#Iso Grifo Coupé GL

[carsthatnevermadeitetc]

Iso Rivolta Coupé GT & Iso Grifo Coupé GL brochure, 1965. Prior to the Rivolta Coupé, which was introduced in 1962, Iso’s business had revolved around making and licensing the Iso Isetta micro car. Their move up-market was based on the appeal of Italian designed and built grand touring cars powered by American (Chevrolet) V8 engines that were more reliable and easily serviced than the Italian V8 and V12 engines of Maserati, Ferrari and Lamborghini. Both the Rivolta and the Grifo were designed at Bertone by Giorgetto Giugiaro (where he began his career). Their business model held up until the oil crisis of 1973 which reduced demand for high performance cars worldwide and put Iso into financial difficulties.