#I KNOW YOU MAKE 10K OFF SPONSORS EVERY MONTH

[beecampbell]

youtuber sponsors are fucking 2 minutes long now shUT UP ABOUT NEW AGE ONLINE BANKING AND FUCKING SCENTBIRD I'M AT MY LIMIIIIIIT

[sachirou-senpai]

Kageyama, Yaku, Kenma and Hinata as sugar daddies.

request: ELLIE YOU CAN'T GET AWAY WITH PUTTING THIS IN MY HEAD AND LEAVING ME LIKE THIS AHSHSUSVSHS,,,, can I request some headcannons for Kageyama, Yaku and Kenma as sugar daddies? Or Hinata!!! Even though he's a sugar baby already shsghsbas ;;; Or you can choose whichever you like best between them??? I will be happy with every crumb I can get 🙏

warnings: mentions of s*x and sugar daddy/sugar baby relationships, hoshuimi is a nosy bitch, yaku has the confidence of a god (must be a leo thing) kenma is so cute ahhh, Hinata just wants someone to love and call mommy, i really love this. implied fem!reader for hinata, although i guess you could call a gn person or a male reader mommy. whatever floats your boat.

a/n: this was very fun. ;)

Kageyama:

what the fuck

how did he even get a sugar baby?

great question

it happened because he had a fuckton of money and had no idea what to do with it

and hoshuimi, of course

cause hoshiumi's a nosy lil bitch

saw kageyama checking his bank account app on his phone and was like

WHAT THE FUCK WHY DO YOU HAVE SO MUCH MONEY

it's cause he never spends it

hoshuimi offhandedly tells him he should get a sugar baby

later that night kageyama googles what a sugar baby is

he's shook

doesn't think about it for months

until he gets this ad for a "meet sugar babies" website on a volleyball video he was watching

he thinks oh hell, why not

so he signs up, and meets you

he's so awkward oh my god

but you think it's adorable, and you're glad he's not some old dude

he doesn't know what to do so he asks you a lot of questions about what you like and stuff

the first thing he sends you, i kid you not, was a fucking volleyball

you call and ask him about it and he's like:

"it's the best quality"

you keep it.

eventually he starts sending you stuff you ask for, which works out better for both of you

you help him with the concept of a 'luxury life'

eventually gets a black card and literally just says:

"please use it for me, i don't know how"

and you're like damn okay

the first time you attempt to do something sexual he literally short circuits

you have to explain to him that a sugar baby usually repays their sugar daddy/mommy with sexual favors

he makes the 😮 face

he didn't even think you were sexually interested in him?

he'd be lying if he didn't think you were the most beautiful thing he's ever seen

and he's definitely had some um, not so pure dreams about you

and definitely jacked off to the pictures you've sent him

which he just thought was to show him what you liked

so god if he didn't fucking jump your bones right then and there

it was uh, intense, to say the least

best sex of your life

and the cuddles afterwards? on point.

you two get very attached

he really really likes you

introduces you to the team

which was embarrassing

eventually, you decide you want to become financially independent, and so you tell him you want to cancel the agreement

he fucking cries

he so desperately doesn't want to lose you

cause he's fallen in love with you

he tells you about all of the feelings and how you make him want to do anything for you and he's sobbing while telling you

you're shook, because you've kinda been developing feelings too

so you're like, okay, no sugar daddy stuff, be my boyfriend instead

total 180°

tackles you and holds you, on the floor, for like 3 hours

he still spoils you, it's a habit of his now

but you don't really mind, because you have one hell of a man by your side

(gimmie a kageyama pls)

Yaku:

knows exactly what he's doing and knows exactly what he wants.

You.

he probably met you at some sort of event, you going because you were the personal manager for some really weird guy there

he knew he wanted you the second he saw you

and he was straight up about it too

we're talking like walking up to you and saying:

"quit your job, let me take care of you."

and you're surprised, because who just says that?

you don't even know what happened, but you said yes

quit your job that night, and left with him

yeah, you fucked on the first night but so what?

he is the best sugar daddy omg

he already knows what you like just by looking at you

(no he doesn't, he's just called Alisa so many times she swears her phone is gonna break)

he's more of a surprising you with what he's gonna buy kind of guy, but he always enjoys when you surprise him

he takes you everywhere with him

he has a game in another country? you're going. guaranteed.

he just always wants to be near you

it's clearly more than a sugar daddy/sugar baby relationship from the start

and he likes it that way

he just doesn't want to make you uncomfortable, so he doesn't say anything

you two fuck....a lot

it's clearly not because of the arrangement anymore

you're just naturally drawn to each other

it's intense

and you spend a lot of time together, not only because he literally takes you everywhere

just because you like it

there'll be periods of time where he doesn't buy you anything and you don't buy anything either, but you still stick around and you still have sex

and that's when he knows you actually have feelings for him

HE'S SO HAPPY OMG

you've been in the arrangement for several years

you're practically dating

and so one day he just asks you to marry him and you're like

fuck yes

who wouldn't want to marry yaku morisuke?

cause i sure as hell want to marry him

Kenma:

i think kenma likes to watch twitch streams in the background while he's playing his games

it's just relaxing

with a fake account, of course, he didn't need all the hype from when he joined their stream

one day, a streamer he was watching ended their steam and raided yours

he first heard your voice and was SHOOK

you had the prettiest voice he'd ever heard

so he looked at his computer screen and nearly died

how could someone have such a pretty voice and a pretty face?

wildly unfair, he thought to himself

at first it was just a low-key thing

he'd watch your streams, whenever you were streaming

it was a miracle you two never streamed at the same time

you were just his go to relaxation method

one day, he heard you mention offhandedly that you were struggling with money

and so you know what he did?

donated 10k

he was already basically in love with you, so why not help you out?

and your reaction was perfect

you started smiling so hard, and thanking him over and over

it put a smile on his face for the next week, kuroo though he was sick

and he did it again, the week after

and again

and again

and so finally you messaged him asking why he kept sending you so much money

and he just sent you his number, with the message "call me"

you were so nervous

but you did

AND OH MY GOD IT WAS KODZUKEN?

WHAT?

you were such a big fan

and you really didn't know what to do

he was ever so kind, (lmao no) and just said:

"let me take care of you. i don't want you to ever have to stop streaming and go find a job that makes you more money."

you're so surprised you can't even speak

WHO SAYS THAT??

KENMA FUCKING KOZUME, APPARENTLY

you agree so hesitantly, and he notices

"you deserve it, please don't feel bad. i want to spend my money on you."

"o-okay"

"good."

and so that's exactly what he does, he'll just send you money every week

and little trinkets too, stuff you've mentioned in your streams or in the calls you'll have

you don't live close at all, but you wanted to meet up

he was sooooo nervous

kuroo, yet again, thought he was sick

and he probably was

but he came to you, and you just walked around a little, you showing him your favorite things about your city

he was just staring at you the whole time

he had come to stay with you for a week

and insisted that you stayed in a hotel with him, even though your house was literally right there

you slept in different beds

until one night you just got really paranoid about the horror game you played earlier

so you walked over and just got into bed with him

he was half asleep, but all he knew was the person of his dreams was laying in a bed next to him and he would hate himself in the morning if he didn't hold you close as physically possible

you woke up in each other's arms

annnnd that's when you both knew you were done for

he asked you to move in the day before he left

you said yes

(now i want a kenma too)

Hinata:

oh my god what a baby

he just wanted someone to be with, really

atsumu was the one who suggested it

after kenma stopped sponsoring Hinata, he ended up learning how to manage his money and he was really good at it??

he invested well and now had a loooot of money

he was talking about his money like a Grown Man

and atsumu was like,

"do ya spend any of it?"

"yeah, on my investments"

"no, i meant like on yourself"

"well for food and stuff"

"LIKE FOR ENJOYMENT"

"m-my gym membership?"

