#Greensleeves Florist

[floristusa]

How to Choose the Perfect Birth Flower?

Each month has its own designated birth flower that symbolizes different traits and emotions, or even life experiences. These are similar to how the zodiac works. Birth flowers are associated with specific qualities that people in the same month have in common. To select the right flower for someone you must have an understanding of the meaning behind each flower.

[actioncoachwollongong-blog]

Are You Shop Blind?

When you’ve worked inside your business for years, things become familiar. That can be a problem!

Blog# 2 by Phil Latz

All of us see things differently. You might have heard of the expression, ‘She looks at things through rose coloured glasses.’ At one level that’s saying someone is an optimist, but it also implies they might be in denial of negative things. They unrealistically see things as being better than they actually are.

When it comes to your business, you need to see things through the eyes of a potential customer who is encountering your business for the first time. They will notice things that you overlook.

In this article I’m going to use the example of a ‘bricks and mortar’ retail shop. But the same principals apply to every other business. Your shopfront might be your website, your mobile service van or your front office. Your shop front might be your 25 year old Commander phone system playing the Greensleeves chimes when your customers are on hold.

First Impressions Count

How many customers aren’t even making it through your front door?

Don’t just imagine that you’re a first time customer, physically put yourself in their shoes! Go out of your shop, walk a block down the street then turn around and walk slowly back towards it.

As your shop gets closer, ask yourself these questions. How effective is your signage? Is it appropriate for your location? For example, a shop that most customers drive to needs larger, simpler signage than one where customers arrive on foot.

Is your signage lit at night? Wherever you’re located there are 8,760 hours in the year, but the sun is only up for 4,380 of them. If you don’t have good exterior and signage lighting then you’re hiding yourself for half of the year.

Are your signs faded? Are they current? You might be old enough to remember the huge Ansett Australia airline group that went bankrupt in 2002. It was a good test of retail travel agencies, many of whom had Ansett signage. The sharp ones soon updated their signage, but for years afterwards you could still see ‘Ansett’ posters and signs in some less well run travel agency windows.

As you continue to approach your shop, stop when you’re directly outside. Is the footpath swept and tidy? Or are their weeds in the cracks and stains from last week’s party at the pub next door?

Does your shop need a fresh coat of paint? What about the window displays? The leading department stores and specialist retailers pay professional window dressers to regularly update their displays in sync with new seasons, summer sales and so on.

Even if you can’t afford to do this, you can at least think about how you can make the most of your shop windows to maximise your sales and learn some basic tricks of the trade via Google and You Tube.

Now you’re ready to enter the store. Is the door working well? Hinges oiled, handle clean and fully working? Automatically opening doors are expensive, but ideal, especially for stores that sell larger items.

Consider All Five Senses

You’re now standing just inside the door.

What do you see?

Are the products brightly lit with focused display lighting that really makes them shine and ‘pop’? Or is there just a row of old fluoro’s in the ceiling, three of which are grey at the ends, two more that are flickering and one that blew months ago without being replaced?

Is there a bold graphic, alluring sign, brightly lit hero product or some other feature that draws the customers’ eyes deeper into the store and entices them to come right in, not just hover at the door?

Can you see dead corners where the latest stock deliveries are piled up in cartons? Not every shop has the luxury of a loading bay or rear entrance, but even if your stock has to come in via the front door in full view of customers, you should get it out of sight and out of their way as soon as possible.

What do you hear?

Is there appropriate music playing that puts customers into a positive frame of mind? Or is a certain staff member’s favourite death metal band being played way too loud?

Can you hear staff discussing things that should be saved for the staff lunch room, out of earshot of customers?

What can you smell?

You’d be amazed how many shop owners don’t notice that their carpet actually started to get musty two years ago. It’s like the frog in the saucepan with the heat slowly rising.

The first level you should aim for is a clean, fresh smelling shop. More sophisticated retailers actually pay specialist companies who can provide a wide range of scents to make shops more enticing to customers.

Of course, the aroma of your products is a big selling point if you’re a bakery or florist for example, so make the most of it.

What can you touch or taste?

I’m combining the last two of our five senses because when it comes to retail stores, they might well be mutually exclusive. For example, in a bakery it’s a great idea for customers to be able to taste samples, but not such a great idea for them to be able to touch fresh bread that another customer ends up buying.

However if you’re selling hard goods of any description, the opportunity for your customers to touch the product first is a unique advantage you have over your online competitors.

Your customers want to feel the weight, texture, hardness or whatever other key attribute of each product is important to them. So let them! Obviously there are security considerations, especially if you’re running a jewellery store, but in every retail category there are ways to maintain security whilst still letting your customers immerse themselves in the key attributes of your products.

By now you should have some fresh revelations about how you can improve your store. But if you find it hard to be impartial and objective, you can always get an independent third party to give you a frank assessment. A business coach could help you here!

Whatever you do, don’t rely on what your visiting sales representatives tell you. They just want to butter you up to buy more of their products over their competitors’ so they’re not about to share any hard truths with you!

Phil Latz is a business coach with Action Coach, the world’s largest business coaching organisation. He has had over 30 years’ continuous experience in owning and running businesses across a range of industries and locations.

