#Golf Putters 2016 | Explore Tumblr posts and blogs

bunkershotgolf · 5 years ago

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Evnroll is celebrating again after winning MyGolfSpy’s 2020 ‘Most Wanted’ blade putter test. The technologically advanced putters from fabled designer Guerin Rife feature a unique patented face mill pattern offering unprecedented accuracy and zero dispersion.

Evnroll putters burst on to the scene in 2016 to rave reviews and accolades. After being named ‘Best of the Best’ in early fall by MyGolfSpy.com, even more was to come in 2017 when Evnroll became the first brand to win MyGolfSpy’s ‘Most Wanted Blade’ and ‘Most Wanted Mallet’ putter tests in the same year. A feat the brand repeated in 2018.

Now history has repeated itself as Evnroll claimed 1st spot in MyGolfSpy’s ‘2020 Most Wanted Blade Putter Test’ with its ER2B model.

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“We are delighted to win this award for the third time in four years,” said Designer and CEO Guerin Rife. “Comprehensive and thorough independent putter tests like MyGolfSpy.com’s validate the technology we build into each Evnroll putter and help to demonstrate the performance benefits of our ‘Sweet Face Technology’.”

The largest fully independent blade putter test in the industry saw MyGolfSpy’s team of testers trial 34 blade putters from golf’s top brands, recording 12,240 putts over 120 hours. This comprehensive test included a series of putts from 5, 10 and 20 feet but weighted to favor 10’ putts as tests show that’s where the greatest differences are found. This is where Evnroll’s ER2B MidBlade excelled, ranking 1st from 10’ft.

Following success on tour, the ‘Murdered Out’ ER2B was launched in July 2019. It is a shorter, wider, heel-and-toe weighted flange blade featuring a proprietary flat black armor finish, complete with black shaft, grip, and headcover. CNC-milled from 303 Stainless Steel and hand-finished in Carlsbad, California.

Backed by years of research and development, Evnroll’s patented Sweet Face Technology, a unique and precise face milling on each Evnroll putter, imparts progressively more energy transfer on off-center hits to roll the ball a consistent distance with every stroke regardless of impact point. What’s more, the unique milling pattern also works to gently re-direct the ball back to the center eliminating dispersion from off-center hits.

These technology-affirming results see Evnroll enter 2020 confidently, with the product roster now extended to 18 models thanks to some new arrivals, including the super-high MOI ER10 Outback.

For more information about the entire line of Evnroll putters, please visit www.evnroll.com.

#evnroll #golf #Pure Sports Marketing

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undoubtedbest-blog · 5 years ago

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Choosing the Right Putter for You

It's 100% true that the putter is the main club in your bag. Why? Well, because it's the club you'll take advantage shots within a circular, unless something incredibly freakish happens like you chip in about 10 times and make eight 1-putts.Not totally possible! The putter, significantly more than some other club, is your scoring weapon in golf so it's essential you get the best choice of design and a thing that suits your game. Let's have a look at options to consider when looking at putters.

Long putters

From 2016 anchored putters are going to be banned by the PGA Tour, having been deemed an unfair advantage. That's still 3 years away though, and there are many various kinds of putters to consider if you fancy providing them with a go. The longest of putters is something like that employed by Adam Scott to win this year's Masters. The shaft is good enough to truly sit contrary to the sternum, and the eyes can be placed right over the ball. The belly putter, such as for instance that employed by players like Keegan Bradley, pivots from the belly. Again, the theory is to anchor the putter to be able to prevent the hands and wrist from turning over in the stroke. Finally, there's something like what Matt Kuchar uses. Kuchar has a slightly longer putter, but rather of sitting in his belly or chest, he runs it down the within of his left forearm. This sound link with the left arm (and his undoubted skill!) has made Kuchar one of the finest putters on Tour.

Normal putters

For all of us else, you can find normal or shorter putters, usually around 33-35 inches in length. The array of designs today is totally amazing. You are able to opt for the blade putter - a quite simple slab of metal that ensures even weighting across the entire of the clubface. You've also got the variants on the heel-toe weighted design. That is where the club has extra mass added to both toe and the heel of the club to greatly help give an offset in the center, allowing more forgiveness for under pure strokes. A mallet headed putter is a typical example of this kind of weighting.

Extra bits to consider

Another essential consideration is the grip on the putter. Some players prefer a very thick grip to stop the likelihood of them turning the club over within their hands and closing the clubface on a putt. Phil Mickelson is employing a jumbo grip at the moment on his putter to great effect. If a jumbo or fat grip is a lot of, consider blowing off your existing grip at the pro shop and sticking some wraps of tape underneath to produce the feel until it's just right.

Hosel is another important consideration. Take a close look at a range of different putters and you'll notice there are numerous different methods of joining the shaft to the clubhead. Some hosels have an angle or perhaps a gradual bend inside them, while others connect fairly parallel to the putter head. Utilizing a putter with an odd hosel can be really off-putting, so experiment with different options and work out which can be best for you yourself to have the ball running well.

Finally, there's the pinnacle design. There are a few pretty whacky designs available at the moment - just browse the Odyssey White Hot range to see what I mean. A myriad of alignment aids is available nowadays on the rear of the putter face, from parallel lines to spider shapes to actual golf ball-shaped attachments. Most of these little gizmos are made to help golfers envisage the ball going down the required putting line.

How exactly to find a very good putter for you personally

There's no way to learn what's best for you personally apart from practice with all the different variations. Dedicate time on your own at the area pro shop to discovering what works and what doesn't. Putting is a very personal thing and it's likely once you see something you prefer, you'll stick with it for several years. Once again, this really is worth hanging out getting it right as it pertains to the main club in your bag.

#best_putters_golfer

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hobbiesandinterests · 2 years ago

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4 Reasons Why Golf Is The Best Hobby To Keep Fit

Talking about hobbies gives us goosebumps since we get the feeling of being ourselves and completely free. Practising hobbies gives us the ultimate strength to fight any situation, whether health issues or mental weakness.

One such hobby that has grown tremendously as one of the favourite sports among the citizens of the UK, is golf. Since 2016, this has been popular, just after cricket and football. Hence if you are looking forward to something recreational yet healthy, you will get golf as one of the priorities. Buying the stuff for the sport is not a big deal since you can get it all at a time if you book online hobbies service UK department's sites. Every industry and business related to hobbies and personal interests is registered with their kinds of stuff in these web directories.

Benefits of golf as a hobby

Playing golf is an adventure not because it is a sport but because people enjoy quality time while being fit simultaneously. Let's explore the benefits of playing golf.

Enhances Concentration

Golf gives you the utmost focus and concentration and makes you meticulous in whatever you do. This is a great way to cut off risks of forgetting and makes you sharp-minded.

