#Jon Loomer Digital

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Maximizing Ad Visibility and Engagement in Social Media: The Essential Role of Safe Zones

Introduction

In the world of digital advertising, cutting through the noise to stop the scroll is akin to an artist painting on an ever-evolving canvas. With a vast array of platforms across the social media landscape, marketers must not only come up with eye-catching creatives and compelling messages but also utilize platform-specific features that maximize their ads’ visibility and engagement. Understanding these “safe zones” ensures that your brand’s message not only reaches its audience but does so with clarity and engagement.

Understanding Safe Zones in Social Media Advertising

Safe zones refer to the designated areas on a social media platform where an ad can appear without being cut off or obstructed by other elements such as user interfaces, icons, comments, or hashtags. These zones vary across platforms due to different user interfaces and functionalities.

Today, where and how your creative elements are placed can directly impact performance. Whether it’s Facebook, Instagram, or TikTok, each platform has its own intricate guidelines of safe zones designed to cater to the unique user experience and content consumption patterns.

Ad design that plays by the rules of these safe zones is not about chasing trends; it’s about understanding and respecting the spaces where users’ attention is naturally drawn.

The Blueprint for Safe Zone Ad Creation

To craft ads that resonate within the safe zones, it’s crucial to align with the technical specifications and guidelines set by each platform. Below are the cornerstones of an effective safe zone advertising strategy.

The Mandate of Format and Size

Every social media platform has its own specifications for ad creatives. From the aspect ratio of your videos to the number of characters in your captions, these technical details are integral to the viewing experience. Ignoring them risks having your content cropped, stretched, or obscured, leading to a suboptimal user experience.

Conforming to these standards ensures that your ads seamlessly blend in with the user’s feed. Being precise with your ad production can prevent the dismay of an unintended crop or a dislocated headline.

Visual Engagement: Beyond the Border

Beyond mere adherence to dimensions, the visual appeal of your ad dictates whether your intended audience keeps scrolling or stops to explore further. Incorporate vibrant, high-quality images or videos with striking visuals. Use animation or motion to catch the eye and hold attention.

The elements within the safe zone should be not just visible but engaging. A well-designed ad pulls the viewer into its narrative, combining the art of storytelling with the science of visual psychology.

Text and CTA Placement: The Core of the Safe Zone

While visuals are crucial, the real heart of an ad lies in its text and call to action. These elements are typically situated at the top or bottom of the ad and within the safe zone. Craft compelling headlines and descriptions that complement the visual story. Ensure that your CTA is both clear and accessible, so the user is just a tap away from your conversion funnel.

The amount of text should be concise enough not to clutter the ad while still delivering the core message. Safe zone optimization is as much about what’s outside of it — the whitespace that provides visual respite — as it is about what’s within.

Safe Zone Templates

On platforms like TikTok and Instagram Reels, ads often face issues like icons on the right side, text at the bottom, dead space at the top, and cropped content on the sides. Safe zones ensure that these elements do not adversely affect captions and screen shares. Jon Loomer Digital suggests the use of templates combining safe zones for various platforms, ensuring visibility across TikTok, Instagram, Facebook, and YouTube Shorts.

Aspect Ratios

Aspect ratios are crucial for displaying ads correctly on all devices. For instance, Instagram Stories and Reels ads should ideally use a 9:16 full-screen format. Strike Social emphasizes the importance of using the right aspect ratios and staying within Instagram’s safe zones to enhance ad engagement and conversions.

Best Practices for Different Platforms

While the overarching principles of safe zone advertising are universal, the execution varies across social media platforms. Each social media platform has specific recommendations for video formats, dimensions, and file sizes. Here’s a platform-by-platform breakdown of the best practices for respecting these digital “safe zones.”

Whether it’s a Stories format on Facebook and Instagram or a vertical video on TikTok, most platforms boast high completion rates but short lifespans. To ensure that viewers take in your entire message, focus on vertical creatives with key details in the middle of the frame — well clear of the top and bottom safe zones — and use animation to keep the narrative moving. Be concise and to the point and use the center of the frame for your ad’s primary content.

TikTok:

Recommends a vertical format of 9:16 with dimensions more than or equal to 540x960px. The file size should be less than or equal to 500 MB. TikTok Ads Manager suggests using high-resolution videos without watermarks and ensuring all video creatives have sound.

