#Heineken Non-Alcoholic

[charlesfstewart]

'No Reason Needed' - Heineken 0.0 | Ad Review

Like more and more Americans, I consume a lot of soccer. It's pretty natural to see Heineken ads while watching Champions League football, as they are a major sponsor. As a legacy brand in the beer space, Heineken has enjoyed success around the world as an imported lager, often positioned above other similar beers in their domestic markets. They’ve often had clever ads, but I think the "When Working" ad, from the recent campaign of “No Reason Needed” really highlights clever production and provides a funny universal message for the product, which only helps to emphasize the product and create a memorable ad for a legacy brand in the increasingly crowded space of Non-Alcoholic beer.

As more and more folks drink Non-alcoholic beer, especially with popular movements like “Dry January” or “Sober October,” Heineken has expanded their offerings to include a NA (0.0% ABV) beer. They’ve been pretty clever with the roll out of this product in various ads, including one where multiple-time Formula One (another sport with heavy Heineken presence) champion Max Verstappen is sacked with being the designated driver, only to turn it on his friends:

The message of the ad is simple: you can have your cake and eat it too, you don’t miss out on the “refreshing” taste of Heineken, and you can still drive your friends home safely at the end of the night (although not in that Mustang). 

All Screenshots (unless noted) Courtesy of Heineken

This new ad, titled “No Reason Needed”, I think is brilliant, not because of its innate humor and juxtaposition of images, but also because production-wise, it’s small, clever, and can be adapted for multiple markets and formats. Let’s break it down:

1 - Slow Zoom on 3-shot

The scene is simple - three coworkers huddle around a glowing laptop screen during a company party. Again, Heineken makes the event vague, as the ad started releasing in January 2025, but it’s clear that everyone else is socializing away from their computers and work obligations - or are they?

2 - Reverse: Boss Grabbing Keys

Suddenly, the boss man comes around to get his keys. Why were they on a random desk in the open office? Don’t worry about this, suspend your disbelief. He notices the trio, seemingly still working…

3 - Closeup on Product

This is straight out of the textbook, you can see the brand markings and the iconic green bottles, clearly showing the “0.0%” on the label. There’s even condensation on the bottle.

4 - Medium shot: Boss gets their attention

5 - Close up on the 3-shot: The Gang Looks Up

Hoping that their ruse will play out, the three “hard workers” look up from the laptop monitor.

6 - Reverse: Boss Throwing the Gauntlet Down

The boss man (he looks scary, this is how we can tell!) asks what our friends are up to…

7 - The Gang Ponders Their Response

Sometimes silence is the best answer.

8 - Reverse: Back to the Boss

The three greatest words to hear at work.

9 - Cheers!

Our friends make a quick toast, the brand message appears on-screen,

10 - Working Hard, or Hardly Working?

We finally get the reveal of what was on the screen! In fact, it’s a soccer match (it looks to be Borussia Dortmund v Real Madrid), with the “Heineken 0.0” branding on the sideline boards wrapping around the corner of the pitch.

11 - Hero Shot

“Beer is proof that God loves us and wants us to be happy.” Benjamin Franklin (did he really say that??)

12 - The Boss Returns

Catching our friends off guard, the boss was so impressed by their dedication, he actually forgot to grab his keys!

13 - Reverse: Group Tension

I wouldn’t want to get caught either. Notice the green beer bottle standing next to our friend on the left.

14 - A Sense of Relief

Resolving the arc of the story here. Go ahead, pump that fist, boss man.

15 - Product & Tagline

To close out the ad, the product is shown, alongside the branding and “Now you can” campaign tagline. Which is pretty clever - you can adapt that to all sorts of situations.

Why It’s Smart

There’s several reasons why this ad is so smart, and let’s start from the logistics of it all: it takes place in one room, with the same talent. In fact, when you really break it down, there’s only about four set-ups that they needed to do:

Shots of boss walking in

Shots of coworkers in front of laptop

Laptop closeup

The “hero shot”

I’m sure there is more footage for longer versions, or different cuts, but it’s really simple. The set is a basic office, which you could easily find with a location manager, or do what I’ve done in past lives and just take over an office. The wardrobe and set design both utilize neutral tones that we typically see in an office, but that allows for the green Heineken bottle to be noticeable and stand out. 

The most clever bit is that this ad can feasibly be manipulated digitally in order to conform it to different markets. Heineken themselves claim that their products are available in over 190 countries around the world, so it’s pretty feasible that the creative team at Heineken would want to be able to adapt this ad in different languages, perhaps in Spanish:

Yeah, that’s right, it’s the same exact ad, just with a Spanish voiceover artist for the boss man. Heck, it could have been originally filmed in Spanish with an English dub! Making this easy to reach millions in both languages.

