#I feel like it might have a similar problem as G2

[coldgoldlazarus]

This is also why I'll always prefer the stylized Miramax approach to portraying the characters. It keeps that visual language from the pieces, but isn't bound by them, and it winds up feeling so much more authentic to me. I can sorta understand the people who prefer the stuff that looks more like the sets, like the Ghost Animations and TLR, or at least respect their right to their opinion, but that just feels so reductive to me in a way.

(I will say that my one gripe with the Miramax stuff is the way eyes are melded into the masks rather than visibly set beneath them, making it harder to see them as masks a lot of the time, and I do wish they had the same level of... crispness, as Ghost's rendering style, but that's neither here nor there.)

I also really love seeing the set prototypes and how it shows how kitbashed chunks of older parts evolved into newer ones, helping keep that consistent visual language going forward even as the style of the builds evolved and new aesthetic ideas were added on top. (The mix of industrial structural kludge and refined angular art deco influence of the Metru-era sets, the Piraka/Inika piston overdose and use of blocky, chunkier textured design elements, the Barraki/Phantoka organic sleekness, and the Glatorian emphasis on elemental aesthetics.) That so much of this got cut up and remixed into new molds also really helps maintain a certain level of consistency among the variety, a perfect balancing act that really makes the universe work.

I also feel like this is what people were kind of trying to get at when criticizing G2's aesthetic, but couldn't quite articulate effectively. We wanted to see new shells and addons that also carried forward the design languages G1 had established, but that thought just came out as "moar pistons!" which is how we wound up with the minor travesty that is the Uniter Torso armor piece. Maybe calling it a minor travesty is a bit much, since I respect the intent at least, but I still don't like it; whether due to the fandom's badly-communicated complaints, or failure to understand on the design team's part, it feels like it's trying to be a compromise between the new and old aesthetics but doesn't really manage to fulfill either all that well.

But yeah, I really like how much distinctiveness and personality the original run had; it's a unique and difficult to replicate set of design ideas, that evolved interestingly across Slizers and Roboriders, G1's decade lifespan, and even the first year of Hero Factory. Sometimes I feel like even the modern fandom's 3D modelers sometimes fail to capture it in an authentic way, but at the same time I do love some of the newer spins I've seen put on it. It's just a really incredible visual identity.

so, random little tangent that came from looking at the old bionicle pens

there’s something about that white bead in the middle, the piece that’s essentially two bohrol limbs smushed together, and it kind of makes me think like… bionicle was never just about the parts the toys were made of

like, all across secondary media and even just firsthand media, you can sometimes see combinations of parts that never existed. the toa hordika’s arms in wos, for one, the way those worked they were clearly pulling from different parts but blending them together to create the look they wanted, some of that happens in the bionicle heroes console game too, they’re not bound to just what appears in the sets

and then you open up the rahi and dark hunter books, and you see these creations that sometimes use things that aren’t lego to hold themselves together, rubber bands and illegal connections, some stuff you’ve never seen in a bionicle set before (probably because it came from a roborider or a slizer but that’s besides the point)

and you see the way that giant parts are strewn about on the surface of bara magna, or making up sculptures in po-metru, and maybe they’re split in strange ways, or they’re overlapping, but you get the sense that, unlike in the toys, these shapes are mutable, they aren’t just static parts that you make the robots out of, they’re almost ideas, visions of anatomy from a world foreign to you

with all of this, it feels like bionicle was always more than just toys. it was more than something you could hold in your hand, there were ideas that you can see and understand but that were beyond your reality, things that didnt exist but could, and that’s how you knew it was more than a toy. the toys were glimpses into a bigger world, representations of living characters, not just plastic playthings but something greater than that

so yeah, there’s more to this silly little customizable pen than i think they intended, and i think that’s great

[saltminerising]

We don’t talk enough about the REAL most toxic FR subforum: find a dragon. 

You got your users who don’t read the original post and just dump whatever they think MIGHT fit based on the title. You got your users who read the op and openly admit they’re posting dragons that don’t fit “but maybe [lame ass excuse]!” You got your guy dumping a bunch of butt ugly XYZ G1s just to try to get rid of them, nevermind that op clearly doesn’t want your hideous reject pile. 

You got your newbie who, honestly, isn’t part of the toxicity, but doesn’t understand the dragons they’re posting everywhere aren’t going to sell for shit… and then you got the op who puts them on blast or makes the feel bad about that (this IS toxic).

You got the person who has like 5 dragons for sale altogether and posts those same. 5. dragons. in every. thread. that slightly. fits. Bro, take the hint. Usually mismatched looking dragons in a semi similar color range because some people just do not know how to make good pairs.

You got your overly picky ops who may as well just use the AH, because they don’t want to be shown any dragon that isn’t exactly like the vision that exists in their head (that they will have to do a massive breeding project for because it doesn’t exist). You got your SUPER self-contradictory ops who say they want one thing, then reject every dragon that actually fits the specifications only to eventually choose one that… doesn’t. You got your nasty power trip ops who @ you and instead of politely saying no, have to bash on your dragons or imply you were an idiot for posting them even if you read their post thoroughly and they fit.

You got your ops who forget to add a detail to their post and then make it everyone ELSE’S problem they didn’t read their mind. They forgot to mention they’re a G1 lair? Best to apologize and correct the post, right? Ha! No. They’ll @ and bitch at everyone who posted a G2+ for wasting their time. Bro, you wasted theirs.

You got newbies using FAD as a glorified begging location instead of moseying over to the raffles & giveaways forum to browse dragons that are ACTUALLY free. This includes the newbies who openly admit they want free dragons and also the newbies who are like “I have -12 gems, 2 treasure, and a single piece of meat. Can anyone help me out?” Clearly hoping you feel guilt tripped into tossing them freebies, that they will then exalt when they get the cash to buy the dragons they ACTUALLY want. 

