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aittiii · 1 year ago

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Revolutionizing Entertainment: The Ultimate Guide to IPTV Systems in Saudi Arabia

In today's digital age, the way we consume entertainment has undergone a significant transformation. Traditional cable TV is gradually being replaced by more flexible and feature-rich options. One such revolutionary technology is IPTV, which stands for Internet Protocol Television. In this comprehensive guide, we will delve into how IPTV systems in Saudi Arabia are changing the entertainment landscape and the benefits of choosing an IPTV installation service.

Introduction

The world of entertainment is evolving, and IPTV is at the forefront of this evolution in Saudi Arabia. This technology allows users to access television content through the internet, offering a wide range of advantages compared to traditional cable TV. IPTV installation service providers are making it easier than ever for Saudi consumers to embrace this cutting-edge entertainment solution.

What is IPTV?

IPTV, or Internet Protocol Television, is a technology that delivers television content through internet protocols. Unlike traditional cable or satellite TV, IPTV uses the internet to stream content directly to your device. This means you can watch your favorite shows, movies, and live events on various devices, such as smart TVs, smartphones, tablets, and computers.

How Does IPTV Work?

IPTV works by sending video and audio data in small packets over the internet. These packets are then reassembled by your device to display the content in real-time. This on-demand streaming method ensures a smooth and uninterrupted viewing experience.

The Growth of IPTV in Saudi Arabia

Saudi Arabia has witnessed significant growth in the adoption of IPTV solutions. The availability of high-speed internet and the desire for more diverse content options have contributed to this surge in popularity. IPTV system providers in the country are continually expanding their offerings to cater to the increasing demand.

Benefits of IPTV Solutions in Saudi

Wide Content Variety: IPTV solutions in Saudi offer a vast selection of channels and on-demand content from around the world.

Flexibility: Users can watch their favorite shows anytime, anywhere, and on any device with an internet connection.

Interactive Features: Many IPTV services provide interactive features like pause, rewind, and fast forward.

Cost-Effective: IPTV often offers competitive pricing compared to traditional cable TV.

Types of IPTV Services

Live TV Streaming

IPTV allows users to watch live broadcasts of their favorite channels in real-time.

Video on Demand (VOD)

VOD lets users choose and watch content whenever they like, giving them full control over their viewing schedule.

Time-Shifted Television

With time-shifted television, viewers can rewind or fast forward live broadcasts, ensuring they never miss a moment.

Interactive TV

Interactive TV features engaging options like polls, quizzes, and interactive advertising, making TV more engaging.

IPTV vs. Traditional Cable TV

IPTV has several advantages over traditional cable TV, including cost savings, a broader content library, and the ability to watch on multiple devices.

Choosing the Right IPTV System in Saudi Arabia

Selecting the right IPTV system in Saudi Arabia is crucial. Factors to consider include content variety, subscription plans, and customer support. Look for reputable IPTV installation service providers who can ensure a smooth setup process.

Setting Up IPTV in Saudi Arabia

Setting up IPTV in Saudi Arabia is relatively straightforward with the assistance of professional IPTV installation service providers. You need a stable internet connection, a compatible device, and a subscription to an IPTV service.

Challenges and Concerns

While IPTV has many benefits, it also faces challenges such as piracy, content restrictions, and the need for robust internet infrastructure.

Future Trends of IPTV

The future of IPTV in Saudi Arabia looks promising. Expect to see advancements in 4K streaming, augmented reality integration, and personalized content recommendations.

Conclusion: IPTV systems in Saudi Arabia are transforming the way Saudis access and enjoy television content. Their flexibility, affordability, and vast content library make them a compelling choice for modern viewers.

#IPTV SAUDI ARABIA #IPTV SERVICE #IPTV SOLUTIONS IN SAUDI #IPTV SYSTEM IN SUADI ARABIA

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ramixiptv · 1 month ago

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Best IPTV Saudi Arabia 4K

RAMIX IPTV 4K: The Best IPTV Option in Saudi Arabia

RAMIX IPTV 4K has emerged as a leading choice for viewers in Saudi Arabia seeking high-quality streaming options.

