#Horticulture Warehouse Market Kenya

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TDP's E-Rythu: Empowering Andhra Pradesh Farmers through Digital Transformation

Under the visionary leadership of Chief Minister N Chandrababu Naidu, the Telugu Desam Party (TDP) government in Andhra Pradesh has taken a significant step towards transforming the agricultural landscape. The government has partnered with MasterCard to launch E-Rythu, a pioneering mobile platform that aims to digitize agricultural payments and marketplaces. This article explores the key features and benefits of E-Rythu, highlighting its potential to revolutionize the lives of farmers in Andhra Pradesh.

The primary objective of the N Chandrababu Naidu is to regulate the sale and purchase of agricultural products and establish market yards where farmers and buyers can engage in transparent transactions. To safeguard the interests of farmers, the government provides essential facilities such as warehouses and weighing services. This ensures that farmers receive fair payments for their goods, with transactions conducted through open auctions or tenders in Agricultural Market Committees, under the supervision of market committee staff. In its commitment to supporting farmers, the TDP government has collaborated with MasterCard to introduce E-Rythu, a mobile platform that revolutionizes the agricultural sector. This platform, originally developed by MasterCard Labs for Financial Inclusion in Kenya and customized for India by a team in Pune, enables farmers to conduct buying, selling, and payment transactions for agricultural products through their mobile phones. Moreover, E-Rythu helps farmers connect with potential buyers more efficiently, all in the local language. Former Chief Minister N. Chandrababu Naidu has spearheaded the customization of the E-Rythu platform for over one million horticulture and agriculture farmers, along with 300 farmer-producer organizations (FPOs) in Andhra Pradesh. The implementation of E-Rythu is set to bring transparency to horticulture markets, benefitting sellers, buyers, and other stakeholders. Most importantly, it aims to financially empower millions of small and medium farmers across the state. Go through the Local news of TDP to get info on the TDP contribution to your district or the constitutions.

The introduction of E-Rythu offers numerous benefits to farmers in Andhra Pradesh. Firstly, it provides a convenient and secure platform for conducting transactions, ensuring that farmers receive fair prices for their products. By eliminating intermediaries, E-Rythu reduces the exploitation of farmers by middlemen and facilitates direct access to a wider range of buyers. This not only increases farmers' income potential but also empowers them to make informed decisions about selling their produce. The implementation of E-Rythu is expected to enhance overall efficiency and transparency in the agricultural market of Andhra Pradesh. The digitization of agricultural marketplaces and payments streamlines processes, making it easier for buyers and sellers to engage in business transactions. By creating a transparent and accountable system, E-Rythu contributes to a fairer agricultural marketplace and fosters trust among all stakeholders. The inauguration of E-Rythu by former Chief Minister N Chandrababu Naidu in Amaravati marks a significant milestone in the state's journey towards modernizing and digitizing the agricultural sector. The TDP government's forward-thinking approach and partnership with MasterCard have laid the foundation for a more inclusive, efficient, and transparent agricultural marketplace in Andhra Pradesh

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The E-Rythu Platform-Improving Farmers' Livelihoods in Andhra Pradesh

The main objective of the TDP political party of Andhra Pradesh under the regime of N. Chandrababu Naidu is to regulate the sale and purchase of agricultural products, set up market yards for buyers and sellers to conduct transactions, and provide warehouses and weighing facilities to protect farmers' interests. The department also ensures that farmers receive the proper payments for their goods and that transactions are carried out through open auctions or tenders in the Agricultural Market Committees, with goods weighed under the supervision of market committee staff.

To further aid farmers in selling their products, the TDP Government of Andhra Pradesh, led by Chief Minister Nara Chandrababu Naidu during his tenure, has partnered with MasterCard to launch E-Rythu, a mobile platform that digitizes agriculture payments, and marketplaces. The platform, which was developed by MasterCard Labs for Financial Inclusion in Kenya and customized for India by a team based in Pune, will allow farmers to buy, sell, and receive payments for agricultural products using their phones and connect with the right buyers more efficiently in the local language.

Mr. N. Chandrababu Naidu has made the E-Rythu platform customized for one million horticulture and agriculture farmers and more than 300 farmer-producer organizations (FPOs) in Andhra Pradesh. According to Chiranjiv Choudhary, Commissioner of Horticulture for Andhra Pradesh, the implementation of E-Rythu will make horticulture markets more transparent for sellers, buyers, and other stakeholders, and pave the way for the financial addition of millions of small and medium farmers in the state.

The Main accomplishment of TDP is that the E-Rythu platform greatly benefits farmers in Andhra Pradesh by providing them with a convenient and secure way to conduct transactions, as well as access to a wider range of buyers and better prices for their products. The platform will also help to eliminate intermediaries and reduce the exploitation of farmers by middlemen, ensuring that they receive fair compensation for their goods.

Additionally, the implementation of E-Rythu is expected to improve the overall efficiency and transparency of the agricultural market in Andhra Pradesh, making it easier for buyers and sellers to conduct business. By digitizing the agricultural marketplaces and payments, E-Rythu will also help to promote financial inclusion for small and medium farmers in Andhra Pradesh, many of whom may not have had access to these services before.

The launch of E-Rythu was inaugurated by the former Chief Minister of Andhra Pradesh Nara Chandrababu Naidu in Amaravati, and it is expected to be a major step forward in the state's efforts to modernize and digitize its agricultural sector.