This place isn’t as popular as the art forums or dragon share, but to those of us who dare use it, we know it’s hell on earth.

[cadyrocks]

That whole interaction yesterday about masc/femme voice ranges bugged me a lot, but it helped to remember that the reason I brought it up in the first place was because I thought it might help, and that different people have different experiences with dysphoria. (If demily is reading this... I'm sorry I made it worse, and this is a good place to stop reading.)

But I'd like to talk a bit about why it matters to me.

My comfortable vocal range starts around G2, and ends roughly where tenor parts start getting interesting. I was a bass in my school choir. I can offer a pretty powerful booming drone.

And, frankly? I love that! I love my deep, booming bass range. I love being able to belt out my dad's old folk songs. I love being able to support the bass in choir. It annoys me that people hear that and think "wow, that man has a dope voice", but apart from how it is occasionally perceived, I love my voice. If it's good enough for Fluttershy, it's damn well good enough for me!

To hear people despairing about having a "masculine" vocal range, especially when their range is quite a bit higher... Feels kinda shitty to me. That's my problem, not theirs, but I feel like it'd be a nicer world if people didn't worry so damn much about superficial gendered differences.

Tiny Tim is a cis guy who was 6'1" and sung in a gorgeous high falsetto (if you know his work, it's probably because his hit song, Tiptoeing Through The Tulips" was in the first episode of SpongeBob during the feeding frenzy). Arch Enemy has had a wide variety of cis women doing lead vocals that sound like an orc army battlecry (to be clear, I mean this as high praise). "Dream A Little Dream Of Me" features Ella Fitzgerald and Louis Armstrong with a lot of direct overlap in their vocal ranges. In a song that's explicitly a cishet duet. We make such a silly big deal out of this stuff and it just doesn't make sense!

Human secondary sexual characteristics, from body hair to vocal range to height to who knows what else are largely bimodal, not binary (even that is a significant oversimplification in some cases!). There's significant overlap in the middle, and the distributions have long tails. I have seen hairy women and hairless men; baritone women and mezzosoprano men; WNBA stars and Danny DeVito. I may be in the long tail on some of these attributes but, newsflash, so are plenty of cis women. Some of them even struggle with not feeling feminine enough because of it! I've had cis femme partners who were bothered by their extensive body hair, and I find it really hard to believe that I'm unusual in saying that I don't really care. The whole construct is so ridiculous, nonsensical, and harmful.

I think we'd all be better off if we worried a little less about this stuff. Womanhood isn't some exclusive club where you must be at least X% similar to whatever the current (generally unobtainable) beauty standard is to gain membership. You can be hairy, you can have a deep voice, you can be tall, and still be a woman. Measuring yourself against some platonic ideal of "woman" isn't helpful.

[fukurodaze]

haikyuu!! third gym squad taking the ib diploma programme

ok... my friend and i got rlly stressed the other day and made headcanons for these guys if they were to take classes in the ib... it’s like a levels but like... a bit more death!

for my ib diploma folks you can just hop on over and read what i’ve hc’d but for my non-ib folks, lemme give you a bit of an introduction to the ib diploma programme.

characters included: bokuto koutarou, kuroo tetsurou, akaashi keiji, tsukishima kei, haiba lev, hinata shouyou

THE IB DIPLOMA PROGRAMME is a rigorous two-year pre-college program in your last two years of high school. a full programme consists of one class from each of the six required groups (totalling to 6 classes), which are G1 - first language; G2 - second language; G3 - social sciences; G4 - natural sciences; G5 - mathematics; and G6 - arts (though, arts is optional, and can be switched out with another subject from G3 or G4).

within these six courses, students are required to take at least three high-level (HL) courses and three standard level courses (SL), but some students may take four HL courses and have two SL courses (kind of a rough one tho). 

just to note: there’s two types of math courses - applications and interpretations (Math AI) and analysis and approaches (Math AA). MAA courses are known to be harder than MAI courses because students do more theory work and have non-calculator sections in exams, unlike MAI courses where calculators are required for every exam. also, it is possible for a person to take IB courses instead of the full diploma programme, but i’m not very well acquainted with that variation of the IB programme so we’re just going to assume all the boys got 6 courses.

okay. i am so sorry i just lectured you on a whole school curriculum. anyways. back to haikyuu!!

BOKUTO KOUTAROU : Japanese Language and Literature HL, Mandarin Ab Initio SL, Geography HL, SEHS (Sports, Exercise, and Health Science) HL, Math AI SL, Economics SL

ok so it’s canon that this dude is not doing very well in math but his parents made him do higher level math at first poor boy >:(

he started the year off in higher level and thought he was gonna be fine

no. he was not fine.

so he ended up switching his math hl to sl and his japanese sl to hl

IT IS CANON (special chapter in volume 19 titled “i just forgot” where bokuto has a wholeass crisis about words) that bokuto’s really one to actually really like to think about how words work and function as systems in the same way ib language courses do!!

actually having him do japanese ll hl is just an excuse for me to keep him in math sl sorry

i mean koutarou may be my fav tax evader but he really did sit through two years worth of econ classes... smh

mans is Not listening and has to rely on yukie for notes but he just memorises case studies for exams and does not do anything else

i feel like he just takes mandarin because he thought it was the easiest one... he also thinks the words sound similar so it’s easy to memorise

he’s a pretty good communicator so he practices his mandarin quite a lot. as in, he’s made friends to talk to in mandarin. we love to see it!!!

also. um. i hc that he’s pretty decent at memorisation so geography!! this goes for memorising all the kanji and mandarin characters too

i think SEHS is pretty self-explanatory. mans already known he wanna be a pro athlete might as learn about being healthy as an athlete

