#Hire HubSpot COS Designers

[hubguru-blog]

The Hub Guru is a leading Inbound Marketing Agency who believes in nothing less than perfection and customer satisfaction. Over the last decade, we have helped various tech-giants to market their product in an effective manner and maximize their ROI. If you’re looking to Hire HubSpot COS Designers, feel free to connect with us.

[wesleybates]

Importance and Elements of Content Marketing in SEO

The following line can summarize the Importance and Elements of Content Marketing in SEO and digital world.

Useful and valuable yet incomplete is the secret of selling services and products on the internet using content.

However, here we’d be discussing extensively on what content marketing is and the basics you should know.

Content marketing is simply the act of sharing useful content around services and products you offer on the internet, but not sharing the complete information.

It’s the game of sharing the “What” and “Why” but withhold the “How”. For example, instead of an SEO agency sharing information on how to build backlinks, but rather share information on what backlinks are? like we are doing here. However, there are cases where information can be shared completely.

Sharing content like this would position you as an authority, visibility, increase leads and sales.

Elements of Content Marketing in SEO

There are steps to content marketing you need to know, and below are the process of getting it right:

1. Idea Generation

Idea generation is the first thing to content marketing, just like every other blogger, writers and content writers does.

However, with the dime dozens of tools, swipe files and resources available on the internet, it has become easier to get content ideas.

Content idea generation can be broken down into five different phases:

Brainstorming

Assessment and selection of ideas

Vetting and qualifying of ideas.

Outlining of content

After you’ve come up with enough content idea either through the use of tools or swipe files, the next thing to do is let your brain work, select the best ones, validate your ideas and come up with a content plan.

It’s worth noting that you can generate content ideas through the following tools HubSpot’s Blog Topic Generator, BuzzSumo, UberSuggest etc.

2. Content Development

Content is King

But people don’t want to be sold to, and the only way to keep sales conversation under control is through proper content development.

Content development can be put as the process of crafting content for a website from starting to finishing. – Yeah, it is as simple as that.

In the context of this topic, we’re focusing on the development of content, not programming or design.

It does not end at coming up with strategies; content development is also made up of writing style, optimization, publishing and promotion; which we’d be talking about in the subsequent section.

3. Optimization

Besides leveraging on social media or forum traffic, to get your content visible to people who are interested in services or products you offer; the content must be optimized. Content optimization is not rocket science. Hiring an SEO company in Thornton, CO would get you ranked for search queries related to your business.

4. Publishing and Marketing

It’s at this phase we consider factors like readability, use of tenses, word count and other things to make content users friendly, instead of search engines.

During the publishing page, title tags and meta description that’d increase CTR would get crafted. It does not end at that before the website starts getting clicks from search engines, how else would the content reach the audience?

Marketing!

Publishing content without marketing/promotion is like winking to a girl in the girl. Only would know what you are doing.

And there are hundreds of ways to promote content on the internet. You can also leverage on republishing platforms like Medium and don’t forget word of mouth.

On the internet, marketing content does not only increase content visibility but can also lead to more backlinks, which is a good practice in the SEO industry.

Another form of content marketing is guest posting; however, cautions to be taken not to get penalized.

5. Update

Content marketing is a continuous process if you want to maintain your position as a go-to in the industry. Reviewing and updating your content is a good practice, especially if you are using a blog for your content marketing.

Reviewing and updating your content will not only help maintain your position as an industry leader but also help you reflect on what worked and what does not. This way, you know content marketing practices that work for your business need improvement and one that does not work at all.

The main point here is that content marketing is not a one-time thing; you must review what you’ve done to know what needs to be done.

Importance of Content Marketing You Should Know

Content marketing is one of the effective methods to drive attention and sales to a business; below are the reasons why you should practice it consistently:

Trust

Awareness

Organic search

Leads generation

Buyers attraction

Increase conversion rate

Building Trust With Your Audience

What makes content marketing so important is that it helps potential customers trust your brand more. The more content you share the clearer it becomes that you are an expert in your field. People trust those who are experts and readily give them their money to solve problems.

It Builds Brand Awareness

The reality is that nobody knows about your business till you push it out there, consistent and proper content marketing is a way to that. And if done correctly, you’d be able to increase your website traffic, get shares and seen by people who are likely to patronize you.

Increase in Organic Reach

People are making use of search engines to get more information on service and products. Search engine bot are working to ensure only relevant information for the search query get seen.

Hence, optimizing of content around likely keywords potential customers would use to search for your service or business would help increase visibility on search engine results page(SERP).

Search engine algorithm changes over time, however, with consistent publishing of educative post with users in mind. You will be able to maintain your rankings and position for profitable search queries.

Leads Generation For Your Business

Leads generation is the reason why we do marketing after all. And the moment a business stop generating qualifying leads, sales would degenerate and might likely be out of business in no time.

With proper content marketing, you can get new leads for your business, and in most cases, you get them even before they are willing to buy. However, with a proper content plan in place, you can turn such lead to a buyer.

Attract Ideal Buyers

All talk about lead generation has been great, but it’s essential only to attract ideal buyers, not necessarily buying now but will likely in the future.

The beauty of content marketing is that only those who are interested in what you offer view it. And some tools help you segment leads base on the level: awareness stage, consideration stage and decision stage.

Content Marketing in SEO : Conclusion

Here we’ve looked into what content marketing is and the basics component that made it up. With all you have read here, you should be able to decide on whether your business needs content marketing and decides on what needs to be done.

Know that content marketing is not a one-time thing. It would help if you were consistent with it to hold unto your position as an industry leader and so on.

[cosmodragi]

5 Strategies to Make the Most of a COVID Job Market

Thankfully, 2020 is lastly over. That stated, many of us may nonetheless be reeling from the financial devastation brought on by the pandemic and that is nearly as good a time as any to begin resolving to get our funds so as.

Right now, the most urgent process that you simply’re going to have to accomplish so as to get out of a monetary bind is to ensure you’re making more cash than you spend. In the easiest phrases potential: so long as your earnings is larger than your bills, you can be getting richer. Conversely in case your outflows are higher, you can be getting poorer – depleting your financial savings, or falling additional into debt. If you’ve misplaced your job and are presently surviving off of financial savings, attempt to scale back your bills to the barest bones potential to reduce the distinction between your influx and outflow. Yes, which means cancelling or pausing your streaming subscriptions, your magnificence packing containers, and your meals supply passes. You can splurge on these once more to have a good time touchdown a new job, and also you’ll really feel significantly better about it then. 

Despite the first phases of a vaccine rollout being underway, we’re nonetheless residing in unsure occasions. Relevant job alternatives will be onerous to come by, and competitors is probably going to be larger for the finest positions. But it’s not all doom and gloom in the COVID job market. There is a large array of corporations nonetheless hiring regardless of our present circumstances. And to add to that, all the time you’re spending at dwelling proper now can be utilized to work on cementing your toolkit, resume, and story so that you simply’re placing your easiest foot ahead while you come throughout a job you’re enthusiastic about. 

Here are 5 methods to leverage as you navigate the COVID job market:

Be a self-starter and emphasize your communication and expertise expertise.

The pandemic made us a work-from-home society in a single day, and corporations are on the lookout for candidates who’re glorious communicators and are comfy utilizing software program like Zoom and Slack to collaborate as a staff. Companies are very busy, and managers don’t have the time or inclination to micromanage a whole staff of distant workers. It’s vital to spotlight that you simply’re a proactive communicator and also you’re self-sufficient in your work product. Don’t wait to be requested about these expertise. 

Broadcast your expertise in a cowl letter and in your resume. If you don’t really feel like you’ve got these expertise but, take the time to construct on them utilizing the many free assets at your disposal; Zoom itself has a nice weblog with helpful suggestions to enable you develop into an knowledgeable, and there are quite a few free programs on-line associated to communication and effectivity.  Even in case you take into account your self an knowledgeable, it by no means hurts to brush up!

Be keen to tackle a non permanent job.

