#Increase your Instagram Engagement with the new Postcron releases!

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Increase your Instagram Engagement with the new Postcron releases!

At Postcron we have always worked towards delivering new features and solutions to make managing your Instagram and other Social Accounts easier… with that in mind, we are happy to announce 4 highly requested new features that will help you improve your engagement on Instagram (Stories and feed)!

These are the new Postcron features to boost your Instagram:

Schedule videos for your accounts! (Stories and feed)

Schedule multiple images post (Carousel style)

Add Rich Content to your Instagram Stories with ArtStudio! Stickers, Polls, Location, Hashtags, Mentions, emojis and more!

Add location to your posts!

 Best of all, these new features can be schedule and posted directly, no notification or reminders! Let’s take a look at each one of them:

1- Schedule videos four your Instagram accounts!(Stories and feed)

On Instagram (and pretty much every other social network), posting videos on a regular basis is one of the best ways to get more reach and engagement with your audience, which is why you can now schedule videos to your Instagram accounts with Postcron!

Start working more efficiently by scheduling your videos beforehand!

How it works:

Upload a video

Choose whether to publish on your Feed or Stories

Keep in mind you can add location if you want!

Select the date and time to publish, and that’s it!

2- Schedule multiple images posts (Carousel style)

Schedule multiple images on a single Instagram post and Postcron will publish them to your feed as a Carousel Post.

Show off your product catalog to potential costumers or tell a full story by scheduling up to 10 images on a single post, to be  posted directly!

  How it works:

Upload multiple images (up to 10 images per post)

Choose to post on your Feed and select “Publish all Images on a single post”

Keep in mind you can add location if you want!

Select the date and time to publish, and that’s it!

  3- Add Rich Content to your Instagram stories with ArtStudio!

Add rich content to all of your Instagram Stories and increase your engagement!

With ArtStudio you can edit your images and create videos in seconds! You can also add mentions, locations, hashtags, stickers and emojis to all your images before scheduling!

      How it works:

Select an Instagram account and upload your video or image

Select to schedule it on your Stories

Click on the ArtStudio icon to add elements

Add the rich content that best fits your Story (stickers, location, mention, hashtags, etc..) and then select “use this image”

Select the date and time to publish, and that’s it!

You can also:

Select the font and color that best fits your Story;

Choose from over 2000 templates for more inspiration

Select professional images from a free Stock (+100,000 images available)

  4- Add location to your Instagram posts

In addition to adding Location to your Instagram Stories, you can also add them to your Feed posts quite easily!

Why should you add location to your posts?

Posts with location get 79% more Engagement than those that don’t; and it’s basically because people are more likely to engage with posts when they know where the picture was taken, especially in photos related to products.

When I see a picture of a plate of food and I can identify where it was taken, I’m definitely more likely to visit the restaurant the next time I go out to eat.

Besides that, hundreds of users search places to go or visit on Instagram, and this is a great opportunity to increase your reach among people who don’t follow you.

  How it works:

Select an Instagram account and Upload your video or multiple images

Click on the “location” icon and add the location you want

Select the date and time to publish, and that’s it!

  All these new features are already available at Postcron, so don’t wast time and start using them right now!

Start Boosting your Engagement on Instagram-> Use these new features right now!

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(via Increase your Instagram Engagement with the new Postcron releases!)

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How to own the social media game in 4 simple steps!

Social media has grown so much over the years that today it is an essential place for advertising your products or services. However, entering this virtual reality world might get you feeling dizzy and even lost. There are so many different social platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest, Snapchat, TikTok… That you might ask yourself: Which ones should I start off with? How many times a day should I post? What kind of posts should I make? 

Many businesses already have a social media strategy running but they notice after a while that it doesn’t present them with the results they expected (that if they even measure them!). This might be the outcome of not setting a clear goal before starting your campaign. We’ve listed some goals you might have below, so you can begin by giving this a proper thought:

  Increase community engagement. Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. 

Generate leads and sales. Making sure to alert your customers about special discounts, new releases and updates. 

Increase brand awareness. Your social media accounts must reflect your brand’s personality in a way that it’s easy to identify and that distinguishes your brand from others. 

Expand your audience. It’s all about growing numbers in this one. More followers, more likes, more shares! 

Boost web traffic. Adding your links to posts is the best way to make leads find their way into your website!

  Whichever goal you set, once you’ve decided what you want, it will be a lot easier to define your content strategy! 

Aside from posting regularly, it’s very important to make an impact and to enhance the social media image of your company. And while it’s great to maintain an active presence online, it is ideal that it doesn’t take up much of your time. The best way to make sure you don’t end up sitting in front of the computer staring at a blank post is to plan ahead and organize your content.

This is why we’ve decided to share these four tips with you, so you can improve your campaign and make sure you have all the tools you need!

