#La Jolla Branding Photographer
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melissamontoyaphotography · 10 months ago
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San Diego Real Estate Personal Branding Photos | M + S
San Diego Real Estate Personal Branding Photos | M + S As a San Diego personal branding photographer, I love creating content that helps you build your business and acquire more clients! What is a personal branding and lifestyle photoshoot? This is a shoot where you are needing visual content for your service business. It’s called a personal brand shoot, because you are the brand. You provide a…
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sohannabarberaesque · 4 years ago
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Now It Can Be Explained:
How Peter Potamus Chose the Churchill Fin as the Dive Fin of Choice for his Legendary Diving Par-Tay
I assume you’ve seen the numerous TV films and documentaries featuring Peter Potamus and his diving crew going into the deeps to demonstrate the viability of SCUBA diving as an agent and tool of friendship and bonding, and noticed the somewhat unconventional look of the fins on the divers in the “par-tay” of divers, as Peter “himself” likes calling his diving troupe.
Those fins happen to be the Churchill Swim-Fins ... the original brand of divers’ fins, first introduced in 1940 but not taking off successfully until skin diving started becoming popular in the 1950′s, with bodysurfers starting to embrace the fin in the early 1970′s and now considered the ne plus ultra of divers’ fins the world over. Its design was loosely based on a dolphin’s tail fins, the better to maximise speed and thrust while diving.
And the selection of the Churchill Swim-Fin as the Peter Potamus standard is an interesting story, involving plenty of practice and research dives at Peter Potamus’ beach house colony for his dive company--Wally Gator, Magilla Gorilla, Breezly Bruin, Lippy the Lion and Hardy Har Har, the Three Wolves (Loopy De Loop, Hokey Wolf and Mildew Wolf) and, as photographer, Squiddly Diddly.
Such beginning even before Underwater America with Peter Potamus made its debut--nay, just as Peter’s dive troupe was assembled some year beforehand: At a practice and training pool in the beach house colony along the Pacific near the legendary dive spots of La Jolla, California, one of the first things which Peter Potamus had in mind was to find the ideal sort of dive fin, one as would translate into a faster descent with greater thrust. (As a matter of fact, the very concept of the dive fin came about in the mid-1930′s, when it emerged that Tahitian diver boys in French Polynesia who wore crude fins of palm fronds dipped in road tar and allowed to harden were actually able to dive deeper and faster than with bare feet.)
For a series of weeks, not just in the practice pool, but also in the open-water dive practice area of the compound, trials were carried out comparing the Churchill fin with the “duck foot” fins from Voit and US Divers as were cheap and otherwise popular for speed, agility and comfort. With Peter Potamus “himself” (and, thanks to the Hippo Hurricane Holler’s sucking in air, capable of holding his breath underwater for extended times) conducting evaluations on sight for the most part by squatting on the bottom of the pool or the ocean, it was certainly no easy task--or would it be?
Starting with the Three Wolves (whose choice of evaluative fin was based on drawing straws to see which would get which)--chosen because of relatively equal size and weight--and eventually progressing to Magilla Gorilla and Squiddly Diddly (representing extremes of weight and bulk, obviously), it was going to be a sure no-brainer for Peter Potamus: For maximum speed between surface and ocean floor, as well as thrust in the face of its durability (vulcanised rubber was, and still is, used in the Churchill fin’s manufacture), there was no doubt that the Churchill Swim Fin would be the standard of the Peter Potamus SCUBA Par-Tay. Even with an open heel design.
And the Churchill Swim Fin, to this day, remains the standard dive fin for Peter Potamus’ SCUBA Par-Tay, with occasional updating to ensure optimal performance in diving ... not to mention being colour-enhanced (Loopy De Loop’s, to take an example, shares the blue and white of the flag from his native Quebec with the colours on his pair of fins, while Magilla Gorilla’s incorporates the green of his suspenders and the orange of his shorts).
“So enjoy the dive!”, as Peter Potamus is fond of closing his dive films.
@warnerarchive @hanna-barbera-land @warnerbrosentertainment @screamingtoosoftly @hanna-barbera-blog @hanna-barberians @dinobirdy
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young58kappel-blog · 6 years ago
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Shamed By Wedding Photographer At Engagement Shoot
San Diego professional photographer, Cary Pennington supplies photography for weddings, portraits, professional headshots and serves San Diego, Rancho Santa Fe, Solana Beach, Del Mar, La Jolla, Encinitas, Orange County and Los Angeles, 2017 all rights scheduled. The professional photographers have currently bought all of the products they will require for your wedding event, paid second shooters, assistants, purchased travel, hung out in conferences with you, planned timelines, booked your date, and denied other wedding events for that date- loosing out on countless dollars in income. How it works is that the knowledgeable photographer will quote the client ₤ 600- ₤ 1000. I like wedding events since I get to witness filled with loving, pleased, and grateful minutes in between couples, between family and friends. Do not count out an Individual who is not noted as a Professional Wedding Event Photographer. Choose what type of package you desire from the beginning and stick with it. Excellent wedding event photographers will be very in advance with what they are charging you. Thank-you for sharing Lauren and sorry to hear of your experience ... regretfully it is not the first time we have actually heard it or seen it. This is frequently why couples look at having Rock-The-Dress (Trash-The-Dress without always trashing the dress) as a method to have additional photos in their collection. Does your photographer understand ways to keep things on time throughout the day? The Professional photographer will own the copyright rights in all images developed and shall have the exclusive right to make reproductions. " Blatantly steals cash from you all while holding your pictures ransom," a user named Andrew composed in an evaluation of the Moldovans' wedding event shoot. A lot of photo and video specialists base part of their charges on travel time to, from and between locations, however, if asked, will frequently approve discounts if you're having your wedding and reception in the exact same place, or if your websites are close to one another. Excellent article on an important subject for photographers and small business owners. Basic wedding event picture bundles under $500 may consist of 1-4 hours of protection by one photographer, evidence in an online or difficult cover album, and a minimal number of prints or printable images on a CD or DVD. I LIKE being at the Salt Lake Temple as it was where I was sealed myself, and to my 3 fantastic little young boys. Start by thinking of what sort of wedding photos you enjoy to take a look at. Do you like the idea of having beautiful wedding event photos that could pass for fine art? Likewise for Canadians (most likely), if the contract states that the customer will appoint the copyright back to the professional photographer in exchange for a lower up-front rate, then that's what will take place. Professional photographer will not be held accountable for compromised occasion coverage due to disturbance from other celebrations, consisting of late arrivals by members of the wedding event celebration or their guests. Alon David photography Studio offers Wedding event Photography WorldWide services in areas all around the world including: San Diego, La Jolla, Carlsbad, Los Angeles, San Clemente, Cabos San Lucas Mexico, Hawaii, Orange County, Irvine, San Francisco, New York, Chula Vista Jewish Wedding Photography in San Diego and Los Angeles Wedding event Professional photographer Contact us for more information about wedding photography in San Diego or for your location wedding and worldwide weddings. The Wedding photography San Diego is the kind of wedding event photography that not only catches the images and the moods, however it likewise catches the deep conventional worths as well.
I have on a number of occasions taken photos at wedding events, and was provided compliments that some of my pictures were better than exactly what the pros shot. While some will have basic rates, oftentimes the nj wedding event photographer will enable you to negotiate their services. Besides photos of people, photos of inanimate items are also taken at wedding events. In this installment we will be covering: Concerns to Ask Your Photographer. Engagement images aren't as extravagant as your wedding event photos so do not stress about setting up a pricey photoshoot if you don't have the means. Let us catch every precious among those wedding memories throughout your day. Wedding dates in late spring, summer season, or early fall are frequently scheduled solid lots of months ahead of time for quality photographers.
So we connected to wedding professional photographer Alisha Siegel to obtain the questions she believes every client should ask before they book with her Here's exactly what she needed to say. Months back ago in a post one photographer said you should shoot as lots of wedding events as you might totally free to obtain the experience. There are 2 professional photographers who both have a wedding event photography bundle that cost $4,000. The ideas above for an effective wedding event professional photographer agreement are just a start. For now, though, let's continue being the type of professional photographers we would want to hire ourselves, and hope that the professional photographers hiding behind non-disparagement provisions keep driving business our way. If a photographers images suck, but they are costly- don't employ them. I'm proudly based with Washington DC Wedding professional photographers, however offered for commission at any destination. link You need to feel comfortable welcoming the professional photographer "backstage." As a wedding photographer, I frequently get invited to see the most intimate parts of the big day that are typically not noticeable to most visitors and even household. Add those into the agreement to offer clearness if you offer extra services for your wedding event customers. We like our Friday night date nights, turning strangers into buddies, discovering terrific restaurants, exploring brand-new communities, our two Maine Coons, and great time with family and friends. In this blog, we'll look specifically at questions you can ask your clients through surveys to generate material for wedding event blogs. For simply $500 more, an additional photographer would take pictures, potentially doubling the number of images you'll ultimately get. Keep in mind, your pictures will be among the most enduring aspects of your wedding event - you'll wish to make sure you find the ideal photographer to catch those valuable memories for you. Unveiled Wedding Photography is among San Diego's the majority of extremely sought after shop wedding studios. I do not suggest somebody photographing a wedding event without A MINIMUM OF 3 years of studio experience and an excellent understanding of the science and art of photography - this is naturally if your wish to EARN the title of expert photographer and not be a hacker our entire life. Experts bring along a large range of skills and experiences that have prepared them to be at their best on your big day. Our photographers will develop a strategy with you prior to your wedding and then direct this plan on your day making it feel uncomplicated and enabling you to take pleasure in every minute. There are different routines like Seven Assures of Indian Marriage which are called as 'Saat Pheras 7' and are performed on the day of wedding. Hawaiianpix is found on the island of Oahu, simply beyond the bustle of Honolulu. Pictures by Duggan (consisting of an album) start at $6,900; wedding movies start at $4,550; photos by associates begin at $3,950. Videography and same-day edit videos are some typical add-ons on packages. You should anticipate to pay, on average, 50% to 100%+ more when choosing well-experienced professionals, designer labels, popular occasion places, distinct or custom-made products and services.
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Princess Wedding Guest Dress
San Diego Wedding Venues - Reviews For 317 Ca Venues
Table of ContentsDream Beach Wedding - Wedding Venues - San DiegoWedding Venues In San Diego - Aall In Limo & Party Bus50 Amazing Wedding Venues - Best Places In The World To ...Wedding Venues - ZolaBest Wedding Venues In Philadelphia - Top Wedding Venues ...Bay Area Wedding Sites - Wedding Locations Bay Area - Napa ...
This south region park provides a 2,000 square foot area area with a sweeping sight of Sweetwater Reservoir. The Waterfront Park rests on San Diego Bay providing an excellent backdrop for your special occasion.
The area of Olowalu has an extremely rich background with ancient Hawaiian background, Maui's vineyard past, and reef ecology. In reality, Olowalu Reef was recently revealed as Hawaii's initial a recognition that honors it as one of one of the most crucial coral reef systems worldwide. Referred to as Maui's 'crown gem,' Olowalu reef is a one-thousand acre reefs reef that's home to the largest manta ray populace in the U.S., and also the oldest coral reefs in the Hawaiian Islands.
Here, you'll locate unobstructed views, expertly landscaped premises, as well as everything you require to suit a wedding party from much less than 50-200+ attendees. Guests can reserve this personal Maui wedding event location with Daily, Half-Day, and also Very early Night rates. Along with the apparent area advantages, Olowalu Ranch Home also deals with a range of approved wedding suppliers: coordinators, professional photographers, videographers, catering, online music, DJs, as well as rental firms.
Flaunting over 14 Georgia wedding event places and also locations throughout the 1,500-acre hotel for both events and functions, Lanier Islands is the best location to start your brand-new life with each other. Whether your vision of an optimal event remains in a woody lakeside retreat or along gorgeous lakeside coasts, Lanier Islands provides lots of options for creating your picture-perfect wedding.
La Jolla Wedding Venues With Ocean Views - La ... - San Diego
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Wedding Venues In San Diego - Dream Beach Wedding
For your benefit we can provide an extensive solution that includes wedding event professionals, providing supervisors, an on-site exec catering chef, a considerable list of affiliated flower shops, digital photographers, DJs, artists, and also more. Along with being the supreme wedding event place in Atlanta, Lanier Islands is additionally suitable for team accommodations for the wedding celebration, or for the bride-to-be as well as groom's Southerly style honeymoon, spa services before or after the wedding, and also a variety of various other entertainment options.
