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solufyerp · 10 months ago

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Transforming Fitness Centers with Solufy's Gym Management ERP

In today's GYMnastic world, managing a gym easily demands more than just equipment and workout routines. It requires proper operations, member engagement, and meticulous administration. This is where Gym Management ERP systems come into work, offering a custom solution to meet the diverse needs of fitness centers. a company dedicated to empowering gyms with cutting-edge software solutions tailored to their unique requirements.

Understanding Solufy's Gym Management ERP

Solufy's Gym Management ERP is a custom software suite designed to simplify the complexities of running a fitness center. From member management to scheduling classes, handling payments, and analyzing performance metrics, this ERP system covers every aspect of gym administration. With its intuitive interface and powerful features, it enables gym owners and managers to streamline operations, enhance member experiences, and drive business growth.

Key Features

Member Management: Solufy's ERP allows gyms to easily manage member profiles, including personal information, membership plans, attendance records, and progress tracking. This feature facilitates personalized interactions and helps in tailoring services according to individual preferences and fitness goals.

Scheduling and Booking: Efficient scheduling of classes, personal training sessions, and facility bookings is crucial for optimizing resources and ensuring a smooth workflow. Solufy's Gym Management ERP offers advanced scheduling capabilities, allowing users to create, modify, and track appointments effortlessly. Members can conveniently book slots through the online portal or mobile app, reducing administrative overhead and enhancing convenience.

Billing and Payments: Managing finances is simplified with Solufy's integrated billing and payment processing module. From membership fees to retail purchases and additional services, the system automates invoicing, tracks payments, and generates comprehensive financial reports. This ensures accuracy, transparency, and timely revenue collection, contributing to the financial health of the gym.

Analytics and Reporting: Data-driven insights are instrumental in making informed decisions and optimizing operations. Solufy's Gym Management ERP provides robust analytics and reporting tools, offering valuable insights into membership trends, attendance patterns, revenue streams, and more. These actionable metrics empower gym owners to identify areas for improvement, devise targeted marketing strategies, and maximize profitability.

Member Engagement: Building a strong community and fostering member engagement are vital for long-term success in the fitness industry. Solufy's ERP facilitates communication with members through automated notifications, personalized messages, and social media integration. Engaging content, challenges, and rewards programs further enhance member retention and loyalty, fostering a thriving fitness community.

Benefits of Solufy's Gym Management ERP

Efficiency: Automating routine tasks and streamlining processes save time and resources, allowing staff to focus on delivering exceptional service. Accuracy: Centralized data management reduces errors and ensures consistency across all operations, minimizing discrepancies and enhancing reliability. Scalability: As gyms grow and evolve, Solufy's ERP scales seamlessly to accommodate changing needs and expanding membership bases. Competitive Edge: By leveraging advanced technology and best practices, gyms gain a competitive edge in the market, attracting and retaining members effectively. Customer Satisfaction: Enhanced member experiences, personalized services, and seamless interactions foster satisfaction and loyalty, driving positive word-of-mouth referrals.

Conclusion

In a dynamic and competitive fitness industry, effective management is the key to success. Solufy's Gym Management ERP empowers gyms with the tools they need to thrive in a rapidly evolving landscape. By streamlining operations, enhancing member experiences, and driving business growth, this comprehensive software solution revolutionizes gym management, paving the way for sustainable success and continued innovation in the fitness industry.

For more Details visit us on :- https://www.solufyerp.com/products/gym-management-software/

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nklhuyong83 · 1 year ago

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Flip: What it Means, How it Works, Examples

What Is a Flip?

The term "flip" can have various meanings depending on the context. Here are a few common meanings:

Real Estate Flipping: In real estate, a "flip" refers to the practice of buying a property with the intention of reselling it quickly for a profit. Real estate investors, known as "flippers," often buy properties that are undervalued or in need of renovation, improve them, and then sell them at a higher price. The profit is made from the difference between the buying and selling prices, minus the renovation costs.

Digital Imaging: In digital imaging, a "flip" can refer to the action of reversing or mirroring an image horizontally or vertically. This manipulation can be done using various software tools and is often used for artistic or editing purposes.

Financial Transactions: In finance, a "flip" can refer to a quick buy-and-sell transaction, often in the stock market or other financial markets. Traders might buy an asset with the expectation that its price will rise in the short term and then sell it quickly to make a profit.