With its extensive channel lineup and support for 4K resolution, subscribers can enjoy a seamless viewing experience that brings both local and international content to life.

The platform is designed with user-friendly features, ensuring easy navigation and accessibility across various devices.

Additionally, RAMIX IPTV 4K offers superior customer support, making it a reliable option among IPTV services in the region.

Overall, it stands out as an excellent solution for those looking to enhance their entertainment experience.

Best IPTV Saudi Arabia 4K

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theblogree · 2 months ago

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IPTV in Riyadh: Revolutionizing Hospitality and Entertainment in Saudi Arabia

As Riyadh grows as a hub for business, tourism, and healthcare, there is an increasing demand for advanced, on-demand entertainment and information solutions tailored to a professional setting. IPTV has become a key technology for institutions like hotels, hospitals, and educational centers in Riyadh. Known for delivering seamless, high-quality, and flexible content, IPTV Riyadh is fast becoming the preferred solution for institutions aiming to enhance user experience. Key IPTV providers in Riyadh offer tailored systems designed to deliver high-quality content without relying on traditional broadcasting infrastructure, creating efficient, easy-to-use systems for various industries.

What is IPTV and Its Value in Riyadh?

Unlike traditional television setups that depend on satellite or cable connections, IPTV systems deliver TV and video content through digital networks. This technology allows users to stream live TV, access on-demand movies, and interact with programming without needing traditional cable or satellite equipment. With an emphasis on IPTV installation in Riyadh, institutions such as hotels and hospitals are taking advantage of IPTV’s versatility to provide guests and patients with entertainment options that suit their needs.

For businesses in Riyadh, IPTV’s functionality goes beyond simple viewing. The systems are highly customizable and can be integrated with other services, allowing hospitality providers, healthcare facilities, and educational institutions to offer multilingual content, high-definition channels, and even interactive services like digital room controls or information portals. The flexibility of IPTV system makes it possible to provide tailored content for users across different sectors.

Hotel IPTV Riyadh: Enhancing the Guest Experience

In Riyadh’s thriving hospitality sector, hotel IPTV Riyadh solutions are redefining guest services. Through IPTV, hotels can offer an immersive in-room experience that includes on-demand entertainment and easy access to hotel services. The flexibility of IPTV allows hotels to adjust content offerings based on guest demographics and preferences, ensuring a top-tier experience. By providing a mix of international channels, streaming services, and customized hotel information, IPTV in Riyadh enhances the overall quality of the stay.

Additionally, hotels that invest in IPTV installation benefit from multi-device compatibility. This aligns with Riyadh's drive toward modernization, allowing hospitality providers to deliver a technologically advanced, customer-centric experience. Moreover, hospitality IPTV Riyadh systems can also include features like restaurant reservations, local guides, and room service options—all accessible through an IPTV interface, thereby adding a layer of convenience for guests.

Hospitality IPTV Riyadh: Transforming Patient Care in Hospitals

Hospitals and healthcare facilities are another sector in Riyadh leveraging hospitality IPTV Riyadh systems to improve the patient experience. IPTV systems in hospitals allow patients to enjoy a wide range of entertainment, including family-friendly shows, religious content, and educational programs. With IPTV, hospitals can provide interactive features that not only entertain but also inform, such as patient education videos on procedures, treatment plans, or post-care instructions.

For hospitals, IPTV system go beyond entertainment, acting as a communication tool that ensures patients and families have access to the information they need. Many healthcare facilities in Riyadh are turning to IPTV providers in Riyadh to implement systems that improve patient satisfaction, reduce stress, and make stays more comfortable.