In fact, with some more manipulation, you could easily replace the Football match with a different sport easily, just by using a key effect, and perhaps putting in an American Football game:

Quick Artist Rendition. Go Birds.

This is all done in pre-production. Making sure you think ahead of time about what your messaging is, how the action plays out, and to complete the story arc; can’t be done on-set or in the editing bay. I’m a big fan of storyboards and scripts, and working with your production team to lay out the set up and confirm all the setups you’ll be doing.

It only goes to show what a universal message, clever production, and preparation can do for your messaging. The more memorable your ad is, the more people are going to remember it. My friends and I still quote the Budweiser “wassup” ads all the time. Let’s see if these campaigns similarly permeate the culture as well. 

Want to craft an awesome video with me? Contact me today!

[succubussally]

Check out that Zune in the King's Hawaiian commercial that's meant to be a promo for the new Guardians movie.

Marvel is picking some strange sponsors lately. This and before we had those weird super specific Non-Alcoholic Heineken commercials for the Ant Man movie?

What's next? Daytime Tylenol for Miss Marvel??

[mirrorball-leclerc]

the blue - part eight

series masterlist // previous // next

zendaya amelia grace holland be honest. how many songs ave you written about oscar?

amelia holland

sam holland the better question is how many songs have you written about fake scenarios in your head?

amelia holland oh that one's easy at least five. this month. i've got a really good one called i should hate you, i wrote that one with aaron.

tuwaine barrett DID CHARLES HELP PRODUCE THIS AGAIN??

amelia holland i think he almost shit himself when he found out aaron was also producing this one. tuwaine barrett CHAMELIA MY BELOVED! GET THIS MAN ON STAGE WITH TAYLOR FOR A SURPRISE SONG! amelia holland he's been on my ass about that to. did you team up with him or something? tuwaine barrett why? did he say someting?

harry holland speaking of charles, how's texas? is it fun?

amelia holland it's hot as fuck.

amelia holland you're in texas now? any plans on coming home?

amelia holland kinda promised oscar and lando that i'd stick around for the triple header. there's a week off in between vegas and brazil but lando's birthday is a few days before vegas and abu dhabi is the next weekend. so i'm not sure. might be home for a couple days at most.

harrison osterfield it's almost like oscar's career is monopolizing all of your time

sam holland for the record none of us have problem with it. this is the first time in a long time we've seen you happy. if traveling with oscar makes you happy, do it. harrison's being a dick, ignore him. but like also please come home for the holidays?

amelia holland is that his default setting? - danny ric

amelia holland sorry about that, the fake american took my phone.

amelia holland real american here, is that his default setting? - logan sargeant

amelia holland charles here! is that his default?

amelia holland this group is tragic. ours is much more fun - max

amelia holland I CAN FINALLY STOPPED BE CALLED NORIZZ BECAUSE CLEARLY THE SECOND STRING LOSER HAS LESS THAN ME! - LANDO

amelia holland i would never piss a songwriter off because you'll be branded as the second string loser for the rest of your life. - pierre

amelia holland i swear they’re normally house-trained - oscar

amelia holland he's lying - alex

tom holland YOU HAVE A GROUPCHAT WITH THEM??

amelia holland it's quite fun. murder is threatened at least 3 times a day and lestappen is in full force. it is no just for the camera, i genuinely think they're in love with each other

amelia holland yuki’s quite violent, in case anyone was wondering. he may be pocket sized but he holds a lot of rage

harry holland and who exactly is in this group chat and why haven’t we been invited?

amelia holland the twitch quartet, max, daniel, yukierre, estie bestie and his two husbands, twinkclaren, and me

harrison osterfield you call your boyfriend a twink?

amelia holland it’s a term of endearment - lando

amelia holland she calls lando a fucking weenie and she called someone a weird second string loser, so i’m okay with twink - oscar

amelia holland WE'RE KIDNAPPING AMELIA! WE'RE IN TEXAS BABY! - DANNY RIC

amelia holland SAVE US! - CHARLES & MAX

ameliaholland posted new stories

someone's super excited to be back in texas COTA! pre-quali look with oscaroo. he's not happy at the moment, says it's too hot to be in texas. i agree. :) logan said he knew a place and took us to cane's. clearly one of them is happy to be here.

ameliaholland the plans made it out of the group chat, so when in texas...

tagged: oscarpiastri, lilymhe, francesca.cgomes, alexandrasaintmleux, danielricciardo, landonorris, maxverstappen1, charles_leclerc, alex_albon, logansargeant, yukitsunoda, pierregasly, georgerussell63, estebanocon, mickschumacher, lancestroll

view all comments

tuwaine I HAVE NEVER WANTED TO BE IN TEXAS SO BAD

↳ ameliaholland you're missing out so bad tuwaine

tomholland2013 AMELIA GRACE HOLLAND YOU BETTER NOT BE DRINKING!