"oh my fucking god"

so atsumu tells him to get a sugar baby

"a baby? i don't have the time for a child!!!"

queue atsumu literally dying inside

he shows Hinata an app and is like,

"don't worry, they're all grown"

"oh"

so atsumu helps him fill out the profile for the app

atsumu uwu's inside when he sees Hinata checked the box for 'emotional fulfillment only'

cause like, what a precious baby

anyway, a couple hours later he gets a match

and he's like

"WOAH ATSUMU LOOK LOOK HOW PRETTY THEY ARE"

"damn, okay hinata, nice kill"

he's so happy to find someone to talk to besides his family and volleyball friends

you two talk

ALL

THE

TIME

and he sends you the cutest things omg

like a little plushie he saw? in the mail the next day

some MSBY merch? yeah, he's sending that too

little snacks he thinks you'd like? yep, those are going too

he sends you the stereotypical sugar baby stuff too, like pretty dresses and suits and lingerie and jewelry

he was blushing so hard when he tried to put the lingerie in the mail, atsumu had to do it for him

a couple days later, you send him a picture of you wearing it

he

wow

sure, he knew you were pretty, and was undeniably physically attracted to you

but he'd never felt like that

he took the LONGEST shower

he couldn't even message you till the next morning because he knew he'd have to look at the picture and god he'd never get to bed if he looked at it any more

he was surprised in the morning when he had messages from you saying sorry and that you shouldn't have sent it and that you didn't mean to make him uncomfortable

that you would understand if he wanted to call off the arrangement

he was like WHAT???? NOOOO

so he drives alll the way to where you live and pounds on your door

you're like hinata what?

"PLEASE DON'T THINK THAT I HATE YOU AND WANT TO CANCEL THE ARRANGEMENT I JUST DIDN'T KNOW WHAT TO DO YOU LOOKED SO PRETTY AND I JUST I DIDN'T KNOW WHAT AND THEN I STARTED THINKING ABOUT BAD THINGS LIKE WHAT IT WOULD BE LIKE IF YOU DID NAUGHTY THINGS TO ME AND I WANT IT I WANT IT REALLY BAD I-"

you're kissing him

wait

YOU'RE KISSING HIM???

holyshitholyshitholyshitholyshit

he doesn't know what to do

he's desperately trying to process what you're doing, but with your tongue shoved down his throat that's a little hard

so you know what he does?

he fucking whines

and you're like ohhhh shittttt

yeah you fuck

and you get the nickname mommy

which you love

such a sweet relationship

yes, relationship

you got together

he's so happy

looks like he got laid all the time

(which he usually did, but that's beside the point)

he's just giddy

and it's the cutest thing

10/10 relationship, please cherish him forever

(now i want a kageyama, yaku, kenma and a hinata DAMNIT)

oh my god this was so fun and perfect

@warmbearhugs i'm so glad we talked about with this, and i'm so glad you requested it

taglist: @warmbearhugs wow, i've tagged you 3 times in this post now @beanst0ck @your-local-abyss @oof-she-needs-therapy @tendouthighs @oyasenpai @senkuwu-chan @lovetsuki @kuroos-babie @keijination

send an ask to be added to the taglist!

[nim-lock]

Art Career Tips, 2021 Edition

Here’s an edited version of my 2019 answered ask, because... this feels relevant. 

It is a problem of capitalism that folks equate their income as a judgement of their value as people; and let me preface. You are worth so much. You have inherent value in this world. Your income is not a judgement on who you are (plenty of billionaires are actively making the world worse). LARPing self-confidence will go a long way to helping you get paid more for your work, because clients will believe that you know what you are doing, and are a professional. 

& real quick—my own background is that I’ve been living off my art since 2018. I went to art school (Pratt Institute). I work in a publishing/educational materials sphere, and a quarter of my income is my shop. Not all of this information may apply to you, so it is up to you to look through everything with a critical eye, and spot pick what is relevant. 

So there are multiple ways of getting income as an artist; 

Working freelance or full-time on projects

Selling your stuff on a shop

Licensing (charging other companies to use your designs)

This post primarily covers the freelance part; if you’re interested in the other bits there is absolutely info out there on the internet. 

IF you are just starting (skip to next section if not applicable) dream big, draw often (practice helps you get better/more efficient), do your best to take "a bad piece” lightly. You’re gonna RNG this shit. At some point your rate of “good” works will get higher. Watch tutorial videos & read books. A base understanding of “the rules”; anatomy, perspective, composition, color helps you know what the rules are to break them. This adds sophistication to your work. One way you can learn this stuff is by doing “studies”—you’re picking apart things from life, or things other people have done, to see what works, and how it works. 

Trying to turn your interests into a viable career means that you are now a SMALL BUSINESS; it really helps to learn some basic marketing, graphic design, figure out how to write polite customer service emails; etc. You can learn some of this by looking it up, or taking skillshare (not sponsored) classes by qualified folks. Eventually some people may get agents to take care of this for them—however, I do recommend y’all get a basic understanding of what it takes to do it on your own, just so you can know if your agent is doing a good job. 

Making sure your portfolio fits the work you want to get

Here is a beginner portfolio post. 

Research the field you’d like to get into. The amount people work, the time commitment, the process of making the thing, the companies & people who work for them. 

Create work that could fit in to the industry you’re breaking into. For example, if you want to do book cover illustration, you draw a bunch of mockup book covers, that can either be stuff you make up, or redesigns of existing books. If you’re not 100% sure what sort of work is needed for the industry, loop back into the portfolios of artists in a similar line of work as whatever you’re interested in, and analyze the things they have in common. If something looks to be a common project (like a sequence of action images for storyboard artists), then it’s probably something useful for the job. 

CLIENTS HIRE BASED ON HOW WELL THEY THINK YOUR WORK FITS WHAT THEY WANT. If they’re hiring for picture books, they’re gonna want to see picture book art in your portfolio, otherwise they may not want to risk hiring you. Doesn’t have to be 100% the project, but stuff similar enough. If you aren’t hired, it doesn’t mean your work is bad, it just wasn’t the right fit for that specific client. 

If you have many interests, make a different section of your portfolio for each!

Making sure you’re relevant 

Have a social media that’s a little more public-facing, and follow people in the career field you’re interested in. Fellow artists, art directors, editors, social media managers; whoever. Post on your own schedule. 

Interact with their posts every so often, in a non-creepy way. 

If you’ve made any contacts, great! Email these artists, art directors, editors, former professors, etc occasional updates on your work to stay in touch AND make sure that they think about you every so often.

Show up to general art events every once in a while! If you keep showing up to ones in your area (when... not dying from a sneeze is a thing), folks will eventually start to remember you. 

Industry events & conferences can be pricey, so attend/save up for what makes sense for you. Industry meetups are important for networking in person! In addition to meeting people with hiring power, you also connect with your peers in the community. Always bring a portfolio & hand out business cards like candy. 

Active job hunting

Apply to job postings online.

If interested in working with specific people at specific companies, you could send an email “I’d love to work with you, here’s my portfolio/relevant experience”, even if they aren’t actively looking for new hires. Be concise, and include a link to your work AND attached images so the person reading the email can get a quick preview before clicking for more. 

Twitter job postings can be pretty underpaid! Get a copy of the Graphic Artists’ Guild Handbook Pricing & Ethical Guidelines to know your rate. I once had a twitter post job listing email me back saying that other illustrators were charging less, and I quote, “primarily because they’re less experienced and looking for their first commission”. This was not okay! For reference, this was a 64-illustration book. The industry rate of a children’s book (~36 pages) is $10k+, and this company’s budget was apparently $1k. For all of it. 

Congrats you got a job! Now what?

Ask for like, 10% more than they initially offer and see if they say yes. If they do, great! If not, and the price is still OK, great! Often company budgets are slightly higher than they first tell you, and if you get this extra secret money, all the better for you. 

