#Grazia sports edition
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motogadi · 4 years ago
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NEW HONDA GRAZIA 125 SPORTS EDITION SCOOTER LAUNCHED
NEW HONDA GRAZIA 125 SPORTS EDITION SCOOTER LAUNCHED
Recently Honda two wheeler has launched the new Honda Grazia 125 with sports edition in India market. As we know the scooter market is continuously expanding in India. So the Honda lunched the Grazia scooter with styling features to attract and grab the youth in segment. “Honda Grazia is an advanced 125cc urban scooter tailor-made for those riders who prefer to make an impact reflecting their…
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vilaspatelvlogs · 4 years ago
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Honda Grazia स्पोर्ट्स एडिशन लॉन्च, जानें इस स्पोर्टी और स्टाइलिश स्कूटर की खासियतें
Honda Grazia स्पोर्ट्स एडिशन लॉन्च, जानें इस स्पोर्टी और स्टाइलिश स्कूटर की खासियतें
पढ़ें अमर उजाला ई-पेपर कहीं भी, कभी भी। *Yearly subscription for just ₹299 Limited Period Offer. HURRY UP! ख़बर सुनें ख़बर सुनें Honda Motorcycle and Scooter India (होंडा मोटरसाइकल एंड स्कूटर इंडिया) ने अपने एडवांस्ड अर्बन 125 cc स्कूटर Grazia Sports Edition (ग्राजिया स्पोर्ट्स एडिशन) को नए स्पोर्टी अवतार में लॉन्च किया है। आइए जानतें हैं इस स्पोर्टी और स्टाइलिश स्कूटर की खासियतें।  स्पोर्टी…
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go-21newstv · 4 years ago
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Honda Two-Wheelers Offers Cashback Of Up To Rs. 5,000 On Select Models
Honda Two-Wheelers Offers Cashback Of Up To Rs. 5,000 On Select Models
View Photos The Honda Grazia Sports Edition was launched in India this January Honda Motorcycle and Scooter India recently announced an exciting cashback offer on the Activa 125 scooter. The two-wheeler manufacturer has extended this offer on select models including Grazia 125 Sports Edition and Livo motorcycle. The company is offering a cashback of up to ₹ 5,000 on the purchase of these…
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gaadikey · 4 years ago
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Honda Grazia Sports Edition launched at Rs 82,564/-
Honda Grazia Sports Edition launched at Rs 82,564/-
Honda Motorcycle and Scooter India Pvt Ltd. today launched its advanced urban 125cc scooter in an all-new avatar, the sporty stunning genius – Grazia Sports Edition. Talking about the new Grazia Sports Edition, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said,  “Honda re-invented the scooter market in last 20 years which has only grown with…
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mikhaelasworld · 4 years ago
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SUPER MODEL PROFILE | HILARY RHODA
Hilary Rhoda  is an American fashion model. She is perhaps best known for her work with the brand Estée Lauder and her 2009, 2010, and 2011 appearances in the Sports Illustrated Swimsuit Issue.
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Hilary was discovered at a ProScout event in Washington, D.C. She soon appeared in ads for Hollister and Abercrombie, before switching to Click Model Management and then to IMG Models, globally.
She has workes with bug fashion houses and top brands around the world with Balenciaga,Valentino,Belstaff, Dolce & Gabbana, Givenchy, Donna Karan, Gucci, Gap,DSquared², Shiatzy Chen,Chanel,YSL, Michael Kors,Anna Sui,Louis Vuitton, Blumarine, Ralph Lauren,Victoria's Secret,Bally,Jean Paul Gautier,Rebecca Minkoff,Spiga, St. John Knits, ERES Beachwear,Neiman Marcus and more.
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She has graced the covers for Vogue, Harpers Bazaar, Elle, Glamour, Dress to Kill, Allure, Deluxe, The Edit, Iris, S,Grazia, Self,Foam,Madame, Town & Country,W, Numero, Vamp, Muse, Hamptons, L'officiel, The Look, Style,Lui and more.
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She was selected to model the Hope Diamond in the Embrace Hope necklace on November 18, 2010, for the 50th anniversary on display at the Smithsonian and ranked sixth in Forbes' 2013 ranking of the world's highest-paid models.
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Hilary announced on November 13, 2013, that she was engaged to former National Hockey League player Sean Avery. They were married at the Parrish Art Museum in New York on October 10, 2015. She announced she was expecting their first child in 2020. Their son, Nash Hollis Avery, was born on July 28, 2020.