Image Credit Score: Emily Crawford Digital Photography Among the most stunning things regarding obtaining wedded is the destination itself. Santa Barbara wedding event areas vary from extensive sea views to the red-tile roofs that have actually made the area the nickname "The American Riviera." Complement your party with puts from a there are lots of award-winning ones where to select.
Yet possibly the most excellent feature of obtaining married in Santa Barbara is the. With over 300 days of sunshine and an incredibly light climate, examine the climate projection worry at the door as well as enjoy the enchanting sundowns and blue skies that specify the location. Selecting to get wed in Santa Barbara is a simple choice, one that provides both you and your guests with an exceptional day in a container checklist place.
This extensive device is a must for anybody preparing a group celebration, vacation, or party on The American Riviera. Need aid planning the excellent day? Bewildered with the many options and limitless lists connected with obtaining married? Santa Barbara has you covered. Committed wedding event organizers and professionals are prepared to help you bring your vision to life.
Wedding Venues San Diego — The Thursday Club
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Wedding Venues - Calaveras Visitors Bureau
Portland has numerous great areas for tiny weddings and also elopements. Both in nature or near the city. The simplest is probably Town hall, with lots of portrait locations and nice restaurants nearby. Other very easy choices are spread around the city, including Woodland Park, Washington Park, and also Mt. Tabor.
Located in the high pines unique to our Houston wedding celebration places, we provide the best setup to your wedding. Since our locations vary, they are ideal for every little thing from wedding celebration functions to corporate gatherings and work environment occasions. Angleton// Sycamore Hall and Magnolia Manor Cypress// Chateau Katy// Tuscany Hall as well as Stonecreek Lake Conroe// Pine Hall as well as Stonebrook Magnolia// Stonebridge and Pinehaven Wallisville// The Farmhouse Regardless of what sort of event you are organizing, the entire group at THE SPRINGTIMES intends to make certain it is a success.
We've very carefully crafted the ideal Houston wedding places, as well as selected the very best areas to assist you develop a special occasion all your very own. We have a number of options to pick from including locations near: Angleton, Katy, Lake Conroe, as well as Magnolia. Every one of these wonderful locations come with a full checklist of amenities as well as are excellent for wedding events, family reunions, firm celebrations, therefore a lot more.
For even more details concerning the locations we offer in the Greater Houston location, take a look at our place pages provided above. If you have any type of questions concerning our locations, renting from us, or about THE SPRINGTIMES in basic, contact us today! Our team is here to aid you strategy, carry out as well as wrap up the best event.
13 Scenic Outdoor Wedding Venues In San Diego ...
Lake Conroe offers distinct, beautiful setups for weddings as well as official occasions in Houston, Texas. Near to Houston as well as Montgomery County, we're perfectly located for any individual in North Houston. Take pleasure in an unique, attractive place, with your selection of suppliers as well as decor, for as much as 15 hours of enjoyable. Along with our visually captivating reception location, we also boast a myriad of lovely event websites too.
Contact us today for even more info about reserving this place. In Angleton, we're the leading wedding celebration venue South of Houston, Texas. THE SPRINGS in Angleton is the ideal location to host official events like weddings, company celebrations, as well as various other special events. With impressive features and also experience hosting official events, THE SPRINGS is your go-to option for the suitable place.
With numerous gorgeous event websites, our wedding blog site, as well as our wedding celebration list, we provide everything you need to assist prepare your best event at our Houston wedding places. Contact us today for more information concerning THE SPRINGS in Angleton southern of Houston, Texas. Our Magnolia area offers magnificent wedding celebration event websites and a beautiful location for functions, in addition to company occasions and also other events simply northwest of Houston, Texas.
You as well as your visitors will certainly take pleasure in the beautiful appearances of our area for approximately 15 hrs. Benefit from our wedding devices like our preparation list, wedding celebration blog site, as well as seats graph. Call us today to find out more about THE SPRINGS in Magnolia, simply west of The Woodlands, Texas. In Houston, near Katy, Texas, you'll locate one of the ideal event venues and also wedding party halls.
Wedding Venues San Diego — The Thursday Club
THE SPRINGTIME is proud to host official occasions like wedding events, corporate events, as well as a lot more. We provide guests an outstanding listing of facilities, and also you get the location for up to 15 hours. In our goal to help you develop the event of a life time, we offer you the flexibility to pick your very own suppliers as well as enhancing motifs.
Follow our wedding blog to remain existing on the most recent news as well as suggestions from THE SPRINGS Houston wedding event locations. Contact us today today to book your approaching occasion. The Wallisville property is found a couple of miles East of Wallisville on the Wallisville Turtle Bayou Rd. The nearby genuine community is Baytown and Mont Belvieu.
The land is rather level with mature pines and also oak trees. The land adjoins Lake Anahauc and also we are just half a mile from I-10. The building is stunning and also the neighborhood is ranch land and pasture land. We felt our new barn place would certainly be a nice fit for the area.
The building lies half method in between downtown Houston as well as midtown Beaumont. We feel we will certainly draw a great deal of brides from the Beaumont/ Port Arthur area along with the bride-to-bes from the East Houston location. Concealed in the woodlands of Northwest Houston, the exquisite location, is a European inspired style that is ideal for a wedding event and reception, personal celebration, gala, or business feature, tiny as bryllup københavn well as intimate to large as well as grand.
Nontraditional Outdoor Wedding Venues - Mayflower Venues
This Houston wedding celebration venue features beautifully painted walls and vaulted ceilings throughout, a significant double staircase entrance, a beautiful grand ballroom, and five acres of normally wooded and also manicured gardens. Each event receives our wholehearted interest as we only host one occasion each day.
2106 N. Clairemont Method, Eau ClaireClaireWaters Bar & Restaurant has an on-site event facility that produces an excellent location to organize your wedding celebration, reception, birthday, graduation, and more. The restaurant supplies on-site catering, and also food and beverage may be personalized for any one of your occasions. Costs worked out base don number of guests, food, and drink items asked for.
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jmmstudio-blog · 5 years ago
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Tell me below how you are making the most of this quarantine attention👇🏼👇🏼👇🏼I have to post something right? Now is the time for people to become Youtubers, influencers, photographers, artists, marketers, brands, icons. There’s more attention online than ever before in history, might as well make the most of it! • • • • • • • • • • • • • #modellife #quarantinelife #quarantineartclub #quarantinephotography #portraitgram #portrait_mood #portraitvision_ #portraitvisuals #mensports #mensfashion #mensstyle #classymen #entrepreneur #entrepreneurlife #selfmade #entrepreneurmindset #portraitartist #canonportrait #canonportraiture #canonphotography #canon77d #canonusa #lightroom #lightroomedits #lightroommobile #pakistanifashion #pakistanistreetstyle #portraitspg (at La Jolla) https://www.instagram.com/p/B-gJ7GHBhL4/?igshid=17ticdffot8fw
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thejustinmarshall · 6 years ago
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How Catching The Wave Of Her Life Got Shelby Stanger Into Podcasting
[photo by Jianca Lazarus]
NOTE: In 2018, I started recording interviews with creatives (writers, filmmakers, podcasters, photographers, editors, etc.) in the adventure world. I’m publishing the highlights of those interviews monthly in 2019.
Shelby Stanger always knew she’d be a journalist—and she finally found the perfect medium in 2016, with her podcast, Wild Ideas Worth Living. She’s a longtime surfer, native southern Californian, and had her first national newspaper clip when she was 15, and has worked with almost every type of writing since then—magazines, marketing, public relations, radio, online, and finally, podcasting, where she’s able to publish full conversations with explorers, scientists, authors, athletes, and entrepreneurs who have taken risks, challenged themselves to think differently, and found success in unconventional ways.
Some of Shelby’s podcast guests over the past few years: Jimmy Chin and Chai Vasarhelyi, Alex Honnold, Rebecca Rusch, Scott Jurek, Beth Rodden, Cheryl Strayed, and others. She’ll put out her 100th episode this spring, a milestone that’s a testament to taking a risk, following her gut, and figuring out how to build a business. The ethos of Wild Ideas draws from some of the tough decisions Shelby’s made in life and her career: quitting a dream job to start a business, chasing an assignment or a hunch across the globe, and paddling out into the occasional overhead or double-overhead wave. We sat down in July 2018 and covered some of that in our conversation.
ON HER JOB TITLE When people ask me what I do for a living, I say I have a podcast about adventure and getting out of your comfort zone. It’s the best job I have ever had. Some people still don’t know what a podcast is, though. Often the easiest thing to do is have them subscribe right there
ON GROWING UP SURFING I grew up in San Diego in a small beach town called Cardiff-by-the-Sea in North County, San Diego that’s evolved from flower fields and farms to a pretty chic beach town with really good coffee shops. We moved to Birdrock, another really nice small beach town in La Jolla when I was 13. My mom got a deal in the nineties on a house near the beach, and I grew up by some of the best surf breaks around San Diego. I’ve been pretty blessed to grow up near the water.
I started surfing when I was 12. My father was a dentist from Brooklyn, and my mom was a college professor, from Pittsburgh. Neither surfed or knew anything about the sport, but I would see male classmates surfing after school and it looked fun. I didn’t know any girls who surfed then. I played soccer in a really competitive league, and my parents were very supportive of my soccer career. I remember as a kid begging my dad to get me a surfboard, and he just wouldn’t, but he’d take me boogie boarding. He passed away when I was 11 of a sudden heart attack. It was really hard. A few months later for my 12th birthday, my older sister bought me a surfboard. It was bright green with a big Body Glove sticker on the front. I loved it and slept with it in my bed the first night. I didn’t realize until I was older the board had been owned by a pro, then buckled (or broken in half and sealed back together). I learned to surf on that board even though it was too small, totally beaten up, and hard to stand up on. I still have it on my rack and can barely surf the thing, but I still love it. Surfing is the best thing that happened to me at the time, especially after losing my dad so young. Being in nature, especially in the grand Pacific Ocean, I was able to answer a lot of questions that I couldn’t answer on land.  I was a very energetic kid, and still am, so it was also a great place to release all my energy.
Surfing will wear you out and it’ll humble you. You’ll never master it. You’re always learning, which is a beautiful thing. It was difficult to learn on that short board. Eventually, I used a big, yellow 8-foot longboard at camp. My mom was a teacher at San Diego State University, and through SDSU, there was a water sports camp for kids called The Mission Bay Aquatics Center that she sent me to, and got a big discount at. It’s a great facility on Mission Bay in San Diego and directly across from Mission Beach. I would always take surfing, but you could also take sailing, water skiing, or kayaking. Every morning for surfing, I’d walk across the street and surf for two to three hours. Then, in the afternoon, we would do all the other activities and often sailed to SeaWorld or to lunch.
I had all of these great male instructors that were gorgeous. I was 12 years old, so excited to have these cute college guys teaching me to surf, but then one week, I had a female instructor. She spoke fluent French and Spanish, she taught SAT classes, she knew how to have a good time, made funny jokes about the boys who hit on her, and was a competitive surfer and swimmer. Her name was Izzy Tihanyi, and I just fell in love with her. My mom was a single mom at the time, and she needed someone to drive me places and babysit me when she went out of town. Izzy became our babysitter. She would have amazing parties at our house and take me surfing all over San Diego. She also made awesome jokes that were sometimes inappropriate. A few years later, she started an all-women’s surf school called Surf Diva, that’s become world-famous.
My mom remarried an incredible guy who was a coach and college athletic director a few years later. We had a happy ending, to be honest. My mom rented the studio we had off the back of our house to Izzy, who started Surf Diva there. I learned all about the surf industry as a kid, and Izzy became like an older sister and now my best friend to this day. We talk every day, and later she encouraged me to teach surfing in Costa Rica where I met my fiancé.
ON GETTING HER START AS A WRITER When I was a little kid, my teachers and adults often told me I’d become a journalist. I loved writing stories, pretending I was a TV host, and I loved writing marketing ads and commercials for brands I used. When I was 15, an English teacher at my public high school said, “Hey, there’s an essay contest in the San Diego Tribune, and if you guys enter it, you’ll get extra credit. If you win, you get $100 and an automatic A for the year.” I found out later the winner’s teacher also got a $100 gift card to Nordstrom, which was a big deal at that time in the ’90s. I entered the contest with a feature story about a meaningful experience I had in a leadership program I was involved in called the Aaron Price Fellows Program, started by the folks who started Price Club which sold to Costco. The story was about a diversity program we did that made an impact on me in 1995, and it won.
