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Insulated Drink-ware Market : Latest Strategies Adopted by Major Players Leading to Increasing Demand during 2016-2025
As per the research conducted by KD Market Insights , the report titled “ Insulated Drink-ware Market” provides current as well as future analysis of the market by evaluating the major applications, advantages, trends, and challenges. The report dives deeper to produce useful insights into Insulated Drink-ware Market such as major global regions and key competitors and strategies that can be used for the entry-level player too.
The market research report demonstrates market dynamics which includes growth drivers, restraining factors and opportunities and trends spearheading current Weight Capacity and future status of this market. Our general approach is to target several individuals with specific questions that we believed would satisfy our research objective. Further, to speed up the data collection process, we employed an online survey, delivered via email. The research team analyzed the results to identify potential opportunities and risks for the market.
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In addition, the report offers recent industry activities and value chain analysis for the Insulated Drinkware Market. Moreover, Porter’s Five Forces analysis demonstrates the five forces which include buyers bargaining power, suppliers bargaining power, the threat of new entrants, the threat of substitutes, and degree of competition in Insulated Drinkware Market. Along with figures and tables, a market attractiveness and BPS analysis has been provided for every segment in the report.
Global Insulated Drink-ware Market Size & Forecast:
Global Insulated Drinkware market witnessed a market value of USD XX Million in 2018 and is estimated to reach USD XX million in 2025, registering a compound annual growth rate (CAGR) of XX% between 2018 and 2025. The report analyses the market by geographies i.e. North America, Europe, Asia Pacific, Latin America & Middle East & Africa. Further, the geographies are fragmented into the country and regional groupings:
- North America (U.S. & Canada) - Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe) - Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific) - Latin America (Brazil, Mexico, Argentina and Rest of Latin America) - Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)
Global Insulated Drink-ware Market Segmentation:
The research offers a comprehensive analysis of global Insulated Drinkware market with respect to following sub-markets:
Based on Product: - Bottles - Cans - Mugs
Based on Body Type: - Stainless Steel - Plastic Insulated
Based on Capacity: - <500 ml - 750 ml - 1 Liter - 1.25 Liters – 2 Liters - About 2 Liters
Based on Sales Channel: - Supermarkets and Hypermarkets - Specialty Stores - Convenience Stores - Online Stores - Other Channels
Global Insulated Drink-ware Market: Competitive Landscape
The report also highlights the competitive landscape of the global Insulated Drinkware market, market share and positioning of all the major players in the industry. The competitive landscape analysis provides detailed strategic analysis of the company’s business and performance such as company overview, financial information, revenue breakup by segment and by geography, SWOT Analysis, key facts, business strategy, key product offerings, marketing and distribution strategies, new product development, recent news (acquisition, expansion, Type development, research & development and other market activities).
The report includes profiles of leading companies in the global Insulated Drink-ware market.
Some of the key players profiled include:
- CAMELBAK PRODUCTS, LLC - BRITA GmBH - Klean Kanteen, Inc. - Contigo - AQUASANA, INC. - S’Well Corporation - O2COOL, LLC - Dopper - Cool Gear, International LLC - Other Major & Niche Key Players
Timeline Considered for Analysis:
- 2016 to 2017 – Historical Year - 2018 – Base Year - 2019 – Estimated Year - 2020 to 2025 – Forecasted Year
Customization: We also offers customization’s in the industry report as per the company’s specific needs.
Key Questions Answered in the Global Insulated Drink-ware Industry Report:
- What is the overall market size in 2018? What will be the market growth during the forecast period i.e. 2019-2025? - Which region would have high demand for product in the upcoming years? - What are the factors driving the growth of the market? - Which sub-market will make the most significant contribution to the market? - What are the market opportunities for existing and entry-level players? - What are various long-term and short-term strategies adopted by the market players?