IPTV Providers in Riyadh: Choosing a Reliable Solution

Working with the right IPTV provider in Riyadh is essential to ensuring high-quality and uninterrupted service. Providers offer tailored packages, installation support, and customer service to meet the needs of industries ranging from hospitality to healthcare. Reliable providers understand the specific needs of each sector, ensuring that IPTV systems are both flexible and scalable, allow businesses to adapt to changes as they expand or diversify their offerings. Whether in hotels, hospitals, or corporate environments, an expert IPTV provider can enhance operational efficiency while delivering an engaging user experience.

IPTV Riyadh systems provide more than just entertainment; they offer a seamless way for businesses to communicate, inform, and interact with guests and patients. Choosing a professional provider allows establishments in Riyadh to fully utilize the potential of IPTV, creating a more personalized and efficient experience for all users.

Conclusion

As Riyadh continues to grow, the adoption of IPTV in Riyadh is shaping the city’s approach to entertainment and information, particularly in the hospitality and healthcare sectors. From hotel IPTV Riyadh systems that provide interactive, customizable content for guests to hospitality IPTV Riyadh systems in hospitals that enhance patient comfort and information access, IPTV technology offers a dynamic solution for various industries. With the right IPTV provider and a well-planned IPTV installation, institutions can offer high-quality, flexible, and multi-device content options, keeping pace with Riyadh’s evolving entertainment landscape.

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majalatsalsabil · 4 months ago

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Your Ideal Destination for Competitive Subscription Deals

If you're looking for a reliable place to get your favorite subscriptions at competitive prices with excellent service, then **faastores.com** is the perfect choice for you. The website offers access to a wide range of subscriptions, including **Shahid subscription**, **YouTube Family subscription**, and **IPTV subscription**, making it a preferred destination for many users in Saudi Arabia.

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For those seeking a complete entertainment experience that combines global and local TV channels, the **IPTV subscription** available through **faastores.com** is the best choice. IPTV allows you to access thousands of TV channels in high quality, making it the ideal solution for watching your favorite programs at any time and from any location.

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columbianewsupdates · 8 months ago

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Top 6 Hotel IPTV Solution Providers in Jeddah, Saudi Arabia for Enhanced Guest Experience

http://dlvr.it/T6tv7J

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iptvgang · 2 years ago

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IPTV systems are architected and delivered using Internet Protocol networking methods, rather than using traditional radio frequency broadcast or satellite channels. IPTVFOLLOW is one of the best IPTV service providers in USA.

https://iptvfollow.com

We are equipped with highly futuristic IPTV software technology to offer the best hospitality IPTV system in Dubai and all over USA. Our IPTV brings an advanced level of control and flexibility to digital TV channel distribution. We provide exclusive professional IPTV Dubai services without compromising on quality and flexibility and provide end-to-end IPTV solutions for hotels, educational institutions, hospitals and corporate buildings.

IPTVFOLLOW provides a complete hardware and middleware IPTV solution that fully adapts to our customer's hospitality needs. IPTVFOLLOW is the US leader in successfully executing IPTV in the hospitality industry in Dubai and across the US. Hotels, restaurants, travel and tourism, resorts, etc. are some of the business practices in the hospitality industry. According to customer needs, IPTVFOLLOW will plan, design and deploy IPTV hospitality industry services in a more desirable and customized way and provide the best services in IPTV USA. We provide hotel IPTV systems in a more reliable and flexible manner to complete the IPTV solution as the best guest entertainment solution.

In the United States there is a growing demand for TV signal distribution over a local area network (LAN). IPTVFOLLOW provides a total solution that includes an IPTV headend to receive and convert TV signals. We have an expert engineering team for IPTV installation and IPTV configuration in Dubai, USA. They remove your uncertainty and provide the best IPTV in USA. We help set up network architecture and distribution equipment at client locations to match their IPTV requirements in Dubai, Saudi Arabia, Oman, Bahrain, Kuwait and Qatar. Our Smart IPTV Dubai will provide a hassle-free service, thus increasing customer satisfaction and trust

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awesomechrisharry · 3 years ago

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Increasing Demand for Digital Terrestrial TVs to Provide Growth Opportunities for Broadcast Infrastructure Market During 2021–2028

According to our latest market study on “Broadcast Infrastructure Market Forecast to 2028– COVID-19 Impact and Global Analysis – by Component, Technology, and Application,” the market is expected to grow from US$ 4,713.7 million in 2021 to US$ 8,145.7 million by 2028; and is estimated to grow at a CAGR of 8.1% from 2021 to 2028.

