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comfy-whumpee · 4 years ago

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Whumping Safely 101

Many people in this community have mental health problems, face various types of discrimination, and have complicated relationships with some parts or types of whump. In particular, I aim this at people who care about the experience of survivors and others with triggers – partially because I am an abuse survivor who often flirts with triggering content as part of my love of whump.

Keeping your blog safe is difficult, takes effort, and is never a perfect process. But as the community grows and grows, it’s really important that we hold ourselves to a high standard. I would argue that this is a responsibility of all content creators, but especially those of us in the messy playground of whump.

I’ve got three sections in here: content warnings, writing with care, and community interaction. I’ve tried to make it navigable. It’s about 1.8k words. Shorter than a lot of drabbles! I welcome good-faith criticism on this topic and further questions on my own views.

Content Warnings

The biggest responsibility, in my opinion, is empowering your reader to make their own decision on whether they want to expose themselves to your writing. This also happens to be by far the easiest way to help people whump safely.

What to warn

This is a big and ever-changing topic. Some things you should warn for as a rule of thumb are anything NSFW, pet whump and box boy whump, drugs and alcohol, medical and hospital content, graphic gore, intimate partner violence, and animal harm. It can be tricky to draw the line of what counts – what needs a warning? If you’re in doubt, just warn it anyway. It doesn’t hurt.

If someone requests a trigger be warned for, even if it’s something that feels obscure or tame, show compassion and agree to the request. This is someone who cares enough about being able to read your writing that they wrote in! They want to be able to read it and enjoy it. You’re being complimented.

Otherwise, look at what other blogs tag for. You’ll see some variation in styles and levels of detail, but it’s a good way to gauge what people think is warn-worthy, when we’re often writing stuff that would already be R-rated in mainstream media.

The easiest way to make sure people don’t see your triggering content is to use a cut. Tumblr is not a very functional website and likes to delete cuts, but a cursory check of your posted content will usually tell you whether it’s worked. With asks, cuts are very spotty, so don’t be afraid to post an ask response separately with a screengrab of the original question. People often then respond to the ask itself with a link to the post, especially if it’s a whole drabble. Tumblr is weird and bad so just do your best.

Content notices

I.e., a quick summary before the drabble, usually in bold, to state what will be coming. I like to distinguish between using content notes (CN) and trigger warnings (TW) to indicate severity. Others might use the old phrase ‘dead dove do not eat’ to indicate this is a heavy piece, and often you will see qualifiers like ‘intense’, ‘mild’, ‘mention’, ‘referenced’ (i.e. it is discussed but not actively happening), and ‘implied’ (as the opposite of ‘explicit’). I’ve also seen a couple of people use ‘vibes’, which is a really nice way of demonstrating that it’s there, but not the focus. A quick paragraph like this, or just a line, lets people make a quick risk assessment on their reading.

This is also important if you’re sending in asks or requests to people. If you want to ask about something triggering, send an inquiry first about whether the blog is okay to hear it.

Tagging

Tagging is a chore, but it’s your primary way of warning people about your content. The main benefit of tagging is that you can be as detailed as you want, because can be tagging for content in general, not just triggers.

In a best case scenario, you’d tag the kind of whump you’re doing, tag triggers, tag characters, and even your ‘verses, because tagging is your index for your blog. If you tag reliably, you help your future self and your readers find stuff, and you also make your blog really dang safe. People who have unusual triggers can blacklist tags, and will pick up on your content tags to help them.

Don’t just tag your own writing. Tag your reblogs, tag your prompts, tag your asks. Yes, edit your asks to add the tags. Tag your images and gifs. Tag your images as images and your gifs as gifs.

If you aren’t up for detailed tagging for whatever reason, just tag for triggering content, and add stuff to that list if you’re asked to. My usual technique is to make a mental note of tags while I’m formatting and editing before posting.

Be aware that your first five tags will be used in search results. If you’re using tags that are associated with kink too, such as ‘shibari’, you might want to rethink your tag order if you don’t want interaction from those blogs. Also think about what tags might come up in non-whump contexts, such as ‘collar’ or ‘PTSD’. Some tactics for getting around this I’ve seen are adding ‘whump’ after the content or writing the tags in past tense (i.e., ‘collared’).

It is also a good idea to watch out for when you might be reblogging something whumpy that is intended as kink / porn / fetish, especially in images. Tagging these as spicy / nsfw / kink is a sensible move.

Writing with Care

Okay, now for the harder stuff.