Gymnastics and Acrobatics: In gymnastics and acrobatics, a "flip" refers to a movement where a person rotates their body in the air, usually in a forward or backward motion. Flips are common elements in activities like diving, gymnastics routines, and acrobatic performances.

Coin Toss: In a casual context, "flip" can simply mean tossing a coin to make a decision. The outcome, whether heads or tails, determines the choice to be made.

Without a specific context, "flip" could refer to any of these meanings or others, so providing additional context would help in giving a more precise explanation.

Understanding Flips

Understanding "flips" can refer to comprehending various concepts and practices across different contexts. Here's a more detailed exploration of what understanding flips might entail in different areas:

1. Real Estate Flips:

Understanding the real estate market dynamics, including property valuation and market trends.

Knowledge of property renovation and improvement techniques.

Financial analysis skills to calculate potential profits and losses.

Legal and regulatory knowledge related to real estate transactions and property laws.

2. Digital Imaging Flips:

Familiarity with image editing software and tools.

Knowledge of graphical concepts like mirroring, rotating, and transforming images.

Artistic understanding to determine when and how to use image flips for creative purposes.

Technical skills to operate software and apply desired modifications accurately.

3. Financial Flips (Trading and Investments):

Understanding financial markets, including stocks, commodities, and cryptocurrencies.

Technical and fundamental analysis skills to predict market movements.

Risk management knowledge to make informed investment decisions.

Awareness of trading strategies, market orders, and trading platforms.

4. Gymnastics and Acrobatics Flips:

Physical training and conditioning to perform flips safely.

Understanding of body mechanics, balance, and coordination.

Knowledge of different types of flips (front flips, backflips, aerial flips) and when to use them in routines.

Mastery of specific techniques for takeoff, rotation, and landing.

5. Coin Toss (Decision-Making Flips):

Acknowledgment that a coin flip is a random event with two possible outcomes (heads or tails).

Acceptance that a coin flip can be used as a decision-making tool when choices are difficult or arbitrary.

Understanding that a fair coin has an equal probability of landing on heads or tails in the absence of biases.

Understanding flips in any context involves grasping the underlying principles, techniques, and reasons behind the action. It might also involve recognizing when and where it's appropriate to apply a flip, whether it's in a creative project, a financial decision, a sports performance, or a simple choice between two options.

Read more: https://computertricks.net/flip-what-it-means-how-it-works-examples/

#Computer Tricks

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modi02 · 2 years ago

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jean-perry · 2 years ago

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kirti-srinivas01 · 3 years ago

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Gymnastics Software Market is ready for its next Big Move | Jackrabbit Technologies, MINDBODY, BookSteam

Market Intellix has introduced a new Gymnastics Software market to its repository, with the goal of providing a comprehensive assessment of the variables driving and overall market growth trend. The research examines the most recent market developments, including disrupted trends and a breakdown of Gymnastics Software goods and offerings, all of which are linked to macroeconomic headwinds and…

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#Gymnastics Software market analysis #Gymnastics Software Market forecast #Gymnastics Software market growth #Gymnastics Software market opportunity #Gymnastics Software market size #Gymnastics Software market trends

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desertdollranch · 3 years ago

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Full collection of Sariah Solomon, an American Girl. Santa Clara, California, 1984.

Sariah’s story begins with big changes in her life. Her parents have just gotten divorced, and she isn’t adjusting well to her father’s sudden absence. Her older sister Alisha is acting like she’s too cool to hang out with Sariah any more. When her mother begins dating a woman, they all move into her wealthy new stepmother Elaine’s home in the Silicon Valley, where Elaine works as a software developer at a computer company. Sariah is sent to an all-girl private school, and she worries about other students judging her for being mixed race and having two mothers. But she meets and befriends several other girls who are just like her in these ways, and their pride in that is encouraging to Sariah. Her heart softens even more toward Elaine when they travel together to see the 1984 Olympic Games in Los Angeles, where she points out how many new women’s sports have been added to the games. This inspires Sariah to pursue her interests in gymnastics and soccer, with hopes of someday being an Olympic athlete herself. Elaine also brings home a newly released Macintosh 128K, one of the very first personal computers on the market, and starts teaching Sariah how to use it. But with all these changes, Sariah wonders if she’s betraying her father and moving on without him. She’s always busy on the weekends and vacation days she’s supposed to spend at his house, and she wonders if her new life is worth the sacrifice of her relationship with her dad. But he proves to her in his own way that love is all that’s needed to make a family.