Digital terrestrial TV (DTTV) is an implementation of digital television technology to provide a greater number of channels with better picture and sound quality using aerial broadcasts. Tshe inclination of people toward video-on-demand (VOD) services and digital terrestrial television (DTT) with advanced video and audio features is growing exponentially in today’s fast-paced and technologically advanced world. With the availability of unlimited choices such as Amazon Prime, Netflix, YouTube, Hotstar, and Disney plus, and on-demand channels of broadcasters, viewers are served with a vast range of options than ever before. Despite the dominance of these networks, terrestrial television continues to assert its position as a basic service to viewers worldwide.

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Cisco Systems, Inc.

Clyde Broadcast Technology

CS Computer Systems Ltd.

Dacast Inc.

EVS Broadcast Equipment SA

Grass Valley

Kaltura

Nevion

Ross Video Ltd

Zixi

Advancements in technology, along with shifting consumer behavior, are revolutionizing streaming services. The demand for scalability and agility is triggering the adoption of cloud platforms in the broadcast industry and increasing demand for video viewing/interactive viewing has led to increase the adoption of cloud-based solutions and propelled the growth of the broadcast infrastructure market. Moreover, increased government spending on cloud-based infrastructure, cloud-based solutions and managed services, and hybrid networks is anticipated to boost the broadcast infrastructure market growth. Growing security concerns and maintaining customer trust will encourage broadcasters to adopt new delivery models. All the advancements and developments are likely to have a significant positive impact on the market growth during the forecast period.

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Broadcast Infrastructure Market – by Component

Hardware

Software

Services

Broadcast Infrastructure Market – by Technology

Digital Broadcasting

Analog Broadcasting

Broadcast Infrastructure Market – by Application

OTT

Terrestrial

Satellite

IPTV

Others

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North America (USA, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

South America (Brazil, Argentina, Colombia etc.)

Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, and South Africa)

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blogsmithelenablr · 4 years ago

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TV Analytics Market : Global Industry Analysis and Opportunity Assessment; 2020– 2026

The latest updated report on the Global TV Analytics Market added by Reports and Data presents a comprehensive analysis of the industry size, revenue forecast, regional spectrum of the business vertical, and further elaborates on the major hurdles, challenges, and latest growth prospects. It also provides information on the growth strategies adopted by the prominent industry players and a comprehensive overview of the competitive landscape of the market. Furthermore, it offers the projected valuations of the TV Analytics industry in the forecast period of 2020-2026 along with projections about the key regions and segments expected to gain traction in the coming years.

The research report further analyses the market trends and radical features affecting the growth of the market during the estimation timeframe. The report also provides a thorough analysis of the factors limiting the growth of the industry and the factors driving the growth. The report offers an overview of the business vertical, taking into consideration the influence of the currently unfolding COVID-19 pandemic on the overall industry. The report also studies threats and challenges the industry players will have to face due to the changes induced by the COVID-19 pandemic.

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Competitive Landscape:

The report on the global TV Analytics market offers a comprehensive analysis of the competitive landscape with a special focus on the production and manufacturing value, pricing, product portfolio, gross profit margin, market position, and financial standing. According to the research report, the companies actively engaged in the report include Google, IBM Corporation, Zapr, The Nielsen Company LLC, TVSquared, ALPHONSO INC., 605, Amobee Inc., TVBEAT INC., Clarivoy, DCMN, Blix, FiscOwl LLC, H-Tech, Realytics, Edgeware AB, FourthWall Media, Sorenson Media, iSpot.tv Inc., Parrot Analytics Limited, Conviva Inc, Admo.tv, iQ Media Group Inc., and BrightLine Partners LLC., among others.

