#Head Up Display Market

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Head Up Display Market - Forecast 2024-2030

Head Up Display Market Overview

The Head Up Display Market size is estimated to reach $5.8 billion by 2030, growing at a CAGR of 17.5% in the period 2024-2030. The growth of the Head Up Display Market is mainly attributed to increased vehicular traffic and growing production of aircrafts. For instance, according to the United Nations COMTRADE, United States Exports of aircraft, spacecraft was US$102.85 Billion during 2022. The Head Up Display Market is anticipated to immensely benefit from emergence of smart devices such as Garmin Head up Display (HUD) and SmartView Synthetic Vision, which has further elevated demand for head up displays. The need for improved steering and navigation, Instrument landing system have propelled the adoption of Synthetic vision systems such as Head Up Display. The improving technologies in terms of display and projection units with adoption of Liquid Crystal display on Silicon (LCoS), optical collimator and digital micromirror devices will drive the market projection.

Additionally, The Head-Up Display (HUD) market is diversifying beyond automotive applications, expanding into aviation, gaming, and consumer electronics. This diversification broadens the market's reach and stimulates innovation, offering new avenues for growth and development. With HUD technology permeating various industries, companies are leveraging its adaptability to create enhanced user experiences and capitalize on emerging market opportunities. Moreover, Augmented Reality (AR) HUDs are experiencing increased demand within the Head-Up Display (HUD) market. These innovative systems provide immersive experiences by overlaying digital information onto the user's field of view. Offering advanced functionalities like navigation overlays and contextual information display, AR HUDs enhance user engagement and provide valuable real-time data, driving their adoption across various industries, including automotive, aviation, and consumer electronics.

Head Up Display Market Report Coverage

The report: “Head Up Display Industry Outlook – Forecast (2024-2030)”, by IndustryARC, covers an in-depth analysis of the following segments of the Head Up Display Market.

By Product Type: Windshield, Combiner

By Technology: CRT, LED, MEMS, Optical Waveguide and Others

By Components: Video Generator, Projection Unit, Display Unit, Combiners and Others

By Application: Aerospace (Aircraft, Helicopters and UAVs), Defense (Air, Ground, Marine and Others), Automotive (PVs, LCVs, HCVs) and Others

By Sales Channel: OEM, Aftermarket

By Geography - North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, South Korea, Australia and Others), South America(Brazil, Argentina and others)and RoW (Middle East and Africa).

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Key Takeaways

• Key players including BAE Systems, Thales Group, Bosch, Nippon Seiki and Continental accounted for around 30% of the total market share in 2023, with contracts and partnerships being adopted as key strategies.

• The major driving factor in the Head Up Display Market is increased investments in the aerospace sector during the forecast period. In this sector, head up displays are being deployed to aid pilots and drivers in estimating the path and navigation and thereby enhancing flight and driver control and steering through synthetic vision systems. This has compelled manufacturers to integrate advanced features such as head-up display with Liquid crystal displays and digital micromirror device which improve Display luminance.

• Head up displays are being majorly deployed in small and mid-size aircrafts owing to their compactness, high accuracy sensors and cost-efficient relay optics that are used to project the HUD image to the pilot. This has driven demand for projector units which hold the largest market share of around 28% in the components segment.

• North America is the largest market for Head Up Displays, accounting for around 37% of the global market share in 2023 owing to increased demand for precise situational awareness in military aircrafts. The head up displays deploy an algorithm to calculate the optimum flare maneuver required for ensuring a smooth landing on the runway. This feature helps pilots avoid stressful maneuvers on unfamiliar sloped runways or during nighttime approach landings.

Head Up Display Market Segment Analysis – By Technology

Optical waveguide head up displays is a major segment, accounting for around 56% in the Head Up Display Market globally in 2023. They find application in the aviation sector owing to the advantages they offer in terms of data projection, easy installation and cost efficiency. In recent years, increased investments in the aerospace sector globally have fueled demand for head up displays for aircraft steering and instrument landing systems. In November 2022, Indian government aims for a substantial US$ 9550 million investment in aerospace and defense sectors over a decade. This initiative signifies potential growth opportunities for the Head-Up Display (HUD) market, particularly in aviation and defense applications, as increased investment fosters technological advancements and innovation.

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Head Up Display Market Segment Analysis – By Application

One of the significant growth factors for the Head Up Display Market is the deployment of HUDs in civil aircrafts and passenger vehicles. The aviation segment for the Head Up Display Market is poised to grow at a CAGR of 24.2% in the forecast period 2024-2030. Manufacturers have been increasingly forced to integrate advanced features such as head-up display with Liquid crystal displays and digital micromirror device to improve Display luminance. Research is being carried out to design innovative HUD interfaces aiming to reduce operator distraction and improve performance. Boeing has introduced its 787 advanced flight deck, incorporating head up displays, that integrates dual global positioning system receivers with triple-redundant flight management systems that enhances precise flight vision through aircraft steering and instrument landing systems. Additionally, recently issued regulations have significantly fuelled demand for head up displays in the aerospace and automtovie arenas. Civil Aviation Administration of China has mandated adoption of head up displays to facilitate enhanced projection of data in Chinese airlines by 2025. Such initiatives have propelled demand for head up displays in the aerospace sector.

Head Up Display Market Segment Analysis – By Geography

North America holds a dominant share of 37% in the Head Up Display Market in 2023, which can be attributed to increased investments in the aerospace sector. Mexico's aerospace sector achieved significant growth, exporting USD 8 billion in 2022. This reflects the industry's robust performance and potential for collaboration in the global market. Such growth indicates opportunities for the Head-Up Display (HUD) market, as aerospace advancements often drive demand for HUD technology in aircraft for enhanced navigation and safety. According to The Aerospace America year-in-review index for 2022, NASA's X-59 aims to enable supersonic flight over land. Advancements in aircraft design technology pave the way for urban air mobility, enhancing future flight capabilities. Developments such as these present excellent growth opportunities for the Head Up Display Market in the North American region.

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Head Up Display Market Drivers

Increased Investments in The Military Sector

In the military and defense aviation sector, there has been a significant increase in the deployment of head up displays. This rise is attributed to the capability of HUDs to direct the pilot’s vision outside the aircraft and provide all the necessary flight information to the pilot. This results in an increase in overall efficiency and safety, which are essential considerations for the defense and military sectors. Moreover, demand for real-time monitoring of data by on-board instruments such as head up displays for improved aircraft steering and instrument landing systems in military aircrafts has consequently led to increased investments for deployment of head up displays in the aerospace sector. For instance, According to Ministry of Civil Aviation, India could have the capacity to manufacture drones worth $4.2 billion by 2025 and $23 billion by 2030. These drones incorporate head up displays, which is consequently boosting demand for head up displays in the aerospace sector.

Rise In Production of Civil Aircrafts

According to International Civil Aviation Organization, The number of air passengers carried in 2022 increased by an estimated 47% compared to 2021, while revenue passenger kilometres (RPK’s) increased by around 70% over the same period. The rise in passenger traffic globally has subsequently called for an increase in the production of civil aircrafts. According to the International Air Transport Association (IATA), approximately 39,000 aircrafts are estimated to be produced by 2027. This is anticipated to significantly increase demand for head up displays in civil aircrafts. Moreover, companies are focusing on developing innovative head up displays for enhancing precision within aircrafts. Netherlands-based Airbus SE has been developing an enhanced flight vision system (EFVS) to be equipped on its aircrafts still under production. This research is aimed at improving airport access for aircrafts, with the help of head up displays, regardless of weather or landing aids on the ground. This has compelled manufacturers to integrate advanced features such as head-up display with Liquid crystal displays and digital micromirror device which improve Display luminance.

Head Up Display Market Challenges

System Delays

In military applications, head up displays need to display the relevant information within a desired time frame. However, system delays often occur as a result of several factors including sensor delay, system processing speed and display update rate. Regardless of the source, the overall system delay results in the presentation of information that is inconsistent with the aircraft’s current state, further leading to errors in flight operation and reduced overall efficiency.