Sariah’s collection includes full outfits as well as some mix-and-match pieces. There is some overlap with my other historical OC Antonia’s 1978 collection, and they can share several shirts. Striped shirts were very trendy for children’s clothing from the late 70′s to the mid 80′s. Also popular were corduroy pants, high-waisted jeans, polo shirts, oversized button-downs, muscle shirts, raglan sleeve athletic shirts, and branded clothing. Sariah’s clothes feature some of her favorite characters--Rainbow Brite, My Little Pony, and Fraggle Rock. I got inspiration for her wardrobe from several sources, the initial one being Courtney Moore’s collection. But after trying out a few outfits based on Courtney’s clothes, I realized that Sariah’s clothes realistically should more closely align with the trends of the first half of the decade, rather than the second half when clothes became much more brightly colored and influenced by pop music. Sariah’s nightgown, purple bubble skirt, and denim jacket are the pieces inspired by Courtney that I did keep, though. Her pink and white hi-tops are also Courtney’s. I also got inspiration by looking at sewing patterns and watching 80′s children’s movies and TV shows like Kids Incorporated, which showed the everyday clothing that children of that time were wearing. The only things here that I didn’t make are her shoes and her long-sleeved gray shirt with the blue quilted vest, which are American Girl of Today clothing items. I made her pink and green striped romper using a Lee & Pearl pattern. Everything else is just variations on basic shirt and pants patterns.

Sariah (pronounced sa-RYE-ah, rhymes with Mariah) is a Pleasant Company JLY #15, one of the original Girl of Today dolls. I found her a few years ago on Mercari. She has not been customized. Sariah spent a while as a modern character before I felt compelled to make her a historical, as a way to learn some more about some less well-known yet very influential events of that decade. I wanted Sariah’s story to cover the topics of changing roles of women in the workplace, the rising rate of divorce, the acceptance of LGBT people and families in the San Francisco area, the release of the first personal computer, and the increasing participation of female athletes in that year’s Olympics. I think Sariah’s collection is now complete, although I might someday make her a school uniform if I can actually decide on a design for it.

#historicaloc #sariah solomon #handmade doll clothes

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igymsoftware · 4 years ago

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Benefits of Using Gym Management Software - IGYMSOFT

One of the primary methods contemporary gyms can reap success and maximize enterprise ability is through the effective use of fitness center management software. this generation has advanced far beyond merely checking individuals into the health club and processing Club dues. now, it serves as a crucial tool widespread manager use to manipulate all aspects of the commercial enterprise.

iGymsoft gym management software is written for a large membership-based organization and it became evident that there was considerable potential for marketing the software to other gyms and organizations.

It provides detailed information at a glance with features, allows you to manage membership, check-in members, renewal details, pending payments, schedule appointments, create reports, and much more!

Some Prominent features of iGymsoft gym management software

· INTERACTIVE USER INTERFACE DASHBOARD

· ENQUIRING IS THE STEP BEFORE DEALING

· EASY REGISTRATION PROCESS FOR CLUB MEMBERS

· BEST MEMBERSHIP SOFTWARE AT LOW PRICE

· TRACK EXPENSES IN REAL-TIME INSTANTLY ONLINE

· MASTER MANAGEMENT FOR EVERYTHING

· EXTENSIVE REPORTING TRACKS EVERYTHING

· CUSTOMER REPLICA SEARCH MANAGEMENT

· USEFUL & EFFECTIVE BENEFITS OF IGYMSOFT

· BUDGET FRIENDLY

Finding the right technology will not only alleviate much of your paperwork and manual data entry, but it will also increase the cost of the organization and efficiency.

The iGymsoft has lots of functions that reduce your costs. Suppose make all the records manually or use Excel spreadsheets and binders to organize your data, then you have the ongoing task of transferring and compiling data for everything related to class registrations, payments, and birthday party schedule.

Ultimately, your software should make managing your gym more efficient, eliminating time-intensive paperwork and manual data entry.

INCREASE REVENUE WITH CUSTOMER SATISFACTION

iGymsoft gym management software increases the revenue of the gym health club. One way is to sign up more members increasing the collection of initiation fees and monthly fees. The other way is to increase the dollars spent by each existing member.

All members of your facility can access their accounts to schedule, purchase, and view class schedules. Automated Reports If your gym still tracks attendance lists, make-ups, and missed classes using a pencil and a binder, you are part of the majority depending on pen and paper to track this type of information. Gymnastics software makes financial reporting easier by tracking everything from billing, payment, and daily cash balances, to registration attendance and trends, so that you can quickly generate reports and tailor programming for maximum participation and efficiency.

