#How can I incorporate floral embroidery into sustainable fashion?

[charissebusante]

Competitive Analysis

The three main competitors I chose to examine are FANFARE, Frankie Collective, and Zero Waste Daniel. These companies each offer unique products, from using old curtains for materials to creating fully genderless and zero-waste fashion. In this post, we will analyze each company using a competitive analysis format.

Website Experience:

For FANFARE, the homepage prominently displays the clothing they sell, along with the price tags. The site offers a 15% sign-up discount and a chat feature for customer questions. Each item includes a detailed description, fabric type, and care instructions. There’s also a section dedicated to sustainability, as well as shipping options for both UK and international customers. The product photos feature models wearing the items, set against a plain white background. The website has multiple tabs, including a “Custom Denim” option where customers can send in their jeans for redesign, and a “Sustainability” tab that discusses the company’s materials and positive environmental impact.

For Frankie Collective website, the first thing that shows up is the collections, ranging from football collections to vintage bottoms. Each product shows the measurements and condition since it’s a pre-loved item. It also has a section for sustainability and shipping. The website includes a chat feature and a QR code to scan for 20% off via the app. There are many tabs, such as "Rework" for upcycled pieces and a "Projects" tab showcasing various collections, from varsity themes to outdoor collections.

Lastly, on Zero Waste Daniel’s homepage, you’re presented with several options, from new collections and floral brooches to full sets and bundle deals. The product descriptions include dimensions and a statement about what the item is made of and where it’s from. There’s also a banner offering free domestic shipping on orders over $75. The website features multiple tabs, such as "About," which talks about the company, and a blog with posts by the creator.

Market Positioning:

Aside from being sustainable through their upcycled products, each of these companies offers something unique. FANFARE is known for its upcycled jeans service, where your old jeans can be customized with embroidery or hand-painted prints (Montgomery, 2021). Frankie Collective stands out by offering upcycled styles in multiple sizes, which is uncommon for upcycled brands. Lastly, Zero Waste Daniel stays true to zero-waste principles by using pattern-making techniques, tiled mosaics, and embellishments that incorporate 100% of the textile goods brought into the shop (Bella, 2024).

Reviews:

Since customer satisfaction is an important factor when choosing the right company, I looked at reviews for a few brands. FANFARE has a 4.5-star rating on Trustpilot, with comments praising the brand for being inspiring and creative. Frankie’s also has a 4.5-star rating on Trustpilot. However, while many say the products are stylish, there are some negative comments about poor customer service and no refunds. Lastly, Zero Waste Daniel has a 4-star rating on TripAdvisor, with customers mentioning how involved the founder, Daniel, is in his store. A sustainability review also gave the brand a “Good” overall rating for its commitment to sustainability and use of recycled materials.

Pricings:

Looking at the prices of all three companies, they have a similar price range, typically between $100 and $400 depending on the design. They rarely offer products under $100. In my opinion, for upcycled fashion, considering the labor and materials involved, pricing above $100 is reasonable for these products.

Deliveries:

All three companies offer a variety of delivery options for their customers. FANFARE provides free delivery in the UK for orders over €50, with a delivery time of 3-5 business days. For international orders over €200, delivery is free and takes 5-7 days for standard shipping or 2-4 days for express. Frankie Collective offers free shipping across North America for orders over $150, with 2-day express shipping. International shipping rates are calculated at checkout. Zero Waste Daniel offers free shipping on orders over $75 and a flat rate for international shipping.

Social media:

All three companies have active Instagram accounts. FANFARE promotes a lot of their products and posts videos that engage with their followers. Frankie Collective mostly promotes their products but has an appealing feed that attracts younger audiences. They post videos of people wearing their pieces to encourage followers to do the same. Zero Waste Daniel also has a visually pleasing feed, featuring product promotions, selfies, and articles. ZWD has very interactive followers, and Daniel frequently posts pictures of himself wearing his own products. In my opinion, I like how ZWD makes his feed versatile, blending product posts with a more personal touch. It's rare for a company account to feature the founder so often, and it’s great to see him using his own products and sharing them with his followers.