Hiring has slowed down, however there are lots of tech, telecom, and healthcare corporations which can be hiring at a regular, and even elevated price. Some of these jobs are non permanent or venture primarily based and should pay minimal wage, however can nonetheless be a useful foot in the door. In taking one of these jobs, you get a chance to showcase your talent set and construct belief with superiors. If you set your finest work ahead and a extra everlasting place opens up, it’s extra probably that a supervisor goes to rent you (a identified, gifted commodity) over one other exterior candidate with unproven capabilities.  

Ultimately, employers know these jobs are non permanent so there will likely be no onerous emotions in case you transfer on to a higher job in a couple months – actually, they’ll be probably to write you a advice letter for all of your onerous work. 

Ask for an informational interview with corporations you’d love to work for.

Hiring could also be on pause in some industries, however that doesn’t imply you may’t attain out. Most candidates assume they’ll’t apply till there may be a job, however one easy truth I’ve at all times been informed is: individuals love to discuss themselves. Proactively seek for a staff you’d love to work on and ask for an informational assembly with its chief. Make it clear you understand they aren’t hiring, however specific that you really want to be taught extra about their staff, the firm tradition, and potential future alternatives.

If you ask clever questions and current your self as a good match, culturally and talent sensible, you’re probably to be top-of-mind the subsequent time a place opens on their staff. Be positive to put together nicely, in case you’re going to use this tactic, by doing enough analysis on the individual you’ll be assembly with and paying consideration to how they reply your questions.

Update your resume and LinkedIn profile.

Have you ever come throughout the excellent alternative, however really feel drained the second you pull up your resume and see how a lot work you want to do earlier than hitting ship? Go forward and replace all the pieces now, ensuring to spotlight your particular and precious expertise. If you’re making use of to a number of varieties of positions, take into account making a model of your resume that’s barely tweaked to spotlight the related expertise you’ve got for every place. For instance in case you’re making use of to each design and advertising and marketing jobs, make a resume and canopy letter for every that highlights your related expertise and associated talent set for a potential place. 

Consider taking the time to replace your LinkedIn profile as nicely, and request suggestions from earlier supervisors, purchasers, and friends to present perception into what you’re like as a skilled. When the proper place presents itself, you’ll solely want 5 minutes to make sure that your resume and canopy letter are ultra-relevant earlier than you submit! 

Diversify your talent set.

If you’re unemployed or underemployed proper now, with tons of additional time in your fingers, attempt to get the most out of your downtime by increasing your expertise and finally making your self much more employable. Some of the finest free assets on-line embrace HubSpot’s Academy, the place you may be taught all the pieces from Marketing to website positioning to Lead Generation. Many of their free programs even supply certifications, which look nice on a resume. 

If you’re trying to construct a extra technical skillset, Udemy and Khan Academy are good free choices. Or, you probably have wiggle room in your finances, Treehouse is a wonderful platform for studying coding, improvement, and or software program expertise for a lot lower than a General Assembly course will value you. Thinking of a bigger change in your profession? Start finding out now for graduate college admission exams. 

Millions of Americans are grappling with the financial and private impacts of the pandemic, so do not forget that you’re not alone. Reach out to your neighborhood for assist and encouragement while you want it. You’ll by no means remorse making the finest of a dangerous scenario and utilizing this time to work on your self, your community, and your connections to others. Try not to get down on your self and as a substitute give attention to the optimistic – when you actually need it, it’s okay to permit house for moody days with out throwing your self a pity celebration. 

Remember: it’s not about discovering the excellent job in a down economic system, however relatively utilizing your time nicely so you may safe your excellent job in the future. Do the self-work now and earlier than you understand it, you’ll be nailing interview after interview and also you’ll have your decide of thrilling job presents.

This visitor submit was authored by Charlotte DeMocker

(*5*)

Charlotte DeMocker is co-founder and Chief Operating Officer at Penny, the world’s first audio streaming edu-tainment startup that seeks to reimagine and simplify how we study cash. Early in her profession, Charlotte noticed millennials working more durable than ever however struggling to repay debt or spend money on their futures as they lacked the monetary literacy to get forward. As an analyst at a prime funding financial institution, she typically suggested on funding alternatives for the rich elite whereas struggling to make ends meet herself. It was then that Charlotte realized how rigged the monetary system is, and launched into a mission to demystify cash and make monetary freedom extra attainable. Connect together with her on instagram @charlottedemocker or @penny.app.

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source https://ultimatefreecourses.com/5-strategies-to-make-the-most-of-a-covid-job-market/

[hubguru-blog]

Are you someone who is working as a developer or as a designer in an IT organization who is providing the services of HubSpot COS Website Development to all the customers? OR Are you someone who is an owner of an Inbound Marketing Agency for a while now? Then, you all are at the right place. If you’re looking to Hire HubSpot COS Designers, feel free to connect with us. We have a dedicated and hardworking team of HubSpot professionals who will help you all in developing a great website or web application on the HubSpot platform according to your requirements.

[michaelandy101-blog]

8 of the Top Marketing Challenges Faced Globally [New Data]

New Post has been published on https://tiptopreview.com/8-of-the-top-marketing-challenges-faced-globally-new-data/

8 of the Top Marketing Challenges Faced Globally [New Data]

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.

Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

Throughout the past few years, HubSpot has kept up with a number of global marketing challenge trends. We’ve also polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on.

While you might think that global marketing issues have changed drastically in past years due to evolving media platforms and emerging technology, you might be surprised by the trends research has actually shown.

In fact, we’ve found that today’s most common global marketing struggles haven’t actually changed much in the past few years.

In 2019, when we dug into the research of global marketing challenges, such as this survey from Attest, many of the results we found were fairly similar to what we found back in 2017 and 2018, when we surveyed thousands of marketers for our State of Inbound Reports.

Between 2017 and 2018, our State of Inbound Reports found that the top five challenges continued to stay the same, with some slight fluctuations in non-American regions.

According to research from 2017-2019, generating traffic and leads, as well as proving ROI continue to be leading challenges marketers face.

While the unchanging list of challenges is a good sign that marketers aren’t facing unprecedented barriers, it’s still important to take stock of the factors that continue to hold back marketers. Why? If marketers face the same problems today that they did in the past, it’s likely that these major challenges will continue far into the future.

So, what’s happening in 2020?

Below, let’s review the current global marketing issues impacting the industry.

Top Global Marketing Issues

Generating Traffic and Leads

Providing ROI for Your Marketing Activities

Securing Enough Budget

Managing Your Website

Targeting Content for an International Audience

Training Your Team

Hiring Top Talent

Delivering an Account-Based Marketing Strategy

1. Generating Traffic and Leads

Generating enough traffic and leads was the top global marketing issue, according to the 2017 and 2018 State of Inbound reports.

A 2019 survey from Vital shows that more than 35% of marketers face challenges related to leads and/or traffic, showing that this trend still continues.

In fact, the top priority for marketers in 2020 is generating leads.

Why It’s a Challenge

Clearly, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts.

What Can You Do?

When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?

In 2020, the most common customer marketing tactic is creating exclusive content for customers.

For example, HubSpot Research has found that 53% of consumers want to see more video from marketers in the future, while only 14% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report.

Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification.

2. Providing the ROI of Your Marketing Activities

Measuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge globally year-over-year.

In fact, only 53.85% of marketers surveyed say they even measure Customer Acquisition costs.

It continues to be a vital way for marketers to understand the effectiveness of each particular marketing campaign or piece of content.

Plus, proving ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.

Why It’s a Challenge

Although return on investment is a crucial stat that shows your campaigns success or progress, tracking the ROI of every single marketing activity isn’t always easy, especially if you don’t have two-way communication between your marketing activities and sales reports.

What Can You Do?

When it comes to providing ROI, there’s a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. This means using both marketing software (like HubSpot) and a CRM solution (like HubSpot’s free CRM), and then tying them together to close the loop between your marketing and sales efforts with a service-level agreement (SLA). That way, you can directly see how many leads and customers are generated through your marketing activities.

We’ve found there’s no better combination than having an SLA and doing inbound marketing. According to the 2018 report, inbound organizations with SLAs had twice the ROI of misaligned organizations.

(Use this ROI calculator to simulate the potential ROI you could realize by conducting inbound marketing.)