SAVE TIME WITHOUT PAPERWORK

The iGymsoft gym management software will enable you to focus more on your customers and class programming and less on administration. iGymsoft saves administration time. With gymnastics software, you can reduce the time spent processing registrations. Online Registration technology is going too high so the customer did not like any manual work that has just begun.

COMPLETE GYM MEMBERS SATISFACTION

iGymsoft Clients across almost all major industries can grow their businesses. Retaining the best customers could be a tricky undertaking for gyms not equipped with the latest technology in the sphere of tracking and analyzing customer behavior. iGymsoft gym management software provides satisfaction to the customer by Mobile App for Gyms, Full-Service Billing and Collections Trainer Scheduling and Management Customer Relationship Management Credit Card/ACH/EFT Processing Package Sales and Attendance Invoicing and Payment Tracking, Point of Sale, Registration Management Fitness Tracking Facility Scheduling and Management, Rentals and Special Events Access Control/Video Surveillance, Email Marketing, Security and Data Safety.

› 24X7 GYM ACCESS CONTROL

Integrating the 24X7 Gym access control can increase gym member retention. Boost your gym’s revenue without adding more staff and overhead costs. It is a secure and automated solution that blends the tracking system and the door access hardware.

�� 24 Hour Delivers.

· Remote Support Options.

· Online Self Help.

· Comprehensive Documentation.

· Online Training.

· Onsite Training.

· Data Migration.

PROPER MEMBER MANAGEMENT

The accurate gym management system will cater to you with the best member experience with its extensive membership dashboard. It offers exclusive discounts and offers and customizes them accordingly.

The software automates the signups and enhances the membership numbers with easy website integration. As a membership member, you can check the new plans, services, and packages to gain access. If you are a gym owner, you can check the member’s account status, billing information, upcoming booking.

Make electronic communication, and purchases easy with iGymsoft. The member’s retention can be reviewed by communicating with them from either email or SMS services.

#Benefits of Using Gym Management Software

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nitindhage48 · 5 years ago

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Gymnastics Software Market 2020: Global Trends, Market Share, Industry Size, Growth, Opportunities, Forecast to 2026

This report focuses on the global Gymnastics Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Gymnastics Software development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The report on international Gymnastics Software market provides a complete analysis of the performance at the key domains. Through the overview, one can get to know about the correct scenario about the competition level. Moreover, the details are provided in a region specific way for greater convenience. To be specific, the report provides review of the market in between the forecast period of 2020 and 2026.

Request a Free Sample Report, Click Here @ https://www.wiseguyreports.com/sample-request/4902687-global-gymnastics-software-market-size-status-and-forecast-2020-2026

The key players covered in this study Jackrabbit Technologies MINDBODY Perfect Gym Solutions BookSteam iClassPro Pike13 OnVision Solutions Frederick Amilia ClubWorx Club Right ProClass ACTIVE Network CAP2 SportsEngine ThinkSmart Software Pay Here JAM Web Designs Class Manager Plus Auburn Electronics Group Peter Gysegem Software Class Manager

Market segment by Type, the product can be split into Basic（$19.5-29.5 User/Month） Standard(（$29.5-39.5 User/Month）) Senior（$39.5-69.5/User/Month）

Market segment by Application, split into 0-100 Users 101-250 Users 251-500 Users 501-1000 Users

Market segment by Regions/Countries, this report covers North America Europe China Japan Southeast Asia India Central & South America

Table of Contents

1 Report Overview

2 Global Growth Trends by Regions

3 Competition Landscape by Key Players

4 Breakdown Data by Type (2015-2026)

5 Gymnastics Software Breakdown Data by Application (2015-2026)

6 North America

7 Europe

8 China

9 Japan

10 Southeast Asia

11 India

12 Central & South America

13Key Players Profiles

14Analyst’s Viewpoints/Conclusions

15Appendix

……Continued

Make an enquiry of this Report @ https://www.wiseguyreports.com/enquiry/4902687-global-gymnastics-software-market-size-status-and-forecast-2020-2026

Norah Trent

Partner Relations & Marketing Manager

[email protected]

Ph: +1 (339) 368 6938 (US)

Ph: +44 208 133 9349 (UK)

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mobileappdevelopmentservice · 5 years ago

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About CEO – Anshul Sharma CEO of Fluper Ltd

Anshul Sharma being the CEO and Business Head of a leading corporation Fluper Ltd. is responsible for all Pre-Sales, Executive Operations, Technical Functioning and Structuring of Corporation. He has more than 8 years of extensive experience in Sales and Marketing. He folds a lot of strategies, his views on some of the best mobile technologies and the procedures which Fluper follows in delivery of every project are outstanding.