Component Outlook (Revenue, USD Billion; 2016-2026)

Services

Software

Support and Maintenance

System Integration

Training

Deployment Type Outlook (Revenue, USD Billion; 2016-2026)

On-premises

Cloud

Transmission Type Outlook (Revenue, USD Billion; 2016-2026)

Over-The-Top (OTT)

Cable TV

Satellite TV or DTH

Internet Protocol Television (IPTV)

End Use Outlook (Revenue, USD Billion; 2016-2026)

Content Development

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Regional Analysis of the TV Analytics Market includes an in-depth assessment of the following key regions:

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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Highlights of TOC of the TV Analytics Market Report:

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Chapter 2: Summary of the TV Analytics Market

Chapter 3: Insights into TV Analytics Industry

Chapter 4: Regional Analysis

Chapter 5: Company profiles

Chapter 6: Recent Developments and Expansion Plans

Chapter 7: SWOT Analysis

Chapter 8: Manufacturing Cost Analysis

Chapter 9: Development Trend Analysis

Chapter 10: Market Concentration Analysis

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ourdimitriblr · 4 years ago

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imamirasafi · 6 years ago

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cmt-technologies · 6 years ago

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theblogree · 3 months ago

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soukacatv · 5 years ago

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Pulse Width Modulation (PWM) Controllers Market 2019 Global Demand and Scope – Analog Devices | Soukacatv.com

Global Pulse Width Modulation (PWM) Controllers Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 details the summary and describes the Product/Industry scope within the market. The report also discusses the market review and forecast to 2023. As per several market studies being conducted by Fior Markets, it is evident that the Pulse Width Modulation (PWM) Controllers Market is growing at a very fast pace. The rising industrial advancements market is expected to flourish the growth of the market over the forecast period.

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businessweekme · 6 years ago

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Campaign Trail: Advertising Trends for 2019

Industry experts in the advertising field discuss trends for 2019 and the future of advertising industry.

Elda Choucair, CEO – PHD Media Middle East North Africa

Ravi Rao, CEO – Mindshare Media Middle East North Africa

Satish Mayya, CEO – BPG Maxus

Rani Raad, President, CNN International Commercial

How have ad agencies fared in 2018? What were the biggest areas of growth?

Choucair: Unfortunately, 2018 will end with a further reduction in advertising investments on the previous year. Single digits it may be, but it comes on the back of several years of decline. Digital is rising rapidly, even at the expense of TV but particularly print. As budgets are under pressure and market conditions soft, clients are prioritizing short-term results and investing more and more in data and technology, programmatic, content and influencer marketing. In turn, we’re seeing growth in our more data-driven and content-driven marketing services, as well as our technology and transformation consulting services. Following our network expansion into the Levant, we’ve seen good results from both Lebanon and Egypt.

Elda Choucair, CEO – PHD Media Middle East North Africa

Rao: Agencies have had roller-coaster years since 2017, having had to face scores of mega pitches, movements, resulting in reduction of Adspends and revenues. The biggest areas of growth have been in digital, data & technology, analytics and content primarily on account of the dire need for stretching the media dollars for better business results.

Mayya: How an optimist would put it “we have lost on billing but gained on valuable experience.” It’s been a tough year for advertising industry but for a media plus agency like ours it has been great on the kind of different work we have been involved in. Writing content scripts to managing dinner parties have been our day job lately.

Raad: CNN is going through a strong period of growth. Commercially, we are on track to double our international digital business and further grow our leadership position in the pan-regional TV space.

This transformation is only set to continue as we work within our new corporate structure as part of AT&T to deliver a more personalised user experience. With this greater personalisation, we look to a future of radical change in how audiences around the world consume our product as well as the way that commercial partners work with us.