I mean here to lay out some guidelines for how to write in a way that helps your reader build good faith. This is a much more nuanced topic, and it’s different for everyone. There will always be differing opinions on what should and shouldn’t be written about, what a good depiction of a sensitive topic is, and how to discuss that topic. I tried to strip this back into absolute basics that I hope we can all agree on.

Maybe your whump involves abuse. Maybe it’s gaslighting. Maybe it’s severe mental health problems, or addiction, or slavery, or you write about or analogise real-world issues. Whump deals with the dark stuff, and that’s a big part of its appeal. But don’t ever forget you’re writing the dark stuff.

(Try to) Know what you’re doing

Some of us play fast and loose with plots, medical accuracy, worldbuilding, and other things that get in the way of the pain we crave. This is all well and good, but when we start using whump that speaks true to people’s lived experiences, we shouldn’t be careless with it. I’m particularly talking about things that get represented poorly in mainstream media, such as abusive relationships, issues around marginalisation, mental illness and disability.

Be critical of media that you’ve consumed. Think about how its depicted things that you want to depict in turn. Look for opinions on fictional representations of those issues. Be aware that you might be more ignorant of things than you realise.

Look at how others are writing these issues, particularly if they’re writing from a perspective different to yours. If you haven’t personally experienced what you’re writing about, e.g., if you don’t have PTSD and you want to depict a character who does, seek out stuff written from or with experience. Listen to the experts.

If you’re looking for stuff about representation specifically, I recommend this collection of posts about ‘Braving Diversity’ cultivated by Writing With Colour, who are in themselves a fantastic resource for this topic, and have recommendations for other blogs that deal with intersecting issues.

Listen to others

Missteps are inevitable. Nobody is perfect. If constructive criticism is offered, that’s also a compliment to your writing. Someone read your work and thought about it, and thought you’d care about improving it. They’re offering themselves as a resource for helping you see your work in a new light.

Criticism is hard and sometimes hurtful, but even if we don’t think it’s accurate, there’s often a grain of truth in it. If someone tells you that your writing is harmful, think about why they’ve said that, not whether or not they’re correct. This is an opinion! Opinions are subjective! But what drove someone to send that in?

You don’t have to respond to all your criticism and definitely don’t respond straight away. Being respectful to those who are trying to help you means taking the time to consider it properly. Sometimes, they don’t need a response. Others, you might want to learn more about what they think before deciding. You might have already discussed the topic, in which case, you might just want to reblog your previous posts.

If it’s sent in bad faith or is outright hateful, you’re well within your rights to just delete it and move on. You might get the same criticism over and over again, and that’s exhausting, and you don’t have to retrace your steps for everyone.

But if it’s new, even if it puts your hackles up, you can always stop and wonder why someone felt that strongly about your work.

Take a step back

One of my better-known characters is a pet whumper who conditioned his victim to adore and depend on him. It’s not always easy to represent how deeply messed up that is within the text – though I think that’s part of the challenge – but in meta-commentary, I am always describing him as a creeptastic bastard lacking compassion and self-reflection. I hope to always give the reader the confidence that I know just how wrong it is.

This is a really simple thing you can do just to give readers good faith in you. Show that you know what you’re writing is dark and messed up. Show your understanding for the issues you’re handling and that they’re complicated. It might seem self-evident, but when you’re writing the really dark stuff, or unhealthy relationships, or institutionalised whump, you can inadvertently create the impression that you just think it’s fun. The fact that it’s fiction does not automatically absolve you. Show that you care about doing it right.

Community Interaction

I’m going to keep this one short and sweet because I will almost entirely be preaching to the choir here.

Be polite to others. Imagine saying what you’re saying to their face.

Don’t send anon hate. Just don’t. If you can send criticism off anon, do so.

Nobody is obligated to interact with you.

Nobody is obligated to monitor their own reader base.

If someone says do not interact, do not interact.

If someone says do not interact, why they’ve said that is none of your business.

You don’t need to spread the word about someone’s bad politics.

Ask yourself if your input is needed, or if what you’ve said has already been said.

You don’t have to take a side.

Take care of yourself. Take breaks. Remind yourself that whump is a small part of the world.

That’s all from me, folks. Stay safe.

#discourse...adjacent?#whump community #whump etiquette

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wolfpawn · 6 years ago

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When Ghosts Come For Us

Chapter 14

NOTE This is based on the movie Crimson Peak, so if any of the subject matter in that was uncomfortable for you, you will find this similar. I will *NOT* be describing incest in this, it will only be implied, same as the movie.

WARNING None.

Also, I do not own any image or gif used in this story.

