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Day 182 - Namibia đłđŠ to Lesotho đ±đž via Johannesburg, South Africa đżđŠ and then Marathon 59. ââ- This marathon is dedicated to Kev. SWIPE FOR VIDEO! đ„ ââ- FLIGHT âïž 101, COUNTRY đ 59, COUNTRY đș LESOTHO. ââ- Wow Iâm already over 100 flights! đđ€Ș ââ- Today was a very full day. I travelled between 3 countries, saw a gorgeous sunrise in Namibia đłđŠ and then ran my 59th marathon once I reached Lesotho đ±đž after passing through South Africa đżđŠ. I felt so fresh and the weather was perfect. I landed at about 12:00 and put my running gear on straight away. My legs felt oddly fine. I then witnessed a gorgeous sunset here amongst the mountainous country side of Lesotho. Did I mention Iâm staying in a yurt. ââ- My view this morning was another I couldnât take my eyes off. I fell asleep during the takeoff of my 06:30 flight. Up at 03:30 and in the air by 07:00. One of those mornings where I missed breakfast again. I am however always grateful the air staff donât wake me. ââ- I wiped the sleepy dust from my eyes, yawned, stretched my tired body and squinted out of the portal into the morning sun. A white sea of perfectly flat, light and fluffy clouds was the highway for the next 600km. Similar to that cheetah brushing past my legs yesterday, itâs something I canât help but look at in awe. You must remember Iâve now been on over 100 flights now this year and that view never gets old. Iâm sure itâs the same for every pilot too. ââ- With a clear day and clear air, the plane glided peacefully and effortlessly through the air on our smooth mattress of clouds. The words âcruising at 37,000 feetâ, was exactly what we were doing. Such a chilled atmosphere on the flight. ââ- My experience this morning in Namibiaâs Windhoek airport was brilliant. Namibia isnât Africa in my mind; I mean that in the sense that itâs not like any of the other African countries Iâve seen. ââ- As for the details of the run wait for tomorrow post. Thereâs so many more great photos. Thereâs too much to say in one post. Today was full. #running #runnersofinstagram #travel #marathon #adventurers #africa #lesotho #travelblogger #nickbutter #kevinwebber #mountains #run #runnerguy #hot #hotguys #blog (at Thaba Bosiu, Maseru, Lesotho)
#mountains#run#kevinwebber#lesotho#running#hotguys#africa#blog#travelblogger#hot#adventurers#runnersofinstagram#nickbutter#runnerguy#travel#marathon
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14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
0 notes
Text
14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
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14 Lessons From Our Content Marketing Conference
Iâve been to a lot of content marketing conferences, and I finally got to see one from the inside out.
Last week, the Convince & Convert team partnered with our friends at Uberflip to produce and host CONEX: The Content Experience.
750 content marketers joined us in Toronto, including many Convince & Convert readers, clients, and fans. Thank you!
It was a fantastic experience, and I canât wait for the next edition of CONEX: The Content Experience (which will be August 20-22, 2019)
I learned a lot about hosting and co-producing a content marketing conference, as well as some new ideas from our lineup of amazing speakers. But instead of just passing along my own recollections and notes, I thought it would be more interesting to provide my favorite tweets from CONEX, so you can see what real attendees thought of each speaker. Tweets are presented in chronological order.
IMPORTANT NOTE: You can watch the livestream of the event here:Â https://contentexperience.uberflip.com/live-stream-2018/
No More Random Acts of Content
Karine Bengualid picked this up from our very own Anna Hrach (a strategist here at C&C) who ran an outstanding pre-conference workshop on how to create the ultimate editorial calendar. (note: We will be offering this material as an online course this Fall).
No more random acts of content! #conex @annabananahrach @convince @Uberflip
â Karine Bengualid (@KarineBen) August 20, 2018
Content Success is About Remixing the Content
The theme of the CONEX content marketing conference was âRemixâ and several speakers talked about repackaging content, and merchandising it better for content consumers. This trend was kicked off by Uberflip CMO and co-founder Randy Frisch, in his opening keynote. Kevin Webb tweeted this concept from Randyâs talk.