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Table of content
1. Executive Summary 2. Growth Drivers & Issues in Global Insulated Drinkware Market 3. Global Insulated Drinkware Market Trends 4. Opportunities in Global Insulated Drinkware Market 5. Recent Industry Activities, 2018 6. Porter's Five Forces Analysis 7. Market Value Chain and Supply Chain Analysis 8. Global Insulated Drinkware Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025
9. Global Insulated Drink-ware Market Segmentation Analysis, By Product
9.1. Introduction 9.2. Market Attractiveness, By Product 9.3. BPS Analysis, By Product 9.3.1. Bottles 9.3.2. Cans 9.3.3. Mugs
10. Global Insulated Drink-ware Market Segmentation Analysis, By Body Type
10.1. Introduction 10.2. Market Attractiveness, By Body Type 10.3. BPS Analysis, By Body Type 10.3.1. Stainless Steel 10.3.2. Plastic Insulated
11. Global Insulated Drink-ware Market Segmentation Analysis, By Capacity
11.1. Introduction 11.2. Market Attractiveness, By Capacity 11.3. BPS Analysis, By Capacity 11.3.1. <500 ml 11.3.2. 750 ml 11.3.3. 1 Liter 11.3.4. 1.25 Liters – 2 Liters 11.3.5. About 2 Liters
12. Global Insulated Drink-ware Market Segmentation Analysis, By Sales Channel
12.1. Introduction 12.2. Market Attractiveness, By Sales Channel 12.3. BPS Analysis, By Sales Channel 12.3.1. Supermarkets and Hypermarkets 12.3.2. Specialty Stores 12.3.3. Convenience Stores 12.3.4. Online Stores 12.3.5. Other Channels
13. Geographical Analysis
13.1. Introduction 13.2. North America Insulated Drink-ware Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.2.1. By Product 13.2.2. By Body Type 13.2.3. By Capacity 13.2.4. By Sales Channel 13.2.5. By Country 13.2.5.1. Market Attractiveness, By Sales Channel 13.2.5.2. BPS Analysis, By Sales Channel 13.2.5.3. U.S. Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.2.5.4. Canada Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025
13.3. Europe Insulated Drink-ware Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.1. By Product 13.3.2. By Body Type 13.3.3. By Capacity 13.3.4. By Sales Channel 13.3.5. By Country 13.3.5.1. Market Attractiveness, By Country 13.3.5.2. BPS Analysis, By Country 13.3.5.3. Germany Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.5.4. United Kingdom Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.5.5. France Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.5.6. Italy Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.5.7. Spain Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.5.8. Russia Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.3.5.9. Rest of Europe Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025
13.4. Asia Pacific Insulated Drink-ware Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.1. By Product 13.4.2. By Body Type 13.4.3. By Capacity 13.4.4. By Sales Channel 13.4.5. By Country 13.4.5.1. Market Attractiveness, By Country 13.4.5.2. BPS Analysis, By Country 13.4.5.3. China Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.4. India Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.5. Japan Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.6. South Korea Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.7. Indonesia Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.8. Taiwan Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.9. Australia Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.10. New Zealand Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.4.5.11. Rest of Asia Pacific Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025
13.5. Latin America Insulated Drink-ware Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.5.1. By Product 13.5.2. By Body Type 13.5.3. By Capacity 13.5.4. By Sales Channel 13.5.5. By Country 13.5.5.1. Market Attractiveness, By Country 13.5.5.2. BPS Analysis, By Country 13.5.5.3. Brazil Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.5.5.4. Mexico Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.5.5.5. Rest of Latin America Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025
13.6. Middle East & Africa Insulated Drink-ware Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.6.1. By Product 13.6.2. By Body Type 13.6.3. By Capacity 13.6.4. By Sales Channel 13.6.5. By Country 13.6.5.1. Market Attractiveness, By Geography 13.6.5.2. BPS Analysis, By Geography 13.6.5.3. GCC Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.6.5.4. North Africa Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.6.5.5. South Africa Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025 13.6.5.6. Rest of Middle East & Africa Market Size (USD Million) & Volume (Units), Forecast & Y-o-Y Growth Analysis, 2016-2025
14. Competitive Landscape
14.1. Market Share of Key Players 14.2. Market Positioning of Major Players in Global Insulated Drinkware Market 14.3. Company Profiles 14.3.1. CAMELBAK PRODUCTS, LLC 14.3.1.1. Business Strategy 14.3.1.2. Financials 14.3.1.3. SWOT Analysis 14.3.1.4. Market Share Analysis 14.3.1.5. Key Achievements & Developments 14.3.2. BRITA GmBH 14.3.3. Klean Kanteen, Inc. 14.3.4. Contigo 14.3.5. AQUASANA, INC. 14.3.6. S’Well Corporation 14.3.7. O2COOL, LLC 14.3.8. Dopper 14.3.9. Cool Gear, International LLC 14.3.10. Other Major & Niche Players
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#Insulated Drink-ware Market size#Insulated Drink-ware Market trends#Insulated Drink-ware Market news#Insulated Drink-ware Market share#Insulated Drink-ware Market Analysis#Insulated Drink-ware Market Forecast
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A Cold Winter’s Morning
Ivory woke from a dead sleep to Bean’s tiny, yet suspiciously heavy body, hitting his face.