I got an automatic A, $100 bucks, which is about how much you make for an article today. Ha! And my teacher got to go to Nordstrom’s. It was great. It gave me a lot of confidence that I could get paid to be a writer. The next year, I took a job as a journalist for this youth magazine out of Washington D.C. It was by, for, and about teens. I wrote a story about a family member’s battle with alcoholism, and then I interviewed one of my mom’s students. My mom taught human behavior and social work at SDSU, and one of her students was date raped, and wanted to talk about it, which was a huge deal. It wasn’t talked about, especially back then. I wrote those two stories at age 16, and people wrote in saying they thought they were powerful, and that my stories made an impact on them. I learned really young how far words could travel. But then I decided I wanted to write about surfing and action sports, because it was just the language I understood the most, and it was a way to get in the water as much as possible. I am also really sensitive and it was hard to cover such deep topics.
I went to journalism school at Emory University in Atlanta, Georgia. My first journalism class assignment was to spend the night at a homeless shelter and write about it. A subsequent assignment was to interview a member of the Mafia in class. The professor or that course wrote for Esquire. He later got fired from Emory, but he advised me to get a summer internship at a local newspaper. That was great advice.
The summer after my freshman year of college, I taught surf lessons at Surf Diva in La Jolla. I also walked into my community newspaper in San Diego and got an internship, and they paid me for every story I wrote. I did everything they asked, and was so excited to see my name in print. By the second week there, I told them I wanted to write about surfing and adventure sports. I pitched a few stories, made it happen, and they ended up giving me my own adventure/surfing column every week called “Breaking News,” with a picture of a wave over my face. I interviewed famous surfers and adventurers for five newspapers all over San Diego county, and basically did the same thing I’m doing now when I was 19.
The next summer, I traveled to and interned for a newspaper in Cape Town, South Africa. The current topics of the news at the time were racism, drugs, crime, and AIDS, topics that would really test me emotionally if I took them on. I decided to write about sports, and I ended up covering all of these topics through the lens of sports.
ON HER FIRST JOB For my first “real” job out of college, I was the journalist for the Vans Warped Tour.
I graduated early, and I was up for jobs at the Associated Press, at MTV, and the Eco-challenge, which was the precursor to the Survivor show. I met someone at Vans earlier that year when working for a newspaper in Atlanta and covered a Vans Skatepark opening. We stayed in touch, and when I graduated I asked if they had any jobs open. They didn’t have anything, but the next day, he called back. “Actually, there’s this guy who was supposed to be the journalist for the Vans Warped Tour, but we think he just wants to be a roadie and he does too many drugs, sooo…”
The VP hiring for the job was leaving that afternoon to Canada, so I got in my car, drove two hours north, and talked my way into that job. No girl had ever been hired for that position, but I had just spent 6 weeks camping through Fiji, Australia and New Zealand so told them I could handle life on a tour bus.  That was it. I was on the Warped Tour. I had a little digital Cannon Elph camera, and I took 100s of pictures a day, and I wrote two daily stories including profile pieces on all the bands, nonprofits, and roadies. It was two-months, and a hundred or more bands a day played at every stop.
There was no Wi-Fi then, so the hardest part was sending the stories because back then I had to find a phone line to do so. Most Vans Warped Tours are held in parking lots or fairgrounds. Often, the phone lines were being used by the tour managers and agents, who to 21-year-old me, were very intimidating. I often had to hitchhike with the most non-ax murder-looking-like kid to the nearest Kinko’s or to their house to send in the stories. Each photo took two minutes to send. I traded a lot of free Vans shoes to use phone lines, and Vans was very generous to me. I had to be resourceful. Also, all sorts of chaos happens on a traveling punk rock series so I learned to adapt quickly. It was a really good experience. It taught me a lot about how to get the story and do good work under deadline every day.
The biggest interviews I did were about people like musician Greg Graffin of Bad Religion. Instead of a traditional story about his music career, we went to a book store in Montreal and did a story called “A Summer Reading List by Greg Graffin,” because he was a professor, I think at Cornell at the time. A lot of the punk rock guys are really smart. I wrote about Greg, the guys from NOFX, The Mighty Mighty Bosstones, and went surfing with a band called No Use for a Name every time we stopped near a beach. I tried to do less obvious stories since I got to see these guys every day.
I had some really good experiences when I was younger, and I think having a first job like that out of college made me think all jobs should be that exciting. I ended up going in house at Vans from about 2004 to 2009 in different capacities, first running women’s marketing. I’m not very coordinated in terms of style, and styling photo shoots wasn’t my strongest trait. I ended up getting to do international sales and marketing for Australia, New Zealand, all of Latin America, Asia and Canada two years after running women’s marketing. I freelanced a bit for different sports magazines on the side, but I quit in 2009, because I wanted to tell stories full-time again.
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ON DECIDING TO QUIT HER VANS JOB People said I was absolutely crazy for quitting my job at Vans. I also thought that maybe I was a spoiled millennial, even though I am almost too old to be a millennial.  Everybody thought I was a trust fund kid ‘cause I grew up in La Jolla. I asked my mother, and she’s like, “Yeah, no. Unfortunately, you’re not a trust fund kid.” But I grew up with a lot of trust fund kids. I thought maybe, somewhere tucked away I had one. But I don’t. At the time my dad died, we were well-off, because he was a dentist, but he didn’t know he was going to die so young at age 47, so there was no life insurance, business insurance, nothing. People sued my mom when he died for dental work that he didn’t finish. It was crazy. But my mom is a total survivor, and just went back to work and kicked butt and made it happen. Today she is one of the leading interventionists in the country, speaks all over the world, writes books, and has positively impacted countless lives.
At 28, I had this dream job at Vans. I was helping run international sales and marketing for everywhere except the USA, Europe and Africa with one other guy. It was a great job. I was making good money, and I really loved the people there. The vans crew was like family. I felt spoiled, ungrateful for my job, and I went into a deep depression. It took me about a year and a half to quit, but I started freelancing on the side. I sold a small story to Outside Magazine. Once I had that, I figured, OK, Outside’s a big enough name that once I’ve sold a story to them, I can probably sell stories to other magazines. I know now from my experience they are one of the hardest magazines to pitch. I took a freelance writing class on “how to pitch magazines.” You have to know how to pitch to do this work, and that was a game-changer for me.
ON THE WAVE THAT CHANGED HER LIFE Before I quit my job, I’d been freelancing at night and after work, and primed myself to be in a position to quit. I saved up money from Vans, and I had unused vacation time. The day I went into my boss’s office to quit, a PR contact called me. She said, “Hey, Shelby, there’s this opportunity; A guy backed out to go on a boat trip to the Mentawai Islands, (this beautiful island chain off of Indonesia) to go surf these giant waves with a group of watermen.”
I told her, “I can’t surf those waves though,” and she said, “You don’t have to surf, you just have to write about these guys. Ideally they want you to be a guy.” Because if you’re on a boat and if it’s just dudes and you’re the one girl, it could be a little awkward. But I convinced them, because I had done the Warped Tour on a tour bus with mostly men, I could handle it. They said yes.
It was a trip where the guys were the first to paddleboard some of these big waves in Indonesia. I just thought I would stay on the boat and say, “I’m a journalist; I’m just here to write about you, not surf.” I didn’t think I’d actually have to surf the waves. But after being on a boat for so many days, you just want to get in the water and surf. I kind of had no choice but to drop into these waves.
It became a good metaphor for life; You eventually have to get off the boat and go. Or you just get seasick, sunburnt, and salty.
I didn’t surf the biggest of the big waves, but I definitely surfed a wave that was double overhead and took some big ones on the head. I was with this guy, Brian Keaulana, who’s one of the best lifeguards in the world and he runs water safety for most major movies filmed in Hawaii. He gave me all this sage wisdom while I was there. I’d ask him these dumb questions, like, “Brian, what do I do when I get scared and I’m held underwater?”
And he says, “Sing a song.”
So I picked “That’ll Be the Day” by Buddy Holly, you know, “That’ll be the day when I die.” That’s a terrible song when you’re underwater. I told Brian that, and he says, “Pick a different song.”
So I picked, “You Are My Sunshine.” So, I’d get held underwater and I’d sing “You are my sunshine, my only sunshine …” And then eventually I’d come up.
I would paddle for waves, and I had way too small of a surfboard. Somebody on the boat gave me their board to borrow. Which was nice—you want a bigger board for bigger waves to paddle into them. I had mostly surfed waves in San Diego my whole life, and now I was in Indonesia, at this reef break. If you fall at La Jolla Shores you have nice stuff under you—sand. In Indonesia, if you fall, it’s coral reef.
So I paddle for these waves and I just kept falling, or I wouldn’t make them. I asked Brian what I should do. And he says, “You can start saying ‘make it, make it, make it.’” I had just quit my job, I’m the only girl on this boat trip, and I have a lot to prove to myself. At one point, everybody else is on the boat eating lunch except for Brian and I, and all of a sudden, a triangle of water comes up.
Usually when waves come up from the sea, they come up like a rainbow, they’re arced and gently slope to the sides like a rounded A frame. At this one break, called Mutz, which translates to “pussy,” (this is no pussy wave, and it’s a totally sexist name for a wave). This wave comes up like a triangle and juts out, and it’s basically hollow inside and I’ve never been barreled in my life.
This triangle of water is coming toward us and he says, “You gonna go?” And when this Hawaiian god-like looking man looks at you and says “are you going to go?” you go. So, I’m paddling and start saying, “Make it, make it, make it. Make it, make it, make it. Paddle, paddle, paddle. You are my sunshine, make it, make it, make it.” The wave goes, I get to my feet, I stand up, and for like a nanosecond crystal clear water goes over my head, I’m covered up, maybe not fully barreled, but smiling ear to ear. I have the worst style. My butt is sticking out, but I have the world’s biggest smile.
I come out the other side and I’m changed. I just wanted somebody to see it. Just then I see a photographer who I thought was eating lunch, sitting in the channel, and he got it all on film. I ended up sending that picture to everybody back home and at Vans from the boat, which cost like $80 per email to send via Satellite Phone. I think my bill came to $500, which is what I’d make for a story about the trip. The boat captain was so excited for me, at the end of the trip he waived the bill.
A few years later, I would interview a famous older surfer named Mickey Munoz. He said, “You know, Shelby, one time I got barreled in Indonesia and I came out 15 years younger on the other side.” And I believe that. I know it sounds hippy, but I think if you have an experience like that in nature, you come out changed. For me, I wasn’t younger but I went from depressed, scared, self-doubting Shelby to this confident girl who’s like I can do anything. So from 2009 to 2016, I carried that and then I started the podcast because I knew I needed to evolve.
ON STARTING HER OWN PODCAST I’d written for lots of different publications, but podcasting was just so appealing. I had sold a story in 2015 to a popular magazine, and the conversation was so great, but it was edited in the magazine and the whole conversation wasn’t captured well in print.
It felt really good interviewing these people for stories, these adventure outliers. One day in 2009, I was seeing my parents in San Diego for the weekend and I had to interview someone over the phone for a story I was working on for Outside about the fittest athletes who weren’t sponsored, but did their extreme feats for the love of it. My stepdad overheard me taking a call, and he said, “You just look so alive talking to this guy.” That’s exactly what I love doing, ever since I was a little kid. I love interviewing people with awesome stories of having taken the road less traveled and going for it.
I decided on podcasting in 2016. I like that podcasts are whole conversations, in context, the most old-school form of journalism, and it’s a business too. You have to have business sense to run a podcast that makes money. I could do both. In 2015, I took a business accelerator course through an all-women’s co-working space called Hera Lab in San Diego—the woman who taught the class also teaches entrepreneurship at UCSD. It was 12 weeks, every Monday. The first Monday was: write your business plan.
The course was an actual hands-on, just do it, approach to start a business and we didn’t really talk about theory because we just got busy on our business. We started with the finances, which is a big reality check and a must-do if you want to start a business because starting a business often costs money. For a podcast, you also need to know who your audience is, but also who your buyer is. We wrote profiles of who our audience was, and I wrote profiles on who my potential sponsors were and the people making those decisions. That was impactful. I actually got my first sponsor from the exact avatar I created of who I thought was behind the dream company I wanted to work with.
I had an idea of who my listener was. My listeners were my friends. They liked their jobs, but they kind of wanted to do something else. They either wanted to go on a grand surf trip or a big hiking trip, write a book or start a business. They just wanted something a little bit more extra in their life, and they knew what they wanted to do it, but they needed some inspiration and courage to go for it. I thought most of the listeners would be women since I am, but turns out it’s a pretty even split between men and women and I have some die-hard male fans. I think that’s cool because I just wanted to showcase great people – men and women, going for it.