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primehonda · 4 years ago
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Hit the road with the sporty avatar of the #StunningGenius - the all new Grazia 125 Sports Edition. With its sporty graphics and stunning, intelligent features, enjoy the rush you always wanted in your ride.
Call: Vijayanagar - 80505 03111 | Nagarbhavi - 80957 78000 | Kamakshipalya - 78299 00444
#HondaGrazia #StunningGenius #GraziaFeatures #HondaMotorcycles #Motorcycles #Scooters #HondaShowroom #PrimeHonda
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navprabhattimes · 4 years ago
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Honda ने स्कूटर लवर्स के लिए भरतीय मार्किट में लांच किया Grazia का Sports Edition, जाने इसका मूल्य
Honda ने स्कूटर लवर्स के लिए भरतीय मार्किट में लांच किया Grazia का Sports Edition, जाने इसका मूल्य
होंडा मोटरसाइकिल एंड स्कूटर इंडिया प्राइवेट लिमिटेड (Honda Motorcycle and Scooter India Pvt Ltd) ने अपने आधुनिक अरबन 125 सीसी स्कूटर के नए अवतार Honda Grazia Sports Edition को भारत में लॉन्च कर दिया है। कंपनी ने Grazia के नए स्पोर्ट्स एडीशन को दो रंगों में लॉन्च किया है। Honda Grazia Sports Edition के डिजाइन में बदलाव किया गया है. इस स्कूटर में नुकीले हेडलैंप और पोजिशन लैंप दिए गए हैं. स्कूटर में…
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headlineenglish · 4 years ago
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Honda Grazia 125 Sports Edition Launched In India: Prices Start At Rs 82,564 http://www.headlineenglish.com/citizen-news/honda-grazia-125-sports-edition-launched-in-india-prices-start-at-rs-82564/?feed_id=50965&_unique_id=6005813ce200e
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go-21newstv · 4 years ago
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Honda Grazia 125 Sports Edition Launched In India; Priced At Rs. 82,564
Honda Grazia 125 Sports Edition Launched In India; Priced At Rs. 82,564
View Photos The Honda Grazia Sports Edition will soon be available at all HMSI dealerships across India Honda Motorcycle and Scooter India (HMSI) has launched the new Honda Grazia Sports Edition in India. The scooter is a special edition model and it is priced at ₹ 82,564 (ex-showroom, Gurugram). The Sports Edition of the Grazia 125 will be available in two colours which are Pearl Nightstar…
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tabloidtoc · 4 years ago
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Us, October 26
You can buy a copy of this issue for your very own at my eBay store: https://www.ebay.com/str/bradentonbooks
Cover: The truth about Carrie Underwood’s darkest days 
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Page 4: Who Wore It Best? Izabel Goulart vs. Alyssa Diaz, Bridget Moynahan vs. Hilary Duff 
Page 6: Loose Talk -- North West on how she’d make the world a better place, Eva Mendes’ response to a social media troll who suggested that Ryan Gosling should take her out more, Stevie Nicks on whether Harry Styles would be her type if he were older, Adam Sandler on his pandemic beard, Dolly Parton on posing for Playboy in honor of her 75th birthday in January 
Page 8: Contents 
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Page 10: Hot Pics -- Prince William and Duchess Kate stepped in for Queen Elizabeth to meet with the president of Ukraine Volodymyr Zelensky and his wife at Buckingham Palace, Joe Manganiello does his best impression of Rafiki holding up Simba with his own pup Bubbles at an Archenemy screening in Montclair, Macaulay Culkin sent the internet wild when he shared this photo of himself in a mask featuring his iconic wide-mouthed expression from Home Alone 
Page 12: Venus Williams turns heads in a bold Louis Vuitton ensemble at the brand’s spring-summer 2021 runway show in Paris, Lily-Rose Depp and her mom Vanessa Paradis at the Chanel show in Paris, Tom Cruise films a scene in a car for Mission: Impossible 7 in Rome 
Page 13: Sarah Jessica Parker working at her SJP collection store in NYC, Jordan Fisher steps out for fresh air in L.A., Jeannie Mai 
Page 14: Kaley Cuoco and costar Michelle Gomez on the streets of the Big Apple filming scenes for their new series The Flight Attendant, Machine Gun Kelly with girlfriend Megan Fox 
Page 15: Christina Aguilera and daughter Summer kick off spooky season at the 2020 Nights of the Jack Friends & Family Night in Calabasas, director Steve McQueen and Letitia Wright greet each other at the London Film Festival premiere of Mangrove 
Page 16: Rise and Grind -- caffeine-lovers need their morning fix -- Tan France, Ireland Baldwin in L.A., Jenna Fischer, Nick Viall, Peyton List running errands in L.A. 