Question about CEO Interviews with

Give us a brief introduction to your company?

Fluper a NASSCOM accredited & ISO 9001: 2013 certified company started in the year 2013 with 2 people, which is now a family of 300+ professionals. Fluper is one of the top website and mobile app development companies which provides feature-rich web and mobile app development solutions across all verticals. The company is dedicated to providing amazing and seamless designs, instant response and quicker access in order to boost the clients’ business through mobile applications. The main aim of the company is improvising efficiency, quality, functionality, and interface to deliver solid products.

What are the services you offer to your clients?

Fluper Ltd. Services:

Web & Graphic Designing & Development (WordPress, Magento, PrestaShop (Payment Gateway Integration), Moodle, CMS/LMS Platform Knowledge)

Web Application Development

CMS/ERP Solutions

Marketing (Digital & SMM- SEO Knowledge, Email/Affiliate Marketing-Google AdWords Management)

Mobile App Designing

Mobile App Development

Game App Development (2D and 3D)

ECommerce Development

Software Development

Business Growth & Development

Advertising

Cloud Computing Solutions

Corporate Sales & Profile Building with Presentation Capabilities

In this intensely competitive era, what technologies, services, and project models can give you an edge over your competitors?

Mr. Anshul Sharma, in the interview, said, that

“It is quite a tricky question; my mentors whom I used to admire have now become my competitors in the marketplace, which is certainly a good sign for my company.”

The technologies and development models which we use at Fluper start from information gathering, research, prototype building, design and development of an app. We follow agile methodology followed for the launch of the app. For client satisfaction, we make certain that we recognize their requirements, and target audience and geographies along with technical specifications and give them a high-quality prototype. The main USP that we use to stay ahead of our competitors always been the most cost-effective mobile app development in the world.

How has being an entrepreneur affected your family & Social life?

When it comes to family I have been very lucky in context to my family life. Being an entrepreneur requires a major commitment of time and dedication, in every stage. When it comes to family and social life I am quite workaholic and I still most likely do 50-60 odd hours a week – but I prefer eating dinner with my family, and don’t compromise my social life activities by working at weekends. Most of all I am pretty happy and satisfied with what I do as I know how to manage things in the right manner.

Whom do you consider your idol or biggest motivator?

Mr. Anshul Sharma said in the interview that: There are multiple people who I admire but as I grew older, I understood that no one is perfect and every one of us has flaws. So it is difficult to follow someone. In my case, the only one person who comes quite close to the definition for an idol is my Father. I have known him up personally. He has been a pillar of strength in my life.

I am grateful to him for making certain that I do not have to worry about the fundamental necessities of life. Due to him, I realized the value of time and work. When I see him working in his office, I see someone who believes in hard work and dedication towards things! This quality of his has admired me and still motivates me to become well-organized with each passing day.

Share Best 3 applications which your company have created or used for business

In my opinion, everything created by my team of professionals is best. We try to deliver the solutions that efficiently suit the client’s needs. It is quite tough for me to share the best 3 applications from the entire list. But to mention the best apps which my company has created are:

Grab- Southeast Asia’s #1 ride-handling mobile app with more 50M downloads.

Foodora- Food delivery service- 1M+ downloads

foodora - Local Food Delivery (Free, Google Play) →

Mazes & More- #1 an Addictive Puzzle Game- 10M + downloads

Mazes & More (Free+, Google Play) →

After service is a necessary part of development. How do you provide customer support to your client?

Yes, this question is something that I wanted to share with everyone. We do provide customer 9 moths app maintenance and support services to our clients after the delivery of the project.

What are your hobbies? What do you do in your non-work time?

In my teenage phase, I had tons of hobbies. I loved to draw paintings, and listening to music. I never played sports much, but I was involved in gymnastics. I was continuously finding joy in doing, creating, and learning something fresh.

With time, most of those hobbies fell by the wayside. Recently, I find myself wondering about the latest technologies and topics related to the tech world. In my non- work time I love sharing my thoughts with other entrepreneurs and keep myself busy in social work during the weekend time.