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Head Up Display Market Landscape

Partnerships and acquisitions along with contracts and up gradation are key strategies adopted by players in the Head Up Display Market. In 2023, the market for the Head Up Displays remained consolidated, with the top 10 players accounting for approximately 90% of market share. The major players in the Head Up Display Market include BAE Systems, Thales Group, Nippon Seiki, Visteon Corporation, Robert Bosch GmbH, Continental AG, Elbit Systems Ltd., Honeywell International Inc., Garmin Ltd., HUDWAY, LLC.

Partnerships/Product Launches/Contracts

• In May 2022, BAE Systems introduced LiteWave, a compact Head-Up Display (HUD) for both commercial and military aircraft. LiteWave offers enhanced pilot awareness with critical information presented in a laptop-sized display. Its lightweight and compact design, up to 70% smaller than existing HUDs, may drive demand in the Head-Up Display market for more efficient and advanced display solutions.

• In February 2022, Continental AG launched its new Head-Up Display (HUD) for rail vehicles, offering improved safety and efficiency. This innovation integrates crucial information into the driver's field of vision, enhancing situational awareness. The HUD market benefit from such advancements, potentially experiencing increased demand for advanced display solutions in various transportation sectors.

• In January 2022, Panasonic Automotive unveiled the Driveable AR HUD 2.0 featuring a patented eye-tracking system at CES 2022. This innovative AR HUD integrates proprietary eye-tracking technology to enhance image fidelity within the driver's field of view. With advanced features and improved accuracy, it addresses the growing demand for next-generation Head-Up Display solutions in the automotive market.

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Automotive Smart Display Market to Witness High Growth Due to Steadily Increasing demand

The Automotive Smart Display Market is estimated to be valued at US$ 12.83 billion in 2024 and is expected to reach US$ 21.73 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

Automotive smart displays are intelligent display units installed in vehicles that provide enhanced graphics, connectivity and driver assistance features. Smart displays enable connecting smartphones seamlessly to in-vehicle infotainment systems via Bluetooth or Wi-Fi. They offer features like navigation, voice control, entertainment and communication options along with driver assistance functions. Growing demand for enhanced in-vehicle experience, connectivity and safety in automobiles is driving the need for smart displays. Key Takeaways Key players operating in the automotive smart display market are Alps Alpine Co., Ltd., Continental AG, Delphi Automotive PLC, Denso Corporation, Hyundai Mobis, Japan Display Inc., LG Display Co. Ltd., Magna International Inc., Nippon Seiki Co., Ltd., Panasonic Corporation, Pioneer Corporation, Robert Bosch GmbH, SAMSUNG (HARMAN International), and Visteon Corporation. Some major opportunities in the market include increasing sales of premium and luxury vehicles globally along with rising demand for connected services in entry-level cars. Also, the development of advanced technologies like augmented reality HUDs and transparent displays are expected to gain traction in coming years. The global Automotive Smart Display Market Growth  is predominantly dominated by Asian countries due to presence of leading automobile manufacturers. However, North America and Europe are also lucrative markets driven by increasing electrification of vehicles and demand for advanced safety and infotainment features. Manufacturers are focusing on these regions through partnerships with leading automakers. Market Drivers The steadily increasing demand for connected cars equipped with advanced driver assistance systems (ADAS) and convenience features is a key factor driving the automotive smart display market. Features like navigation, rear view camera displays and 360-degree parking assistance require adoption of intelligent display units. Moreover, growing consumer preference for technologically advanced in-cabin experience along with stringent safety norms mandating driver assistance technologies will further aid the demand for smart displays in coming years. Additionally, increasing vehicle electrification resulting in availability of larger screens and innovative display technologies will drive innovations in automotive displays landscapes.

PEST Analysis: Political: Automotive safety and environmental regulations may affect the adoption of smart displays in vehicles. Developments in connectivity and data privacy regulations could impact the development and adoption of connected infotainment systems. Economic: Rising disposable incomes and economic growth support demand for luxury and premium vehicles which are more likely to incorporate advanced smart displays. However, economic slowdowns may negatively impact overall automotive sales and related electronics spending. Social: Younger consumers demand more connected infotainment experiences in vehicles which drives demand for smart displays. The increasing use of on-demand entertainment and digital connectivity in daily lives increases acceptability of connected vehicle technologies. Technological: Advancements in display technologies like higher resolutions, greater brightness levels, and touch-screen capabilities enable new in-vehicle applications and drive the need for upgraded vehicle display systems. Developments in connectivity standards like 5G will allow for better integrated infotainment and information sharing between vehicles. Geographical concentration: North America dominates in terms of value share currently due to high penetration of luxury vehicles and premium vehicles that are early adopters of advanced smart displays. Asia Pacific market is growing rapidly led by China due to increasing production and sales of mid to high-end vehicles with more focus on infotainment features. Fastest growing region: Asia Pacific region is expected to see the fastest growth in the automotive smart display market during the forecast period due to rising vehicle production and sales in China and India along with growing demand for connected vehicle technologies from younger consumers in the region. Production shifts from foreign to domestic carmakers will also drive regional market growth. Initiatives like Made in China 2025 supporting development of connected and autonomous driving are further strengthening the region's position.

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Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

(LinkedIn: www.linkedin.com/in/alice-mutum-3b247b137 )

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The Europe Automotive Head-up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

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Global Heads Up Display market reports

When it came to instrumentation, the first aircraft were equipped with dial gauges, which meant that the pilot had to look down into the cockpit to see all the information needed to fly. These gauges were located on the instrument panel. To make aim easier, military aircraft began using optical reflector gun sights, which displayed images on a glass pane in front of the pilot. Since the Blackburn Buccaneer attack aircraft was designed to drop bombs while flying at very low altitude and very fast, the British Royal Navy created a new kind of gun sight for the aircraft in 1958.

Air speed, attitude direction via compass, angle of attack, acceleration, flight path vector, and other navigational data are displayed on the HUD of military combat aircraft. In addition, it shows the direction, range, and target designator box for missiles as well as cannon targeting information. The Global Heads Up Display market reports were split into modes that show the most pertinent readouts for each in order to keep the amount of information presented to a reasonable level and prevent oversaturation. These modes consist of landing and takeoff navigation. Communications from air to air and from air to ground.

Main factors affecting defence Notice: Expanding Display Industry:

For both synthetic and improved vision, a standard HUD is integrated with these components. By using data from several sensors on board the aircraft, enhanced vision systems give pilots extra information in low visibility situations. The application of algorithms to produce three-dimensional visuals that provide a pilot with a more naturalistic depiction of their environment is known as synthetic vision. One significant advancement in the sector that will boost market growth is the application of sensor fusion to enhance vision.

Factors impacting the Defence HUD Market Capacity:

Heads-up displays, or HUDs, will still be transparent screens that fit inside military pilot helmets or in front of windscreens.AR HUDs and holographic optics are still a few years off. Large field-of-view head-up displays are becoming more and more important for augmented reality applications, but the huge size of the optical components currently limits their design. Large fields of view screens will be the primary industry development driving the heads-up display market's expansion.

Market Forecast and Dynamics for HUDs:

Growing defense spending will stimulate the market for new procurement initiatives as well as platform upgrades with more advanced features and technology. Increasing the defense budget will stimulate the purchase of new aircraft and HUD-using platforms. Procurement will also be impacted by the present geopolitical environment in Europe and the Asia-Pacific area.

Defence Chiefs Draw Attention to Market Analysis of Recent Developments:

The original target of August 2022 for the "roll out" of the first Tejas Mk2 prototype has been rescheduled to the end of 2022. The first flight is anticipated to occur in late 2023. Initially, four prototypes are intended. Described as a fighter aircraft of the 4.5 generation, the Tejas Mk2 will be classified as middleweight instead of lightweight. This single-engine supersonic combat aircraft is produced by Hindustan Aeronautics and serves multiple roles (HAL). The focal points of the glass cockpit will include a wide-angle holographic head-up display system that can be used with night vision goggles and a touch-sensitive broad area display.