What are your predictions for 2019? In which direction do we see the industry moving? (Technology, Mobile, Web, Print, TV, Outdoor, etc.)

Mayya: We are not predicting in favour of any one medium. We are of the opinion that crush for digital and technology will end, and we will consider media worthiness on a communication objective. Technology which in itself is not a specific media, will continue to help communication agenda, and we will come out of data driven approach to data supported approach.

Rao: 2019 will see a tipping point where Adspends on digital will, for the first time overtake TV in MENA mainly driven by increased spends on search that had been neglected for several years. The need for performance marketing and measuring outcomes rather than media outputs have forced marketers and advertisers to focus on this area. The big mistake is in ignoring the power of TV and what it provides for the audience at large. Mobile is the prime mover and will only continue to strengthen further. Take the recent data published by The Global Web Index for Saudi that shows one-third of internet users in the age group of 16-24 do not watch tv!

But then, even among this target segment the same content is viewed online on mobile or through delayed viewing on smart tv. Extraordinary times, and the lines are blurring the most between tv and online, so it calls for a greater measurement of video per se.

Raad: I don’t see the future as a binary choice between platforms. 70% of our business is multi-platform as we combine the best of CNN across TV, digital and social media for our commercial partners.

Rani Raad, President, CNN International Commercial

However, the platform that excites me the most for 2019 is mobile. The roll-out of 5G will bring a total reimagining of the use of mobile, and content providers and brands will need to adapt accordingly. The majority of digital consumption of CNN is on mobile, and I expect 5G to be the springboard for future growth and innovation.

Choucair: In 2019, we will see a continuation of most of the trends we’ve experienced lately. These include a focus on the lower end of the purchase funnel and sales, on performance marketing, on data and analytics, micro-targeting and tailored content at scale. Programmatic advertising will spread further and deeper into various media, including OOH, and into premium formats and inventory. The digitization of marketing will see Google and Facebook claim an ever-higher share of total investments in MENA, reaching a third, although their growth is slowing a little. Other media will see their share of the total decline further, a little slower than in the past though. Mobile marketing will keep on growing. Let’s not forget that 5G is around the corner and many telecoms in the region are already testing the technology. What’s really driving all this is a move from mass-marketing to individual marketing at scale and we will see progress into addressable TV, with the rise of IPTV homes in the region.

What is the ‘next big thing’ in the advertising industry?

Rao: An end-to-end solution from insights to analytics with content playing a crucial role in the entire chain of communication. Adaptive marketing is a necessity, so a brand has an agile response to counter its competition and be relevant to consumers through relevant content. Easier said than done and this is where all agencies are headed – be it creative or media.

Raad: Augmented Reality has the potential to be huge. With this technology, you can be transported to a location while sitting in your living room. This experience could be to sample goods before purchase, see a destination before booking to go there or be part of a live experience that you could never have otherwise had access to. For me, AR is a gamechanger.

Choucair: The biggest change will actually be invisible. It is all about marketers creating a new infrastructure, choosing the right technology stack and putting it in the hands of the right talent to create meaningful experiences and outcomes out of data and analytics. New roles are surfacing and so are more agile structures and processes, at the client, agency and media end of the spectrum.

Mayya: Next big thing in communication industry will be cleaning up digital media; transparency, credibility and authenticity.

Everyone has been talking about the duopoly between Facebook and Google and that they’ve won the ad tech power game, what are your thoughts on that?