Makes you a nature lover

Since golf is an outdoor game, you do not get time to be a couch potato and enjoy television and reels. You need to get out of bed and play outside in the field. In the UK, there are many mountains and greeneries near the localities. You can get to hear birds chirping and enjoy the sun.

Reduces anxiety

Our life is full of anxiety due to immense work pressure, deadlines, and the rat race we are running every day. Bringing out time for yourself and playing golf significantly reduces stress and makes your life tranquill. It helps you get enough endorphins and positively channelise your emotions.

Enhances core muscle strength

Like gymnastics and aerobics, golf also enhances physical strength. It develops core muscles and lower strains. It also strengthens capacity and reduces the chances of taking deep breaths while performing any daunting task.

Conclusion

To conclude, we would say golf offers a range of positive effects on the human body. Why the wait? Start your golfing today. If you are worried about where to get the types of equipment like woods, wedges, putters, hybrids, and irons, you can set your budget and search in web directories. Book an online Hobbies service in the UK and get the tool delivered to your home.

#hobbies #service #listing #Book online Hobbies service UK

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edharrisdaily · 3 years ago

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‘Westworld’ Star Ed Harris Discusses William’s Season 4 Predicament and How Much He Enjoyed That Golf Scene

Ed Harris does not know how it is going to end for William, aka The Man in Black, when Westworld concludes with its fifth and final season, but he has some thoughts.

The Oscar-nominated actor has played the role of the sadistic park owner and routine guest since the premiere episode of the HBO series in 2016. In his younger days, William (played by Jimmi Simpson) seems like a good guy. But he is ultimately corrupted by Westworld where he visits to enact his wicked deeds on the robots. That is, until the uprising at the end of season one after the hosts become self-aware. Driving his wife to commit suicide and killing his daughter (although he thought she was a host) left William with nothing. And when viewers catch up with him in Season 4, it is learned that he somehow survived after a host copy of himself slit William’s throat at the end of season 3. The presumably real William is now being kept in a huge cryo chamber by a host copy of Charlotte Hale (Tessa Thompson) as the host version of William does her bidding.

In a conversation with The Hollywood Reporter prior to the Sunday premiere of “Well Enough Alone,” the stage, screen and TV veteran touched on a number of topics, including how much of the overall story he is told and when, as well as whether he thinks William could be redeemed.

In the below chat, Harris also talks about the golf scene from this week’s episode and how much grief that LeMat pistol has given him over the seasons.

How far out did you know the arc, meaning were you prepared to play an A.I. henchman version of William prior to this season’s scripts arriving?

At the end of last season, I did not know at the beginning of this season at all that I would end up being an A.I. I spent most of that season in my white jumpsuit, which I was really glad to get out of. And then [co-creator] Lisa Joy gave me an overall arc of Season 4, understanding that I was basically a henchman for Tessa’s character.

Did you have to rethink how the character would interact as a host?

I don’t know if there’s much difference between the two of them, but yeah. He’s really following orders. She’s programmed him to the extent that he’s really doing it in her bidding, but hopefully in the course of the season, as the other hosts have done, he’ll start growing within, getting a little more consciousness of his own being and expanding his horizons a little bit. Things start changing a bit later in the season.

Can William be redeemed and do you want him to be redeemed?

That’s a really good question. You know, I wouldn’t mind if he, the actual human William, got out of the cryo machine and corrected some situations that he’s responsible for. I don’t know if that’s going to happen. I certainly have not been told, but I’m not sure if he’s got much chance of surviving. I don’t know if he’s ever going to get back to being that man [played by Jimmi Simpson]. I’m hoping that some aspect of who he was when he was younger comes back, but I really don’t know if it will. I have no idea what they’re planning. We have one more season, which will start filming next April and May. I have no idea where that’s going to end up.

Is Westworld your favorite park on the show? And did directing and starring in Appaloosa [2008] make this project more attractive to you when it originally signed on?

The whole idea of being in this western, you know riding horses and being in this western outfit, being The Man in Black, that’s very appealing to me. (Laughs.) I really enjoy my Man in Black western outfit and who he is when he’s wearing it. Wearing all those layers of black, when I sweat — especially when it’s 100 degrees out — it keeps me cool, so I don’t mind it. But when I take that black hat off, sweat just pours down my face.

I just loved that golf scene in this week’s episode. Was that fun to shoot? Do you play?

(Laughs.) I have played in the past, but I kind of gave it up because the last time I played, I threw my putter in the bushes. I haven’t played for a few years, so a pro came over and helped my swing a little bit. It’s not a very good swing, it’s a little lurch-y, but it’s better than it was. And I actually did reach that green a few times. It was fun, yeah.

I am not much of a gun person, but I did go down a rabbit hole because I was so fascinated by William’s LeMat. From what I have read, those guns, beyond being exceptionally rare, were quite finicky. What’s your experience been with the pistol?

I’ve had a really hard time with that thing. They actually got another replica that’s a little better, but it’s really hard to cock with one hand. I gave it to different people and said, “Just try to cock this thing.” And especially if I’m supposed to shoot fast, it was really a pain. But you know, through the magic of cinema and editing, it worked out. But yeah, it was a little annoying.

And finally, I would love to hear your opinion on technology evolving at lighting-fast speeds, even since the show started in 2016. From self-driving cars to robot dogs and so on, I assume it must be wild seeing it all while starring in a show about technology going horribly wrong.

I have to say that I think it’s our responsibility as humans to deal with technology constructively. As great as the Internet is in keeping people connected, it also increases people’s ability to do really evil things, whether it’s bullying or sending death threats to senators. I personally am way behind in terms of even grasping the current technology, and I don’t care. I just as soon throw the cell phone in the ocean most of the days. It’s frightening to me. My daughter is 29 and I’m 71. I can’t imagine what the world would be like when she’s my age, can’t even imagine.

#ed harris #the hollywood reporter #interview

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alliedmarketresearchs · 3 years ago

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Global Golf Equipment Market Expected to Reach $9,666 Million by 2023

According to a new report published by Allied Market Research titled, "Golf Equipment Market by Type and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2017-2023," the global golf equipment market size was valued at $8,156 million in 2016, and is expected to reach $9,666 million by 2023, registering a CAGR of 2.2% from 2017 to 2023.

Get a sample of the report @ https://www.alliedmarketresearch.com/request-sample/4575

Golf is a sport activity popular among business individuals as it is used as a means to offer closure of business deals. Golf equipment consists of various items that are essential to play the sport of golf, and are also crucial in providing an enriched experience to the player. Golf equipment include golf balls, golf shoes, golf clubs, and other aids such as wedges and putters. The key factors that fuel the golf equipment market are increasing consumers’ disposable income, growth in professional and amateur female golfers, and trend of golf tourism, owing to setup of golf courses across the world. However, factors such as busy work schedules leading to lack of any leisure activity and high membership costs resulting in lower registrations impede the global golf equipment market growth.

