#How to make your stories boostable
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Episode 1: Outstanding Stories for and from Friends of ILLUMINATION
Enjoy exceptional stories of writers contributing to Illumination Publications. We will offer something for everyone. Dear Friends of ILLUMINATION, We started the Friends of ILLUMINATION initiative a few days ago, as announced by our chief editor Dr Mehmet Yildiz (Main). If you missed his story about the reasons and approaches, you may check out the link: Be a Friend of ILLUMINATIONFind Your…
#Boosted stories#Curated collection by Dr Mehmet yildiz#exceptional stories from Medium writers#Featured Stories#Friends of ILLUMINATION#Friends of Medium#How to earn good money on Medium#How to gain visibility on Medium#How to make your stories boostable#How to write exceptional stories on Medium#Medium Partner Program for New writers#Sample boosted stories#Sample stories for MPP applicants
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Best Ads and Social Media Management Tools
1) Sharekit
ShareKit lets you easily customize how your link will appear when sharing it on social media, without the need to get your IT team involved. When using ShareKit, we'll provide you with a new link to share on social media. This link redirects to your original link, but you're able to customize the link's title, description, and image
https://www.sharekit.io
2) Linkmy.photos
Link My Photos helps you monetize your Instagram by getting your followers from your photo feed to your awesome content. Get started today for free. Instagram photos and captions are currently not linkable. The only place where you can add a link to your website is through the URL in your Instagram bio. Link My Photos has created the ultimate destination for your Instagram bio. Your personalized Link My Photos page displays all of your clickable photos to help your followers get to the content and products that you post on Instagram.
https://linkmy.photos/
3) PixelMe
PixelMe is an another awesome and simple URL shortener for Marketers who thinks wisely. You can short your links with retargeting pixels from Facebook, Twitter, Google Ads and Linkedin ad platforms. Check the site for more information;
https://pixelme.me/
4) PromoRepublic
Thus AI for small business social media is now a thing, in the shape of PromoRepublic , a startup which has now raised a investment round. It competes with visual design companies like Canva, Stencil, Adobe Spark, and DIFM companies like Main Street Hub, Boostability and RevLocal who do custom social content for SMBs. So, when to post, how often, what copy, design, call to actions and hashtags to use on Facebook, Twitter, LinkedIn and Instagram. PromoRepublic will post automatically at the right time and frequency, thus doing the heavy lifting for business owners who really wouldnt know where to begin in terms of creating and sharing content about their business
https://promorepublic.com/en/
5) Later
The photo you want is there, but no text shows Why not just go into Instagram and post regularly through actual Instagram? You could write the text you need on the photo and go around it that way, but that degrades to marketing tactic of the photo. Suggestion for creators: Work with Instagram to get permission for users to select deny or allow Later to post automatically. It would be an awesome tool for hours, but right now it's just not effective or efficient. Minimum $200 Later subscription does not include Facebook and Twitter analytics, and scheduled posts are not reliably submitted. This means the only consistently working social media function is the reminder to post to Instagram is sort of cool, but any wordpress novice can make a simple page that does the same thing on their own site.
https://later.com
6) Meet Edgar
One of the most frustrating aspects of any social media update is how quickly they get buried under new social media updates. Add the fact that your followers, fans and connections check their social media accounts irregularly and it’s actually amazing that your updates are seen by anyone at all: Meet the “disappearing updates” dilemma. One solution to this “disappearing updates” dilemma is to each of your social media updates multiple times, upping the odds that it will be seen by your targeted prospects. Unfortunately, adopting this tactic can be very time consuming, even if you use a social media management solution to schedule your updates. If you’re frustrated by the fact that few people see your social media updates and you’re too busy to schedule those updates to up the chance that they’ll be seen, it’s time to meet Edgar . When it comes to automation however, Edgar leaves the rest of the pack behind. Using an library, update categories, and scheduling, Edgar helps your social media updates, as well as any content to which they may link, get the attention they deserve. Edgar’s setup process is an easy way to become familiar with the tool.