Dr Thompson was sitting down, having finished his tea and was contemplating another slice of toast when the door seemed to be hammered almost off the hinges. He checked his pocket watch before rising from the chair. A moment later, a young man rushed in to him. ‘Doctor, please, you need to come to Crimson Peak, Lady Lucille is after having fits, sir.’

Thompson was familiar with the nickname of Allerdale Hall by this stage and knew where the young man was referencing. ‘Very well. Mary, I guess my trip to the next town is cancelled.’ He stated dryly.

‘It would appear so.’ The housekeeper responded. ‘Shall I ready a lunch for you, after all, Doctor?’

‘No, that will not be necessary. Lady Sharpe has a terrible tendency to overfeed those who work at the house, and if she is too concerned for her sister-in-law, I can go to the inn on my return.’ He stated, having heard from more than a few of the men that were doing different jobs for the Baronet at the house that his wife had a tendency to feed them as often as she was permitted a day. He got his pony and trap readied when he realised the young man had cycled to him, he threw the bike in the back and assisted the man on. ‘This way is easier on the legs I find.’ He smiled as he slapped the pony’s reins to get the animal to move.

When they got to Allerdale, the snow around it was red, which made Dr Thompson feel somewhat ill at ease. The workers were still working on the few areas of the building that the Sharpes were trying to fix before the worst of the weather came, they watched as the pleasant demeanoured doctor disembarked the carriage and rushed to the steps, the young man that had been sent to fetch him taking the pony to the stable as he did so. ‘Lady Sharpe.’ He nodded to Charlotte. ‘Tell me everything.’

‘I was making breakfast, Sir Sharpe is in Newcastle-Upon-Tyne at present, and usually, Lucille is an early riser, but she went to you earlier in the week, so I assumed she was poorly, so I left it until half past eight, but I knew past that, something would be wrong. Sure enough, half eight came and I saw nothing of her so I went to check on her and she was having fits on the floor of her room.’ She explained as they walked through the foyer to the elevator, taking it to the appropriate floor. Charlotte noting who could possibly hear them in such an area. She guided Dr Thompson to the right room and he walked in to see a conscious and groaning Lucille, strapped to the bed.

‘Alright, we will need some warm water and a lot of linen, she will not have a lot of body control with this.’ He instructed. ‘I don’t know why you are willing to go through with this Charlotte. Personally, I think we should just get a syringe of air and stab her in the heart with it.’

‘Yes, because a coroner would never find that. No, Edward, this will affect her more and you know it. Killing her does not give Cordelia and the others true justice.’

‘Some would argue it is vigilante justice.’

‘Well, it is all we have.’ Charlotte commented. ‘I will get the water, you, do not kill her.’ She ordered, leaving the room and closing the door over behind her.

Lucille looked between the doctor and the door and moaned pathetically. ‘You know, for the younger of us, she acts as though she is older.’ He stated as he took out his Stethoscope and began checking Lucille’s breathing and heart rate. ‘You are making this more difficult for me, could you not just breathe steadily?’ He growled as he did so.

When Charlotte returned with the water, she placed it down. ‘You could have warned me about the vomiting.’ She commented.

‘I forgot. I am not in the habit of using this drug, it is somewhat of a last resort in the medical community.’

‘Indeed.’ She gave a peeved look as she cleaned the stomach contents from Lucille’s hair. Lucille looked at her questioningly. ‘Those letters in my trunk, the ones you tossed back in with no care for after you read, which I am taking personally, I might add, those are not from Cordelia, but from Edward.’ She pointed to the doctor.

‘You kept my letters, really?’ Edward asked, startled.

‘Yes, I told you before, I cherished our correspondence.’ She smiled fondly before looking at Lucille again. ‘I told you earlier of my father’s attentions to myself and Cordelia, but before us, there were others, including the very beautiful and kind Elizabeth Thompson. She was a daughter of a business associate, and was a little naive, and was caught. My father ran off and married a more suitable woman, and poor Elizabeth, now hated by her family for her shame she brought on them, was forced to raise her son Edward by herself.’ Lucille stared at Edward. ‘So long story short, Edward found us, my father dismissed him, irate his only son was a bastard and his daughters were well, women. But Cordelia and I loved Edward, marriage meant nothing, our brother is our brother, and I spoke to some of the men that my father associated with, including the Hamilton’s and they sponsored Edward to become a doctor.’

‘And for that, sister, I am eternally grateful.’ Edward smiled at his sister.

Their smiles were quite similar, Lucille could understand now why she disliked the doctor’s smile.