The golf clubs segment is expected to dominate the golf equipment industry during the golf equipment market analysis period. Assorted and customizable golf clubs are gaining traction among consumers, which is anticipated to increase the market demand for golf clubs segment. However, the golf balls segment is expected to generate significant demand among consumers, owing to the recurring requirement of these equipment in golf.

The population of middle-income groups has witnessed an upsurge, owing to economic growth as a result of increase in disposable incomes and decline in poverty levels. In 2016, about 3.2 billion population were in the middle-income group, and this number is projected to grow by 160 million people every year for the next five years, reaching around 4 billion by 2021. Developing economies with a large populace, such as, China, India, and Indonesia in Asia-Pacific, as well as in Africa, the Middle East, and Latin America, are expected to witness a surge in middle-income groups. The middle-class population in developed economies, such as U.S., Japan, and European countries, is expected to grow at an annual growth rate of 0.5%, as compared to the developing economies such as China and India, which would grow at 6.0% or more per annum. This population on an average currently spends around $35 trillion in infrastructural activities, and is expected to spend $29 trillion by 2030. As the income of middle-class population increase above basic needs, consumers can have discretionary funds to spend on the goods& services and leisure activities which can improve their lives. Thus, growth in middle-class population will lead to expansion of consumer base of golf equipment market

The golf equipment market is restricted by the economic condition of a region and specific consumer base; as a result, the distribution channels are also limited in number. The specialty stores segment leads the market, in terms of sales of golf equipment, while on-course stores segment is outperforming sales of equipment compared to online stores.

Request a discount on the report @ https://www.alliedmarketresearch.com/purchase-enquiry/4575

Key Findings of the Golf Equipment Market :

In terms of value, the golf clubs segment is expected to grow at a CAGR of 1.4% from 2017 to 2023.

North America is expected to dominate the market in the future, registering CAGR of 1.4%, in terms of value, while Asia-Pacific is projected to show consistent growth throughout 2023, growing at a CAGR of 4.4%, in terms of value.

The specialty store segment accounted for more than 46.6% golf equipment market share of the total market in 2016.

Japan, China, and are collectively accounted for more than half of the total Asia-Pacific market in 2016.

China is expected to grow at a CAGR of 9.1%, in terms of value.

In 2016, North America accounted for around half of the total market, and is expected to maintain its position during the forecast period. Developing lifestyle and rise in disposable income of consumers are expected to drive the Asia-Pacific market.

Major players operating in the market are Acushnet Holdings Corp. (U.S.), Roger Cleveland Golf Company, Inc. (U.S.), Golfsmith International Holdings, Inc. (U.S.), Nike, Inc. (U.S.), Amer Sports Corporation(Finland), Bridgestone Sports Ltd (U.S.), Sumitomo Rubber Industries Ltd.(Japan), Callaway Golf Company (U.S.), TaylorMade Golf Company (U.S.), and PING (U.S.),

Other golf equipment brands in the value chain include Ben Hogan Golf Equipment Company (U.S.), Dunlop Sport (UK), and MAMIYA-OP CO., LTD. (Japan).

To know more about the report @ https://www.alliedmarketresearch.com/golf-equipment-market

About Allied Market Research:

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jimmydemaret · 4 years ago

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Discraft Starter Pack Beginner Disc Golf Set (3-Pack) 1 Driver, 1 Mid-Range, 1 Putter (Assorted colors)

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ultra-adelaide · 3 years ago

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Who Am I?

Yeah. I’m an old white guy.

I love good jazz piano. I’m listening to Bill Evans on my HD radio player for the umpteenth time because I’m taking a break from puttering in my studio, a former auto garage. The space is large enough to hold a car, a piano, a couch, a table with four chairs, a stand-up work bench, a large table setup for meetings, and a small table with a coffee pot and mini-refrigerator.

I’m sitting at an old wooden desk, a laptop to one side. I don’t have a Wi-Fi connection, so the laptop is used only for printing out tags to paste on the back of a painting. Or I play solitaire, convinced this game preserves at least some of whatever mental agility I still have.

I worry about my mental health because I’m 85 years old. So yeah, I’m an old white guy who was born in the Great Depression. My breathing is labored because I have chronic obstructive pulmonary disease, the result of more than 40 years of smoking, despite having quit more than 20 years ago.

Most days, I putter a bit with a wax painting, then play some solitaire, then go by the grocery store (wearing my cloth mask) for whatever my wife and I need and a bit of lunch. After lunch, back to the studio to putter and play another round of solitaire. It’s my version of “being retired.”

The COVID-19 pandemic doesn’t much affect me or my wife. Our daily routines are not much different from our routines during the days before the pandemic. We live in a small city in central Illinois, flyover country, and people here generally observe our state’s rules for coping with this itinerant virus. As you might expect, a few people feel compelled to argue that nobody, least of all a governor, has a right to tell them what to do.

Most of the news since 2016, especially on 24/7 cable, has been about the New York con man, the murder of too many Black people, the hypocrisies of too many politicians, the way asylum seekers are abused at our southern borders, the corona virus, a Supreme Court nomination and, of course, the election.

As old white guy, I pay attention to the chatter and clatter about identity politics, that mixture of race and gender politics, the group versus the individual, what is or isn’t a “real” American, whose lives matter, and who can use which bathroom, and how much religion is too much religion, who’s “woke” or who’s “canceled.” Yeah, I too live in a Facebook “bubble.” I’m computer literate enough to enjoy “friends” in that confined environment.

I used to be a writer and editor for the local newspaper. It bothers me that I’m still an observer of the outside world, not a participant. Our virtual world bothers me because unless one of us is running for president I don’t think old white guys count for much these days.

There are a lot of us old white guys who quietly worked the shops, plants and offices of American business for 30 or 40 years. We now use our mornings for coffee at the local breakfast place with other old white guys and then spend the rest of the day puttering or muttering, “Yes, dear.” A few of us play a little golf at the public course.

We’re not that younger white guy who became known as the “black” president, or the actual Black man who became president. We’re not the Indian, or Japanese or Lebanese and African immigrant entrepreneur who wowed Wall Street. Over the years, this old white guy has visited New York and Chicago and San Francisco and noticed that most of the people hustling along the streets are not old white guys. If this is what they call diversity, this old white guy thinks it’s great.

This old white guy is appalled that he didn’t figure out until he reached old age that this country is only a bit less racist than when it was founded by the patriarchal, slave-holding economic elite of the day. It is no consolation that his Dutch forebearers, who settled on Manhattan Island in 1625, preceded that founding and treated the inhabitants they found there with some degree of decency.