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The head-up display market size is projected to be valued at US$ 8.6 billion in 2023 and is expected to rise to US$ 46.0 billion by 2033. The sales of the head-up displays are expected to grow at a significant CAGR of 18.3% over the forecast period.

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Aerospace and Defence Head-Up Display Market - Forecast(2024 - 2030)

Aerospace and Defence Head-Up Display Market Overview

The Aerospace and Defence Head-Up Display Market size is forecast to reach $3.9 billion by 2026, growing at a CAGR of 10.5% in the period 2021-2026. The growth of the Aerospace and Defence Head-Up Display Market is mainly attributed to increased passenger traffic, which is leading to growing production of aircrafts. For instance, revenue from aircrafts exports increased from $143.17 billion in 2017 to $156.61 billion in 2019 for the U.S. The Aerospace and Defense HUD Market is anticipated to immensely benefit from emergence of smart devices such as Garmin Head up Display (HUD) and SmartView Synthetic Vision, which has further elevated demand for head up displays in the aerospace sector. The need for improved aircraft steering, Instrument landing system have propelled the adoption of Synthetic vision systems such as Aerospace and Defense HUD.

Aerospace and Defence Head-Up Display Market Report Coverage

The report: “Aerospace and Defence Head-Up Display Market Industry Outlook – Forecast (2021-2026)”, by IndustryARC, covers an in-depth analysis of the following segments of the Aerospace and Defense HUD Market.

By Technology: CRT, LED, MEMS, Optical Waveguide and Others. By Components: Video Generator, Projection Unit, Display Unit, Combiners and Others. By Application: Aerospace (Aircraft, Helicopters and UAVs), Defense (Air, Ground, Marine and Others). By End Use Industry: Civil, Military and Government and Others. By Geography - North America (U.S, Canada, Mexico), Europe (Germany, UK, France, Italy, Spain, Russia and Others), APAC(China, Japan India, South Korea, Australia and Others), South America(Brazil, Argentina and others)and RoW (Middle east and Africa).

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Key Takeaways

Key players including BAE Systems, Thales Group, Collins Aerospace, Elbit Systems and Excelitas Technologies Corp accounted for around 70% of the total market share in 2018, with contracts and partnerships being adopted as key strategies.

The major driving factor in the Aerospace and Defense HUD Market is increased investments in the aerospace sector during the forecast period. In this sector, head up displays are being deployed to aid pilots in estimating the path of the aircraft and thereby enhancing flight control and aircraft steering through synthetic vision systems. This has compelled aircraft manufacturers to integrate advanced features such as head-up display in aircrafts which improve Display luminance.

Head up displays are being majorly deployed in small and mid-size aircrafts owing to their compactness, high accuracy sensors and cost efficient relay optics that are used to project the HUD image to the pilot. This has driven demand for projector units which hold the largest market share of around 25% in the components segment.

North America is the largest market for Aerospace and Defense HUDs, accounting for around 43% of the global market share in 2020 owing to increased demand for precise situational awareness in military aircrafts. The head up displays deploy an algorithm to calculate the optimum flare maneuver required for ensuring a smooth landing on the runway. This feature helps pilots avoid stressful maneuvers on unfamiliar sloped runways or during nighttime approach landings.

Aerospace and Defence Head-Up Display Market Segment Analysis – By Technology

Optical waveguide head up displays is a major segment, accounting for around 62% in the Aerospace and Defense HUD market globally in 2020. They find application in the aviation sector owing to the advantages they offer in terms of data projection, easy installation and cost efficiency. In recent years, increased investments in the aerospace sector globally have fuelled demand for head up displays for aircraft steering and instrument landing systems. The U.S. has encouraged NATO countries to expand their aerospace and military expenditure. As a result of this, in 2019, the government of France has announced expansion of its military and aerospace expenditure to 2% of GDP. Moreover, the U.K. Ministry of Defense signed a deal with California-based General Atomics worth $125m to supply drones equipped with head up displays for the U.K. defense sector.

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Aerospace and Defence Head-Up Display Market Segment Analysis – By End Use Industry

One of the significant growth factors for the Aerospace and Defense HUD market is the deployment of HUDs in civil aircrafts.  The civil aviation segment for the Aerospace and Defense HUD market is poised to grow at a CAGR of 13.2% in the forecast period 2021-2026. Research is being carried out to design innovative HUD interfaces aiming to reduce operator distraction and improve performance. Boeing has introduced its 787 advanced flight deck, incorporating head up displays, that integrates dual global positioning system receivers with triple-redundant flight management systems that enhances precise flight vision through aircraft steering and instrument landing systems. Additionally, recently issued regulations have significantly fuelled demand for head up displays in the aerospace arena. Civil Aviation Administration of China has mandated adoption of head up displays to facilitate enhanced projection of data in Chinese airlines by 2025. Such initiatives have propelled demand for head up displays in the aerospace sector.

Aerospace and Defence Head-Up Display Market Segment Analysis – By Geography

North America holds a dominant share of 43% in the head up display market in 2020, which can be attributed to increased investments in the aerospace sector. According to the Aerospace Industries Association, aerospace exports in U.S. have increased by 26% from $113 billion in 2012 to $154 billion in 2019. In 2019, the Canadian Department of National Defense awarded a contract worth $14.5m to Marconi Aerospace Defense Systems to develop and integrate vision imaging systems and head-up displays for the Canadian CH-146 Utility Tactical Transport Helicopter (UTTH). Developments such as these present excellent growth opportunities for the Aerospace and Defense HUD market in the North American region.

Aerospace and Defence Head-Up Display Market Drivers

Increased Investments In The Aerospace Sector

In the military and defense aviation sector, there has been a significant increase in the deployment of head up displays. This rise is attributed to the capability of HUDs to direct the pilot’s vision outside the aircraft and provide all the necessary flight information to the pilot. This results in an increase in overall efficiency and safety, which are essential considerations for the defense and military sectors. Moreover, demand for real-time monitoring of data by on-board instruments such as head up displays for improved aircraft steering and instrument landing systems in military aircrafts has consequently led to increased investments for deployment of head up displays in the aerospace sector. For instance, the Italian Ministry of Defense increased its investment on surveillance drones from $506m in 2016 to $991m in 2019. These drones incorporate head up displays, which is consequently boosting demand for head up displays in the aerospace sector.

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Rise In Production Of Civil Aircrafts

As per the International Air Transport Association, passengers travelling by domestic airlines globally increased from 561 billion in 2018 to 589 billion in 2019. The rise in passenger traffic globally has subsequently called for an increase in production of civil aircrafts. According to the International Air Transport Association (IATA), approximately 39,000 aircrafts are estimated to be produced by 2027. This is anticipated to significantly increase demand for head up displays in civil aircrafts. Moreover, companies are focusing on developing innovative head up displays for enhancing precision within aircrafts. Netherlands-based Airbus SE has been developing an enhanced flight vision system (EFVS) to be equipped on its aircrafts still under production. This research is aimed at improving airport access for aircrafts, with the help of head up displays, regardless of weather or landing aids on the ground.

Aerospace and Defence Head-Up Display Market Challenges

System Delays

In military applications, head up displays need to display the relevant information within a desired time frame. However, system delays often occur as a result of several factors including sensor delay, system processing speed and display update rate. Regardless of the source, the overall system delay results in the presentation of information that is inconsistent with the aircraft’s current state, further leading to errors in flight operation and reduced overall efficiency.

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Aerospace and Defence Head-Up Display Market Landscape

Partnerships and acquisitions along with contracts and up gradation are key strategies adopted by players in the Aerospace and Defense HUD market. In 2018, the market for the Aerospace and Defense HUDs remained consolidated, with the top 10 players accounting for approximately 90% of market share. The major players in the Aerospace and Defense HUD Market include BAE Systems, Thales Group, Collins Aerospace, Elbit Systems, Excelitas Technology Corp, Honeywell Aerospace and Garmin Ltd.