Page 18: Khaki Craze -- celebs sport fall’s hottest trend -- John Krasinski filming Jack Ryan in Rome, Maisie Williams and Reuben Selby are color-coordinated in Dior during Paris Fashion Week, Irina Shayk works it for Boss in Milan, Olivia Palermo in Milan, Suki Waterhouse in Milan, Little Mix Jesy Nelson and Leigh-Anne Pinnock and Perrie Edwards and Jade Thirlwall in London 
Page 20: Petal Pushers -- these stars and flowers are a bunch of beauties -- David Beckham, Simone Biles and sunflowers, Madelaine Petsch and poppies, Hilarie Burton on Mischief Farm in Rhinebeck, NY 
Page 21: Jessica Chastain in the sunflower field, Yolanda Hadid and lavender, Travis Scott and daughter Stormi wander in the flower fields 
Page 22: Stars They’re Just Like Us -- Jessica Simpson works out, Garrett Hedlund plays tennis, Tyler the Creator dines out
Page 24: Love Lives -- For Artem Chigvintsev watching fiancee Nikki Bella’s postpartum depression was difficult 
Page 25: Camila Cabello is Shawn Mendes’ biggest fan, Kelly Rowland is expecting her second child with husband Tim Weatherspoon, Alec Baldwin and wife Hilaria Baldwin never bicker when it comes to parenting 
Page 26: Hot Hollywood -- Just weeks after calling off their short-lived engagement Max Ehrich’s team picked up his belongings from Demi Lovato’s house including the engagement ring he proposed with in July -- Max who is currently filming a movie in Atlanta is heartbroken about the split while Demi isn’t looking back and she’s acting as if she was never engaged to Max and that their relationship never happened
Page 27: It’s been nearly 10 years since Jessica Simpson last released an album but a comeback is on the horizon and she’s been working on new music and she realizes her past hits are too old for audiences to relate to so she’s focused on making more current tunes, Kim Kardashian West flaunted her hourglass figure for the first issue of Grazia USA and inside got candid about her challenging year, Katie Holmes and Emilio Vitolo Jr. are showing no signs of slowing down anytime soon and the pair are like young teens in love when they’re together and it shows -- Emilio lights up around Katie and whenever he’s asked about her he blushes and smiles -- the chef’s loved ones have also given Katie their stamps of approval 
Page 28: A Day in the Life -- Ruby Rose 
Page 29: When longtime Dancing With the Stars hosts Tom Bergeron and Erin Andrews were replaced with Tyra Banks many were skeptical about the choice but ABC producers had high hopes but now nearly halfway through the season Tyra’s job may be under fire especially after she announced the wrong bottom two couples during Week 4 -- it’s not going well because Tyra thinks she has so much experience hosting she doesn’t have to prepare and she’s also terrible at taking any feedback or constructive criticism
Page 30: Cover Story -- Carrie Underwood stronger than ever -- the country music superstar is opening up about her trials and tribulations and how she made it back from the brink 
Page 34: How legendary supermodel Cindy Crawford stays in tip-top shape 
Page 35: Like mother, like daughter -- Kaia Gerber’s a chip off the old block in the health and wellness department 
Page 36: Marion Cotillard takes us behind the scenes of her first campaign as the face of Chanel No. 5 
Page 38: Kristin Chenoweth shares scary good secrets for hosting the holiday 
Page 42: Us Musts -- Shea and Syd McGee bring their unique aesthetic to hopeful clients in a new Netflix series Dream Home Makeover 
Page 46: Fashion Police -- Mayim Bialik edition -- the Blossom alum looks back at her style choices from the ‘80s and ‘90s 
Page 48: 25 Things You Don’t Know About Me -- Ben Feldman 
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030303ly1999 · 5 years ago
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todaynewsstories · 6 years ago
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Christian Dior’s Haute Couture circus clowns conjure up magical place
Model Natalia Vodianova poses after the Haute Couture Spring-Summer 2019 collection show for fashion house Dior in Paris, France, January 21, 2019. REUTERS/Gonzalo Fuentes
PARIS (Reuters) – Harlequins and Pierrot clowns entertained at Christian Dior’s Haute Couture catwalk show in Paris on Monday, as models sporting ruffs, sequined dresses and ringmaster jackets paraded through a circus tent, surrounded by acrobats.