↳ ameliaholland i'm not? there's a heineken in my hand? it's non alcoholic.

↳ landonorris she literally had shots with max. she's a liar.

↳ ameliaholland shut the fuck up norizz.

username oh god, i've never wanted to be apart of a friend group this bad

username thank goodness someone put boots on the correct way. if i saw another picture or video of the drivers with their jeans tucked into their boots i would riot.

↳ username i hope daniel scolded them for doing so.

samholland1999 PUT SOME PANTS ON AMELIA!

↳ ameliaholland I AM WEARING PANTS! IT'S CALLED SHORTS DINGBAT! IT'S HOT IN TEXAS

username now this is a group i never thought i would see hanging out. at least not all of them together.

username this is so iconic of them wtf?

georgerussell63 i have never met someone who can out drink max, please join us the next time we go out.

↳ harryholland64 did not know my little sister can out drink max verstappen but i'm somehow proud?

↳ username this just in, something max verstappen is not good at doing, out drinking amelia holland.

lilymhe we have to do this again!

↳ francesca.cgomes we do!

↳ alexandrasaintmleux oh, we should

↳ ameliaholland give me a time a place and i'll be there!

↳ carmenmundt count me in too! i would love to meet amelia.

↳ username icons meeting other icons, love to see it.

finish the lyrics with lando norris and oscar piastri

comments

user we were robbed of cowboy oscar!

user lando and the holland brothers being the captains of the oscar x amelia ship is so funny to me

user but who did lando call a dick and why?

↳ user probably harrison, if the context clues we've been provided are anything to go by.

↳ user lando has been their biggest defender since day 1 and i stand by that

user was i the only one who caught that brocedes reference?

↳ user lando knew what he was doing making that joke.

user lando casually wanted to remind everyone that oscar's brother-in-law is spider-man.

↳ user had to quickly flex on spidey's biggest fan, estie.

user and to think this whole joke started because of a taylor song.

user HE CALLED HIM A MUPPET!! THIS IS MONUMENTAL!

user lando is oscar and amelia's biggest defender, you can't change my mind.

↳ user it's oscmelia girl, get it right.

↳ user you're right my bad, terribly sorry.

harrison osterfield i don't exactly appreciate your friend and boyfriend calling me a dick online.

amelia holland and i didn't appreciate being strung along for almost 2 years...

sam holland HOW LONG?

tom holland but he was with his ex for almost a year?

tuwaine barrett oh damn

harry holland you have got to be fucking kidding me harrison.

zendaya never trust blonde men with blue eyes

amelia holland what about max and logan? zendaya never trust blonde men with blue eyes whose name starts with an h or a j. those two you can trust.

tom holland by the way how's oscar doing? we watched the race.

amelia holland a bit bummed about the dnf but that's the way things go in this sport. besides it's not like it can get any worse than this.

TWO HOURS LATER

amelia holland HOW COULD I BE SO FUCKING WRONG?!

ameliaholland posted new stories

💋 i'm totally going to lose tonight... you're looking at the winner of the bowling tournament. it was luck really, but operation cheer up charles and oscar was a success.

taglist: @six-call @1nt3rnetgf @fernandoswarcrimes @skynel09 @arieltwvdtohamflash @Mimolovescookies @brekkers-whore @natcha888 @camdensreg @mycenterfold @woozarts @dear-fifi @tygecjjd @cataf1 @nothaqks @caipng @nataliambc @formulaal @lichterfee @prongsvault @kaa212 @anxxiousaries @julesbabey1 @julesbabey @georgeparisole @hobiismyhopeu @melissayalene @nikfigueiredo @bella-1 @nichmeddar @namgification @anniemae299

strikethrough means i couldn't tag you

¡leclerc-s speaks! just when you think he can't get any worse, he does! i have very strong opinions about texas, in case that wasn't obvious. texas was my breaking point + brazil, in case you couldn't tell who my favorite drivers were, you do now.

¡disclaimer! this is in no way making assumptions about the people involved in this story, this is all fake. it is a fanfiction please don't take any of what is said seriously. this is all for entertainment purposes and as a creative outlet for me. enjoy!