Marketingâs ability to remix the right content makes or breaks the content experience @randyfrisch #conex pic.twitter.com/7Od8LGJIfv
â Kevin Webb (@KevinWebb) August 21, 2018
Viral Means Nothing
My old pal Scott Stratten brought some thunder to the opening keynote and indicted the entire notion of trying to go viral with content marketing and social media. Yvonne Tsui tweeted one of many quotable Stratten-isms. (listen to Scott on the Social Pros podcast)
Vanity viral aka the great social reach around. It feels good, it means nothing. If it doesnât move the needle it doesnât matter. @unmarketing #ConEx #contentmarketing
â Yvonne Tsui (@life_of_Y) August 21, 2018
The Best Content Marketing Experiences Have 4 Ingredients
A highly relevant presentation from Nate Skinner of Pardot was next up on the agenda. I hadnât heard this framework from Nate before, and I really liked his construct. So did Alex Fasken, who also grabbed a photo of the accompanying slide.
âThe best experiences have 4 ingredients: entertainment, education, escapism and aestheticâ @renniksn @Uberflip #Conex pic.twitter.com/yaQJqL12Jd
â Alex F (@alexfasken) August 21, 2018
Behavior Change Starts with Perception
Tamsen Webster is on fire. Sheâs a content coach and idea whisperer whoâs Red Thread system is being used by more and more executives and professional speakers to add clarity to their messaging. (disclosure: sheâs worked with me) Tamsen brought her ideas to the stage at CONEX too and had a big impact on Madison Harbin and many other attendees.
âYou canât change WHAT people do without changing HOW they see itâ. Great session @tamadear #CONEX pic.twitter.com/qHRvOXa2uA
â Madison Harbin (@Mads_Harbs) August 21, 2018
Content Is Critical at All Stages
As I mentioned in my introduction of him (I was the emcee at CONEX: The Content Experience) Carlos Abler of 3M may be the smartest bald guy I know. Or perhaps heâs the smart guy with the least hair. Either way, he knows a LOT about content. He brought a ton to the stage at the event, especially his ideas about content at every stage of the customer journey. Stephanie Totty tweeted about it.
âThere is never a touch point in the customer experience when content is not involved â itâs a complex journey and relationship that requires thoughtful setup.â @carlos_abler #conex
â Stephanie Totty (@Tottums) August 21, 2018
Honest and Transparent Content Creates Customers
This may be the quintessential quote from a Marcus Sheridan presentation. Marcus preached the gospel of no b.s. content at CONEX, and had the audience transfixed, as usual. Nice .gif usage here from Katrina Couto! (Listen to Marcus on the Social Pros podcast)
âHonest and transparent content is the greatest sales and trust-building tool in the world.â â Marcus Sheridan, @TheSalesLion#CONEX @Uberflip pic.twitter.com/TRnj8ow8Vt
â Katrina Couto (@KatrinaMktg) August 21, 2018
Time to Play the Feud
One of the highlights of our particular content marketing conference is The Content Feud, which closes out day one. Inspired by Family Feud, we pit content marketing strategists against content marketing practitioners in a five-round quiz show, with me as the host. In a nail-biter that went down to the last question, the strategists (captained by Ann Handley) retained their title.
Fun way to keep up w/ marketing trends, content, digital & more at @Uberflipâs Content Feud #conex pic.twitter.com/K7j7toKBx7
â Lara Martinez (@LAMKVH) August 21, 2018
Customer Retention is the New Marketing
As anticipated, a tremendous day two opening keynote from Joey Coleman, whose book âNever Lose a Customer Againâ may be my favorite business book so far this year. Joey also co-hosts the awesome ExperienceThis! show that we used to produce via Convince & Convert Media. Thinking through retention-based content resonated with Melanie Persaud. (Listen to Joey on the Social Pros podcast)
Customer retention! The next frontier in marketing? âWeâre not just here for you in the beginning, weâre here for you all the way through.â #conex @thejoeycoleman pic.twitter.com/MPvOFgQ5BJ
â Melanie Persaud (@Melanie_Per) August 22, 2018
Social Video Isnât TV
The delightful Caitlin Angeloff runs global social at Docusign and brought a supremely relevant and tactical presentation about social video, especially Facebook Live, to the CONEX event. Demand Gen Report tweeted one of Caitlinâs key points, about the real-time interactivity of social video. (Listen to Caitlin on the Social Pros podcast)
âSocial video should NOT be a mistake for TV. Television doesnât let you interact with your audience. Facebook does.â â@caitlinangeloff of @DocuSign #conex pic.twitter.com/wES4txgz9W
â Demand Gen Report (@DG_Report) August 22, 2018
Engage Buyers on Their Terms, Not Yours
Laura Ramos from Forrester delivered tremendous advice rooted in new research. Her talk centered on empathetic content: being prospect/buyer focused instead of company focused. Brandi Smith grabbed this photo and Tweet.