3. Securing Enough Budget

How can you create a winning marketing campaign without a budget? The truth is, it’s pretty hard. But, even when you have a great, revenue-generating idea, you still usually need to get your budget approved by a higher-up.

For 2020, 64% of marketers said their marketing budget has increased.

Why It’s a Challenge

Securing more budget is a pressing challenge for marketing globally. And often, getting more budget is easier said than done — especially for smaller organizations that aren’t working with sizable nor flexible marketing spend.

But the key to securing more money for your team might not be that complex. Here’s what you can do.

What Can You Do?

The key to unlocking budget lies in being able to prove the ROI of your marketing efforts. According to our report, organizations that can calculate ROI are more likely to receive higher budgets.

Again, success with inbound marketing also plays a large role in driving higher budgets. Effective strategies obviously produce results, and our data shows those who feel confident in their marketing strategy are more than 2X as likely to get higher budgets for their marketing teams. But remember, inbound marketing is a long game. If you get off to a slow start, you shouldn’t back off — in fact, you might consider doubling down.

To learn more about how to understand and leverage marketing ROI, check out this simple guide.

4. Managing Your Website

Although managing a website is consistently a challenge to marketers, it seems to be growing less threatening.

Throughout the past few years, less and less marketers have been worrying about it as compared to other challenges like “identifying the right technologies,” which rose from the fifth to fourth biggest challenge in 2018’s State of Inbound Report.

In 2020, 63% of marketers are looking to make a website upgrade.

Why It’s Still a Challenge

Managing a website was the fourth biggest challenge for marketers in 2017. And chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all.

Issues with website management include a variety of different factors, from writing and optimizing the content to designing beautiful webpages. Here are a few things marketers can do to deal with this challenge.

What Can You Do?

First, read this report to see how your website stacks up against over 1 million other websites. It also includes a deep analysis on the four most critical elements of website performance and design, from average load time and website security to mobile friendliness and SEO.

If your primary challenge with managing a website has to do with the skills and resources you have available, you aren’t alone. This is especially true for small companies who don’t have all the talent in-house required to cover content, optimization, design, and back-end website management.

One solution? Hire freelancers and agency partners. To find freelancers, we recommend:

Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you’re looking for.

Browsing freelance writers and designers based on their portfolios and areas of interest. For writers, check out Zerys and Contently. For designers, check out Behance & Elance.

Browsing HubSpot’s Services Marketplace, which lists a wide variety of designers from partner companies and agencies we’ve deemed credible.

Overall, you can make website management easier on your team by hosting your website on a platform that integrates all your marketing channels like HubSpot’s COS.

Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team:

5. Targeting Content for an International Audience

Targeting is a key component of all aspects of marketing.

With 59% of marketers surveyed currently marketing internationally, it’s important to have an international strategy.

To be more effective at targeting, one of the first things any marketer needs do is identify their buyer personas to determine who it is they should be marketing to.

Why It’s a Challenge

If you’re expanding internationally, it can be a big challenge not only to figure out the best ways to market to an international audience but also to organize and optimize your site for different countries.

However, exchange rates are marketers’ biggest challenge with international marketing.

HubSpot Research recently analyzed the difference in content preferences across the world.

What Can You Do?

Download our free ebook, The Global Marketing Playbook. There are some really helpful tips in there that’ll help give you some direction on global marketing, including how to identify your top three growth markets, how to explore local trends, and tips on choosing the best localization providers.

Additionally, when marketing to a new region, the most common tactic marketers use is to shift their product offering.

Remember, your website visitors might speak a plethora of different languages and live in totally different time zones. To make your content appealing to a wide audience, you’ll need to keep your global visitors top-of-mind when creating all your content. This means being aware of seasonal references, translating units of measure and monetary references, and giving translators the tools and permissions to customize and adapt content for a specific audience when they need to.

Finally, be sure you’re optimizing your website for international visitors, too. For more tips and resources on global marketing expansion, browse our international inbound marketing hub.

6. Training Your Team

As companies scale and technologies continue to evolve, training your team will become a greater challenge for marketers.

Why It’s a Challenge

Whether it’s training them on the concepts and tools they’ll be using every day or making sure they’re achieving their full potential, the struggle is real across the board.

To combat this, I’ll share some tips I’ve used during my trainings to make sure the concepts and tool tips stick and have a lasting effect on your team and your marketing.

What Can You Do?

To get an overall idea of where your team stands, take a few minutes to assess each of your team members’ marketing strengths and weaknesses, levels of expertise, and passion/commitment to your company. Then, objectively rate the priority (or level of importance) of their expertise and their contribution to bottom line objectives (ROI) to date. Here’s a simple assessment tool from Lean Labs to help you evaluate your team so you can figure out who needs recognition and who needs coaching.

You also might consider requiring your team members to rack up some online marketing certification. HubSpot Academy, for example, offers certifications, documentation, and training programs to help people master the basics of inbound marketing. Google also offers training and certifications on analytics with their online Analytics Academy.

What about new hire training, specifically? We recommend creating a training plan for new team members. Here at HubSpot, each new marketer is given a 100-day plan like this one to lay out specific goals and help new hires demonstrate their effectiveness.

7. Hiring Top Talent

Hiring top talent is another challenge marketers commonly report experiencing.

Why It’s a Challenge

Many companies are shifting more resources to inbound marketing, which means higher and higher demand for top marketing talent. But supply simply isn’t keeping up. From sourcing the right candidates to evaluating for the right skills, finding the perfect person could take months … or more.

What’s more, the type of marketing talent companies are looking for is changing, too. According to a 2020 report from LinkedIn, employers are seeking marketers with soft creative skill sets as well as hard technical skills. And the quick rate at which the demand for these jobs are rising has caused a marketing skills gap, “making it difficult to find candidates with the technical, creative, and business proficiencies needed to succeed in digital marketing.”

What Can You Do?

Employers are looking for marketers with a diverse skill set that includes digital marketing, content marketing, SEO, and social media marketing. To find the best inbound marketer for your team, the first thing you should do is decide what that person needs to be able to achieve for your business.

Ask yourself: What will the new marketer’s tasks and duties include? What skills do those tasks and duties require? What goals or challenges will the new marketer face? Use your answers to these questions to write a compelling job description. (Here’s a long list of pre-written marketing job descriptions to help you get started.)

Next, post your jobs where talented inbound marketers will find them. While traditional job sites like Indeed.com, CareerBuilder.com, or LinkedIn will help you cast a wide net, we recommend checking out Inbound.org, which is the only job listing service in the world that’s exclusively focused on inbound marketing and sales jobs.

Finally, focus your job description and new hire 100-day plan what people value most in their careers.

LinkedIn data from 2020 shows that 87% of active and passive job candidates will consider new job opportunities. Additionally, the number one reason candidates will consider or accept a job is career growth. This means that job listings and company culture’s that offer employees a plan for growth will see the most interest from talent.

8. Delivering an Account-Based Marketing Strategy

Account-based marketing (ABM) is a new trend, which is a growth strategy in which marketing and sales collaborate to create a personalized buying experience for an identified set of accounts.

However, interestingly, the most common challenge with ABM is delivering a personalized experience.

Why It’s a Challenge

Currently, there aren’t a lot of software that are focused on account-based marketing. Many companies that are implementing ABM strategies are using manual methods, which means some accounts are getting lost in the cracks.

However, marketers strongly agree that personalized content (56%) and advanced data management (43%) are keys to ABM’s success.

What Can You Do?

To deliver a more personalized experience, you should use a software that helps you combine your sales and marketing information.

For example, HubSpot’s ABM software help unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts.

This software can enable collaboration among teams and personalize content.

Additionally, HubSpot’s software has account-level targeting added to the LinkedIn Ads integration, giving you the ability to target companies by target account status or tier, and contacts or subsets of contacts at target accounts. The account overview sidebar, the ABM playbook for sales reps, and a native integration to link your HubSpot and LinkedIn Sales Navigator accounts, help further deepen your relationships with people over time, helping build more authentic connections with stakeholders within each account.

Does Your Company Face Any of These Marketing Issues?