Partnerships/Product Launches/Contracts

In July 2019, Leonardo S.p.A. signed a contract worth €300mwith the Armaments and Airworthiness Department of the Italian Ministry of Defense, aimed at supplying 13 M-345 High Efficiency Trainers (HET) equipped with head up displays.

In February 2019, Continental AG increased its investment in DigiLens Inc. from the $25m it had invested in 2016. This investment is targeted at developing a waveguide head up display that fulfills requirement of applications across industries such as aerospace, automotive and others.

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𝙥𝙝𝙧𝙚𝙨𝙝 𝙤𝙪𝙩 𝙩𝙝𝙚 𝙧𝙪𝙣𝙬𝙖𝙮

ᥫ᭡ 𝙨𝙮𝙥𝙣𝙤𝙥𝙨𝙞𝙨: 𝙞𝙣 𝙬𝙝𝙞𝙘𝙝… 𝙨𝙪𝙠𝙪𝙣𝙖 𝙡𝙞𝙠𝙚𝙨 𝙬𝙝𝙚𝙣 𝙮𝙤𝙪 𝙢𝙤𝙙𝙚𝙡 𝙮𝙤𝙪𝙧 𝙣𝙚𝙬 𝙜𝙤𝙤𝙙𝙞𝙚𝙨 𝙖𝙛𝙩𝙚𝙧 𝙝𝙚 𝙩𝙖𝙠𝙚𝙨 𝙮𝙤𝙪 𝙨𝙝𝙤𝙥𝙥𝙞𝙣𝙜.

ᥫ᭡ 𝙥𝙖𝙞𝙧𝙞𝙣𝙜𝙨: 𝙝𝙚𝙞𝙖𝙣 𝙚𝙧𝙖! 𝙨𝙪𝙠𝙪𝙣𝙖 𝙭 𝙛𝙚𝙢𝙖𝙡𝙚! 𝙧𝙚𝙖𝙙𝙚𝙧

ᥫ᭡ 𝙘𝙬: 𝙛𝙡𝙪𝙛𝙛, 𝙨𝙪𝙠𝙪𝙣𝙖 𝙗𝙚𝙞𝙣𝙜 𝙖 𝙢𝙚𝙖𝙣𝙞𝙚 𝙩𝙤 𝙤𝙩𝙝𝙚𝙧𝙨 >:(

ᥫ᭡ 𝙬𝙘: 2.1k

𝙬𝙖𝙣𝙣𝙖 𝙨𝙚𝙚 𝙢𝙤𝙧𝙚? 𝙝𝙚𝙧𝙚𝙨 𝙢𝙮 𝙢𝙖𝙨𝙩𝙚𝙧𝙡𝙞𝙨𝙩

✦ . 　⁺ 　 . ✦ . 　⁺ 　 . ✦✦ . 　⁺ 　 . ✦ . 　⁺ 　 . ✦✦ . 　⁺ 　 . ✦ . 　⁺ 　 .

You were practically jumping for joy.

You had been in dire need of a new wardrobe, due to the oncoming spring. After Sukuna had ruined your favorite kimono because he had practically ripped it off of your body, he promised you he would get you all of the clothes you had desired. And you had a long list of shopping planned, particularly for this moment.

Sukuna had taken you out to the local market, accompanying you on your journey for a new and improve wardrobe. Following shortly behind the two of you, were a group of butlers, followed by Uraume shortly after. The market today was bustling with people, especially coming in the hopes of catching a glimpse of Lord Sukuna and his lady in waiting, which was you. You held onto Sukuna's forearm, not wanting to get lost in the swarm of people crowding the surrounding area.

You watched as a large group of civilians followed behind you two, gossiping about where they think you'll go next. You giggle at this, quickly getting used to all of the attention you got whenever Sukuna let you go out. Passing by each and every one of the shops, you passed by a jewelry stand, taken by surprise by the dazzling jewels on the display. The shopkeeper at the stand was calling customers far and wide to come take a look at the beauties. It mesmerized you, especially thinking about how good they would look on your body. She smiled upon looking at you, beckoning you to come to her stand, despite the clear aura of Sukuna frightening most people to keep at least ten feet away.

But you found yourself staring intently, stopping your tracks in the process. You tugged on Sukuna's hand, as he focuses his attention towards you, looking down to see what you were diverting his attention to. A lousy jewelry store? A cheap one too, he thought. You look at him, though his clear distaste for your inexpensive taste. "Kuna, can I just look?" You ask him, a curious put grazing your lips. He contorts his upper lip into that of disgust, clearly looking down on the owner and her fake jewels. How dare she try to sell such a naive thing like you that fake bullshit.

"God, woman, how can you be so ingenuous." He says, finding it amusing how after spending so much time with him at his estate, you still cannot tell the difference between real and fake. He will have to teach you that later. But for now, he has to focus on getting your head out of the clouds. "What do you mean?" You ask him, furrowing your eyebrows as confusion is evident on your face.

He looks at the stand up and down, clearly looking down on the woman, as he makes it very clear how he feels. He sighs, as he places one of his lower arms on your hip, one of his upper arms on your opposite shoulder, guiding you to the small wooden stand. Moving past the woman running the stand from behind, leaning down to your eye level from behind. He took the jewel from in between her fingers and into his grasp, holding it in front of your eye, moving it in a manner that guides it along the sun in his palm, showing the shine inside easily.

It was a beautiful emerald, perfectly cut sides, forming into a cleanly cut trapezoid. Your eyes widened, looking at it. It was perfectly clear, letting you see through it like it was water. "This is fake, and clearly meant to trick a gullible woman like you." He says, moving the hand that once rested on your shoulder to the top of your head, ruffling your hair in an endearing manner. "You're lucky I was accompanying you today, or else you would have fallen for such an easy trick."

You chew the sides of your cheek, clearly not interested in the fact that it is fake. "But it's beautiful, isn't it? Please! Let me get it!" You plead, turning your head to the side, looking at him as he crouched beside you. He sighs, before looking over at the shopkeeper, who was now bowing on the gravel floor before her, out of respect at the fact that Lord Sukuna himself visited her shop. "You, look up." he says, clearly directed towards the shop owner.

"Yes, of course." She says, nervousness filling her system at the thought of something terrible. He takes a step closer to her, disregarding you. "You dare sell such filth in my presence?" He says, holding the emerald in front of her face bluntly. Her eyes widen in response, quickly shaking her head at the sight of the man before her. He scoffs, before throwing the emerald onto the floor, making the woman scramble to try and find it, but instead seeing the shattered pieces of what it once was. You notice the people surrounding you grow in number, loudly whispering to themselves about the commotion.

"I'm sorry, my lord!" She says, pleading to be forgiven. As she picks up each shard of emerald, a large foot comes up to her hand, stepping on it with a smush, making her yelp out in pain. He smirks, as he kicks the rest of the shards out in the distance, making her get up and pick up the rest.

You look around, clearly dissatisfied. You wanted to crawl into a hole and stay there, due to the embarrassment you were feeling at the moment. You fiddled your thumbs together, trying to muster up an apology towards the woman, but nothing came out. You look at Sukuna, who was now walking back towards you, completely ignoring the shop keeper panicking on the ground. He brings a hand to your forehead, caressing it with his thumb. He sees your expression, disheartened by your distress. Moving his hand down, he uses his thumb and index finger to lift the sides of your mouth into a smile.

"Hmph, somebody is being dramatic, aren't we? The hag had what was coming for her." He says, making the butlers along with Uraume laugh. He moves away from the scene, as he places a hand on the small of your back, guiding you away as you obediently follow. As you walk into the depths of the market, and away from the shop, you look back, watching as the woman is left to pick up the mess Sukuna had made. Of course, she could have stood up for herself, but she didn't, nobody does when it comes to him. Sukuna looks down at you with his lower set of eyes, observing your guilt for not helping her.

"Why worry? She will be fine. I will get you real jewelry. You said you wanted a new scarf, yes? I know a great, authentic emporium that sells the ones I know you'd like." he says, patting your back slightly.