This old white guy reads the obituaries in the local newspaper every evening. He’s looking for clues to what made each of the departed a unique human being. Most are men and women in their 70s and 80s, a few in their 60s and some in their 90s. It saddens him that the few dozen words about them will likely be the only record of their life shared with the world.

So, yeah, I’m an old white guy. But who am I really? Am I anything more than just another old white guy of privilege?

Does it matter that I grew up on a Midwestern farm, in an 1885 farmhouse built by a great-grandfather? That I managed to get through high school and a state university? That I served three years in the United States Army on each of the coasts and on Okinawa? That I spent several years in Tokyo working on an English-language newspaper? That I met my wife at the local newspaper and spent 33 years of my life at that newspaper after a year in Washington with the Voice of America? That our two sons went separate ways, one to San Francisco and one to New York? That we’ve both survived the transformative frustrations of ever-changing technology? That now, in our old age, my wife and I are financially secure but still must count some of those infamous pennies and deal with the intricacies of for-profit healthcare with the help of that socialist evil called Medicare? Will my obituary be the final word?

So, who am I? What am I? Yeah, I’m whatever the accident of birth and the ups and downs of 85 years made me. But who am I really these days? Will someone please tell me.

(Written September 2020)

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your-dietician · 4 years ago

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Bare Feet, Beer and Heavy Metal Bangers: Golf Chills Out and Gets Cool.

New Post has been published on https://tattlepress.com/golf/bare-feet-beer-and-heavy-metal-bangers-golf-chills-out-and-gets-cool/

Bare Feet, Beer and Heavy Metal Bangers: Golf Chills Out and Gets Cool.

Golf is one of the world’s oldest sports, with treasured traditions honed across several centuries. But increasingly over the last decade, many people have come to see golf as just plain old. And not in a good way.

The number of devoted recreational golfers in the United States has hovered at about 25 million, but the cohort is aging and more than 1,600 American golf courses closed in the 2010s. In 2004, and over the next 14 consecutive years, participation on courses waned.

These days, however, a fresh breeze is billowing through golf’s fusty clubhouse. It is not a stretch to call this movement the new golf. And new golf just might save old golf from itself.

It has helped power three successive years of participation growth that has reshaped the demographics of junior recreational golfers, who are now twice as likely to be female and four times as likely not to be white.

New golf has led to radically revised six- or 12-hole courses that reduce costs, land use and the time it takes to play a round. It has fostered a host of off-course experiences, including bustling entertainment venues that mix the vibe of a driving range and a sports bar, attracting a clientele with an average age of 31. It has meant golf courses with built-in sound systems playing music and with rounds in which no one keeps score — or cares to. Most conspicuously, in a sport in which 75 percent of the rounds are played on public golf courses, old-school protocol has been relaxed to stimulate a spirit of inclusion.

On a sunny evening this spring in northern Florida, Mike Miles, a 59-year-old former PGA Tour player who helped convert a failing conventional golf course into a quirky 12-hole public golf playground called The Yards, gazed out his window and noticed a young man on the first tee in bare feet.

“I’m thrilled to see him,” a smiling Miles said of the golfer, who was in his 20s and beginning a three-hole round known as the beer loop because it starts and ends next to the clubhouse bar. “We have to make golf not so serious.”

Top players agree.

“Whatever they want to do, they’re playing golf and that’s great,” said Jordan Spieth, who is 27 and has won three major championships. “I’ve got friends from high school and college, and they don’t keep their scores. They’re just going out to play music and have a few beers. They love it.”

Though such change might have been viewed as a threat to traditional golf 10 years ago, the sport’s leaders have now embraced relaxation.

“Offering more flavors of golf is tapping into evolutional demands,” Joe Beditz, the longtime president and chief executive of the National Golf Foundation, said. “It suits the predominant culture and is good for the game.”

Ashleigh McLaughlin, a former college golfer, is an executive with Youth on Course, a program that has subsidized more than one million rounds, bringing prices down to $5 or less. She said that conventional golf was being expanded, not replaced.

“Like most corners of the world, golf has had this kind of awakening when it relates to diversity and inclusion,” said McLaughlin, who is Black. “People can play golf in traditional ways, but there’s other ways to enjoy the game, whether you play barefoot, play music and don’t wear a polo shirt. There’s no judgment for that within the golf space.”

Like all uprisings, the sport’s mini-rebellion had a birthplace: Northern Virginia, where a golf entertainment company named Topgolf made its American debut in 2005. It has since swelled to 64 locations, the majority in or near urban areas. Topgolf facilities, which average more than 20 million customers annually, have the feel of a 1950s-style bowling alley set in a 21st century science fiction film.

While a Topgolf complex resembles a routine golf driving range, albeit one with multiple floors, it is meant to be a social experience. The goal is playful competition at each oversize driving bay, where a wait staff keeps customers plied with food and drink. Players choose from a full set of clubs to aim at targets of varying distances — from 50 to 250 yards — and sensors read a microchip embedded in each golf ball. Points are awarded according to how close the balls come to the targets and are displayed on large touch-screen monitors in each bay.

Laughter, not the imposing silence at a typical golf tee, is the prevalent soundtrack.

The secret to Topgolf’s booming popularity is a come-as-you-are atmosphere that has attracted people who don’t play the traditional game. Industry leaders once spurned Topgolf as “not real golf.” They now realize that Topgolf found a way to capitalize on a latent interest in the sport. (Television ratings for golf tournaments have been strong for decades even as it was understood that a large portion of the viewing audience did not play.)

“Topgolf took the friction out of the entry to golf and made it easy for people to satisfy their interest in the game without making a big investment,” said David Pillsbury, chief executive of ClubCorp, which owns or operates more than 200 golf clubs.

Pillsbury and his brethren in the golf community now view every Topgolf as a recruiting outpost, because industry studies have shown that a substantial number of first-time golfers got their start at a Topgolf or one of its many competitors, like Drive Shack, Big Shots and indoor simulators. The growing customer base at such sites is nearly 13 million and 45 percent female, according to the National Golf Foundation, and is increasingly drawn from more diverse and urban neighborhoods.

Next year, Topgolf, which recently merged with Callaway for $2 billion, will take a symbolically important step when it opens its first facility in partnership with an established, if flagging, nine-hole municipally owned golf course west of Los Angeles.

The course, in the coastal city of El Segundo, Calif., has been redesigned, and floodlights will be added for nighttime play. The property may become a model that proves that a modern golf entertainment venue can convert its customers into green-grass players.

The innovative spirit of the El Segundo project reflects a nationwide yearning for places to play that are unlike the stereotypical country club.

At Quicksands, a par-3 course positioned atop a stretch of sand dunes in Central Washington, the music of Metallica emanating from widely scattered speakers hints that a round will not follow tradition.

So might the advice that using a putter off the tee is the best option for the longest of Quicksands’s holes, which drops steeply downhill for 180 yards from tee to green. The entire layout, linked to the 18-hole Gamble Sands resort, can be traversed in 90 minutes with only a few clubs in hand.