Glittering bonnets by milliner Stephen Jones and sparkling shoes added to the whimsical collection, on the first day of Haute Couture Fashion Week, a celebration of an elite club of high-end designers with one-of-a-kind outfits.
Actresses Felicity Jones and Rachel Brosnahan looked on from the front row, as the models wove their way through human towers formed by the troupe of female acrobats.
Polka-dotted skirts and extravagantly beaded bodysuits contrasted with more subtle looks at the show, with black or white ruffle necks recalling the melancholic Pierrot, a fictional love-worn clown.
Standout numbers at the LVMH -owned brand included a gold pleated evening dress with a Grecian twist.
Dior said in show notes that the circus was a “magical place” which its eponymous late founder had enjoyed visiting.
“The circus is something that goes around the world and changes the city when it arrives. It’s like fashion week when arriving in Paris or Milan, it changes the atmosphere,” womenswear designer Maria Grazia Chiuri told journalists.
Haute Couture Week runs until Jan. 24, with grandees of Parisian fashion like Chanel and Jean Paul Gaultier as well as newer designers such as Julien Fournie and Alexis Mabille set to present their styles in the run of 30 catwalk shows.
Reporting by Sarah White and Claudia Wyatt, Editing by Alexander Smith
Our Standards:The Thomson Reuters Trust Principles.
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laurentuck · 7 years ago
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Lupita Nyong'o 'disappointed' that magazine edited out her 'kinky, coily hair'
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Lupita Nyong’o has criticised Grazia magazine for editing out her ‘native heritage.’ (Photo: Getty Images)
Lupita Nyong’o is disappointed that Grazia magazine edited out her hair natural on the cover of its November 2017 issue.
Photographed for the United Kingdom publication, the actress, who next stars in Marvel’s Black Panther, appears to be sporting a shaved head. However, as the 34-year-old shared in an Instagram featuring original outtakes and the final version, she actually had her hair pulled back into a low ponytail.
As I have made clear so often in the past with every fiber of my being, I embrace my natural heritage and despite having grown up thinking light skin and straight, silky hair were the standards of beauty, I now know that my dark skin and kinky, coily hair are beautiful too. Being featured on the cover of a magazine fulfills me as it is an opportunity to show other dark, kinky-haired people, and particularly our children, that they are beautiful just the way they are. I am disappointed that @graziauk invited me to be on their cover and then edited out and smoothed my hair to fit their notion of what beautiful hair looks like. Had I been consulted, I would have explained that I cannot support or condone the omission of what is my native heritage with the intention that they appreciate that there is still a very long way to go to combat the unconscious prejudice against black women's complexion, hair style and texture. #dtmh
A post shared by Lupita Nyong'o (@lupitanyongo) on Nov 9, 2017 at 6:11pm PST
Nyong’o expressed in the post that, as she has repeatedly made clear, “I embrace my natural heritage and despite having grown up thinking light skin and straight, silky hair were the standards of beauty, I now know that my dark skin and kinky, coily hair are beautiful too.”
The actress, who’s graced influential magazines all over the world — including Vogue (multipole times!), Elle, Glamour, and more — noted that she does so because it “fulfills me as it is an opportunity to show other dark, kinky-haired people, and particularly our children, that they are beautiful just the way they are.”
However, she continued, “I am disappointed that @graziauk invited me to be on their cover and then edited out and smoothed my hair to fit their notion of what beautiful hair looks like.” She concluded, “Had I been consulted, I would have explained that I cannot support or condone the omission of what is my native heritage with the intention that they appreciate that there is still a very long way to go to combat the unconscious prejudice against black women’s complexion, hair style and texture. #dtmh”
A post shared by Grazia UK (@graziauk) on Nov 10, 2017 at 5:06am PST
Grazia UK responded with a statement, apologizing unreservedly for its actions, noting that it’s “committed to representing diversity throughout its pages.” The magazine added that “at no point did they make any editorial request to the photographer for Lupita Nyong’o’s hair to be altered on this week’s cover, nor did we alter it ourselves.”