https://meetedgar.com/
7) Everypost
Everypost is a critically acclaimed social media tool utilized by digital agencies, SMBs, content professionals, and firms. The app makes it simple for a user to construct, schedule, customize, and post content on popular social media platforms such as Twitter, Facebook, Tumblr, LinkedIn, and others. Social media marketers and content professionals have made Everypost a priority tool for getting content out in the internet across social media platforms. It also facilitates media content upload via One of its biggest strengths is its capacity to deal with a wide range of social media networks as a standalone tool. It can reverse its role by limiting Twitter texts and giving a user the option to choose which social media platforms to blast to. It comes with a support for extracting videos from YouTube, audio from Grooveshark, and images from Flickr. A user will be highlighted with social media networks at the top of the screen, a middle area for inputting text, and list of media format to import from the bottom. Clicking on any social media network will prompt the user to sign in, and if the login is successful, the button will light up.
http://everypost.me/
8) Buffer
Buffer is a popular social media post schedular software. Moreover, you can manage multiple platforms with Buffer.If you still do not try Buffer, just take a look and you will love it.
https://buffer.com/
9) Bitly
Bitly CEO Mark Josephson Bitly Techland, like most places, likes stories with extreme outcomes: Startup X sells for a gazillion Startup Y, once valued at a gazillion dollars, goes to zero. So here’s a story that won’t get much attention: A modest success for a company that once had much grander aspirations. That would be Bitly , a company that lets marketers and other businesses keep tabs on customers as they move around the web by generating short, trackable URL links. Salt on the wound: There was a time, back in the early days of Twitter, that Bitly and its investors thought they had something really, really big on their hands. Twitter was just ramping up, and Twitter used Bitly to shorten all the links its users generated, and that meant Bitly knew a ton about the way the internet worked who clicked on what, when, where. Most of Bitlys attention was focused on its free product, and the money it made selling a premium version to publishers and marketers didnt cover its costs. Credit a pivot, which started when CEO Mark Josephson joined the company in 2013.
https://bitly.com/
10) Click to tweet
Easily view and keep track of all links you've created in the past. Create folders to better organize links by project or campaign. Access to edit, view stats, and copy your links are all easily accessible.Update the text of your links at any time. Use a plain text link or select an image to embed in your website. Always have your link details up to date.View reports of click activity on all your links. Analytics are tracked for all links you embed inside of your message/tweets, too! Every time someone clicks one of your links, we record where they clicked from and present this data to you on a map. See from where people are clicking on your links across the world.Increase your followers by suggesting your (or anyone's) Twitter account to be followed every time someone tweets from your ClickToTweet link.
https://clicktotweet.com/
11) Sumall
In “audience shifts,” not only can you see how many new followers you have attracted but also see how the networks of the people you are following have expanded, which increases your own potential reach. You can also find out which of your new followers have the greatest following insight into where to share to best amplify your and how many of your own followers you follow. You can find out who’s engaging with you, who has responded to your social media posts, what the overall response rate is and how responsive you are to those that mention you. The “audience quality” report is a good one to make sure that you are interacting with active Twitter users. The “audience by engagement” section highlights your top ten most active followers on both retweets and You can also see whether they have verified profiles and can check out common profile keywords and how they engage with you. Other sections of the Twitter Audience Insights report look at “audience by contributed reach” people who have expanded your reach by retweeting and mentioning you to their and “network size” followers have the biggest networks. You can even see the timezone that most of your followers fall into and use this in order to schedule social media posts for maximum engagement. As with the other report, there’s an overview page, before delving into the individual “Best performing time to tweet” is but what’s useful here is the rolling average so you get a wider overview of your best days and times and the times when you get the most engagement.
https://sumall.com/
12) CoSchedule
Posts are easily moved, and social messages attached to those posts move with them. You will then have access to the calendar and team features at CoSchedule synchronizes your WordPress post, author, and category information to its servers, but all of your WordPress data remains in WordPress. Social messages, tasks, comments, team members, and other data you create in CoSchedule will be stored on CoSchedule’s servers, and never in WordPress. Managing a team blog or planning your own blog’s content marketing is not easy inside of WordPress. CoSchedule is an editorial calendar that makes it easier to create, move, and manage your blog posts and stay ahead of your plan. It allows for WordPress blogging team collaboration without needing extra outside tools and logins, reducing the time and unnecessary complexity required to plan your blog’s content marketing program.
