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ecofriendlyproducts90 · 5 years

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7 Best Zero-Waste Shampoo Brands & How to Create Yours

Zero-waste shampoo and conditioner bars are taking over, and we’re loving it!

If you’re just starting your zero-waste journey and are looking for the right products, it can be a little daunting to navigate the hundreds of products out there.

Don’t let this stop you.

We’re going to help you discover a whole new world of zero-waste shampoo bars from brands you know and love, to hidden gems and emerging brands.

Whether you need a soothing shampoo to tame those curls, suffer from dry and damaged hair, or just looking for a light everyday shampoo, our list has something to suit your needs.

PLUS: We’re going show you how to create your very own eco-friendly shampoo – so stick around and keep reading.

How to find zero-waste hair care brands

Okay, so this is our advice on finding and choosing the right zero-waste hair care brands.

With so many products entering the market on a daily basis, it’s important to be able to distinguish the real deal from mass-market greenwashing or fake products.

Firstly, establish your own personal criteria. This is really a very personal decision so don’t be pressured to tick as many boxes as possible. Rather focus on small steps and choices that suit your needs. This can make a difference when you decide upon vegetarian instead of vegan products and so on.

Secondly, when it comes to zero-waste shampoo and conditioners, look for products that not only contain plastic-free packaging, but those that use locally-sourced, natural, and eco-friendly as this also reducing waste in the manufacturing process.

Lastly, read the ingredients and reviews. Google ingredients you don’t know and make the decision based on your personal choices. Reviews are equally important because this is where consumers will tell you if a product really works or not.

Too much info? Skip straight ahead and search directly on Amazon by entering “zero waste shampoo” in the search bar.

Let’s get to the fun part before we explore those amazing brands and learn how to make our own shampoo.

How to make your own eco-friendly shampoo

You can make eco-friendly shampoo in a number of ways. Some recipes call for a soap base that you can purchase online, or soap flakes, but we really like this simple and natural recipe using soap nuts which you can decant into a recycled shampoo bottle.

Image credit: Monfocus on Pixabay.com

Soap NUTS?

Yes, you read that correctly. These little gems are not really nuts, in fact, they are the husks of dried soap berries. These husks contain Saponin which gives natural soaps the ability to lather and clean.

Soap nuts are simply used by adding a bit of hot water and shaking them up in a container to get some soapy water to use for laundry or hair and body washes.

Here’s a great beginner’s kit if you’d like to order some soap nuts to try this recipe.

This is an adaptation of a recipe on Cosmopolitan.

Ingredients:

2 soap nuts

1 cup of warm water

1 glass jar

Essential oils (optional)

Instructions:

Place 2 two dried soap nuts into a jar with 1 cup of warm water. Shake it and let it stand for about 30 minutes. Once the soap nuts are soft, crush or blend them. This will become the base of your shampoo.

To make your shampoo: dilute a tablespoon of your soap nut liquid in ¼ cup of water. Add a little of your favourite essential oils or a little coconut oil if you have very dry hair. Keep it in a recycled shampoo bottle in the fridge and use it within a month.

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Video via We.Are.Wellness

Look, not all of us are in a place where we can be making our own soaps and shampoos, so if you’re ready to discover our favourite zero-waste shampoo brands, let’s get to the list!

7 Best zero-Waste Shampoo and conditioner brands

1. Ethique

Product Image via Ethique.com

Ethique was founded in New Zealand in 2012 and has since grown into a sought-after brand for eco-conscious consumers around the world. Their packaging is 100% plastic-free and made from compostable materials sourced from a sustainable forest in New Zealand.

They’ve even taken this a step further than most personal care brands and made bamboo in-shower containers that last for ages to protect your zero-waste shampoo and conditioner bars. Just one bar of Ethique zero-waste shampoo eliminates the use of up to 3 bottles of liquid shampoo!

“By our calculations, we’ve saved over 6 million plastic bottles from winding up in a landfill to date. By 2025, we aim to hit 50 million.”

Ethique.com

Must try: The Ethique Frizz Wrangler

Those with frizzy hair know how quickly it can become dry and heat damaged from the use of hot irons, curling tongs and hairdryers. This zero-waste shampoo bar does a fantastic job of smoothing it out with a deliciously fragrant mix of coconut oil and cocoa butter.