✦ . 　⁺ 　 . ✦ . 　⁺ 　 . ✦✦ . 　⁺ 　 . ✦ . 　⁺ 　 . ✦✦ . 　⁺ 　 . ✦ . 　⁺ 　 .

Sometimes, you wonder why having a husband was such a great thing, but yours became very useful in times like these.

He was currently sat in his office, doing ink paperwork that was delivered to him. But you had other plans. You had two of your handmaidens set up a changing station, unfolding a dressing screen for dramatic effect. On a hanging rack, were clothes laid out to match your new goodies. And your goal? To impress him of course, even though you didn't even need to try.

Your clothes went flying over your head behind the divider, as Sukuna had to move a pair of your underwear from his desk that flew onto his papers in the process. Flicking it out of the way, he found it increasingly harder to focus on his work, as he rubbed his forehead in annoyance. You put on your outfit, struggling quite a bit due to the many layers that the clothing was made equipped with. Your small grunts did not go unnoticed by Sukuna, who by now had taken off his reading glasses, placing them on the bridge of his nose.

Resting his hands on his navy blue robe, he stared at the divider, seeing your arms peek out from behind, as you lifted another layer over the top half of your body. Each layer felt like torture trying to get on, the clothing making you feel heavy. He closed his eyes for a bit, listening to the sounds of your grunts of struggle, humming to himself as he bounced his leg on the floor.

"You need help?" He asked, clearly amused at your evident struggle. Tapping his fingers on his thigh, he watched as you stopped your scuffling. Peeking over the divider, you placed your hands at the top, going on your tip toes to see him. You smile, anticipating his reaction. Will he like it? Hate it? No, he can't hate it, you look good in anything. You step off your tip toes, smiling behind the divider. "You're going to loooove this outfit I picked, 'Kuna." You say, teasing him bit by bit. He tilts his head, growing more impatient as time moves on. Tapping his foot against the hard wood, he speaks up. "Well then hurry up, I don't have all day brat."

You stepped in his field of vision, walking with slow strides to the front of his desk. You twirl in your dress, as you looked down at yourself. You were clearly struggling to move all too much, but you looked like a million bucks. Anybody would agree, especially your husband, who looked at you with a very slight astounded expression. It was very hard to tell what he was thinking to the naked eye, but you knew him all too well.

Your gown was a beautiful mixture of pink and yellow, really contrasting well together with your already loose hair. And you had paired it with new accessories you had gotten while on your trip to the market. Which was a new hairpiece, multiple rings, and one more thing you had struggled to put on, your new necklace.

You walk over to him, holding out the necklace in your palms. It was a pink diamond, hoisted in the middle of a set of pearls surrounding it. It felt heavy in your palms, wanting to pass it on to Sukuna, who was now facing you. "My, my. Well don't you look like something." He says with a chuckle, relishing in the way the gown perfectly fitted you.

Patting his lap with one hand, he beckoned you over, your cue to come sit on his lap. You scurried over, plopping yourself nicely on his large lap, making yourself a makeshift seat. He wrapped his lower set of arms around your waist, feeling the fabric that rested along your frame. He hummed in contentment, satisfied with how you look. As you held out the necklace in your hands, you fiddled with the hook to try and pry it open.

Sticking your tongue out, you were hyper focused on getting it unlocked, but to no avail. Sukuna notices this, not liking to see you struggle any further. "Christ, give it to me already." He says, snatching the necklace from you quickly with his upper set of hands. "Hey! Be careful, that was expensive-" "If it breaks I'll buy you a thousand more, simple." He said, getting back to work on your necklace. Turning the chair to face his work, he rested his hands on the desk, as you rest your head on his upper arm, watching him try to open the small clasp with his large thumbs.

You giggle, watching him finally get it open after many tries. "Tsk, that pesky thing, you're lucky it's going to look good on you." He says, placing the necklace down on his desk, getting back to focusing on his work. You pick up the necklace, as you attempt to lock it around your neck.

But your struggle continues on for a good ten minutes, as Sukuna gets frustrated with your constant shifting. "Hand it over." He says, once again taking it from you. He puts his work to a halt, as he moves either one of his hands to each side of your neck, locking the heavy necklace on your neck. He adjusts the necklace nicely, making sure it sits pretty on your collarbone. Rubbing your shoulders with his hands, you smile contently, happy with your decision to come to your husband for advice.

"Thanks for bringing me to the market, despite that scene you caused." You say, attitude crawling in your words, as you rest your head against his arm. "Whatever woman, you got what you wanted, and I got a happy bride, fair is fair." He says, lightly slapping your forearm affectionately. He stops talking for a bit, before commenting once more.

"Y'know, I should take you shopping more often, because I get to see rewards like these everyday."

✦ . 　⁺ 　 . ✦ . 　⁺ 　 . ✦✦ . 　⁺ 　 . ✦ . 　⁺ 　 . ✦✦ . 　⁺ 　 . ✦ . 　⁺ 　 .

[robertemma27-blog]

The Head-Up Display Market is Expected to Reach $3.3 Billion by 2028, Growing at a CAGR of 16.7%

Head-up displays (HUDs) are a rapidly growing technology that projects critical information directly onto a vehicle's windshield or a transparent display, allowing drivers and pilots to access key data without taking their eyes off the road or sky. According to a report by MarketsandMarkets, the global head-up display market is poised to reach $3.3 billion by 2028, growing at a CAGR of 16.7% from 2023 to 2028. 

The integration of satellite navigation technology with head-up displays is a major driver of this market. By projecting navigation instructions, speed, and other vehicle data directly into the driver's line of sight, HUDs enhance convenience and safety by minimizing distractions. Additionally, the incorporation of features like gesture control and voice recognition enables drivers to access functions like GPS, make calls, and adjust settings without looking away from the road. 

Download Ultimate PDF: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=684

However, the head-up display market faces challenges related to the demanding need for high luminance, power, and brightness. Advanced HUDs require significant brightness and resolution to ensure clear visibility, especially in bright outdoor conditions, which contributes to their high power consumption. Manufacturers must address these technical limitations while also navigating complex regulatory requirements across different regions. 

Looking ahead, a promising opportunity lies in the integration of head-up displays in sports applications. By providing athletes with real-time performance data, navigation, and video feedback, HUDs can enhance training and competition in a wide range of sports, from hiking and orienteering to golf and archery. 

The head-up display market is dominated by major players such as Continental AG, DENSO CORPORATION, Robert Bosch GmbH, Visteon Corporation, and BAE Systems, who are continuously innovating to meet the evolving needs of the automotive and aviation industries. As the demand for connected and autonomous vehicles grows, the adoption of advanced head-up display technologies is expected to accelerate, driving the market's expansion in the coming years.

[univdatosmarket]

The Asia Pacific Automotive Head-up Display Market can be customized to the country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.

[misctf]

Trouble at the Bachelor Party

“Dude! This is sick!”

“Bro, you’re telling me.” Liam replied, as him and his two friends explored the penthouse.

It was fully decked out. A massive flatscreen in the living room, a fully stocked bar, a beautiful view of the beach. It was everything Liam could’ve wanted. Initially, when his soon to be father-in-law offered his penthouse for the bachelor party, Liam was shocked. Mr. Reynolds often used phrases like “irresponsible”, “waste of time”, and “not good enough for my daughter” when talking about Liam. And he wasn’t afraid to let Liam know too.

“Dude! There’s a flatscreen in each bedroom too!” Chris shouted from down the hall, “Fuck, you were right. This guy’s loaded!”

It was true. Liam was marrying the heiress of a massive tech company. And Mr. Reynonds was certainly loaded. But despite his reassurances that he loved Susie, not their money, the older man viewed him suspiciously. Liam came from a pretty humble background and the world of upper class living wasn’t something he was used to. But perhaps letting them use his penthouse was Mr. Reynolds’s way of showing acceptance.