[tomhollandnet]

Tee-total Spider-Man star Tom Holland launches no-alcohol beer

The actor has latched on to the low- and no-alcohol trend, launching Bero after feeling ‘self-conscious’ for drinking predominantly blue-labelled beer

The teetotal Spider-Man star Tom Holland is using his fame to launch a beer brand to help non-drinkers feel like they “fit in” in social situations.

Holland, 28, said that he first came up with the idea for Bero, which launches in the UK on Monday, when he gave up drinking in January 2022 and found that the alcohol-free options on offer made him feel self-conscious.

“A lot of the labels of non-alcoholic beers are blue. You’ve got Becks blue. Heineken is blue. Guinness is blue. Corona is blue. So I feel like I would be in the bar with this klaxon going off like, ‘I don’t drink and I have a problem’,” said Holland, who is engaged to Zendaya, the American actress and singer.

“I wanted to create something …. that meant you could go into a bar and ask for a household name that represented sobriety but was under the radar, so that people like me could go to the pub and just feel as if they belong as much as anyone.”

Low-alcohol and alcohol-free beer is now the fastest-growing beer category in the UK according to the British Beer and Pub Association, with year-on-year growth of 23 per cent. The association says it is appealing to a “whole new cohort of pub goers”.

The researcher Mintel estimates that about a third of people aged 18-24 do not drink alcohol at all, significantly higher than older generations.

Celebrities who have spotted the commercial opportunities from the generational shift to low or no alcohol options include the F1 driver Lewis Hamilton who launched Almave, an alcohol-free, agave-based “spirit” in partnership with the Mexican spirits group Casa Lumbre. The singer Kylie Minogue’s range of rosé premium wines include 0% Sparkling Rosé, which is alcohol free.

Holland was introduced to his New York-based co-founder, Josh Herman, through a mutual friend and they started working on the concept in January last year. The brand launched its three alcohol free beers — an IPA, a wheat and a pilsner — in the US in October, and last week launched into 1,400 Target stores nationwide.

Herman, 43, says that while Holland’s fame is a useful tool for promotion, it wasn’t the reason he chose to get involved. “He has tremendous reach but he was also committed to helping build the brand with me. It wasn’t, ‘Hey, build the product and then put ‘sponsored by Tom Holland’ on the can. He’s been in every meeting, every call with me.”

Holland, who has 65 million followers on Instagram, said that starting a business was an itch he had long yearned to scratch.

The actor, who grew up in Kingston, southwest London, said that he “used to love watching The Apprentice”, the long-running BBC show featuring Lord Sugar. “I love the idea of being set a challenge and setting something up from scratch,” he said.

Holland said that he was just waiting for the right opportunity to come along. “I’ve always wanted to do something like this, I just never came across anything that I felt particularly passionate about. I’ve had offers to start up sportswear brands and stuff like that. But the world doesn’t need … muscle T-shirts from me. I never felt like I would give it 100 per cent. But this felt like a really good thing to do. Promoting a healthier lifestyle is something that I really believe in.”

While Herman runs the business day-to-day, he says that Holland is “intimately” involved and attends board meetings with Bero’s sole investor, Imaginary Labs. The pair, who are both shareholders, declined to say how much they’ve raised so far. “I’m keeping the financial raise [information] a little bit more quiet. I’ve never fully understood the LinkedIn announcements,” Herman said.

Holland said that his strengths were around “building the brand and being creative”, but that he was baffled by some of the finer details. “I sit in some of our board meetings and have to hit pause and say, ‘What on earth is going on? What do all these numbers mean?’”

One of the key differences between being involved in a start-up and making films is that it’s a constant process of improvement and evolution, Holland said. “With films, once the film’s out there, there’s nothing you can do. But what we can do with Bero is adapt and change. We’re malleable. And it’s been a really fun process sifting through the feedback and changing where we can to constantly be growing and getting better.”

[dnickels]

getting advertisements for non-alcoholic beers now which feels like a mixed success at best but oh man I would love a nonalcoholic blue moon, actually. I would like a regular blue moon very much but that's not happening and a zero alcohol version would hit the spot so good...

I tried a heineken zero for the first time last year and was pleasantly surprised that it 1. tasted good (shocking bc even when i was drinking hard i thought heineken was piss and would do everything to obtain even slightly more palatable piss) and 2. wasnt triggering. i could have one with my fries and feel like i scratched the itch and not want leave the bar and walk into traffic- or, crucially, order ten more and get really sloppy. Not just my bad impulse control. It was the alcohol in specific!

[lestappenforever]

please if you’re still doing the prompts. 27. “Your heartbeat is my favorite sound.”

Here you go, my darling anon. Something short and sweet for you. 💖

---

27. "Your heartbeat is my favorite sound."