Instagram:

Supports an aspect ratio of 9:16. Advertisers should focus on using taller aspect ratios for a more engaging mobile experience.

Facebook:

Recommends a minimum dimension of 600x1067px and a maximum aspect ratio of 4.5:1. Facebook Business stresses using vertical videos with transparent backgrounds or solid colors to avoid cropping on smaller screens.

Snapchat:

Suggests a vertical format with an aspect ratio of 9:16. A standard placement ad is 3 to 6 seconds long and non-skippable. An Extended Play ad is 3 to 180 seconds long, but only the first 6 seconds are non-skippable.

Measuring Impact: The ROI of Safe Zone Strategy

A creative safe zone strategy is not only about presenting your ad in its best light but also about leveraging data to refine and improve its performance continually. Utilize A/B testing to gauge the effectiveness of different ad elements, and follow the analytics provided by each platform to understand how viewers engage with your content.

Digital advertising is dynamic and everchanging; what works today may not work tomorrow. Stay agile, continue to experiment with new features and formats, and keep your finger on the pulse of changes in social media trends and interface designs.

The Future is Safe: AI and Safe Zone Advertising

Understanding and implementing safe zones in social media advertising is crucial for maximizing ad visibility and engagement. Artificial intelligence can analyze and adapt to the complex web of safe zone requirements across multiple platforms, allowing for a data-driven approach to crafting effective ads. By leveraging AI, creatives can be tested and optimized at a speed and scale far beyond human capability.

Ad Creative.ai is at the forefront of this AI revolution, providing large organizations with access to cutting-edge technology that ensures their ads are optimized for engagement and results. Through a robust suite of AI-powered tools, marketers can ensure their content is not just seen but absorbed and acted upon by its intended audience.

$500 FREE Google Ads Credits!

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Secondary Performance Goals? - Jon Loomer Digital

The biggest issue with ads optimization is that, unless you optimize for purchases, Meta doesn’t care about quality. Link clicksThe link click metric measures all clicks on links that drive users to properties on and off of Facebook. More, landing page viewsLanding Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad. More,…

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ChatGPT Wrote a Movie - Jon Loomer Digital

I’ve been experimenting with ChatGPT and trying to understand how we can use it for our marketing. In the meantime, I decided to have it write a movie. I then acted (badly) in it. Granted, this doesn’t feel like it’s directly connected to marketing or Facebook advertising. But the point was to tinker with it, have fun with it, and find out what it was capable of. Throughout this post, I’m going…

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[Read at JonLoomer.com] How to Track Offline Events with Facebook Ads #smm #socialmedia #marketing JonLoomer.com shares "How to track offline events with Facebook Ads." Read the full article at JonLoomer.com.

[timothyakoonce]

How to Use the Facebook Pixel Event Setup Tool

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code.

That changes with the Facebook pixel Event Setup Tool. While you will still need to add the base pixel code to your website, the Event Setup Tool is a codeless, seamless method to integrate pixel events.

It’s really quite easy, no matter your technical expertise. Before we get to the juicy stuff of using this tool, we’ll need to take a couple of steps back.

In this post, you’ll learn:

How to install the base pixel code (if you haven’t already)

A refresher on pixel events

How to use the Event Setup Tool

[Learn more about how to master the Facebook pixel for 2019 in my upcoming training. SIGN UP HERE.]

Install the Pixel First

First, there’s no way around getting the base pixel code installed on your website. If you haven’t done that yet, you’ll need to before dealing with events.

The Facebook pixel is a unique piece of code that connects activity on your website to Facebook. It is the pixel that gives you access to all of the following, and more:

Retargeting with Website Custom Audiences

Attribute conversions to your advertising

Optimize advertising for Landing Page Views

Optimize advertising for conversions

Track marketing performance with Facebook Attribution

Track customer funnel with Facebook Analytics

If you haven’t yet installed the pixel, go here. Once you click to set up the pixel, you’ll see three options: 1. Connect a partner platform, 2. Manually install pixel code yourself, and 3. Email instructions to a developer.

If you utilize a Facebook partner (Google Tag Manager, Shopify, Squarespace, WooCommerce, WordPress, and more), Facebook has specific instructions for you to get the pixel installed.