Have you raised any funding? Or have any plans for the funding?

No, not yet! Because we are a leading corporation currently we are not looking for any funds.

Give your opinions on how far this app revolution can make a difference in the technology world?

Without any doubt, the mounting figure of mobile phone users around the world itself demonstrates the bright future of technology in the world. In my opinion, as new technologies develop, mobile applications will incorporate the modifications for better performance and standout features. Fluper has a team of skilled professionals who works with a passion and enthusiasm for delivering out-of-the-box solutions that will certainly make a difference in the tech world.

What latest technologies and tools you’re planning to implement for mobile app development?

Achieving a big and standard place in the marketplace was never easy for us; however, the urge of doing something different from the competitors has given us such satisfaction in being the best. Our team of professionals has continuously worked on the latest technologies and tools to deliver optimal solutions, in order to increase your wide-range worldwide client base. To implement modern innovations, we do thorough market research and act following the technical giants.

What’s your approach to creating interactive and addictive UX/UI of mobile apps and websites?

We use an agile methodology to make things clear from the very start of the project. The first step to create an interactive and addictive UX/UI of the mobile app, there are various things that we consider. From identifying a problem in deciding the features, platform, and marketing strategy of the app, a mobile app developer needs to look after all the significant factors to create a successful mobile application. We have custom-made solutions briefs for every industry that summarize the latest trends and innovations in the industry.

What are the challenges you see in the outsourcing industry?

We already have a team of professional experts in our company so we are not outsourcing our works outside. We understand the value of time and money and there are various challenges that as a CEO I see in the outsourcing industry:

Slower turnaround time

Lack of knowledge

Cultural and Language barriers

Time zone variation

Lack of management

Mention the ways you use to introduce new updates to your team.

Generally, we are invited by tech conferences and summits about the latest updates related to technology. We keep our team updated with all the latest technologies news and tools before time through team seminars. Achieving such a big place in this competitive market was never easy for us; however, the urge of doing something exceptional has given us such satisfaction in being the best. We have now become the top name in offering unmatched technology solutions. In order to know the modern innovations, we do complete market research and interact with the technical giants. Our team became acquainted with all the latest updates before the launching of updates in the tech world.

What’s your step to enter into a wearable tech & IoT revolution?

Wearable tech & IoT technologies are rapidly rising and this is improving the world, allowing users to carry out things that haven’t been possible before. These technologies let users go through the practical world, as well as communicate with virtual things. The revolution is not only restricted to gaming but even other app’s areas as well. Moreover, if I talk about IoT, then it is a revolutionizing improvement with the capability to make life simpler. As the CEO of an app development company, I know that these advanced technologies will change how we live, and adopt new things.

What are the various technologies you use in the development of an app?

There are various technologies that we use in the development of an app. The criteria depend upon the platform selected by the client and the needs of the project. We have a team of skilled professionals we are well proficient in the latest technologies like, Swift, Flutter, React Native, Xamarian, JavaScript, Ionic, Blockchain, CakePHP, Mean stack, and the list goes on.

Anything, you would like to say to our readers, upcoming entrepreneurs or Startup Companies?

Yes, I would like to share my personal experience with all my readers: If you’ve got a business idea, start it today. There is no better time than now. Stay focused towards your goal and the ones who will be doing well think a new way around to drive the idea ahead. You need to be unique and have a different state of mind then the rest to accomplish your goal. You will have setbacks in this journey. They are normal. Keep a nimble mind. It’s best to stick to your dream, after all, it’s your goal, but things change along the way. Don’t be panic to embrace change and merge things up.

The post Interview With Anshul Sharma CEO of Fluper Ltd appeared first on AppStoryOrg.

via AppStoryOrg

#IFTTT #AppStoryOrg

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alanajacksontx · 6 years ago

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Google / YouTube and brand safety: What’s next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb.

Google Chrome remains the most popular web browser, leading on most mobile and desktop devices with more than 60 percent share across both platforms. It’s four times more popular than rival browsers.

In the U.S. alone, Google raked in about $34 billion in ad dollars tied to its dominant internet search business, per eMarketer.

With all its success and R&D spent to improve its search capabilities, it is surprising what a poor job Google and its core video offering, YouTube, do in two key areas of top importance to advertisers around the globe: search personalization and brand safety.