KUROO TESTUROU : Japanese Language and Literature SL, English B SL, Business Management HL, Chemistry HL, Math AI HL, Biology HL

now... we all know this mf been taking chemistry hl. it is CANON

and as per his career path... DEFINITELY business management hl

i feel like he’s so analytical in the way he sees things that he likes to explore many areas of knowledge where there are different ways of thinking

takes english as a second language because... whew.. aint it sexy when mans wanna be multifaceted in business

also takes higher level biology because he’d rather not with the languages... but later on i believe he ends up in a higher level language class because he might as well

i feel like kuroo’s classes just give me a vibe i know too too well... 

mans takes math ai. he does not wanna fuck around with a pencil proving a theorem he just wants the answer bro

like in volleyball, he’s a quick thinker. so he’s pretty g with math and business stuff

i literally know someone with this class combo ... it’s not very chill but it screams “you never see me do any course work but i always get at least a B+ in every subject”

AKAASHI KEIJI :  Japanese Language and Literature HL, French Ab Initio SL, Psychology HL, Chemistry SL, Math AA SL, Visual Arts HL

now... this subject combo radiates such pretty energy

pretty subjects for a pretty boy

he was originally going to do biology sl but then found out there is chemistry in biology so he just decided with chemistry. plain and simple.

we all know akaashi is both emotionally and academically intelligent

he’s logical and analytical, and when faced with a tough time he works through it well albeit going through a little bit of struggle

this automatically puts him in math aa... i just see him actually liking proving theorems??? 

but maybe he just thinks his calculator is a nuisance sometimes and would rather solve everything by hand 

also art boy! this dude likes graphic design more but when it comes to traditional art he does Not Hold Back

i like to think that he’s into painting backgrounds and mixed media

if he didn’t take VA, i’m pretty sure he would take economics. because. it’s quite systematic and i think akaashi would take a liking to it

as for japanese ll hl... we all know this dude was supposed to be a part of the literary section in a magazine/manga company but was moved to editor

goes hand-in-hand with psychology, likes to know how words convey meaning and how they affect people

he also thinks french is kind of a cool language. i feel like this guy just wants to do it because it sounds cool and novel for him

all in all, pretty solid subject combo!

TSUKISHIMA KEI : Japanese Language and Literature HL, French Ab Initio SL, History HL, Biology SL, Math AA HL, Instrumental Music HL

4 hl’s... here we are folks

honestly does it for colleges to go like “holy shit this dude is kinda crazy”

but does suffer... coursework tings :)

first of all this dude takes french (even though it’s a beginner’s class) because he just loves to sound cool huh

the summer before his courses started he would have had the basics down after looking through free ib textbooks

plus, being the guy that’s super good at a new language in the class is a huge ass flex and a big ass ego boost. and anyways, with language, he thinks it’s just a lot of simple patterns working together.

this also applies to japanese ll hl... finds writing essays and making arguments ez (at least that’s what he tells himself - he’s kinda nervous when it comes to japanese but he holds on anyway)

practices extra hard on pronunciation. sounds hot tho

math aa hl??? there we go. another crazy one. thought he could ace the class at first.... no. no he couldn’t 

thinks about moving down to sl. probably does. (at least it’s not math ai)

history and biology go hand in hand for him. he has significant interests in prehistoric times, and likes to learn about the origins of life - that’s a given

but he does get tired of the politics talk in history like... goddamn all these people making so many mistakes? just stop making them smh

and instrumental music was just something he got onto because he really would like to just have a course where he could enjoy himself while also learning about the stuff he likes

nobody knows what music he listens to... but i think he’s willing to listen to anything as long as it’s music and it has the kinds of vibes he digs

HAIBA LEV: Japanese Language and Literature SL, Mandarin Ab Initio SL, Psychology HL, Chemistry SL, Math AI HL, Theatre HL

i don’t know how to explain it but lev has such strong psych and chem energy

yes haiba lev’s classes are the ones i picked via roulette wheel

jk not really

here’s the thing though, lev takes psychology because he thinks econ, business management, history, ess, all that jazz is just... absolutely boring. like. super. mf-ing. boring.

so he’s like ooh cognitive processes!

kinda hates that he has to study research methods and research methods ONLY at first but when he gets the hang of it he really finds it one of his fav subs

i actually have no explanation for mandarin ab initio sl... he just seemed like the kind of guy who would wanna do the class solely because he thinks mandarin sounds cool with their intonations and everything

plus he heard that the teacher gives mooncakes every lunar new year ad he. loves. them.

okay now hear me out.

lev is good at math.

maybe not lightning speed analysis or calculations like akaashi, but he finds solving problems fun! except for when they’re without a calculator bc he HATES doing calculations by hand

he can get a bit clumsy with his hand calculations too so it’s nice to just have a calculator on hand

literally only does math ai for the sake of using a calculator at all times (a/n: i take this class, and this was the reason i took it too. COMPLETELY VALID)

and then does theatre for the fun of it!!! confidence levels high for presentations and performances... good fit

kinda thought that ib theatre would be his easy A but oh how he was wrong... hates the research tasks at first but he gets used to it

HINATA SHOUYOU: Japanese Language and Literature SL, Portuguese Ab Initio SL, SEHS HL, Geography HL, Math AI SL, Theatre HL

his classes are bokuto energy but with theatre and portuguese

MANGA SPOILERS! we all know he started thinking abt going to brazil in his second year of high school, and the ib diploma programme starts in the last two years of high school so it fits PERFECTLY

lowkey most of the boys take japanese ll sl because they just. have to.

this is also hinata’s case <3

SEHS HL!!! he has a vision for the future and it definitely involves him understanding health and sports and everything like that, especially after nationals in his first year :(((( still sad abt that

but he’s motivated for this higher level class because he’s really just gonna go all out with the research

math ai sl because... he prolly don’t give a fuck about numbers!!! (it hasn’t been made clear already, but math ai sl is the lowest level math course)

he also took theatre hl because even though he does get scared at first, he’s a natural when it comes to learning new cultures

he’s just so curious about it all and it makes him quite engaged in the class as well!!!!

also kinda took theatre because the other subjects were just not it for him

about geography... he hates memorisation but he also hates everything else in the social studies group so

he just gets by by trying to find the little details of the things he’s studying interesting because really... geography class is just the base of all the places on his bucket list

hinata’s def one of those dudes who picks his subs purely off of liking because we all know he’s going. any subject that isn’t based off of liking is usually a mandatory subject anyways

[birdylion]

These are the recordings from week 0 (pre T) and week 56 (1 year on T). Welcome to my ~ 1 year on T update. Actually it's 13,5 months but anyway who keeps track of time this year anymore. The thing I'm saying in the recording, by the way, is a quote from the book L'enfant de sable by Tahar Ben Jelloun. When I read the book, the quote just stuck with me. It says 'by choosing life, I have accepted the adventure [of it]'.