This isn’t the first time Nyong’o, who was born in Mexico but spent her childhood in Kenya, has dealt with digital manipulation of her appearance. Appearing on the January 2014 cover of Vanity Fair, social media noticed that her dark skin looked noticeably lighter.
Additionally, after Vogue said that her 2016 Met Gala hair inspiration came from Audrey Hepburn, she took to Instagram to correct the publication.
Hair Inspiration. Check. @vernonfrancois @voguemagazine #metball2016
A post shared by Lupita Nyong'o (@lupitanyongo) on May 4, 2016 at 6:50am PDT
This also isn’t the first time in recent weeks that a magazine has edited out natural hair. Evening Standard featured Solange Knowles on its cover in October. While the finished product has the singer sporting blonde braids with large pearl earrings and a white ruffled top, the original outtake also had a a braided crown.
dtmh @eveningstandardmagazine
A post shared by Solange (@saintrecords) on Oct 19, 2017 at 9:25am PDT
Solange took to Instagram and posted the image with the caption dtmh (where Nyong’o seemingly got her hashtag inspiration from), which stands for “Don’t Touch My Hair,” which just so happens to be a song off her album.
Read more from Yahoo Lifestyle: 
Founder of black-owned beauty brand shares sweet story behind her products
Boyfriend surprises ‘bae’ with new hair salon
Why Good American focuses on body positivity: ‘It’s quite boring to do double zero’
Follow us on Instagram, Facebook, and Twitter for nonstop inspiration delivered fresh to your feed, every day.
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hotelsulmare · 7 years ago
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Eventi a Loano fino al 23 luglio: mercoledì 19 il concerto di Ermal Meta
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Calendario delle manifestazioni dal 17 al 23 luglio 2017, promosso dall'Assessorato al Turismo, Cultura e Sport del Comune di Loano.
 LUNEDÌ 17 LUGLIO 2017
ore 21.00 Biblioteca Civica, Palazzo Kursaal
“GUIDA ALL'ASCOLTO“
introduzione musicologica all'ascolto del concerto estivo del Coro Polifonico Città di Loano
Associazione Musicale Loanese
 LUNEDÌ 17/DOMENICA 30 LUGLIO 2017
Sala Mosaico, Palazzo Doria
MOSTRA PERSONALE DI PITTURA DI BESSONE PIERA E FIORE MARIA GRAZIA
 MARTEDÌ 18 LUGLIO 2017
·         ore 18.00, Giardino del Principe
in caso di maltempo presso la Biblioteca Civica di Palazzo Kursaal in Corso Roma
RASSEGNA "I MARTEDI' DELLA CULTURA"
PRESENTAZIONE DEL LIBRO "DELIRIA DE PROFUNDIS" DI SILVIO CARRARA SUTOUR
intervista con l’autore a cura di Graziella Frasca Gallo (la Gieffegi della Gazzetta di Loano)
Accompagnamento musicale Maestro Roberto Sinito (chitarra e voce)
ingresso libero – segue aperitivo
 ·         ore 21.30, Giardino del Principe
RASSEGNA CINEMATOGRAFICA
"IO PRIMA DI TE"
intero € 5,00 - ridotto € 4,50 (under 12 over 65 e convenzionati)
 MERCOLEDÌ 19 LUGLIO 2017
·         ore 19.00
CENA IN BIANCO
 ·         ore 21.30, Giardino del Principe
ERMAL META
CONCERTO
Per Info: www.giardinodelprincipe.it
Prevendita: www.ticketone.it - Lollipop Dischi - Via Garibaldi 64 Loano - Tel. 019675488 - Cell. 3393265115
 GIOVEDÌ 20 LUGLIO 2017
ore 21.30, Giardino del Principe
LOANO A MISURA DI FAMIGLIA
SPETTACOLO TEATRALE PER BAMBINI – "IL BAULE MAGICO"
ingresso libero
 GIOVEDÌ 20/VENERDI' 21 LUGLIO 2017
ore 21.00, Lungomare, Orto Maccagli
RASSEGNA FINALMENTE VENERDÌ
DANILA SATRAGNO – VOCAL CARE
il 21 luglio GUEST STAR ELENA BALLERINI
 VENERDÌ 21 LUGLIO 2017
ore 21.30, Giardino del Principe
EDOARDO BENNATO
CONCERTO
Per Info: www.giardinodelprincipe.it
Prevendita: www.ticketone.it - Lollipop Dischi - Via Garibaldi 64 Loano - Tel. 019675488 - Cell. 3393265115
VENERDÌ 21/ DOMENICA 30 LUGLIO 2017
Campi Tennis Via Aurelia 66
TORNEO OPEN SINGOLARE DI TENNIS MASCHILE/FEMMINILE
Tennis Club Loano
 VENERDÌ 21/SABATO 22 LUGLIO 2017
(in caso di maltempo anche domenica 23 luglio)