Make sure you sign a contract and the terms aren’t terrible (re: GO GET THE  Graphic Artists’ Guild Handbook Pricing & Ethical Guidelines) 

Be pleasant and easy to work with (Think ‘do no harm but take no shit’)

Communicate with them as much as needed! If something’s going to be late, tell them as soon as you know so they aren’t left wondering or worse, reaching out to ask what’s up. 

And if all goes well, they’ll contact you about more jobs down the line, or refer you to other folks who may need an artist, etc. 

Quick note about online shops/licensing and why they’re so good

It’s work that you do once, that you continuously make money off of. Different products do well in different situations (conventions vs. online, and then further, based on how you market/the specific groups you are marketing to), so products that may not do well initially may get a surge later on. 

Start with things that have low minimum order quantity and are relatively cheap to produce, like prints and stickers. 

If you are not breaking even, go back to some of the earlier portions of this and think about how you could tweak things as a small business. Ease of access is also very important with this; for example, if you only take orders through direct messages, that immediately shuts off all customers who don’t like talking to strangers. 

Quick resource that you could look through; it’s the spreadsheet of project organizing that I made a while back 

Licensing is when people pay you for the right to use your work on stuff they need to make, like textbooks or greeting cards. This is generally work you’ve already made that they are paying the right to use for a specified time or limited run of products. This is great because you’ve already done the work. I am not the expert on this. Go find someone else’s info.

“I am not physically capable of working much”/ “I need to pay the bills”

Guess who got a hand injury Sept 2020 that messed me up that entire month! I had a couple jobs going at the time that I was terrified of losing, but they were quite understanding when I told them I needed to heal. So:  Express your needs as early as you know you need them. Also do lots of stretches and rest your hands whenever you feel anything off; this will save your health later. Like, the potential of a couple months of no income was preferable over losing use of my hands for the rest of my life.

This continues to apply if you have any other life situation. Ask for extra time. Ask for clarification. If you tell people ahead of time, folks are often quite understanding. Know how much you are capable of working and do your best not to overdo it. (I am.. bad at this)

Do what MAKES SENSE for your situation. If doing art currently earns you less money than organizing spreadsheets, then do that for now, and whenever you have the energy, break down some of the tips above into actionable tiny chunks, and slowly work at em. 

The original ask I got in 2019 mentioned ‘knowing you’re not good enough yet’. Most artists experience imposter syndrome & self-doubt—the important thing is to do your best, and if anything, attempt to channel the confidence of a mediocre white man. If he can apply to this job/charge hella money for Not Much, then so can you! 

Check out this Art Director tumblr for more advice!

Danichuatico’s Literary Agent guide

Kikidoodle’s Shop Shipping Tutorial

Best of luck!

–

Once again disclaimer this post is just the ramblings of a man procrastinating on other things that need to be done. I’ve Long Posted my own post so that it turns into mush in my brain if I try to read it, but I wrote this so I should know this content. If you got down here, congrats. Here’s a shrimp drawing.

Yee Ha. 

My reference post tag My tip jar

[honeymoonjin]

10k for 10k drabble

𝒑𝒂𝒊𝒓𝒊𝒏𝒈 jimin x reader || 𝒘𝒐𝒓𝒅 𝒄𝒐𝒖𝒏𝒕 1k || 𝒈𝒆𝒏𝒓𝒆 fluff, sfw

𝒔𝒖𝒎𝒎𝒂𝒓𝒚 for once, you don’t have any morning tours, so you and jimin take the opportunity to sleep in. 

PART OF THE 10K FOR 10K MILESTONE CELEBRATION and sponsored by  a donation to the Black Lives Matter movement.

Please read the original first if you haven’t already.

--

The feeling of the bed shifting beneath you is what rouses you from sleep.

A squeak of mattress springs, the birds chirping outside no matter what hour of the day, and a whispered apology from your boyfriend. Your ears always wake before the rest of you.

“Sorry, sorry, go back to sleep, baby,” his melodic voice echoes in your ear, fingers brushing lightly over your cheeks to push back the hair that’s fallen over it.

You groan away the last of your unconsciousness and let a beam stretch across your face. “Only if you go back to sleep with me,” you offer, finally blinking the sleep away and focusing on him.

Even with his golden blonde hair tousled like candy floss, and creases on his cheek from the pillow, Park Jimin is the most beautiful sight in the Amazon. He smiles back down at you, plush lips stretching and eyes glittering. “You should convince me,” he offers cheekily, thumbing at your jaw lazily.

One thing you quickly learnt about your boyfriend was that he was affectionate enough most of the time, but his need for physical contact skyrocketed every morning. Many a day you’d been late to work because he’d clung onto your shirt in the doorway and kissed you until your toes curled.

It was always difficult trying to satisfy his penchant for cuddling in the morning when you always had dawn tours for a view of the sunrise, but today was a public holiday, and your first sleep-in in a while.

“C’mere then,” you utter softly, winding a hand in the white cotton of his sleep shirt and tugging him to your side.

The two of you melt together. Something about kissing him feels so fluid and organic, like the lines between you are blurred, moving together in sync. You’d long since learned to suck in breaths whenever you could, as once Jimin’s lips touched yours, he’d sooner die there than part.

You feel his lashes flutter against your cheek, making you smile. Still under the thin blanket, it’s too easy to move closer, sliding a leg over his hip to press your body flush against his. Unconsciously, he lets out a whimper, followed immediately by a shy giggle, the two of you breaking apart as he blushes a delicate pink.

“That’s cheating,” he mumbles with a pout, though his hand is already resting on the small of your back, tracing lazy circles on the sensitive skin. “You can’t use physical force.”

A disbelieving laugh bubbles out of your throat, but you choose to muffle it against his mouth, missing the feel of his lips on yours already.

As expected, Jimin is like clay in your hold once you tenderly kiss him again, whining when you break away too soon.

With eyes still closed, his fingers clutch at you and his pout deepens impossibly. “Meanie,” he spits out, though the corner of his lip tugs up.

“It’s our first day off together in months, Minnie,” you explain, “I was thinking we could have breakfast together.”

He pauses, cracking open one eye. “…Pancakes?”

You collapse into a peal of laughter, detangling yourself from him to get out of bed. “I can do pancakes. Come help.”

Though Jimin happily follows you into the kitchen, helping is probably an overstatement. He requires supervision cracking the eggs, stirs with so much vigor that batter flies out of the bowl, and has a near miss with salt instead of sugar.  

“Oh, my goodness, that’s way too much!” you exclaim once it’s finally time to pour the batter into the pan.

Inside, at least half of the mix is pooled in the hot pan, Jimin poking at it and smoothing it over with a spatula like it’s cake batter. “One for me and one for you,” he explains, voice lilting at the end in question.

“The recipe makes six pancakes, Minnie, three each!”

Luckily, with the pan on a low enough heat that it hasn’t cooked too much on the outside, you manage to tip out most of the batter, leaving a wide but not too thick layer still cooking away.

Resigned, Jimin chooses instead to make the two of you some coffee, and you deeply inhale the rich aroma that fills the room as he brews it. “Moe tore the bottom of his wing the other day,” he says quietly.

Your heart stutters in your chest. Moe was a new addition to the cast of butterflies that spent most of their time inside the hut. Already at the later end of his lifespan, Jimin named him Grandpa Moe after seeing how he seemed to take care of all the younger ones, even across species. It wasn’t common behavior, especially for a male specimen, so the two of you had quickly grown fond of him. “Is he okay?”

“I patched it up. But I’m quickly running out of materials; most lepidopterists don’t really do this for every injured butterfly. I just hope the new shipment arrives in Quito before I run out.”

You frown, finally swiping in the last of the batter for a tiny seventh pancake. “Do you reckon it’s the rose bush? I did ask to have it dug out, but…”

“No, no,” Jimin sighs, stirring a spoonful of honey lazily into one cup. “It’s just one of those things, I guess. Moe will be okay, though.”

While most of the butterflies that frequented the hut stuck in Jimin’s study or in the lounge, which both had the best sun and nooks for them to feed or rest, there were always a few clingier ones.