“Ow.” He muttered, easily trapping the eternal hatchling under a paw before she could make a break for the entrance tunnel, and freedom. Bean screeched her outrage at being thwarted from leaving the den. “Yeah, I know.” Ivory mumbled, blinking the sleep from his eyes, if Bean was up then Ivory was too. “I’m a horrible parent for stopping you from freezing to death.”
At his side, Ophrys slept on, not even stirring from Bean’s audio assault. Ivory didn’t expect him to. During the winter into the first few days of spring, Ivory was essentially a single parent.
Ophrys’ link to all things green and growing went a little further then his springtime escapades. In the late fall he started slowing down, sleeping later, going to bed earlier. And eating every chance he got. By the time the first snow fell, he was already fast asleep. Curled up in their large collection of blankets and furs, deep in the central room of the den. If Ivory was lucky, he might be able to rouse Rhys enough to shove some extra food or water down his throat about once a week or so. For the most part though, Rhys was dead to the world until spring.
Which left Ivory to take care of things around the den and their tiny charge until Ophrys was back on his feet.
“Alright, alright.” Ivory heaved himself to his feet, untangling his wings and tail from the blanket mass. “Let’s go.” Bean subsided into baleful muttering, but on the whole seemed pleased with Ivory’s choice to carry her up the tunnel mouth. Ivory squinted against the blinding glare of the sun off the snow, he nosed the double layer of heavy oil cloth and insulation drape back from the cave mouth.
“Ugh.” He groaned, tugging his mantel a bit tight around his shoulders and neck. It was quite chilly out, Bean whimpered and ducked closer into his hold. “Oh sure.” Ivory mumbled. “Now you’re having second thoughts.” He tucked her into a warm fold of his mantel, settling her in like it was a sling and set off across the sleeping garden. It hadn’t snowed last night, making his progress easier. He followed his footsteps from the previous days, out of their den area and along the forest path into the clan territory proper.
In the main market area of the clan, snow had been cleared away and it was nice not to have to squelch his way through wet, cold, snow. Several dragons he knew called hello, and Ivory greeted them back. Not staying long to share more then a few words. He had a mission after all. One that only heightened when he caught sight of Regnum’s hunting party carrying the spoils of their latest hunting trip in.
“Good Morninghellohi big cousin!” He recognized Ophrys’ apprentice AllMartyr under the carcass of a griffin. He dipped his head in greeting. “Goodbest week for hunttrip! See you at tent!” She waddled off after her elder brother and sister, walking awkwardly on her back legs, her front claws full of bundles of fish tied together, while the griffin was draped over her back, secured with several lengths of rope.
Ivory followed sedately behind her, taking time to enjoy the subdued hustle and bustle of the clan around him. The market place was always busy as a way stop, though quieter in the winter when travel slowed. It was still far more populated then Ophrys’ relatively isolated garden lair.Traders were waiting out the season before moving on, buying supplies and goods to take to the road as soon as spring came. Performers working on new shows for the Trickmurk Circus at the end of the winter season. Crafters taking the downtime of low to no traveling to build their stock back up for the spring festivals. Ivory enjoyed the sounds and movement of dragons going about their business around him.
It was a short walk to his destination. Which sat square in the center of the marketplace. While Regnum and her siblings went around to the back to make their deliveries, Ivory pushed his way in through the front tent flap.
“Oh look who’s wide awake and ready for action.” Iubar’s warm sarcastic voice greeted Ivory with the warmth of the cooking tent. During the warm months the pavilion was open to the elements, small magics keeping the rain and wind at bay. But during the heavy winters, the pavilion was enclosed in a tent, enspelled with anti fire enchantments and charms to keep the warmth from the cooking fires in and the cold of the season out.
“Yeah, yeah.” Ivory endured his friend’s teasing. Finding his usual table near Iubar’s cooking station, the right size for an imperial, empty. He deposited Bean on the table top. “Got anything warm and filling for the baby sprout here?”