“Okay boys.” Liam said, “We have a few days here. Let’s make ‘em count.” He tossed Jeremy and Chris each a beer. After a quick toast to what was going to be the most incredible bachelor party on Earth, they downed their beers.

________________

“Lookin’ good.” Liam chuckled as he inspected himself in the mirror, “Can’t believe you’re actually getting hitched.” He flexed his bicep, “Sorry ladies, I’m off the market. Oof, I’ll have to practice that line a bit.” He grinned.

Leaving the bathroom, he found Jeremy sipping a beer on the couch. He was shirtless, wearing a pair of blue swim trunks. His dark brown hair was well styled, and his face clean shaven. He had that boy-next- door look that caused the ladies to swoon.

“Yo Jeremy, what’s up?”

“Not much, just texting Sarah.” He replied, “I forgot to let her know I got here safe and she’s pissed.”

“Oh shit dude.” Liam patted his friend on the back, “I feel for you.” Sarah could be scary when she was angry, but otherwise she was a solid 10. Liam looked forward to the day Jeremy proposed.

“All good.” Jeremy sighed, “Where the fuck is Chris?” Liam shrugged, “He kept me up all fucking night. Fucker must’ve been horny. I’ve never heard anyone moan so loud in my life.”

“Not even Sarah?” Jeremy didn’t seem amused.

“Seriously, we need to get him a girlfriend or something.”

Liam chuckled, “I guess I slept through it.”

“Lucky you.” The door to Chris's room suddenly opened and both men turned.

“Hey boys, sorry to keep you waiting!” The sing songy voice threw them both off, and Liam’s jaw dropped when he saw Chris. His muscles were proudly on display as always. But it was the tight speedo showing off his impressive bulge that shocked him, “Oh, is something wrong?” His voice carried a breathy sultriness, which was unusual for their bro.  

“Dude, I’m not one to judge, but don’t you think that’s a bit risqué?” Jeremy asked, raising an eyebrow, “What would Jesus say?” It was well known Chris was religious. In fact, Liam and Chris had met at their college’s church.

Chris shrugged and ran a hand through his curly light brown hair, “Oh this? You like?” He grinned and did a quick pose, “Come on boys, we’re burning daylight!” He said, sauntering towards the door.

________________

The walk to the beach was uncomfortable. Chris walked ahead of his two buddies at an unusually fast pace, his firm ass jiggling with each step. Liam didn’t even know where to begin. What the fuck had gotten into Chris? Usually they’d have to drag him to parties and give him pep talks to boost his confidence. But now? He was certainly turning heads.

“Wait, guys! Did you see that?” Chris asked, turning to his friends and waving excitedly, “That guy over there was totally checking me out!”

“Um, so what?” Jeremy asked, “Why do you care?”

“Do you think I should go after him? He was totally cute. And that ass- just wow.” Liam and Jeremy’s eyes widened, “What?”

“Are you gay?” Liam asked bluntly.

Chris placed a hand to his chin and shrugged, “Like totally! Since like forever probably.”

“Makes sense.” Jeremy said, “Repressed religious guys. It’s a thing.” But Liam was still having a somewhat hard time believing it. Was all their prior bro talk really a lie?

“Oh! He’s getting away!” Chris whined, “I’ll catch up with you later!” He blew them each a kiss and briskly walked over to the man from earlier, leaving Liam shook.

________________

Hours went by without hearing from Chris, and Liam’s mood tanked. Jeremy tried to cheer him up back at the penthouse. Beers and the big game on a flatscreen. Should’ve been perfect. But it wasn’t. Liam knew that Chris being gay shouldn’t matter. Good for him, right?

“Oh my god, that was incredible.” Chris said, gasping as he entered the penthouse, “How are my two besties doing?”

“Would’ve liked you around.” Liam replied, “It’s my bachelor party after all.”

Chris dramatically placed a hand to his sweaty chest, “Sue me for having fun!” His voice cracked and he headed towards his room, “If anyone needs me, I’ll be in my room.”

Liam didn’t reply. Sure, Chris is gay. Fine. But acting like a stereotypically fruity drama queen? That didn’t make sense to him. He turned to Jeremy.

“Look, its late and I’m tired. The game sucks anyway.” He said, “I’m off to bed.”

“Same bro. Gotta be up early for our tee time anyway.”

They went to their respective bedrooms. Once there, Jeremy sighed. He hated seeing his friend like this, but what could he do? Talk to Chris maybe? He'd try to salvage this party. But when he finally got comfortable in bed, the TV suddenly turned on. He was greeted by static.

“Weird.” He mumbled. He tried to turn it off with the remote, but failed. Sighing, he got out of bed to turn it off. But as he got closer, he could hear a voice. It was soft, but forceful.

“You are a gay slut. You like to fuck men.”

Jeremy raised an eyebrow, “What the fuck?” He whispered. But the voice only got louder.

“You are a gay slut. Your dick only gets hard for men.” Jeremy felt woozy as the voice reverberated in his head.

“No, I’m straight... I like...” He moaned loudly as the voice drowned out his thoughts. At this point, the screen was flashing various scenes of gay porn and Jeremy’s dick started to swell, “No... fuck...” He breathed out, “I-I... ughhh.” He tried to imagine tits and his nights with Sarah. But these thoughts were instead swapped out with images of juicy, jiggling bubble butts and twerking men.   

“You are a dominant top. You only fuck men.”

“I-I’m a gay slut?” Jeremy questioned, “I only like to fuck men?” That didn't sound right. Right? He never...

"You are a dominant top. Twinks are lucky to ride your dick."

His eyes became half lidded and vacant as the words carved his new reality.

“I’m a dominant top. Twinks are lucky to ride this cock." He said confidently, "I am a gay slut.”

Soon, the room filled with his pleasure-filled moans, his new reality taking hold over him.

________________

When Liam entered the living room the next morning, he couldn’t believe what he was seeing. Jeremy was aggressively caressing Chris’s face, as the two made out on the couch with their erect dicks on full display.

“What the fuck?” Liam gasped as the two men turned towards him.

“Oh Liam! Good morning!” Chris sang, ending his kiss with Jeremy.

“Fuck, just who we were waiting for.” Jeremy commented in a lower, more gravelly voice, “We have something for you.”

“No, this is fucked. What the fuck?” Liam fumed, “What about Sarah? What were you thinking?”

Jeremy shrugged, “I only like fucking men.”

Liam shook his head, “No way, fuck that.” He replied, taking a step back.

“Oh goodness, you’re upset!” Chris whined, “No Liam baby, its okay. Here, watch this.”

Before Liam could say anything, Chris turned on the TV. Static filled his field of vision. But then he heard it. Faint at first, but present nonetheless.

“You are a gay slut.” It said, and Liam grabbed his head.

“What the fuck?” He cursed, stumbling slightly.

The voice was echoing from within his head. Desperately, he moved towards the TV, wanting to shut it off. But Jeremy grabbed his arm firmly and forced him to sit between them. Liam tried to fight back, to get away from his two friends, but he felt so disoriented. The voice continued.

“You are a gay slut. You like taking cock.” It said.

Liam yelped as a needle entered his skin. He looked down to see Chris dump the contents of a syringe into his arm.

“Wh-what was that?” Liam slurred.

“Don’t worry, cutie. Just listen to the voice.” He giggled.

Liam groaned as the voice got louder and louder, “You are a gay slut. A slutty bottom. You love taking cock.”

Liam looked down and watched as his body hair started to disappear. Gone was his light dusting of chest and belly hairs, leaving him smooth. At the same time, the scruff framing his face vanished. He looked over to Jeremy, who smirked at this new development.

“Oh look at that! It’s totally working!” Chris giggled.

“No shit. Reynolds must’ve given us the good stuff.” Jeremy remarked, slowly massaging his cock.

“The good stuff?” Liam slurred, his voice cracking, “Like, what are you talking about?”

“Good because I was getting bored.” Chris sighed, “I mean, Jeremy baby, you’re an expert kisser, but like, I need a hole.” Jeremy nodded in agreement.