Social listening

We’re not just talking about hearing what your friends have to say about that new jacket you just bought. Social Listening means actually monitoring conversations people have on social media. It is searching for hashtags, keywords and mentions that might be relevant to your business. This is important because you want to be aware of what is going on in your surroundings to ensure your content is relevant by always posting useful and interesting information, and to follow your competitors strategies in order to gain wisdom from them. 

There are a lot of social listening tools out there. Pick the one of your choice and begin your research! 

In short, make sure to pay special attention to:

  Mentions of your product and/or brand

Competitor and partners

Industry news

  Or really any information going around on social media that you feel it’s relevant to your marketing strategy, and that could improve your content. It can be anything from a single hashtag on Twitter, from a discussion about your product on a random online forum.

Analyze what you’ve found… and use it!

Here it’s important to notice if what you found carries sentiment or feedback about your product. Are people saying good things about your service or complaining about it? Write it down, and even discuss it with your team. Listening to your customer’s suggestions might be a great place to start improving your brand, or making some adjustments.

It’s also important to notice which trends are going around. This might be just the inspiration you needed to launch a new product or service and to identify the new audience you are trying to reach. 

You also need to be on the lookout for new customers, so make sure to track phrases potential buyers would use. Are people asking or suggesting something specific? Again, report it back to your team. Make sure you are not missing any leads! 

Last, but not least, keep an eye open for any updates relating to the industry. Perhaps there is a new competitor in town, or perhaps your customers have come up with a new way to call your product.  Anything that should be on your next social listening is important to keep track of. 

 Update your Content Calendar and schedule your posts!

  Here’s when you get to work with what you found. Set up your content for the week or month. If you have already done this step, this is when you can include new hashtags to your posts, proofread your text and make sure your visuals are ready to go. 

  We know many starter businesses don’t have much time to work on their content, so remember you can also work with user-generated-content, memes and beautiful images created easily. On the last item, we recommend using our image editing tool, ArtStudio, where you’ll find several layouts and models to work with!

  Once you get everything ready, you can easily set up a spreadsheet or .csv file with your posts and schedule them all at once using Postcron. You can literally schedule a month’s worth of content in a few minutes! And from then on, Postcron does it for you!

Depending on the size or niche of each enterprise, the daily number of posts and even the social network may vary. But until you reach your ideal combination, you might want to start with:

Posting 3 or more times a day on Twitter

Posting 2x a day on Facebook

Posting 1x a day on LinkedIn

Posting 1 or 2 times a day on your Instagram feed and up to 4 times on your Stories.

Posting 5 or more times a day on Pinterest

  Turn your customers into friends. Engage with your audience! 

  Take some time to reply to your comments. Respond to questions, like and share posts of your interest. The more you engage with your customers, the more they will be interested in engaging with you. 

It’s really important to give your customers a positive experience, and a great way to do this is to communicate with your audience and to make them feel like a real person is engaging with them (even if you are simply using response templates to speed up your work). 

We strongly encourage you to do this, especially shortly after you’ve posted something, to keep your audience online and spark curiosity from other followers. 

In conclusion…

As you can see, it’s much easier to navigate through the social media sea when you know your headings. Hopefully, we’ve enlightened your journey with this article.

Once you set up your goal, organize your tasks and get everything ready, you’ll be able to put your social media game on the spot, where it always should have been.

We wish you the best of luck!

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How an Instagram Account May Be a Game Changer in Promoting Your Business

  Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers.

It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you. Getting real Instagram followers should be a substantial part of every business’s marketing strategy. It is a key element for improving the success of any business.

  Instagram has high engagement rates 

Instagram has the highest engagement rates of any social media network. In other words, your audience doesn’t just see your ads, they interact with them and are more likely to remember them than on any other social media channel.

The average engagement rate per account on Instagram is 4%. This will differ depending on the industry your company belongs to. For instance, the engagement rates of a shopping and retail account will be vastly different from that of a public figure.

Even then, Instagram still has higher engagement rates than all other social media networks. According to research by Forrester, ad recall from Instagram ads is about 2.8x higher than ad recall from other social media networks (ad recall is a more effective way of measuring the ad performance than the number of impressions).

Consumers are also 58 times more likely to engage with branded content on Instagram as compared to Facebook and 120 times as compared to Twitter.

New visitors to Instagram pages spend more time on individual pages than any other social media network, including Twitter, Facebook, and Pinterest. This means that Instagram is more likely to attract new users and drive them to your website as referral traffic.

  Increased brand awareness

Social media networks are by far the most effective method of increasing your brand’s visibility when it comes to digital marketing. Instagram gives you access to millions of users at a time.

Instagram makes it easy to discover new photos, make new friends and discover new businesses through hashtags, curated suggestions and Instagram’s handy Discover tab. To get started, create a social media profile for your business and start interacting with other people. Get employees, social media partners and sponsors on board by liking and sharing the content. Each post shared is a post opening the world to a whole new network of individuals who can then grow into potential customers.

By investing their time on Instagram, 91% of marketers claim having had positive results in terms of growing their following and increasing the exposure of their brand. Simply having a page for your social media network is more than enough to start bringing in new faces and having familiar faces come back.