“Of course.” Iubar set down a shallow bowl delicately in front of Bean. While adorably tiny for an imperial to handle, it was still twice the size of Bean herself. And filled with a faintly steaming serving of oatmeal. Ivory caught Bean by her furiously wagging tail, just barely stopping her from diving headfirst into the meal. Snickering Iubar sprinkled a finishing touch of cinnamon and maple sugar on the oatmeal.
“What do we say?” Ivory prompted Bean. Bean didn’t even look up from the bowl of her dreams, yet still managed to squeak out something that sounded vaguely thankful. “Good enough.” Ivory let go and Bean, quite literally, flew into the oatmeal. Iubar laughed out loud at Bean’s enthusiastic attack on his food.
“It’s always good to see my work appreciated.” He commented mildly. “What can I get for you?”
“The usual.” Ivory said, placing a stack of treasure on the tabletop. Far away from Bean’s shenanigans.
“Coming right up.” Iubar turned away, the sizzle and smell of meat making Ivory’s stomach growl. Ivory distracted himself from Iubar’s knowing smirk by checking out the clientele in the tent. Even though it was long after the breakfast rush, there were still some dragons lingering over their breakfasts, warm drinks or starting an early lunch. He could spy Dai, the brightly colored skydancer, holding what looked like a very animated discussion with his assistant, Chanticleer, and the alchemist, Disco over steaming plates of eggs and waffles. Ivory mentally made note to check out Dai’s Trickmurk show, it was bound to have some interesting pyrotechnics. (Rhys would love to hear him describe it when he woke up.)
At another table Preafloro and Cerintha were sipping tea from mugs, listening to PicassoMoon describe his latest jewel spell project. The small coatl was puffed up with excitement and Ivory had to tell himself it would be terribly rude to interrupt their conversation to pet him. He clenched a fist under the table.
Finally at a far more isolated corner of the tent, co-clan leader Obadiah was pouring over a thick stack of notes. A bowl of oatmeal forgotten at his elbow.
“You seen Caelum lately?” Ivory asked Iubar, as his friend set an imperial sized plate of scrambled roc eggs and big horn steak in front of him. “How’s he holding up?” Caelum was possibly worse then Ophrys at handling the winter. Which was hilariously ironic considering Tundra’s were made for the snow and ice. Iubar shrugged, a simple lift of his shoulders and wings.
“Stella’s been by a lot more lately, but not more then usual for this time of year.” He named the clan’s medic and Caelum’s best friend/possible life partner. No one could tell and/or had the guts ask either. “So I guess Caelum’s doing as well as he normally does.” On the table Bean made a mess of both herself and the bowl of oatmeal. Getting as much if not more smeared around her face and paws then in her mouth.
Ivory chewed his steak thoughtfully. He liked foods that required some chewing.
“How’s your mate?” Iubar poured him a large mug of coffee. “He still a sleeping beauty?” Ivory nodded, washing down his steak with gulps of coffee, which Iubar quickly topped off.
“It’s so quiet out there. You’d think the whole wide world was asleep and not just that one little piece of it.” Bean crowed with delight on finding a dried berry hidden in the oatmeal, attacking it with gusto. Ivory smiled faintly down at her. “Decided we needed a bit of a change today.” Iubar nodded, propping his elbows up on his counter.
“Gonna walk around the market then? I hear there’s a new weaver in this morning. Might have their wares set out.” Ivory forked up some of the roc egg while he thought.
“No reason not to. I could probably convince Dai to get Ezili to carve Bean something to chew on too, while he’s here.”
“Haven’t seen Val around lately either.”
“He’s holed up at his clan. It’s not as easy to travel for just a night, ya know. And they need him there. He’s coming by this weekend though.” Iubar nodded, sipping at a glass of water. “How about you? Saw Reg and her crew bringing a delivery by.” Iubar grinned.
“Damn right they did. Can always count on those kids to bring me the good stuff. Nerio brought them up right.” He turned back to his prep work. “Gonna start a stew tonight. And we’ll have a fresh fish fry tomorrow while it cooks. Martyr’s a more then decent fisher when she has the patience to sit for it.” Ivory hummed, taking slow mouthfuls of his coffee now.
“Tell me about it. She’s got too much energy on the whole. Rhys is always having to send her off to dig a new plot before he can get her to weed or water.” Iubar and he shared a laugh. They moved onto other topics, Ivory’s plans for the spring (“I’ll be uh...spending it with Rhys.”), Iubar’s plans to expand (“We’re getting more traders every spring and summer, to say nothing of the fall.”), the latest debate (“Glad I wasn’t the mediator on that one.” “Heard Nike had to rule on it, you know how she hates that.”), and other small gossip (“Word in the market’s that Disco and Miranda might finally tell us if he’s her charge.” “No!”)