The pitch on week 56 was at ca 118-119 Hz (~ A#2) when talking freely, 105 Hz (~ G#2) when trying to talk low and 201 Hz when trying to talk very high. My lowest was 3 weeks earlier with 97 Hz (~ G2). The picture below shows that my voice hasn't settled in yet. I'm stopping the weekly recordings though. I'm down to monthly now so I won't have a clear view of the variations my voice might have over the span of my t injections which are every 3 months, but it's too much work to keep it up for now. My voice isn't super deep, and it still sounds like I'm in puberty, but I'm positive it will settle into a richer sound in time.

Here are visualisations of my voice over time:

[graph which shows the progress of my voice pitch over 56 weeks. It's a curve that starts somewhere at 175 Hz, falls steeper in the beginning and then varies between 115 and 130 Hz depending on the week.]

The second picture shows how it looks when I try to talk high (red), normal (blue) and deep (yellow). Normal and deep are very close together which means that I usually talk on the low end of my range. The curve is similar to the one above. The high voice is consistent at some point over 200 Hz until week 17. Then it goes up and down, some weeks as low as 160 Hz, some weeks way over 200 Hz. You can see there that I lost control over my voice in the high range. Slowly, the variations are getting smaller again as I regain control.

Body When I conceal the hips by putting on broad-shouldered jackets, I'm fine. And they aren't as pronounced as they once were. But I'm still not happy with them. Fat distribution is happening so, so slowly. I like my arms and shoulders though, there is some nice happy definition going on there. Every time I'm seeing my endocrinologist for the three-monthly blood tests and checkups, she asks if I've gotten a period in the meantime and the answer is always 'no', I haven't had to deal with that at all since month 2 of testosterone. I can't tell you how much of a relief that is. I used to have problems with my lack of height. I've always found it stupid that some guys can't bear to be smaller than their girlfriends, yet ever since I stopped growing I remember wanting to be taller. Once my brother (who is a few centimeters taller than his wife) complained that when she wears heels, she is taller than him. I said something like 'that shouldn't matter' and my father said 'you wouldn't understand that, it's a male thing'. I had already come out to him at that time. Yay. But well, it's definitely not that I don't understand, I even felt it myself, I just think it's stupid. Anyway, my height is less of a problem for me now that other parts of me look like I want. I can't change my height but I can't change some of the rest, and the other changes make it easier to come to terms with my height. That's good.

Face Since I'm not seeing any people right now, at least not outside a grainy camera picture, I tried no shave november. Well. I definitely have a beard stubble on my chin and the parts of the neck directly below. I have some hint of moustache and hints of sideburns and some long and lost hairs on the cheeks. Let's just say it's better to shave it off completely because it looks really untidy. I'm not showing photos of myself. But my face has definitely broadened. I've always liked my face, and I feel now I look even better.

General Updates I have a top surgery date for january and I hope it will actually take place, but of course with COVID you never know about scheduled surgeries. I just hope it doesn't get postponed until summer because weeks of surgical compression vest will be bad enough in winter and horrible in summer.

It's been 2 years since coming out to everyone. My friends don't misgender me anymore, even accidentally, and my neighbours are all really good about it as well, as are the teachers at uni. My grandmother is sweet as ever and the only one in the family to truly support me. The best thing I can say about my parents is that they try not to call me by my deadname. The last message my mother wrote me started with 'dear adult child who calls themselves [my name]' ... and that's already way better than last year or immediately after coming out.

I missed the one year mark by almost 2 months but I feel months don't matter anymore - if they ever have. The changes are slow but steady so I'm glad I didn't try to stick to monthly updates anyway. Maybe I'll do yearly updates instead, if I do them at all.

Since coming out, being trans is something that was on the upfront of my mind whenever I interacted with ... the world, really. I didn't want that, I just wanted to live my life and possibly use a magical switch to to every element of transitioning I want to do. Of course, that isn't possible. But often I was annoyed by myself and that I constantly had to think about my gender in some way or other.

That is not the case anymore. It sort of fades into the background and I'm more and more confident that some day, there will be times when I just don't think about it at all for days, weeks, possibly months.

I knew I was uncomfortable in my body long before I knew that 'trans' was something that existed in real life instead just in othering, alienating clinical case studies presented in psychiatric textbooks from the early 90s (which was the first resource on trans stuff I had). From time to time I would get into my head that I needed to lose weight and everything would be fine, when of course it wasn't. At some point, I overcame that 'I need to look traditionally feminine' thing which anyway only made me more miserably the more managed to achieve it. I started to think about 'looking on the outside how I felt on the inside' and was presented with the problem that I didn't know how I felt on the inside because I tried so long to feel on the inside how I thought I had to look on the outside. So when confronted with the question about what was happening on the inside, I came up empty. One day I took a pencil and tried, within the confines of what I thought was possible for me, to draw how I would like to look if I could. The result had me thinking 'okay I need to become a bodybuilder' because the result was a muscular and boyish figure. Now, I'm nowhere near that muscularity (or if I am, there's enough of a layer of fat to cover it, and tbh it’s not that much of a goal anymore now that I’m so much more comfortable with myself), but:

When I look in the mirror, I see more and more of that boy looking back at me. And that feels SO GOOD and right.

