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toomanysinks · 6 years ago

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Transportation Weekly: Polestar CEO speaks, Tesla terminology, and a tribute

Welcome back to Transportation Weekly; I’m your host Kirsten Korosec, senior transportation reporter at TechCrunch . This is the fourth edition of our newsletter, a weekly jaunt into the wonderful world of transportation and how we (and our packages) move.

This week we chat with Polestar CEO Thomas Ingenlath, dig into Lyft’s S-1, take note of an emerging trend in AV development, and check out an experiment with paving. Oh, and how could we forget Tesla.

Never heard of TechCrunch’s Transportation Weekly? Catch up here, here and here. As I’ve written before, consider this a soft launch. Follow me on Twitter @kirstenkorosec to ensure you see it each week. (An email subscription is coming).

ONM …

There are OEMs in the automotive world. And here, (wait for it) there are ONMs — original news manufacturers. (Cymbal clash!) This is where investigative reporting, enterprise pieces and analysis on transportation lives.

This week, we’re featuring excerpts taken from a one-on-one interview with Polestar CEO Thomas Ingenlath.

On February 27, Volvo’s standalone electric performance brand Polestar introduced its first all-electric vehicle, a five-door fastback called the Polestar 2. The EV, which has a 78 kWh battery pack and can travel 275 miles (estimated EPA guidance) on a single charge, will be manufactured at a new factory in Chengdu, China. Other notable specs: The infotainment system will be powered by Android OS, Polestar is offering subscriptions to the vehicle, and production starts in 2020.

Here is what Ingenlath had to say to me about …

EV charging infrastructure

To be very unpolitical, I think it would be totally stupid if we were to aim to develop electric charging infrastructure on our own or for our brand specifically. If you join the electric market today, of course, you would see partnerships; that’s sensible thing to do. Car companies together are making a big effort in getting out a network of necessary charging stations along the highway.

That’s what we’re doing; we’re teaming up and have the contracts being designed and soon signed.

On the company’s approach to automation

The terminology is important for us. We very clearly put that into a different picture, we’re not talking about, and we clearly do not ever want to label it, an “autopilot.” The focus of this system is a very safe distance control, which brakes for you and accelerates for you, and of course, the lane keeping. This is not about developing an autopilot system, it is about giving your safety. And that’s where we don’t want to provoke people thinking that they have full rollout autopilot system there. But it is a system that helps you being safe and protected on the road.

I also reached out to Transportation Weekly readers and asked what they wanted to know and then sent some of those questions to Ingenlath.

TW Reader: How did it feel taking one of your personal styling elements – the C shaped rear lamps – from your previous brand over to Polestar?

Ingenlath: It’s an evolutionary process. Polestar naturally builds on its “mothers” DNA and as a new branch develops its own personality. Thor’s hammer, the rear light signature -—with each new model launch (Volvo and Polestar) those elements diverge into a brand specific species.

TW Reader: How much do you still get to do what you love, which is design?

Ingenlath: Being creative is still my main job, now applied on a broader scope — trying to lead a company with a creative and brand building mindset. Still, I love the Fridays when I meet up with Robin and Max to review the models, sketches and new data. We really enjoy driving the design of both brands to new adventures.

Dig In

Tesla is finally going to offer customers a $35,000 Model 3. How the automaker is able to sell this electric vehicle at the long-awaited $35,000 price point is a big piece of that story — and one that some overlooked. In short, the company is blowing up its sales model and moving to an online only strategy. Tesla stores will close or be converted to “information centers” and retail employees will be laid off.

But this is not what we’re going to talk about today. Tesla has also brought back its so-called “full self-driving” feature, which was removed as an option on its website last year. Now it’s back. Owners can opt for Autopilot, which has automatic steering on highways and traffic-aware cruise control, or FSD.

FSD capability includes several features such as Navigate on Autopilot that is supposed to guide a car from a highway on-ramp to off-ramp, including navigating interchanges and making lane changes. FSD also includes Advanced Summon, Auto Lane Change, and Autopark. Later this year, the system will recognize and respond to traffic lights in more complex urban environments, Tesla says.

