#HOW ARE ADOBE PRODUCTS AN INDUSTRY STANDARD WHEN THEY DONT EVEN WORK.

[sunset-synthetica]

[dimonds456]

Hi!

Do you have any advice for someone looking to get into video editing or just try and figure it out? It’s always seemed kinda fun to me, and I want to know if there’s any beginners resources you have :3

Heya!

In terms of beginner's software, I'm not sure what's out there now. I got my start on Windows Movie Maker, which is now, unfortunately, discontinued, with a much shittier version available to Windows users.

I do know there are a lot of free apps on Mobile, and a quick YouTube or engine search (Google or Firefox) for free software should get you some options.

From there, clear editing advice is all gonna come down to which software you choose to go with, but I do have a few pointers that apply to most, if not all editing to get you started!

1) Audio levels, if you can view them, should stay in the green and yellow zones. Not all software has this option, but some will show you how loud a particular bit of audio is at any given time, represented with several green rectangles, one or two yellow, and a red. If the audio is in the red, that means it's "peaking" and will be too loud.

The reason you wanna look at the visual rather than listen by ear is so that it sounds the same on any device. If you set it depending on how loud you laptop/phone is, then it might be too loud or too soft when you export the final video.

2) If you can, use multiple tracks to edit! Tracks are the lines you drag and drop videos/pictures and audio in. Unless the software only supports one track for each (or even a combined track for both), you can stack clips on top of each other to make timing cuts easier, help with synchronizing with audio, and so much more.

3) If you have the audio and the visuals separated onto two tracks, see if you can't find some kind of tell to make sure they are synced. In films, this is what the clapper is for, the clapper being the board with the striped design on top that they let fall, which makes that loud SMACK! sound before the action starts. It's to help with editing! 🎬

You don't necessarily need a clapper, as something like a snap of the fingers, clap, hit, ect, ANYTHING that makes a loud, definitive noise will suit this purpose. As long as the noise lines up with the frame where contact is made, it'll be synced.

4) Have all your shots laid out in front of you. This is for films moreso than YouTube videos, but if you need to cut between multiple shots, knowing what each of them are beforehand (and which takes you're keeping) is essential to making editing go a lot smoother. I've seen editors who will print out each scene and each shot WITHIN that scene, paste that on their wall, and reference that while editing. That was back in the '70s though, so you may not need to go THAT far, but it never hurts either.

5) If you can, have someone taking notes as you film. This is especially useful for filmmaking. For each shot, have someone sit with the director and write down how each take went-what lines got fumbled, when cut was called early, when takes are good, ECT. This helps GREATLY in editing and will make life SO much easier.

6) Just edit, edit, edit. Doing lots of projects is the one sure-fire way to get good at it. Any software will work to start, but once you know you wanna take it up a notch, already having prior experience will help you get settled in with all the new, flashy features a lot easier.

7) DONT USE ADOBE PRODUCTS. I DONT CARE IF THEYRE "INDUSTRY STANDARD," THEYRE EXPENSIVE AND BAD AND NOT WORTH IT. I personally use Filmora 9, but I've also used Sony Vegas, which is also good. There are other options, don't be fooled.

It's 3:30 AM so I'm sure there's more I could say but my brain is an egg at the moment, lol. But if you have any specific questions, feel free to DM me or comment or something. I love talking about this stuff, as filmmaking is one of my passions.

Good luck to you, and happy editing!

[cheswirls]

im watching these videos outta the adobe max conference for school and tbh its RLY making me realize how much adobe being an industry standard isnt all that great..

like i watched this one where this woman takes her sketches into illustrator to establish color then starts drawing in photoshop n im like arent there? better drawing tools even with adobe programs than ps?? and its making me reflect like. earlier in the semester one of my profs wanted two versions of a product done in two diff adobe programs and most of the class used their own personal drawing programs instead of ps and then imported it in and saved it to make it “ps” version. and one of us confessed this during critique and then several others followed and the prof jus came back like, asking the names of these non-adobe apps to remind himself and jus talked over it in a way that was v denouncing of it all? like nothing could beat ps for him. and i mean we all have preferences but i dont think teaching future designers that adobe is the only way is rly.. good.