You can otherwise install the code manually or have an email with instructions sent to your developer. If you’re curious, I use Pixel Caffeine (not an affiliate link), a free plugin by AdEspresso.

Here’s a blog post I wrote a couple of years ago that steps through some of the options to get the pixel installed:

6 Ways to Add the Facebook Pixel to Your Website

What Are Pixel Events?

Adding the base pixel code connects your website to Facebook. With your unique pixel on every page of your website, Facebook will be notified when a page of your site is loaded.

If you do nothing else, you’re limited in terms of how much you can get from the pixel. You can create Website Custom Audiences to retarget those who visit your website, which is amazing. But, you’ll need to add pixel events for better tracking and optimization.

A pixel event is a modifier that adds details to the information sent to Facebook. Events allow Facebook to be notified that not only was a page visited, but a purchase (or registration, lead, search, etc.) was completed.

Standard pixel events (expanded since first announced) include:

View Content

Search

Add to Wishlist

Add to Cart

Initiate Checkout

Add Payment Info

Purchase

Subscribe

Start Trial

Complete Registration

Contact

Find Location

Schedule

Events become particularly useful for conversion tracking and optimization. They allow you to connect your advertising efforts to a specific number of resulting conversions and, if applicable, the related revenue. Once Facebook collects this info, it also allows the advertiser to better optimize for a particular event.

Earlier, I described some of the tools that become available to you once you install the pixel. But, once you start using events, each of those tools becomes more powerful.

What is the Event Setup Tool?

Prior to the Event Setup Tool, advertisers needed to modify their pixel code on specific pages of their websites to collect anonymous event information. This was done manually, with the assistance of a plugin, or through partner integration.

First announced last June, a streamlined method is rolling out to advertisers (not all have it yet). The Event Setup Tool allows advertisers to add events based on page views or button clicks. Most importantly, no coding is required.

When in your Events Manager, click to Set Up New Events.

You will now see the option to use Facebook’s Event Setup Tool.

Before we move forward, determine on what page the pixel event will occur, whether by viewing a URL or clicking a button. Enter the URL for that page here…

After entering the URL for this page in the step above, click “Open Website.” That will open a new window for that particular page that includes a Facebook dialog at the top left.

If any events have already been created for this page, you’ll see them here.

Set Up an Event by URL

One option is to set up a pixel event by URL. In other words, if someone loads a particular URL, this is a sign that a conversion is complete. An example would be a thank-you page following registration for a webinar or purchasing a product. This should be a page that users will only visit once.

Click the “Track a URL” button. You’ll now see this…

You’ll want to choose an event that has occurred once a person visits this URL. Facebook provides several standard options…

I am going to choose “Complete Registration.”

You also have the option of tracking the entire URL or portion of the URL.

“URL Equals” would limit qualified URLs to a single URL whereas “URL Contains” could result in multiple qualified URLs.

Once you’re done, click “Confirm.”

You will now see that event listed.

Set Up an Event by Button Click

This is possibly the most valuable application of the Event Setup Tool. Updating button code to track conversions on click is very technical. I can tell you that I rarely got it to work properly on my website.

Click “Track New Button.”

Suddenly, the page grays out and highlights appear for links and buttons that would qualify.

By selecting a link or button here, Facebook will begin reporting on events whenever a visitor clicks it. Once you select your button or link, Facebook will ask you to connect that click to an event.

I am going to choose “Lead.” Then click “Confirm.” Once again, you’ll see that event listed under “Events on this Page.”

Since I previously created an event based on URL, I have two listed (you may have only one).

Test Your Event

From the image above, note that you can edit or delete an event before finishing. Once you’re finished, click “Finish Setup” at the top right.

Facebook now asks to review your events.

If it looks good, click “Finish.”

Back on your Events Manager screen in Facebook, you’ll get a notification that your event setup is complete.

Click the blue button to test your events. You’ll get a page that looks like this…

Note that while in test mode, Facebook will only track the events on that page that you trigger, not the events triggered by other website visitors. Assuming the link to that page you were just working on is in the text box (it should have prefilled), click “Open Website.”

If you created an event by URL, you have already triggered an event. Otherwise, click the link or button on that page that triggers your button event. Then go back to the testing page in Events Manager.