All of these features require the driver to be engaged (or ready to take over), yet it’s called “full self-driving.” Now Tesla has two controversially named automation features. (The other is Autopilot). As Andrew Hawkins at The Verge noted in his coverage, “experts are beginning to realize that the way we discuss, and how companies market, autonomy is significant.”

Which begs the obvious question, and one that I asked Musk during a conference call on Thursday. “Isn’t it a problem that you’re calling this full self-driving capability when you’re still going to require the driver to take control or be paying attention?” (I also wanted to ask a followup on his response, but the moderator moved onto the next reporter).

His response:

“We are very clear when you buy the car what is meant by full self driving. It means it’s feature complete, but feature complete requiring supervision.

As we get more — we really need billions of miles, if not maybe 10 billion sort of miles or kilometers on that order collectively from the fleet — then in our opinion probably at that point supervision is not required, but that will still be up to regulators to agree.

So we’re just very clear. There’s really three steps: there’s being feature complete of full self driving that requires supervision, feature complete but not requiring supervision, and feature complete not requiring supervision and regulators agree.

In other Tesla news, the National Transportation Safety Board is investigating a crash, that at first glance seems to be similar to the fatal crash that killed Tesla owner Joshua Brown.

In cooperation with the Palm Beach sheriff’s office, the NTSB is sending a team of three to conduct a safety investigation of the commercial motor vehicle and Tesla crash in Delray Beach, FL.

— NTSB_Newsroom (@NTSB_Newsroom) March 2, 2019

A little bird …

We hear a lot. But we’re not selfish. Let’s share.

It’s no secret that Pittsburgh is one of the hubs of autonomous vehicle development in the world. But what’s not so widely known — except for a group of government and company insiders — is that Mayor William Peduto is on the verge of issuing an executive order that will give more visibility into testing there.

The city’s department of mobility and infrastructure is the central coordinator of this new executive order that aims to help guide testing and policy development there. The department is going to develop guidelines for AV testing, we’re told. And it appears that information on testing will be released to the public at least once a year.

Got a tip or overheard something in the world of transportation? Email me or send a direct message to @kirstenkorosec.

Deal of the week

Daimler and BMW are supposed to be competitors. And they are, except with mapping (both part of the HERE consortium), mobility services (car sharing, ride-sharing), and now the development of highly automated driving systems. The deal is notable because it illustrates a larger trend that has emerged as the AV industry hunkers down into the “trough of disillusionment.” And that’s consolidation. If 2016, was the year of splashy acquisitions, then 2019 is shaping up to be chockfull of alliances and failures (of some startups).

Also interesting to note, and one that will make some AV safety experts cringe, both companies are working on Level 3 driving automation, a designation by the SAE that means conditional driving automation in which multiple high levels of automation are available in certain conditions, but a human driver must be ready to take over. This level of automation is the most controversial because of the so-called “hand off” problem in which a human driver is expected to take control of the wheel in time.

Speaking of partnerships, another deal that got our attention this week involved New York-based mapping and data analytics startup Carmera and Toyota Research Institute-Advanced Development. TRI-AD is an autonomous drive unit started by Toyota with Denso and Aisin. TRI-AD’s mission is to take the research being done over at the Toyota Research Institute and turn its into a product.

The two companies are going to test a concept that will use cameras in Toyota test vehicles to collect data from downtown Tokyo and use it to create high definition maps for urban and surface roads.

TRI-AD considers this the first step towards its open software platform concept known as Automated Mapping Platform that will be used to support the scalability of highly automated driving, by combining data gathered from vehicles of participating companies to generate HD maps. AMP is new and has possible widespread implications at Toyota. And TRI-AD is full of A-listers, including CEO James Kuffner, who came from the Google self-driving project and Nikos Michalakis, who built Netflix’s cloud platform, and Mandali Khalesi, who was at HERE.

Read more on Khalesi and the Toyota’s open source ambitions here.