Jimin seemed to attract them like a magnet, and it never grew old watching wings of every color and pattern light upon him. Even now, as he brings the two cups and some toppings for the pancakes over, there’s a small white butterfly nestled in the crown of his head, amongst the fluffy hair.

“I know.” You smile warmly at the sight, switching off the stove and bringing the plates over to the low coffee table. “We’ll be okay, too.”

[qkantyjk-blog]

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Gunbot Permanent Tournament Testimonials

Here are some of our Top Traders Testimonials: From our Member Treddi Hi All. Lessons learned from this tournament. Bot 1- Let the bot do the job do not manual DCA did earn $2220 on a 10K investment. Bot 2- I made a lot of changes along the way. some days it did not run. I did a few manual closing due to manual over DCAs and panicking and selling has brought down all the profit in one trade to negative -650. So do not touch the bot. Bot 3- Using it for strategy testing. For a few days did not trade and a lot of manual intervention trades. All 3 bots were running the same strategies but different results. Total profit from 3 bots is $3220.188 as you see the screen dumps in 14 days. The total investment of 25K (10+7+8). All these were managed by ARS. It was a pleasure working and sharing ideas with you all. Above all, I am convinced that you can make a living by trading with Gunbot and ARS. Thanks to Gunthar, Pim. TrashDog and GB Dev Team, BestNaf, Q, Jules, Raymondo, and every GunBot user. From Murtis Macho Unit

So here are my results. I started the tournament with a wallet balance of $257, and this morning that balance is $571. I signed up but didn't really participate for a couple of days, hence the low volume to start. I then ran a pure SupRes strat, 125X, 500 TL, and 4000 ROE (closes at S/R), and lots of DCA to bail out bad situations... Much thanks to Pim, as I based my AC file off of his work. I really have to say I'm disappointed to only finish 20th with this result (over doubling my wallet balance). Oh well, on to the next one I suppose. oh and my total investment was about $100k, so total proof that you can leverage up with a small account balance and have success. Trade with THEIR money. My "Screwed up trade" of -21 was a fat finger to due with a deleveraging setting I changed. Otherwise not a single lost trade after switching on SupRes My plan was to work on and only invest time on non-MM strategies as I won't have access outside of the tournaments. SupRes is some sweet, sweet... Happy to share my strat and settings etc., but don't please ring my phone on the weekend or blame me... again thanks to @boekenbox for the AC, results would not have been what they are without his work on that file. Thanks to all of you, a solid group of smart people here. I know we have lots of success coming our way! From M. G. My reward is 9$ from the tournament. I got free access to MM. I made a few $$ on trading. I am a simple man. I am happy. Thanks, Gun! From @hitthefan Thanks for the time and efforts Gunthar...and, of course, all participants and developers that helped me get this high ranking A Big THANKS From Gunthy LTD to ALL of Gunbot Permanent Tournament Participants and an Invitation to the Rest of our Comunity to participate in the Next Event, stay tuned for more information about it!

  Don't forget that we have a Google Meet Live Channel Join us Here https://meet.google.com/rqf-onee-dew with your Google account or phone.   Do you like to see more Exchanges added? Have a nice experience to share? Let us know in the comments below. Read the full article

[topicprinter]