Ore 18.00, Lungomare, presso Casetta Dei Lavoratori Del Mare
FESTA DEL MARE: MUSCOLATA
Confraternita dei Turchini
 SABATO 22 LUGLIO 2017
ore 21.00, Giardino del Principe
RADUNO BANDISTICO "E.GARASSINI"
Associazione Musicale S.M. Immacolata
 DOMENICA 23 LUGLIO 2017
·         ore 19.00/23.00, Bagni Medusa
SFILATA DI CANI "BAU BAU SFILIAMO 2^ EDITION"
musica dal vivo e grigliata
 ·         ore 21.30, Giardino del Principe
SIMONE CAMPA E LA PARANZA DEL GECO
SPETTACOLO DI DANZA
ingresso libero
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titoslondon-blog · 8 years ago
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New Post has been published on Titos London
#Blog New Post has been published on http://www.titoslondon.in/anushka-sharmas-latest-cover-shoot-makes-a-strong-sociocultural-point-in-style/
Anushka Sharma’s latest cover shoot makes a strong sociocultural point in style
Fashion statement. (Source: File photo)
Days after the Central Board of Film Certification denied a certificate to the critically acclaimed film Lipstick Under the Burkha for being ‘lady oriented’, among other very strange things, a leading fashion magazine’s cover featuring Anushka Sharma makes a valid and poignant point, and that too with style.
ALSO SEE | Priyanka Chopra to Kendall Jenner: Most controversial lifestyle mag covers of 2016
The latest March cover of Vogue India features the Phillauri actress exuding a chilled out, yet fierce attitude wearing a Dior tee with the slogan ‘We Should All Be Feminists’, paired with a sheer skirt with frills. Giving a casual feel to the look, stylist Anaita Adajania opted for black suede pumps with a printed backstrap, minimalist accessories adding to that ‘I don’t give a damn’ vibe included a simple black choker and a statement ring.
Her hair was done in a no-nonsense straight cut, with Sadhna-bangs, and the make-up was bold, striking and slightly grunge with graphic liner and a bright pop of pink.
The Counter Culture Queen @AnushkaSharma slaying on the cover of Vogue India, March 2017 Edition ❤🔥 #AnushkaOnVogue pic.twitter.com/pv6oKoCEf5
— CLUB ANUSHKA™ (@ClubAnushka) February 25, 2017
Now, we’re all aware that Sharma doesn’t believe in mincing words when it comes to sharing her opinion, and in the light of recent events in the film industry, the cover makes an important statement through fashion. In fact, this is also the same T-shirt to grace the cover of Vogue Korea.
The T-shirt itself has an interesting backgrounder. It was apparently designed by Dior’s first female creative director Maria Grazia Chiuri for her Spring-Summer 2017 collection, and was inspired by feminist writer Chimamanda Ngozi Adichie’s book of the same name – We Should All Be Feminists.
It was also sported by celebrities such as Rihanna earlier this year.
This is not the first time that T-shirt writing has been used to convey a message by an Indian celebrity, though the last time it ended up getting more brickbats than kudos. In 2016, Priyanka Chopra’s cover for Condé Nast Traveller – in which she wore a tee with the words Refugee, Immigrant, Outsider all struck out, while the word Traveller at the end wasn’t – was lambasted for being insensitive given that the world was dealing with the crisis of Syrian refugees.
© The Indian Express Online Media Pvt Ltd
Tags:
anushka sharma
Celeb Fashion
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lenshop · 8 years ago
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The History of Persol Eyewear  - Lenshop
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Turin 1917, Giuseppe Ratti, photographer and owner of Berry Opticians, began an adventure destined to lead to international success, Persol. Indeed, it was in a small courtyard in Via Caboto that he began to make technically advanced glasses, designed to satisfy the demands of pilots and sports drivers who required comfort, protection and optimum vision.