A sign near the entrance sums up the vibe: Imagination on display.

Even Tiger Woods, sidelined by serious injuries sustained in a February car crash, is in on the alternative golf boom. He has become the co-owner of an expanding, technologically advanced chain of mini-golf courses. Each of Woods’s Popstroke putting courses, with multiple holes that incorporate bunkers and rough, offers food, craft beer, wine and ice cream that can be delivered to participants during play. There are two venues currently open in Florida, and this month Woods announced that his company would develop seven more courses, including sites in Texas and Arizona.

If Woods is the headliner in the experimentation category now overtaking recreational golf, Rob Collins, once a relative nobody, might now be the guru of the movement.

Seven years ago, Collins emptied his bank account to build an architecturally distinctive nine-hole course in eastern Tennessee, which was no one’s idea of a golf mecca. Collins did not have the money to build a clubhouse for his new course, called Sweetens Cove. Nor could he afford a bathroom. A portable toilet and a 20-foot-by-10-foot aluminum shed greeted golfers on opening day in 2014.

Business was slow, but another phenomenon — social media — helped spread the word of Sweetens Cove’s eccentric charm, which is a mix of playability and winsome challenges for golfers of all abilities. Influential golf websites like The Fried Egg and the popular Twitter account No Laying Up raved about Sweetens Cove’s unconventional allure and minimalist approach.

A cult attraction was born, as golfers from around the world happily made the pilgrimage into the Tennessee countryside 30 miles west of Chattanooga. Soon, Sweetens Cove was ranked among the top new American golf courses.

In March, when Sweetens Cove opened its online booking system for this year, it took 31 minutes for every available tee time Thursdays through Sundays from April 1 to Oct. 31 to sell out.

“We’ve become an international golf destination without the benefit of food and beverage, lodging or indoor plumbing,” Collins, 46, said with a laugh in May. “Led by younger generations, golf is refocusing. They crave compelling golf, and old assumptions about location, length and the configuration of the golf holes no longer apply.”

Collins and his design partner, Tad King, have become hot commodities with a slew of projects completed and planned.

“In those dark days around 2016, I never would’ve guessed that would happen,” Collins said. “But here we are.”

Buttressing the new golf movement has been a surge in the number of junior golfers who are flocking to restyled instruction programs. About 34 percent of junior golfers are now girls, compared with only 15 percent in 2000.

Jennifer Bermingham heads a step-by-step junior academy program called Crush It, which has been established at nearly 120 Club Corp courses from Virginia to California. Though the instruction is for boys and girls, Bermingham has girls learn in female-only groups.

“Girls like to work together and become friends and want to have a social element to the game and to practice,” said Bermingham, who is a certified P.G.A. and L.P.G.A. instructor. “There are always exceptions, but boys like to compete with each other and want to see who’s the winner. There’s a mentality that is just slightly different.”

New programs like Crush It have bolstered longstanding ones like The First Tee and Girls Golf, a partnership of the L.P.G.A. Foundation and the United States Golf Association that has taught the game to millions of young golfers in more than 2,000 locations.

According to data compiled last year by the National Golf Foundation, more than 25 percent of junior golfers are nonwhite, whereas just 6 percent of young golfers 21 years ago were.

Golf’s cultural revolution can be seen in every facet of the game, perhaps most noticeably in the relaxing of dress codes. Once demanding collared shirts, women’s skirts of a certain length and no hats turned backward, golf is chilling out.

Rules are being rewritten around the nation, most especially at the public courses that make up three-fourths of the sport’s inventory. To be sure, not every country club has altered its restrictions, but in many cases, only denim pants and tank tops are prohibited.

“Having to tuck in your shirt or turn your hat forwards, those things have to go away,” said Laura Scrivner, general manager of the Capital Canyon Club in Prescott, Ariz., which is operated by Troon, a worldwide golf management company. “There has to be a lighter touch now.”

Scrivner is particularly dedicated to rethinking golf’s protocols — she once ran a golf tournament called “Meet, Greet and Cheat,” which encouraged players to break every golf rule — and she has not let convention stand in the way at Capital Canyon, which is private.

JP Sipla, a 44-year-old member, is one of those golfers who plays his rounds barefoot. He calls himself a golf purist and plays to an enviable seven handicap, but his first question before joining Capital Canyon was whether he would be forced to wear shoes.

Assured there were no footwear regulations, he found himself on the club’s first tee not long afterward.

“There might have been someone cracking a joke about being barefoot, but it was lighthearted,” Sipla said in a telephone interview. “I’ve been here about a year now. Everyone knows me and they lovingly call me ‘Barefoot.’”

One of Sipla’s fellow members, Dave Dove, who is 89 and was introduced to golf by his father in the 1940s, welcomes the change he has seen in the game he still plays three times a week.

“You don’t want everybody to look the same and act the same,” Dove said. “That’s not what life is like. A golf course is a big place, there’s plenty of room for everybody. We’re just out there to have a good time.”

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bunkershotgolf · 6 years ago

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Following recent Tour success, Evnroll is launching a new version of the award-winning ER2 MidBlade model in black. The ‘Murdered Out’ ER2B comes with a proprietary flat black armor finish, complete with black shaft, grip, and headcover. A dynamic and striking putter, the ER2B will feature the full array of performance-enhancing technologies found on all Evnroll putters, including the “Sweet Face” technology described by independent testing and review website, MyGolfSpy, as a ‘game-changer’.

Evnroll Putters first came to the golfing world’s attention in 2016 with a range of stunning 100% milled putters featuring Guerin Rife’s ground-breaking, patented “Sweet Face” Technology, an innovative and unique mill pattern engineered to deliver uniform performance across the entire hitting area of the putter face for unprecedented accuracy and zero dispersion.

The Evnroll ER2 MidBlade is a shorter, wider, heel-and-toe weighted flange blade, featuring Evnroll’s patented Sweet Face Technology. An award-winning putter, the ER2 took gold in the Today’s Golfer Awards 2018 as well as My Golf Spy’s ‘Most Wanted’ blade of 2017. CNC-milled from 303 Stainless Steel, it’s hand-finished in Carlsbad, California.

The ER2B will be launched to major US retailers from July 4th and to distributors worldwide from August. The ER2B will be available in 33”, 34” and 35” lengths with an MSRP of from $369.

For more information on Evnroll putters please visit www.evnroll.com.

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giancarlonicoli · 4 years ago

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Lockdowns may have eroded people’s swagger, but research suggests there are ways to remedy the situation

Ian Robertson

Sat 5 Jun 2021 15.00 BST

Last modified on Sat 5 Jun 2021 21.21 BST

228

In July 2007, the Irish golfer Padraig Harrington won one of golf’s most coveted competitions, the British Open. The story of how he did this, one of the most remarkable finishes in golfing history, illustrates one of the ways confidence works.