The late morning turned to early afternoon and Bean sat back on her haunches with a satisfied burp. Iubar handed Ivory a damp cloth to clean her with.
“I’ll see you in a few days then. Bring Val by for brunch.” Ivory mock saluted, settling Bean back into place in the folds of his mantel. She’d be conked out in no time for an afternoon nap while he walked around the marketplace.
“Will do. Thanks for the grub.”
“Anytime.”
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How To Pick Custom Printed Water Bottles
It is natural for people engaged in sporting activities to drink copious amounts of water through the day. One thus finds the baseball players or cyclists draw water out of attractive water containers from their bags and put it to their mouths nonchalantly. However, the designs and colors of custom sports bottles attracts attention in a big way.
It is not only the sports persons who strive to personalize their drinkware though. The water bottles with beautiful logos and a witty or important message is almost always printed across its surface on the orders of marketing personnel who hope to distribute it to the participants of a sports events or at the sporting clubs and/or schools.
While the colors, designs and brand of the concerned re-usable bottles to be given away as promotional materials are not too difficult to choose, selecting an appropriate bottle for sports persons and gym goers may be a trifle more difficult. The marketing company intent on introducing a new brand in the market would have to careful about choosing the right kind of drink ware in order to attract the target audience.
Pointers For Choosing The Right Sports Bottle
· Volume- Checking out the volume of water that a bottle can hold is of utmost importance. The athletes and team players may have to wait to take a sip of water every now and then. Practicing and running is also thirsty work. The volume would need to be calculated on basis of the activity that the recipients would be engaged in therefore. It might also help to contact a sports doctor r scientist before placing the bulk order for customizing the bottles so that the right information about the suitable kind of bottle can be obtained.
· Material- There is no dearth of materials when it comes to drinkware particularly water bottles though. While the BPA free branded bottles made with superior plastic is most favored by the sports fraternity, the stainless steel containers are equally adept for carrying water as it keeps the temperature of the water unaltered. Many hikers prefer to add ice cubes to the water as well so that they get to satiate their thirst via ice cold water during the height of summer.
· Durability- A sturdy water bottle is much appreciated by people who indulge in lot of physical activity. The plastic bottles may become worn out in parts or break under the strain making the metal containers the first choice of sports persons. Sure, metal bodies may seem to be a trifle heavy but it works for individuals who leave their belongings in a protected place while they go for practice.
No one likes to drink stale water or sip on a liquid that tastes yucky. The best way to ensure the taste remains unaltered is to go for a water bottle that comes with a superior form of insulation. Almost all consumers ordering custom printed water bottles for sports persons rely on Thermos as the brand has managed to gain in status as one of the best bottles for storing both hot and cold beverages.
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Hyperallergic: A Stirring History of Cocktail Design
Cocktail shaker and cup in the shape of chickens (ca 1928), manufactured by Wallace Brothers Silver Company (all photos by the author for Hyperallergic)
DALLAS — Warning: side effects of this exhibition may include a desire to run to a bar and grab a drink after. No, it doesn’t induce stress, but it does tell a delightful history of the cocktail through glistening vessels and barware that all tantalize as if accessories for the most sumptuous of libations.
Shaken, Stirred, Styled: The Art of the Cocktail, currently on view in a small gallery at the Dallas Museum of Art, is a fittingly intoxicating show not to be missed. Curated by Samantha Robinson, it presents a chronological survey of nearly 60 cocktail-related objects from the late 19th century to the present day, showing how Americans’s drinking habits and tastes evolved along with major social changes.
“Skyscraper” cocktail set (ca 1928–31), designed by William Waldo Dodge, Jr.
The cocktail was first defined in 1806, when the term cropped up in a Hudson periodical as “a stimulating liquor.” But it wasn’t until decades later that adults really got into sipping these mixed beverages. A silvergilt punchbowl designed in 1881 by Tiffany (who else?) that introduces the show is an extravagant example of drinking, before cocktail fever hit, as very much a communal and ceremonial activity — but one where you had to have what they’re having. But with an industrializing society came a desire to enjoy more dynamic boozy options, and certainly for drinks that would pack more of a punch than, well, punch.