If you’d like a free, no obligation, one on one consultation with Phil, please contact him on  0414 637 886 or phillatz@actioncoach.com

[familiar-spirit]

inspired by @starmaps​ list of 10 songs currently in rotation:

1. sunlight daze by mimicking birds. light psychedelic pop

2. old man by neil young. 70′s folk, “24 and there’s so much more”

3. good as hell by lizzo. bright, uplifting, good mood tune

4. white light doorway by florist. calm, gentle, singer-songwriter

5. rewind by sylvan esso. acoustic reworking of an indie electronic song

6. split stones by maggie rogers. natural elements with an electronic beat

7. songs for christmas by sufjan stevens. the whole album. self-explanatory 

8. greensleeves by vince guaralid trio. jazz, wintertime classic

9. diet mountain dew by lana del rey. dreamlike, sultry, pop

10. seashore by the regrettes. rock, light punk, a fun ‘fuck u’ attitude

i’m tagging you! say i tagged you and tell me the songs you can’t stop listening to, i want to hear them. 

[hiredmv]

Greensleeves Florist, a Family Owned and Operated Florist, located in Fairfax, VA, is currently looking for TEMPORARY DRIVERS for the MOTHER'S DAY HOLIDAY. Dates are FRIDAY the 12th, SATURDAY the 13th, and SUNDAY the 14th! We pay $6 per delivery to [...]

[floristusa]

Fall Flowers Delivery Fairfax VA - Greensleeves Florist

With wonderful Fall flowers from Greensleeves Florist, you may celebrate the changing hues of the leaves and the Autumn festivities. Hand-delivered seasonal flowers to make any Fall occasion more memorable. We provide fall flower delivery to Fairfax, VA, and local locations, so hurry and place your purchase.

[floristusa]

Seasonal Flower Care Tips: Best Practices for Each Time of the Year

Flowers always bring a vibrant pop of colors and life to our garden. But to keep them blooming with life, proper care is needed and with changing seasons their needs change too. To keep your blooms thriving throughout the year you need the best practices and soil preparation for each season.

[floristusa]

Father's Day Flower Delivery Fairfax VA - Greensleeves Florist

Send father's day flowers for Dad from Greensleeves Florist and make him feel special with a gorgeous father’s day gift. We have flowers for this occasion, whether it's a father’s day arrangement, bouquet, or something a little different. Order now for Father's Day flower delivery in Fairfax, VA.

[floristusa]

Flower Delivery Reston Virginia by Greensleeves Florist

Greensleeves Florist offers you a diverse selection of the finest flowers to give to your loved ones for every moment on the same day. With same-day flower delivery in Reston, you can express your affection for special people with classic last-minute floral arrangements and one-of-a-kind bouquets from a flower shop in Reston.

[floristusa]

Spring Flower Delivery Fairfax VA - Greensleeves Florist

Send Spring flowers from Fairfax, VA local florist. Greensleeves Florist Florist has a large selection of gorgeous floral arrangements and bouquets. We offer same-day flower deliveries for Spring flowers in Fairfax, VA.

[floristusa]

6 Tips to Create a Perfect Romantic Valentine’s Day Table

Valentine's Day is right around the corner, folks! Time to start planning a special evening for you and your special someone. And what better way to set the mood than with a gorgeous, romantic Valentine's Day table?

[floristusa]

Christmas Flower FREE Delivery Fairfax VA - Greensleeves Florist

One of the simplest pleasures of the holiday season is receiving fresh and beautiful Christmas flowers. Greensleeves Florist has everything festive you need to adorn the halls, from poinsettias and wreaths to mixed Christmas flower arrangements. Order today for the freshest Christmas flower delivery in Fairfax, VA, and the surrounding areas!

[floristusa]

Send your Best Wishes with these Beautiful Get Well Flowers

Flowers are precious tokens of feelings, it is a creative way to express your heart’s deepest wishes. Receiving and giving flowers is a tradition which is followed in various cultures and religions, it is so widespread that every special occasion deserves a bouquet of fresh flowers. Bringing this freshness of flowers to your expression of thought does not limit it to moments of joy, but in tough times where someone needs motivation, a boost of positivity and support, flowers always come forth. Such are ‘Get Well Soon’ flowers, these not only encourage the patient but also display your care and best wishes. Here is How to Choose to Get Well Flowers along with flower suggestions..

[floristusa]

Valentine's Day Flowers | Valentine's Day Flower FREE Delivery Fairfax VA by Greensleeves Florist

February 14th has become a tradition each year to send flowers to your loved one to let them know you love them. Surprise them with beautiful valentine’s day flower arrangements and reveal more of your sincerity for this love-filled holiday. Send Valentine's Day Flowers in Fairfax, VA.

[floristusa]

Just Because Flower Delivery Fairfax VA - Greensleeves Florist

With Just Because flowers from Greensleeves Florist, send an unexpected surprise for anyone, or for no reason at all. You're sure to discover their ideal present among our fresh and vibrant bouquets and arrangements. Take advantage of our freshest just-because flower delivery from your local florist in Fairfax, VA, and even the surrounding areas.

[floristusa]

Anniversary Flowers | Anniversary Flower FREE Delivery Fairfax VA by Greensleeves Florist

Fresh Anniversary Flowers Delivery from Greensleeves Florist Flower Shop Steal that special someone’s heart with a bouquet from Greensleeves Florist Flower Shop that expresses how you feel. Choose an anniversary flower arrangement that tells them how much they mean to you and make the day one filled with love and gratitude.

[floristusa]

Birthday Flower FREE Delivery Fairfax VA - Greensleeves Florist

Birthday Flowers by Greensleeves Florist Inc Fairfax VA Put together the perfect combination of petals and say Happy Birthday in style. We do same-day flower delivery for birthdays and all special occasions and also hand delivered right to your doorstep. When it comes to Birthday Flowers FREE Delivery in Fairfax VA there’s simply no better place to call for the best bouquets in town than Greensleeves Florist in Fairfax VA. We offer Same-day flower delivery in Fairfax VA, Arlington VA, Reston VA and nearby cities.