Price: $15.99 / 3.88 oz

Amazon Customer Rating: 4.5/5 out of 2, 083 ratings

2. Dr. Bronner’s

Product image via Amazon.com

Dr. Bronner’s is one of the best-selling natural brands in the U.S. and their range of gentle castile soap bars are a hit – because you can use it for both face and body!

Using a multi-use soap like this also reduces your amount of personal care products so instead of separate body washes and shampoos, you get it all in one bar. Their packaging is made from 100% biodegradable and recycled material. Their products are also fair-trade, certified vegan and made with organic oils.

Must Try: Dr. Bronner’s All-One Hemp Citrus Castile Bar Soap (6-pack)

This delightful citrus-ey scented soap bar will leave your hair smelling fresh and feeling as light as a feather while turning your shower into an invigorating aromatherapy session. Although it contains palm oil, it is certified organic and fair trade so you can use it guilt-free.

Price: $7.66 / 5 oz each, $28.74 pack of 6

Amazon Customer Rating: 4.7/5 out of 264 ratings

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Video via Insider

3. Friendly Soap

Product image via FriendlySoap.co.uk

Friendly Soap products are packaged in really simple recycled packaging, and are made with natural ingredients such as plant-based oils, nut butters, essential oils and herbs. Their shampoo bars are free of parabens and foaming agents like SLS (Sodium Laureth Sulfate), so you can rest assured that they will be gentle on your hair and skin.

We also love how affordable their shampoo and conditioner bars are, making it a really accessible product for anyone who wants to reduce their waste.

Must Try: Friendly Shampoo Bar – Lavender & Geranium

You wont even need a conditioner to soften your hair after a wash with this shampoo bar. The castor oil acts as a natural hair conditioner while geranium oil acts as a relaxing aromatherapy treatment to help sooth your scalp and bring a sense of calm to your day.

Price: $7.51 / 3.35 oz

Amazon Customer Rating: 3.1/5 out of 37 ratings

4. Crystal Cole

Product Image via Amazon.com

Crystal Cole is based in England and originally started off making her own scented candles and as news travelled about her amazing candles and thoughtful scent choices, her brand soon began to develop.

Now offering personal care items such as bath bombs, shampoo bars, eco-friendly toothbrushes and much more, Crystal Cole is an emerging natural living brand.

Crystal Cole’s zero-waste shampoo bars are vegan, cruelty-free, paraben and SLS free, and hand-crafted.

Must Try: Luxury Lime Basil & Mandarin Solid Shampoo Bar

You can smell the influence of Crystal’s travels to Asia in these wonderfully scented bars. It’s suitable for all hair types and lasts ages (up to 80 washes). It’s currently selling like hotcakes so they’re available on pre-order from her site, or via Amazon.

Price: $15,00 / 3.52 oz

Amazon Customer Rating: 5/5 out of 3 ratings (this product listing is new)

Shopping around for other zero-waste products? Try our guide to the best zero-waste products on the market right now.

5. BamboEarth

Image via Amazon.com

BamboEarth has a range of eco-friendly and natural personal care products including dental products and body wash bars. They believe in keeping things eco-friendly all the way from product to packaging.

Their zero-waste shampoo and conditioner bars are cold-pressed and 100% organic, while the packaging is biodegradable, plastic and metal-free.

Must Try: BamboEarth 100% Organic Rose Shampoo Bar

This shampoo bar also has a gently conditioning effect to leave your hair feeling extra soft and smooth so you don’t need an extra product. The mild ingredients such as rose essence and ginseng make it easy to use on any hair type.

Price: $9.87 / 2.11 oz

Amazon Customer Rating: 4.3/5 out of 98 ratings

6. Whiff Botanicals

Product Image via Amazon.com

Whiff Botanicals is an up-and-coming new company based in the US. We love what they stand for when it comes to the three Rs: Reduce, Re-use and Recycle! Their products are made locally in the US, and their shampoo and conditioner bars are free from fragrances and colourants – making it perfect for those with sensitive skin.

Their packaging is plastic-free, and made from recyclable material, and they make use of biodegradable material as much as possible.

Must Try: Whiff Botanicals Evergreen Shampoo Bar

This is a great zero-waste shampoo bar for guys on the go because it acts as both a shampoo and shave bar. It contains moisturising coconut oil and cocoa butter and has a fresh earthy pine scent to make you feel like you’re showing in a forest!