esp w the new user agreements that are saying you arent even owning the product when you pay for cc every year. like at this point youre lowkey renting adobe apps and for a loooooot of money. like i get theyre advanced programs but theyre also super overpriced. its kinda been disappointing to see all these ppl fall back only on adobe apps when there are different, easier solutions bc thats all they know and/or thats the way theyve sold their soul to. 

its rly disappointing esp in my digital art class this year that i was super excited for in the beginning but now cannot stand. what i thought was going to be like tips for drawing digitally etc etc has been how to use adobe illustrator 101. thats it. which like. if you wanna run your class that way thats fine but its not very practical?? ig before this conference i jus didnt know adobe was so global, so worldwide, which like.. if its an industry standard globally thats rly a shame actually. but i remember near the start of the semester thinking this class is so one-dimensional what if some of us go work overseas and dont have access to illustrator? how will any of what weve learned in this class be applied outside of it then? and now im realizing that these ppl expect us all to take our tricks weve learned w operating “adobe only” programs and go out and excel. 

but if you strip away the need for adobe, what is left in the end?? are we actually learning how to be designers if we cant operate w/o specific software? shouldnt time in class be better spent learning more generic stuff that can be applied to anything? 

idk im jus ranting at this point. jus things ive observed this semester. its rly opened my eyes to the level my schools gd program is at. but like. also made me realize it it could be a bigger issue? like maybe thats how classrooms across the country are being operated -by teaching adobe. 

[the-fitsquad]

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[viralhottopics]

How to fight back against the excessive Photoshop that’s bad for body image

Fake photos are everywhere.

Image: Christopher Mineses/Mashable

When Sarah Krasley Kickstarted her customizable bathing suit line, she faced an ethical dilemma: should she Photoshop her models if her company mission was to make women feel more comfortable in swimwear? She went searching for some guidance online, but came up short.

That’s when the idea for the Retouchers Accord was born. What if she could get retouchers, photographers, designers, brands, celebrities and media companies to follow a code of ethics for altering images? She put together a board, a website, social media accounts and strategy sessions to suss out a pledge and all the while, in the background, new complaints about excessive photoshopping kept exploding on social media.

SEE ALSO: Hey, trolls: Woman will wear a bikini if she wants, thank you

It seemed as if the time was ripe for change. But a big hurdle remained.

“We heard a lot of folks in retouching and styling saying this is never gonna work. You cant tell a client not to retouch the work,” she said.

Thanks to an amazing group of collaborators, we launched the first Hippocratic oath for image-makers! Join us: https://t.co/wzT5N4C5Kw http://pic.twitter.com/451ClLxjmR

retouchersaccord (@retoucheraccord) March 21, 2017

So how do we get to a point where retouchers can “practice authenticity” and “advance the understanding of healthy body image,” per the oath? It will be up to armies of social media users to keep praising body positive campaigns, consumers buying products from brands that don’t “body sculpt” models in photos, and industry folks raving about how it’s good for business, activists and Retouchers Accord supporters said.

And the stakes are high. Advocacy groups warn of the psychological dangers of seeing a constant stream of perfect bodies that don’t exist. The barrage can contribute to eating disorders and a lack of self worth. Altered images have become so ubiquitous it’s a given that celebrities don’t look anything like what you see in magazines and on film, but even when we know the images aren’t real, a damaging expectation is set.

SEE ALSO: The secret Hollywood procedure that has fooled us for years

Krasley’s pledge can’t fix the problem on its own, and it won’t please the most ardent body positive activists, but it can get the ball rolling from the industry’s inside. It’s open to interpretation and focuses on using retouching in an ethical way, not doing away with it completely.

“There arent any guidelines, theres a lot of outcry, we need some organizing principles.”

“We’re looking to help in this moment were in right now. There arent any guidelines, theres a lot of outcry, we need some organizing principles and guidelines to get the industry out of this paralysis of, ‘Oh this problem is too big we dont know what to do,'” she said.

That’s something Dana Suchow can relate to. The body positive activist and founder of dothehotpants.com went viral in 2014 when she posted an article to her fashion blog spotlighting photos she wishes she hadn’t altered. Back then, she couldn’t see a place for fashion and body positivity to coexist. Today, the glimpses are there, but it’s still not mainstream, she said. Everyone’s still feeling around in the dark for a way to make it so.