Other deals:

India’s Ola spins out a dedicated EV business — and raised $56M

Volvo Cars has acquired a stake in Zūm, an on-demand ride sharing service for children

Snapshot

Snapshot this week is a bit untraditional. It’s literally a snapshot of myself and my grandmother, months before her 100th birthday. Her memorial service was held Saturday. She died at 101. She loved cars and fast ones, but not so much driving them. And every time I got a new press car, we’d hit the road and she’d encourage me to take the turns a bit faster.

She also loved road trips and in the 1920s, her father would drive the family on the mostly dirt roads from New Jersey to Vermont and even Canada. In her teens, she loved riding in the rumble seat, a feature found in a few vehicles at the time including the Ford Model A.

She was young at heart, until the very end. Next week, we’ll focus on the youngest drivers and one automotive startup that is targeting that demographic.

Tiny but mighty micromobility

Lyft’s S-1 lays out the risks associated with its micromobility business and its intent to continue relying on third parties to manufacture its bikes and scooters. Here’s a key nugget about adoption:

“While some major cities have widely adopted bike and scooter sharing, there can be no assurance that new markets we enter will accept, or existing markets will continue to accept, bike and scooter sharing, and even if they do, that we will be able to execute on our business strategy or that our related offerings will be successful in such markets. Even if we are able to successfully develop and implement our network of shared bikes and scooters, there may be heightened public skepticism of this nascent service offering.”

And another about seasonality:

“Our limited operating history makes it difficult for us to assess the exact nature or extent of the effects of seasonality on our network of shared bikes and scooters, however, we expect the demand for our bike and scooter rentals to decline over the winter season and increase during more temperate and dry seasons.”

Lyft, which bought bike-share company Motivate back in July, also released some data about its electric pedal-assist bikes this week, showing that the pedal assist bikes are, unsurprisingly, more popular than the traditional bikes. They also traveled longer distances and improved winter ridership numbers. Now, Lyft is gearing up to deploy 4,000 additional electric bikes to the Citi Bike system in New York City.

One more thing …

Google Maps has added a feature that lets users see Lime scooters, pedal bikes and e-bikes right from the transit tab in over 80 new cities around the world. Users can click the tab to find out if Lime vehicle is available, how long it’ll take to walk to the vehicle, an estimate of how much their ride could cost, along with total journey time and ETA.

Notable reads

If take the time to read anything this week (besides this newsletter), spend some time with Lyft’s S-1. The ride-hailing company’s prospectus mentions autonomous 109 times. In short, yeah, it’s something the company’s executives are thinking about and investing in.

Lyft says it has a two-pronged strategy to bring autonomous vehicles to market. The company encouraging developers of autonomous vehicle technology to use its open platform to get access to its network and enable their vehicles to fulfill rides on the Lyft platform. And Lyft is trying to build its own autonomous vehicle system at its confusingly named “Level 5 Engineering Center.”

The company’s primary investors are Rakuten with a 13 percent stake, GM with 7.8 percent, Fidelity with 7.7 percent, Andreessen Horowitz with 6.3 percent and Alphabet with 5.3 percent. GM and Alphabet have business units, GM Cruise and Waymo respectively, that are also developing AV technology.

Through Lyft’s partnership with AV systems developer and supplier Aptiv, people in Las Vegas have taken more than 35,000 rides in Aptiv autonomous vehicles with a safety driver since January 2018.

One of the “risks” the company lists is “a failure to detect a defect in our autonomous vehicles or our bikes or scooters”

Other quotable notables:

Check out the Pedestrian Traffic Fatalities by State report, a newly released report from Volvo Car USA and The Harris Poll called The State of Electric Vehicles in America.

Testing and deployments

Again, deployments doesn’t always mean the latest autonomous vehicle pilot.

On Saturday, Sidewalk Labs hosted its Open Sidewalk event in Toronto. This is part of Sidewalk Toronto, a joint effort by Waterfront Toronto and Alphabet’s Sidewalk Labs to create a “mixed-use, complete community” on Toronto’s Eastern Waterfront

The idea of this event was to share ideas and prototypes for making outdoor public space the “social default year-round.” One such prototype “hexagonal paving” got our attention because of its use case for traffic control and pedestrian and bicyclist safety. (Pictured below)

These individual precast concrete slabs are movable and permeable, can light up and give off heat. The idea is that these hexagonal-shaped slabs and be used to clear snow and ice in trouble spots and light up to warn drivers and pedestrians of changes to the street use or to illuminate an area for public uses or even designate bike lanes and hazard zones. And because they’re permeable they can be used to absorb stormwater or melted snow and guide it to underground stormwater management systems.