A thorough analysis of your marketing strategy and its current performance will help you discover where your biggest marketing opportunity lies. This will allow you to focus on improving the areas that need the most attention, so you can start making your marketing far more effective.

If you’re faced with a challenge and want ideas on how to best tackle it, you can always consider getting some help by any of the various types of marketing training that are available.

Editor’s Note: This post was originally published in November 2012 and has been updated for freshness and comprehensiveness.

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[wesleybates]

10 Benefits of Hiring Local B2B Web Designers

How many leads is your website generating each month? Redesigning your website is critical in order to turn your website into a lead-generation tool that helps you drive more revenue.

Your company is only as successful as your customers make it. Well, today with the help of Internet marketing, social media marketing, and search engine optimization, companies can gain and retain the interest of the target audience easily.

This is the reason a website has become an indispensable tool for businesses that have an online presence. However, a website that isn't user-friendly, visually appealing, and organized can drive away visitors faster than a blink of an eye. So, isn't it time you took a second look at your current website? If you're looking for reasons to rework your website to increase conversion, here are some.

1. Poor Lead-Conversion Approach

How many leads does your company's website generate each month? How often are you developing new bottom-of-the-funnel content to generate more leads? If you can't quickly answer these basic questions about leads generated by your company's website, then it's way past time to redesign your website. Instead of throwing darts hiring freelance contractors or having a family member or friend help, do yourself a huge favor and partner with the experts of Web Designing Company Durango, CO  who build marketing websites for a living. Times are changing, and your company needs to move away from posting general information you would put into a bulk-printed brochure and start creating a user experience that helps turn website visitors into leads.

2. Outdated Website Programming

Web design technologies keep advancing quickly, to say the least. These days, small businesses will reply on open-source content management systems such as WordPress because it gives them a quick, basic, and respectable online presence. Having an online presence and generating local leads online are two different paradigms. Once businesses are ready to increase more leads from their website, blog, and social media channels, they can quickly see they need to take their digital marketing approach to the next level by starting to leverage a content optimization system like HubSpot.

3. The Results You Desire Seem So Far Away

If your company isn't getting the results you want, like an increase in traffic to your website or a build-up of your customer base, then the time is perfect to redesign your existing website.

4. Your Competition Has Changed Their Websites

In such a case, it may be a good idea for your company to make a few changes as well by a local Web design company that can sit down in person with your team and craft the appropriate messaging that'll better convert website visitors into customers. This is even more necessary if your competitors' modifications are resulting in increased traffic to their websites and capturing your prospective customers.

5. Your Website Isn't Mobile-Friendly

Today, consumers are constantly on the move and research the products and/or services they're interested in, and they do this primarily on their cellphones. If your company website isn't mobile-friendly and takes a long time to open, your customers will lose interest and will move on to your competitors' sites.

6. Your Website Hasn't Been Search Engine Optimized

Have you researched which keywords and search phrases your competitors are ranking for? Have you implemented a keyword strategy to serve as a roadmap to rank for the same search phrases that your competitors rank for? Most likely, the answer to both questions is no. With the right approach and guidance, your website pages and blog pages can be optimized to ensure search engine ranking improvements.

7. Change in Marketing Strategy Approach

For a business to  survive and grow in this competitive market, frequent modifications in its marketing strategy are required. You need to ensure your company website reflects these changes in your marketing strategy.

8. Incorporation of a Better Content Strategy

Are your customers able to easily access content on your website? If the answer is no, your company should be prepared to make major changes to your content strategy. In doing this, a Web redesign that integrates growth-driven design methodologies will be crucial to converting more website visitors into qualified leads.

9. Your Current Web Structure Isn't Scalable

This stops you from being able to add more pages as your company's products and/or services grow, and you'll be unable to add more content, in an attempt to generate more sales.

10. Outdated 3rd-Party or SaaS Tools

Some of the newer tools such as Zapier can empower a handful of automated tasks and save you a lot of time and money. If your company's website uses third-party tools like shopping cart widgets, which are meant to improve the functionality of the site, you need to ensure these third-party tools are working effectively. Otherwise, a website redesign is in order, along with a change of tools.

These reasons should quickly convince your company why it's time to redesign your company's current website to attract more customers.

Tips to Hiring the Right Web Design Agency

Here are some tips that you can follow when you're choosing a proficient website design agency.

Look at its website.

Look at its portfolio. Try to look for a client of that agency in the same industry as you and see how the agency designed the website for that client.

Look for testimonials. Look for a design agency that displays clients' testimonials on its website.

Ask the agency what it thinks about a website. Does it think that the most important element of a website is the design? Or does it think that the objective of a website is to be marketable and engaging? You must make sure that the agency's thoughts are aligned with yours.

A huge component to your inbound marketing strategy is figuring out the appropriate method to create and deploy lead-generating content integrated into your company's website. Often companies are too focused on getting the site launched, and they don’t think about incorporating lead-generation elements into their site outside of a general contact page.

[williamexchange]

How to write a SEO friendly blog post: the 5 things you need to know

We are proud to be the best SEO services in Edwards, CO and we look forward to helping you make your business a success. Let us handle all the hard work for you so you can focus on what you are best at!

Writing content for SEO can be difficult and time-consuming. We’ve all been there, we start writing articles for our blog and invest a lot of time and energy in creating original and valuable content, only to discover that we’re not getting the results we hoped for.

It´s important to understand that writing content for search engine optimization is not the same as writing a news article. In order for your blog posts to rank better in search engines, you need to pay attention to the small details and implement a set of SEO rules.

The aim of SEO is to optimize your blog so that search engines like Google can understand what your content is all about and therefore increase your chances of ranking better.

If you want to generate more traffic to your blog, you have to be smart about choosing and writing your topics, remember that there is no room for shortcuts when it comes to your SEO strategy. Creating attractive and original content for your audience and at the same time positioning your blog is possible. Here are six simple SEO tips to help you write search-friendly blog posts.

Define your buyer persona

You can´t start writing if you don’t know who you are talking to. One of the first steps in the process of writing posts is identifying who your audience is or as it´s known in the digital world, your buyer persona, the fictional representations of your ideal clients.

Buyer personas help you understand your potential customers, so it’s easier to personalize content, messages, and services to their specific needs and character traits. Depending on your business model, you can have as few as one or two or even more than 10.

Write a detailed description of each persona including demographic data, personal and professional objectives, challenges and personality traits. Also, make sure you write down the different ways that your content could help that persona solve some of their specific needs or problems.

Tip: You can use this template to create your buyer persona

Choose your long-tail keywords

Once you know who your buyer persona is, the next step is to carry out a keyword research. When you go to search for keywords, it’s important that they’re not generic, since they tend to have a lot of competition.

Always remember to choose long tail keywords, in other words, keywords that are formed by 3 or 4 words.

For example, let´s say you have an eco-friendly hostel and you want to optimize your article about eco-friendly hostels. A keyword like “hostel” is too generic and has a lot of competition, but if you narrow it down and use a long-tail keyword like, “eco-friendly hostel”, you have a better opportunity to show up in the search engine results page (SERP).

Once you have you long-tail keyword, make sure to incorporate it in your title, meta description, URL, and article.

Here’s an example:

Title: The five best eco-friendly hostels you need to visit

URL: http://domain.com/eco-friendly-hostels

Content: Include the keyword “eco-friendly hostel” in H1, H2, and H3 tags.

Meta description: Customize the meta description of the article and include the keyword “eco-friendly hostel”. Make sure your meta description doesn’t exceed 155 characters.

Use internal links

While you are in the process of writing for SEO purposes, remember to include internal links to other articles on your blog that are relevant to your post topic. Internal links make it easier for search engines to verify the relevance of your content on the blog.

This technique allows to achieve a better ranking in search engines, and increase visibility in organic results. Don’t forget that internal links should be useful and relevant that means that the content of that linked page must be complementary to what you’re talking about.

For example, if your blog post talks about eco-friendly hostels and you previously wrote an article that talks about recommendations to take when booking international eco-friendly hostels, you can find a way to connect them and include an internal link to that article.