Check their website:

FANFARE

Frankie Collective

Zero Waste Daniel

Reference:

Montgomery, J. (2021, December 17). I can’t stop telling everyone about this cool Under-the-Radar brand. Who What Wear UK. https://www.whowhatwear.com/fanfare-the-label

Bella. (2024, August 19). The Top Upcycled Fashion Brands to Know 2023 | Eco-Stylist | Eco-Stylist. Eco-Stylist. https://www.eco-stylist.com/the-best-upcycled-clothing-brands/

[gokul2181]

Rogan art’s connect during COVID-19

New Post has been published on https://jordarnews.in/rogan-arts-connect-during-covid-19/

Rogan art’s connect during COVID-19

Jabbar Arab Khatri shares how the family that practices the 300-year-old Rogan art have been motivating themselves and connecting digitally during the pandemic

The months between July and September bring rains to Nirona village of the Kutch region in Gujarat. Along with the monsoon come hordes of college students wanting to experience, through craft workshops, a slice of the ancient Rogan art of fabric printing. The pandemic has made the village go silent, with no students or researchers. When a centuries-old tradition of hand painting on cloth, Rogan art — practised by the Khatris — affected, members struggled to stay motivated., managing to stay connected digitally. The Khatris are the surviving custodians of the art form. During the first phase of lockdown, the Khatris collaborated with India Craft Week, Delhi and Paramparik Karigaar Mumbai showcasing their collection in online exhibitions.

Jabbar Arab Khatri, nephew of Padma Shri awardee Abdul Gafoor Khatri, and one of the young torchbearers of the art says, “The dyes take time to dry during the monsoon, so we are indoors working with designs.” He is happy with the online initiative. “Although there were no sales, we had many enquiries for our products and workshops; some of them have promised to get back once normalcy returns,” he says.

A word of Persian origin, Rogan means oil. Jabbar explains the cloth printing process: “Castor oil is heated and cast into cold water and the thick residue is then mixed with natural colours. Then, using a stylus or blocks, this resultant paint is meticulously transferred on to a cloth to make floral, animal (peacock) and geometric patterns. The weather and density of the mix play an important role. Colours and freehand motifs look attractive.”

In the last few weeks, Jabbar has made a few Rogan art wall pieces on the masks for COVID-19. One of the sketches was given by Mubarka Nandarbarwala, an National Institute of Fashion and Interior Designing, Mumbai (NIIFD) student after his Instagram session. He shares, “Since students couldn’t come here for workshops, it was a nice opportunity to present our historic art to them,” NIIFD teacher Rosie Bose calls it an effort to introduce different art practices to the students. “Executing Rogan art by learning online is tough but once they are exposed to the crafts component, maybe later, we can take these students to Nirona for a workshop. Since they have already been introduced to the art, learning directly from these artisans will be a fascinating experience. Budding fashion designers could bring fresh ideas and help in sustaining the art and make it relevant in the fashion industry.”

Masks with Rogan art

Delhi-based designer Vanshika Gupta is currently working on incorporating Rogan art and also Soof embroidery in her designs. Her masks with Rogan art were launched two months ago. With a love for Rogan that began in her college days, she visited Nirona two years ago and created her graduation collection based on these crafts.“It is the most unique hand-painted style. I learnt the craft from Abdul Gafoor bhai (Abdul Gafoor Khatri) and Jabbar bhai (Jabbar Khatri). The crafting process of this textile art looks complex but is amazing. The handmade freestyle drawings have imperfections but the beauty lies in those abstract lines. Its quirky prints can only be done on cotton or silk.” Currently, Vanshika has 10 women from Nirona working on her new collection.

Nirona’s tourist season begins mid-September, the period preceding Dasara and Deepavali, the major festivals before winter sees tourists flock to the village. As cities slowly relax restrictions, artisans look ahead with hope. Adds Jabbar, “I heard that the Rann Utsav might happen in the first week of November. If the pandemic ends by then, we can hope to slowly regain our lives.”

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[silkfabri]

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