“A hole?” Liam whispered.

He let out a pained moan as his body temperature suddenly spiked. Sweat poured from him as his musculature dwindled away. His hard earned muscles atrophied before his terrified eyes. His bulging biceps and triceps became thin and lean, while his juicy pecs rapidly deflated. In a matter of minutes, years of workouts and optimal dieting were undone, leaving Liam slim and fragile.

“Wow, he’s so light now.” Jeremy chuckled as he man-handled his friend onto his lap. Liam yelped at the sensation of Jeremy’s erect cock grinding against his hole.

“Oh and he’s gotten shorter too! What a cutie.” Chris cooed.

“Ah, ass is still bony though.” Jeremy commented, giving it a firm squeeze.

But Liam barely registered any of this. Instead, his thoughts were filled with the words echoing from the TV. His eyes became half-lidded at this point and his resistance was fading.

“You’re just a bottom, a hole to be used by other men. You are a gay slut.” The words continued, “You like being used by other men. Your only pleasure is from getting fucked.”

“I-I’m straight... I like... I like tits.” He knew his voice sounds more feminine somehow and he cringed, “I’m a straight man.” Jeremy and Chris smirked, “I-I...” images of men getting fucked in all kinds of positions flashed on the TV, “Ohhhh I... I... I’m a...” Liam’s handsome face lost its masculine edge and his hair became lighter in color. At the same time, his cock started to shrink. Inch after inch lost as it retracted back, “Noooooo.... not my cock...” He moaned, tears now stinging at his eyes. His manhood, his masculinity. It was being stolen from him. And he was unable to stop it.

“Your only pleasure comes from your ass.”

Liam moaned again and this time his ass started to fill with jiggly fat. He could feel the extra padding build upon itself, his slim cheeks turning into mounds of soft flesh. And as Jeremy squeezed his ass again, pleasure filled his slim frame.

“Much better.” Jeremy remarked, his fingers massaging Liam’s hole, “Fuck, this is gonna feel so good.”

“Mhmm.” Chris replied, grabbing his own fistful of Liam’s juicy ass.

“Ohhhhhhhh yesssssss.” Liam slurred.

“So, what are you?” Jeremy asked.

“I-I’m...” Part of him didn’t want to say it. Didn’t want to acknowledge it. But as his lips plumped up into gorgeous cock suckers, and Jeremy’s teasing fingers penetrated him deeper, Liam was drowning in too much pleasure to care, “I...I...” The voice was so loud. It egged him on, beckoned him to admit his new truth. He wanted- no needed- to be like the men on the screen. To be fucked and used by other men. Who was he kidding? He knew what he was, “I’m like a total gay slut! I love cock.” He turned his head to look at Jeremy, then Chris, “Please daddies, use me! I need your cocks!” He begged.

And his new lovers were happy to oblige.

________________

In the afterglow of sex, the three men sat panting heavily on the couch. Liam was curled up between his two lovers, still rubbing their dicks. Despite draining them each multiple times over, he needed more. But his horny thoughts were interrupted by a video call. He grabbed his phone and smiled.

“Hey Mr. Reynolds!” Liam slurred, “Like, we love your penthouse.”

Mr. Reynolds grinned, “I can tell.” His eyes sparkled with satisfaction, “Look at you Liam. My god. You turned out better than expected. The boys at the lab earned their salaries with this one.” Liam nodded along, not really understanding the implication, “How do you feel?”

“Like a total gay slut.” He grinned, “And I love it, like so much, Mr. Reynolds.”

“Well I’m glad to hear.” he chuckled, “And are your friends treating you well?” Liam adjusted the phone so the older man could see his two lovers, who were both fast asleep, “Well looks like you have two very satisfied customers.”

Liam grinned, “Like totally.” A sense of satisfaction filling him, “Oh! Like, can you let Susie know the wedding is off? I’m like, so sorry.”

“Of course, it would be my pleasure. She’ll understand.” Mr. Reynolds replied- mission accomplished, “Now, get back to your party. Enjoy the penthouse for as long as you want.”

Liam’s eyes lit up, “OMG thank you!” The call ended, “Did you hear that?” Liam asked, his two lovers stirring awake.

And so their party continued- and it would for days. Their lives forever changed, and them none the wiser to it. But if their pleasure filled moans were anything to judge by, they certainly weren’t complaining.

[idkyetxoxo]

Aemond Targaryen - Shadow

Summary - In the bustling streets of King's Landing, a day of market escapades and a sweet surprise reveal the depth of Aemond's devotion to his wife. Their story defies the whispers and gossip of the realm, proving that true affection flourishes even in the heart of the coldest dragon.

Pairing - Aemond Targaryen x reader

Warnings - None

Word count - 2267

Masterlist for Aemond • House of the Dragon General Masterlist.

"Aemond, must you always look so miserable?" I teased as we strolled through the bustling markets and lively stalls of King's Landing, my arm looped through his.

He sighed, pulling me closer to his side. "I simply do not understand why we must do this ourselves. If you require anything, you know I can have it brought to you."

"But I enjoy going out myself," I insisted, stopping in front of an elderly woman's stall laden with vibrant dress fabrics and delicate laces.

Aemond frowned, his gaze dropping to my small, but growing bump. "I wish you wouldn't indulge in such whims, especially in your condition," he murmured, resting his hand protectively over our unborn child.

"If you do not start acting like you love me, I swear it, I will start weeping this instant," I threatened with a playful glint in my eye, as I sifted through a roll of golden fabric.

He arched an eyebrow, his tone softening. "I don't need to act like I love you if I already do," he countered, his voice gentle yet firm.

I handed the fabric to the vendor, her gnarled hands accepting it with a nod, and I couldn't help but smile at his words, a warmth spreading through me like the sun breaking through a cloudy sky.

"Well then," I replied, my tone brightening, "I suppose we're in perfect agreement."

"I suppose it's the chaos of the market that unsettles me," Aemond admitted, "I'd rather be certain of your safety." 

I pouted, feeling a pang of guilt at his concern. Leaning in, I pressed a quick, reassuring kiss to his cheek, hoping to lighten his worry.

The vendor soon returned, carefully folding the fabric and handing it back to me. "How much?" I asked, reaching into the small coin pouch at my side.

"For you, Princess, it is free," she said with a sweet, almost maternal smile, her eyes crinkling at the corners.

I shook my head, a soft laugh escaping my lips. "Nonsense," I replied, pulling out five golden coins and placing them in her hand.

The woman's eyes widened, her expression a mixture of shock and overwhelming gratitude."Oh, thank you, Princess," she said, her voice thick with emotions. "May the gods bless you and the babe."

Aemond and I began walking again, the vibrant energy of the market humming around us. He  took the fabric from my hands and passed it to Ser Arryk, who followed us with a vigilant but unobtrusive presence.

"Princess, you've paid far too much for this," Ser Arryk pointed out, his tone respectful but puzzled.

I shrugged lightly, glancing up at Aemond as he interlaced his fingers with mine. "If we can afford it, why not?" I replied, feeling a sense of contentment in the small act of kindness.

Aemond squeezed my hand gently, his gaze softening further as he looked down at me. "And now, where to?" he asked, his voice carrying a rare note of playfulness.

I paused for a moment, considering the options laid out before us in the lively market. "Perhaps the baker's," I suggested a playful glint in my eye.

Aemond chuckled, his grip on my hand tightening affectionately. "Lead the way, my love. Wherever you wish to go, I shall follow," he promised, his voice laced with warmth.

We made our way through the bustling streets to the baker's stall, the air heavy with the intoxicating aroma of freshly baked bread and sweet pastries. 

The display was a feast for the senses, with golden loaves, delicate pastries, and intricately decorated cakes all vying for attention. I couldn't resist the temptation and began picking out various treats, my eyes gleaming with delight as I selected a mix of sweet and savoury goods.

As the baker carefully wrapped my selections, I stepped to the side, my attention caught by a small cluster of cats lounging lazily in the warm sun by the side of the stall. 