Here is what that page looks like now for me…

There are five events listed in all. Two “Page View” events and one “AdvancedEvents” event were created via partner integration (the WordPress plugin I use, in this case). Ignore these since they aren’t related to what we’re discussing today. But the two events I just created (Lead and Complete Registration) are also listed.

In the middle column, you’ll see those two events were created via Event Setup Tool. In the far right column, you’ll see the last time that event was triggered. In other words, these were set up properly!

What About Parameters?

This is all terrific. The Event Setup Tool is a very good option for non-technical advertisers and for anyone wanting a quicker and easier way to set up pixel events.

There is one thing missing, however, that makes pixel events so valuable: Parameters.

Parameters are additional details about the event that occurred. For example, the setup process above can allow you to create a “Purchase” event. This allows you to track purchases when someone views a specific page or clicks a button going forward.

But what exactly did they purchase? What is the value of what was purchased?

When setting up your pixel manually, you can include parameters that provide additional details to reporting.

It’s unfortunate that the ability to add parameters isn’t currently included in the Event Setup Tool. However, my educated guess is that this is just an early version. There is really no reason why the tool wouldn’t be able to include anything that you can do manually.

Hopefully, parameters are coming!

Your Turn

Have you tried out the Event Setup Tool? What do you think?

Let me know in the comments below!

The post How to Use the Facebook Pixel Event Setup Tool appeared first on Jon Loomer Digital.

from Jon Loomer Digital https://www.jonloomer.com/2019/04/22/facebook-pixel-event-setup-tool/

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دعوة خير خاوتي 😔

مجموعة من المواقع و الدروس لي يفيدوك

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3- لمحبي الكتب الإلكترونية .. هذا "محرك بحث" فيه أكثر من 300 مليون كتاب الكتروني مجاني في جميع المجالات ...

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6- "ويكي هاو"... موقع تعليمي إرشادي وموسوعة ضخمة عن كيفية عمل أي شيئ تتخايلو .. 100 ألف مقال في مختلف مجالات الحياة .. والفيديو مايفوتش 10 دقائق .. متوفر ب 60 لغة ولهجة منها العربية .. وعندهم تطبيق للهاتف ...

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7- موقع مميز لتعلم اللغات .. تقدر تتعلم منو مثلا الإنجليزية باللغة العربية .. الموقع يعطيك تحدي تحفظ 100 كلمة كل يوم .. ويعاود الكلمات لي تغلط فيهم حتى تنطقهم صحاح .. ويعطيك الكلمات في جمل باش تفهم بسرعة ..

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● اللغة الفرنسية

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9- أهم 16 موقع يقدموا برامج تدريبية مجانية "أونلاين" ف"الماركوتينج" ...

● Harvard Business School

https://www.youtube.com/user/HarvardBSchool

● Philip Kotler Topic

https://www.youtube.com/channel/UCWLOsVPilZyy_dkg6cR5-hg

● Facebook Blue print:

https://www.facebook.com/blueprint

● Google Adword

https://www.youtube.com/user/learnwithgoogle

● Web Training Academy

https://www.youtube.com/user/webtrainings

● Twitter Flight School:

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● Social Media Examiner

https://www.youtube.com/user/socialmediaexaminer

● Eben Marketing

https://www.youtube.com/user/EbenMarketingMastery/featured

● LinkedIn Learning:

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● Jon loomer channel

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● Neil Patel Channel:

https://m.youtube.com/user/neilvkpatel

● Shaw academy

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● Udemy

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● EDX

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The Absolute 10 best marketing experts

Marketing experts are the magicians that you need for your online marketing campaigns. All online businesses need marketing experts to grow. When you hire a marketing expert, you get the following benefits:

•       Save money and time

•       Access long-term opportunities in the market.

•       Opportunity to harness their knowledge to expand your business.

1.     Seth Godin: Seth Godin is one of the best internet marketing experts. He specialises in online business success, customer acquisition, and marketing. He is an innovative marketer of the digital age. He is a successful author and has a website that has the most online traffic.

2.     Gary Vaynerchuk: He is a great marketing expert that builds large businesses. He once grew his father’s wine business from $ 3 million to $60 million as a fresh graduate within five years. He is the owner of VaynerMedia, which is among the biggest digital agencies in the world. He specialises in Social Media marketing, growing startups, and entrepreneurship.