[sternerstufftoys]

No really, this still counts

It is the year 1989 blah blah let's just get to it, okay?

So, right, y'know, I had originally thought I could do Power of the Primes Octopunch today, what with his squad of pretenders being pretty much the only Hasbro releases in 1989 which weren't Micromasters. But it turns out I have absolutely nothing else to say about Prime Masters. But you know who else was a Pretender in 1989? Starscream, Jazz, Grimlock and Bumblebee. And sure, I have already reviewed a Starscream, way back in my first ever review. But this is Pretender Starscream, alright. Who says? I say. Let's do this

Starscream's appearances in the Marvel comic got off to a slow start. In the early issues he didn't get much of a chance to jostle with Megatron for leadership since Megatron was ousted from power so early on. There were a few hints of insubordination here and there, but in comparison to his cartoon portrayal, Starscream was practically just one of the lads..

...right up until he gained godlike omnipotence and slaughtered everyone. It's the quiet ones you have to watch out for, certainly. And when Starscream goes quiet, you ought to be getting nervous. It's never a good sign. Of course it all went pear-shaped and Starscream was defeated and killed (giving way to a coda which haunted my nightmares for a while), but was brought back in short order thanks to his Pretender release, a chance for the toy designers to actually make him look like kids expected him to look. I have to admit it, the G1 Pretender Starscream robot is a hell of an improvement on the original Seeker mould, and I don't mind who knows it.

And likewise, this Earthrise Starscream ought to be an improvement on all previous iterations as well, right? Well now. Hm. Here's the thing. It is and it isn't. Let's be straight, this is the best Starscream that looks and feels like you think Starscream ought to look and feel. He turns into an F-15. He has the proper cockpit-chest dealie. Those shoulder vents are there because there's nowhere else for the actual jet intakes to go. This is a proper Starscream. But he's also got a bit too much bulk in the chest, which translates to way too much bulk in jet mode, and this is all down to the serious problem that what you get is essentially just an upscaled version of the 2006 deluxe Seeker mould. With my tinfoil hat on I might wonder if this was to leave customers unsatisfied enough that a new Masterpiece Starscream would still be desirable, but more rationally I think the designers had spent so long on Siege Starscream and the rest of the WFC lines that cranking out ER Screamer on a lower budget just made sense.

And don't get me wrong, this is still a hell of a toy, and it seems to capture something about the character that few toys, even Siege, have managed. It feels very Starscream. I can practically hear Chris Latta screeching in my ears from that utterly perfect headsculpt. Actually, hang about on that for a sec - it really is one of the finest headsculpts I've seen, not just for its accuracy, but for a really exquisite Mona Lisa smile that vanishes and reappears depending on the angle of the light in the room. Sod the controversy with Siege Thundercracker getting Starscream's smirk-face, this head manages to be both in one.

There was a certain kind of thrill running through Starscream's late appearances in the Marvel comic. The sense that, having briefly become so terrifyingly powerful, Starscream was someone to be genuinely feared rather than the whinging failure that he'd been in the cartoon. He got to be a semi-regular presence right up until the penultimate issue, thanks to his Pretender toy giving way to an Action Master, and eventually his boring old G2 toy. He'd probably have got to stay anyway - Starscream had pretty much entered the big league, and would rarely leave the franchise again. Even in Beast Wars his torch was carried by the suspiciously similar Terrorsaur. So yeah, if you're not much into Starscream you're plum out of luck. After 30 years he's not going anywhere. Pathetic fools. There's no escape.

[matau-the-228th]

Mahianō: A G2 Story

                                        Part 7: Back to start

Nuju slowly retraced his steps down the catacombs, taking careful note of everything, down to even the minutia. He had opted to stay behind at the city center. His presence was not particularly needed among his former peers in the Ice Sector, as it had the lowest incident rate of any Sector. At least, it had thus far. 

Former data could not exactly be depended upon, Nuju had concluded. All evidence up until now suggested that Toa were built as Toa. And yet, Nuju himself was apparently proof that Toa could be created from a Tekoan. 

Precisely why he was scouring the ancient tunnels below the heart of the city.

The entrance itself had been disguised as one of the many decorative hexagonal extrusions that lined the Grand Temple. Even though the passage was now well-marked, Nuju still had difficulty in distinguishing the door from the rest of the building. This of course brought up, as they say, the prize-winning question. How exactly did six Tekoans manage to wake up underneath the Grand Temple in a vault that was both sealed and disguised?

It was clear from the furnace room that this place had been in use once. The sheer abundance of tools and weapons suggested that it had also functioned as an armory. A logical suggestion, due to the scale of the room, was that it had been used by the city’s Toa and Protectors in days past. However, a historical monument such as this would have been protected and preserved as the Toa and Protectors retired or passed away. 

It would be reasonable to think that Lhikan and Tuyet would have made someone aware of this place before their time came. But Tuyet died and Lhikan vanished, leaving no one aware of the vaults.

Nuju pressed a button on his scope. A small light blinked in the corner of his vision, indicating that it was ready to record. 

“Toa Nuju, Log 1-37. First chamber under Grand Temple, designated ‘The Forge.’ Architecture is Pre-Tenth Era design, suggests construction during founding of Tekoa. Depth of Two-point-three Metra, instrumental. Equal depth to Earth Sector, no indications of chamber on city maps.”

He turned to the still-lit forge furnace, panning along the odd hexagonal anvils and up the staircase to the smelting basin. The smokeless fire had grown in size since initially lit, burning a bluish color, the steady blaze lighting the room far better than the light-crystals had. It should, by all means, have gone out by now, though there could be some unseen mechanism at work keeping the fire ablaze. 

“The specific materials appear to originate from Stone Sector, Fire Sector implementation. Depth indicates heavy Earth Sector involvement. Forge seems is contemporary and powered, leading to conclusion of creation six to nine cycles ago, maximum.”