The Claret Jug – the Open’s famous prize – was within Harrington’s grasp as he teed off at the penultimate hole of the tournament. He had a one-shot lead on his arch-rival, Sergio García. He was entirely in the zone – “I am literally the most confident person at that point in time,” he said later. Then, something strange happened – a twinge of doubt came out of nowhere at the top of his back swing and he sliced the ball into the murky waters of the notorious Barry Burn river.

But, still in the lead and his confidence intact, Harrington squared up at the 18th tee. Disaster. He lashed another ball into the Barry Burn. His confidence collapsed: “I’ve never experienced this reaction in my life… I wanted to give up… I had thrown it away.”

Harrington barely remembers the first 50 yards he trudged up the fairway of the final hole to take yet another penalty shot. But luckily, he had his caddy, Ronan Flood, by his side for that walk. Flood kept repeating to Harrington that he was the best chipper and putter (the two strokes he needed to stay in the tournament) in the world. “One shot at a time, you’re the best chip and putter in the world. One shot at a time, you’re the best chip and putter in the world.” Over and over, he repeated it.

As they approached the ball for Harrington to take what would be his penultimate shot, an attempt to salvage his tournament, Harrington’s confidence had shifted again. He positioned himself above the fateful ball: “I stood there, really excited about it, and I fired it in there, nice and low. I don’t think I’ve ever been more in the zone than in that chip shot in my life. It’s really easy to hit a great shot when you’re feeling good… it’s really difficult to hit a great shot when you’re feeling bad. I should have been feeling the lowest ebb at this point.”

His caddy’s constant, almost mechanical, repetition of his conviction that Harrington would do it had somehow reinflated the confidence bubble, and he went on to beat García and take the Claret Jug.

But that’s not the end of the story, according to one of Harrington’s close acquaintances, to whom I spoke in Dublin. After the first, delirious celebration on the green, the champion and his caddy parted for several hours of ceremony and press interviews. They were reunited at the end of the evening in the limousine, taking them back to their hotel. Padraig looked over at his caddy:

“You know, Ronan, I thought I’d blown the Open – and so did everyone else in the world – except Ronan Flood.”

Flood started to laugh.

“What’s so funny?” Harrington asked, puzzled.

Flood replied: “I thought you’d blown it too – I didn’t think you had a chance!”

Flood was just saying the words on the fairway to try to rein in Harrington’s mind, away from thoughts of great prizes and great failure, to a limited funnel of thoughts linked to a specific set of actions that he knew he could execute. The words we say to ourselves shape our attention, which controls our emotions, and the result is confidence – or lack of it. The caddy’s astute understanding of this process meant that he could get Harrington back on mental track, despite his own fears that Harrington had blown it.

Research backs up the lesson of this story, that the words you say to yourself shape your confidence and, hence, your performance, no matter how fake or cliched those words might feel.

Cycling on a stationary bike until you are too exhausted to continue is a standard test of endurance and fitness. In one study, young, fit men and women did this, and cycled for an average of 10 minutes before having to stop. Half of them were then taken aside by the researchers and taught to use confidence-enhancing self-talk phrases, such as “you’re doing well”, “… feeling good”, or “push through this” and then applied them during a second exhaustion test. Just as “just saying the words” worked for Padraig Harrington, simply repeating these confident phrases led to the self-talk group boosting their endurance by 18%, from around 10.5 to 13 minutes. They also felt less strain during the exercise than the other group, whose endurance time didn’t change at all.

Confidence is the colloquial term for self-efficacy – the belief that you can successfully do a particular thing. It is this link to action that differentiates confidence from self-esteem (how good you feel about yourself) or optimism (belief that things will turn out OK). When you anticipate success, your brain releases a neurotransmitter called dopamine, the chemical messenger that fuels reward and pleasure in the reward network deep in the centre of the brain, according to research at Michigan University in 2015. Researchers at Monash University in Melbourne, Australia, showed in 2016 that feeling confident about your decisions activates reward networks in the brain, while lack of confidence leads to increases of activity in brain regions linked to negative emotions such as anxiety.

Confidence and anxiety are therefore competing rivals for your actions and attention. Anxiety inclines you to retreat in avoidance of failure, while confidence is a bridge to the future that impels you forward in anticipation of reward. Most of us are slightly overconfident – men more so than women – in relation to our true abilities. And that mood-lifting, anxiety-reducing state of mind inclines us to do stuff that increases the chances of outcomes or encounters that do indeed lead to opportunity and reward, and therefore acts as a virtuous positive feedback loop.

The belief that you can do something not only motivates you to do it – it lifts your mood and lowers your anxiety

So, confidence begets more confidence, and this is why the results of a 2020 mid-pandemic survey of 2,000 people in the UK aged 16-25 are particularly disturbing. The survey, by the Prince’s Trust, found that 41% of respondents felt that their future goals now seemed “impossible to achieve” and 38% that they now felt they would “never succeed in life”. This is a more extreme example of a more general finding, that 18-25-year-olds who live through an economic recession believe less strongly that they can get ahead through hard work.

Such a dramatic drop in the confidence of nearly half a generation could reverberate for decades in the social, economic and political fabric of Britain, and elsewhere. Confidence in a population predicts many things, including academic achievement. And the economic effects are likely to be strong, too: between 2000 and 2014, for example, across 13 EU countries, including the UK, Germany, France and Spain, the confidence of individual consumers and company executives strongly predicted the unemployment rate in each member state.

The belief that you can do something therefore not only motivates you to do that thing, it also lifts your mood and lowers your anxiety, which is one way confidence works – by helping you achieve small and big goals. It also helps to explain why mental health is such a major challenge during restrictive lockdowns.

We know that lifting confidence improves performance, because many studies have shown it experimentally. For example, in 2008, researchers at Emory University in Atlanta, Georgia, made students more or less confident about their physical strength by randomly telling some that they were stronger, and others that they were weaker, compared with others – irrespective of their true strength, measured using a handgrip dynamometer, a metal lever which you squeeze tight against a resisting spring. The results were striking: the high-confidence group held the grip for 30% longer than the low-confidence group. They also felt less pain and discomfort in their hands.

It is very important to avoid chronic indecision and too much deliberation

Researchers in Grenoble used the same method with people aged between 52 and 91, first asking them how old they felt. On average, they felt 8% more youthful than their real age. All the participants then did the handgrip test, which in itself is a good indicator of general vitality in older people. The average grip was around 26kg. The researchers then boosted the confidence of half the group, telling them that their score was better than 80% of people their age. They told the others nothing, and both groups then took the grip test a second time. The tired hands of those told nothing scored one kilo less than on their first attempt. The raised-confidence group score, however, was one kilo more. Strikingly, the feedback-induced confidence also made them feel younger: one 60-year-old said he felt like a 53-year-old and a 90-year-old felt 10 years younger, while the other group felt no different.

