#GoogleSearchUpdate

[esignwebservices]

Google confirms it’s beginning to roll out its latest core algorithm update for March 2023. Core algorithm updates can impact search rankings, making it crucial for SEOs and website owners to stay informed and adapt strategies.

[phonemantra-blog]

For the past two years, Google Search has offered a seemingly endless stream of information through its infinite scroll feature. This functionality allowed users to continuously scroll through search results without needing to click on separate pages. However, in a recent shift, Google has announced it will be discontinuing infinite scroll, opting for a more traditional page-by-page search result format. Let's delve deeper into this change and explore its potential implications for users and SEO strategies. Google Reportedly Discontinuing Infinite Paging Through the Past: A Look Back at Infinite Scroll In 2021, Google introduced continuous scrolling for mobile search results, mimicking the endless scroll users experience on social media platforms. The feature proved popular, offering a seamless browsing experience and potentially encouraging users to delve deeper into search results. A year later, Google extended the functionality to desktop search results, solidifying its commitment to an infinite scroll future. Hitting the Brakes: Why is Google Discontinuing Infinite Scroll? Despite its initial appeal, Google has decided to roll back Infinite Scroll. The company cited a few key reasons for this change: Prioritizing Speed and Efficiency: Google claims that infinite scroll didn't necessarily translate to a more satisfying search experience. By automatically loading more results, the search engine might have been prioritizing quantity over quality. The company suggests that the return to a page-by-page format will allow them to serve search results faster on more searches, focusing on delivering the most relevant information upfront. User Control and Awareness: The infinite scroll format could potentially lead users to scroll mindlessly through irrelevant results. With the return to pagination, users have more control over their search journey. They can see how many search results exist and choose to navigate to specific pages based on their needs. This increased control can foster a more purposeful and efficient search experience. Unveiling the New Look: Paging Forward with Google Search So, what can users expect with the discontinuation of infinite scroll? The changes will be implemented in two phases: Desktop Users: The change has already begun rolling out for desktop searches. Users will now see a traditional page layout with page numbers displayed below the search bar. Following this row of page numbers will be a "Next" option, allowing users to easily navigate to the subsequent page of results. Mobile Users: The update for mobile devices is expected to arrive "in the coming months." While specific details haven't been confirmed, Google might introduce a "More Results" button at the bottom of the search results page. Tapping this button would likely load the next page of search results, similar to the functionality currently offered on the desktop. The Impact on SEO: A New Era for Search Engine Optimization The shift away from infinite scroll could potentially impact SEO strategies. Previously, SEO efforts might have focused on optimizing content for various positions within a single, seemingly endless page of search results. With the return to pagination, websites ranking lower on the first page might see a decrease in organic traffic. However, this change also presents an opportunity for SEO professionals to refine their strategies: Prioritizing First Page Rankings: As the first page of search results will likely receive the most user attention, SEO efforts should double down on optimizing content to rank highly for relevant keywords. This includes utilizing relevant keywords throughout the content, acquiring high-quality backlinks, and ensuring a strong on-page optimization foundation. Structured Content and User Engagement: With users potentially less likely to scroll endlessly through pages, content structure and user engagement become even more crucial. Content should be well-structured with clear headings, subheadings, and bullet points, guiding users towards the information they seek. Additionally, focusing on creating engaging and informative content that compels users to dwell on a page can help improve website traffic and dwell time. Leveraging Local SEO: For local businesses, optimizing their online presence for local search results becomes paramount. This includes claiming and verifying Google My Business listings, ensuring accurate NAP (Name, Address, Phone Number) citations across the web, and garnering positive online reviews. By focusing on local SEO, businesses can increase their visibility in localized search results, potentially mitigating the impact of lower rankings on broader search queries. Frequently Asked Questions: 1. Why is Google discontinuing infinite scrolling? Google is discontinuing infinite scrolling because it did not lead to higher user satisfaction. The company found that a page-by-page format allows for faster and more efficient delivery of search results. 2. When will the change take effect on desktop and mobile? The change will take effect immediately for desktop users, while mobile users will see the change "in the coming months." 3. How will the new search format look? Desktop users will see page numbers and a "Next" option below the search results. On mobile devices, a "More Results" button will likely be introduced, allowing users to load the next set of search results manually. 4. What issues has Google faced with its AI features? Google's AI features, particularly AI Overviews, have faced issues such as displaying false and bizarre information. These problems were due to difficulties in filtering out unreliable sources. 5. How has Google addressed the issues with AI Overviews? Google has scaled down the AI Overviews feature, which now appears in only 15 percent of search queries. This allows Google to refine its AI algorithms and improve content accuracy.