Without a second thought, I dropped to the ground, the soft fabric of my dress pooling around me as I reached out to pet them. The cats responded instantly, purring contentedly as they nuzzled into my touch. 

I laughed softly, completely lost in the simple joy of the moment as I caressed their soft fur, marvelling at how they responded to my affection.

"Princess, your dress!" my handmaiden gasped, her voice filled with concern as she rushed to my side, her eyes wide with worry. "You'll ruin it!"

I looked up at her with a lighthearted smile, still stroking the contented cats. "It's alright," I reassured her gently, "I have others."

My handmaiden hesitated, clearly torn between her duty to maintain my dignity and her understanding of my spontaneous nature. Finally, she sighed, a small smile tugging at her lips as she watched me continue to pet the cats.

Aemond stood a few paces away, his tall figure casting a shadow over us, but his expression was anything but dark. He watched me with a gaze so full of love and adoration that it seemed to soften his sharp features, a rare vulnerability shining in his eye. 

His usual stern demeanour was nowhere to be seen, instead, he looked utterly captivated, as if seeing me in this unguarded moment deepened his affection for me even further.

Finally, I tore myself away from the cats, rising from the ground with Aemond's hand extended to help me up. I dusted off my dress, smiling up at him as I did so. 

"Do you like cats?" Aemond asked, his voice curious, yet tinged with a softness that was rarely heard.

I looked at him incredulously, surprised that he didn't already know. "I love them," I confessed, a wistful smile playing on my lips. 

"When I was younger, I begged my mother to let me keep one, but she never allowed it. She was afraid they would distract me from my duties, that I'd spend more time with them than attending to my responsibilities."

Aemond's expression softened further, a thoughtful look crossing his face as we began our walk back to the Red Keep. 

"Mhm, I see," he replied, his tone nonchalant, but I could sense the wheels turning in his mind as the familiar walls of the Keep came into view.

As we reached the entrance, I turned to him, smiling softly. "I'm going to change, my love. I'll see you later," I said, leaning up to place a gentle kiss on his lips before stepping away with a little wave.

He watched me go, his gaze lingering as my handmaiden and I started chatting animatedly about the gown that would be made from the gold fabric we had just purchased. 

We made our way through the corridors, our laughter echoing faintly as we envisioned the intricate designs and fine details that would soon bring the fabric to life.

─── ✦⋅♡⋅✦ ───

Later that evening, I sat in our chambers, the room dimly lit by the warm glow of candles. My handmaiden was gently braiding my hair, her fingers deftly working as we prepared for bed. The tranquillity of the moment was soothing, the quiet hum of the Keep's night settling around us.

The door to our chambers opened softly, and I heard it close just as quietly. "Aemond?" I called out, not needing to turn around to know it was him.

"Yes, darling," he replied, his voice filled with a tender affection that made my heart flutter. 

My handmaiden finished the braid, tying it off with a delicate ribbon before giving me a small nod and excusing herself for the night.

Aemond strolled up behind me, his presence warm and comforting. He leaned down to place a quick, affectionate kiss in my hair, the familiar scent of him enveloping me as I turned to meet his gaze. 

His eye was alight with amusement, a rare smile playing on his lips.

"I have something for you," he said, his hands hidden behind his back, the hint of a playful grin on his face.

My curiosity piqued, I raised an eyebrow. "What is it?" I asked, but before he could answer, I heard a faint, delicate whimper. My eyes widened in surprise as he slowly revealed what he had been hiding.

In his hands was a small, grey, fluffy kitten, its big eyes blinking up at me innocently. 

"She's yours to keep," Aemond said, his voice softening even more as he watched my reaction.

I gasped in delight, immediately reaching out to take the little bundle of fluff from him. The kitten was light as a feather in my hands, her soft fur brushing against my fingers as I brought her up to my face, inhaling the sweet, milky scent that only a kitten possesses.

"She's adorable," I murmured, my heart swelling with affection as I gently rested the tiny creature on my bump. The kitten settled in comfortably, her small, contented purrs vibrating against me as I stroked her with tender fingers.

Aemond watched me with an expression of pure love, his eye reflecting the warmth and joy of the moment. 

"I knew you would love her," he said quietly, his voice filled with satisfaction as he saw how happy the kitten made me.

I looked up at him, my eyes shining with gratitude and love. "Thank you, Aemond. She's perfect," I whispered, leaning in to kiss him softly.

The kitten's purring grew louder as she nestled against me, already content in her new home. 

Aemond sat beside me, his arm wrapping around my shoulders as we both watched the kitten explore her new surroundings, her tiny paws padding across the bed.

"What will you name her?" he asked, his voice gentle as he turned his gaze from the kitten to me. I paused, a faint smile playing on my lips as I considered his question.

After a moment of thought, I turned to him, the smile widening as I made my decision.

"Vhagar," I declared, watching as Aemond's face fell. He glanced from the kitten back to me, his expression caught between disbelief and amusement.

"What? Both our pets can share the same name," I teased, nudging him playfully with my elbow.

Aemond shook his head, his lips twitching as he struggled to maintain a serious expression. 

"Vhagar is not a pet, she is a dragon, a fearsome one at that," he countered, his tone laced with a mixture of pride and incredulity. "And that little creature right there is nowhere near as terrifying as her," he added, pointing at the kitten.

As if on cue, the kitten leapt up, her tiny claws latching onto his finger with surprising determination. Aemond blinked, momentarily taken aback, and I couldn't help but laugh at the sight.

"Hey, don't talk about her like that," I said, gently prying the kitten from his finger and placing her back on my bump, where she settled down with a contented meow. 

I stroked her soft fur, feeling her tiny heartbeat against me, a protective instinct rising within me.

Aemond raised an eyebrow, a smile finally breaking through his composed facade. 

"What about Shadow?" he suggested, his voice softening as he watched me cradle the kitten.

I considered the name for a moment, glancing down at the little ball of fluff that was now dozing peacefully on my lap. 

"Shadow," I repeated, testing the name on my tongue. It felt right, a fitting name for a creature who was small and quiet, yet already held a special place in my heart.

"I like it," I decided, looking back up at Aemond with a smile. "Shadow it is."

Aemond's eye softened, the corners of his mouth lifting in a tender smile as he leaned in to kiss my forehead. "Shadow it is," he echoed, his voice a low murmur, filled with affection.

Aemond's kisses trailed down my neck, each one sending a shiver of warmth through me as he gently pushed my body back onto the bed. His intentions were clear, the familiar hunger in his touch unmistakable. But just as his lips grazed my collarbone, I placed a hand on his chest, gently pushing him back.

"Not in front of Shadow," I whispered, nodding toward the tiny kitten, her soft purring barely audible.

Aemond paused, his lips hovering just inches from my skin, his expression shifting from passionate to utterly bewildered. He pulled back slightly, his eye widening in disbelief as he looked from me to the kitten and back again. 

The look on his face was a perfect mix of surprise and incredulity as if he couldn't quite believe what he was hearing.

I bit my lip, trying to suppress a giggle at his reaction. The absurdity of the situation was almost too much to bear, but I couldn't help but find it endearing. 

Aemond let out a dramatic huff, clearly resigned to the whims of our tiny observer. He gently lifted the kitten placing her carefully on the floor beside us.

He then turned his attention back to me, he reached out, his hands deftly guiding me as he manoeuvred our positions. With a swift, yet gentle motion, he pulled me on top of him, arranging us comfortably as he settled back onto the bed.

"There," he said with a note of triumph in his voice, his eye glinting with a mix of amusement and affection. "Now Shadow isn't watching."

After a thoughtful pause, I nodded in agreement, a smile spreading across my face. "You're right," I replied, my tone light and teasing.

With that, I leaned down and pressed a soft, lingering kiss to Aemond's lips. The kiss was tender and filled with affection, a sweet affirmation of our connection. 

As our lips met, I felt the warmth of his love enveloping me, his arms encircling me as if to hold me in that perfect moment forever.

A/n -Welcome back Margaery Tyrell x