A few days ago I made a post about Instagram secrets which got a lot of hype. Later I made a post about the Facebook Fraud which too got a lot of hype.These both posts had a lot of common questions. One of them being the blue print of Instagram that worked for me after 11 months of research.If you haven't already - PLEASE - have a look at the post The Facebook Fraud or else you'll just hate all the techniques I'm going to discuss in this post. Yes - THEY ARE dishonest (a lot of cheating) - but I guess if Facebook, Instagram and billion dollar social media agencies are OPENLY fucking everyone over for making an extra buck then why should we be the righteous men?If you choose the honest path then I guess you should better leave all social media platforms as they themselves are nothing short of blackhat thieves.The Blue Print(Once again this would make sense if you had read the other two posts I made) You can check them here - https://www.reddit.com/r/Entrepreneur/comments/7ezgco/the_facebook_fraud/ https://www.reddit.com/r/Entrepreneur/comments/7erlr3/hushhush_secrets_to_instagram_no_one_would_share/Step 1Make an Instagram account that has possibility of getting monetized. At the end of the day - if you're going to work hard to build an Instagram audience / fan base - it has to give you something in return right?There are some niches that are BOOMING and always will get a LOT of hype on Instagram.Don't get me wrong - almost everything can be monetized but some niches are easier and quicker to monetize.My personal experience is that niches related to beauty, fashion, travel, hotels (basically industries that are super visual) will always convert quick.Think of your potential sponsors and then build up a niche related page accordingly.If Fashion - your sponsors would be - fashion brands, fashion events, fashion retailers, malls, beauty products, beauty services (salons, parlors) and so much more - almost every big city has a MILLION fashion retailers. They wouldn't mind giving you $1000 for a post. (If that statement makes you feel a bit confused - wait a bit - I'll explain later)If Travel - hotels, restaurants, bars, travel boards - all these would be your potential sponsors. I can name 1000+ travelers who travel the world for free and do it on the back of their YouTube / Instagram. Its pretty doable. And they get invited to stay at 5 star resorts - they travel first class AND they still get money on TOP of it.Step 2Post regular content. This one is so obvious. Have a clean feed that has a unique look and feel. A lot of Instagrammers develop a set of colors (filters) that they use for all their photos to make their feed look 'unique'. Not much to talk about here. Post good content. Thats all. A few tutorials on Lightroom and Photoshop and you're good to go.Step 3 (Cheating)Social validation is the key. Its the classic example of a bar. A girl would be more attracted to a guy who has himself surrounded by a few girls (and guys). That is social validation right there. A girl that is in demand would want a guy who has some social proof. This is just so BASIC.I'll tell you a short story. This is like year and years ago. A far relative of mine opened up a small snacks canteen in his town. The place had a small area for seating on the inside and a bit of outdoor seating for customers. The place (street) where he opened up this snack bar was one that saw a lot of school kids pass by as there were a lot of schools located nearby.What he did next was epic. He literally paid $10 each to a bunch of kids to come at his canteen everyday after school hours and sit and eat for free. As much as they wanted.What happened next was the fun part. All the other kids noticed that these kids are sitting there having snacks and just hanging out. You can guess what happened then. Social proof. Automatically in a weeks time the place started getting flooded with these school kids. They all made this place THE place to hangout after school hours.Every retailer does this in some way or the other. When I go out to dinner on a weekend with my friends - we obviously JUDGE the places (options) we have by the crowd size. I'd rather go to a diner which has 5 customers already than go to one that looks deserted. You see how we think? Its just so obvious. Don't you think?This applies to social media too. If 5000 people have likes your photo and then I see it. I have a higher chance of liking it (obviously if the content is decent enough). If your photo has a handful of likes - I probably won't like it UNLESS your content is just mind blowing.If I see an Instagram page that has 1 mil followers I immediately assume that this person is a big deal. Its just so natural. Do I care if that 1 mil followers are real or fake? Man who the fuck got time to check and shit? Haha. Yes, for us people who are actively building a base on social media and are marketers - yes we may give a fuck - but the general population? I guess not.They'd see that 1m on your Instagram page and worship you.Step 3 is simple. Buy yourself some social proof bruh! Ain't no way around it. Wait until you have like 100 posts (upload 4 a day that would mean in 25 days you have like 100 posts) and start pumping them fake followers.Do it to point where you have 100,000+ followers in about 3 months since you started. That would mean 90 days of posting and pumping. Lets put it out at 1000 followers per day x 90 days = 90,000 followers 4 posts per day x 90 days = 360 postsStep 4 (This happens alongside step 3)During the time in which you build your posts and followers (fake) - you will have to get yourself some engagement to match the growing base of followers right?This is where engagement pods come into picture. For the millionth time - these are groups of Instagrammers who come together on a chat platform and exchange engagement.99% of the engagement pods are FREE. My advice? Its really not worth joining a paid engagement pod. You'd just be disappointed.Just Google for Instagram Engagement Pods - there are a hundred of those out there. Join them all and see what works best for you.So far You have some social proof. You have a clean feed. You have 100k+ followers. You have 300+ posts. Your posts get 800-1000 likes per post and 100-200 comments per post via engagement pod.Step 5 (Laundering the blackhat followers into whitehat followers)This is the step that all billion dollar social media agencies that manage celeb accounts do that most of you always ignore.There a TIME and place to convert it all into reality.We faked it until step 4 and by step 5 we need to make it.Gaming the Instagram algo to get a ton of real followers daily.Instagram algo is changing drastically. Every day they are trying out something new or the other. Just like Facebook - Instagram is trying its best to fuck you over so that it can make money. So - if honest way is you motto - be ready to spend a million dollars to attract Pakistani and Egyptian followers who are bots and never engage (see my posts about The Facebook Fraud if you don't know what I'm talking about).To my knowledge - as I'm writing this post - Instagram is playing around with its algo.Instagram wants to get more local and less global (user experience/interaction). It wants peoples reach to become more local (so that if they wish to go global - get their posts noticed beyond their base - they'd have to pay) - Thats what Facebook did.Instagram now will show you content (explore / top post feed) based on what you interact with and whom you interact with. If you're follower a user A and that user liked a photo X then the chances are that you will see that photo X. I hope that makes sense.If you interacted with a user (watched their live video / checkout their stories in the past) - Instagram will show you that too.This is both good news and bad news. Bad news as top post page is no longer global and more tailored to the user (you).What you see on top post page for X hashtag won't be the same as the other user (unless if they're your friend / follower).So the reach is getting more limited (Thanks Instagram for fucking us over - we came - you said we could have fun on your platform for free but sooner or later you had to get greedy!)Off topic - Its funny when redditors get horny when someone (a redditor) offers something for free to the public and redditors go like (sure - sooner or later you will make it a paid thing and you'll fuck us over) - Haha. Funny isn't it? Thats exactly what everyone does isn't it? Somehow or the other they make that cash back. Either they sell your data for pennies like you're nothing but a piece of shit or they make you into an advertiser so you pay them cash and still get fucked over. Lol.Moving on ... In this step - you will need to inject (cheat) fake likes to your posts. There are a billion companies that provide this service called auto like. Meaning - whenever you post on Instagram you get X amount of likes based on your package right when you post. So lets say you buy a package that gives you 5000 likes per post whenever you post within like 15 mins of you posting.Thats a ton of social proof man. This will push your post and make it appear 'trending' to Instagram and make your post appear on top post and explore page to a wide audience.Get this done - buy a small package for the start - maybe 1000 likes per most and gradually increase it to 5000 likes per post.But wait. What is point of all of this?HERE IS ANOTHER SECRET - Getting thousands of likes (fake ones) from these services + getting a thousand real likes FROM engagement pods (that are filled with authority accounts like 10k,50k,100k,500k and so on) will get your post to appear to millions of people.As in this way you start out local - but you go global as all those people on pods are from all around the world - so NOT ONLY they will like your posts - but with you having a ton of likes - their own followers will see your posts. Thats when it goes global.STEP 6 (Becoming Jesus)Here is when you wash away all your sins. Its funny how every teenage girl who is obsessed with Instagram knows this but most mediocre marketers don't.THE GIVEAWAYYou have no idea how many giveaways Instagrammers (the ones who are serious) do. Thats the same with YouTube isn't it? All the YouTubers I follow (most of them are really famous) - they all have these giveaways right? Be it iPhone or a trip with the YouTuber itself or a chance to meet the said YouTuber and so on.Instagrammers are doing the same.You NEED to take part in giveaway loops. If you don't know what this mean (giveaway loop) then you are NOT AT ALL a serious Intagrammer. Basically - you connect with 5-7 Instagrammers that are IN YOUR NICHE and are big. Lets say you connect with 7 of them who are travelers (you too are one) and each of them have like 100k-500k followers right? You start a giveaway. You each put in X amount of $ and one of buys a bunch of iPhones and other X/Y/Z things to giveaway and you start a giveaway loop. That way you gain followers from each others base.You must be thinking (but my base is of fake followers - what will I give?) - nothing. Haha. Not for the start at least.You should make 2-3 giveaways every month for 2-3 months and you'd SURELY reach 500K with JUST that.Don't believe me? Checkout this company called Sunny Co Clothing. Its a swimsuit company and they got 600k Instagram followers in 48 hours. You know what they did? Everything I described above AND they went all in with giveaway. Basically they told that everyone who reposts their (Sunny Co) photo will GET a free bathing suit.What happened in next 48 hours? They gained 600k real followers? You see? You gotta be serious and smart if you gotta go big man. Stop fooling around with them bots and shit. Stop hating the game. Sooner or later we all wash away our sins. Haha.Partnering with the right Instagrammers for loop giveaway can be tricky but then again if you're in Instagram pods filled with amazing Instagrammers and you get to know them then you just have to shoot out a message to them. Chances are they too know you as they'd be commenting and liking your photo on a daily basis right?So it becomes easy.Yes - it will cost you money. But you gotta have money to make money.YouTubers these days do a lot of drama. Wherein they act and make drama as if there is a fight between two big YouTubers ... they start making diss tracks and exchange insults (drama) and what not.Everyone falls for this ... but its all a hoax. In this way - they both (the both Youtubers) get to have more subscribers.Lets say I have 1mil subscribers on YouTube. I am Nate. And lets say you have 1mil subscribers on YouTube and your name is Joe.What happens when Nate makes a diss track about Joe? And then Joe makes a diss track about Nate?Haha. Obvious. The both get A TON OF VIEWS and all that drama? Its funny as most of these drama people on YouTube after a few exhange of disses they make an apology video and become friends.That base of followers? Its get exchanged and they BOTH go BIG.So funny that no one realizes this (the marketers on Reddit specially).Its all game bruh. Either you play it and get that Lambo or someone else will and then you'd sit and cry.STEP 7 (Making money)Well by this time - say you have 500+ posts, with all the fake and real and engagement pods combined you have 10K likes per post - you are somewhere near 500K followers - its all good man. Haha.This is when you FIRST start trading shoutouts with the BIG sharks. If you're a traveler and you're sharing your Travel experiences via Instagram then reach out to those who are the BIG sharks. Ones which have big big big fan base. I'm talking about those who have 1mil or more. You have so much going on - the people you approach would surely reply to you won't they?Meet up with them - its FUN - collaborate - exchange drama - and exchange base (NO COST INVOLVED here) You see? Its all going to become real now.You got a fashion page? Get in touch with the big fashion bloggers and meet with them - call them - make some drama like YouTubers do. Repost each others stuff. Get the word out. Go even more bigger.Do this for a while and the next step will happen naturally.FINAL STEPGotta get that green stuff right?Honestly speaking - by this time - based on your niche - brands would be on their knees asking you to advertise for them. Would it matter that 6 months ago you started out with fake followers? I guess not. Haha. By now you have 600K+++ and only 100/200K is fake. So no harm to anyone bruh.If you have an engaged community then you can safely charge $600 per 100k followers. At 600K that would mean ~$3K per post.But then again - you should have experience working with brands. If you're a traveler - during the first few months (once you've crossed 100K by fake followers) - you should mail hotels for free stays. I doubt anyone would say no.Once you grow to 200-300K then approach larger hotel chains (5 star hotels and resorts) and ask them for more longer stays. I can name a 1000 travelers who travel the world on the back of their Instagram.Just keep doing this.By the time you reach 500K+++ you'd have all hotels inviting you to stay with them. They'd pay for your round trip. Expenses. AND pay you cash too.Aren't most of the travelers who are famous on YouTube and Instagram doing just that? Why can't you?Phew - Thats all for this post guys! This is a LOT of stuff. You guys can complain all you want down below. Just remember - if you ain't driving that Lambo - someone else will - and if Facebook and Instagram themselves LOVE stealing views and money, faking stats - then why can't you? Its all fair if in the end you come out clean is all I'm saying.Good Luck to all.FYI - DO NOT ask for recommendations on where to buy fake shit. Google is your friend. If you want to join pods or buy fake shit. Just Google it. When joining a pod - be sure that you DO NOT pay to join one. More often than not, you'd regret it.