As a rule of thumb, include one or two internal links to other related articles. This way you will be able to add more value to your content, increase the time your readers spend on your blog and reduce your bounce rate.

The longer your post, the better

You might think that an article of 500 or 700 words is enough, but according to Neil Patel, an expert in digital marketing, “Longer content tends to behave better at all levels”. In fact, a study by HubSpot revealed that web search engines prefer more extensive content.

According to their study, the goal is to have a 1,000+ word blog post in order to have more chances of ranking better in search engines.

Don’t forget about responsive web design

Many years ago, most people used their desktop computers to navigate online, but now things have changed, and the majority of online traffic comes from mobile devices. This is worth mentioning because it’s vital for your site to have a responsive design, in other words, a web design adapted for desktop, mobile and tablet devices.

Having a responsive web design is not a matter of being “trendy” or cooler, but it is a determining factor for SEO; search engines like Google penalize a site that doesn’t have a responsive web design.

Why is responsive design so important? Because it directly affects the user’s experience and online navigation. Nobody likes to click on a link only to find the text and design distorted, it creates a negative user experience, and the chances that your reader will revisit your blog are none.

Also, according to a Google study, about 40% of people search only on a smartphone and use them up to 3 hours a day. It’s clear to say that we are living in a mobile-first world, one more reason to take into account responsive web design for our digital marketing strategy.

Many people consider that having a responsive design requires hiring a programmer and investing a significant amount of money, but with so many online options like pre-designed templates, having a responsive design is now easier and less expensive than ever.

In conclusion, writing a blog post for SEO purposes does not have to be a nightmare. As long as you remember to think about your buyer persona and the quality of your content first, implementing these set of SEO rules will only be a matter of practice. Surely after reading this article, you will have a better idea of what to do the next time you sit down and write your blog post.

If you liked this article, don’t forget to share it with your friends!

We are proud to be the best SEO Services Aurora, Denver and we look forward to helping you make your business a success. Let us handle all the hard work for you so you can focus on what you are best at!

[un-enfant-immature]

Flatfile scores $7.6M seed investment to simplify data onboarding

One of the huge challenges companies like enterprise SaaS vendors face with new customers is getting customer data into their service. It’s a problem that Flatfile founders faced first hand in their jobs, and they decided to solve it. Today, the company announced a healthy $7.6 million seed investment to expand on that vision.

The company also announced the release of its latest product called Concierge.

Two Sigma Ventures led the investment with participation from previous investors Afore Capital, Designer Fund and Gradient Ventures (Google’s AI- focused venture fund).

Company CEO David Boskovic says he and co-founder Eric Crane recognized that this is a problem just about every company faces. Let’s say you sign up for a CRM tool like Hubspot (which is a Flatfile customer). Your first step is to get your customer data into the new service.

As Boskovic points out, if you have thousands of existing customers that can be a real problem, often involving days or even weeks to prepare the data, depending on the size of your customer base. It typically includes importing your data from an existing source, then manually moving it to an Excel spreadsheet.

“What we’re trying to solve for at Flatfile is automating that entire process. You can drop in any data that you have and get it into a new product, and what that solves from a market perspective is the speed of adopting new software,” Boskovic told TechCrunch.

Image Credit: Flatfile

He says they have automated the process to the point it usually takes just a few minutes to process the data, If there are problems that Flatfile can’t solve, it presents the issue to the user who can fix it and move on.

The founders realized that not every use case is going to involve a simple one-to-one data transfer, so they created their new product called Concierge to help companies manage more complex data integration scenarios for their customers

“What we do is we provide a bridge between disparate data formats that are a little bit more complex and let our customers collaborate with their new customers that they are onboarding to bring the data to the right state to use it in the new system,” Boscovic explained.

Whatever they are doing it seems to be working. The company launched in 2016 and today it has 160 customers with 300 sitting on a waiting list. It has increased that customer count by 5x since the beginning of the year in the middle of a pandemic.

Any product that reduces labor and increases efficiency and collaboration in a digital context is going to get the attention of customers right now, and Flatfile is seeing huge spike in interest in spite of the current economy. “We’re helping onboard customers quickly and more efficiently. And our Concierge service can also help reduce in-person touch points by reducing this long, typical data onboarding process,” Boscovic said.

The company has not had to change the way it’s worked because of the pandemic as it has been a distributed workforce from day one. In fact, Boscovic is in Denver and co-founder Eric Crane is based in Atlanta. The startup currently has 14 employees, but plans to fill at least 10 roles this year.

“We’ve got a pretty aggressive hiring map. Our pipeline is bigger than we can handle from a sales perspective,” he said. That means they will be looking to fill sales, marketing and product jobs.

[workfromhomeyoutuber]

DocStation: Director of Sales

Headquarters: Austin, TX URL: https://docstation.co

DocStation is a care management platform that connects payers with pharmacists to improve outcomes and minimize cost of care. We’re an early-stage, scrappy, growth-mindset team looking for a talented, motivated, self-directed sales leader who shares our passion for transforming the $3.2 trillion healthcare industry via the $450 billion pharmacy industry.

As our first dedicated sales hire, you will report directly to the CEO and have the opportunity to design and implement our sales organization from the ground up. You will be responsible for all sales and business development activities. Your primary responsibility is selling software and services to health plans, self-insured employers, and large pharmacy enterprises.

You should expect to develop a deep understanding of the product, drive sales by prospecting opportunities, and collaborate with the operations team to submit proposals and close net new business. You must have a proven track record of attaining sales goals and experience calling on health plans and/or large pharmacy enterprise accounts.

Responsibilities

Understand the world of pharmacy services and overall healthcare ecosystem so you may effectively position DocStation

Create and implement a streamlined sales process from the ground up

Build strong and lasting relationships with prospective customers founded on mutual trust and aligned goals

Predict the needs, questions, and hurdles presented by prospective customers and proactively address them

Manage timely, accurate, and robust prospect, pipeline, and forecast data

Work seamlessly with the operations and product teams to lead a coordinated and effective team selling effort

Drive negotiations with prospective customers that result in net new and renewed business

Maintain a record of all sales activities and actionable follow-up items in HubSpot and communicate progress to team members

Foster relationships with customers and service accounts when needed

Communicate customer needs, feedback, value-add products, features, and services with engineering, product, & operations teams

Lead business development activities, including, but not limited to: email, phone, LinkedIn, social media, and attendance at industry conferences and trade shows

Attend daily virtual team meetings, monthly virtual company-wide meetings, biannual on-site meetings, and virtual meetings ad-hoc

Requirements

10+ years experience as a proven sales leader with extensive healthcare knowledge and responsibility for closing net new business

Proven capability in managing complex sales cycles from start to finish with a history of successful revenue attainment

Ability to successfully build a pipeline that has opportunities sufficient to attain quota

Previous experience in a growth stage sales organization

Entrepreneurial mindset with a determination to succeed in a rapidly changing environment

Outstanding written and verbal communication, customer service, relationship management, time management, and teamwork

Bachelor’s degree required

Willingness to travel often

Benefits

Fully distributed company - work from wherever you're most comfortable

Competitive pay - base (salary) + commission

Great benefits: health, dental, vision, disability and life insurance

Great perks: monthly "get out of the house" stipend and an ample continuous learning allowance,

Equipment you need to do your job, including a home office allowance

In-person team retreats & outings (previous locations include Big Sky, MT and Boulder, CO)

Equal Opportunity We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

To apply: https://apply.workable.com/docstation/j/6EE31323CE/

from We Work Remotely: Remote jobs in design, programming, marketing and more https://ift.tt/35PEPXo from Work From Home YouTuber Job Board Blog https://ift.tt/3aaeFCe

[tristanleggett]

Behind the Marketing Scenes of Top Web App Design Company: Monterail

Technology alone is not enough to succeed, every product needs a team of passionate people who will give it their best. Monterail

And what is the best for Monterail, the awarded web app design company? By now it meant:

Achieving a 400%+ revenue growth in 2013-2016 and being featured in 2018 Financial Times 1000 Europe's Fastest Growing Companies.

Achieving a 206% revenue growth in 2014-2017, featuring for the second time in a row in FT1000.