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Kenya Warehousing Market Outlook, Size, Growth Rate, Analysis, Major Players, Share & Forecast to 2023: Ken Research

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Market Overview

A warehouse is a sizable structure used to store produced goods and raw materials. It performs routine warehouse tasks that humans formerly carried out using machines and computers. These tasks include recognizing and accepting orders, counting things, storing them, later remembering their locations, and sending orders to the appropriate location.

The main drivers driving the growth of Kenya's warehousing segment include an increase in the volume of international trade, the entry of foreign rivals into the business, and the rising perishables market in Kenya.

Report Analysis

According to the research report, “Kenya Warehousing Market Outlook to 2023 – By Closed Normal, Open Yard, Closed Ac and Cold Storage; Contract and Owned Warehousing; Industrial Warehouses, ICD, and Cold Storage” emphasizes the expansion of e-commerce, which has increased consumer demand for products through online sales, which would lead to a rise in the warehousing market. The sector's consistent, rapid growth is another aspect that contributes to Kenya's strategic position as the entry point to East Africa and the accessibility of a huge supply of skilled labor.

The FMCG industry has dominated the warehousing market on the basis of increasing trade volume and middle-class customer demand for Asian finished products. In addition, the horticultural sector in Kenya is flourishing and calls for temperature-controlled storage for cut flowers, fresh fruits, and vegetables. Another well-liked sector that has progressively expanded as a result of rising purchasing power and the emergence of supermarkets is retail.

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Open yards usually referred to as god owns, are the most common type of warehouse in Kenya. Temperature-controlled bonded warehouses and specialized cold storage facilities are among the growing number of Grade B and Grade A warehouses. Normal a closed warehouse is more typical than an AC Closed warehouses offer just the most basic comforts, like security against burglary and inclement weather.

Key Players

DB Schenker, Siginon Group, Agility Logistics, Kuehne Nagel, Bollore Transport and Logistics, Freight Forwarders Kenya, etc. are some major key players in the Kenya Warehousing Market.

Regional Analysis

Kenya's two most important cities in terms of trade and logistics are Nairobi and Mombasa. As a result, these two areas in Kenya have become the center of the country's warehousing activity. The majority of these warehouses fall under the Grade C classification and are typically open yard warehouses. In Kenya, Eldoret, Thika, Nakuru, Kiambu, Machakos, and Kakamega are also hubs for warehousing. Investors and logistics businesses are currently looking to relocate to more accessible, less congested, and less expensive alternatives due to overcrowding in the key districts.

Future Outlook

Over the forecast period of 2018-2023, the market for warehousing is anticipated to grow at a double-digit CAGR due to Kenya's plans to become the continent of Africa's manufacturing and commerce industry. The need for freight forwarding and warehousing services is anticipated to rise as a result of rising local industrial and international trade volumes. The demand for modern warehouses and cold storage is also predicted to rise as a result of the influx of foreign investments into Kenyan markets, particularly in the horticulture export sector.

Key Segments Covered:-

Warehousing Market

Revenue By End User

FMCG

Horticulture

Retail

Revenue By Type of Warehouse

Closed Normal

Open Yard

Closed Ac

Cold Storage

Revenue By Contract and Integrated Logistics

Contract

Integrated

Revenue By Operation Model

Industrial/Retail

ICD/CFS

Cold Storage/Freezer/Chiller

Warehousing Space By Region

Nairobi

Mombasa

Others (Eldoret, Thika, Nakuru, Kiambu, Machakos, and Kakamega)

Key Target Audience

Logistics/Warehousing Companies

E-Commerce Logistics Companies

3PL Companies

Consultancy Companies

Real Estate Companies/ Industrial Developers

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023

Companies Covered:-

Bollore Transport and Logistics

DB Schenker

Siginon Group

Kuehne Nagel

Agility Logistics

Freight Forwarders Kenya

Key Topics Covered in the Report:-

Kenya Warehousing Market Overview

Value Chain of Kenya Warehousing Market

Kenya Warehousing Market Size

Kenya Warehousing Market Segmentation

Industry Norms and Regulations in Kenya Warehousing Market

Competitive Scenario in Kenya Warehousing Market

Company Profiles of Major Players in Kenya Warehousing Market

Kenya Warehousing Market Future Outlook and Projections

Future Technological Development in Kenya Warehousing Market

Kenya Warehousing Future Market Size

Kenya Warehousing Market Future Segmentation

Analyst Recommendations

For More Information on the research report, refer to below link:-

Kenya Warehousing Market Outlook to 2023: Ken Research

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Saudi Arabia Warehousing Market Outlook to 2023 – By Business Model (Industrial/Retail, Container Freight/Inland Container Depot and Cold Storage), By End Users (Consumer Retail, Food and Beverages, Healthcare, Automotive and Others) and E-Commerce Warehouses

Kenya Freight Forwarding Market Outlook to 2023 – By Sea, Land, Air, Rail and Pipeline Freight; International and Domestic Freight, Integrated and Contract Logistics Freight Forwarding

Indonesia Logistics and Warehousing Market Outlook To 2023 – Driven By Infrastructure Spending For Airport And Seaports Albeit By Poor Existing Road Network    

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Demand Gap in Kenya Warehousing Market Expected to be Filled by Increase in Foreign Trade Volumes, Market Entry of International Players and Booming Horticulture Industry: Ken Research Buy Now “Despite a major supply gap of modern warehouses, the Kenya warehousing market holds immense opportunity for growth.”