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sophiathefallen · 5 months ago

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Ado's Release Schedule Issue

Zanmu came out today and I was very excited to listen to it! It's definitely a light album than Kyōgen, which I think was necessary so she doesn't get trapped in the box/label of "that one angry/sad Japanese singer" (which I've unfortunately see happen to a lot of artists).

However, the release of single before the album was...not what I was hoping for. Out of the 16 songs on the new album, 14 of them were singles, the first of which being released in March of 2022 and the most recent of which being released 5 days before the album came out.

To her credit, a big reason behind this could be that half (yes, HALF, I counted) of the songs on her new album were created for projects besides Zanmu (Missing, Dignity, Chocolat Cadabara, Kura Kura, Rebellion, All Night Radio, Himawari, and Show). This means that she had to put these songs out early to meet deadlines for projects. It also wouldn't benefit her to use part of the songs for the projects and then not make money off of them during the heights of their popularity.

I don't know what role her music label played in Ado's release schedule/structure, but here's what I would've done if I was in charge of it. Release a two-part single with Missing and Rebellion on October 14th, 2022 to line up with the release of Karada Sagashi. Then, release Dignity, Kura Kura, and Himawari as singles on the release dates of their respective shows/films/etc. This will occur between July 11th, 2023 and October 7th, 2023. A week later, release All Night Radio alongside the previous singles, or even add in the songs from Karada Sagashi if it needs to be padded out, as an EP.

Now here comes the part where things get a little fuzzy, so just bear with me. Show aired its first commercial for Universal Studios Japan on September 6th, 2023. Chocolat Cadabara aired it's first commercial for Lotte on January 22, 2024. So, my proposal is that Zanmu be given a release date of late January 2024 and have Ado's Utattemita Album pushed back to late July 2024. Show and Chocolat Cadabara would be singles for Zanmu, but that leaves quite a bit of time between the two releases. This leaves the perfect opportunity for Mirror, which was used in most Zanmu promotional materials, to release in November of 2023. This also might've helped promote Ado's world tour, Wish, even better because it began in February 2024, meaning that everyone would be excited from the new, original, album (Show would also still be able to be used for promotional materials).

With Ado's Utattemita Album, all of the songs on there were already available to see Ado sing on YouTube, so it would still make sense if Ado sang them on her world tour. Even if she hadn't, it could be a surprise or sneak peak of sorts for people who attended Wish. (Also, I personally wasn't as excited about Ado's Utattemita Album releasing, so I wouldn't have minded waiting longer for it).

I don't blame Ado, or even the people who produced the music, for any of this. I think this was mostly an oversight on the part of her label and manager with how schedules for her different projects would work out. If you are new to Ado, I still encourage you to listen to Zanmu, but I would suggest listening to Kyōgen first

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