ON MAKING IT AS A FREELANCER Back in college, I had taken a magazine journalism class, and the professor said, “You’re never going to make it as a freelance writer. That doesn’t exist.” So I dropped his class, and I was really mad. I just found this guy to be so un-encouraging.
I think from 2009 to 2015, I really wanted to prove that one professor wrong. On the side of magazine writing, I did some other things—I did copywriting and PR for Nike and Prana. I went in-house for a year and did marketing for Body Glove. I learned a lot in that time. I also was a business reporter, which is the job that impacted me the most. I reported on the business of the outdoor and action sports world for a site called Shop-Eat-Surf. I worked for this awesome woman who had been a business reporter for the Orange County Register, and she started this website to report on the business of surf brands. My job was to interview CEOs of companies. I learned a lot about business, and wanted to start my own. But the only thing I know is media. And I didn’t want to put another product we didn’t need into the world. I wanted to create something that helped people.
ON GIVING BACK I teach surf lessons once a year during an annual veteran’s surf clinic. Many of the veterans were wounded and/or have PTSD and they come for a week. I take the week off in September, and I’ve taught a blind vet to surf, a bunch of amputees and other amazing men and women who have served our country. It’s so powerful and so emotional that week. That’s usually the best thing I do all year.
I get so much out of it. I mean, they get a lot out of it. Surfing’s just such a good metaphor for life. There’s so many unknowns, and no wave is the same, so you have to let go of control and just learn the feeling of catching a wave. There’s really nothing like it. To watch someone without arms and legs catch a wave, and see the smile on their face, it’s pretty incredible.
ON DOING SOMETHING DIFFERENT If I were to do anything else, I’d probably like to work with teens. I’m still like a big camp counselor. And, I just like teens—they’re sort of at the maturity level where I have stayed, at least in terms of their sense of humor and zest for play. I thought for sure by almost 40, I would be different and I wouldn’t still skateboard—I thought by 21 I wouldn’t skateboard. I remember seeing a 21-year-old skateboarding when I was 15 being like, “That is so weird—she is 21 and she’s still skateboarding.” And now I’m 38, and still skateboarding.
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olivereliott · 6 years ago
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How Catching The Wave Of Her Life Got Shelby Stanger Into Podcasting
[photo by Jianca Lazarus]
NOTE: In 2018, I started recording interviews with creatives (writers, filmmakers, podcasters, photographers, editors, etc.) in the adventure world. I’m publishing the highlights of those interviews monthly in 2019.
Shelby Stanger always knew she’d be a journalist—and she finally found the perfect medium in 2016, with her podcast, Wild Ideas Worth Living. She’s a longtime surfer, native southern Californian, and had her first national newspaper clip when she was 15, and has worked with almost every type of writing since then—magazines, marketing, public relations, radio, online, and finally, podcasting, where she’s able to publish full conversations with explorers, scientists, authors, athletes, and entrepreneurs who have taken risks, challenged themselves to think differently, and found success in unconventional ways.
Some of Shelby’s podcast guests over the past few years: Jimmy Chin and Chai Vasarhelyi, Alex Honnold, Rebecca Rusch, Scott Jurek, Beth Rodden, Cheryl Strayed, and others. She’ll put out her 100th episode this spring, a milestone that’s a testament to taking a risk, following her gut, and figuring out how to build a business. The ethos of Wild Ideas draws from some of the tough decisions Shelby’s made in life and her career: quitting a dream job to start a business, chasing an assignment or a hunch across the globe, and paddling out into the occasional overhead or double-overhead wave. We sat down in July 2018 and covered some of that in our conversation.
ON HER JOB TITLE When people ask me what I do for a living, I say I have a podcast about adventure and getting out of your comfort zone. It’s the best job I have ever had. Some people still don’t know what a podcast is, though. Often the easiest thing to do is have them subscribe right there
ON GROWING UP SURFING I grew up in San Diego in a small beach town called Cardiff-by-the-Sea in North County, San Diego that’s evolved from flower fields and farms to a pretty chic beach town with really good coffee shops. We moved to Birdrock, another really nice small beach town in La Jolla when I was 13. My mom got a deal in the nineties on a house near the beach, and I grew up by some of the best surf breaks around San Diego. I’ve been pretty blessed to grow up near the water.
I started surfing when I was 12. My father was a dentist from Brooklyn, and my mom was a college professor, from Pittsburgh. Neither surfed or knew anything about the sport, but I would see male classmates surfing after school and it looked fun. I didn’t know any girls who surfed then. I played soccer in a really competitive league, and my parents were very supportive of my soccer career. I remember as a kid begging my dad to get me a surfboard, and he just wouldn’t, but he’d take me boogie boarding. He passed away when I was 11 of a sudden heart attack. It was really hard. A few months later for my 12th birthday, my older sister bought me a surfboard. It was bright green with a big Body Glove sticker on the front. I loved it and slept with it in my bed the first night. I didn’t realize until I was older the board had been owned by a pro, then buckled (or broken in half and sealed back together). I learned to surf on that board even though it was too small, totally beaten up, and hard to stand up on. I still have it on my rack and can barely surf the thing, but I still love it. Surfing is the best thing that happened to me at the time, especially after losing my dad so young. Being in nature, especially in the grand Pacific Ocean, I was able to answer a lot of questions that I couldn’t answer on land.  I was a very energetic kid, and still am, so it was also a great place to release all my energy.
Surfing will wear you out and it’ll humble you. You’ll never master it. You’re always learning, which is a beautiful thing. It was difficult to learn on that short board. Eventually, I used a big, yellow 8-foot longboard at camp. My mom was a teacher at San Diego State University, and through SDSU, there was a water sports camp for kids called The Mission Bay Aquatics Center that she sent me to, and got a big discount at. It’s a great facility on Mission Bay in San Diego and directly across from Mission Beach. I would always take surfing, but you could also take sailing, water skiing, or kayaking. Every morning for surfing, I’d walk across the street and surf for two to three hours. Then, in the afternoon, we would do all the other activities and often sailed to SeaWorld or to lunch.
I had all of these great male instructors that were gorgeous. I was 12 years old, so excited to have these cute college guys teaching me to surf, but then one week, I had a female instructor. She spoke fluent French and Spanish, she taught SAT classes, she knew how to have a good time, made funny jokes about the boys who hit on her, and was a competitive surfer and swimmer. Her name was Izzy Tihanyi, and I just fell in love with her. My mom was a single mom at the time, and she needed someone to drive me places and babysit me when she went out of town. Izzy became our babysitter. She would have amazing parties at our house and take me surfing all over San Diego. She also made awesome jokes that were sometimes inappropriate. A few years later, she started an all-women’s surf school called Surf Diva, that’s become world-famous.
My mom remarried an incredible guy who was a coach and college athletic director a few years later. We had a happy ending, to be honest. My mom rented the studio we had off the back of our house to Izzy, who started Surf Diva there. I learned all about the surf industry as a kid, and Izzy became like an older sister and now my best friend to this day. We talk every day, and later she encouraged me to teach surfing in Costa Rica where I met my fiancé.
ON GETTING HER START AS A WRITER When I was a little kid, my teachers and adults often told me I’d become a journalist. I loved writing stories, pretending I was a TV host, and I loved writing marketing ads and commercials for brands I used. When I was 15, an English teacher at my public high school said, “Hey, there’s an essay contest in the San Diego Tribune, and if you guys enter it, you’ll get extra credit. If you win, you get $100 and an automatic A for the year.” I found out later the winner’s teacher also got a $100 gift card to Nordstrom, which was a big deal at that time in the ’90s. I entered the contest with a feature story about a meaningful experience I had in a leadership program I was involved in called the Aaron Price Fellows Program, started by the folks who started Price Club which sold to Costco. The story was about a diversity program we did that made an impact on me in 1995, and it won.
I got an automatic A, $100 bucks, which is about how much you make for an article today. Ha! And my teacher got to go to Nordstrom’s. It was great. It gave me a lot of confidence that I could get paid to be a writer. The next year, I took a job as a journalist for this youth magazine out of Washington D.C. It was by, for, and about teens. I wrote a story about a family member’s battle with alcoholism, and then I interviewed one of my mom’s students. My mom taught human behavior and social work at SDSU, and one of her students was date raped, and wanted to talk about it, which was a huge deal. It wasn’t talked about, especially back then. I wrote those two stories at age 16, and people wrote in saying they thought they were powerful, and that my stories made an impact on them. I learned really young how far words could travel. But then I decided I wanted to write about surfing and action sports, because it was just the language I understood the most, and it was a way to get in the water as much as possible. I am also really sensitive and it was hard to cover such deep topics.
I went to journalism school at Emory University in Atlanta, Georgia. My first journalism class assignment was to spend the night at a homeless shelter and write about it. A subsequent assignment was to interview a member of the Mafia in class. The professor or that course wrote for Esquire. He later got fired from Emory, but he advised me to get a summer internship at a local newspaper. That was great advice.
The summer after my freshman year of college, I taught surf lessons at Surf Diva in La Jolla. I also walked into my community newspaper in San Diego and got an internship, and they paid me for every story I wrote. I did everything they asked, and was so excited to see my name in print. By the second week there, I told them I wanted to write about surfing and adventure sports. I pitched a few stories, made it happen, and they ended up giving me my own adventure/surfing column every week called “Breaking News,” with a picture of a wave over my face. I interviewed famous surfers and adventurers for five newspapers all over San Diego county, and basically did the same thing I’m doing now when I was 19.
The next summer, I traveled to and interned for a newspaper in Cape Town, South Africa. The current topics of the news at the time were racism, drugs, crime, and AIDS, topics that would really test me emotionally if I took them on. I decided to write about sports, and I ended up covering all of these topics through the lens of sports.
ON HER FIRST JOB For my first “real” job out of college, I was the journalist for the Vans Warped Tour.
I graduated early, and I was up for jobs at the Associated Press, at MTV, and the Eco-challenge, which was the precursor to the Survivor show. I met someone at Vans earlier that year when working for a newspaper in Atlanta and covered a Vans Skatepark opening. We stayed in touch, and when I graduated I asked if they had any jobs open. They didn’t have anything, but the next day, he called back. “Actually, there’s this guy who was supposed to be the journalist for the Vans Warped Tour, but we think he just wants to be a roadie and he does too many drugs, sooo…”
The VP hiring for the job was leaving that afternoon to Canada, so I got in my car, drove two hours north, and talked my way into that job. No girl had ever been hired for that position, but I had just spent 6 weeks camping through Fiji, Australia and New Zealand so told them I could handle life on a tour bus.  That was it. I was on the Warped Tour. I had a little digital Cannon Elph camera, and I took 100s of pictures a day, and I wrote two daily stories including profile pieces on all the bands, nonprofits, and roadies. It was two-months, and a hundred or more bands a day played at every stop.
There was no Wi-Fi then, so the hardest part was sending the stories because back then I had to find a phone line to do so. Most Vans Warped Tours are held in parking lots or fairgrounds. Often, the phone lines were being used by the tour managers and agents, who to 21-year-old me, were very intimidating. I often had to hitchhike with the most non-ax murder-looking-like kid to the nearest Kinko’s or to their house to send in the stories. Each photo took two minutes to send. I traded a lot of free Vans shoes to use phone lines, and Vans was very generous to me. I had to be resourceful. Also, all sorts of chaos happens on a traveling punk rock series so I learned to adapt quickly. It was a really good experience. It taught me a lot about how to get the story and do good work under deadline every day.
The biggest interviews I did were about people like musician Greg Graffin of Bad Religion. Instead of a traditional story about his music career, we went to a book store in Montreal and did a story called “A Summer Reading List by Greg Graffin,” because he was a professor, I think at Cornell at the time. A lot of the punk rock guys are really smart. I wrote about Greg, the guys from NOFX, The Mighty Mighty Bosstones, and went surfing with a band called No Use for a Name every time we stopped near a beach. I tried to do less obvious stories since I got to see these guys every day.
I had some really good experiences when I was younger, and I think having a first job like that out of college made me think all jobs should be that exciting. I ended up going in house at Vans from about 2004 to 2009 in different capacities, first running women’s marketing. I’m not very coordinated in terms of style, and styling photo shoots wasn’t my strongest trait. I ended up getting to do international sales and marketing for Australia, New Zealand, all of Latin America, Asia and Canada two years after running women’s marketing. I freelanced a bit for different sports magazines on the side, but I quit in 2009, because I wanted to tell stories full-time again.