[sarah-cuneiform]

Google Algorithm Update: Google Rollout Desktop Page Experience Update

On average google handles around 115 billion search queries per month. So it is only usual for Google to update periodically to retain these users. So there is a new Google algorithm update that has been announced, which is the much-awaited google page experience update. For the desktops, the page experience update is now done rolling out. In the month of February, 22nd the update was initiated and Bam nine days later the update is fully rolled out now.

[expertdigitalmarketingthing-blog]

Google Algorithm Updates: Google SEO News in 2019

Before thinking of the Google algorithm update in general, let us explore the concept of what is an algorithm which has answers that say it is a way of solving a problem in a step by step manner. It is widely in data processing, calculation and computer, and mathematical related operations.

An algorithm primarily contains a series of instructions on how to execute an operation or solve a problem in the fastest possible manner. Google algorithms update involves changes in the system used by the search engine to dig out data from the search index for delivering the best results to a search query.

How The Google Algorithm Update Affects Websites?

Algorithms changes are frequent in Google, it happens mostly on a weekly basis. These 600 plus algorithm updates often perplex marketers to keep pace and optimize their sites.

Parameters of Google Update

Google has more than 200 ranking yardsticks in their algorithm. Some include the following. Domain Factors Site-Level Factors Algorithm Rules Page-Level Factors Backlink Factors User Interaction Brand Signals Webspam Factors Google search algorithm update mostly revises the existing combination of algorithms to rank web pages. Some of the important Google algorithm updates are the following. Mobilegeddon RankBrain Panda Penguin Hummingbird EMD (Exact Match Domain) Page Layout Algorithm Pigeon Payday For example, Panda assigns “quality score” to web pages before ranking. For recovery from Panda penalties, using a site crawler like SEO PowerSuite’s Website Auditor can detect content duplication, thin content and keyword stuffing.

Google Medic Update

Constant refinement of the Google algorithm goes on to get the best quality results. One of the recent Google updates was Medic update of August 2018 that became very significant for its thrust on three variables--expertise, authority, and trust called as EAT data. Now E-A-T decides Google’s judgement on the overall page quality of a website. According to Marie Haynes of Search Engine Land, the Medic update makes a hard assessment of a website’s authority on the basis of different E-A-T parameters. Although nobody can predict Google algorithm changes, excellent search engine optimization efforts can make it bulletproof from any harsh algorithm impact. Tracking Google analytics will show the pattern of changes in the data of a website and can conclude the effects of algorithm updates on the website. From a Google webmaster perspective, any chance of an adverse impact on page ranking coming from search engine updates can be minimized if SEO rules are followed and basic pillars are strengthened. This can be ensured via tag managers to make sure that fundamental components are updated so that the website, content, and links are attracting higher search visibility. Correctly executed components of a website will automatically improve the presence in search results.

Make The Website Visible

Making a website visible to crawlers is most important in proceeding toward best page ranking for making it part of top search results. So, the primary task lies in making a website decked with proper titles, correct loading factors for crawlers to see it. All websites carry tags that indicate the title, type of content and links.  These are elements search engines consider deciding whether a site is relevant for crawling or spidering.

Offer Great Content

Google algorithms seek rich, dense, quality content. That is why ensuring useful information on a site makes it a good fit for Google. Most Google algorithm updates are programmed in such a way that they can spot shallow content, stuffing of keywords, and irrelevant links used in driving traffic. To combat this, websites care about providing informative content that is keyword optimized so that there is a better user experience.  