Max Verstappen has a lot of favorite things in life.

His favorite colors are blue and silver. His favorite type of food is Italian, and he loves everything that has pasta in it. His favorite cheat meal is mac & cheese.

His favorite non-alcoholic drink is Red Bull (yes, really), and his favorite beer is Heineken. His favorite TV show is Designted Survivor, and he prefers white wine over red.

Max's favorite thing to do on his free time that doesn't involve racing of any kind is sitting at home on the couch and watching Netflix, which is exactly what he's doing now.

Well, technically, he's laying on the couch watching Netflix. And he's not actually paying attention to the episode of Squid Game currently playing on the TV. He's distracted, completely focused on the steady thud thud thud sound directly beneath his ear.

"Your heartbeat is my favorite sound," Max says with a pleased sigh.

The body under him shifts slightly, the hand that had been resting on his lower back lifting to card through his hair. Turning his head slightly on the firm chest its resting on, Max looks up into the most beautiful green eyes he's ever seen.

Charles smiles at him. "Yeah?"

"Yeah."

The angle is ridiculously unpleasant and Max is sure Charles' neck must ache like a bitch, but the Monégasque leans down to press a gentle kiss to Max's lips anyway.

"You're my favorite everything," Charles tells him as he lays back, a soft, content expression on his face.

He looks like home, Max thinks to himself. Feels like home, too.

Unable to resist, Max cocks an eyebrow. "Yeah? Should I tell Seb I'm your favorite driver?"

Charles narrows his eyes. "Don't push it, Verstappen."

Max grins and presses a kiss to Charles' clothed chest before laying his head back down.

The steady beat of Charles' heart fills Max with a sense of calm. With warmth. With happiness.

And Max finds himself wondering whether it's about time to reconsider his favorite color. He's kind of starting to develop a fondness for green.

[nonalcoholicaficionado]

I Taste Tested NA Heineken, Asahi, and Stella—Here’s What You Should Buy https://www.youtube.com/watch?v=29FGLqlZYSc Best Non Alcoholic Beer? Heineken 0.0 Vs. Asahi Vs. Stella | Taste Test & Review! #nonalcoholicbeer #heineken00 #asahisuperdry Which Non Alcoholic beer is actually worth buying? 🍺 With big brands like Heineken 0.0, Asahi Super Dry 0.0, and Stella Artois 0.0 jumping into the NA beer market, it’s time to put them to the test! In this ultimate Non Alcoholic beer taste test, I break down the flavor, quality, and drinkability of these macro NA brews so you can make the right choice. From Heineken’s crisp lager to Asahi’s dry finish and Stella’s smooth taste, this review will help you decide which one is worth your money. Whether you’re into alcohol-free beers, sober curiosity, or just looking for a solid NA option, this is the review for you! 🔥 Watch till the end to see my top pick! 👍 Like, comment, and subscribe for more NA beer reviews! This video is about Best Non Alcoholic Beer? Heineken 0.0 Vs. Asahi Vs. Stella | Taste Test & Review! But It also covers the following topics: Best Alcohol-Free Beer 2025 NA Beer Blind Taste Test Alcohol-Free Beer Review 🔔 Ready for the Non Alcoholic revolution? Subscribe for top-rated NA beer reviews, engaging expert podcast interviews, and the latest in Non Alcoholic drinks! https://www.youtube.com/@theNAaficionado/?sub_confirmation=1 🔗 Stay Connected With Me. 👉 Instagram: https://ift.tt/u7kYepU 👉 Linkedin: https://ift.tt/09IGsgM ============================= 🎬 Recommended Playlists 👉 July Go Brewing NA Beer Reviews https://www.youtube.com/playlist?list=PL_VhxCEuUKQQumq7ZDQEnT3ZHnDtvIZ_E 👉 Go Brewing -- NA Beer Reviews https://www.youtube.com/playlist?list=PL_VhxCEuUKQS8eCcmpIIptr0i2_FuCPfj 🎬 WATCH MY OTHER VIDEOS: 👉 ABV Technology: Changing How Breweries Make Non Alcoholic Beverages https://www.youtube.com/watch?v=GlTuUaA9zIQ 👉 Go Brewing: America’s Fastest Growing Non Alcoholic Brewery - Behind The Scenes Tour! https://www.youtube.com/watch?v=hbG0i0yuNLo 👉 Deschutes & Patagonia’s Kernza Golden Brew: A Refreshing Non Alcoholic Adventure https://www.youtube.com/watch?v=0_sVoSHOBSY 👉 Busty Lush Non Alcoholic Beer Review: Celebrating Women In Brewing https://www.youtube.com/watch?v=HDtFVMDkMYw 👉 Beaglepuss NA Beer Journey: Podcast With Head Brewer Kevin Barnes https://www.youtube.com/watch?v=VJdMHSMxD3w ============================= 🔎 Related Phrases: Best Non Alcoholic Beer Taste Test, Heineken 0.0 vs Asahi 0.0 vs Stella 0.0, Non Alcoholic Beer Review 2025, Top Alcohol-Free Beers Ranked, Heineken 0.0 Honest Review, Asahi Super Dry 0.0 Taste Test, Stella Artois 0.0 Flavor Comparison, Best NA Beer For Beginners, Is Non Alcoholic Beer Worth It, Ultimate Alcohol-Free Beer Guide #nonalcoholicbeer #heineken00 #asahisuperdry #stellaartois00 #nabeerreview #bestnabeer #alcoholfreebeer #sobercurious #beerreview #nabeertastetest #heinekenzeroreview #asahinabeer #stellanabeer #craftnabeer #drinkalternatives #soberlife via The Non-Alcoholic Aficionado https://www.youtube.com/channel/UCp-sFlcEgZwSw_ntEZR7GWw February 03, 2025 at 07:37AM