https://coschedule.com
13) Raven
Introducing the tool The Raven suite of tools* were originally designed for SEOs by an SEO but they now includequite a few extra features for other disciplines of internet marketing so theres Mailchimp integration, a Facebook page manager, Twitter tool and PPC ad management features. In early Raven removed the keyword rank tracking part of their system following pressure from Google so in this updated version of the comparison well take a look at some of Ravens other SEO features. Raven is a fully hosted web app, like all the tools in this comparison, and its biggest selling point is the sheer amount of integrations it provides with 3rd party tools to pull all your campaign data together. This is no longer the case but they are still refining the system and making improvements to the interface and reporting options. However we were disappointed by the decision to remove rank tracking, something which most SEO agencies and marketers still consider an important part of their client reports.
https://raventools.com/
14) Social Flow
SocialFlow stretches across our business touching both the editorial and the ad sales sides. It's been a solution that allows us to scale what we do from an organic social publishing perspective, but also has allowed us to unlock incremental revenue.SocialFlow allows us to work from one central platform for multiple teams, across the world. For me, it meant no more sleepless.
http://www.socialflow.com/
15) Friends+me
Friends+Me posts using physical real-world Android phones, all running latest official Instagram application. No Instagram private API is used, we are inline with Instagram's terms and conditions.
https://friendsplus.me/
16) Crowdfire
Crowdfire claims to be the biggest marketing product for Twitter and Instagram and offers smart features, which guarantee rapid growth on the social media through its philosophy. Accessible through Web, Android and iOS apps, it’s a powerful solution to attract targeted followers on Twitter and Instagram. It powers connections that help its users achieve their social media goals, including brand recognition, brand popularity, increased sales and fans. Launched in as JustUnfollow, it transitioned into Crowdfire in and currently boasts over million users, which include businesses of all sizes, individuals and entrepreneurs. Overview of Crowdfire Benefits Crowdfire follows the Grow philosophy, which is a recurring and a strategy of growth on the social media. Its Clean features keep away irrelevant, unwanted and spam accounts, which do not add any real value to organizational or individual feeds and also don’t contribute in achieving strategic goals.
https://www.crowdfireapp.com/
17) Post Planner
Post Planner is like having an entire social media team on demand. We help you FIND, PLAN and POST amazing content to your Social Profiles guaranteed to drive engagement. Our algorithm ranks content based on virality and engagement to give you a predictive performance score. So the more stars you see, the better that content will perform. Your personal Facebook profile and Group posting have a daily limit of 15. This does not apply to Facebook Pages.
https://www.postplanner.com/
18) Wask
Wask is the new way to make effective ads and manage them smartly. Wask lets you easily connect to your Facebook, Instagram, Twitter, Google ads account in one screen. Wask is using a well-developed and always up to date Artificial Intelligence program which has many features. You can manage your time with the help of Scheduler, compare your result with Performance Comparison, control your ads daily/weekly/monthly automatically by activating the AutoPilot. You can take advices from your personal experienced advisor for your results. At the end Wask manage your time and budget in the most efficient way.
https://www.wask.co/
19) Kenshoo
Kenshoo is the technology platform looking to plan, activate and amplify effective marketing across the most engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across critical publishers, including: Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step.
Kenshoo provides a variety of different products: Kenshoo Social (for search engine marketing campaigns), Kenshoo Local (for individual stores, dealers, or franchisees), Kenshoo Search (for social media marketing campaigns), and SmartPath (for analyzing your campaign from the consumer interactions point of view). For each of those services, you can request a demo trial.
https://kenshoo.com/
20) OPTMYZR
Optmyzr motto is "PPC Management Made Smarter." When you launch an ad on the platform, you instantly get alerts and suggestions based on your goals and previous campaigns. The automated report delivers you to share it with your team and bosses.
This tool also supplies the clients with pre-written AdWords scripts, forecast about budget usage, and customised workflow. They have trademarked some of their unique software:
One-Click Optimisation™, it's based on automation. Your keywords and goals are only 1 click away;
Enhanced Scripts™ (it works just for AdWords) supplies the tool to write and store for you the Google AppScripts code.
It's possible to request a demo and start a free trial.
https://www.optmyzr.com/
21) PPC BidMax
PPC BidMax tool provides flexible and automated bidding for Google Ad centre and Google AdWords. The top thing about BidMax is that it develops traffic with maximum results. This innovative tool gives search engine marketers the advantage of managing their bid campaigns for a variety of search engines, including Yahoo, Bing, Google, etc. all from one simple dashboard. It also makes use of complex and sophisticated algorithms for useful analytics and reports.