Great advice @lauraramos from @forrester. Engage buyers on their terms, not yours. Provide the right level of access and personalization based on where they are in the buyers journey #conex pic.twitter.com/nh4I5v6uGR
â Brandi Smith (@brandismith01) August 22, 2018
Create More Content Without Actually Creating More Content
Corinne Sklar is the super smart CMO of Bluewolf, and shared her concept of âPlucking the Chickenâ at CONEX. What she means by that is that if you have a piece of content, if you keep plucking, you can create several other iterations and version of that content, boosting content efficiency. We call that âatomizationâ here at C&C, but I like a good chicken metaphor, as does Deirdre Buckingham (who won a return trip to next yearâs CONEX during the event).
How can we extend our content and keep it going⊠without creating MORE content? #PluckTheChicken
@csklar #Conex pic.twitter.com/mmpPltZTyw
â Deirdre Buckingham (@dlaubuck) August 22, 2018
Donât be Clever. Be Vulnerable
I wore a Buzz Lightyear outfit when I introduced Matthew Luhn, a legendary storyteller from Pixar.
A post shared by Jay Baer (@jaybaer) on Aug 22, 2018 at 9:13am PDT
With that less-than-ordinary lead-in, Matthew took the stage at CONEX and blew us away with heart and poignancy. His advice that content marketers are trying to get too cute was spot-on. His talk really resonated, including with Function 1, who grabbed this great photo in their tweet.
Storytelling advice from Pixarâs @matthewluhn: âDonât be clever. Be vulnerable and honest.â #ConEx pic.twitter.com/Q7bXAzmZ8b
â Function1 (@function1corp) August 22, 2018
Ignoring Video is the Avoided Handshake of 2018
Amy Landino brought a warm, story-filled approach to her presentation on the importance of video content. She emphasized videoâs ability to build community, and also shared her own formula for creating authority videos. Super useful! Dionne Mischler grabbed this photo from the balcony at the Royal Conservatory of Music, in Toronto. (Listen to Amy on the Social Pros podcast)
âIgnoring video is the avoided handshake of 2018.â Schmittastic #conex pic.twitter.com/dSN3MXSHUs
â Dionne Mischler (@MischlerDionne) August 22, 2018
Bridge the Curiosity Gap to Create Content Success
The legendary Andrew Davis delivered a hilarious and important keynote presentation about curiosity and delayed gratification, poking holes in the âaudience is too distractedâ excuse for poor content performance. Watch this one on the live stream: youâll be glad you did! Mo Waja was on the scene to capture this tweet.
Earning attention means bridging the Curiosity Gap between what your audience knows and what they want to know. @DrewDavisHere #Conex pic.twitter.com/V7E81dE1HB
â Mo Waja (@iammowaja) August 22, 2018
Mobile isnât for Serving Content itâs for Utility
Bonin Bough is the former head of digital of Pepsico and the former global head of media and digital for Mondelez. Bonin closed out Conex: The Content Experience with a roaring keynote that reminded attendees that mobile can (and should) do a lot more than itâs doing today, in most cases. Maya Chendke was paying close attention!
Mobile isnât a medium to serve content, it should create utility. @boughb talking through crazy #mobile realities. #CONEX #mobilemarketing #contentmarketing
â Maya Chendke (@mayachendke) August 22, 2018
Thatâs a wrap. 14 lessons from our content marketing conference. You may have your own takeaways. Watch the on-demand livestream and see for yourself. Itâs free!
Huge thanks to everyone at Convince & Convert and Uberflip for their work on the event. And massive thanks to all the speakers, sponsors, and attendees.
https://ift.tt/2wr8M0Y
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Here we are ALL together, Seton Hall hurdlers 1975 - If you take this photo give me creditâŠ#KevinMcEvoy - St. Josephâs (Metuchen), #KevinWebb - Cranford, #ReggieBlackshear - Metuchen, #LarryBunting - Neptune, #JoeMyatt - Plainfield, and #JuanGonzalez - Memorial
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