[needsmoretea]

[VICYUU FIC RECS]

Apologies in advance for clogging up your dash with the super long post. I’ve been meaning to do a YOI fic recs list since, like, forever, but then college kicked my ass, which is why it’s taken me so long to get this up. Hopefully you’ll come across something you haven’t read before, and please leave a kudos or a comment if you enjoyed it! 

A Glide In Your Step by Yuu-chii, complete, angst, 10k

Ah, Yuuri thinks as his skates touch down on the ice, and even as Yuuko watches him it’s the weight of Viktor’s eyes he feels on his shoulder blades, I’m not ready to let this go.

A Lesson in Wanting by awesometinyhumanbeing, complete, au, 12k

"He's so beautiful, Chris," he says it almost like a prayer. "He's beautiful and I was a fool, and I wish I didn't have to feel so guilty about loving him." The understanding that dawns in Chistophe's eyes is at once a relief and a heartache. "Oh, Victor," he says, and the smile he gives him is the smallest and saddest Victor has ever seen him give. (Or, alternatively: Victor ties himself into a knot known as Katsuki Yuuri—in more ways than one—and they navigate their way to each other in a series of fits and starts, miscommunication, and Herculean pining.)

Dancing Daffodils by grayclouds, ongoing, au, 55k

"As Love gently wipes away the tears that trail down his cheeks something within Victor quakes, its tremors resonating throughout his entire being like a deafening echo. He is in the arms of a god." A god falls for a man.

Details by Robotsquid, complete, nsfw, 3.2k

Victor is a very detail-oriented person. He always notices the little things about Yuuri.

Feast When You Can by autoeuphoric, complete, nsfw, 3.2k

At twenty-four, Yuuri has a lot of things most people don’t. Custom-made ice skates, chronic knee pain, over 8,000 instagram followers. Corporate sponsors, a wikipedia page, a modest but colorful collection of fanfiction written about him. But he’s never had a sex life before.

From the Moon by butterbeerbitch, complete, nsfw, 4.8k

Or that one time Victor finds out why Yuuri has never let him inside his bedroom because....well, we all know why…

Here On the Roof of the World by jibrailis, complete, humour, 2k

Figure skaters are such crybabies.

I Think I May Have Loved You First by perennials, complete, 1.3k

Here are the facts: Yuuri is drunk. Viktor is not. Yuuri is riding an alcohol-induced high so far up above the clouds he cannot even begin to comprehend the weight of his actions back in the human realm. Viktor is falling in love.

Kibitzing by euphemisms, complete, 4.3k

Some people think that Viktor Nikiforov could have done a lot better than Yuuri Katsuki. Some people should learn to keep their opinions to themselves.

Lay Us Down (We’re In Love) by chromyrose, complete, 4.8k

He meets me where I am. It was Viktor's love that taught Yuuri how to love himself.

Lie to Make Me Like You by cityboys, complete, au, 80k

It’s become a game, of sorts, to anyone privy to the fact that the pattern exists in the first place: ask Victor out at the beginning of the month, date for however many days, and wait for the end to come and for Victor to say, always: I couldn’t fall in love with you. Let’s break up. Or, Victor is a retired actor looking for love, and Yuuri happens to be the (un)fortunate soul to unwittingly ask him out at the beginning of the month. Except relationships don't come with a script, and it's much harder understanding love than roles.

Naturally Yours by chellethewriter, complete (part 4 of 4), 7.3k

Yuuri has never considered himself a “natural” at any particular activity. Almost nothing comes easily to him. Learning to land a jump, dropping unwanted weight, stifling his own overwhelming, crushing anxiety-- all of those things have cost him years and years of tedious practice and rehearsal… have battered him with rigid mountains of frustration and failure. Viktor’s smiles are fluid, passionate, overpowering -- worth more than money, worth more than anything that Yuuri could possibly offer. They’re worth all the stars in the sky and everything beyond. But he gives them to Yuuri freely, easily, every day. Viktor’s love is the steadfast “almost” standing between Yuuri and a formidable “nothing.” (In other words, Yuuri attempts to understand how and why his idol came to reciprocate his feelings.)

Of Glass and Gold by smudgesofink, complete, angst, 4.4k

“Just hear me out,” Yuuri presses. He can feel heat burning behind his eyes and he grits his teeth, fighting back the tears. If he cries now, Victor will be too occupied with comforting him to actually pay attention to what he’s saying. “I want you to be happy.” “I am,” Victor grounds out, confused and hurt. “I’m happy with you. What even gave you the idea that I’m not?" “Because I’m never going to win gold!” Yuuri shouts. His words echo like a gunshot, and the silence that follows it is haunting. (In which Victor is gold--magnificent, breathtaking, brilliant--and Yuuri is glass--transparent, thin, breakable.)

Pieces On a Board by Lavender_Showers, complete, character study, 1.3k

In the Rostelecom Cup, JJ knew that Yuuri Katsuki was not a king after watching his free skate. Now, in the Grand Prix Finals, JJ knew that his observation about Yuuri wasn’t wrong. Yuuri wasn’t a king.

Praise Please by surveycorpsjean, nsfw, complete, 5.2k

Viktor is a good coach. Strict, talented. But Viktor is kind. He gives praise like a waterfall, overflowing and loud and it makes Yuuri drown.

Prismatic by seventhswan, complete, fluff, 2.5k

“Ne, ne, Yuuuuri,” Victor says, clearly enjoying himself, “so it’s like that, is it?” It’s like nothing, Yuri thinks furiously, except he can’t actually say it because it’s exactly like that. The back of his neck is sweating. He feels as though it’s written on his forehead in big neon letters, KATSUKI YURI IS TOTALLY INTO EVERY WEIRD THING VICTOR NIKIFOROV DOES.

Show Him What He's Missing by airspaniel and dance_across, complete, nsfw, 10k

A good friend would get Yuuri some pants. A good friend would let Yuuri take a second to get dressed and compose himself after getting walked in on like that. But Phichit isn’t a good friend; Phichit is Yuuri’s best friend.

Some Things Require Leaving by idrilka, complete (part 1 of 3), 3k

It still amazes Victor, how much one person can feel like home. (Or: On leaving and returning.)

Specks of Silver In the Evening Sky by Winchilsea, complete, 3.9k

Loneliness compels you to get a dog, not wipe drool from the corner of a stranger’s mouth with your own thumb. (Or: Viktor's kink is taking care of Yuuri.)

The Clavicle-Snapped Wish by astoryaboutwar, complete, fluff, 6.5k

The sun glints off their twin gold bands, the band strikes up their first dance, and together, they follow each other into the rest of their lives. (Or: the wedding fic fix we all need.)

Unimaginable by emilyenrose, complete, time travel, 4.8k

Sixteen year old Victor spontaneously travels to the future, where he's... retired? And married?

With a Boy Like That It’s Serious by Kevystel, complete, 2.1k

‘I’m dating Viktor,’ Yuuri says, nervous despite himself. ‘Seriously?’ Yurio demands. ‘I thought the two of you were already married.’

Viktor Nikiforov and Katsuki Yuuri are an item. The world reacts.

With the Engine Inside by RC_McLachlan, nsfw, complete, 2k

Victor brought this on himself.

And of course, the omegaverse recs get a section all of its own because I read way too much of it. As ever, enjoy. <3

A Silhouette of Three by Anna (artic_grey), complete, hurt/comfort, 21k

Yuuri and Viktor are aiming for a third consecutive Grand Prix gold as the new skating season rolls around. Halfway through the qualifiers, however, Yuuri realises that he's pregnant. He can either tell Viktor, who he knows would freak out and demand that he withdraw from the Grand Prix, or he can keep his mouth shut, keep his mate at bay, and win the gold that he's worked so hard for. Easier said than done.