Sidewalk Labs tell me that the pavers have “plug and play” holes, which allow things like bike racks, bollards, and sign posts to be inserted. Sidewalk Labs initially built these with wood, and the new prototype is the next iteration, featuring modules built from concrete.

On our radar

There is a lot of transportation-related activity this month.

The Geneva Motor Show: Press days are March 5 and March 6. Expect concept, prototype and production electric vehicles from Audi, Honda, Kia, Peugeot, Pininfarina, Polestar, Spanish car company Hispano Suiza, and Volkswagen.

SXSW in Austin: TechCrunch will be at SXSW this coming week. Here’s where I’ll be.

2 p.m. to 6:30 p.m. March 9 at the Empire Garage for the Smart Mobility Summit, an annual event put on by Wards Intelligence and C3 Group. The Autonocast, the podcast I co-host with Alex Roy and Ed Niedermeyer, will also be on hand.

9:30 a.m. to 10:30 a.m. March 12 at the JW Marriott. The Autonocast and founding general partner of Trucks VC, Reilly Brennan will hold a SXSW podcast panel on automated vehicle terminology and other stuff.

3:30 p.m over at the Hilton Austin Downtown, I’ll be moderating a panel Re-inventing the Wheel: Own, Rent, Share, Subscribe. Sherrill Kaplan with Zipcar, Amber Quist, with Silvercar and Russell Lemmer with Dealerware will join me.

TechCrunch is also hosting a SXSW party from 1 pm to 4 pm Sunday, March 10, 615 Red River St., that will feature musical guest Elderbrook. RSVP here.

Self Racing Cars

Finally, I’ve been in contact with Joshua Schachter who puts on the annual Self Racing Car event, which will be held March 23 and March 24 at Thunderhill Raceway near Willows, California.

There is still room for participants to test or demo their autonomous vehicles, drive train innovation, simulation, software, teleoperation, and sensors. Hobbyists are welcome. Sign up to participate or drop them a line at [email protected].

Thanks for reading. There might be content you like or something you hate. Feel free to reach out to me at [email protected] to share those thoughts, opinions or tips.

Nos vemos la próxima vez.

source https://techcrunch.com/2019/03/03/transportation-weekly-polestar-ceo-speaks-tesla-terminology-and-a-tribute/

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jackssresearch · 2 years ago

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Resistive Load Bank Market Growth, Key Players, Opportunities, Forecast till 2029

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rdagade · 4 years ago

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Global HD Maps Market

Global HD Maps market

HD or High Definition Maps are maps, which are specifically designed for self – driving purposes. These maps are specifically designed with high precision, at centimeter-level; due to the basic reason that the robots or the automation cars require precise instructions on how to drive around the 3D spaces. The information on the HD maps are presented in layers, which works perfectly due to the amount of data that it contains. A typical HD map consists of 3 layers, namely the base layer – mapping layer, which holds an HD map for showing the information with centimeter accuracy; the dynamic layer – HD map, which can give the life information, this data is captured through sensors on the roads or the surrounding cars; the analytics layer – information about how the humans tackle particular stretches of a road. To know about the Research Methodology :- Request Free Sample Report

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The Global HD Maps market was valued around at $1.5 Bn in the year 2018 and is projected to reach $XX Bn by the year 2027, growing at a CAGR of almost 35% during the forecasted period.

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Drivers:

• Increased Developments in Autonomous Vehicles In the past 20 years, the fiction story of self–driving cars has become a real possibility, thanks to the advanced technological developments in radar and microprocessor capacities. As of now, many private corporations have developed autonomous vehicles, with Tesla launching its Autopilot Sedan model in the year 2015. This launch, for the first time, reached the mass – market of consumers, which made this trend a more serious one.