To understand if this product suits you, BidMax To understand if this product suits you, you can try BidMax for free.
http://www.ppcbidmax.com/
22) AdEspresso
One platform, multiple channels. You can create campaigns on Facebook, Instagram or Google using AdEspresso. The multivariant technology from AdEspresso makes it simple to test and optimize ads increasing ROI of your campaigns. You can test multiple variations of your Facebook Ads based on your targeted audience and find out which one is generating the best result. On top of that, you can generate fully customized PDF reports of your Facebook Ads.
https://adespresso.com/
23) Contently
In November Contently was named by Advertising Age as one of the best places to work in media and. Contently has a lot of clients , and we rely on freelancers like yourself to staff projects for them. We have an algorithm that combs through users’ portfolios and pushes forward relevant candidates. So when you’re setting up your portfolio, make sure you focus on the kind of things algorithms like: namely, keywords that highlight your expertise and skills. In the headline section, be sure to specify whether you’re a writer, videographer, designer, and so on. We’d love to provide assignments for everyone who signs up for a Contently unfortunately, we are not an open marketplace and cannot supply work for the roughly 80,000 users now using a portfolio.
https://contently.com/
24) Invoca
is a tool that offers a variety of solution for marketers and sales reps who need to know more about people calling to them. The platform is not geared only towards the paid advertisement, but it has an extension for Google AdWords.
Indeed Invoca gives you tons of insight into which of your paid search efforts are driving people to call. The platform allows you to track and analyse billions of calls and understand how to spend your budget more effectively.
https://www.invoca.com/integrations/google-ads/
25) Instagram for business
Use relevant, popular hashtags Engage by following others and liking their photos selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there. Debut Videos Instagram’s recent Video on Instagram has given Twitter’s Vine a serious competitor to contend with. Jordan Crook charts the differences between Instagram and Vine in the image below: Jordan Crook charts Instagram vs. Embed Instagram Video in Your Blog or Website Last month, Instagram released a new embed feature for its desktop web browser version. We’ll talk more about this in Generate a Flexible Posting Plan Carley Keenan offers the following advice on the frequency of sharing on Instagram: “You don’t need to post on Instagram every day. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more. Inspire Potential Customers Anna Colibri suggests you post photos that are relevant to your brand and potential customers. Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees. A study conducted by Simply Measured earlier this year found percent of the world’s top brands are now active on Instagram.
https://business.instagram.com/
26) Statusbrew
Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams.
The publishing feature helps you to schedule content across different social platforms. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands, and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you will receive instant Slack notifications for all the activities you choose are necessary for your Business. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections! show less
https://statusbrew.com/
27) Sprinklr
Sprinklr provides a unified platform for customer experience management (cxm). Our customer experience & social media management software guides enterprise businesses through and digital transformation.
https://www.sprinklr.com/
28) AdNabu
AdNabu is an AdWords optimiser in partnership with Google. On this platform you can create an ad or a campaign (using customised templates) and correct your bid in real time (following the tool suggestions), AdNabu supports different types of ads:
Regular search ads (aka text ads);
Shopping ads (the useful resource for e-commerce sites);
Call only ads;
App install ads, for promoting an application on Google Play or Apple Store.
29) Contently
In November Contently was named by Advertising Age as one of the best places to work in media and. Contently has a lot of clients , and we rely on freelancers like yourself to staff projects for them. We have an algorithm that combs through users’ portfolios and pushes forward relevant candidates. So when you’re setting up your portfolio, make sure you focus on the kind of things algorithms like: namely, keywords that highlight your expertise and skills. In the headline section, be sure to specify whether you’re a writer, videographer, designer, and so on. We’d love to provide assignments for everyone who signs up for a Contently unfortunately, we are not an open marketplace and cannot supply work for the roughly 80,000 users now using a portfolio.
https://contently.com/
30) Keyhole
Keyhole is a real-time hashtag tracker for Twitter, Instagram and Facebook. Its visual dashboard is simple, beautiful and shareable! Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Keyhole tracks the most influential people engaging with your brand. Reach out to them to promote your content and increase your brand's reach.
http://keyhole.co/
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3 SEO Strategies to Create More Website Leads
Referrals are your best leads, but the next best way to get leads that convert is with a good SEO (Search Engine Optimization) strategy. What is SEO? It’s simply the practice of increasing the quantity and quality of traffic to your website. SEO helps the people who are looking specifically for what you have to offer find you easily and quickly.