Nowhere is confidence more needed than when we face change, such as in the aftermath of pandemic. Many people are grappling with life-changing decisions, often forced upon them, about their careers, education, or where to live. There are two potential states of mind in which we can approach such decisions – deliberative, where we try to select a goal or course of action, weighing up the pros and cons of each; and implemental, where we have already selected our goal and are now working out what steps to take to achieve it.

The will-I, won’t-I, deliberative mindset widens our attention – for example, making it more likely that our eyes will detect a peripheral object on a background picture. It also opens our attention to a broad range of potential good and bad future possibilities and remembered past experiences. Because of this, not only does it open up creative possibilities for ourselves, it also lets in anxious, negative thoughts and memories which tend to diminish confidence. So it is very important to avoid chronic indecision and too much deliberation, and to keep it under tight control so that you can enjoy its benefits without becoming paralysed by it.

On the other hand, focusing on solving the problem of how to achieve an already chosen goal narrows our attention to specific actions and so reduces the chance of anxiety-arousing thoughts and memories entering our consciousness. Women in particular benefit from the confidence-enhancing effects of the implemental mindset, Cologne University researchers reported.

Though under-confidence depletes our potential, extreme overconfidence – a feature of male more than female behaviour – can have big downsides, too. For example, experienced professional financial traders made poorer choices than students because of their overconfidence in their hunches, a 2006 Nottingham University study showed, while overconfidence increases the chances of leaders taking military action and starting wars, because it makes them overly optimistic about their own military strength and their chances of success.

But in spite of its downsides, confidence is a precious mental resource that we all need as we re-enter a dramatically changed post-pandemic world. The words we say to ourselves will help harness our anxieties by focusing our attention on achievable goals, just as they did for Padraig Harrington.

Prof Ian Robertson is the author of How Confidence Works (Transworld, £20). To support the Guardian order your copy at guardianbookshop.com. Delivery charges may apply

The Science of Confidence, a Guardian Masterclass with Prof Ian Robertson, is on Tuesday 20 July. Book a ticket here

#health & wellbeing #science #mental health #mental health challenges #life and style

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technogeekstmr · 4 years ago

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Golf Apparel Market Size by Top Leading Key Players, Growth Opportunities, Incremental Revenue, Trends, Outlook and Forecasts to 2025

Golf apparel includes various items, which are used to play the sport of golf. There are multiple items included in the golf apparel such as golf balls, shoes, bags, golf gloves, golf gear and golf wear, club, club head cover, cart, towels, tees, ball markers, wedges, putters, and other devices that helps golfer in various ways. Basically the target market for these golf apparel is skill biased dedicated golfers, as these golfers are the most consistent purchaser of these golf apparel. Out of these golf apparel, the golf shoe is the most important piece of apparel, as it is being used by every player while playing golf. Golf apparel manufacturers design good quality footwear the players participating in the golf tournament. By using shoes that are not made for the golfers, players might enhance their chance of injury while playing the game. Furthermore, many manufacturers are designing the golf shoes with material that increases breathability. For instance, Gore-Tex lining shoes absorb moisture preventing feet sweating, which eventually allows feet to breathe.

Growing popularity of golf across the world amongst the older people, and spur in the golf tourism, is driving the growth of the golf apparel market. The physical activity that golf provided is expected to be vastly helpful. Furthermore, among golfers, mental and physical wellbeing, alongside improved performance, and socializing are common motivations for playing. There is a spur in the golf tourism mainly due to the growing number of golf courses across the world, and increasing popularity of golf tournaments. Various countries are taking initiatives to increase the golf tourism across their region. For instance, tourism minister in India announced that the government would support efforts to entice more foreign golfers to the country’s approximately 220 golf courses.

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The declining number of golfers across the world might hamper the growth of the golf apparel market. According to the National Golf Foundation (NGF) the players who played golf on an actual golf course in 2016 fell by a significant number compare to 2015. However, the NGF reported the number of golfers who are beginners increased to a significant extent over 2015. Furthermore, the NGF reported that the number of dedicated golfers also grew in numbers. Dedicated golfers includes those who call golf their one of several recreational pursuits or a favorite activity.

The presence of manufacturers who designs custom embroidered golf apparel with material, which is wrinkle free is expected to create novel opportunity for the global golf apparel market. Embroidered apparel is made using such material helps in keeping the temperature of the golfer’s body low while playing. Additionally, it is also used in promoting any specific company brand.

The golf apparel is segmented on the basis of product type, user, and region. By product type the market is classified as golf cloths, clubs, shoes, and others. Furthermore, on the basis of user, the golf apparel market can be segmented into men’s golf apparel, children’s golf apparel, and women’s golf apparel.

Geographically, the golf apparel market can be segmented into North America, Europe, Middle East & Africa, Asia-pacific and South America. North America and Europe are expected to lead the golf apparel market owing to the presence of established players from the golf apparel manufacturers. However, the growing popularity of the golf across the countries such as India and China is expected to propel the growth of the golf apparel market in Asia Pacific.

Some of the key players involved in the Golf apparel market are Acushnet Company, Under Armour, Inc., Amer Sports, Callway Golf Company, Dixon Golf, Inc., Roger Cleveland Golf Company, Inc., Fila Golf, Golfsmith International Holdings Inc., True Temper, Cobragolf.com, TaylorMade Golf Company, Inc., 8 Nike, Inc, and more.

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cadikiosk · 4 years ago

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Introducing Cadi, the Autonomous Future of Golf

Cadi is the world’s first retail automation solution for golf—a self-serving kiosk with no sales people, no nets, and no hassles.

What does that mean for you?

Imagine you’re out on the course and you need a new putter. Rather than go through the hassle of waiting to buy one online or borrow one from a friend, you can walk up to Cadi Kiosk, demo a new putter and purchase it right then and there.

Cadi Was Born Through a Team of Experts and Visionaries

The idea behind Cadi is simple: create the best purchase experience for you, the golfer. Our team, Tyler Gottstein, Matt Ahrens, Andrew Kim, and Michael Johnson, are all lifelong friends that knew they had an incredible business idea in common—Cadi.

It all started back in 2016, when our CEO and Co-Founder Tyler Gottstein and his college basketball teammate, Michael Johnson realized that there was an evolution starting in the online shopping world. Shortly after Cadi’s launch, Matt and Andrew jumped on board to make Cadi a reality.

People were making the switch from brick-and-mortar retail to online shopping, and for a good reason—it’s unbelievably convenient.

The only issue? Not every product is best sold online.