Be the salt on your skin by alykapedia, complete, 5+1 things, 2.2k

Yuuri’s heat arrives two weeks after Viktor shows up. (Or: the five times Katsuki Yuuri spent his heats alone, and the one time he didn't (and never would again).)

Calm After the Storm by garbage_dono, complete, 10k

Yuuri and Victor, newly bonded, prepare to become new parents.

Catch me when I start to fall for you by lazulisong, complete, 2.9k

It's really bad, worse than even meeting a beautiful boy at a stuffy banquet and getting a mouth and nose full of his scent and then that beautiful boy disappearing so thoroughly that Victor couldn't even chase after him. Victor was going to watch that beautiful boy win silver after silver, hundredths of a point behind Victor, and parade his gold medals around him. Look at me, look at me, look how strong and beautiful I am. Let me be strong and beautiful for you.

My Name On Your Lips by feelslikefire, ongoing, au, 89k

Yuuri Katsuki has been betrothed to the High King's son, Victor, since he was just a child; furthermore, as an omega, he's forbidden from practicing magic in combat. For years, he's been able to put off the former because the Prince was traveling abroad, and gotten around the latter by practicing with his mentor in secret. Now Victor Nikiforov has finally returned home, and Yuuri is being summoned to the capital for their wedding. He needs a plan to put off marriage long enough to find a way to break the betrothal, while keeping his practicing from being discovered. If only the Prince didn't have other ideas. (Or, the swords-and-sorcery arranged marriage AU.)

Want by applecheeked, complete, nsfw, 0.6k

On nights like this, when he’s cold and alone and wants nothing more than to fuck the heat out of Yuuri, Viktor imagines.

[isearchgoood]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

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The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

The Economics of Link Building Theo dõi các thông tin khác tại: https://foogleseo.blogspot.com The Economics of Link Building posted first on foogleseo.blogspot.com from https://chauhuongtran.blogspot.com/2019/12/the-economics-of-link-building.html

[luongthuyvy]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

The Economics of Link Building Theo dõi các thông tin khác tại: https://foogleseo.blogspot.com The Economics of Link Building posted first on https://foogleseo.blogspot.com/ #FoogleSEO #luongthuyvy Nguồn: http://bit.ly/2PSH7Pu #luongthuyvy

[whitelabelseoreseller]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/13075955

[nutrifami]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[kjt-lawyers]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[daynamartinez22]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

[drummcarpentry]

The Economics of Link Building

Posted by Alex-T

Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events:

Just for reference, this is how our mascot looked originally:

My point is, just like working with freelance designers, hiring SEO consultants is only safe when you know exactly what you need and can control every step of the contract. This both relates to the scope or work and the price of contract.

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. Later, in 2018, that same number was published by Ahrefs when they did a similar survey.

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Ironically, that’s the whole budget of an average SEO contract.

But to be honest, I don’t quite agree with those rates even though I truly respect the opinion. It doesn’t seem that realistic at scale: if you want to build 10 links, it would cost you $10k, a hundred links, $100k etc. That’s just plain impossible for the majority of companies. Don’t get me wrong, I would LOVE to work with those rates, but I can hardly imagine a business willing to pay one hundred thousand dollars for one hundred links. And to be completely fair, in some niches even a hundred links won’t move the needle.

See for yourself. Here’s one of our clients who thought that 100 links would help them:

And here’s what’s been going on with their organic traffic coming back to their blog from the links that we built:

To give you some context for their SEO situation, this client also wanted to rank for keywords related to link building. Below you can see one of my favorite examples of how fierce the competition is in the niche where people want to rank for such a generic term as “link building”:

This screenshot is screaming a simple fact out loud: you need to have at least 2,000 referring domains to outrank the pages that are currently in the top. Remember the link building rates that I’ve just named? How much would such work be worth? Looks like you might need a new round of investments if a rate per link remains at $1k USD.

Now, look, I feel for you. Link building should be affordable for SMB sites because what’s the point in getting into it if the game’s been fixed to begin with? In this post, I’ll show you that link building shouldn’t cost an arm and a leg, and even a small site can do it with enough dedication put into solving the issue. I’ll walk you through some of the most popular link building strategies and explain why some of them aren’t economically attractive. And I’ll explain the costs of certain options (or in other words, why the hell does your link builder charge you so much?) and show you what benefits they can offer your business.

Link building landscape: Email outreach strategy to rule them all

Some time ago, I had quite a long flight to Bali where I was speaking at the DMMS conference. I had a chance to watch a few movies including Tolkien, who was among my favorite authors growing up. Sadly, the movie had a weak plot that doesn’t really begin to explain how Tolkien came to invent his own language. However, it did bring up something to do with link building, believe it or not. Connections that you build throughout your life impact you a great deal. Put “your site” in place of “you” in the last sentence and voilá — here’s my point. If you follow the wrong path, you’ll surround yourself with bad connections (and, using my link building metaphor, bad links).

I’m always keen to discuss things from a philosophical point of view, but let’s get practical for a moment. How can you build high-quality links that will bring the best SEO results and will still be affordable?

Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:

Links that are acquired through email outreach 

First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)

Links from digital PR campaigns 

Even though this strategy also relies on sending emails, your recipients aren’t website owners but journalists. So, this strategy is quite harder to execute. They require newsworthy content, you should have the necessary connections, be able to pitch it to the journos etc. etc. Also, digital PR campaigns always cost 10X more than any traditional email outreach campaign. That’s just because they bring links from media outlets that have not only great SEO value, but also let your brand connect with a broader audience.

Paid links

I don’t like these types of links and I don’t recommend anyone to try to acquire them. But I feel that I can’t skip this point as, in reality, paid links are in high demand. Some marketers are always trying to find the shortcut and look for sites that sell links.

There aren't too many options out there when it comes to link building. Let me show you how some of the listed options aren’t economically right or simply won’t bring any solid SEO boost.

What are the pros and cons of each strategy?

Below you’ll find a quick sum-up of the most significant pros and cons of each strategy. It’s important to mention that here, at my agency, we only build links through email outreach as I believe it is by far the most cost-effective strategy. As of links built through digital PR, I used to do that, but in my experience, the results were not quite worth their significant costs.

Paid links

Let’s start with the tricky option — paid links. Here I’m talking about the links that you can purchase through sponsored content and that won’t be labeled with a special tag. I’m not going to talk about the ethical side of this strategy, as that would require a separate post. I just want to state that I know tons of sites that do it.

Pros:

It’s very fast. You can build as many links as you’d like. The only limitation is your budget.

Cons:

Sites that sell links do it at scale. At some point, they will be penalized by Google.

Consequently, if those links are risky, you’ll have to disavow them some time later.

Most likely there will be a tiny number of sites with exceptionally high domain ratings.

Digital PR link building

A few years ago, I was one of the biggest digital PR fans around, but time passed, and now I clearly see what kind of limitations this approach bears. Digital PR is an essential part of the promotion strategy for businesses that have recently established their brand and want to build trust with their audience. Plus, links from media outlets will automatically give Google’s a signal that your site is a trustworthy business. The only downside is that the majority of businesses don’t have a big fat budget for a proper digital PR campaign. Here’s a good post from Gisele Navarro that shares some extra angles on why brands do and don’t need digital PR.

Pros:

Getting links from media outlets will eventually grow your domain authority and give Google enough reasons to believe that your brand is trustworthy.

They make your brand more visible to a broader audience.

Showing to your potential clients that your brand was featured in The New York Times or on BBC is cool. Like, really cool.

Cons:

It’s very, very expensive. The costs for an average digital PR campaign start from $30k–$40k USD.

This strategy requires specific content which is why it gets so pricey.

It takes a few months to build such links — to ideate and execute the campaign, gather attention, get coverage, etc.