See More Related Articles

  Plagiarism Checker Tools: Top 20 Free Online Plagiarism Detector Tools in 2019   15 Most Important SEO Hacks You Must Never Ignore For Your Website   Best 10 Loyalty Ecommerce Business Tips That Drive More Customers in 2019   9 Reasons Why A Business Needs SEO   PPC Interview Questions and Answers for Hiring Executives and Freshers in 2018   Creative Ways to Instantly Experience a Boost in Your Traffic   Why Google needs separate index for mobile search and how sites can prepare for this new index.   SEO Interview Questions and Answers for Freshers in 2018   Search algorithm & Its Effects on SEO Strategy   15 Best Off Page SEO Techniques For First Page Ranking in 2019 Read the full article

[source-soft]

Google has introduced a “Licensable” badge in image search results on photos that can be purchased legally if users want to use them on their websites. Google has also removed the 'Labeled for Reuse' option in image searches.

[wjifefihu]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are.

I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be.

A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic.

#GoogleSearchUpdate #GoogleEvent  

http://bit.ly/1AE9IqQ

[pxeceqoc]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://bit.ly/1AE9IqQ

[wdebajoso]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://bit.ly/1AE9IqR

[csikosoyi]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://click-to-read-mo.re/p/684w/52f4eac3

[dwehoziji]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://click-to-read-mo.re/p/684w/52f4ebb8

[ljizizofi]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://click-to-read-mo.re/p/684w/52f4ecbd

[dpiyoyew]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://click-to-read-mo.re/p/684w/52f4e91d

[dhopelih]

Search Update: Google+ Events are now indexed in Google Search. I actually noticed this before last week, and I believe it may have started with the recent Google Calendar update. Previously G+ Events were almost the last type of G+ content that had yet to be indexed in Google Search & well... just so you know, now they are. I've previously had this discussion with a few people & explained that Events were not indexed, but the completed Hangouts are, so I thought I'd make this change clear. This doesn't prove that all events will be indexed, but certainly high authority profile events should be. A side aspect to this might be, that an HOA Event setup early & receiving some good authority, through shares & engagement, will likely rank higher in search potentially providing another level of audience reach depending on the topic. #GoogleSearchUpdate #GoogleEvent http://click-to-read-mo.re/p/684w

[expertdigitalmarketingthing-blog]

Google Algorithm Updates: Google SEO News in 2019

Before thinking of the Google algorithm update in general, let us explore the concept of what is an algorithm which has answers that say it is a way of solving a problem in a step by step manner. It is widely in data processing, calculation and computer, and mathematical related operations.

An algorithm primarily contains a series of instructions on how to execute an operation or solve a problem in the fastest possible manner. Google algorithms update involves changes in the system used by the search engine to dig out data from the search index for delivering the best results to a search query.

How The Google Algorithm Update Affects Websites?

Algorithms changes are frequent in Google, it happens mostly on a weekly basis. These 600 plus algorithm updates often perplex marketers to keep pace and optimize their sites.

Parameters of Google Update

Google has more than 200 ranking yardsticks in their algorithm. Some include the following. Domain Factors Site-Level Factors Algorithm Rules Page-Level Factors Backlink Factors User Interaction Brand Signals Webspam Factors Google search algorithm update mostly revises the existing combination of algorithms to rank web pages. Some of the important Google algorithm updates are the following. Mobilegeddon RankBrain Panda Penguin Hummingbird EMD (Exact Match Domain) Page Layout Algorithm Pigeon Payday For example, Panda assigns “quality score” to web pages before ranking. For recovery from Panda penalties, using a site crawler like SEO PowerSuite’s Website Auditor can detect content duplication, thin content and keyword stuffing.

Google Medic Update

Constant refinement of the Google algorithm goes on to get the best quality results. One of the recent Google updates was Medic update of August 2018 that became very significant for its thrust on three variables--expertise, authority, and trust called as EAT data. Now E-A-T decides Google’s judgement on the overall page quality of a website. According to Marie Haynes of Search Engine Land, the Medic update makes a hard assessment of a website’s authority on the basis of different E-A-T parameters. Although nobody can predict Google algorithm changes, excellent search engine optimization efforts can make it bulletproof from any harsh algorithm impact. Tracking Google analytics will show the pattern of changes in the data of a website and can conclude the effects of algorithm updates on the website. From a Google webmaster perspective, any chance of an adverse impact on page ranking coming from search engine updates can be minimized if SEO rules are followed and basic pillars are strengthened. This can be ensured via tag managers to make sure that fundamental components are updated so that the website, content, and links are attracting higher search visibility. Correctly executed components of a website will automatically improve the presence in search results.