Raad: I understand when marketers turn to the FAANGs if they need scale or performance marketing. However, what if a brand wants to be part of an immersive consumer experience, packed full of storytelling in a premium environment, with an audience of hard to reach affluent decision-makers? That’s when advertisers engage with CNN. In a world where everyone can buy scale, media companies with trust and expertise built up over decades must be confident of using our strengths to differentiate ourselves from some of the shiny new toys in the media landscape

Ravi Rao, CEO, Mindshare Media Middle East North Africa

Rao: Of course, they raised the bar, and it is evolving even more with data and tech companies carefully (GDPR is just the beginning) manoeuvring around data privacy and piracy. In the end, getting to maximize the business impact is the end game. The ecosystem is now getting enlarged and enhanced with so much of play in the start-ups and SME set-ups, it is hard to predict anything further, except that the transformation in coming months will keep throwing more surprises.

Choucair: Ad tech is certainly taking prominence in our landscape and there is a rapidly growing number of players in this space, promising brands higher level of relevance and performance. Obviously, Google and Facebook dominate the digital landscape and as such are the default setting for countless advertisers. The rapid growth in digital advertising has presented several challenges for advertisers, such as viewability, fraud, measurability, brand safety and data security. We’ve addressed these through technology and, in cases, regulations like GDPR. Facebook and Instagram have addressed concerns with the measurability of their audience numbers through the compliance with an independent audit of their internal data collection process by the Media Ratings Council (MRC), for example. Google and Facebook’s growth will slow down as they embrace higher standards in terms of content and sales.

Mayya: They have done a few things right so far. But we have seen tides change very quickly. Specially in a technology led environment all have a fair chance to develop something new and better. And, people are not loyal to a platform which makes the duopoly situation vulnerable.

What do you predict for the ad business within the next 5 to 10 years?

Choucair: There are several angles to consider. Technological developments will lead us to more personalized communications, enriched through augmented reality and responding to more instantaneous physical or behavioral stimuli detected by sensors and devices. Brands will need to evolve further in such a context and rise above their mere functional dimension to reach and stay in people’s consciousness. Our role as marketing agencies will be to engineer the environment in which these brands will evolve and thrive, creating engaging and effective experiences, be they physical or virtual. We’re rapidly expanding beyond media planning and buying, but what remains is our consultative, advisory and executional role for our clients and our mission to grow their business. As automation will take care of the more mundane aspects of our work, we will be able to operate at a higher, broader and even more strategic level with our clients. We may be experiencing disruption and facing our own business transformation, but we’ve always been an agile and resilient industry, so it will be a part if not a contributor to the change and we will not be sidelined by it.

Rao: It is all about speed, provocation and collaboration and the team that adds value to a clients’ business alone will survive. There will be no funnels, just commerce everywhere. And this requires a seismic shift in marketing talent too – the race is on. Exciting times.

Mayya: I would rather not comment. It’s very unpredictable, there is a school of thought that predicts ad business will be non-existent in 10 years, and it will merge into the marketing role for companies. With creatives not required anymore, and media helping with planning, advertising agencies will have to drastically reinvent themselves, probably shift more towards being stakeholders with media.

Raad: If we think that the media landscape has changed quickly over the last ten years, then buckle up for what is yet to come. With faster connectivity we are about to enter a whole new world. Audiences will have different consumption habits and content experiences, brands and media will need to adapt quickly, and there will be further consolidation and convergence. All this adds up to an exhilarating rollercoaster, where the only ones enjoying the ride will be the platforms that have consumers at the heart of their business and are nimble enough to make bold choices

Do you think mixed reality will make a big impact in the ad sector in the coming years?

Choucair: Mixed reality is in its nascent age, it’s not a mature technology yet however it is certainly going to happen and will impact the entertainment, retail and gaming industries before it hits the marketing world. Interruptive advertising approaches will be replaced by more relevant, convenient and useful brand experiences, tailored to the individual, the context and the moment. More than a gimmick, mixed reality must add value to people’s lives if it is to succeed.

Raad: As per my previous answer, the likes of AR and VR have the power to be transformative but their impact will be dependent on the technology allowing wider consumer uptake and lower barriers to entry. When these pieces fall into place, it can be a gamechanger.

The post Campaign Trail: Advertising Trends for 2019 appeared first on Bloomberg Businessweek Middle East.

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