Nuju tilted his head up to the ceiling, observing the tiling of the dome above. It was what one would expect of a ceiling over such a furnace, caked with a crystalline layer ash, soot and slag.

“Er...Personal reminder: Inform Toa Vakama that, despite his fine handiwork in crafting my batons, it regrettably seems that the amorphous Vahki’s glass remains cannot be removed from them. I will continue using them to the best of my ability.”

----------------------------------------------------------------------------------------------------

The quartz-like hall ahead of him felt cold, even to the Ice Toa. A more superstitious person would have assumed that it was destiny or some force of the deities that allowed him to find the correct route through the maze. He had felt a draft running through the passage, and subtle markings on the wall made it clear which way they were going.

Pure and simple logic. And the cold was most likely a way to sterilize or preserve certain artifacts stored at the other ends. Some sort of refrigeration units in the sides passages probably maintained a constant temperature far lower than what he was feeling.

Nuju paused to check his scope. Readout was 25° Rel.

That... couldn’t be right. From feel alone, his estimate would be close to -10° Rel. But the thermometer did not match. 

...Clearly, the surface of the hallway was... something like quartz, which was causing interference from it’s piezoelectric traits.

...Yes, that was it.

----------------------------------------------------------------------------------------------------

The canister room was rather... unnerving without the others present. In the low light, the six Toa canisters seemed dark and foreboding, not unlike the burial tubes in the Grand Mausoleum, and asymmetry of the fallen and vertical canisters gave an eerie, though artificial, feeling of decay. Even the dried puddles of stasis fluid made the room unsettling, the greenish-yellow stain on the floor looking for all the world like-

Nuju shook the thought from his mind and continued to work, choosing to focus on the canister he woke up in as a generalized example.

“Augmented medical canisters have a hinge-and-gear mechanism that theoretically would expel the Tekoan inside upon completion of transformation to Toa.”

He lifted his own canister back into place, where it sank back into a socket. He studied the floor around it for a while before continuing.

“Experience, however, maintains that the subject wakes before being tipped over. Certainty of shared experiences not known-”

The clock on his HUD blinked, alerting him that it was now the regularly scheduled time to consume food back in the Ice Sector. Against his better judgment, Nuju sat down at the base of his canister to ingest the rather bland nutrient paste. 

Alternating between eating and recording his thoughts, he continued. “Average time of transformation: unknown. Individual members of current Toa group emerged separately. Until the exact dates of disappearance are known, immediate conclusions cannot be made...”

He trailed off as he watched a small glob of nutrient paste fall to the floor. 

Outside contamination. A forensic nightmare.

He quickly closed the paste container and knelt down to try and scrape the offending food from the scene without disturbing anything else, chastising himself on bringing a faulty food case.

In a short time, the paste was removed, bringing along with it a thick layer of dust and revealing a faintly glowing square of glass embedded in the floor.

Hmm. Even accidents can have their uses.

The icon etched into the glass reminded Nuju somewhat of a cracked plate of ice. Inspecting the floors underneath or in front of the other canisters revealed similar pieces, each one’s slight glow seeming to denote the element of the Toa who had been inside the canister. A marker, perhaps, to tell whoever operated this place to select Tekoans from specific Sectors.

It could also be symbolic. From the center of the room, the canister that Vakama woke up from pointed North, towards the Fire Sector, Matau’s pointed West to the Jungle Sector, and Nuju’s Southwest, to the Ice sector. 

Whenua’s canister was the odd one out, oriented towards the Southeast, whereas the Earth Sector was subterranean.

It made sense, of course, you can’t have a canister pointed down.

Unless...

----------------------------------------------------------------------------------------------------

It had taken half a day, but Nuju was able to schedule a meeting with Elder... erm, Tulaga Dume. He had, of course, tried to meet with Councilor Solek, his representative Elder, but the administrative attendant had simply told him that his message would be passed on to Elder Solek. 

However, they had been quite adamant that the entire Council, save for Tulaga Dume, were in a very, very important meeting, and so might ignore Nuju’s request for the time being.

To be honest, if this had not been urgent Nuju would have waited whole Cycles to talk to Elder Solek, rather than Dume. Solek had a reputation for being so insistent and willful to the Council whenever a new or interesting crisis emerged, even to the point of seeming humorous to the other Sectors. However, he almost always swayed the Council to his favor, so having the Elder of Ice on his side would have ensured that Nuju gain the resources...

“<Toa Nuju? Tulaga Dume will speak to you now.>” Nuju flinched slightly when the Vahki spoke from behind him. He was not caught of guard, of course, it was a natural reflex, considering his last few incidents with the enforcers were not so... pleasant. “<This way.>”

“<Zero Delta Six. We are here.>” The large stone doors to Dume’s office had been recently reinforced with hexagonal shields of iron, reminding Nuju quite a bit of the Great Temple’s exterior. And most of the architecture in all of the important buildings in the city, really.

As the doors opened, Dume swiveled around in his chair to face the Toa of Ice. The synchronicity somewhat unnerved Nuju. 

“Toa Nuju! Welcome.” Dume motioned to a seat. 

Surprisingly, it was adequately sized for a Toa such as himself, and sat down as requested

“I had it moved from Toa Nidhiki’s Home Unit. I thought it would be an admirable... reminder of Toa past.”

“Toa... Nidhiki?” Nuju was puzzled; He had not heard of any Toa by that name.

“My apologies, he was a Toa far before your time. Or my time for that matter. He had just started to fade into obscurity while I was a young child...” The Tulaga moved forward in his seat, resting his elbows on his desk and interlocking his fingers. “But we are getting off topic. What did you want to discuss?”