Price: $10.99 / 1 oz

Amazon Customer Rating: 4.5/5 out of 250 ratings

“The environment is where we all meet; where we all have a mutual interest; it is the one thing all of us share.”

~ Lady Bird Johnson

7. Aspen Kay Naturals

Image via Aspenkaynaturals.com

Aspen Kay Naturals was founded in 2012 in a small kitchen in US and has since expanded to become a highly sought-after brand in the natural and eco-friendly world.

It’s important to note that their products do contain palm oil (we like that they are upfront about this), but it is certified sustainable. They use natural colouring from the herbs and flowers in their ingredients, and their shampoos are free from SLS, Parabens, synthetic dyes and other harmful chemicals.

Must Try: Aspen Kay Naturals Rosemary & Peppermint Shampoo Bar

This zero-waste shampoo bar contains only organic herbs and is designed to help rejuvenate dry and damaged hair and stimulate hair growth. Rosemary and peppermint essential oils give it a beautifully calming scent.

Price: $13.99 / 3.2 oz

Amazon Customer Rating: 4.5/5 out of 387 ratings

Conclusion

What’s not to love about a compact, long-lasting and heavenly-smelling bar of shampoo? They are perfect for travelling, they’re plastic-free and many can be used for both hair and body so that you can also reduce your product consumption.

When it comes to purchasing zero-waste shampoo and conditioners, it really all boils down to personal preference and what your hair needs to stay healthy.

We are all as different as our hair so, like we mentioned in the beginning of this article, don’t be pressured into finding a product that ticks all the boxes, although it’s great if you find one that does! A zero-waste lifestyle is a journey and luckily, we have a great community on Amazon where consumers take the time to leave detailed reviews for next person so we can make better choices.

“The Earth is a fine place and worth fighting for.”

~ Ernest Hemingway

Resources:

Learn How to Make Homemade Natural Shampoo: https://www.diynatural.com/homemade-shampoo/

Zero Waste Shampoo and Conditioner For Waste-Free, Sustainable Locks: https://www.sustainablejungle.com/best-of-sustainable-beauty/zero-waste-shampoo-conditioner/

10 Best Shampoo Bars 2019: https://www.stylecraze.com/articles/best-shampoo-bars/#gref

Cruelty-free shampoo bars: https://www.peta2.com/vegan-life/cruelty-free-shampoo-bars/

9 Best Zero Waste Shampoo and Condition Options: https://www.colleenpatrickgoudreau.com/zerowasteshampoo/

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raptismatthaios · 4 years

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Color:Black

Mind Reader provides space-saving storage, dispensers, food carousels, lazy susans and unique home solutions to make organizing your life easy. Whether you are a small or large company, make money working from home or just want to get more organized, these organizing caddies and racks work for most work spaces. They are perfect for small living spaces including mobile homes, tiny homes, small apartments, dorms, vacation homes and more. Mind Reader storage caddies allow you to stack almost anything – disposable coffee and tea cups, lids, utensils, single serve coffee pods, Keurig cups, creamers, tea bags, stirrers, salt & pepper packets, vitamin packets, emergen-C packets, snack bags, chocolates, hot cocoa packets, ketchup and mustard packets that need to be near coffee pots, appliances, hot water dispensers and snack machines and inside breakrooms or waiting areas. Don’t limit yourself – use organizing caddies to organize your desk space, break-room, kitchen counter at home, kitchen or office cabinets, dorm rooms and more. You’ll never have enough storage and organizing solutions for office, hospitality or home use. Space-saving is key to being organized when you have a small space to work with – imagine table-top organizers and get creative with storage solutions. Storage caddies and small storage racks are constructed in neutral colors to coordinate or compliment any existing decor. Mind Reader storage, organizing, racks and units are a must-have for any home or office space. Unique Mind Reader home office, entryway, foyer, kitchen, bedroom organizing and storage solutions strive to make your life free from clutter and mess. Use wall hanging and counter top solutions by Mind Reader to reduce mess from your shelves, cabinets, kitchen table and more. Mind Reader offers space saving solutions for the home office including monitor risers, office space storage, dorm and study space organizers and school and art supply storage. Great space saving and organizing solution for teachers in classrooms, at summer camp – there’s no limit to the organizing You’ll achieve with Mind Reader space saving, organizing solutions. Be creative with storage solutions by Mind Reader at home, in the office or anywhere you want to stay organized and clutter free. Storage and organizing solutions are versatile and unisex for men or woman and can be used for kids and adults where indicated. Small parts should all the time be kept out of reach of small children. Organizers that hang on the wall keep small hands from touching small objects and give you peace of mind that clutter and small items are out of reach. Mind Reader storage and organizing solutions are designed to help you bring calm and remove clutter – simple solutions for the home or office – adults of all ages can benefit from less clutter and more organization in their lives. Search for Mind Reader home and office organizing and space saving solutions on . Have friend who is moving into a new home – imagine giving them an assortment of Mind Reader storage and space saving solutions for thier new home – they’ll certainly appreciate them.