‘I know you would have rathered be an architect, but it is a good living.’ She smiled affectionately.

‘It is, and I am happy with it. But it also gave me access to your files.’ He looked at Lucille as he spoke, doing different jobs to her as he did. ‘We were told Cordelia got ill, but we knew that was not true. I had to tell my baby sister our sister was murdered. Then, as a doctor to have to read what you did to your mother, and everything after that….it sickens me to my very core.’ Lucille gave him a hateful look. ‘And the food poisoning with the rhubarb, I am going to remember that.’ He promised. ‘Why did you even eat it?’ He asked Charlotte.

‘I had to sell it.’ She shrugged. ‘I had to make her think she was smarter than me.’

‘So you willingly ate, what to your body, is poison. That was foolish.’ He admonished. ‘An allergy is an allergy, Charlotte.’

‘Alright, I swear never to eat it again. It ruined a good stew.’

‘Nasty stuff, Mother thought me being dramatic when I got ill after it.’ He paused for a moment. ‘Why did you not warn me about what they did to your back?’

‘I did.’

‘No, Charlotte, not the extent. I actually was ill thinking about it.’ He took her hand in his. ‘I cannot get it from my mind.’

‘Do not think of it, it does no one well to think these things.’ She squeezed his gently. ‘I forgot to ask, are you missing some paper?’

‘Yes, two sheets were taken by her.’ He glared at Lucille. ‘When she came, why?’

‘It would appear that Mr Longley is willing to sign over my estate to Thomas on receipt of a letter confirming me with child from my doctor.’ She walked over to Edward and showed him his own headed paper.

‘She has some of the terminology wrong, but congratulations sister on your fictitious child.’

‘I carry it well, do I not? I am most fortunate with my illness with it.’ She jested back. ‘I assume that that is why she poisoned me with the rhubarb to begin with, to get you here to attempt to get the paper in that manner.’

‘Very much so, yes. She ensured I had to leave my office when she was with me so she would be able to do so. I thought she was using them for a prescription.’

‘No, both are here.’

‘I was called to Mr Brown’s house after his party, by the way.’ Charlotte giggled. ‘Really?’

‘William taught me that little trick when Mr Brown became interested in me at a party before.’

‘It was ingenious, you made that party all the safer for every woman present.’ Her brother commended. ‘Though that is not what I gave you that powder for.’

‘I know.’ Lucille was frowning at her. ‘Edward gave me a powder to settle you, a new enough concoction, in a small dose, it numbs the senses somewhat, added to alcohol, it would make one seem terribly inebriated.’ She explained. ‘So, how long does this last?’

‘About a week or so, we top it up thereafter and for the days she gets a little rowdy, you can give her more of the other medication. Her food is the biggest concern, this is why I am not pleased with this sister, you will have to spoon feed her her meals, the food will have to be nothing but liquid.’

‘I will do it.’ Charlotte looked at Lucille as she spoke, seeing the anguish in her face. ‘I win.’ She grabbed Lucille’s chin, making her look her in the eye. ‘Cordelia wins.’

Tags

@sigridlaufeyson @wolfsmom1 @ilovekingt @whovianwookie86-captainxev @texmexdarling @lokiloveheart

#chapter 14 #When Ghosts Come For Us #thomas sharpe #lucille sharpe #crimson peak #crimson peak story

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globebusinesscenter · 4 years ago

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How to make a GIF on an Android phone

Did you realize you can make GIFs on an Android telephone? You can transform your #1 shows and motion pictures into moving response pictures or make some fun GIFs from recordings of your companions, family, or pets! You can even add moving components to your photos to make novel GIFs.

Make a GIF on an Android phone

Making GIFs on your Android telephone is a pleasant method of making moving pictures in a hurry so you generally have the ideal response GIF while messaging your companions. Making them is simple, and we clarify how by utilizing the free GIPHY application. Peruse on!

What is a GIF?

Short for Graphics Interchange Format, GIF is a bitmap picture design made by PC researcher Steve Wilhite in the last part of the 1980s. It was at first planned as a picture design that could without much of a stretch be downloaded from the now-ancient CompuServe ISP. Nonetheless, the GIF didn't acquire its unmistakable capacity to grandstand liveliness until a couple of years and a couple of amendments after its underlying delivery.

Today, GIFs are a typical picture design utilized on the web to feature short liveliness without any problem. Because of the arrangement's similarly little document size when contrasted with full goal recordings, GIFs have become a simple method to share minutes on the web. Networks on Reddit, like r/GIFs, are committed to sharing the absolute best GIFs accessible on the web and exhibiting the capacities of the arrangement.