Just this week, YouTube once again became a shining example of what advertisers are desperately trying to fix: avoiding ad placements next to brand-inappropriate or dangerous content.

Google’s brand safety assurance is not fully baked yet

YouTube’s latest brand-safety debacle was sparked by a 20-minute video that has been viewed nearly 2.5 million times since Sunday.

Blogger Matt Watson said the comments sections on some YouTube posts that featured videos of girls performing things like gymnastics and yoga were being exploited by a “soft-core pedophilia ring.”

The videos were being time-stamped with minors in compromising positions and ads from companies like Disney and Nestle were being served up next to them. Unfortunately, YouTube’s recommendation engine was collecting and serving up more similar videos with associated ads being viewed and interacted with by pedophiles.

The outrage and furor over Watson’s discovery has caused major advertisers like AT&T, Disney, Epic Games and Nestle to pull advertising from YouTube as a result.

In response, earlier this week, YouTube has removed more than 400 channels amidst its latest child exploitation crisis.

However, significant brand damage and revenue loss for YouTube has been inflicted. A lack of faith in Google’s search algorithms and its brand-safety assurance is in the spotlight again following similar incidents that have occurred since 2017.

Brand safety concerns on YouTube

Following these well-publicized crises like YouTube’s most recent one, advertisers have grown increasingly concerned about ads appearing in brand-safe environments, especially on social-media platforms such as Google’s YouTube and Facebook.

A survey of more than 300 advertising decision-makers conducted by Oath, a Verizon company, last spring found that 99 percent of advertisers are concerned with their ads appearing in brand-safe environments. And 58 percent of them were more concerned than previous year.

A more recent study conducted by Teads found that “brand safety is keeping CMOs up at night.” Eight in 10 said that they’re more concerned with avoiding placement of ads next to brand-inappropriate content than ever before. It’s an issue that’s weighing heavily on the global digital ad industry that is now valued at more than $628 billion.

Ad platforms’ responses to protect brands

In response to advertisers’ concerns, major ad platforms have been adding more safeguards to avoid embarrassing and ineffective ad placements next to inappropriate content.

For example, Facebook rolled out new capabilities to exclude advertisements from predetermined categories such as conflict, gambling, guns, immigration, religion and tragedy. Google Ads offers some limiting functionality, but it is not as granular as what Facebook offers advertisers today.

Last month, new third-party software solutions from Integral Ad Science (IAS) and DoubleVerify were released to give YouTube advertisers more assurance that their video ads will appear next to brand-suitable content. This type of software is designed to reduce incidents of ads from tech giants, retailers, government agencies and media companies running alongside YouTube channels promoting controversial topics such as conspiracy theories, Nazis, North Korean propaganda and white nationalists, a trend reported on by CNN last April.

Tech giants like Google turn to artificial intelligence to improve ad effectiveness

The new software from IAS and DoubleVerify to improve brand-safety assurance on YouTube incorporates machine learning to create models for determining ad appropriateness.

Similarly, last year, Google launched new features with machine-learning technology – including a new service called AdSense auto ads that helps publishers improve monetization and ad placement. Google claims the relatively new feature ensures that ads will be displayed when they’re likely to perform and provide a good user experience.

Publishers who participated in the beta saw and average lift of 10 percent with revenue increasing ranging between five to 15 percent.

However, the personalization capabilities from Google to improve ad efficiency are not as good as they should be for publishers or advertisers.

How does current Google Ads personalization stack up?

As an example for the latter, I’ll cite a story about a good friend’s recent experience with Google Ads. A small business owner, he runs a local plumbing business in Milwaukee. He spent hundreds of dollars on an ad campaign a few months back to increase incoming business leads using Google Ads.

Google’s auto-generated keywords for the campaign it scraped from his landing page were not relevant, especially in terms of geo-targeting for a local plumbing business. His website traffic went way up, but he did not gain one qualified sales lead as a result of the campaign. It was a dismal failure for him.

How much will deep learning improve it?

Many industry experts view deep learning as the Holy Grail for “changing the game for both advertisers and consumers.” According to a ClickZ story by Daniel Surmacz: “Deep learning is changing the way we think about effectiveness. It’s the most promising field of AI-based research found in Google Translate and Tesla self-driving cars.”

Without an ability for machine learning AI-powered platforms to “think on their feet” like human neural networks, many don’t have the same speed and efficiency-drivers that deep learning provides. It’s simply not possible for machine-learning AI engines to act like personal shoppers and cross-sell relevant items to consumers without deep learning’s more highly advanced algorithms.