Make sure this fits by entering your model number. SNACK PROTEIN BAR CHIPS CAROUSEL 360 DEGREE RACK: Organize snacks so they are easy for people and kids to see – easy to grab your favorite snack and go at home, at the office and at hospitality areas – spin carousel to see the full assortment of snacks and then pick your favorite. STURDY LARGE CAPACITY SPINNING CADDY : Sturdy steady base cannot easily be tipped over – spin with confidence – holds protein bars, granola bars, snack bars and small snack bags for a wide assortment of snacks to make a choice from – perfect for home use, breakroom at work, waiting room areas and more – 12 slots on top and one large open slot on the bottom. PERFECT FOR AT HOME, OFFICE, RESTAURANT OR HOSPITALITY: Makes coffee, beverage and snack service areas easy to organize and refill as needed – place near on the counter where people gather for drinks and snacks – easy to display snacks with ease – take your hospitality area to the next level with this carousel. SNACK ORGANIZER SPACESAVER FOR CONVENIENCE: Make it easy for your kids, staff and patrons to access snacks all over the day – organize snacks on this kid-friendly packaged food storage carousel – rubber grips on the bottom keep lazy susan in place as you spin to find your favorite snack. SPECIFICATIONS: Color: Black | Material: Plastic | DIMENSIONS (inches): Snack Rack 14 x 14. 5 Round | 12 Slots on top & large open bottom for convenience. LIGHTWEIGHT AND DURABLE PLASTIC CONSTRUCTION: Food safe plastic is easy to place in the perfect spot on work counter, kitchen counter, table top or desk – can withstand day to day use of office employees, warehouse staff, hotel patrons and more. EASY CARRY AND NON SLIP BASE: It’s easy to move this light weight carousel organizer caddy so that it’s close to coffee pots, hot water cooler or anywhere you want this organizer to take a seat – use near traditional condiment organizers to further organize office beverage area. PERFECT FOR DORMS AND COLLEGE: Students and teachers need organizers too – use in dorm rooms, common areas where snacks, coffee, tea, hot chocolate – parents can send snack packs as gifts and You’ll fill them up to make sure you have a place to get that snack pick me up each day. PERFECT FOR INDOOR OR OUTDOOR USE: Plastic construction can be used inside or outside for parties, BBQ, kid’s or adult parties to help organize cups and lids on the beverage table, kitchen countertop, office table and more. EASY TO CLEAN: Keeping organizers clean is easy – simply wipe clean with warm water and soap as needed to reduce dirt and germs. [amz_corss_sell asin=”B01D1XUEN0″]

Mind Reader SNACKCAR-BLK Supreme Snack organizer, 14 x 14.5 Round, Black Color:Black Mind Reader provides space-saving storage, dispensers, food carousels, lazy susans and unique home solutions to make organizing your life easy.

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walkingthroughthepages · 6 years

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We’ve all been there, right? You start buying gifts in August, you think you’re all set around the end of November… And then suddenly, it’s almost Christmas and you realise you forgot something. Or even worse: someone. And you don’t really have enough time to go out and look for a big, perfect gift but you do want to give something that is personalised enough that it is clear you really put some effort into it. Now, that’s exactly what I use this last minute gift guide for!