As wall text at the show’s entrance explains: “The cocktail met this demand and satisfied shifting tastes due to advancements in the production, transportation, and insulation of ice and the distillation of spirits — or liquors — previously unpalatable without dilution and the addition of sugar, citrus, and spice.”
Near the Tiffany bowl, you can flip through a digital version of Jerry Thomas’s 1862 How to Mix Drinks: Or, The Bon-vivant’s Companion — the first recipe book that made cocktails accessible to the masses. As people increasingly got their drink on, manufacturers stepped in, seeing an opportunity to turn cocktail hour into something truly lavish. Never mind that 1919 brought on Prohibition, under which people were still able to get merrily sloshed in the comforts of their own homes: advertisers simply changed the words used to market their shakers, decanters, and glasses so their wares were at least packaged as more friendly for the whole family.
“1921” mixer (ca 1925), designed by George H. Berry and manufactured by International Silver Company
Many shakers of the 1920s and ’30s reflect some serious creativity. The handful on view at the DMA are quite zany, from one shaped like a lighthouse — complete with protruding railing — to a sleek one that resembles a skyscraper, guaranteed to make you feel cosmopolitan and chic. It would have been especially fun to sip a sidecar poured from the beak of a silver chicken, which was the form of one shaker first sold in 1928 by the Wallace Brothers Silver Company. Seemingly a play on the word “cocktail,” the cock was available with four little cups like chicks, and was essentially the manufacturer’s way to mock the 18th Amendment’s regulations and loopholes.
Then crashed the stock market, and with it came the Great Depression, forcibly quelling people’s thirsts for cocktails. Businesses suffered, and manufacturers began using less expensive materials such as silverplate, chrome, and glass — although some still produced unusual objects that would have been unaffordable to many Americans at the time. Among the show’s most memorable pieces is one shaker shaped like a penguin that has golden flippers and feet, as well as another fittingly shaped like a watering can.
“Penguin” cocktail shaker (1936), designed by Emile A. Schuelke and manufactured by Napier Company
“Milk Can” cocktail shaker (ca 1935–83), manufactured by Reed & Barton
Businesses no longer had to be sly in their sales after 1933, however, when Roosevelt repealed the Prohibition laws. The ability to more freely indulge in libations, in fact, ushered in a new era of bar products. People could go out and buy strainers, stirring spoons, and ice tongs — and many did, especially after WWII, when couples were reunited and began entertaining at home once more. As the years marched on, we see a refinement of style — objects showcase less playful figuration and focus more on modernist forms. The exhibition features myriad examples from the ’50s to the 21st century that suggest that cocktail accoutrements, for the most part, took on increasingly subtle physical appearances. Bare-boned plates, tumblers, wine glasses with an assortment of stems, and an elegant crystal cordial glass — these are all elegant (as opposed to the ungainly form of the lighthouse shaker) but they do make you miss some of the humor present in the earlier years of the cocktail.
Nowadays, with the coming of refreshments like frosé and, yes, even the sipadvisor, it seems like we’re more interested in innovating our adult beverages rather than the vessels that hold them or are used to prepare them. (The mason jar, which was simply repurposed, is thriving precisely because of its simplicity). Maybe a drink won’t taste better because of its container, but Shaken, Stirred, Styled presents a delicious opportunity to soak up the many pleasures to be found in good, old fashioned barware.
“Bottoms Up” cocktail tumblers by McKee Glass Company (ca 1928)
“Modernistic” cocktail set (1928), designed by Albert F. Saunders and manufactured by Benedict Manufacturing Company
Jazz Bowl, or New Yorker (ca 1930–31), designed by Viktor Schreckengost
“Manhattan” cocktail set (1936), designed by Norman Bel Geddes, manufactured by Revere Copper and Brass Co.
Spread from The Savoy Cocktail Book (1930) by Harry Craddock
Installation view of Shaken, Stirred, Styled: The Art of the Cocktail at the Dallas Museum of Art
Installation view of Shaken, Stirred, Styled: The Art of the Cocktail at the Dallas Museum of Art
Shaken, Stirred, Styled: The Art of the Cocktail continues at the Dallas Museum of Art (1717 North Harwood Street, Dallas, Texas)through November 12.
The post A Stirring History of Cocktail Design appeared first on Hyperallergic.
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