A marketing campaign that brought them EUR 750k worth contracts.

New business that accounted for 46% of all 2018 revenue

Worth investigating all of this, right?

So let there be marketing! The content strategy, the social media efforts, the community involvement.

We’ve analyzed everything. Follow us along to learn more about their strategy and “steal” their successful tactics and strategies to implement in your company.

TABLE OF CONTENT

Monterail Web App Design Company- Short Overview

Monterail’s Marketing Strategies Reverse Engineered

Brand Awareness at Monterail

Monterail’s Website and Conversion Rate Optimization

Monterail’s Traffic Acquisition

Content Marketing

Monterail’s Social Presence

Employer branding and hiring

Wrap Up

More than 90% of potential clients who visit the Monterail office decide to work with them.

Kudos to you, guys!

Now, let’s see what makes Monterail such a magnet for clients.

Monterail Web App Design Company - Short Overview

Szymon Boniecki and Bartosz Rega, co-founders of Monterail, were recognized in 2017 New Europe 100 list as changemakers in emerging Europe and as individuals who are improving people's lives with ideas that scale up in the digital world.

But let’s see what other stakeholders have to say about this Wroclaw-based web app design company: their own clients.

Exceeding expectations and overcoming challenges

Proactive, responsive, transparent & flexible

Solution-oriented

Top notch communication

Well organized and professional

Speaking of clients, new business accounted for 46% of all 2018 revenue, compared to 28% in 2017.

What are the secrets behind the success of this web app design company?

We’ll try to follow in their footsteps and reconstruct their employer branding and marketing strategies.

So, let me tell you a story about:

How inbound marketing combined with efficient promotion can get you mainstream

How a team-centered company is of utmost importance

How you can establish leadership through community engagement

Monterail’s Marketing Strategies Reverse Engineered

With Deloitte and Financial Times nominations, 100+ projects covering IoT, web, mobile, Node.js, Ruby on Rails and Vue.js development, Monterail is writing history in Wroclaw IT outsourcing.

Content strategy, offline events, marketing automation, these are just a few of the stories we’ll tell you next, stories that led to the inspirational growth of Monterail.

Brand Awareness at Monterail

As Marty Neumeier says it in his book “Zag”, a brand is not:

A logo

A corporate identity

A product

A brand is “a person’s gut feeling about a product, service or organization”.

How can you influence one’s gut feeling?

Through a lot of social proof.

For software houses for example, the reviews on Clutch, Google, Facebook or Goodfirms are of utter importance.

Awards are also essential if they are done by trustworthy companies.

Monterail’s Awards

Monterail features in Deloitte’s Technology Fast 50 in Central Europe in 2017.

Monterail, as you’ve probably guessed, they’re into Ruby on Rails. Clutch ranked them second in their world Top 15 Ruby on Rails Development Agencies.

The company also ranks 10 in Top 15 Web Developers in Poland - by Clutch.

Monterail’s Website and Conversion Rate Optimization

The website is plain and simple, no mystery there. But beauty lies in simplicity.

It’s easy to find an answer to the buyer persona’s most important questions:

What do you do?

We design and develop web & mobile apps to support startups and businesses on their missions.

How can I trust you?

Case studies, testimonials, client listing.

How can I contact you?

Through a contact form or via chat bot.

They have a projects section where they showcase products and services they’ve designed.

They want to make it clear what the workflow is, they can begin from scratch, with an MVP or scale existing products.

What I like about them is that they have two types of newsletters, focusing either on business, either on technology. This means that personalization is essential in business.

Speaking of personalization, the Hubspot chat bot is used to better qualify the leads and offer a customized experience:

The conversion rate optimization efforts are supported also with automation. It's all about improving the processes and being customer-centric for Monterail. So, Hubspot is their weapon of choice for marketing and sales automation.

CRM, chat bot, forms, CTAs, pillar pages, workflows, CRM - Monterail tried to take the most out of Hubspot when designing the Vue.js campaigns.

Monterail’s Traffic Acquisition

The main website traffic sources, according to Semrush, are:

Direct - 15%

Referral - 1%

Search - 71%

Social - 13%

Social brings more than 10% of the traffic. From our research, this is one of the biggest percentages encountered so far, so we’ll try to understand what strategies lay behind this number.

The 15% direct traffic makes sense because of two main reasons:

Monterail has a team of 6 involved in business development, meaning that they do email outreach, networking

Monterail organizes a lot of events: Monterail Academy, meetups and workshops, but also have a lot of speaking gigs at all sort of tech conferences

30k+ search traffic, give or take, is a considerable amount of search traffic. This is why we’ll dive more into the content strategy to see the strategies behind it.

Content Marketing

The blog is updated kinda bi-weekly. The main tags are agile, culture, project management, Vue.js, product design, Javascript, development, business, mobile development, ruby/rails.

The more technical posts are written by the developers, and these are the posts that bring more traction.

An example is Zuzanna Kusznir, from the back-end team, that wrote a blog post ending up generating 8.4% of the blog’s traffic in 2018.

According to Spyfu, there are 65 keywords showing up on the first page, and 61 are almost there. Thumbs up, guys!

This next screenshot is telling an interesting story:

The technology related keywords are really valuable, bringing in traffic, but the “outsource” cluster is trying to make its way up to the first page.

Non-branded keywords bring traffic to blog post pages. Branded “monterail” traffic, leading to their homepage, is almost insignificant.

Now, I’m gonna peek a bit at their high ranking blog posts.

The most traction was brought by a blog post that covers becoming a certified tester, it’s almost 2 years old, but still bringing in fresh traffic.

They’ve got content also on Slideshare, like this great piece on Storytelling in data visualization, written by Paweł Hawrylak, the Head of Design.

Their account also features a story about Marketing B2B, that accrued 1300 views.

But in content marketing, not everything revolves around blogging.

Besides, blog posts are merely addressing their personas in the awareness stage. The same with the newsletter.

When moving down the funnel we encounter other types of content, such as case studies, which can be leveraged for the consideration phase of the buyer’s journey.

The Vue.js campaign

So, we’re finally here, the campaign that brought Monterail clients worth EUR 750k+

Monterail has a thing for Vue.js.

An untapped framework potential, not enough buzz around it: why not take the lead and be the Vue.js go-to company? So, challenge accepted.

It was 2017.

Was it risky? Hell, yeah. No benchmarks, no assurance that the marketing budget won’t be thrown out the window.

As Monterail rolled up its sleeves it began developing content:

Blog posts

State of Vue.js report

Newsletter

Pillar pages and landing pages

Additional elements on the website

At the core of all this content lays the all-mighty survey:

A four-week period in August and September of 2017

1,126 responses, mainly from software developers and CTOs of organizations using Vue

Responses from 88 countries

+ Lots of promotion and outreach:

Vue conference

Sales activities

Drip email campaign

PR and sponsors

Paid ads: Google and Facebook ads

Social media channels

Medium & Quora

Vue.js official channels + influencer Evan You (the creator of Vue.js himself!)

The tools:

Hubspot: forms, CTAs, workflows, CRM

Ahrefs: SEO

Google Analytics

The results:

Valuable backlinks

4500+ downloads of the report in 3 months

300+ Vue conference attendees

10k+ visits ro Vue related content

EUR 10k+ cost (time and ad spend) by Jan 2018

Contracts worth EUR 750k+

Vue.js goes mainstream

The campaign’s key takeaways:

Original content is paramount

Content production and content promotion are equally important

Plan everything

Have goals, KPIs, proper measurement

Consistency in messages across channels, consistency in time

Educate your potential clients

Invest in tools and people. 0 budget, no can do

Be patient and don’t give up, SEO takes time to show results

Know your persona and buyer’s journey

Get influencers on-board

Prioritize your channels, you don’t have to be everywhere

Data manipulation - the right people for the job if you want accurate info

Next: State of Vue.js revisited.

Monterail ran a survey with the purpose of creating the new state of Vue.js report. After having collected the responses and prepared case studies, the updated 2019 State of Vue.js report is out. I’m really curious how the 2019 inbound B2B campaign will turn out. We’ll be watching you guys!