3.     Neil Patel: One of the best marketing experts who is also an entrepreneur and an author. At 16, he built his first website. Later, he started a successful marketing company. His passion is to help startups, and small and medium businesses grow exponentially. Patel currently works with Viacom, HP, NBC, and Amazon to expand their revenue.

4.     Larry Kim: Larry Kim is a great marketing expert that specialises in Social Media adverts, SEM, PPC, and AdWords. In 2007, he started WordStream, an internet consulting company. He is an expert when it comes to funding startups and looking for generous angel investors.

5.     Jon Loomer: Jon Loomer is certainly one of the top ten best marketing experts there is. He is an expert in helping many businesses leverage social media for expansion. He recently built a successful website that gives businesses the support they need to grow their brands with social media. This website has transformed into a profitable business with over four million visitors since its establishment.

6.     Brian Dean: He is a great marketing expert that specialises in Search Engine Optimisation. Dean is known for his work as an international SEO expert and a digital entrepreneur. He helps companies with marketing strategies that they can leverage to maximise their search engine traffic. He is the primary source when it comes to actionable insights that can be used to transform your Search Engine Optimisation campaigns.

7.     Shama Hyder: If you are looking for one of the best female marketing experts, then Hyder easily comes to mind. She runs Marketing Zen, this is a blog that is full of marketing insights to turn you into a genius. She is also a bestselling author haven released her book, The Zen of Social Media Marketing. Hyder is always in the know about the latest trends in digital marketing.

8.     Tom Libelt: He is the founder of Smart Brand Marketing and a renown course marketing expert. Libelt has a wealth of insights into digital marketing. He is a guru at distributing innovative experiments and insights that are changing the current dynamics of the elearning digital marketing space.

9.     Amber Naslund: Naslund is among the best marketing experts in the world. She is a successful CEO, an author, and a LinkedIn content marketing consultant. This woman is a source of revolutionary marketing insights that are provided for anyone who needs it.

10.   Goldie Chan: She founded Warm Robots, a consulting social media company for LinkedIn and video content. Chan is also in partnership with LinkedIn, Adobe, and Forbes to distribute important knowledge to other people. Recently, she was given the nickname, “the Oprah Winfrey of LinkedIn.”

Summary

It is important to hire the right marketing expert because of their unique solutions. A market expert can analyse your business and help create the right campaigns to help you increase your conversion rates and generate revenue.

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15 Best Social Media Blogs of 2022 That You Need To Follow

If you talk about internet marketing, one cannot leave behind social media. The way it is transforming our lifestyle, bringing about the change in so many countries and giving a voice to the people, social media is an immense part of internet world these days. As a marketer, it is essential for you to consider this massive portion of virtual world while designing and planning your strategies.

We are today here with a handpicked list of best social media blogs where you can get firsthand knowledge about the aspects and trends of social media without paying a penny. Let’s get started with the best 15 social media blogs of 2022 that you need to bookmark right away.

Social Media Explorer

One of the best places for anyone who wish to know more about latest social media trends, tools and its impact on marketing and PR in general. Founded by Jason Falls, social Media Explorer is a must visit for social media marketer.

Social Media Today

With a mix of Social network news and tips to grow in social media marketing, Social Media today offers a lot for various social media platforms. You can also be a part of it, ask questions for your queries and resolve them through their live Twitter chats using hashtag #SMTLive on social media trends and topics twice a month. Do try it next time.

Web Ink Now

Read about what author and speaker, David Meerman Scott has to say about social media marketing and its impact under different situations and trends. What makes his content best is that it is easy to understand, even for someone who is not an internet marketer.

The Social Media Hat

Known as an all in one resource for content marketers, Social Media Hat provides simple yet logical solutions to your social media problems. You can also learn about new marketing tools, social media trends, email marketing tactics through this site.

Mari Smith

Known as the Queen of Facebook, Mari Smith gives you immense knowledge on Facebook trends and insights. For every social media marketer, this blog is like a holy grail with amazing video marketing advice and blogs on latest Facebook trends.