Kelly Shelton, SEO expert and VP of Marketing for Boostability, has dozens of suggestions for helping REALTORS® get more attention online, but he recently shared five of his best tips on the 5 Ways to Get More Leads to Your Website webinar.
As a REALTOR®, you sell a lot of different types of homes, but to capture the attention of homebuyers who want to buy a specific kind of home, the more descriptors you can link to your site, the more buyers you’ll attract. If someone is looking for their dream cabin, castle, four-bedroom ranch, or treehouse, you want to let them know you have a listing that matches what they’re looking for.
SEO produces the highest-converting leads. SEO helps people find you, but, more importantly, it helps people who are ready to buy, looking to buy, and eager to buy. That’s why it’s such a valuable tool—but unfortunately not one many REALTORS® use as effectively as they should. Shelton had three steps REALTORS® can implement immediately to start generating leads:
Step 1: Add your business to mobile and online maps. Do this by claiming and optimizing your company on Google My Business, Bing Places profile, and other social media sites.
Have a unique description that links back to your site.
Select the right category for your business. Have as many photos as possible—the more, the better.
Have a complete profile.
Get as many reviews on your site as possible.
Make sure your name, address, and phone number are the same across all your social media pages, including Google My Business, Yelp, your website, and any other social media sites (Facebook, etc.). Google looks for that when ranking sites.
Get local reviews. Not every customer or client will leave a review, so make sure to ask your happy clients to leave a review. Most are happy to rave about you when you’ve done a great job.
Step 2: Optimize your website for Google and other search engines using SEO. Make sure you optimize your title and your meta description tags on each page. If you’re not sure how to do that, there are online tutorials and articles to help you figure it out, or you can hire someone. Title tags need to have a unique description. In fact, Shelton said, “Every page on your website should have a title and a description relevant to the information on that page. It’s how Google ranks pages.”
Use an additional markup called “schema markup.” Schema is a process that allows your web manager to mark up your web pages with additional coding that allows search engines to find your site easier.
Optimize page content. Does your content relate to the title and heading? Is the information useful? Longer is better when it comes to content, and content is important when it comes to SEO.
Images can also be optimized. Make sure your images have a keyword related to your title. Make sure there is an “alt-image” tag on all your images. It should also be keyword-related.
Step 3: Create interest in your brand. “Generate buzz around your business,” Shelton said. There’s only so much buzz you can create at an open house, so take to the internet. Use link-building, guest-posting, and news or public relations stories on your website to help build the buzz. “Google is in the business of providing searchers the best results possible, so their algorithms are all about doing that. Your business should also follow that model. How can your website deliver the best results possible and be a resource for your searchers?” Shelton asked.
The best ways to help generate buzz and visitors to your site are:
Link-Building – Links that come back to your website from quality sources that people trust can help build your reputation with search engines. Make sure your business is found on legitimate sources across the web like Yelp, Google My Business, Bing Profile, Craigslist andHomes.com, or sponsor a local sports team that will link back to your website. Follow influencers in your industry. Have a LinkedIn profile.
Guest-Posting – The objective is to create a blog that links to your website that someone else will post on their website. Find good writers in your niche and engage with them, follow them, retweet them and reach out to them and ask if you can write a guest post for their site that links back to yours. This creates links back to your website, increases traffic to your site, and legitimizes your ideas.
Press Releases – There are more newsworthy things happening around your business than you realize. By putting out a press release, you’ll get the attention of journalists and others who will want to know more. The more information, quality content, news, and updates you can get online, the better.
Shelton shared a variety of apps, tools, tips, and websites that can help REALTORS® learn more about SEO and apply it to their websites. To hear the entire webinar, go to SecretsofTopSellingAgents.com. Looking for ways to boost your SEO strategy? Homes.com SEO Fuel can help your website get found by local buyers and sellers! Click here to learn more.
For more information, please visit connect.homes.com.
For the latest real estate news and trends, bookmark RISMedia.com.
The post 3 SEO Strategies to Create More Website Leads appeared first on RISMedia.
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