[chirpovs]

just calling it now, my manager is pregnant

no one goes out and gets a non-alcoholic heineken as a first drink at a birthday drinks on a saturday

[ao3feed-ateez]

Bump Tackle Smother

read it on AO3 at https://ift.tt/Y3ZgHB0 by mxrshwxs “Okay, explain the bet?” Mingi asked, getting up and meeting Yunho at the door. It fell shut as Yunho leant against it. “Oh what? You don’t remember? Last weekend at Mary’s in Adelaide?” Yunho paused and looked Mingi dead in the eyes, a scoff escaping his lips. “You got so drunk you don’t remember!” Yunho exclaimed, slightly upset, more flabbergasted than anything. “We get it, I had too many fucking Heinekens!” Mingi snapped. “Just fucking tell me, will you?” “Jesus Christ, calm your farm Pissy Pants!” Yunho held his hands up in surrender. “While Anetra was hitting the duck walk, we made a deal. If the Lions won the premiership, you owed me a blowjob. If the Doggies won, I owed you.” Words: 4691, Chapters: 1/1, Language: English Fandoms: ATEEZ (Band) Rating: Explicit Warnings: No Archive Warnings Apply Categories: M/M Characters: Jeong Yunho (ATEEZ), Song Mingi (ATEEZ) Relationships: Jeong Yunho/Song Mingi (ATEEZ) Additional Tags: Alternate Universe - Australian Rules Football, Plot What Plot/Porn Without Plot, Pet Names, Sub Top Jeong Yunho (ATEEZ), Power Bottom Song Mingi (ATEEZ), Jeong Yunho Has a Big Dick (ATEEZ), Song Mingi Has a Big Dick (ATEEZ), Praise Kink, mentions of non consensual voyuerism, Rimming, Inexperienced Jeong Yunho (ATEEZ), Experienced Song Mingi (ATEEZ), Puppy Play, Princess Song Mingi (ATEEZ), Puppy Jeong Yunho (ATEEZ), Alternate Universe - Sports, Not Beta Read, set in australia, Breeding Kink, Rivals to FWB, Friends With Benefits, Oral Sex, Blowjobs, Locker Room, Implied subspace, Yunho's First Gay Experience, Coming Out, Mentions of alcohol, I love guys being dudes that fuck nasty read it on AO3 at https://ift.tt/Y3ZgHB0

[jess-moloney-malarkey]

Hi, long anon from the 13th back! The other blog won’t publish this, but you seem to be a logical thinker.

As far as the alcohol goes, Jess does drink around Jamie. As did Ruby as far as live-in girlfriends go. I’ve tried to make that point to the other blog and she goes nuts.

I have zero interest in defending Jess any which way, but calling the woman an alcoholic because she drinks is insane. Yeah, she’s talked about drinking, about previously being a “party girl” and does currently drink. None of which makes her an alcoholic. That just means she enjoys alcoholic drinks. We have zero proof she drinks in excess. Posing for photos with alcohol is not that proof. Do I personally think she should drink in the house you live with a recovering alcoholic? No. Am I Jamie to enforce that opinion? No. He’s a grown man that can make calls on his own.

There have been photos and videos of Jess having alcohol in the house. Here’s where we all need to take a giant step back.

We. Do. Not. Personally. Know. Jamie. Or. His. Limits.