“I would like to request fellow Toa Whenua and Onewa aid me in a small expedition. Below the Earth Sector”

The Elder of Fire made an expression the Toa of Ice did not quite recognize, tapping his fingers together. It was somewhat of a stern look, but elements of a smile were visible. “I’ll see what I can do. Your expedition seems like quite the interesting new prospect.” 

Nuju stood up. “Thank you for your consideration. And time.”

“It is not a problem, Toa Nuju. I will get your request to the Council as soon as possible. In the meantime, I believe that it would be best if you return to the Ice Sector and resume your duties.”

Nuju nodded. Yes, the Knowledge Towers seemed like the right place to be at the moment. History records should have all that he was looking for. 

Perhaps Toa Nidhiki could lead him to some answers. 

...Metaphorically, of course.

[1] [2] [3] [4] [5] [6] [7]

[josephkchoi]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the right is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

(Guide) How to Choose & Customize a Landing Page Template published first on https://nickpontemrktg.wordpress.com/

[itsjessicaisreal]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

from Marketing https://unbounce.com/landing-pages/how-to-choose-customize-templates/ via http://www.rssmix.com/

[annaxkeating]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

from Digital https://unbounce.com/landing-pages/how-to-choose-customize-templates/ via http://www.rssmix.com/

[samanthasmeyers]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

from Marketing https://unbounce.com/landing-pages/how-to-choose-customize-templates/ via http://www.rssmix.com/

[jjonassevilla]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

from Marketing https://unbounce.com/landing-pages/how-to-choose-customize-templates/ via http://www.rssmix.com/

[kennethmontiveros]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

(Guide) How to Choose & Customize a Landing Page Template published first on http://nickpontemktg.blogspot.com/

[roypstickney]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

[reviewandbonuss]

(Guide) How to Choose & Customize a Landing Page Template

Let’s say you’re the owner of a boutique soap store and you’re taking your business online. (Hey, in 2020, you wouldn’t be the only one.)

You’ve already got a simple website, but you wanna run promotions to really lather up some business. So, you get to work on your marketing campaign. You come up with an irresistible offer. You spend your lunch hours building an email list of existing and potential customers. You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic.

With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. But when you go to choose one in your favorite builder (ahem), you don’t see any that look right for your business. There’s a template that seems like it’s meant for realtors, maybe. Another that’d be good for bakeries. But nothing for soap sellers like you. You’re stuck.

“Dangit, Unbounce. Where’re the soap landing pages?” — You, probably.

Not so fast, sudsy—you’re looking at this the wrong way. The idea here isn’t to find a landing page template that matches your business exactly. First and foremost, you want to choose a template that supports your campaign conversion goal. Everything else—your industry, your product or service, your branding—comes second. 

In this post, we’ll show you how to pick out the perfect template for your next marketing campaign. Then, we’ll show you how you can transform it into a custom-branded, high-converting masterpiece.

How to Choose a Template That Supports Your Conversion Goal

What’s a conversion goal, exactly?

Your conversion goal is the action you want visitors to take as a result of your marketing campaign. Maybe you want somebody to buy a product, like fancy soap. Or maybe you want them to sign up for a webinar about… I dunno, making fancy soap?

The point is that some landing page templates are better-suited to specific conversion goals than others. If you just want someone to buy a product, your landing page’s call to action is pretty straightforward. On the other hand, if you’re registering people for a webinar, you’re gonna need their name and email address (at least). That’ll mean a more complex call to action.

Which template is best for your conversion goal?

Broadly, landing page templates fall into one of two categories: click-through pages and lead generation pages. They’ve each got a distinct type of call to action meant to support a certain conversion goal. 

The page on the left is a click-through landing page, while the one on the left is a lead gen landing page.

Click-through landing pages prime visitors for the next step in their journey, like a checkout flow or sign-up page. Since the real ask comes wherever they end up after this page, the call to action here is simple—usually just a button. (“Buy Now” is a classic of this genre.)

On the other hand, lead generation landing pages use forms to capture visitor information that can be used later, like for promotional emails. These pages typically offer some kind of incentive (or “lead magnet”) for filling out the form—a downloadable ebook or webinar registration, for example.

What about the design of a template?

First, you need to decide whether your conversion goal requires a click-through or lead gen landing page. Then, consider how the template’s design spotlights your offer.

If you’re selling soap, you probably want a click-through template that can accommodate lots of photos of your product, like this one. And maybe you think that soap-making webinar we suggested earlier sounds like a great idea. You might want a lead gen template that can share a video of what people can expect, like this one.

Notice that neither of these templates have anything to do with soap. We chose ’em because their call to action supports our conversion goal and their design reinforces our offer. Now, we can start to replace elements of these pages with our own copy and imagery to integrate them into our marketing campaign.

Converting a Landing Page Template for Your Campaign

Every landing page template is different, but they usually have similar elements and follow the same general structure: a header section, a list of features and benefits, some social proof, and a call to action. (Also check out this post on the anatomy of a landing page.)

Follow the steps below to transform your chosen template into a branded landing page that’ll win over your visitors.

1. Your Header Section

Add a hero image of your product, service, or lead magnet. If you want to help prospects visualize the benefits, consider showing your offer in the context of use: someone using your product to solve a problem or improving themselves through your service. 

Be sure to include your company logo. You want people to know this is your landing page, after all. 

Write a descriptive headline that tells people exactly what you’re offering. You can also communicate your main value proposition using a couple of sentences just under your headline.

Update your call to action. If you’re using a click-through template, you could have a button that sends people to a product page on your website, a third-party delivery platform, or even add a Shopify integration. If you’re capturing leads, try to keep your form simple—only ask for the information you absolutely need.

This header from Promo (featured in our post on high-converting landing page examples) communicates their offer super clearly.

2. Your Benefits Section

People skim, so provide a bulleted list of the benefits of your offer. If you’re creating a sales page, use this space to highlight how your product or service improves your customers’ lives. If you’re offering a lead magnet (like an ebook), tell people what they’ll learn and how they can apply it.