Therefore, there is a huge number of companies working over the development of autonomous vehicles, along with the support from the legal authorities, which have a resolution to legalize AV testing on public roads in the future years. This huge developments in autonomous sector for vehicles is one of the major factors that could help in driving the market for HD Maps during the forecast period. • Rise in the number of start-ups for the development of HD Maps With a huge rise in the development of the autonomous sector of vehicles, there are many startups supporting the same and hence, coming up with many innovations and new creative ideas; therefore, making the autonomous sector of vehicles, a hub of startups. This high interest of many players in autonomous vehicles is one of the factors that could be responsible for driving the market growth for the HD maps over the forecast period.

Restraint:

• High Costs The HD Maps are specifically designed for the automated vehicles, and are very much complex as per the design is concerned. This design involves huge costing, which could act as one of the restraints for hampering the market growth for the HD maps, over the forecast period.

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Global HD Maps Market, By Level of Automation

o Semi – Autonomous Level 2 & 3 o Autonomous – Level 4 & 5 The Semi-Autonomous segment is expected to witness the highest growth in the market for the HD maps, during the forecast period. This substantial growth of the segment is attributed to the safety concerns of people, over autonomous driving vehicles. Moreover, the rules and policies for fully automated vehicles are quite stringent for them to be applied.

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shivani111blog · 4 years ago

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HD Maps Market Research Report - Global Forecast till 2025

Market Synopsis

High definition maps market or HD maps have extremely high precision at centimeter-level and are built specifically for self-driving purposes. HD maps are used in navigation devices, smartphones, and autonomous cars among others to obtain precise information and instructions regarding how to move around in the 3D space. An HD map consists of five layers which include a real-time layer, map prior layer, semantic map layer, geometric map layer, and base map layer.

Increasing investments by start-ups in the development of HD maps in response to the growing trend of autonomous cars are the major factors driving the growth of the HD maps market. The HD maps help drivers and autonomous vehicles to visualize routes and help in critical decision-making offering increased road safety which has fueled the adoption of HD maps for autonomous cars. However, legal and privacy issues related to HD maps and high cost of technology are the major challenges faced by the market vendors and lack of standardization in HD maps is hampering the market growth. The market seeks opportunities from advancements in 5G technology.

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Key Players

The Prominent Players active in the Global Market of HD Maps are Here Technologies Inc. (The Netherlands), TomTom NV (The Netherlands), Google (US), Alibaba (China), NavInfo (China), The Sanborn Map Company (US), Mapmyindia (India), Deepmap, Inc. (US), Momenta (US), Navmii (UK), Mapbox (US), Civil Maps (US), RMSI (India), Genesys International Corporation Ltd (India) and Cyient Inc. (India).

Segmentation

The Global HD Maps Market has been segmented on the basis of Component, Vertical, and Region.

By Component, the market has been segmented into hardware, software, and service. The hardware segment has been further categorized as a camera, global positioning system, LIDAR and inertial measurement unit, and others. The service segment has been further classified into mapping and localization, updates and maintenance, and advertisement.

By Deployment, the market has been categorized into on-cloud and on-premise.

By End-User, the market has been categorized into automotive, defense & aerospace, internet service providers, and others.

By Region, the market has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. The market in the rest of the world has been further classified into the Middle East and Africa, and South America.

Regional Analysis

Market Research Future (MRFR) study has covered the following countries in the regional analysis of the HD maps market: the US, Canada, and Mexico in North America. Germany, the UK, France, Spain, and Italy in Europe. China, Japan, India, South Korea, and Australia in Asia-Pacific. In the rest of the world, we have considered the Middle East and Africa and South America region.

North America currently dominates the global HD maps market and has a significant market share. This is due to the presence of major key players in the market investing heavily in the research and development activities to develop HD maps which are capable of offering centimeter-level precision. The region is also an early adopter of technology, has highly skilled expertise, and witnessed an increasing adoption of advanced technologies such as AI and 5G. Europe is also expected to have a considerable share in the market. Advancements in 5G technology and increasing focus on partnerships and collaborations of the automotive manufacturers and HD map developers are the factors driving the market growth in the region

Asia-Pacific is projected to be the fastest-growing regional market during the forecast period. Increasing investments by startups to develop HD maps and increasing demand for autonomous cars is driving the market growth in the region. Rising smartphone penetration and increasing adoption of HD maps for mapping and localization purposes is further driving the market growth. The global HD maps market in the rest of the world is also expected to grow at a considerable rate during the forecast period due to the rising demand for HD maps in autonomous cars and the increasing adoption of cloud-based services.