So, Monterail managed to take something relatively unknown and make it mainstream - the Vue.js framework, all through inbound marketing and quality promotion.

They’ve reached their objective of being recognized as the experts in the field.

Chapeau!

This was a great inbound marketing lesson.

Backlinks to Support Content Marketing

Do-follow links from 70+ domain ranking websites link back mostly to the Monterail homepage, and Mozilla is the main attraction.

Backlinks

Putting the pieces all-together, from high search traffic to a solid blog, high-quality backlinks, it’s clear that inbound is at the core of their marketing strategy.

Looking back at the 2018 performance in terms of blog traffic, in comparison to 2017, according to their blog post, the numbers are:

6% more users and 63% more sessions on the website

110% more sessions on the blog itself.

Monterail’s Paid Traffic Acquisition

Monterail is also leveraging Google Ads. From Spyfu’s research, it seems that they are bidding on node.js and vue.js keywords.

We know that they used the power of retargeting during the Vue.js campaign also. And it's not only Google ads remarketing, but also Facebook and Twitter.

But they also use the power of sponsored post for topics such as:

Node.js development

Nearshoring/outsourcing

Successful case studies

Progressive web apps

Monterail’s Social Presence

2500+ Facebook followers

1300+ Twitter followers

1200+ Linkedin followers

Not all of the organic and paid efforts in social media are responsible for these numbers.

All of the other offline or inbound efforts might translate into followers and likes.

Everything connects, and the end result is branding.

Monterail’s Facebook Page

2500+ Facebook followers get regular updates from Monterail regarding events they’re hosting, webinars they’re organizing, jobs available, blog posts and case studies. Vue.js posts seem to be very appealing to Monterail, lately.

Facebook’s posts are headed two ways:

Getting more clients

Increasing employer branding

Most popular posts talk about the team or Monterail’s events. And check this out, Discovery featured Monterail in a series on entrepreneurship. Kinda cool, I’d say!

Some of the posts get traction, but the average engagement per post is around 14.

Instagram

The Instagram account is all about the team, reinforcing the Monterail idea that “every product needs a team of passionate people who will give it their best.”

The images are praising a company culture:

that revolves around communication

which happens in a cozy ambiance

where work and play are equally appreciated

Linkedin

On LinkedIn profile news from the industry and blog posts are shared. It’s clearly client-oriented content.

The image being portrayed on LinkedIn speaks of Vue.js leadership, React expertise, products they’ve built.

The platform is also used for hiring because jobs are being posted.

Twitter

Monterail almost replicates the Facebook content within its weekly tweets.

Blog posts and news from the industry are being shared.

They also promote webinars and events they attend to in order to build awareness around their business.

The purpose of the account is more about gaining new clients, than building employer branding.

Dribbble

The 290 Dribbble followers get updates from Monterail regarding

Latest web-designs

Apps made by Monterail

Design for events

Most of the shots are published by the Monterail Head of Design, Paweł Hawrylak.

Monterail’s Community Involvement

Webinars, tech summits, meetups, the Monterail Academy - these guys are really busy. But this is how you build a community, establish leadership in the field, for both future employees and clients.

And let’s not forget they’ve hosted a conference around Vue.js with 300+ attendees.

Employer Branding and Hiring

Now, let's mingle with Monterail’s current and former employees and see what they say about the working environment. It seems that the company’s culture and remote working possibilities are highly appreciated.

The quality of code and the learning process are among the pros of working at Monterail. Some say that the management team is a bit un-experienced and decision making takes kinda long.

They want to expand their team by hiring developers and product designers. Salaries and other perks are transparent. There’s also an employee testimonial on the page to increase the chances for conversion.

They are really proud of their office and the friendly atmosphere. They make use of social media to promote the cozy environment. Speaking of the office, it’s not like any other offices. There was a whole strategy around it in the design phase.

Monterail commissioned sociologist Karolina Dudek for an in-depth study of the spatial and cultural needs of the staff. From her observations, they decided to set up rooms for projects, instead of having an open space. So, using science to design the proper working environment, kinda cool, right?

They support learning among the team, that’s why they introduced Self Development Time, meaning every employee has 2 hours per week to spend on whatever they like for personal development.

Wrap Up

From the B2B marketing point of view, it seems that a consistent content strategy, seasoned with some events and marketing automation, is the recipe of success for Monterail.

But let’s make a more comprehensive list of takeaways:

Build an effective team - of engineers, of marketers, of business developers, don’t settle for less

Inbound at the heart of marketing efforts. Get the developers team involved in creating original 10x content

Promotion is key, it should be consistent and carefully planned

Get out there, get noticed, host events, go to speaking gigs, create buzz around you

Plenty of marketing lessons from Monterail, right?

But we ain’t stopping here.

We’ve got more companies up our sleeves.

And, more so, our Ultimate Guide To IT Outsourcing Companies in Central Eastern Europe. will give you a birds-eye view on the IT outsourcing landscape within three ex-soviet countries: Poland, Ukraine and Romania. They’re fast, they’re furious and they’re reshaping the industry.

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[ebizworldwide]

Marketing Your Startup

For numerous startups, advertising is rather of an afterthought.

Sure, marketing takes cash far from other activities as well as calls for some unique talents, yet can your start-up afford to ignore or rip off marketing?

Inc states 2 relevant elements describe why some start-ups fall short while others make it through-- both belong to advertising:

Building products individuals will certainly love and

Finding individuals to like those products

In a post for Inc. created by the man behind Hubspot's success, Dharmesh Shah, he discusses insights on why when marketing your startup needs to be on your radar:

Many start-ups disregard advertising. They're dedicated to building an awesome product people will love.

Still: Without advertising and marketing, that will ever before understand your awesome item exists? Terrific marketing aids you discover individuals to love just what you do ... If you don't intend to purchase advertising, you shouldn't buy constructing a product.

Ideally, you should create your initial line of content the very same day you create your very first line of code. Ideally, you must write your first line of content the same day you conceptualize your very first prototype.

And, that chooses other elements of advertising and marketing-- begin when you begin considering an item, otherwise before.

Marketing Your Start-up: The Idea

Remember, one of the tricks to an effective start-up is creating items individuals will love.

Well, where do you discover these ideas?

Did AirBnB unexpectedly determine they could possibly broker unused rooms in individuals's houses?

Did Facebook all of a sudden create a social system that would certainly change the world?

Of training course not. They discovered a customer trouble after that discovered a means to resolve it.

That’s marketing.

If you didn't recognize that, then you do not truly recognize marketing. It's a whole great deal greater than marketing and sales. It's supplying value to customers. Period.

Startups don't construct effective business by sitting in a dark area as well as thinking regarding just what they might produce, then keeping it a key so nobody else can swipe their astonishing idea.

No. Start-ups that produce worth for themselves and also financiers do that by developing worth for consumers first.

They see exactly what has to be done, ask individuals whether they would certainly like exactly what they developed, repeat, and also lastly think of a product that consumers shout for.

That’s marketing.

Marketing Your Start-up: Building The Product

People consider item design as well as individual experience as aspects for the developers. That's not real. Advertising should drive the product train-- that's why the 4 Ps of advertising include item (prices, promo, and also location or distribution).

Developing products that create value for consumers doesn't quit with the concept-- something Steve Jobs understood extremely well. The layout of the product, its simplicity of usage, as well as it's fit with customer habits goes a lengthy method in figuring out how quick and also much brand-new item will be adopted.

Building an item as well as repeating its style based upon consumer responses is an indispensable component of marketing your startup.

That’s marketing.

Marketing Your Startup: Pitching To Investors

Investors aren't really innovative in establishing which start-ups will do well as well as which will fall short. It's not their mistake, no person has a crystal sphere when it comes to predicting success. That's why they utilize consumer validation as a major consider making a decision where to spend their capital.

In a lunch meeting yesterday at Fish as well as Richardson, Dan Gordon from Valhalla Allies shared some quite concrete numbers on what your startup is worth to VCs and also it's not a lovely picture. If you wan na find out even more about how VCs make financial investment decisions, right here's a fantastic resource.