Unless Google improves its personalization and brand-safety capabilities, it stands to lose more market share to others, most notably Amazon.

The share of new ad dollars has been on the decline for the longtime duopoly of Google and Facebook compared to two years ago. Amazon, a master of personalization and controller of its own walled garden, has emerged as a search advertising powerhouse and it’s on track to generate more than $10 billion in ad revenues over the next year.

Gary Burtka is vice president of US operations at RTB House, a global company that provides retargeting technology for global brands worldwide. Its North American headquarters are based in New York City.

The post Google / YouTube and brand safety: What’s next? appeared first on Search Engine Watch.

from IM Tips And Tricks https://searchenginewatch.com/2019/02/22/google-youtube-and-brand-safety-whats-next/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/182984436460

0 notes

kellykperez · 6 years ago

Text

Google / YouTube and brand safety: What’s next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb.

In the U.S. alone, Google raked in about $34 billion in ad dollars tied to its dominant internet search business, per eMarketer.

Just this week, YouTube once again became a shining example of what advertisers are desperately trying to fix: avoiding ad placements next to brand-inappropriate or dangerous content.

Google’s brand safety assurance is not fully baked yet

YouTube’s latest brand-safety debacle was sparked by a 20-minute video that has been viewed nearly 2.5 million times since Sunday.

The outrage and furor over Watson’s discovery has caused major advertisers like AT&T, Disney, Epic Games and Nestle to pull advertising from YouTube as a result.

In response, earlier this week, YouTube has removed more than 400 channels amidst its latest child exploitation crisis.

Brand safety concerns on YouTube

Ad platforms’ responses to protect brands

In response to advertisers’ concerns, major ad platforms have been adding more safeguards to avoid embarrassing and ineffective ad placements next to inappropriate content.

Tech giants like Google turn to artificial intelligence to improve ad effectiveness

The new software from IAS and DoubleVerify to improve brand-safety assurance on YouTube incorporates machine learning to create models for determining ad appropriateness.

Publishers who participated in the beta saw and average lift of 10 percent with revenue increasing ranging between five to 15 percent.

However, the personalization capabilities from Google to improve ad efficiency are not as good as they should be for publishers or advertisers.

How does current Google Ads personalization stack up?

How much will deep learning improve it?

Unless Google improves its personalization and brand-safety capabilities, it stands to lose more market share to others, most notably Amazon.

The post Google / YouTube and brand safety: What’s next? appeared first on Search Engine Watch.

source https://searchenginewatch.com/2019/02/22/google-youtube-and-brand-safety-whats-next/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2019/02/google-youtube-and-brand-safety-whats.html

0 notes

onlinemarketingcourses · 6 years ago

Text

Google / YouTube and brand safety: What’s next?

At the ripe old age of 20, Google is synonymous with internet search. The famous Silicon Valley brand long ago became a verb.

In the U.S. alone, Google raked in about $34 billion in ad dollars tied to its dominant internet search business, per eMarketer.

Just this week, YouTube once again became a shining example of what advertisers are desperately trying to fix: avoiding ad placements next to brand-inappropriate or dangerous content.

Google’s brand safety assurance is not fully baked yet

YouTube’s latest brand-safety debacle was sparked by a 20-minute video that has been viewed nearly 2.5 million times since Sunday.

The outrage and furor over Watson’s discovery has caused major advertisers like AT&T, Disney, Epic Games and Nestle to pull advertising from YouTube as a result.

In response, earlier this week, YouTube has removed more than 400 channels amidst its latest child exploitation crisis.

Brand safety concerns on YouTube

Ad platforms’ responses to protect brands

In response to advertisers’ concerns, major ad platforms have been adding more safeguards to avoid embarrassing and ineffective ad placements next to inappropriate content.

Tech giants like Google turn to artificial intelligence to improve ad effectiveness

The new software from IAS and DoubleVerify to improve brand-safety assurance on YouTube incorporates machine learning to create models for determining ad appropriateness.

Publishers who participated in the beta saw and average lift of 10 percent with revenue increasing ranging between five to 15 percent.

However, the personalization capabilities from Google to improve ad efficiency are not as good as they should be for publishers or advertisers.

How does current Google Ads personalization stack up?

How much will deep learning improve it?

Unless Google improves its personalization and brand-safety capabilities, it stands to lose more market share to others, most notably Amazon.

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