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ON DECIDING TO QUIT HER VANS JOB People said I was absolutely crazy for quitting my job at Vans. I also thought that maybe I was a spoiled millennial, even though I am almost too old to be a millennial.  Everybody thought I was a trust fund kid ‘cause I grew up in La Jolla. I asked my mother, and she’s like, “Yeah, no. Unfortunately, you’re not a trust fund kid.” But I grew up with a lot of trust fund kids. I thought maybe, somewhere tucked away I had one. But I don’t. At the time my dad died, we were well-off, because he was a dentist, but he didn’t know he was going to die so young at age 47, so there was no life insurance, business insurance, nothing. People sued my mom when he died for dental work that he didn’t finish. It was crazy. But my mom is a total survivor, and just went back to work and kicked butt and made it happen. Today she is one of the leading interventionists in the country, speaks all over the world, writes books, and has positively impacted countless lives.
At 28, I had this dream job at Vans. I was helping run international sales and marketing for everywhere except the USA, Europe and Africa with one other guy. It was a great job. I was making good money, and I really loved the people there. The vans crew was like family. I felt spoiled, ungrateful for my job, and I went into a deep depression. It took me about a year and a half to quit, but I started freelancing on the side. I sold a small story to Outside Magazine. Once I had that, I figured, OK, Outside’s a big enough name that once I’ve sold a story to them, I can probably sell stories to other magazines. I know now from my experience they are one of the hardest magazines to pitch. I took a freelance writing class on “how to pitch magazines.” You have to know how to pitch to do this work, and that was a game-changer for me.
ON THE WAVE THAT CHANGED HER LIFE Before I quit my job, I’d been freelancing at night and after work, and primed myself to be in a position to quit. I saved up money from Vans, and I had unused vacation time. The day I went into my boss’s office to quit, a PR contact called me. She said, “Hey, Shelby, there’s this opportunity; A guy backed out to go on a boat trip to the Mentawai Islands, (this beautiful island chain off of Indonesia) to go surf these giant waves with a group of watermen.”
I told her, “I can’t surf those waves though,” and she said, “You don’t have to surf, you just have to write about these guys. Ideally they want you to be a guy.” Because if you’re on a boat and if it’s just dudes and you’re the one girl, it could be a little awkward. But I convinced them, because I had done the Warped Tour on a tour bus with mostly men, I could handle it. They said yes.
It was a trip where the guys were the first to paddleboard some of these big waves in Indonesia. I just thought I would stay on the boat and say, “I’m a journalist; I’m just here to write about you, not surf.” I didn’t think I’d actually have to surf the waves. But after being on a boat for so many days, you just want to get in the water and surf. I kind of had no choice but to drop into these waves.
It became a good metaphor for life; You eventually have to get off the boat and go. Or you just get seasick, sunburnt, and salty.
I didn’t surf the biggest of the big waves, but I definitely surfed a wave that was double overhead and took some big ones on the head. I was with this guy, Brian Keaulana, who’s one of the best lifeguards in the world and he runs water safety for most major movies filmed in Hawaii. He gave me all this sage wisdom while I was there. I’d ask him these dumb questions, like, “Brian, what do I do when I get scared and I’m held underwater?”
And he says, “Sing a song.”
So I picked “That’ll Be the Day” by Buddy Holly, you know, “That’ll be the day when I die.” That’s a terrible song when you’re underwater. I told Brian that, and he says, “Pick a different song.”
So I picked, “You Are My Sunshine.” So, I’d get held underwater and I’d sing “You are my sunshine, my only sunshine …” And then eventually I’d come up.
I would paddle for waves, and I had way too small of a surfboard. Somebody on the boat gave me their board to borrow. Which was nice—you want a bigger board for bigger waves to paddle into them. I had mostly surfed waves in San Diego my whole life, and now I was in Indonesia, at this reef break. If you fall at La Jolla Shores you have nice stuff under you—sand. In Indonesia, if you fall, it’s coral reef.
So I paddle for these waves and I just kept falling, or I wouldn’t make them. I asked Brian what I should do. And he says, “You can start saying ‘make it, make it, make it.’” I had just quit my job, I’m the only girl on this boat trip, and I have a lot to prove to myself. At one point, everybody else is on the boat eating lunch except for Brian and I, and all of a sudden, a triangle of water comes up.
Usually when waves come up from the sea, they come up like a rainbow, they’re arced and gently slope to the sides like a rounded A frame. At this one break, called Mutz, which translates to “pussy,” (this is no pussy wave, and it’s a totally sexist name for a wave). This wave comes up like a triangle and juts out, and it’s basically hollow inside and I’ve never been barreled in my life.
This triangle of water is coming toward us and he says, “You gonna go?” And when this Hawaiian god-like looking man looks at you and says “are you going to go?” you go. So, I’m paddling and start saying, “Make it, make it, make it. Make it, make it, make it. Paddle, paddle, paddle. You are my sunshine, make it, make it, make it.” The wave goes, I get to my feet, I stand up, and for like a nanosecond crystal clear water goes over my head, I’m covered up, maybe not fully barreled, but smiling ear to ear. I have the worst style. My butt is sticking out, but I have the world’s biggest smile.
I come out the other side and I’m changed. I just wanted somebody to see it. Just then I see a photographer who I thought was eating lunch, sitting in the channel, and he got it all on film. I ended up sending that picture to everybody back home and at Vans from the boat, which cost like $80 per email to send via Satellite Phone. I think my bill came to $500, which is what I’d make for a story about the trip. The boat captain was so excited for me, at the end of the trip he waived the bill.
A few years later, I would interview a famous older surfer named Mickey Munoz. He said, “You know, Shelby, one time I got barreled in Indonesia and I came out 15 years younger on the other side.” And I believe that. I know it sounds hippy, but I think if you have an experience like that in nature, you come out changed. For me, I wasn’t younger but I went from depressed, scared, self-doubting Shelby to this confident girl who’s like I can do anything. So from 2009 to 2016, I carried that and then I started the podcast because I knew I needed to evolve.
ON STARTING HER OWN PODCAST I’d written for lots of different publications, but podcasting was just so appealing. I had sold a story in 2015 to a popular magazine, and the conversation was so great, but it was edited in the magazine and the whole conversation wasn’t captured well in print.
It felt really good interviewing these people for stories, these adventure outliers. One day in 2009, I was seeing my parents in San Diego for the weekend and I had to interview someone over the phone for a story I was working on for Outside about the fittest athletes who weren’t sponsored, but did their extreme feats for the love of it. My stepdad overheard me taking a call, and he said, “You just look so alive talking to this guy.” That’s exactly what I love doing, ever since I was a little kid. I love interviewing people with awesome stories of having taken the road less traveled and going for it.
I decided on podcasting in 2016. I like that podcasts are whole conversations, in context, the most old-school form of journalism, and it’s a business too. You have to have business sense to run a podcast that makes money. I could do both. In 2015, I took a business accelerator course through an all-women’s co-working space called Hera Lab in San Diego—the woman who taught the class also teaches entrepreneurship at UCSD. It was 12 weeks, every Monday. The first Monday was: write your business plan.
The course was an actual hands-on, just do it, approach to start a business and we didn’t really talk about theory because we just got busy on our business. We started with the finances, which is a big reality check and a must-do if you want to start a business because starting a business often costs money. For a podcast, you also need to know who your audience is, but also who your buyer is. We wrote profiles of who our audience was, and I wrote profiles on who my potential sponsors were and the people making those decisions. That was impactful. I actually got my first sponsor from the exact avatar I created of who I thought was behind the dream company I wanted to work with.
I had an idea of who my listener was. My listeners were my friends. They liked their jobs, but they kind of wanted to do something else. They either wanted to go on a grand surf trip or a big hiking trip, write a book or start a business. They just wanted something a little bit more extra in their life, and they knew what they wanted to do it, but they needed some inspiration and courage to go for it. I thought most of the listeners would be women since I am, but turns out it’s a pretty even split between men and women and I have some die-hard male fans. I think that’s cool because I just wanted to showcase great people – men and women, going for it.
ON MAKING IT AS A FREELANCER Back in college, I had taken a magazine journalism class, and the professor said, “You’re never going to make it as a freelance writer. That doesn’t exist.” So I dropped his class, and I was really mad. I just found this guy to be so un-encouraging.
I think from 2009 to 2015, I really wanted to prove that one professor wrong. On the side of magazine writing, I did some other things—I did copywriting and PR for Nike and Prana. I went in-house for a year and did marketing for Body Glove. I learned a lot in that time. I also was a business reporter, which is the job that impacted me the most. I reported on the business of the outdoor and action sports world for a site called Shop-Eat-Surf. I worked for this awesome woman who had been a business reporter for the Orange County Register, and she started this website to report on the business of surf brands. My job was to interview CEOs of companies. I learned a lot about business, and wanted to start my own. But the only thing I know is media. And I didn’t want to put another product we didn’t need into the world. I wanted to create something that helped people.
ON GIVING BACK I teach surf lessons once a year during an annual veteran’s surf clinic. Many of the veterans were wounded and/or have PTSD and they come for a week. I take the week off in September, and I’ve taught a blind vet to surf, a bunch of amputees and other amazing men and women who have served our country. It’s so powerful and so emotional that week. That’s usually the best thing I do all year.
I get so much out of it. I mean, they get a lot out of it. Surfing’s just such a good metaphor for life. There’s so many unknowns, and no wave is the same, so you have to let go of control and just learn the feeling of catching a wave. There’s really nothing like it. To watch someone without arms and legs catch a wave, and see the smile on their face, it’s pretty incredible.
ON DOING SOMETHING DIFFERENT If I were to do anything else, I’d probably like to work with teens. I’m still like a big camp counselor. And, I just like teens—they’re sort of at the maturity level where I have stayed, at least in terms of their sense of humor and zest for play. I thought for sure by almost 40, I would be different and I wouldn’t still skateboard—I thought by 21 I wouldn’t skateboard. I remember seeing a 21-year-old skateboarding when I was 15 being like, “That is so weird—she is 21 and she’s still skateboarding.” And now I’m 38, and still skateboarding.
The post How Catching The Wave Of Her Life Got Shelby Stanger Into Podcasting appeared first on semi-rad.com.
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sjohnson24 · 6 years ago
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20 Branded Real Estate Websites of 2018
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With the right design, content, and features, your website can communicate your brand’s goals, message, and identity in seconds. And it can help you stand out from the thousands of real estate websites out there.
Here are 20 of the most well-crafted, branded real estate websites that caught our eye in 2018:
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Brandi Pratt
Brandi’s main selling point as a real estate agent is her mastery and knowledge of technology. She shows her digital prowess through her marketing strategies, communication methods, and social media platforms. Upon entering Brandi Pratt’s website, buyers and sellers can also see various pictures and videos of the Coachella Valley lifestyle.
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Greg Burns
Greg Burns’ goal is to be the go-to guide for luxury real estate in Maui. His website details his achievements, his mission, and his knowledge of the different aspects of Maui real estate. His past features in television shows and magazines also enhance his credibility as an expert in Maui real estate. To give clients a better feel for the Aloha State, Greg Burns integrates pictures and videos of its world-class waves and crystal-clear ocean waters into his stunning website.
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Sally Forster Jones
Head to Sally Forster Jones’ website and you’ll easily see why she’s one of the top real estate brokers in the Beverly Hills area. Her website is clean, elegant, and simple design invites users to browse through the stunning luxury properties in her sought-after area. Users can also look at her team’s exceptional numbers, including their total sales, transactions, and international impressions.
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Tatiana Derovanessian
Tatiana Derovanessian’s website boasts of a chic, yet relaxing vibe through its cerulean and white palette, simple layout, and striking photographs. Her website highlights the world-class service that she offers, making her the go-to resource for Los Angeles luxury real estate.
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Greg Noonan
Greg Noonan’s impressive website is one that can definitely help buyers and sellers make their La Jolla real estate dreams a reality. The website contains breathtaking aerial photos, concise neighborhood information, and informative blog posts to give users a glimpse of the quintessential La Jolla lifestyle. Greg Noonan also keeps an active social media presence, which users can immediately view at the top of the website.
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Ela Luxurious
Ela Luxurious is a well-traveled real estate agent who aims to help others on their real estate journey in South Florida. Her bold, chic, and welcoming website encourages users to connect with her and share their real estate goals.
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John Kirkpatrick
When users visit John Kirkpatrick’s website, they will immediately see that John is the perfect agent for real estate in the San Francisco Bay Area. The written content on his site provides insight on his deep understanding of the different San Francisco neighborhoods and its lifestyle. His website also shows his active involvement in San Francisco’s art community, which helps enhance his brand as an enthusiastic resident of the Golden City.