Jon Loomer

Learn about all things Facebook and its marketing strategies with Jon Loomer through his podcasts and video tutorials. You can read articles on various Facebook marketing trends as well.

The Future Buzz

If you wish to find out more about any social media trend or whether it is useful for you in the long run, Adam Singer’s blog The future Buzz is the place for you. They scrutinise and analyse every new trend as well as ideas often shared by other marketers.

Duct Tape Marketing

The blog provides up-to-date info on using various online marketing tools and utilising social media for your business. You need not be an expert to understand all the strategies and tactics mention over here.

biz

Get well explained and comprehensive understanding of the social media content including How-tos, business news, new trends, tools, and marketing topics on this website. It will help you to grow as a marketer with its immense in-depth knowledge.

Social Media Examiner

For those who are looking for advices on social media marketing, Social Media Examiner is the best place. They update the site with regular How to content on social media and internet marketing in association of amazing authors and marketers.

ProBlogger

If you wish to make it big with your blog across social and digital channels, ProBlogger is the website for you. Learn about all the its and bits related to developing a good blog piece and strategising to make it go viral.

Search Engine Land

This is something best about Search Engine Land- it covers all the aspects of internet marketing including social media marketing as well. Get expert opinion and inside information on latest trends over here.

Sprout Social

Stay updated with the best social media practices with Sprout Social’s Insight blog. You can up your game in the social media marketing with its tips and tricks.

The Moz Blog

Moz is not a new name in the internet marketing field. However, not everyone knows that it also provides essential info on social media marketing as well along with SEO. Learn about new expert tools and tips for social media marketing from SEO perspective.

Razor Social

If you want to brush your skills of using content in social media marketing, Razor Social can come in handy over here with its social media blog. They provide essential information on using marketing tools and developing content strategies.

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[Read at JonLoomer.com] Target Those Who Share Links to Facebook From Your Website #smm #socialmedia #marketing JonLoomer.com explains why you should "Target those who share links to Facebook from your website." Read the full article at JonLoomer.com.

[timothyakoonce]

How to Duplicate a Saved Audience in Facebook Ads Manager

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager?

While there’s currently no direct way to duplicate a saved audience, there is manual process that allows you to do this. We’ll cover that here.

What Are Saved Audiences?

Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. This can be a serious time saver. The feature can also enable more detailed analysis, such as understanding audience overlaps.

To access Saved Audiences, you’ll first need to access Facebook Business Manager, or, if you’re not using Business Manager, go directly to the desired ad account. At the time of this writing, both paths have a standard URL convention, which I’ll share in case it helps.

As an initial step, be sure you are logged into your personal Facebook account. To access Business Manager, you can go to business.facebook.com. To access ad accounts that are not in Business Manager, you can go to www.facebook.com/manage. In either case, you should be sure to select the Ad Account for which you want to create the saved audience.

Once you’re viewing either Business Manager or Ads Manager, click on the drop-down from the top left of the page. Then, select “Audiences” from under the “Assets” section:

Duplicate a Saved Audience

Since there is not an automatic feature to duplicate an audience, here is how we can do it manually, with an easy, straightforward workaround.

First, confirm again that you are in the correct ad account by looking at the ad account name on the top left.

Now, select the saved audience you would like to duplicate by checking the box to the left of that audience’s name. Then, select the “Edit” button:

From here, the audience will open. To duplicate that audience, we can simply edit the name (I’ll add a “Copy1” tag to the current name). From here, we can make any changes we’d like to the existing audience.

For this example, I’ll add an interest of “Cars”. Since I want to tell by the name some of the information about the audience, I’ll go ahead and include a reference to Cars in the name as well.

Once you’ve made any changes you’d like, click the “Save as New” button. Be sure *not* to click the “Update” button, as that will simply rename the previous, existing audience vs. duplicating it as a newly-named option.

**If you accidentally click Update, you can re-open and change back to the original audience name, remove any changes you made (such as the adding of interests), and then click Update again to essentially undo the change you just made.

Once we click “Save As New,” a confirmation screen appears letting us know the audience is about to be copied. Notice here that Facebook automatically adds a ” – copy” tag at the end of the audience name. Since I already added “Copy1” in the name of my newly duplicated audience, I’m going to delete the additional tag before I click “Save”:

Once the change is saved, you should see the new, duplicated audience appear in the saved audience list:

**If the duplicated audience doesn’t appear, click to reload the page. Doing so normally causes it to populate the newest version.