Thus Protector glasses were born, made using round smoked lenses with rubber edges and attached to the head by means of elastic bands. Soon they were adopted by the Armed Forces and by pilots in the Italian Military Aviation.
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Intuition, ingenuity, innovation and quality made Protector glasses the choice of several air forces around the world, including the United States. During this period they were worn by flying, driving and motorcycling aces - D'Annunzio, De Pinedo, Ferrarin, Chiron, Nazzaro, Fangio, Opessi, Bolognini and Ghersi to name but a few of their most famous users."
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Protector glasses received a truly special initiation from Major Gabriele d’Annunzio (for whom a model was made to measure) and Captain Natale Palli on their historical flight over Vienna on 9 August 1918, as well as from Francesco De Pinedo on his transatlantic flight that lasted some 193 hours!
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From the pen of a great designer, Eugenio Colmo, a.k.a. Golia, came to life the “Cinesino” in 1920, a character that distinguished the Berry shop in Via Roma and that, with its graphic development, accompanied advertising campaigns for Ratti’s products for 50 years, in particular the Persol line that was created in that period.
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Again in the 1920s the famous yellow-brown lens that is mounted on all Persol glasses was created using neutral crystal made from the purest silica. Its singular characteristic is owed to a special “en masse” manufacturing process that determines its colouring and guarantees extremely high protection from the sun’s harmful rays.
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In 1924 Protector obtained the first of 14 international patents. Composed of 41 parts requiring 43 different assembly procedures, Protector glasses were also adopted by the Swiss Military Department in 1927 after careful analysis.
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Subsequent development of the Protector model, guided by an intuition and determination to create truly revolutionary sunglasses in terms of quality and ease of wearing, led to the creation of the Persol trademark (Persol from “per il sole” meaning “for the sun”, highlighting their function of protection against the sun’s rays).
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The extraordinary characteristics of this innovative product were its neat design, crystal lenses (the pride of Persol), the Silver Arrow (both a functional detail and unmistakable decorative element) and the Meflecto patent, a system studied to make the stems flexible and offer maximum comfort.
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The late 1930s saw the introduction of the Meflecto system, the world’s first flexible stem that is still today a distinctive feature of the Persol brand. The stem’s flexibility derives from the introduction of nylon or metal cylinders intersected by a stainless steel core providing absolute comfort and adaptability to any face.
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This period also marked the creation of Persol Victor Flex, an application of the Meflecto concept. A real fountain of technology, the glasses were equipped with a flexible bridge (the “3-notch bridge“, still used today in model 649) that creates a comfortable curve and improves fitting. A further internal metal reinforcement is applied to the stems of new models to allow their adjustment both in length and curving.
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This period also marked the birth of the Silver Arrow, Persol’s unmistakable symbol:  a hinge decorated with an arrow on the stem, inspired by the swords of ancient warriors.  This innovation, born of Ratti’s intuition, was immediately patented in several countries.
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Various versions of the arrow followed until development and technical and design adjustments led to the “Supreme” arrow, that still today distinguishes the Persol trademark. As both a functional detail and decorative element, the arrow soon brought Persol international recognition (and copying) of its very particular style.
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Model 649, built for tram drivers in Turin who needed large glasses to protect their eyes against the air and dust, was created in 1957. The novelty of its design made it a very successful pair of glasses, copied over the years by many competitors, and in 1961 they entered into legend when Marcello Mastroianni wore them in the film “Divorce Italian Style”.
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Protected by several patents and registered trademarks, model 649 (still today of great relevance and present in collections) represents the symbol par excellence of Persol design. Thanks to its particularity, in a 1994 French book entitled “Qualità: scènes d'objets à l'italienne“ it was included among the objects most representative of the Italian creative genius of yesterday and today.
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In the 1960s Persol became a source of real pride for Italian industry. Production was extended to work goggles - the Labor model were protective goggles for welding, with specific filters for various uses. It was a highly researched and specialized line, holding over 35 international patents, that took the Persol brand name to the top of the world’s eyewear industry.
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1962 was the year in which the United States market was conquered (though Persol had already been supplying NASA with the “four-lens” model).