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Marina Grigoryan
Luxury living is one of the main themes of Marina Grigoryan’s website. Her sophisticated logo and informative pages show users that she is the agent to call when it comes to buying and selling luxury real estate in Florida’s Bay County. Photos of the various landmarks and spacious homes in the area further highlights Maria’s brand as an experienced luxury Realtor.
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California Life Properties
The website of California Life Properties successfully paints a picture of the much-coveted Southern California lifestyle. As a trusted name in the real estate industry, California Life Properties delivers first-class service to all their clients. To complement the active Southern California lifestyle, the team’s logo consists of silhouettes of a surfer, golfer, and snowboarder.
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Chris Ryder
Chris Ryder is on a mission to help clients find the perfect Los Angeles home. Many of the tools and features in his website such as the property search tool, the home valuation tool, and the financing section helps in pointing users in the right direction. This website also exhibits a more modern and vibrant design by using bold colors, eye-catching videos, and unique angles.
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Pinkert Loratta
Pinkert Loratta sets itself apart from other Hawaii real estate companies by selling more than just luxury Hawaii properties. Instead, they sell the ultimate Hawaiian lifestyle. This approach is evident throughout the website’s stunning high-resolution photographs, minimalist layout, and compelling messages.
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Denis Arnautovic
Home buyers and home sellers who land on Denis Arnautovic’s website can immediately see that his site is a one-stop shop for Charlotte, North Carolina real estate. Its smooth navigation system, neighborhood descriptions, and clean-cut design make this website stand out from the rest of his competitors.
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Appleton Properties
Appleton Properties is determined to provide the best possible real estate service to their clients. In their website, users will find comprehensive neighborhood pages, property management services, concierge services, monthly market reports, and many more.
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The Altman Brothers
In The Altman Brothers’ website, there’s no doubt that the stars of Bravo’s Million Dollar Listing show are the top experts in the Los Angeles luxury real estate market. Their distinctive “AB” logo can be seen all throughout their website, from their featured listings down to the site’s footer. The team also highlights their television show, awards, interviews, TV guestings, and speaking events.
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Aquamar Group
The unspoiled beauty of Central America and the Caribbean takes front and center in Aquamar Group’s bright aqua and white website. The team has established themselves as experts on international real estate markets, which is emphasized throughout their website. The firm also wanted to showcase the lifestyle in the region, not just the properties, and they’ve succeeded.
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Bill Fandel
As soon as home buyers or sellers enter Bill Fandel’s website, they know that they’ll be in good hands. Bill’s long list of incredible awards and achievements in his website’s homepage tells users that he is an established and trusted real estate agent in the Telluride Region. Users are also shown breathtaking panoramic videos of the Telluride Region and its beyond extraordinary luxury properties.
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The Britton Group
The Britton Group’s main goal is to take the luxury L.A. market to the next level. Using a clean, simple, and minimalistic design, the team’s website shows potential clients that The Britton Group goes above and beyond when helping their customers.
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Kim Spears
With its turquoise and white color palette and straightforward homepage, the Kim Spears Group’s website shows clients exactly what the company is: a boutique real estate firm that focuses on Florida’s spectacular waterfront properties. The team’s brand as a highly referred and highly recommended real estate company is shown through their impressive designations, comprehensive community pages, and glowing testimonials. Kim Spears’ expertise isn’t limited to luxury real estate. The website also provides a link to her superb interior designing services.
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The Lux Group
The Lux Group’s sophisticated website design, classic black and gold colors, and elegant typeface wonderfully complement the luxurious properties that the team represents. Their website also emphasizes their experience and expertise as the top luxury management company in Los Angeles. By setting the standard for luxury real estate, The Lux Group has proven to be the go-to source for the buying and selling of properties in Los Angeles.
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Stein New York
SteinNewYork.com does a superb job of showcasing the luxury and elegance of New York City properties through sharp, full-screen background images and a polished design. The stylish navy blue and gray color scheme blends very well with the simple, pared-down design elements, creating a very polished overall appearance. The clean lines, subdued palette and perfect use of accent colors embody everything that is New York – chic, modern and brimming with energy. Subtle animations are paired with quick and easy navigation and the uncomplicated user interface allows the design and the content to shine – neither one upstaging the other.
Take your real estate brand to the next level with the help of Agent Image. Our doors are always open! Contact our expert designers and marketing strategists today at 800.979.5799 for your free consultation.
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The post 20 Branded Real Estate Websites of 2018 appeared first on Best Real Estate Websites for Agents and Brokers.
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dinafbrownil · 5 years ago
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A Reality Check On Artificial Intelligence: Are Health Care Claims Overblown?
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Health products powered by artificial intelligence, or AI, are streaming into our lives, from virtual doctor apps to wearable sensors and drugstore chatbots.
IBM boasted that its AI could “outthink cancer.” Others say computer systems that read X-rays will make radiologists obsolete.
“There’s nothing that I’ve seen in my 30-plus years studying medicine that could be as impactful and transformative” as AI, said Dr. Eric Topol, a cardiologist and executive vice president of Scripps Research in La Jolla, Calif. AI can help doctors interpret MRIs of the heart, CT scans of the head and photographs of the back of the eye, and could potentially take over many mundane medical chores, freeing doctors to spend more time talking to patients, Topol said.
Even the Food and Drug Administration ― which has approved more than 40 AI products in the past five years ― says “the potential of digital health is nothing short of revolutionary.”
Yet many health industry experts fear AI-based products won’t be able to match the hype. Many doctors and consumer advocates fear that the tech industry, which lives by the mantra “fail fast and fix it later,” is putting patients at risk ― and that regulators aren’t doing enough to keep consumers safe.
Early experiments in AI provide a reason for caution, said Mildred Cho, a professor of pediatrics at Stanford’s Center for Biomedical Ethics.
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Systems developed in one hospital often flop when deployed in a different facility, Cho said. Software used in the care of millions of Americans has been shown to discriminate against minorities. And AI systems sometimes learn to make predictions based on factors that have less to do with disease than the brand of MRI machine used, the time a blood test is taken or whether a patient was visited by a chaplain. In one case, AI software incorrectly concluded that people with pneumonia were less likely to die if they had asthma ― an error that could have led doctors to deprive asthma patients of the extra care they need.
“It’s only a matter of time before something like this leads to a serious health problem,” said Dr. Steven Nissen, chairman of cardiology at the Cleveland Clinic.
Medical AI, which pulled in $1.6 billion in venture capital funding in the third quarter alone, is “nearly at the peak of inflated expectations,” concluded a July report from the research company Gartner. “As the reality gets tested, there will likely be a rough slide into the trough of disillusionment.”
That reality check could come in the form of disappointing results when AI products are ushered into the real world. Even Topol, the author of “Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again,” acknowledges that many AI products are little more than hot air. “It’s a mixed bag,” he said.
(Lynne Shallcross/KHN Illustration; Getty Images)
Experts such as Dr. Bob Kocher, a partner at the venture capital firm Venrock, are blunter. “Most AI products have little evidence to support them,” Kocher said. Some risks won’t become apparent until an AI system has been used by large numbers of patients. “We’re going to keep discovering a whole bunch of risks and unintended consequences of using AI on medical data,” Kocher said.
None of the AI products sold in the U.S. have been tested in randomized clinical trials, the strongest source of medical evidence, Topol said. The first and only randomized trial of an AI system ― which found that colonoscopy with computer-aided diagnosis found more small polyps than standard colonoscopy ― was published online in October.
Few tech startups publish their research in peer-reviewed journals, which allow other scientists to scrutinize their work, according to a January article in the European Journal of Clinical Investigation. Such “stealth research” ― described only in press releases or promotional events ― often overstates a company’s accomplishments.
And although software developers may boast about the accuracy of their AI devices, experts note that AI models are mostly tested on computers, not in hospitals or other medical facilities. Using unproven software “may make patients into unwitting guinea pigs,” said Dr. Ron Li, medical informatics director for AI clinical integration at Stanford Health Care.
AI systems that learn to recognize patterns in data are often described as “black boxes” because even their developers don’t know how they have reached their conclusions. Given that AI is so new ― and many of its risks unknown ― the field needs careful oversight, said Pilar Ossorio, a professor of law and bioethics at the University of Wisconsin-Madison.
Yet the majority of AI devices don’t require FDA approval.
“None of the companies that I have invested in are covered by the FDA regulations,” Kocher said.
Legislation passed by Congress in 2016 ― and championed by the tech industry ― exempts many types of medical software from federal review, including certain fitness apps, electronic health records and tools that help doctors make medical decisions.
There’s been little research on whether the 320,000 medical apps now in use actually improve health, according to a report on AI published Dec. 17 by the National Academy of Medicine.
If failing fast means a whole bunch of people will die, I don’t think we want to fail fast. Nobody is going to be happy, including investors, if people die or are severely hurt.
Oren Etzioni, chief executive officer at the Allen Institute for AI in Seattle
“Almost none of the [AI] stuff marketed to patients really works,” said Dr. Ezekiel Emanuel, professor of medical ethics and health policy in the Perelman School of Medicine at the University of Pennsylvania.
The FDA has long focused its attention on devices that pose the greatest threat to patients. And consumer advocates acknowledge that some devices ― such as ones that help people count their daily steps ― need less scrutiny than ones that diagnose or treat disease.
Some software developers don’t bother to apply for FDA clearance or authorization, even when legally required, according to a 2018 study in Annals of Internal Medicine.
Industry analysts say that AI developers have little interest in conducting expensive and time-consuming trials. “It’s not the main concern of these firms to submit themselves to rigorous evaluation that would be published in a peer-reviewed journal,” said Joachim Roski, a principal at Booz Allen Hamilton, a technology consulting firm, and co-author of the National Academy’s report. “That’s not how the U.S. economy works.”
But Oren Etzioni, chief executive officer at the Allen Institute for AI in Seattle, said AI developers have a financial incentive to make sure their medical products are safe.
“If failing fast means a whole bunch of people will die, I don’t think we want to fail fast,” Etzioni said. “Nobody is going to be happy, including investors, if people die or are severely hurt.”
Relaxing Standards At The FDA
The FDA has come under fire in recent years for allowing the sale of dangerous medical devices, which have been linked by the International Consortium of Investigative Journalists to 80,000 deaths and 1.7 million injuries over the past decade.
Many of these devices were cleared for use through a controversial process called the 510(k) pathway, which allows companies to market “moderate-risk” products with no clinical testing as long as they’re deemed similar to existing devices.
In 2011, a committee of the National Academy of Medicine concluded the 510(k) process is so fundamentally flawed that the FDA should throw it out and start over.
Instead, the FDA is using the process to greenlight AI devices.
The FDA, headquartered just outside Washington, D.C., has long focused its attention on devices that pose the greatest threat to patients.(Al Drago/CQ Roll Call via AP Images)
Of the 14 AI products authorized by the FDA in 2017 and 2018, 11 were cleared through the 510(k) process, according to a November article in JAMA. None of these appear to have had new clinical testing, the study said. The FDA cleared an AI device designed to help diagnose liver and lung cancer in 2018 based on its similarity to imaging software approved 20 years earlier. That software had itself been cleared because it was deemed “substantially equivalent” to products marketed before 1976.
AI products cleared by the FDA today are largely “locked,” so that their calculations and results will not change after they enter the market, said Bakul Patel, director for digital health at the FDA’s Center for Devices and Radiological Health. The FDA has not yet authorized “unlocked” AI devices, whose results could vary from month to month in ways that developers cannot predict.
To deal with the flood of AI products, the FDA is testing a radically different approach to digital device regulation, focusing on evaluating companies, not products.
The FDA’s pilot “pre-certification” program, launched in 2017, is designed to “reduce the time and cost of market entry for software developers,” imposing the “least burdensome” system possible. FDA officials say they want to keep pace with AI software developers, who update their products much more frequently than makers of traditional devices, such as X-ray machines.
Scott Gottlieb said in 2017 while he was FDA commissioner that government regulators need to make sure its approach to innovative products “is efficient and that it fosters, not impedes, innovation.”
Under the plan, the FDA would pre-certify companies that “demonstrate a culture of quality and organizational excellence,” which would allow them to provide less upfront data about devices.
Pre-certified companies could then release devices with a “streamlined” review ― or no FDA review at all. Once products are on the market, companies will be responsible for monitoring their own products’ safety and reporting back to the FDA. Nine companies have been selected for the pilot: Apple, FitBit, Samsung, Johnson & Johnson, Pear Therapeutics, Phosphorus, Roche, Tidepool and Verily Life Sciences.