There you have it! You’ve successfully duplicated one of your existing saved audiences.

This trick works especially well for audiences that have a large number of interests, or when there are other targeting components that you want to avoid rebuilding manually.

Your Turn

I love handy tricks to save time in Ads Manager. How have you used any workarounds?

Let me know in the comments below!

The post How to Duplicate a Saved Audience in Facebook Ads Manager appeared first on Jon Loomer Digital.

from Jon Loomer Digital https://www.jonloomer.com/2019/04/17/duplicate-saved-audience-facebook/

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Facebook Analytics, the Pixel, and Events - Jon Loomer Digital http://snip.ly/f88ty

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The Ultimate List of Marketing Quotes: 50+ Expert Advice to Learn From

This article gives you 50+ of the most inspirational marketing quotes from top digital marketing thought-leaders.

With so much on our plate building a brand and running a business can allow you to miss the most simple yet effective ways to solve and improve your marketing ROI.

We search the high and low places of the internet to search for the most inspirational marketing quotes to help change your perspective on your latest marketing conquest.

May their words of wisdom inspire your profits!

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70 Inspirational Marketing Quotes

“Good content isn’t about good storytelling. It’s about telling a true story well.” - Ann Handley Click to Tweet This Quote

“Content is fire, social media is gasoline.” - Jay Baer Click to Tweet This Quote

“Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.” - Michael Brenner Click to Tweet This Quote

“Content is King but engagement is Queen, and the lady rules the house!” - Mari Smith Click to Tweet This Quote

”If we face the truth, we know that content marketing is about making money”- James Allen Click to Tweet This Quote

“Content Marketing is all the Marketing that’s left.” - Seth Godin Click to Tweet This Quote

“Banners have 99 problems and a click ain’t one.” - Scott Sorokin Click to Tweet This Quote

“We need to stop interrupting what people are interested in and be what people are interested in.” - Craig Davis Click to Tweet This Quote

“Make your customers the hero of your stories.” - Ann Handley Click to Tweet This Quote

“Content is the reason search began in the first place.” -Lee Odden Click to Tweet This Quote

“The buyer journey is nothing more than a series of questions that must be answered.” -Michael Brenner Click to Tweet This Quote

“Great content is the best sales tool in the world.” -Marcus Sheridan Click to Tweet This Quote

“Market like the year you are in.” -Gary Vaynerchuk Click to Tweet This Quote

“You need to create ridiculously good content – content that is useful, enjoyable and inspired.”- Ann Handley Click to Tweet This Quote

“Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler Click to Tweet This Quote

“Your brand is not what you sell.” -John Iwata, IBM Click to Tweet This Quote

“The best marketing doesn’t feel like marketing.” - Tom Fishburne Click to Tweet This Quote

“Brands need to take the phrase ‘acting like a publisher’ literally.” -Dietrich Mateschitz, CEO of RedBull Click to Tweet This Quote

“If you don’t like what is being said, then change the conversation.” - Don Draper Click to Tweet This Quote

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” - David Beebe Click to Tweet This Quote

“The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” - Jamie Turner Click to Tweet This Quote

“Your goal should be to own quality time in your customer’s inbox.” - Robert Rose Click to Tweet This Quote

“Focus more on mastering your branding and connect with customers, you’ll sell more” - Victoria Taylor Marketing Click to Tweet This Quote

“A great headline mixed with a lame opening is like inviting someone into your house, only to slam the door in their face as they approach.” - Brian Clark Click to Tweet This Quote

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” - Robert Rose Click to Tweet This Quote

“You can never go wrong by investing in communities and the human beings within them.” - Pam Moore Click to Tweet This Quote

“Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it.” - Chris Brogan Click to Tweet This Quote

“Content is the reason search began in the first place.” - Lee Odden Click to Tweet This Quote

“The best marketing doesn’t feel like marketing.” - Tom Fishburne Click to Tweet This Quote

“The best marketing doesn’t feel like marketing.”

