns or narrow vertical targeting.

✅ Thought Leadership and Content Offers

LinkedIn is ideal for:

Ebooks

Webinars

Case studies

Newsletter signups

Why? Users are in professional mindset, so they’re more receptive to:

Industry insights

Solutions to professional problems

Brand positioning

✅ Lead Generation Without a Website

With LinkedIn Lead Gen Forms, users can convert inside the platform.

This improves:

Conversion rates

Data accuracy

Speed to lead in your CRM

Perfect for:

MQL generation

Events & demo requests

Email nurturing programs

Combine the Two for a Full-Funnel Strategy

Here’s how to strategically align both platforms:

1. TOFU: Awareness via LinkedIn

Sponsored content

Problem-based messaging

Offer: “Download Our Industry Trends Report”

2. MOFU: Intent Capture on Google

Retarget LinkedIn engagers via Google Display

Run search ads targeting solution-related keywords

Offer: “Compare CRM Solutions” or “Schedule Demo”

3. BOFU: Close Deals via Retargeting

LinkedIn conversation ads to warm leads

Google brand + competitor search terms

Display retargeting with testimonials or ROI proof

Cost Considerations

Cost TypeGoogle AdsLinkedIn AdsAverage CPC (B2B)$2–$10$6–$18+CPMLowerHigherCPLLower (but less lead quality control)Higher, often better qualitySetup ComplexityModerateModerate–HighLearning CurveSteep for Smart BiddingSteep for audience targeting nuances

💡 Tip: Always pair CPC with pipeline value to judge effectiveness, not just upfront costs.

Conversion Strategies by Platform

PlatformBest Conversion MethodGoogle AdsOptimized landing pages, CRM conversion imports, call trackingLinkedIn AdsLead Gen Forms, native lead sync to HubSpot/Salesforce, strong content

Reporting and Attribution

Both platforms offer integrations with:

HubSpot

Salesforce

Marketo

Google Analytics (GA4)

Looker Studio dashboards

Track:

Multi-touch attribution

View-through conversions

Assisted conversions

For better attribution, connect UTMs across both platforms and consider using a revenue intelligence platform like Dreamdata or Ruler Analytics.

When to Start With LinkedIn First

Use LinkedIn Ads first if:

You’re launching a new product or category

You know your exact buyer persona

You have strong content (not strong search volume)

You need to educate or frame the problem

When to Start With Google First

Use Google Ads first if:

You have high-intent, search-ready keywords

You’re competing in a mature category

You want fast lead flow

You’re protecting brand equity

Common Mistakes to Avoid

❌ Using the same creative and messaging for both platforms

❌ Not tracking post-lead metrics (SQL, opportunity, revenue)

❌ Thinking LinkedIn = always better leads (it depends!)

❌ Underfunding search when you’re brand-building

❌ Overpaying for TOFU traffic with no nurturing plan

Conclusion

There’s no one-size-fits-all winner in the LinkedIn vs. Google Ads debate.

The best results come from:

Understanding your goals

Knowing your audience’s behavior

Building coordinated campaigns that guide leads from awareness to action

Google Ads captures demand. LinkedIn creates it.

Use them together, and you’ll build a B2B engine that scales with precision and power.

[marketingparaestudar]

Analisei mais de 140 anúncios no LinkedIn Ads! Meu raciocínio foi o seguinte: 📍 Se estou buscando fazer algo diferente, preciso entender o que já está sendo feito — e, a partir daí, traçar um novo caminho. Para isso, selecionei e categorizei manualmente cada um dos mais de 140 anúncios. Fiz uma análise não só do visual, mas também dos gatilhos, do propósito e de vários outros elementos. (Neste post, mostro apenas a avaliação visual.) E uma coisa é fato: 👉 O B2B precisa ser mais ousado. Em conversa com o André Wendler, da ads2in, entendi o papel real desses anúncios na estratégia: 👉 se chama atenção e gera o clique, é mais proveitoso.

[compellingselling]

B2B is still Human 2 Human

When a business is selling to an employee of another business like, say, oil rig drill bits, or AI coding software, or airplane engines, the default is to slip into a 100% rational sales pitch.

But there are some businesses that remember the rules of B2C apply to B2B, too, because you’re still talking with people.You need to get their attention and quickly make an emotional connection to communicate one point in a memorable way. 

Here, LinkedIn uses clever humor to let the unspoken target – media buyers – know that they can buy TV ads targeted to specific LinkedIn users (CTV). 

It’s common in Manhattan to see out of home ads like these aimed at media buyers in areas where a lot of media buyers work. So it’s not actually a wasteful choice. But it does mean that a lot of people who aren’t in the target will see these ads, too, and that’s where the fun comes in.

Agency: LinkedIn In-House. Via: Ian Campbell Hil’s LinkedIn (he’s one of the writers)

[flyingelephantdigital]

LinkedIn Ads for SaaS: How to Attract High-Quality Leads

In the ever-competitive SaaS space, targeting the right audience with the right message is crucial. And when your ideal customers are decision-makers, professionals, and enterprise buyers, LinkedIn Ads can be your best bet.

At Flying Elephant Digital, we specialize in driving real, revenue-focused results for SaaS brands, and we’ve seen firsthand how powerful LinkedIn Ads can be when executed right.

Why LinkedIn Ads Work for SaaS

Unlike other ad platforms, LinkedIn gives you access to:

Professional intent – Users are in a business mindset.

Granular targeting – By job title, company size, industry, and more.