Make The Website Visible

Making a website visible to crawlers is most important in proceeding toward best page ranking for making it part of top search results. So, the primary task lies in making a website decked with proper titles, correct loading factors for crawlers to see it. All websites carry tags that indicate the title, type of content and links.  These are elements search engines consider deciding whether a site is relevant for crawling or spidering.

Offer Great Content

Google algorithms seek rich, dense, quality content. That is why ensuring useful information on a site makes it a good fit for Google. Most Google algorithm updates are programmed in such a way that they can spot shallow content, stuffing of keywords, and irrelevant links used in driving traffic. To combat this, websites care about providing informative content that is keyword optimized so that there is a better user experience.  

See More Related Articles

  Plagiarism Checker Tools: Top 20 Free Online Plagiarism Detector Tools in 2019   15 Most Important SEO Hacks You Must Never Ignore For Your Website   Best 10 Loyalty Ecommerce Business Tips That Drive More Customers in 2019   9 Reasons Why A Business Needs SEO   PPC Interview Questions and Answers for Hiring Executives and Freshers in 2018   Creative Ways to Instantly Experience a Boost in Your Traffic   Why Google needs separate index for mobile search and how sites can prepare for this new index.   SEO Interview Questions and Answers for Freshers in 2018   Search algorithm & Its Effects on SEO Strategy   15 Best Off Page SEO Techniques For First Page Ranking in 2019 Read the full article

[litvakfeliks]

Google Update ▼ Reshared Post From Joshua Berg ▼ Google Update: Structured Data Markup To Surface Business Info From Your Website in Google Search This exciting update has important implications for businesses in Google Search, so we'll be talking a lot more about it. From John Mueller, Webmaster Central Team: ▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔ It's fantastic to see this live! If you're a local business, you can use your own website to provide information about your location & opening hours (and more) using schema.org markup. From Pierre Far, Google Engineer, explanation: ▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔ If you have business website, whether it's a national chain or a local business, we're announcing support for schema.org structured data markup to help us surface the correct business info in Google search. Customer service phone numbers Business opening hours, locations Restaurant menus This info tends to be on what's called a "location page" like a store locator for a chain or the contact us page for a small business. To help you build the best user- and search-friendly location pages, we're also publishing detailed guidelines...  [Guidelines attached below]  ☛  goo.gl/hzX3gr From Google's Webmaster Central Blog: ▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔ Today we would like to share our recommendations for helping Google identify and surface... information typically found in a business's location page or a "contact us" section of a company's website. When Google correctly identifies these pages and is able to extract the relevant information from them, it is more likely to surface that information to searchers looking for the business. Today we're also introducing recommendations about the best way to build these location pages to make them easily accessible and understandable to Googlebot, and more importantly, Google's users. ☛  goo.gl/wQzjPL Location pages for businesses & organizations: ▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔ Searchers use Google and other search engines to find information about a local business. Such queries are answered when Google correctly identifies the page on the business's site containing this information, and then correctly extracts the information from the page. Such pages, called the location pages, can be the business's homepage, the "contact us" page, or part of store or branch locator. The guidelines below explain how to build location pages for optimal crawling and indexing, and how to use schema.org markup to help Google's algorithms extract the relevant information. ☛  developers.google.com/webmasters/business-location-pages Schema.org examples for location pages: ▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔ A standalone Restaurant with a menu A store with holiday opening hours A Pharmacy with opening hours and phone number Pharmacy as a department of a larger store Multiple departments and branches of chains Specifying addresses ☛  developers.google.com/webmasters/business-location-pages/schema.org-examples Companies: Specify customer service numbers: ▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔▔ Use structured data markup embedded in your public website to specify your preferred phone numbers. You can specify four types of phone numbers: Customer service Technical support Billing support Bill payment For each number, you can also specify: is the number toll-free? is the number for the hearing-impaired? does the number serve a specific country or countries? Google’s algorithms will process all the phone numbers you specify and attempt to show the most relevant one in response to users’ queries. ☛  support.google.com/webmasters/answer/4620709 #GoogleSearchUpdate   #WebmasterCentral   #GoogleSEO http://click-to-read-mo.re/p/6tWH