  Access to comprehensive targeting tools

When Instagram was first launched, it was quickly bought out by Facebook, barely a month after it was released to the public. For better or for worse, Instagram’s whole business model and fate are deeply intertwined in everything that Facebook does.

Aside from Google, Facebook is known to have the most complex and comprehensive ad targeting algorithms in the world. As soon as Instagram joined Facebook, it was slowly granted access to the same technology and started matching Facebook in terms of scale and capability.

Facebook gives you access to advertising your content by age, location, interests and general behavior. Instagram now gives you access to the same tools.

Michelle Thomson, a social media content specialist and an essay services writer says that when it comes to marketing, the more precisely you can define your target audience, the more likely your marketing campaign is going to be successful.

Instagram also has access to Facebook’s powerful retargeting capabilities. Cold targeting is reaching out to people that have not seen or heard of your brand before. They are cold leads and have to be warmed up to your ideas and products before becoming buyers, or better, recurring buyers.

Retargeting, on the other hand, means targeting people that have already heard of your brand to draw them towards making purchases. The most common way of achieving this is by targeting people that visit your website, subscribe to your newsletters, or respond to your CTA but haven’t made a purchase yet.

This is a useful feature to have because it allows marketers a lot of flexibility when coming up with an Instagram marketing strategy. You can create retargeting audiences based on features such as your Instagram account’s post engagement, custom email lists and other pieces of data you own. Integrate a strategy that has Instagram ads infused in it to achieve ideal results.

  Instagram ads get great results

Having one of the highest engagement rates on the internet, paying for advertisement space on Instagram pays off quickly. Combining Instagram’s capable ad-targeting capabilities and the high user engagement rates, paying for Instagram ads increases the chances that your posts will gain attention, new followers and new customers.

Instagram gives you access to a variety of tools that can be used to drive businesses towards your website, your apps, or to text you on WhatsApp and Messenger if you prefer. Each campaign should have you outline what your goals are, defining the same using Facebook Ad Manager. There are nine categories to choose from.

One of the most effective tools within the Ad Manager is awareness-based objectives. As the name suggests, objectives that fall under the ‘awareness’ umbrella should be selected by teams that want users to see and remember their brand.

If the aim is for your ad to be seen by as many people as possible, regardless of the outcome, select ‘Reach’ as your objective. ‘Brand Awareness’ can be used to achieve the same thing, but also helps to make sure users remember your brand. It’s normally more effective than using Reach on its own.

Besides, paying for Reach means you’re paying for each impression. You can’t be sure whether such a user interacted with your post or will remember it in the first place.

  Nearly half of Instagram users use it to make purchases

At the end of the day, what you want from Instagram is more sales. It may be relieving to find out that of all the social media platforms, none responds as well to marketing as do Instagram users.

According to a report, almost 1/3 of the most-viewed stories on Instagram belong to brands and businesses. Additionally, more than a third of Instagram users have used it to purchase a product in the past. In other words, an Instagram user is 70% more likely to buy a product online as compared to non-Instagram users.

What makes Instagram users even more desirable is the fact that 75% of them take action after it’s presented to them. For example, after coming across your profile, 3/4 of users will either visit your website or follow the CTA button on your profile.

If the ‘Shop Now’ button is backed up by content on your profile and the right engagement metrics throughout, 3 out of every four people that visit your profile will take advantage of it.

  Build a connected audience

Instagram comes with all the paid features that Facebook offers but has a few unique capabilities of its own as well. The most crucial of these is in-built organic reach functionality.

Facebook’s algorithms are built such that building your fanbase or your follower count has to be paid for. In direct contrast, Instagram gives businesses a lot of breathing room, allowing you to achieve direct results without having to pay for them directly using advertising dollars.

Organic reach is desirable because it allows for a natural relationship to form between brands and followers. Ads can be considered the opposite of this because most people see it as an intrusion on their privacy. This personal touch to the relationship between brands and followers is important for maintaining loyalty and ensuring they return.

Following your brand on Instagram is a commitment. When a consumer follows you, they are showing a direct interest in what you have to offer. As a marketer, it’s your role to realize this and work to grow the relationship from that point forward.

  Conclusion

Instagram is constantly in the news for having the highest engagement rates of any other social media network. However, depending on the kind of account you run and the niche you’re involved in, getting new followers may be a lot more difficult than others.

However, Instagram is the most advantageous platform for a business to be part of because it has access to advanced ad-targeting tools, and is the best place to generate awareness for your brand. The results you get will depend on how much time and effort you dedicate to splitting, testing, iterating and trying out new tactics to maximize your engagement metrics.

  Author:

  Isabell Gaylord is a Chicago based professional content writer, resume writer, journalist and content marketing specialist. She specializes in subjects of business management, career development, startups and economics and finance. In her free time, she works on her business blog, writes poetry and goes biking in the city.

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