“Brands are starting to learn they can make money off body positivity, as well, but is Chanel going to be showing cellulite and body hair? Absolutely not. Theyre going to keep requesting [heavy Photoshop] because thats what society wants,” Suchow said.

The cover of March 2017 @voguemagazine. Can we please stop with the aggressive photoshop? Look at Gigi’s hand/arm… http://pic.twitter.com/3tqppySyaz

Kim Pincombe~Cole (@kimpcole) February 8, 2017

Women are gonna be insecure about their knee caps now that Kendall and Gigi set the standard of not having any https://t.co/jlrYw9w414

anna (@hesthirIs) October 20, 2016

Photoshop fails have been publicized far and wide like when Gigi Hadid’s arm looked like Inspector Gadget’son the cover of Vogue or when she went knee-less for W. There are far more fails than success stories these days, Krasley said.

“Women are under daily attack, whether you walk by a billboard, you see a magazine, you get something in the mail, you see a popup, you see something on TV, … How do we fight this battle? Its daunting when you try to look at it. I commend Retouchers Accord for beginning to try,” Suchow said.

Even more daunting is that for every retoucher who signs the pledge, there are plenty of others who won’t, said Substantia Jones, a photo activist and founder of the Adipositivity Project, a photo series that proudly puts fat on display.

What’s to stop clients from going elsewhere? You.

“Theyre going to need it to be backed up with dollars, the consumers are gonna rule on this one,” Jones said. That means, if you want the standards to change, you have to buy from brands that strive for realness in their ads and call out ones that don’t.

The final draft of the pledge was finished earlier this month, and it’s clear that early adopters were already on board with body positivity. But the hope is that eventually it won’t be all about preaching to the choir.

“Nobody wants to get left behind, nobody wants to be the one person going too far.”

One retouching agency that’s taken the oath and is a member of the accord’s advisory board, Feather Creative, has had a more natural approach since its founding. They’ll fix lighting and smudged makeup, but extreme retouching isn’t their game.

“Its been pushed to the extremes and now were seeing the industry pull back from that,” Cofounder Linn Edwards said. “When digital photography came on the scene, suddenly anything is possible, the style of retouching went too far, people were too airbrushed, the ability was suddenly there to easily shape somebody … Nobody wants to get left behind, nobody wants to be the one person going too far.”

Mix, match & share! For every unretouched swim photo you post with #AerieREAL, well donate $1 (up to $10K) to @NEDA.

A post shared by aerie (@aerie) on Mar 21, 2017 at 6:02pm PDT

Some brands are using their stance against Photoshop as a marketing tool. Aerie stopped Photoshopping models the company says the models are completely unretouched in 2014 and by 2016, sales spiked 20%. And Target just came out with a Photoshop-free swimwear campaign, too. In 2014, ModCloth became the first retailer to sign an anti-Photoshop pledge created by girl empowerment advocates Brave Girls Alliance. It goes further than the Retouchers Accord no material alterations unless marked with a “Truth in Advertising” label but only about 40 small retailers have signed it since ModCloth, Nancy Gruver, a Brave Girls Alliance leader said. She’s hopeful that retouchers on the inside can move the needle more.

Krasley is, too. Can retouchers help each other write contracts with policies that avoid awkward conversations about excessive alterations with clients? Can they convince celebrities to only work with retouchers that take the pledge? Can they teach each other authentic retouching techniques? Can they get Adobe involved? Can they get fashion magazines in on this, too?

shoutout to target for not using photoshop in their latest swimwear campaign!!! http://pic.twitter.com/2wkxVPebia

gab (@gabby_frost) March 20, 2017

They’re lofty goals, but Krasley sees potential because a similar, and very successful, pledge already exists in the product design industry.

The Designers Accord, which aims to mainstream sustainability in design practice, launched 10 years ago and now has thousands of members and is taught in design programs.

Valerie Casey, who originally wrote the online manifesto which would become the Designers Accord, is now on Krasley’s board. To thrive, Retouchers Accord members will need to articulate how they can make their clients more successful, Casey said.

“That was the key to the success of the Designers Accord we werent the conscience for our clients, we were their competitive advantage,” Casey said.

But Krasley thinks it can go one step further.

“I hope the public outcry makes it so this isnt a competitive advantage any more, this is just something you need to do, like youre a weird outlier if you don’t.”

WATCH: Robotic glove lets people with limited hand mobility perform daily tasks

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