The (semi-) useful & cute

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Basically, if you can give me something that’s both cute ànd useful? Chances are I will love you forever. Or at least I will give you a very tight hug. Either’s possible, at this point 🙂

1. Cute, festive pyjamas: You could even DIY these if you wanted to! There’s so many cute pyjamas that are nice and festive. The best thing? Buying someone PJ’s is a lot safer than buying them, for example, jeans or shirts. And of course: why not add a fun print yourself? (Boohoo)

2. Homemade candles: fun fact, when I was about 12, I once made mini-candles in shells. All we had to do, was melt other candles into shells we had collected on the beach earlier that day. These are slightly more sophisticated than those were, but I mainly just wanted to point out that making your own candles? Or presenting them in such a way that they become a lot more special? Not actually that hard. And it looks special enough, that whomever you’re gifting this to, will be in awe that you went through all that trouble for them! (Floating candles – Tea cup candles)

3. Done up china: everyone needs a mug or a little dish to hold stuff, right? And again: its actually quite easy to turn these into so much more than what they originally were. And, also… Once you’ve got the process down? Just think of all the cute, practical gifts you could create! (Glitter mugs – Ring dish)

4. Adventure journal: if your giftee has a hobby – whether it be reading, traveling, having a huge bucket list, … This is the perfect gift to get them. You bling up an old notebook and turn it into something just for them. And of course, luckily there’s pinterest for eternal inspiration on how to make the ultimate bucket list-book, a reading-log or an adventure journal! (Mod Podge)

5. DIY Soap pump: or, really, anything out of mason jars. Basically, they’re awesome, versatile, and lend themselves to being turned into just about anything. You know, if you’ve just got the patience – and the online how-to 🙂 (Creative Green Living)

The eatable

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Okay, so this category was sort of doubly inspired. On the one hand, there’s a pretty old Brooklyn and Bailey-video that mentioned in my first ever DIY-gifts post, on the other hand, there’s a more recent video by Blair Blogs where she explains how she sets up gift packages. Both of them made me realise (remember?) that these are actually perfect if you’re in a pinch for a Christmas present. My favourite way to do this? I combine a gift card of some sort with a food package. Also known as: how to make it look as if you put way more thought into a gift(card) than you actually did…

1. Tea Mug: as in a mug (which you could personalise, see above!) which is filled with all types of tea and tea-accessories! (Finding Zest)

2. Hot Cocoa basket: because who doesn’t love some hot cocoa around this time of year, right? (Tomkat)

3. Cookie in a Jar: the classic of all food gifts, especially the last couple of years. And the best thing: I usually have all of the things necessary for such a gift? Right in my cabinets! (Very Best Baking)

4. DIY Cocktail Kit: sure, you need to make sure whoever will be receiving this doesn’t get the wrong idea (i.e. you think of alcohol when you think of them). That being said, if you’ve got something of a cocktail aficionado in your gift-giving circle? This could be really fun, and is of course completely adaptable to whatever cocktail(s) they like best! (Distillerista)

5. The pre-packaged: if you’ve got a friend with a bit sweet-tooth or a known love of salty snacks, you can always go even easier: you just give them the ultimate care-package of whatever their favourite snacks are. You just find yourself a nice-looking basket, some tissue paper to have some height-differences and to make it look nicer and, voila, you have yourself a gift!

Oh, and for some tips on how to make these a bit better-looking as you gift them? Again, let me just point you straight towards Blair Lamb, who is pretty darn good at packaging, apparently!

The caring

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Or, more precisely: the packages to help other people care for themselves 🙂

1. Homemade scrubs: few things feel better than your skin just after you’ve scrubbed it. At least – that’s my opinion. And, as a scrub is quite a treatment for your skin, it’s always better to go natural. So why not make it yourself, and gift it to others? (Lemon Scrub – Peppermint Scrub)

2. DIY Sheet Mask: whether you’re giftee is acne prone or needs some extra moisture for their skin, you can quite easy make a mask or specifically a sheet mask yourself. And if you’re already making them, why not create some extra – or just put together a set so they can do it themselves? With instructions, of course! (Hello Glow)

3. Spa basket: why keep it at a homemade scrub, really, if you could go full out and give someone an entire homemade spa basket? From the scrubs to the lotions, there are few things you can’t make at home – especially if you have some essential oils lying around! (Popsugar)

What are some of your favourite last minute gifts that you either have received or have given? Be sure to let me know below, as I’m always good for some extra inspiration! And of course, while you’re here why not go check out the rest of this year’s blogmas, as well as all my other Christmas content?

-Saar

Last Minute Gift Guide We've all been there, right? You start buying gifts in August, you think you're all set around the end of November...