Click to Tweet

“Content: there is no easy button.” - Scott Abel Click to Tweet This Quote

“Less is more. Keeping it simple takes time and effort.” - Jeff Bullas Click to Tweet This Quote

“Content is anything that adds value to the reader"s life.” - Avinash Kaushik Click to Tweet This Quote

“Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.” - Joe Chernov Click to Tweet This Quote

“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” - Bryan Eisenberg Click to Tweet This Quote

“The future of content marketing is in your hands.” - David Hahn Click to Tweet This Quote

“If you build it… you may still need Google AdWords.” - Jennifer Mesenbrink Click to Tweet This Quote

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis Click to Tweet This Quote

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

Click to Tweet

“Leverage the strength that you have: that no one else can be you.” - Todd Wheatland Click to Tweet This Quote

"The buyer journey is nothing more than a series of questions that must be answered." - Analyst Firm IDC

"Personally, I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms." - Dale Carnegie Click to Tweet This Quote

“Not viewing your email marketing as content is a mistake.” - Chris Baggott Click to Tweet This Quote

“The cost of being wrong is less than the cost of doing nothing.” - Seth Godin Click to Tweet This Quote

“Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe Click to Tweet This Quote

“Failure is an option.” - Matthew Schwartz Click to Tweet This Quote

“Marketing is really just about sharing your passion.” - Michael Hyatt Click to Tweet This Quote

“Focus on the present… It"s the best gift you can give yourself.” - Carrie Kerpen Click to Tweet This Quote

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“Just as you don’t need to be on every single TV channel, I don’t believe a brand needs to be on every single social media one in a big way.” - Shiv Singh Click to Tweet This Quote

“Social media is about sociology and psychology more than technology” - Brian Solis Click to Tweet This Quote

“Nothing begets creativity like constraints.” - Christopher Mims Click to Tweet This Quote

“Sell-sell-sell sales methods simply do not work on social media.” - Kim Garst Click to Tweet This Quote

“Strong customer relationships drive sales, sustainability, and growth.” - Tom Cates Click to Tweet This Quote

“As social media grows and matures, showing a return becomes critical.” - Heidi Cohen Click to Tweet This Quote

“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.” - Neil Patel Click to Tweet This Quote

“You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.”

Click to Tweet

“Getting the Like is easy. It's a light action. Anything else requires trust.” - Jon Loomer Click to Tweet This Quote

“You can’t push your sales messages on your fans too often.” - Andrea Vahl Click to Tweet This Quote

“Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).” - Amy Porterfield Click to Tweet This Quote

“When people feel insecure about something, they look around for validation. Show them that other people trust you.“ - Francisco Rosales Click to Tweet This Quote

“Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” - Ekaterina Walter Click to Tweet This Quote

“On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.” - Brian Clark Click to Tweet This Quote

“Empower your readers with social sharing buttons.” - Mike Stelzner Click to Tweet This Quote

“Start an editorial calendar that everyone involved in your blog (writers, editors, marketing team, etc.) can access.” - Kristi Hines Click to Tweet This Quote

“Make the prospect a more informed buyer with content.” - Robert Simon Click to Tweet This Quote

“Too often, feeling intimidated becomes our excuse not to be awesome.” - Scott Stratten Click to Tweet This Quote

“The importance of gratitude is never forgotten.” - Deborah Lee Click to Tweet This Quote

“Going viral is not an outcome; it"s a happening. Sometimes it happens; sometimes it doesn't. Just remember, fans are vanity and sales are sanity.” - Lori Taylor Click to Tweet This Quote

“Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.” - Yacine Baroudi Click to Tweet This Quote

“Our digital future is about enabling better productivity and decision making to enjoy a better quality of life.”

Click to Tweet

“This is a learning process and sometimes you have to fall in order to learn things.” - Christine Korda Click to Tweet This Quote

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” - Erik Qualman Click to Tweet This Quote

“Most of us have experienced wow moments. We just haven’t taken time to think deeply about them.” - Michael Hyatt Click to Tweet This Quote

“Find your spirit, and no challenge will keep you from achieving your goals.” - Christopher Penn Click to Tweet This Quote

What do you think? What was your favorite marketing quote?

Do you have an inspiring marketing quote to add? Share it below!

Want to put these inspirational lessons into action?

Wishpond's marketing campaign software can help. Click here to get started with a contest, landing page, popup or email marketing campaign today!

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