High-risk products, such as software used in pacemakers, will still get a comprehensive FDA evaluation. “We definitely don’t want patients to be hurt,” said Patel, who noted that devices cleared through pre-certification can be recalled if needed. “There are a lot of guardrails still in place.”
But research shows that even low- and moderate-risk devices have been recalled due to serious risks to patients, said Diana Zuckerman, president of the National Center for Health Research. “People could be harmed because something wasn’t required to be proven accurate or safe before it is widely used.”
Johnson & Johnson, for example, has recalled hip implants and surgical mesh.
In a series of letters to the FDA, the American Medical Association and others have questioned the wisdom of allowing companies to monitor their own performance and product safety.
“The honor system is not a regulatory regime,” said Dr. Jesse Ehrenfeld, who chairs the physician group’s board of trustees.
In an October letter to the FDA, Sens. Elizabeth Warren (D-Mass.), Tina Smith (D-Minn.) and Patty Murray (D-Wash.) questioned the agency’s ability to ensure company safety reports are “accurate, timely and based on all available information.”
Scott Gottlieb said in 2017 while he was FDA commissioner that government regulators need to make sure its approach to innovative products “is efficient and that it fosters, not impedes, innovation.”(Francis Ying/KHN)
When Good Algorithms Go Bad
Some AI devices are more carefully tested than others.
An AI-powered screening tool for diabetic eye disease was studied in 900 patients at 10 primary care offices before being approved in 2018. The manufacturer, IDx Technologies, worked with the FDA for eight years to get the product right, said Dr. Michael Abramoff, the company’s founder and executive chairman.
The test, sold as IDx-DR, screens patients for diabetic retinopathy, a leading cause of blindness, and refers high-risk patients to eye specialists, who make a definitive diagnosis.
IDx-DR is the first “autonomous” AI product ― one that can make a screening decision without a doctor. The company is now installing it in primary care clinics and grocery stores, where it can be operated by employees with a high school diploma. Abramoff’s company has taken the unusual step of buying liability insurance to cover any patient injuries.
Yet some AI-based innovations intended to improve care have had the opposite effect.
A Canadian company, for example, developed AI software to predict a person’s risk of Alzheimer’s based on their speech. Predictions were more accurate for some patients than others. “Difficulty finding the right word may be due to unfamiliarity with English, rather than to cognitive impairment,” said co-author Frank Rudzicz, an associate professor of computer science at the University of Toronto.
Doctors at New York’s Mount Sinai Hospital hoped AI could help them use chest X-rays to predict which patients were at high risk of pneumonia. Although the system made accurate predictions from X-rays shot at Mount Sinai, the technology flopped when tested on images taken at other hospitals. Eventually, researchers realized the computer had merely learned to tell the difference between that hospital’s portable chest X-rays ― taken at a patient’s bedside ― with those taken in the radiology department. Doctors tend to use portable chest X-rays for patients too sick to leave their room, so it’s not surprising that these patients had a greater risk of lung infection.
While it is the job of entrepreneurs to think big and take risks, it is the job of doctors to protect their patients.
Dr. Vikas Saini, a cardiologist and president of the nonprofit Lown Institute, which advocates for wider access to health care
DeepMind, a company owned by Google, has created an AI-based mobile app that can predict which hospitalized patients will develop acute kidney failure up to 48 hours in advance. A blog post on the DeepMind website described the system, used at a London hospital, as a “game changer.” But the AI system also produced two false alarms for every correct result, according to a July study in Nature. That may explain why patients’ kidney function didn’t improve, said Dr. Saurabh Jha, associate professor of radiology at the Hospital of the University of Pennsylvania. Any benefit from early detection of serious kidney problems may have been diluted by a high rate of “overdiagnosis,” in which the AI system flagged borderline kidney issues that didn’t need treatment, Jha said. Google had no comment in response to Jha’s conclusions.
False positives can harm patients by prompting doctors to order unnecessary tests or withhold recommended treatments, Jha said. For example, a doctor worried about a patient’s kidneys might stop prescribing ibuprofen ― a generally safe pain reliever that poses a small risk to kidney function ― in favor of an opioid, which carries a serious risk of addiction.
As these studies show, software with impressive results in a computer lab can founder when tested in real time, Stanford’s Cho said. That’s because diseases are more complex ― and the health care system far more dysfunctional ― than many computer scientists anticipate.
Many AI developers cull electronic health records because they hold huge amounts of detailed data, Cho said. But those developers often aren’t aware that they’re building atop a deeply broken system. Electronic health records were developed for billing, not patient care, and are filled with mistakes or missing data.
A KHN investigation published in March found sometimes life-threatening errors in patients’ medication lists, lab tests and allergies.
In view of the risks involved, doctors need to step in to protect their patients’ interests, said Dr. Vikas Saini, a cardiologist and president of the nonprofit Lown Institute, which advocates for wider access to health care.
“While it is the job of entrepreneurs to think big and take risks,” Saini said, “it is the job of doctors to protect their patients.”
from Updates By Dina https://khn.org/news/a-reality-check-on-artificial-intelligence-are-health-care-claims-overblown/
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Encinitas Lifestyle Personal Branding Photos | Lexy
Encinitas Lifestyle Personal Branding Photos | Lexy As a San Diego lifestyle photographer, I love doing personal branding shoots. What is a personal branding shoot? It’s when you, the person, are the brand. Normally this means you provide a service of some kind. Be it a coach, real estate agent, teacher, accountant, etc. You are the brand, you are the service. Why do a personal branding shoot?…
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thewebofslime · 6 years ago
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The founder and guru of the group known as Nxivm (Nexium), Keith Raniere was arrested last Monday in a condominium in Puerto Vallarta , Jalisco; but since he arrived in Mexico he was hosted by the sisters Carola, Loreta and Jimena Garza Dávila, entrepreneurs of Nuevo León . This character called as "El Vanguardia", by himself and his followers traveled to our country in October of last year after the New York Times published a report where former members revealed activities of a sect in which they "mark" the women with the initials of the guru. YOU CAN ALSO READ: ESP Mexico deviates from accusations to leader of NXIVM The publication also announced that for members not to talk about what happened there, they took photos and compromising videos, in order to blackmail them if any information came to light. This group of women is known as DOS (Dominus Obsequious Sororium) or women dominated by a teacher, for their translation of Latin, according to the Frank Report page, which has followed up the case. Among its most outstanding members is the actress Allison Mack, protagonist of the Superman series, called Smallville. Information published by the New York Times points out that some of these women were forced to have sex with Keith Raniere , so the brand with his initials (KR), an inch of their female parts. In addition, they had to be domestic tasks and to take a very strict diet, since "El Vanguardia" preferred them very thin. That is why the founder of Nxivm was arrested for the crimes of sexual exploitation and forced labor. In Mexico, Raniere also had his followers. Its subsidiary, brought by Emiliano Salinas Occelli, which teaches self-help and self-improvement workshops under the ESP (Executive Success Programs) program, operates in Mexico City, Monterrey, Nuevo León and León, Guanajuato. The son of former President Carlos Salinas de Gortari has demarcated from these practices in which the founder of Nxivm and the exploitation of women are involved. However, there is another program that the sisters Garza Dávila brought to our country. It is the Rainbow Multicultural Garden license, whose purpose is to teach seven languages ​​to preschool children, as well as cultural activities. The Loreta and Carola sisters operate at the Monterey Rainbow Cultural Garden. For her part, Jimena Dávila, together with her husband, businessman Omar Boone Sabag, have a company called Milliare, which is billed for the ESP program attendees in the Monterrey capital, according to research by Carmen Aristegui's team. Where did the Garza sisters hide Keith Raniere ? According to publications by Frank Report, Carola and Loreta Garza belong to the DOS group, and they, as well as their sister Jimena and her husband Omar Boone, propitiated the places where they would shelter "El Vanguardia". This medium made the location known. It is an exclusive residential called La Jolla, in San Pedro de la Garza García. Even, circulates a photograph in which Raniere appears with another of his women, Mariana Fernandez, with whom he has a baby. In the image the child goes in a stroller. You can see the luxury cars in the area such as BMW and Hummers. It is presumed that in February of this year he left the place where he lived in Nuevo Leon due to complaints from neighbors, when they were identified, so after that he traveled to Puerto Vallarta in another Garza Dávila family condominium, where he was arrested in a operation with United States authorities and the Federal Police.
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keirahornick88-blog · 6 years ago
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Business Coach And Also Organisation Training Contents.
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My preferred time to head to the Metropolitan area is actually not long after Xmas when shopping crowds are actually ended up, and you can still appreciate the wonderful lightings in the evening as well as the X-mas show at Broadcast Metropolitan area Dance Hall. Walk listed here: Wrap up your day and flex your lower legs along with a short hike (just under a mile) along the Hoh Rain forest's Venue of Mosses Trail Located on the west side of Washington's Olympic National forest, the area finds as much as 170 inches of rain a year The outcome? Past discussing the History of the area, he adventures to check out the portuguese individual as well as life style along the trip. You can easily tour the Charpentier Historic Area, where the properties' assortment of turrets, towers, gables, http://lijepo-utebi.info shingling, leaded glass and also decoration emphases reflects the variety of the carpenter designers who built all of them.
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Light Weight Aluminum and Plastic Sidings on Historic Structures: The Suitability of Alternative Materials for Resurfacing Historic Timber Structure Properties. Teams abroad may also discover playgrounds and also zoos where little ones can enjoy their finest moments.
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itsworn · 7 years ago
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427-Powered 1966 Chevrolet Impala SS
In 1965, GM introduced entirely new fullsize cars in the Buick, Cadillac, Pontiac, Oldsmobile, and Chevrolet brands. At the time, hard as it is to believe now, GM controlled more than 50 percent of the U.S. new car market. There was even talk of breaking up GM into two or more companies because it was seen that the company had an almost monopolistic control of the domestic marketplace. How quaint that seems today, right?
What set apart the fullsize GM cars was their styling. Their fullsize Chrysler and Ford competitors seemed dowdy by comparison, even given that both had all-new fullsize models in 1965 as well. GM’s styling signature was a Coke-bottle look with pronounced rear fenders and a very sloped, almost fastback roof line on the two-door hardtop models. All models featured curved side glass, enhancing the look.
Underneath the sleek, contemporary body was an all-new perimeter-style frame. Gone was the X-frame that dated back to the 1959 models. And the suspension was upgraded with full coil springs that gave a substantially improved, almost Cadillac ride.
Among the fullsize GM cars, Chevrolet offered an almost bewildering number of models at the start of the 1965 model year, including sedans, hardtops, station wagons, and convertibles over the Biscayne, Bel Air, and Impala series. And midyear in 1965, Chevrolet introduced a top-of-the-line Caprice Custom Sedan as a four-door hardtop model. In 1966 it became Chevrolet’s top series, replacing the Impala much as the Impala replaced the Bel Air as Chevy’s top model series in 1958.
All of this sets the stage for 1966, when the fullsize Chevrolet models received a substantial restyle with both ends receiving a more formal, squared-off look. While the Caprice series stood atop the fullsize Chevy lineup, its emphasis was on luxury, not sportiness. For a sporty, fullsize Chevy, one would opt for the bucket-seat Impala SS. The SS series was introduced in 1961, and until the introduction of the Caprice as a standalone model in 1966, the two-door hardtops and convertibles were the most expensive fullsize Chevrolets.
That brings us to the 1966 Chevrolet Impala SS two-door hardtop shown here, owned by Stephen Halluska. Our path and his Danube Blue with black vinyl top fullsize bruiser had crossed many times over the years, at the La Jolla Concours d’Elegance, at the annual Qualcomm Stadium Swap Meet in San Diego, and finally at the 2016 San Marino Motor Classic. There it competed against traditional big-block muscle cars because of its 390hp, 427ci V-8 coupled to a four-speed manual transmission. A year later, in the summer of 2017, we finally got the opportunity to photograph the car and speak with Halluska about its history.
First off, you can say this car has come full circle. It has returned to Southern California after having been manufactured at GM’s Van Nuys assembly plant. This is a facility that built hundreds of thousands of fullsize Chevrolets cars from its inception until 1992, when it was shuttered as GM moved production of the Camaro and Pontiac Firebird to Quebec.