Specifically, sporting goods, where you need to try out gear to ensure the best fit and use for your game. Being athletes themselves, the Cadi guys knew that it’s better to test sports equipment with your own two hands before making a commitment to buy it.

As avid golfers, our team decided to shift the online shopping paradigm to allow golfers to test new clubs without making a huge commitment. With huge potential in their endeavor, Tyler and the team started to make moves to realize their vision.

The catalyst for Cadi’s growth was networking with Cadi’s Strategic and Technical Advisor, Carole McCluskey, and our Co-Founder David Felker on LinkedIn. With David’s thirty plus years in golf and engineering experience and Carole’s experience with scaling several successful entities including Coinstar and Redbox, the team was able to develop Cadi sustainably and find the engineers that would bring Cadi to life.

From that point forward, Cadi was connected to some of the biggest names in Golf such as TaylorMade Callaway, Cleveland , Titleist, and Scotty Cameron.

Our team began to raise money from family and friends and we were even lucky enough to get several angel investors to back our idea. With the funds to build our first prototype, we quickly realized Cadi should be as readily available online as well as on the course. At that moment Cadi’s e-commerce platform was formed. Since its inception, Cadi has sold over $1,000,000 of golf products with the Cadi platform.

Cadi’s Mission is to Revolutionize Golf Retail

Our mission is to revolutionize the way golfers buy and sell golf products.

Cadi Kiosk works as our distribution hub that supercharges the golf course. Our mobile app connects customers in real time to our e-commerce platform and our kiosk network.

We believe we’ll continue to achieve our mission and goals by staying true to our six values:

1. Demo Day, Every Day – Our services give the freedom to demo products on the golf course without a salesman.

2. Latest and Greatest Products – Cadi has strong relationships with the best brands in golf.

3. Order Online, Pick-up at Kiosk – Full mobile connectivity allows you to order online and pick up in-store.

4. Lightning Fast- Get a product personalized for you in less than 30 seconds.

5. 30-Day Money-Back Guarantee – Cadi is the first golf company to offer a money-back guarantee.

6. 100% Authentic Products- Stop worrying about buying fake products online. All products are vetted for quality and authenticity.

By staying course and always looking for ways to improve the Cadi experience, we believe we’ll hit our ultimate goal of becoming the leader in golf retail and having our kiosk system set up in 1,000 golf courses by 2025. Cadi will expand to other sporting industries and change the way products are trailed, purchased, and distributed forever.

The Final Putt

At Cadi, we represent a fresh new way to look at the golf retail experience. We allow you to test out Golf Clubs produced by top brands in less than 30 seconds. On top of that, we provide the option to buy right then and there or online and shipped to your door.

With us, the options are endless and there’s no need to second guess your purchase decision anymore. We were founded and created by a group of individuals with a passion for golf, and the idea of making golf retail simpler and more efficient for the customer. Our platform for golf is just the start of what we hope to be a revolution in the golfing world and sports retail industry.

#Golf #Demo Days #Golf Clubs #Cadi #Cadi Kiosk

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bunkershotgolf · 6 years ago

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Stroke Lab from Odyssey – Control Distance

By ED TRAVIS

Distance control, not aim, is the key to becoming a good if not great putter and consistent distance can only come from a consistent repeatable stroke. Rather than concentrate on a new way to do alignment lines or making a new face insert to improve the ball’s roll why not figure out a design that will improve distance control?

That’s what Odyssey, Callaway Golf’s putter division, did with their solution coming to market as the Stroke Lab putter line.

According to Sean Toulon, Callaway’s senior vice president and general manager of Odyssey, “These new putters epitomize what Stroke Lab is all about. Questioning the norm for the purpose of developing putters that perform substantially better to help golfers make more putts.”

With the speed of putting surfaces increasing due to advance in agronomy it’s not unusual for even recreational players to face with a Stimpmeter reading of 10 or 11 during a weekend round. On the PGA Tour 11 and 12 are the norm and 13 or 14 are not uncommon.

In response makers have made putter heads heavier and heavier, often more than 350 or 360 grams, the thinking being that when greens are fast the stroke doesn’t have to be as big. Part of this trend is the popularity of relatively lightweight larger grips which means putter swing weights have gotten extremely high sometimes as high as F3--a typical driver has a D2 swing weight.

Steel putter shafts usually weigh in the range of 115 to 120 grams but with heavier heads the typical shaft is relatively weaker allowing both more flex and torque.

The critical factor in the Stroke Lab design was to make the shaft from graphite with a steel tip section which Odyssey says reduced shaft weight by 40 grams. To keep the overall weight constant, 10 of the 40 grams were moved to the head distributed in two sole weights. The remaining 30 grams went to the grip end with a 40-gram end weight (shaft plug) and a stock grip weighing 10-grams less. The shaft at 75 grams is lighter but with a much higher MOI (resistance to twisting) and the weight distributed to encourage a free and consistent stroke. Odyssey says testing of Stroke Lab putters showed a 25% improvement in backswing length consistency which makes the stored energy more reliable. The design helps to raise the consistency of the face angle at the end of the backswing by almost 20% so the amount of face rotation needed to be back at square at impact is more predictable.

“You feel the difference immediately,” said Luke Williams, senior director of putter marketing. “The putter head moves freely, smoothly and on a sound path, helping you roll the ball accurately while giving you greater speed-control.”

All the Stroke Lab models have Odyssey’s White Hot Microhinge face insert, a hit since its initial introduction in 2016.

On the course there no doubt the shaft of a Stroke Lab putter is different looking and different feeling. The balance of the head, grip and graphite/steel shaft are great. The Tuttle model was tested extensively on and off the course and it was one of very few putters in my experience didn’t required a “break-in.” There was no time wasted “getting used to it.”

From the first it was simply a case of picking the line and making the stroke.

Instant confidence.

Did every putt go in? Of course not, but three putts are almost a thing of the past because if the first putt missed the second is close enough to be makeable…even a tap in. Phil Mickelson fans will recognize the #9 Stroke Lab as being the putter he used to win “The Match” against Tiger Woods and Francisco Molinari putted lights out in with a Toulon Madison model winning the Arnold Palmer Invitational making a 43 foot birdie on the 72nd hole.

Brand & Model:

Odyssey Stroke Lab Putter

Key Features:

Graphite/steel combination shaft

Lower torque and flex

White Hot Microhinge race insert

Retail Price & Availability:

$250 in shops now

Need to know:

Controlling distance by redoing weight distribution including a graphite shaft with a steel tip improves stroke consistency. Most popular Odyssey mallet and blade shapes: #7, #7S, Marxman, Marxman S, 2-Ball Fang, 2-Ball Fang S, Red Ball, Red Ball S, Tuttle, Tuttle Flow, VLine, V-Line ang S, V-Line CS, #2, #3; #9, Double Wide and Double Wide Flow.

#Odyssey #sports #golf #new

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