He lived with Ruby and she drank around him. He lives with Jess and she drinks around him. I didn’t really like Ruby either as both she and Jess treated/treat Jamie as their arm candy trophy boyfriend prize, but we also don’t personally know either of them.

Jamie very well could’ve laid out his limits when it comes to Jess drinking and/or having alcohol in the house. Maybe he didn’t. We’re not in their relationship so it doesn’t matter.

Someone sent the other blog “video evidence” of Jamie drinking a non alcoholic Heineken in Sao Paolo and she found a way to make it Jess’s fault/influence. Like a guy having a good time at a sporting event couldn’t have a non alcoholic drink by his own free will. 🙄

I’ll be coming here from now on with my thoughts because you’re not a crazy conspiracy theorist. 😂

Exactly! Being a social drinker is a far cry from being an alcoholic, and I highly HIGHLY doubt that Jamie, as someone in recovery, would allow himself to be with someone in active addiction. Jamie has been sober for almost 9 years now, and is a whole ass 35 year old grown man. He can lay out his own boundaries for himself with his partners and others around him. Sobriety is a very personal journey and it's not up to us to scrutinize him or the people around him about it.

And good lord, the non-alcoholic beverages thing... He was drinking non-alcoholic champagne as far back as a Counterfeit livestream on Instagram during the debut of "Getting Over It", and that was when he was still with Ruby. It's not unheard of for him, or plenty of other sober people. Non-alcoholic beers and wines commonly assist those who are sober/recovering, either to curb cravings or just to blend in with others who are drinking alcohol. Again, it's a PERSONAL THING and different for each sober person.

And sure, feel free to vent here! lol I don't care about people not liking Jess, that's totally valid and your prerogative. I'm just not down with the condescending attitude to other fans and actively spreading falsehoods that also make Jamie look bad in the process. Like you don't need to think up a whole Lifetime original movie plot about it and be rude to people just because you don't like a person...

[argumentl]

The Freedom of Expression - Ep 73: Ronaldo sees Coca Cola and removes it

They start this time with a small joke about the theme of the episode. Joe removes a roll of tape from his desk and places it out of view of the camera, attracting the attention of Kaoru. Joe laughs that he thought he should remove it, since filming had already started. A member of staff also removes a piece of tape that was stuck to the desk, causing Joe to exclaim awkwardly, 'Today is tape day'...

Moving on, Kaoru refers back to the previous episode about Hanshin, and admits that since then, he has been a bit disappointed with their performance. The Giants are closing in fast. Joe asks him what went wrong, and Kaoru says he thinks they are just not getting enough hits.

Its almost as if talking about their success last time has jinxed their good luck. Joe suggests that losing could be a stategy of Hanshin's to keep things exciting, as it might get boring if they win every time. Unsurprisingly, Kaoru doesn't agree. They wonder what effect this conversation will have had on Hanshin's luck by the time of the next broadcast, but Kaoru brings everyone back down to earth with a bit of logic, saying that the luck of Hanshin has nothing to do with them.

They move onto the main theme of the episode next, which is that Coca Cola suffered a fall in their share value immediately after Ronaldo moved some Coca Cola bottles out of view at a Euro 2020 press conference. Tasai compares Ronaldo to Kaoru here: Ronaldo removes bottles and Coca Cola's shares drop, Kaoru speaks about Hanshin and Hanshin lose. Kaoru laughs, repeating his assertion that Hanshin losing has nothing to do with him, but also admits that he does still feel a bit of doubt inside him if he thinks about it too much. Joe advises him to worry less about it, but says that in Ronaldo's case, it seems like the two things are really connected.

This story was actually chosen to be featured on the show by Kaoru, so Joe asks him what drew him to it. Kaoru says that he thought Ronaldo's actions were really cool, dismissing the choice of the event organizer and chosing his own preference. Joe says that this type of thing would probably never happen in Japan, due to the desire to maintain harmony, but since Ronaldo doesn't have any personal connection with Coca Cola, and is also a strict athlete he can easily do this.

Kaoru also mentions the case of soccer player Paul Pogba, who was faced with bottles of Heineken at his seat at another Euro 2020 press conference, despite being a Muslim and a non-drinker. Kaoru thinks it was very rude of the organisers to place the bottles there.

Joe mentions that its kind of the opposite in Japan. A certain friend of his cannot drink alcohol, and still actually features in alcohol commercials for work, but Kaoru thinks that choosing to do it for work is different from being publicly confronted with it.