ABM capabilities – Perfect for B2B SaaS looking to run account-based marketing campaigns.

In short, it’s where your B2B SaaS buyers hang out.

The Key Ingredients of a High-Performing LinkedIn Ad Campaign for SaaS

1. Laser-Focused Targeting

Your SaaS solution isn’t for everyone — and that’s okay. LinkedIn lets you get ultra-specific:

Target by job titles like “Head of IT,” “CFO,” or “Product Manager.”

Narrow by company size if you're selling to mid-market or enterprise.

Use matched audiences to retarget website visitors or upload a list of prospects.

2. Scroll-Stopping Creatives

Even B2B buyers are humans. Your ad needs to look good and spark curiosity:

Use bold visuals and clean design

Add real faces — they convert better than stock icons

Keep copy punchy. Focus on pain points and outcomes

We like to keep forms short and use tools like Clearbit to enrich leads behind the scenes.

Ready to Scale Your SaaS with LinkedIn Ads?

Flying Elephant Digital can help you turn LinkedIn into a predictable lead engine. Whether you're just getting started or want to take your current campaigns to the next level, we’ve got the team and the playbook.

[investoptionwin]

Creating LinkedIn Polls to Boost Engagement and Gather Insights

LinkedIn has long been recognized as a powerhouse for B2B marketing, networking, and professional development. In recent years, LinkedIn polls have emerged as an effective tool for businesses to not only engage their audience but also gather valuable insights. If you’re a business looking to boost engagement on LinkedIn, especially in the realm of digital marketing in the UK, or if you’re running a web development agency in the UK, LinkedIn polls can be a game-changer.

Why Use LinkedIn Polls?

LinkedIn polls provide a quick, easy, and interactive way to engage your audience. By asking questions and encouraging participation, you can gain insights into your followers’ opinions, preferences, and pain points. This engagement builds rapport and fosters deeper connections with your audience. It also helps establish your brand as one that values the input of its followers.

For businesses in digital marketing in the UK, LinkedIn polls are a powerful tool for understanding the evolving needs and challenges of clients, as well as testing new ideas or campaigns. Similarly, web development agencies in the UK can use LinkedIn polls to gauge the effectiveness of website designs, development trends, and industry-related concerns that matter most to potential clients.

How to Create Effective LinkedIn Polls

Start with a Clear Goal Before creating your LinkedIn poll, identify what you want to achieve. Are you looking to gather feedback on a new service, explore industry trends, or spark a conversation around a hot topic? Defining your goal will guide your question creation process.

Craft Engaging Questions Your poll questions should be clear, concise, and relevant to your audience. For digital marketing in the UK, consider asking about current challenges in digital advertising or how businesses are adapting to new trends. For a web development agency in the UK, you could focus on website design preferences or the latest development tools.

Offer Meaningful Answer Choices Ensure your poll answers reflect realistic options that provide real value. Offering “Yes/No” answers can be useful in some cases, but multiple-choice options that allow for a broader spectrum of responses tend to yield more insightful data.

Incorporate Visuals Although polls on LinkedIn are text-based, accompanying your poll with relevant visuals (like infographics or images) can attract more attention and boost engagement. These visuals can help explain the context of your question and make it easier for people to relate to your poll.

Timing is Key Post your poll at the right time when your target audience is most active. For businesses in digital marketing in the UK, the optimal time could vary depending on the industry, but a good rule of thumb is to aim for weekday mornings when professionals are more likely to engage on LinkedIn.

Tips to Boost Engagement

Promote Polls in Your Feed: Don’t just rely on organic reach. Share the poll in your posts and encourage followers to participate. Make sure to include a compelling caption to spark interest.

Tag Relevant People and Businesses: If you’re running a web development agency in the UK, tag industry influencers or clients who may find the poll valuable. This can encourage others to participate and increase visibility.

Engage with Respondents: When people engage with your poll, make sure to respond to their comments. Acknowledging their input can build a sense of community and encourage others to participate.

Share Poll Results: After the poll has concluded, share the results with your audience. This not only shows transparency but also lets people know their input was valued. Share actionable insights based on the poll results to show your expertise and thought leadership in your industry.

Why Polls Matter for Your Digital Marketing Strategy

Polls can be an essential part of any digital marketing in the UK strategy, especially when used strategically. By gathering feedback from your LinkedIn followers, you get a better understanding of what works, what doesn’t, and what your audience is really looking for. This can inform your content, product offerings, and even service delivery, allowing you to make data-driven decisions that will enhance your marketing efforts.

In the world of web development agencies in the UK, polls can provide insights into current industry trends, emerging technologies, and what customers expect from their website development experiences. Understanding these trends enables web developers to tailor their services to meet client needs more effectively.

Final Thoughts —

Creating LinkedIn polls is a simple yet effective way to boost engagement and gather valuable insights that can inform your digital marketing strategy. Whether you’re a business offering digital marketing services or a web development agency in the UK, polls are a great way to foster conversations, build relationships, and learn from your audience. So, the next time you’re looking for ways to connect with your followers on LinkedIn, don’t underestimate the power of a well-crafted poll.

Remember, engagement is key, and polls give you a unique opportunity to understand your audience’s preferences and needs while enhancing your brand’s presence on the platform.

[magicclickz]

7 Ways B2B Brands Can Get More High-Quality Leads From LinkedIn Advertising

Discover 7 proven LinkedIn advertising strategies to attract high-quality B2B leads and boost conversions for your business.

[dilawarmalik]

[fathimamushrifa]

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