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aartimuleict · 4 years ago

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3D Map System Market For Automotive to pass 4 Bn US$ mark by 2025

The global 3D map system market for automotive is highly fragmented due to the presence of large number of players, according to Transparency Market Research (TMR). The players in the market are getting into strategic alliance and collaborations with other players in the market that will help them to gain stronger hold in the market. HERE is known as the global leader, which excels in generating 3D and HD maps. The company has also launched a cloud platform as a service (PaaS) that will help in increasing the logistic capabilities for shipping companies. Some of the other key players in the global 3D map system market for automotive are TomTom International BV, Robert Bosch GmbH, Aptiv, NVIDIA Corporation, DENSO CORPORATION, Elktrobit, Dynamic Map Platform Co., Ltd., Civil Maps, Axestrack, Nippon Seiki Co., Ltd, BAE Systems Plc., Continental AG, and Harman international. Among these global companies, Continental AG and Robert Bosch GmbH are leading the global market by providing advanced technologies in areas of software and hardware.

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As per the recent report published by TMR, the global 3D map system market for automotive is expected to attain a valuation of US$ 4 bn during the forecast period starting from 2017 to 2025. The market is projected to expand at a CAGR of 18% during the forecast period. Based on vehicle type, passenger vehicle segment is expected to lead the market as compared to commercial vehicles. Increasing demand for passenger cars have led this segment to lead the market. On the basis of geography, Europe is leading the 3D map system market by holding high percentage of market share in 2016. North America is expected grow in 3D map system market by expanding at 19% of CAGR during the forecast tenure.

Increasing Demand for Autonomous Cars to Boost Demand for Market

The 3D map system market is projected to flourish in coming years because of increasing adoption of newer technologies and the capacity of vehicles. These developments are a part of product differentiation by original equipment manufacturer (OEM). Autonomous cars have gained popularity and are being tested for on road performance by various companies. These autonomous cars are equipped with live HD maps giving constant information about the current traffic conditions, road closure, and weather conditions. Increasing demand for drivers assistance systems that is capable to facilitate the drivers by guiding them through acceleration and decelerating of the vehicles with a better understanding of the surroundings. Therefore, the 3D map system market is projected to rise in sync with the development of drivers assistance system.

High Cost Involved with Autonomous Vehicles May Restrain the Market

Conversely, the 3D map system market is also experiencing certain restraints that may hamper the growth of the market in coming years. High cost related with continuous development in 3D maps systems is one of the significant factors hindering the market growth. Moreover, high additional cost attributed to constant updates to get accurate data could restrain the market to grow at an increasing rate. However, increasing preference towards internet of things and availability of fully automated vehicles will grow the 3D map system market during the forecast period.

The information presented in this review is based on a TMR report, titled “3D Map System Market For Automotive (Navigation - In-Dash Navigation, Handheld Navigation; System - Hardware, Software, Services; Sales Channel - OEM, Aftermarket; Vehicle - Passenger Vehicle, Commercial Vehicle) - Global Industry Analysis, Size, Share, Growth, Trends, And Forecast 2017 - 2025.”