The car was delivered to its first owner by Capitol Chevrolet in Salt Lake City. By the 1990s it had made its way to Oregon, where it was owned by a retired priest who had amassed a collection of fullsize Bowties. During this time Halluska developed his own attraction to 1966 Chevrolets after starting with his first love, the 1962 models. His first 1966 Chevy was a 327 Powerglide model acquired from its original owner out of New Mexico. After he owned several 1966 models, his quest focused on the rarest of the rare, a 427 Impala Super Sport equipped with the four-speed manual transmission.
At the 1993 gathering of the 1965-1966 Fullsize Chevrolet Club, Halluska connected with Reverend Hank, as he was known. He had three 427 Chevys, including a 42,000-mile, 427/four-speed model that was the object of Halluska’s desire. At the time, Reverend Hank was unwilling to part with it, but the two remained in contact.
Halluska continued his quest, building up a stash of rare and N.O.S. 1966 parts until two years later, when Reverend Hank offered up the car to him after sending him a comprehensive set of photos. Halluska wasted no time and jumped on it immediately. In his eyes, he now had the Holy Grail of 1966 Impalas, a 427, four-speed, two-door hardtop.
To finance the acquisition of the car, Halluska sold the original New Mexico car, but not before removing from it many of the highly-prized N.O.S. parts that would be used in the restoration of the 427 car. The Impala SS arrived in San Diego in January 1995, which started a two-year-long restoration effort. The car was in good condition overall but at some point had acquired a coat of yellow paint. It would require a comprehensive restoration to bring it up to Halluska’s exacting standards.
Over the years, the Impala’s original window sticker had remained with it, so Halluska knew exactly what would be required to return it back to the level of perfection it displayed when it rolled down the Van Nuys assembly line 29 years earlier. The two-year restoration included replacing the trunk floor, rusted out due to a missing decklid seal, and rust repair was required on the rear quarter-panels. After the body had been prepped, the car was painted locally in its original Danube Blue by Bennie Macias. For the interior, the front seat upholstery was replaced, while the original rear seat upholstery was redyed to match. The mechanicals—the engine, transmission, and front suspension—had been rebuilt previously by Reverend Hank, so they required little attention. The dual-exhaust system needed replacement, and the brakes were rebuilt.
In January 1997, Halluska’s high-powered Impala returned to the road and found its restoration featured in Classic Auto Restorer magazine as well as a three-page story in Super Chevy. Photos of the car also appeared in two books, Chevrolet in the Sixties and Impala: 1958-2000. It is apparent from our photos that Halluska has carefully maintained the Impala, as the car presents itself as if it is a recent, fresh restoration. About the only visual change over the 20 years was the replacement of the original wire wheel covers with the even more attractive RPO N96 Z-16-style simulated mag wheel hubcaps most often seen on Chevelles but offered on the fullsize Chevys as well.
Part of the car’s interesting history are some significant options. What makes this four-speed (RPO M20, $230.03) 390hp 427 (RPO L36, $313.68) car so rare is that it was also equipped with the combination of the AM/FM stereo radio (RPO U69, $132.79) and the external stereo amplified four-speaker package (RPO U79, $104.66).
These four options, costing $781.16 back in 1966, would set you back $5,900 in 2017 dollars, a not inconsequential sum. And this is on top of the base price of $2,927 of an Impala SS Sport Coupe, $21,477 today. The car’s $4,290.98 bottom line translates to $31,477 today, making this something of a high-performance bargain when adjusted for five decades of inflation.
When we first encountered the car more than two years ago, it was the four knobs mounted in the center console that attracted our attention. While the U79 option, first offered in 1965, was offered across the Chevrolet lineup, including the Corvair, the controls were usually mounted in a pod below the dash. On an SS model, the controls for the volume, tone, balance, and fader were mounted between the seats in the console where today one might find controls for a multimedia and navigation system. Back in 1966, the navigation system consisted of road maps that were given away free by most service stations—another institution that has disappeared over the years.
These four options, combined, indicate that Halluska’s car might well be a one-of-one build. First, the L36 engine found its way into just 3,287 of the 102,619 Impala SS Sport Coupes built in 1966. The M20 four-speed manual transmission made its way into 30,467 of the 774,214 fullsize Chevrolets that rolled off the assembly line that year. The U69 AM/FM stereo pushbutton radio? Just 34,066 installations. And the U79 option? That option was installed in 12,436 of the 774,214 fullsize Chevys built that year (including the Caprice production of 210,515).
While either the 427/390 L36 or the 427/425 L72 were low-production engines for the Impala SS, they were not the lowest. Almost all Impala SS models were equipped with V-8 engines, though 823 two-door hardtops and just 89 convertibles were equipped with the 250ci, 155hp straight-six. Who would have thought?
While we drove to the location where we photographed Halluska’s big brute Impala SS at sunset, when the light turned green he simply couldn’t resist pushing the pedal to the floor. The smile on his face told us everything we needed to know. (In 1966 Motor Trend tested the 390hp 427 Impala SS and found that it went from zero to 60 in 7.9 seconds and would cover the quarter-mile in 16.8 seconds with a trap speed of 88 mph.)
Halluska’s Danube Blue Impala SS Sport Coupe is not a by-definition muscle car, an intermediate model, like the Chevelle, with a big engine. It is a muscular car. It was manufactured at a time when the Big Three offered high-powered engines in their fullsize cars for a combination of size and power that was unrivaled. The 427-powered fullsize Chevys stand at the top of this exclusive class.
At a Glance
1966 Impala SS Owned by: Stephen Halluska Restored by: Owner Engine: 427ci/390hp L36 V-8 Transmission: Muncie M20 4-speed manual Rearend: 3.31 gears with Positraction Interior: Black vinyl Strato bucket seat Wheels: 14×6 factory steel with N96 simulated mag-wheel-style hubcaps Tires: 8.25×14 BFGoodrich Silvertown Special parts: AM/FM stereo radio, external stereo amplified four-speaker package, front-seat headrests
Stephen Halluska waited two years until this Impala SS’s previous owner decided he would part with it, and then spent another two years restoring the fullsize Chevy. That restoration was completed 20 years ago, but the car still looks fresh out of the paint booth.
Chevrolet offered the 427-inch big-block in every model from the base Biscayne two-door sedan to the Caprice six- and nine-passenger station wagons, according to the 1966 Chevrolet brochure. The L36 version in Halluska’s Impala was rated at 390 hp.
During the restoration Halluska replaced the front-seat upholstery but was able to reuse the rear seat covers. The RPO A81 headrests were a very rare option, appearing in less than 1 percent of the fullsize Chevys built in 1966.
Another rare option aboard Halluska’s Impala is the external stereo amplified four-speaker package. The four dials in the center console control the AM/FM radio’s volume, tone, balance, and fader.
Though typically seen on Chevelles, the N96 Z-16–style, mag-wheel hubcaps were also available on Impalas in 1966.
The fact that the Impala’s window sticker was still with the car made it easier for Halluska to determine what was needed for the restoration.
Halluska proudly displays the Junior and Senior awards his Impala has earned from the Vintage Chevrolet Club of America.
The post 427-Powered 1966 Chevrolet Impala SS appeared first on Hot Rod Network.
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pctronics · 7 years ago
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Product Photographer for Luxury Brand (La Jolla)
Valente Extensions is launching their new premium hair extension line this summer! We are in need of an experienced product photographer to photograph all of our different hair pieces and packaging. We can come to your studio or you can come to our [...] fCheck Out The Full Post Here Good Luck!
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connorrenwick · 8 years ago
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The BMW Concept 8 Series: An Architecture of Luxurious Athleticism
I’m standing in a capacious warehouse situated in an industrial section of Milan, just a stone’s throw from the Fondazione Prada with the convivial Marc Girard, Head of Design Concept Cars at BMW. Under a scaffolding of seraphic studio lights illuminating his team’s yet to be unveiled creation, we stand before the BMW Concept 8 Series, a dormant predator glowing softly for the moment.
BMW is keeping mum about specifics, noting this concept is primarily an expression of intent.
I’m here for an early preview of a vehicle destined to be unveiled only a few days later across the storied showcase of Concorso d’Eleganza Villa d’Este in Lake Como, an auto event where beauty is paramount over all.
The photo venue’s vicinity to Fondazione seems appropriate considering the vehicle before me – all sinewy, sculptural muscularity in harmonious proportion to the luxurious hallmarks bestowed onto the concept – playing as much with contrast as continuity, modernity pushing against the bounds of the automotive brand’s heritage, a freedom normally afforded to artists, rarely designers. The concept’s silhouette is alluring, every curve accentuated by the aforementioned lighting working its magic across the mesmerizing Barcelona Grey Liquid coat, an exterior finish inflected with iridescence and unique to the vehicle. The desire to touch the paint is unbearable.
Marc Girard, Head of Design Concept Cars at BMW, directs final footage of the interior in Milan.
The 8 Series moniker has been shelved for nearly two decades. BMW ceased production in 1999, a fact Girard is very well aware of – and almost winces at mention of – possibly a reaction in acknowledgment of the expectations that come attached with such a notable absence and anticipated return. 2018 couldn’t come quicker.
The BMW Concept 8 Series is our take on a full-blooded high-end driving machine,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “It is a luxurious sports car which embodies both unadulterated dynamics and modern luxury like arguably no other. For me, it’s a slice of pure automotive fascination.
Initially, Girard relaxingly follows a script meant to highlight key features – “dynamic”, “uncompromising”, and “expressive” spills forth in continuity as he walks me around, pointing out the stylized cues of a concept vehicle only millimeters in refinement in certain sections from production, but still every bit a concept show car: the pronounced musculature of metal moulded over the radiance of 21″ light-alloy wheels, trapezoidal exhaust tailpipes deserving of a protractor’s attention, the iconic twin kidney grills now brought together by an unbroken frame to form a single large element, the architectural steps of laser headlights glaring cold and bright with the menacing visage of a shark.
Every angle rewards both an immediate and more studied view, sometimes looking every bit the part of BMW lineage, other times not immediately recognizably so. Unlike many concept cars designed with the intention to surprise fleetingly, there’s no audacity in form, only in the spirit. BMW’s expression here has been given the breathing room to impress discovery with unhurried.
Careful to navigate the team of photographers/videographers gathering the final details for worldwide release, Girard allows me to lean in to inspect the suede soft brown and “Fjord White” interior ambience wrapped across racing-style bucket seats, each cupped by an expanse of sporty carbon fibre, the hand-polished aluminum stretched throughout, and ant lines of eye-catching red stitching hewn across the center and door leather panels. A faceted gearshift lever and iDrive Controller made from Swarovski glass with a smoky quartz sits center, a tactile luxury in a vehicle intended to communicate speed with luxurious spirit. The edited simplicity of the interior presents a statement of luxury through less.
Only once our compulsory walk around is completed does Marc Girard relax to share beyond rote remarks, revealing an interesting detail harbored deep in memory only after we chit-chat about design outside of the realm of the automotive.
“I have a long interest in architecture. So, you could say the [Concept 8 Series] design found some influence from a field trip our team took two years. You’re from Los Angeles…so you know about the Salk Institute in San Diego, right?” leaning in every so slightly in anticipation of affirmation.
Salk Institute for Biological Studies, La Jolla, California. Photo by Jason Taellious/(CC BY-SA 2.0)
I nod in agreement and Girard stares off for a heartbeat in remembrance of the modernist architectural masterpiece of form, function, and landscape.
“The architecture of that place…it was very…you know, incredible. The lines drawing out into the distance, into the ocean. I think it left its mark on us. We all left blown away and I knew afterward what we needed to do.”
Afforded this off-script moment, the Concept 8 Series takes on another layer of experience, defined by something as indescribable as the monumental architecture of Louis Kahn. And just like that,  as all lines of the Salk Institute draw toward infinitely toward the Pacific Ocean, I can now see all lines of Girard’s BMW design team’s work exhibited across the BMW Concept 8 Series pointing infinitely toward the road of possibilities.
via http://design-milk.com/
from WordPress https://connorrenwickblog.wordpress.com/2017/05/29/the-bmw-concept-8-series-an-architecture-of-luxurious-athleticism/
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melissamontoyaphotography · 2 years ago
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Encinitas Children's Lifestyle Fashion Photos | Wild Wawa S23D2
Encinitas Children’s Lifestyle Fashion Photos | Wild Wawa S23D2 As a San Diego lifestyle photographer, I love capturing the essence of a brand’s identity. Lifestyle photography helps bring a brand to life! For a San Diego kids fashion brand like Wild Wawa, they relay on fashion cookbooks to market their collections. In these Encinitas Children’s Lifestyle Fashion Photos | Wild Wawa S23D2, Wild…
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