Joe asks Kaoru to imagine he was interviewed at a festival that just happened to be sponsered by the Yomiuri Giants. What would he do if he was was asked to pose for a photo holding the Yomiuri Giants mascot doll, Jabitto? Kaoru says he would be able to do it, but he'd have to make some kind of comment expressing his anti-Giants stance at the same time. Since he loves baseball in general, he doesn't actually HATE the Giants, but still, he wouldn't feel warm about endorsing them. Anyway, people might accusing him of being a sell-out if they saw the clip out of context, he'd have to wear a Hanshin tshirt or something counter it.

Kami joins the conversation and asks Kaoru what he would do if many different brands of drink were placed around the stage for the members during Dir lives. Kaoru says he only ever has water on stage, but if there were many brands placed there all of a sudden, he would wonder what on earth was happening. He adds that the labels are removed from the water bottles used on stage, so that no-one will know which brand is being used.

Kaoru then says he doesn't drink alcohol before or during lives, adding that the rare times he actually did in the past caused him to get a headache on stage. The three of them have a short discussion about the effect alcohol can have on work performance, and Kaoru also adds that in general he doesn't drink alcohol while song writing either, if he does his ability goes out the window.

Speaking of alcohol, this brings Kaoru back to the topic of Hanshin again, when he remembers how he used to have a part time job selling beer at Koshien stadium. He would carry cans on a tray hanging on his front from his neck. He couldn't even drink beer on the job even then, it was too tiring.

Joe makes the suggestion that Kaoru could volunteer to sell beer at Koshien if Hanshin win the season, to which Kaoru is less than impressed.

[easalata]

Class 2: Corona vs. Heineken 

I must preface this blog post by saying that I do not drink very often, and I can probably count the number of times I have had Corona and Heineken brand products on one hand. Even though I am not a subject matter expertise on this topic, I still felt the case was quite interesting, and I am excited to explore and analyze the learnings of this case in class on Thursday. After reading this week's case on Corona beer, three main ideas came to mind.

Firstly, I thought it was fascinating to read that even though this case was written years ago, it identified a decline in alcohol consumption. This challenged my assumptions about drinking trends over the past 30 years. It is a common phrase nowadays to discuss how people drink much less than they used to, and in fact, there is a record low level of alcohol use among generation Z. The question remains whether this generation in general has converted to alternative substances or whether society is taking health and wellness more seriously than in generations past. Many scientific studies are showing the negative effects of alcohol consumption, even as little as one standard drink, on recovery and sleep. I am curious to hear an update on the case and how Heineken and Corona are addressing this trend. I know that Heineken has created and promoted a non-alcoholic beer, however from a sales and revenues perspective, I am not confident in the success metrics of this new product. I would also be fascinated to see quantitative evidence of this trend especially throughout the Covid-19 pandemic and the years following.

Second, I learned that the relatively recent misconceptions about the Corona brand are not the first instance where this brand has had to handle unfortunate press. The article mentioned a few cases of false contamination of the product which led to marketing damage control and the rebuilding of trust within the brand. With the Covid-19 pandemic being referred to as 'Corona,' I do recall hearing media stories of the Corona beer products dropping in sales.

Finally, I was shocked when the case mentioned that selling beer is just marketing and not actual skill in making the product itself. The case discussed the relative ease in which beers can be made, so beer companies are in fact selling a brand, feeling, association, and confidence. As mentioned above, I am not an expert on the brand differences between Heineken and Corona, so I will be quite interested to hear from my classmates of the markets and demographics that each brand is attempting to target.

#MITSloanBranding2024A

[jaehoon-kim]

Heineken Non Alcoholic & Tsingtao Non Alcoholic. Incheon, South Korea, July 25, 2023.

[girlnephew]

any non alcoholic ipa recs. i don't drink anymore but I Miss Her.

sam adams just the haze is pretty good. lagunitas na ipa apparently tastes pretty much the same as the original, but i haven't tried it yet. i'm honestly not a huge fan of run wild by athletic but a lot of people swear by it. ultimately i prefer NA pale lagers like heineken, peroni, and tsingtao 0.0 to NA IPAs

[mewwon]

My hag had to go into work and she made me promise to wait for her to get off so now I’m in my hometown in a Harris teeter parking lot drinking non alcoholic heineken and it’s REALLY throwing me back to 2019

[essfeed]

Lagunitas to Enhance 'Most Relevant Portfolio' in Craft with Hazy, Non-Alcoholic, and Flavor-Driven Innovations

Strategic Vision for Lagunitas Brewing in 2025 As the leadership team at Lagunitas Brewing, a subsidiary of Heineken, begins to find its footing, many industry observers might consider 2025 to be a transitional period for the brewery. With most of the team having been in their roles for less than two years, it would be reasonable to perceive this time as one of rebuilding and adjustment. However,…