#Blog-mas 2018 #christmas #gift ideas

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clarencenicholsonata · 7 years

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How to Build a Successful Fall Marketing Campaign in 6 Easy Steps

Thanksgiving is right around the corner. The leaves are falling and the nights are getting colder and colder.

It's the perfect time to get a hot cup of cocoa, some big wooly socks, and run a Fall marketing campaign.

This article will give you a step-by-step walkthrough for creating a successful Fall marketing campaign from beginning to end.

We'll break down…

Brainstorming your Fall campaign

Creating your Fall campaign page

How to drive traffic from your website and subscribers

How to drive traffic with referrals

How to drive traffic with online ads

How to turn campaign leads into customers with email

Let's get rolling!

Wishpond's marketing campaign tool makes it easy to build your campaign page, website popup, send emails, drive referral traffic and turn leads into customers with automated email campaigns. Any questions? Talk to a marketing expert today!

Step 1: Brainstorm your Fall Campaign

The first thing you need to do is determine what kind of Fall marketing campaign you want to run - a simple sale, a photo contest, a giveaway, a discount, or whatever your creative mind can come up with.

This article will break down a simple Fall giveaway campaign I created for "Amanda Tiffle Photography" (a company I made up). Everything I'll show you is just as applicable for your business as it is for a hypothetical photography business.

But before we get into that, let's check out a few top ideas for Fall marketing campaigns:

Enter for a chance to win a $200 gift certificate for your Thanksgiving feast!

Submit your Fall photo. Whichever gets the most votes wins [your prize]

Enter for a chance to win a

Send us your best Halloween costume and win a Spooky Prize Package!

Fall family photo shoot

Now until November 31st, get 25%-off all waterproof boots!

Get 50% off a 6-month yoga subscription when you bring a friend!

Subscribe Here to Get Early Access to our Black Friday Deals!

The real limitations here are your creativity. Every industry (including B2B and SaaS) can find a way to work a seasonal promotion into their marketing strategy. If you're looking for ideas, reach out in the comment section and I'd be happy to brainstorm with you!

Step 2: Create a Fall Campaign Page

Once you know what Fall campaign you're going to run, you need to create a specific page within your website which is focused on that campaign.

Having a specific page for your campaign will result in better conversion rates (because your traffic is more focused on a single goal) make it easier to run ads, and make it easier for you to track the success of your campaign.

Here's a page I whipped up using one of Wishpond's ready-made Bonus Entry campaign templates in about 20 minutes:

The important parts of this Fall marketing campaign:

The dollar value of the promotion, front and center

The countdown timer, to create urgency in your campaign page visitors

"Enter for a change to win" - legally, this is important. You can't, technically, use "enter to win" in your contest copy

Limited form fields (name and email address, usually). Anything more will drop conversion rates, anything else and you won't know enough about your leads to contact them

A single call-to-action. Any links which drive your campaign page visitors off this page (such as a Nav bar or footer) will drop conversion rates. Your campaign page should have a single focus.

The "share to get bonus entry" fields (see more on that below).

Step 3: Drive Traffic from your Website and Subscribers

The easiest way to drive traffic to your most Fall marketing campaign is to notify your existing subscriber and contacts.

After all, these are people who you know are interested in your products or platform. Whether they're existing customers, previous customers or blog subscribers doesn't matter. They have already been convinced of some element of the value of your company.

Now, the goal of your Fall marketing campaign is probably to get new business leads or customers, not drive existing customers back to get more discounts (though retention is never a bad idea when it comes to digital marketing)...

But your existing customers have friends.

So, send an email to our existing customers anyway (Wishpond's newsletter tool makes this easy, by the way).

And then send an email to your previous campaign's entrants as well (because you know those people aren't just interested in your product, but also in winning that product):

Set your newsletter conditions: Set your newsletter setup: Then it's just a matter of writing your email (you can match your campaign page copy, by in large) and including a link to your campaign page.

But we're not done yet.

The second-easiest way to drive traffic to your campaign is to send it from your highest-traffic pages.

For instance, if your homepage, high-SEO article or product pages get the most website visitors, add a welcome mat to notify everyone who comes through about your campaign.

Here's a welcome mat I made in about 2 minutes with Wishpond's popup tool: Head to the advanced options step and tell the system when, where, and how frequently you want your popup to show: Okay, we're now driving all our existing traffic and current subscribers to our campaign. Let's move on to new people.