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At that time Persol glasses were more and more often being worn by top personalities of the period, not only pilots and sportsmen but also film and television stars such as Greta Garbo and Steve McQueen, who chose Persol both on the set and in everyday life.
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The 1980s extended the considerable attention that Persol had always paid to technological innovation and care for its products. Indeed, it took part in several expeditions to test its lenses at high altitudes and in the desert, verifying their performance in extreme conditions, and to experiment with the use of innovative materials.
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Over the 80s and 90s, therefore, we see Persol being tested in the most extreme conditions, with an expedition to the Svalbard Islands in Northern Norway, the sponsoring of and participation in several editions of the gruelling Paris-Dakar race, and the outfitting of an entire team for the Pharaohs Rally in 1991.
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In Siberia, Vorkuta over 75 ° N, 65 ° below zero, the Russian astronauts parachuted tutorials for survival, were equipped with Persol sunglasses with polarized lenses plywood.
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And again, alpinist Enrico Rosso wore Persol glasses in 1989 as he climbed up to the Himalayan summit of Kun (23251 ft). With him was ophthalmologist Paolo Gugliermina who looked after ocular testing. Upon his return he reported that none of the men on the expedition had suffered eye problems thanks to protection from Persol lenses specifically designed for the mission.
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Other expeditions to the Himalayas, including one to Cho Oyu, the “Turquoise Goddess” at 26,906 feet, took place in the early 90s thanks also to Persol performance. These test-beds, in association with undisputed personalities from the world of mountaineering such as Reinhold Messner, made it possible to carry out extremely important optical studies and tests on the quality of Persol lenses.
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From the wealth of information gathered from sportspeople, “Persol Sport” was created in 1990, a line designed to protect the eyes of those involved in sporting activities. At that time Persol’s image was closely associated with personalities from the worlds of sport, such as Jean Alesi in 96 and 97.
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In the early 1990s Persol΄s female image was entrusted to Italian actress Ornella Muti, for whom Persol purposely created a pair of incredibly popular glasses (the elegant 830 model), and then in 1993-94 with super model, Carol Alt. She too was dedicated a personalised model (the Carol 853 model).
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Los Angeles, 1991, in the legendary and exclusive Rodeo Drive in Beverly Hills, the first Persol boutique opened as proof of a preference shown by an ever wider public.In 1994 Persol was present in 40 countries worldwide and sold in 3.500 points of sale in Italy and over 12.000 in the rest of the world. Its success was indisputable and due to the refinement of its models, Persol has been chosen for the advertising campaigns of great names in the world of fashion.
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In April 1995 the Luxottica Group, world leaders in the sector, acquired the Persol trademark and turned it into a major international reality. Persol thus became one the most important brand names on the worldwide eyewear scene while maintaining its roots and loyalty to tradition and quality. Indeed, Luxottica continues to make Persol glasses in the historical factory in Lauriano (Turin) where still today they are made with the same care and attention they have always received.
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In 1995, 649 was chosen to represent the relationship that exists between fashion, design and technology and was displayed at the exhibition “Fra Moda e Design, linea infinita“ at the Milan Triennial alongside creations by Armani, Cartier, Mary Quant, Prada, Rolex and many others. In 2004 the model was displayed at the exhibition “Excess“. Fashion & Underground in the ‘80s alongside a varied collection of contemporary pop culture items, perfectly demonstrate the agelessness of legends.
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Persol has, from time to time, entrusted its public image to some exceptional figures: from the aforementioned Ornella Muti, Jean Alesi and Carol Alt to the extraordinary actress Maria Grazia Cucinotta, footballer Alessandro Del Piero (promoter in 1998-99) and footballer Filippo Inzaghi (promoter in 2004). These personalities have shown their preference for the Persol legend and interpreted its style and character with elegance and originality.
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Over the years many famous personalities have chosen Persol and its quality, becoming spontaneous promoters of our brand name: top sportspeople, leading figures in international business and, above all, undisputed celebrities from the world of cinema, a privileged sector for Persol.
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Persol glasses have been worn by great names in international cinema who have chosen the Italian sunglasses par excellence not only on set but also in their day-to-day life. Persol’s long “filmography” began in the 1960s and continues to grow, marking a truly special and magical love story with the movie industry.
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Today, a new chapter in the Persol legacy is written: the iconic 649 dares to evolve. The new-born icon, 9649, retains the legendary unmistakable shape while disclosing thinner and lighter profiles.
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