The price per link is very high. Normally it revolves around $1k USD.

Email outreach link building

I believe this to be the best link building strategy that fits nearly every business’ needs, especially if your goal is to start getting traffic to already existing pages. And to top it off, its cost per link is affordable even for small and medium-sized businesses.

Pros:

You can build links to nearly any page (including your commercial pages).

The price per link doesn’t go through the roof (it varies from $100 to $500 USD depending on the referring site’s domain quality)

A lot of link building agencies even allow you to buy one link (however, we aren’t within that tier as we prefer quality over quantity).

It allows you to build relationships with your industry peers.

It makes your brand more visible to your target audience.

It helps you get links from top-notch industry sites.

Cons:

Requires some special skills and knowledge (an average email has only an 8.5% open rate which makes it quite a hard practice).

Such links can’t be built overnight. However, the time they take is less than the PR-based links.

Such links have some hidden reputational risks (if you do it the wrong way, sending tons of outreach emails = being potentially seen as a spammer).

To sum it up, there are many reasons to believe that link building through email outreach is your to-go strategy if your main goal is to get more organic traffic from Google. The next big question is how many links you need and what it's going to cost you.

How to estimate the number of links you need

A few weeks ago, I was lucky to listen to Robbie Richards’ speech at the DMSS conference where he confirmed my link building formula. If you’re competing with a site with similar on-site characteristics (both sites are https, mobile-friendly, fast, Google considers them both a brand plus a few other factors) then, in order to outrank it in search, you need to keep in mind only two factors*:

Your domain’s authority should be circa the same number as of the pages that you want to outrank;

You should have the same or a bit more referring domains compared to the pages that currently outrank you.

*In particular cases, internal linking plays a huge role. Not that long ago, my good friend Joe Williams published a great post where he goes into more detail on the topic.

This formula might vary based on your estimated domain authority (DA) or on your domain rating (DR). If you have a higher domain score than the pages that you want to outrank, then you’ll just need fewer links. But if your DR is lower, you’ll need significantly more links, and that’s something you need to account for.

Here’s some context: let’s take a look at my own site. Digital Olympus is not doing very well in the SERPs because of its DR. On average, all sites that are ranking for search queries related to email outreach have a domain rating of 70–80, while our own site is only 56. So, this means that we need at least two times more links referring to our pages in comparison to the sites that are above us in search. For instance, to get this page to the top of search results for “email outreach,” we need to build around 200 links. As you can see from a screenshot below, the rest of the URLs have 100+ links, so we need to double that number to stand a chance:

Another approach to this situation would require us to calculate how many links we need to get the overall domain rating of 70. That’s around 250 links from sites with DR higher than 30 (I don’t consider sites that have smaller DR of good quality).

Once you know the necessary number of links to build, you should decide whether you’re capable of doing it on your own. I’m not trying to convince you to hire an agency, but if you’ve never done link building, it’s going to take around a year to set up the process and start building from 10–20 links a month, realistically speaking.

I don’t want to demotivate you, but such tasks are truly skill-demanding. A few years ago, I could barely build several links per month. So, if you have a budget and need links right away, it makes sense to hire someone to help you. The main reason why our clients hire us is that we’ve built relationships in the industry. We’re known, which allows us to build links fast.

What’s the right price for an email outreach link building campaign?

Different agencies have different rates when it comes to link building through email outreach. As a time-consuming strategy, it very much relies on the agency’s approach which is always unique even if it relies on the common practices. Some charge per campaign, some per link, and some would prefer to ask you to pay not less than a certain amount on a monthly basis.

For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month:

In case you want to pay as you go and don’t want to be bound by any monthly commitments, then DFYlinks.com is your best choice. Their link building services are highly recommended by such well-known experts as Cyrus Shepard, Ryan Stewart, and many others. DFYlinks sell guest post links and their cheapest option will cost you only $160 USD:

Another link building agency trusted by such industry experts as Ryan Stewart and Steven Kang is Authority Builders. Even though they don’t have a pricing page, I had a chat with their founder, Matt Diggity, and he said that their basic rate is $170–$180 USD.

If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. I think it’s the best option for small and mid-size businesses, as it gives you more freedom and allows you to build links at your own pace.

Our rate is somewhere in the middle, even though the quality of our links is above average, as we’re getting our links from corporate and top-notch blogs. Plus, we don’t send mass emails so you won’t face any associated reputation risks. We’ve spent the last couple of years building relationships with people, so right now we’re simply reaching out to them instead of doing mass email blasts. For our services, we charge from $300 USD per link, so you can easily calculate your overall budget to build, say, a hundred links. However, we work only in the B2B niche — specializations are important to consider before you choose an agency.

So that’s the rundown on how much it costs to build links. Hopefully you should now be able to estimate your budget in order to build the desired number of links to your site. And let me just say this: for businesses that have already built some trust and visibility, getting even sixty new, quality referring domains can make all the difference and help them achieve sustainable organic traffic growth:

That’s a lot to take in, I know. But there’s more to talk about. For example, there are tons of hidden benefits to email outreach delivered the right way. Just stay with me, we’re getting there.

How to get more from every link that you earn

I love handmade email outreach link building as it allows you to do more than build links. You’re also building relationships that can help you move the needle far beyond link building alone.

People who are your link building partners today can organize a conference tomorrow and invite you to speak, which can allow you to become more visible within your niche. That’s not as rare as it may seem! And if you're curious, yes, I’m referring to our own experience: besides doing link building, we also run our own digital marketing conference Digital Olympus (which, by the way, will be next held in Krakow on April 5th 2020).

Another benefit worth mentioning is that the companies that you connect with during your email outreach link building campaign also invest in growing their businesses. As a result, the site that has a domain score of 50 might get it up to 70 in a few months. In other words, today you’re paying for something that might get much more valuable in the future, and that’s what makes email outreach link building epic!

Here's a list of sites from which we built links for one of our clients. You can see how their domain scores have grown since May 2019:

Start working on a link building profile that will rule them all!

Your next step is up to you, but in my experience, it’s important to start working on links as early as possible. Otherwise, there’ll be a huge gap between your site and your competitors who have been working on link building for a while.

Also, I know that the majority of businesses would like to run their link building campaigns in-house. Starting early gives you a leg-up to build your processes and test things. If you decide that it’s your way, please don’t follow the “best practices,” as 99% of them are infinitely outdated. Most of those strategies have been discontinued years ago in the link building community, and only rookies still fall for them.

The list of no-BS resources

If you’re looking for more information about doing DIY link building, here are a few useful posts that won’t turn you into a spammer who’s asking for a link because “they’ve been following another person’s blog for ages” (that’s a link builders private joke):

This post by Venngage explains how to find and reach out to people that have already shared your blog’s content.

This post shows the anatomy of great email outreach and explains why your emails have to be 100% personalized.

Here I’m sharing our very own approach to link building that we use to build links to Digital Olympus.

Tips from the industry’s best link building practitioners. Zero BS, tons of value.

This post will help you persuade your email outreach prospects to open and, what’s more, to reply to your emails. Even though Talia Wolf didn’t write this post specifically about email outreach copy, I found tons of really actionable tips in it to make my pitches irresistible.

The last bastion of value amid the many outdated link building strategies is broken link building, which you can read about in this extensive guide.

I use the points from this post to explain to my clients why link building takes time and why guest posting is not always the right way to go.

Conclusion

I’m not sure what else is there for me to say to convince you that email outreach is the way to do link building. And so I won’t try to convince you anymore — I’ll just sum up what I’ve told you already.

First of all, assess your situation and decide what’s more important for you at the moment: building links fast or building your own process of acquiring links in-house. If you decide in favor of the first option, calculate the number of links you need to build, estimate your budget, and find a reputable agency to help you out. And if you settle for the latter, get ready to spend some time on building relationships, mastering your outreach email copy, and streamlining creating valuable content.

But don’t worry — in the end, it’s all going to be worth it.

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