Step 4: Drive Traffic with Referrals

A great way for you to drive traffic to your campaign is with the bonus entry options within the fom there in the middle of the campaign.

How do bonus entries work?

It's relatively simple to drive your existing contacts to your campaign. And, as I said, your contacts have friends.

So, all we need to do is make it easy for our existing contacts to tell all their friends.

The bonus entry tool incentivizes your contest entrants (subscribers usually, at least at the beginning) to share with their friends in order to get additional chances to win. A Tweet will get you one additional entry, a Google+ share the same and (and this is the cool part) whatever your primary goal of the campaign (like submission of a phone number or a Follow on Instagram) can give 5 or 10 additional entries. Of course the benefit of a bonus entry feature doesn't just end with your existing subscribers (though it does help your campaign get off the ground and grow organically). As every new person enters your campaign, they're given the same incentive to share.

Step 5: Drive Traffic through Online Advertising

Facebook Ads, dollar for dollar, can give you a better return on investment than trying to promote your Fall campaign organically.

You could spend every minute of every day trying to push people to your campaign and never reach even half the number you can with an affordable ad budget and half an hour of work.

Here's a step-by-step walkthrough for building the Facebook Ad campaign for our "Fall Photo-shoot" campaign (you'll need a Facebook Business Manager account, by the way):

Step 1: Choose your Facebook Ad goal: My recommendation for this would be "Traffic," though if you have the technical savvy to install the Facebook conversion tracking pixel to your website, that's even better:

Step 2: Choose your Facebook Ad location targeting: Step 3: Choose your Facebook Ad Demographic targeting: Step 4: Choose your Budget: Step 5 Adjust your Budget and Audience Targeting to Get the Right Estimated Clicks: For a business with an average order value of $50, you'll be fine to set a budget of $20/day, as this will drive enough new leads through your campaign that it will be profitable. Remember the ol' ROI equation:

(Average Order Value x # of Converted Leads) - Campaign Spend / Campaign Spend = Return on Investment

Top Tip:

Google Drawing makes it really easy to create an optimized Facebook Ad image. Go to "File > Page Setup" to make your page size 1200 x 628, drag in the same image you used for your campaign background, add a semi-transparent black overlay and use the same headline and font you used on your campaign page. Go to "File > Download As" to export the drawing as a PNG. Easy as that!

Step 6: Turn your Thanksgiving Leads into Customers with Email

Once your campaign is over and you've announced your grand prize winner, you'll have a bunch of new business leads who are extremely warm and, with a well-placed push, likely to buy.

My recommendation is to create an email drip campaign to act as a net, ensuring you catch as many of your new leads as possible.

Here's how to do it...

Step 1: Write four emails:

You should be able to tell what each one of these emails is from the subject lines. If you want clarification, let me know in the comment section.

"Fall Photoshoot Winner Announced (With Commiseration Prize!)"

Notify all your contest entrants of a limited-time discount code or credit exclusively available to them.

"48 Hours Left to Take Advantage of Our [%-off] Discount!"

"24 Hours Left to Take Advantage of Our [%-off] Discount!"

"Special offer: Contact Me to Get an Exclusive Discount"

My recommendation is always to do two emails after the initial notice of the discount you're running, followed up by a "special offer email. Something like... "I got an email from Janice, in Toledo, who was out of town for the past week and missed out on the discount we gave to all our Fall photo shoot contest entrants. As a result, I'd be happy to offer any one of you the same discount for another week. Just email me for details!"

Step 2: Set your Automated Drip Campaign Conditions:

Step 3: Set your Automated Drip Campaign Actions (the Emails): Step 4: Segment

Be sure to add all your Fall marketing campaign leads into a segmented list. This will make it far easier to send them follow-up emails down the line.

This is especially valuable if you're running a campaign which gives away a specific product. the next time you're running a promotion on that product (or something related to it), be sure to notify your contest entrants specifically, as you know they're interested in it.

Final Thoughts

Hopefully this article has given you a better idea of how to start with a Fall marketing campaign. It's a great time of year for a promotion, and it shouldn't take you more than an afternoon to get one launched.

Have any questions? Don't hesitate to reach out in the comment section or, if you want to talk about how you can use Wishpond's tool to make it all easier, book a time with a marketing consultant today.