Getting financiers without surrendering too much equity counts heavily on how much traction you get with consumers.

That’s marketing.

Marketing Your Start-up: Expanding Your Company

Companies grow via selling item to customers, which, consequently, counts on producing products that produce worth for customers. There's only a lot you could grow through financial wrangling and each economic deal decreases your equity or produces a responsibility for the business. Only sales create a great deal for the firm and it's founders.

That’s marketing.

Marketing Your Startup With Limited Resources

How do you do a reliable work of marketing your start-up with restricted resources?

That’s the conundrum.

Leverage what you have

Use workers to help ideate, confirm, as well as advertise your start-up. Obtain them all listening as well as talking on social media.

Use networking events as a seeming board to get feedback on your ideas.

Enlist experts to aid you get to various other markets and also obtain feedback.

Take on a marketing co-founder

Rather than elevate funds to hire a firm, prompt an advertising and marketing co-founder who has the advertising chops to handle the diverse advertising challenges facing a startup. Also, search for somebody:

Passionate about your suggestion and prepared to commit to aid you

Who has links with unique teams for study as well as later marketing your product

With abilities throughout an unique collection of advertising tactics

The balance to take care of long-term approach and everyday tasks

High-energy, ethical, who functions well with others, ready to defend the product ...

Crowdmarketing

You've possibly become aware of crowdfunding, currently think of crowdmarketing-- enlisting routine consumers willing to advocate for your product.

Crowdmarketing works since customers are jaded when it concerns brand name messages-- they don't like them, they don't believe them, as well as they don't wan na hear them. In contrast, customers love speaking with their good friends and also associates-- they like advising or slamming items they utilize. If you could harness influencers and also just simple consumers to share your message, you've obtained hundreds of routine individuals spreading your message to consumers that think them.

You can't do crowdmarketing by paying influencers-- their fans quickly learn they're being paid as well as they lose their power. The only way to crowdmarket is to develop material customers wish to discuss as well as want to join.

Think outside the box

You will not get much bang for your advertising dollar by being a copycat. When marketing your start-up, your sources are really restricted, so you require to be creative.

[hubguru-blog]

The Hub Guru is one of the leading HubSpot COS Development Agency which helps various organizations across the globe in the successful marketing of their product. We have a dedicated team of highly skilled and experienced professionals who will work wholeheartedly towards the success of your business, company or organization.

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Out of millions of Inbound & Outbound marketing philosophies present across the globe, we are here to discuss some of the best that will leave you wisdom for the lifetime, especially when coming from greatest marketers in history.

[kristopoulos]

Content Marketing Trends That Take the Cake: 2020 Edition

It is 2020, and we are rushing headlong into an increasingly digital age. Technology is evolving at a rapid pace, and marketers and business owners must match strides to keep their brands afloat. Content consumption has reached an all-new high. So, if you are a new-age marketer, it is time you refurbished your content marketing strategy for the year.

Content is at the center of all digital marketing efforts. Want to rake in more revenue while increasing outreach? Know what sells and what’s passé. Every second online pays, so, make sure you make the most of your content this year. Read this post to learn about the 5 top content marketing trends of the year and design your strategy accordingly.

6 content marketing trends 2020 is all about

Companies are now using content for more than promoting their brands online. Gradually progressing towards a storytelling mode, content marketing online is all about boosting engagement and improving customer experience. Here are the five (and a bonus) trends in content marketing you should definitely watch out for in 2020.

1. Content in 2020 should be short and relevant (and not TL;DR)

Human attention spans keep getting smaller with each passing day. We keep consuming content throughout the day, but most get only a fleeting glance or so. That is why TL;DR (too long; didn’t read) content does not perform that well in organic marketing efforts. Long-form content is not quite the right size for every buyer. Short content works better on the millennial generation, and we all know that’s the one with most buyers. Content that tells a story and is colourful and responsive at the same time is usually a huge hit online.

Brands that are doing it right: Airbnb, General Electric, IBM, National Geographic, Dunkin’ Donuts, and more.

What you should be doing about it:

Go for more info-graphic-friendly content

Keep how-to posts short and relevant

Try to address vital consumer issues within the content

Offer prompt solutions in the first fold of your web page or blog post

2. Voice control and search to rule content trends

Amazon Alexa and Google Home are here to stay. If their wild popularity is anything to go by, then content needs to be voice-search-driven this year. Some studies show that voice searches will take up half of all online searches by 2020. While content marketers are more or less savvy with targeting content on social media and Google, not many have ventured into voice searches yet. However, voice searches save customers the time and effort of having to type in their queries. So, you should be making the most of this trend.

Brands that are doing it right: Nestle, Patron tequila, Domino’s Pizza, PayPal, and more.

What you should be doing about it:

Make sure voice search query results align with the customers’ needs

Push for featured snippets to appear on top of the Google SERP

Target long-tail keywords and full sentences for titles and headers

Optimise natural language of pages and posts for targeted geolocation searches

3. Personalised and interactive content is the way to go

Interactive content and personalisation are all set to rule websites throughout 2020. 78% of customers say that they take personally-relevant content when making a purchasing decision. In fact, increasing personalisation can bring you a 500% increase in consumer spending behaviour. Lack of relevant content, on the other hand, leads to a decrease in engagement rates by 83%.

Brands that are doing it right: easyJet, Sephora, Hilton Hotels, Carnival Cruises, and more.

What you should be doing about it:

Assess the needs of your target audience

Set up buyer profiles and personalise them individually

Make sure your content provides new insights

Aim for providing solutions through content

Go for content that gently prods users towards a buying decision

4. Diversified content can really amp up your marketing game

If you have not started using video content in your marketing plan, it is high time you test it out. 2020 is all about newer and innovative forms of content. So, be it infographics, featured images, videos, webinars, podcasts, white papers, e-books or SlideShare posts, switch up your style with content variety. Try new formats of content as you go along, but be prepared to toss them if they don’t work for your brand. Text-only content is losing its popularity. So, you should aim for a visual content-friendly approach this year.

Brands that are doing it right: DemandBase, Cole Haan, KISSmetrics, IKEA, and more.

What you should be doing about it:

Try shorter, bite-sized written content with your posts at first

Post video content regularly and promote them across social media channels

Take up trending topics like the Bottle Cap Challenge for more relevance

Make sure you provide value through all forms of content

5. Influencers are all set to be in the spotlight

Influencer marketing has been in the block for quite some time. But marketers are mostly apprehensive about venturing into those waters right away. Some say this has a lot to do with the common misconception that hiring influencers cost you a fortune. You don’t have to aim for the high-paid celebrity influencers right away. A social media advocate or leaders from your industry can do the job just fine.

Brands that are doing it right: Nike, GAP, Fiji Water, Turkish Airlines, and more.

What you should be doing about it:

Instead of telling them what to do, you can partner up with an influencer

Co-create content and keep track of what goes where

Encourage them to post content on your platforms as well

Steer clear of spam influencer agencies who do more harm than good

6. Bonus: Out-of-the-box content to take your brand farther

Content saturation is one of the biggest problems on the web today. But brands are coming up with interesting ways to keep the variety going in their content marketing plans. No matter what vertical you belong to, do not be afraid to dabble in offbeat content. While some brands are gong niche to attract a specific buyer crowd, others are addressing global issues like climate change and access to education for all as part of their mixed bag content.

Brands that are doing it right: Shutterstock, Hubspot, Superdrug, Adobe, Bed Bath & Beyond, and more.

What you should be doing about it:

Find a niche that combines your service or product with actionable tips

Aim for problem-solving, how-to, and life hacks posts

Play up employee activation (if you have an employee who swears by coffee, let them write about coffee)

Do not stop at merely promoting your product – align it with actionable content.

Summing it up

As we are nearing the end of the year, the content marketing scene looks to be in for some major transformations. The content creation and distribution process are continually expanding, and so are the tools for marketing the content right. You need to keep pace with the changing times to be in the game. The 5 trends in this blog are totally among the ones you should be watching for. Your 2020 content marketing strategy needs to be seamless. Keep these 5 trends in mind, and start planning right now! Share your insights on a content marketing strategy for 2020 in the comments section.