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#3D #Map #System

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biosimulates · 1 month ago

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https://introspectivemarketresearch.com/reports/hd-map-for-autonomous-vehicle-market/

#HD Map for Autonomous Vehicle Market Size #HD Map for Autonomous Vehicle Market Share #HD Map for Autonomous Vehicle Market Growth #HD Map for Autonomous Vehicle Market Trends #HD Map for Autonomous Vehicle Market Forecast Analysis #HD Map for Autonomous Vehicle Market Segmentation #HD Map for Autonomous Vehicle Market 2024 #HD Map for Autonomous Vehicle Market CAGR #HD Map for Autonomous Vehicle Market Analyzer Industry

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technogeekstmr · 5 years ago

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HD Map Market forecast outlook by product overview application and regions 2027

HD or high definition maps, are fast gaining traction on account of the increasing awareness about the sophisticated technology which helps to provide accurate navigation and higher dependence on the internet. In fact, HD mapping is an essential part of the autonomous cars that have flooded our roads these days. Its demand is also being driven by the popularity of app-based online cab aggregators such as Ola and Uber. This is because HD maps provide detailed information about road traffic, road shape, lane slope, curvature, roll data and elevation.

The global HD maps market is highly dynamic in nature on account of the numerous mergers and acquisitions, joint ventures, partnerships among players. Companies are also trying to expand their shares through product development through research and development and by expanding their outreach geographically. Some of the key players in the market are HERE, TomTom NV, Google Inc, Alibaba, NavInfo, Mapmyindia, and Sandborn.

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At present, North America accounts for maximum share in the market and going forward too, will likely retain its dominant share. The rising uptake of advanced technology in day-to-day life is one of the primary drivers of North America market. In terms of market attractiveness, Asia Pacific is slated to surpass all other regions. China and India are the main drivers of growth in Asia Pacific on account of their improving economies, fast-paced urbanization, growing internet penetration, large populations, increasing spending capacity of the people, and the popularity of car rental services as well as autonomous vehicles.

HD or high definition maps are essential in the core chain of driving services. In addition, rising awareness regarding advanced technology and dependence on the internet is driving this market. High definition refers to accuracy in high technology, which gives accurate results. HD map is used for accurate navigation and it helps the driver to reach the exact location. HD mapping is the core of new autonomous cars. LIDAR, Radar and visual cameras are the sensors to a car’s vicinity. Demand for HD map application is growing significantly owing to the rising demand for car renting services such as Uber and Ola. HD maps give detailed information about road traffic, road shape, lane slope, curvature, roll data and elevation. Thus, demand for HD maps is growing globally.

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Rising trend of self driving cars, autonomous driving trends, and self driving car renting services globally is anticipated to fuel the growth of the HD map market during the forecast period. Moreover, due to the numerous benefits of HD maps such as indication of road conditions, traffic conditions, weather forecast and others, their demand is growing positively and is anticipated to significantly grow during the forecast period. However, many rural areas in developing countries such as India, China, and Brazil do not have self drive or rented driving car services. Moreover, HD maps cannot detect the location or the road condition and traffic situation in rural areas due to poor internet connection. Governments and manufacturers are taking initiatives to provide free internet connections in such areas. Therefore, the HD map market is expected a see steady growth in rural areas during the forecast period. The impact of this restraint is high in recent times; however, it is expected to be low during the forecast period.

The market of HD map is segmented into two categories based on component and industry. Based on component, the market of HD map is segmented by cameras, positioning systems, involving LIDAR and inertial measurement unit (IMU) among others. In terms of industry, the market of HD map is segmented by auto makers, internet firms, digital map providers and sensor vendors among others.

By geography, the global HD map market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. North America HD map market held the largest market share in 2016 and is anticipated to hold its position throughout the forecast period. Asia-Pacific (APAC) HD map market is expected to grow at the highest CAGR during the forecast period of 2017-2025. Increasing adoption of advanced technology in the daily life is the major driving factor in North America and is expected to fuel the overall market growth of HD map market during the forecast period. Additionally, in Europe and Asia-Pacific, many consumers are depending upon online car rental service. Asia Pacific has anticipated the highest growth due to the rising economics such as China and India. Middle East and Africa has shown a remarkable growth in online hyper-local service market followed by Latin America in recent years.

Numerous mergers and acquisitions, joint ventures, and partnership agreements, product innovation, research and development, and geographical expansion are some of the key strategies adopted by key players to ensure long-term sustenance in this market. Major participants in the global HD map industry include HERE (U.S.), TomTom NV (Netherlands), Google Inc (U.S.), Alibaba (Japan.), NavInfo (China), Mapmyindia (India), and Sandborn (U.S).

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