Does your template have icons for each benefit? Make sure they’re relevant to your offer or brand. If not, lots of websites offer free icons you can use to replace ‘em: streamlineicons.com, flaticon.com, thenounproject.com, material.io, icons8.com, ionicons.com, among others.

3. Your Social Proof Section

Include a testimonial from a satisfied customer, or maybe an endorsement from an industry leader. The trick here is authenticity: use a real quote that sounds believable. Even real testimonials that are too positive can sound like you’re making ‘em up. 

Alternatively, you could showcase other kinds of proof: awards you’ve won, trust seals you’ve earned—that sorta thing.

Whatever you include here, remember to ask permission. For example, depending on where you source a testimonial from (Amazon, G2), there may be restrictions on how you can use it. 

4. Your About Section

Let people know more about your business. What makes your product or service unique? What’s your mission statement—your raison d’être? This is your opportunity to connect with visitors beyond this particular offer.

That said, you don’t want visitors to lose focus. Keep it short and sweet.

Coco Village (who we highlighted in our post on the best landing page examples) blends social proof with their own parenting philosophy.

5. Your CTA Section

If your page runs long, consider including a final pitch for your offer. This is your last chance, so make it count. Pump up the urgency or exclusivity, or remind visitors about the benefits they stand to gain—whatever it takes to get the conversion.

Repeat the call to action button from your header section. Or, if this is a lead gen page, include a button that bumps visitors back up to your form. 

6. Your Footer Section

Add your logo and any other details you need to communicate (contact information, copyright notice, any other necessary boilerplate) at the very bottom of the page.

And that about covers it. With that quick checklist, you can turn just about any template into an on-brand landing page in just a few minutes. Simple, right?

3 (More) Examples of Landing Page Template Customization

Alright, the soap example is feeling a little played out. Now, let’s take three templates that Unbounce put together in response to COVID-19 earlier this year—FreshGoods, Multor, and Horizons—and switch ‘em up for different industries.

You can do all of this yourself, of course. But just to make sure these examples are absolute fire, I’ve recruited Gus from our design team to help out.

Gus says “what’s up,” by the way.

FreshGoods → UNIQ

First up is FreshGoods, a click-through landing page template that was designed to help brick-and-mortars get online super quick. Small retailers that don’t have a website can use it to launch a basic ecomm page. Restaurants and breweries can use it to link out to delivery platforms or run special promotions. But it can also fit a more general product launch page—say, for a new mobile app.

The design for FreshGoods clearly speaks to a bakery or cafe. You’ve got the hero image of a bread basket, secondary photography of hand-made pastries and specialty coffees, plus icons that imply food delivery. 

The original version of FreshGoods. (Click to see the whole thing.)

But what’s great about FreshGoods is that it’s both simple and comprehensive. You’ve got all the sections you need to communicate your offer in a compelling way, without any of the technical design elements you’d need to spend hours tinkering with. 

Changing it up is super easy. You’ve really just gotta swap in your logo, images, and icons—then you’ve got (what looks like) a totally custom landing page.

The new landing page we built with FreshGoods. (Click to see the whole thing.)

Sure, when you compare the two pages side-by-side, you can see they’re similar. But think about the amount of real work that went into this. Swapping in the new logo? Two minutes. Sourcing images… say 10 minutes. (Or even less, considering our in-app integration with Unsplash.) Add a couple other minor tweaks, and what you’re looking at is, like, 20 minutes for a whole new page.

All you’ve gotta do now is write your campaign copy. (And if you want tips on how to write for your industry, you can pull some insights from our Conversion Benchmark Report.)

Multor → PersonalTrainer

The idea for the Multor lead gen template was to help businesses offer digital alternatives to their in-person services. Healthcare clinics and dentists can use it to offer online consultations. Realtors can schedule people for virtual home walkthroughs. Fitness instructors can register people for video classes… which gives us a great idea for a new page.

We’ll get to that in a second, but let’s have a look at the original page first. Multor Senior feels pretty Silicon Valley, right? It’s all photos of people on computers. (We even snuck a coffee in there, which is very tech.) And the blue is evoking logic and dependability. Look, there it goes!

The original version of Multor. (Click to see the whole thing.)

Like FreshGoods, Multor is meant to be easily customizable. To create our new fitness landing page, we just added our logo and hero image, changed the icons, and replaced the old photos and video. Then we tinkered with some of the fonts, colors, and backgrounds.

The new landing page we built with Multor. (Click to see the whole thing.)

Lo and behold—we’ve got a whole new page in less time than it takes to finish your morning cup’a joe.

Horizons → MKT Masters

With the Horizons template, we wanted to help brands capture leads and for promotions during a down period. Think travel and hospitality companies that wanna get people booked for events next year, or marketing agencies hoping to attract business with an ebook or webinar.

The original version of Horizons. (Click to see the whole thing.)

You’ll see that the design fits some kind of outdoorsy company, what with the photos of nature and delightful orienteering icons. We’d originally mocked up the page for a downloadable ebook, but this template is great for any kind of lead magnet.

How about… an online class all about great marketing, hosted by future me?

The new landing page we built with Horizons. (Click to see the whole thing.)

We went a little bit wild with this one. In addition to changing up the imagery and colors, we decided to rearrange the sections to have our video just under the fold. That way, the first thing visitors will see when they scroll the page is a preview of our class—the most compelling piece of promo material we’ve got.

Create Your Next Landing Page with a Quick-Start Template

Are you still building your landing pages from scratch? (Or, worse yet, relying on a developer to code ‘em for you?)

Forget that. Using one of Unbounce’s 100+ templates, you can put together a fully-branded, campaign-customized landing page in just a few minutes. That means you can spend less time creating pages and more time creating artisanal soaps—or, y’know, whatever else you wanna do with your time.

Go on—give it a shot.

https://unbounce.com/landing-pages/how-to-choose-customize-templates/

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