It is imperative to take note that GIFs are without a doubt a picture configuration, and along these lines can't imitate sound — they are quiet..

Use GIPHY

GIPHY is our present top choice for making GIFs. Dispatched in 2013, GIPHY is one of the web's most well-known GIF data sets, yet the Android application likewise incorporates the alternative to make your own. Subsequent to downloading and introducing the application, you'll promptly see GIPHY's exhibition, from which you can peruse and look for changed GIFs. In the event that you are new to the configuration, this is an extraordinary spot to investigate and begin.

Step 1: Tap the Create button in the top-right corner. The symbol shifts from a “+” to a camera. Alternatively, you can tap the Profile tab in the bottom-right corner, followed by the big Plus/Camera button on your account page.

Step 2: Tap the Allow Camera Access button.

Step 3: Tap Allow on the two prompts.

Step 4: Tap the ( I Agree ) button.

Note: You’ll only perform steps 2 to 4 the first time you create a GIF.

Step 5: The app uses the front-facing camera by default. Tap the Camera icon in the bottom-right corner to switch cameras if needed.

Step 6: Under the live feed, swipe left or right on the toolbar to select a filter or effect. There are 11 in all, including animated hands feeding you popcorn (shown above), VHS static, a red/blue filter for old-school 3D glasses, and so on.

Step 7: Press the Filter or Effect button to take a static shot or press and hold the Filter or Effect button to create an animated GIF. There’s also an option not to use a filter or effect — it’s simply a big white button.

If you’re creating animations, the app will gradually form a line around the entire screen. This serves as a visual “timer.” After the line perfectly attaches to the outer edges of the screen, the app will end the recording.

Step 8: Once you capture your desired scene, you can add it to the picture or video. Click one of the four buttons to insert additional elements:

1-Text: Type the text you want using nine different colors. 2-Effects: Add eight different effects ranging from a rainbow overlay to a weird crystal effect to black-and-white film grain. 3-Stickers: Giphy provides a huge assortment of animated stickers too long to list here. Want kissy lips? -You got it. Need some bling? There is plenty to dazzle up your image. 4-Trim (animation only): — Cut off the part you don’t need by moving the left and right markers.

Step 9: Select the Crop tool located in the top-right corner of your screen. This will help you resize your GIF. These are the available size options:

1:1 3:2 16:9 4:5 9:16

Step 10: When you’re finished, click the purple Right Arrow button.

Step 11: Type in the tags you want to associate with your GIF (if you’re uploading one).

Step 12: Click Share GIF to share it via text message, Facebook Messenger, Snapchat, and Instagram. You can also click Save Video to store the initial captured video to your device. Hit Save GIF to save your creation locally as well.

Step 13: To post the GIF online, tap the box beside the Terms of Service agreement. After that, tap the blue Upload to GIPHY icon.

An Alternative to GIPHY: GIF Me!

GIF Me is a more direct option in contrast to GIPHY. It allows you to record recordings by utilizing its cameras. With this application, you can undoubtedly transfer photographs, video documents, and beforehand saved GIFs through its incorporated Album highlight.

After you quit recording your video, you can choose from 11 standard photograph channels. The application additionally gives you exceptional apparatuses that permit you to add or eliminate outlines from activities, increment or diminishing the liveliness, and add lines of text. You will likewise approach fun and engaging highlights like cool stickers and fascinating-looking boundaries to add some visual appeal to your showcase. Whenever you've completed your venture, you can save it as a GIF or an MP4 record.

Editorial Selection:

How to make a GIF on your iPhone

How to make a GIF on an Android phone Gif, GIF on an Android phone, How to make a GIF on an Android phone, howitmade, HOWTO, howtodothat, make a gif, make a GIF on an Android phone via exercisesfatburnig.blogspot.com https://ift.tt/2NKYZyH

#Gif #GIF on an Android phone #How to make a GIF on an Android phone #howitmade #HOWTO #howtodothat

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seophotographersichf794-blog · 4 years ago

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How to Get Hired in the seo strategies Industry

Getting My Seo For Google Images To Work

In 2018, Google updated its Image Guidelines. Among the significant updates they revealed was that they utilize the file course and file name to rank images. ADVERTISEMENTCONTINUE READING BELOWRepeat: The file path and file name is an actual ranking element. For example, if you're an ecommerce brand name with several items, rather of positioning all your item images into a generic/ media/ folder, I would advise structuring your subfolders to more classification associated subjects like/ shorts/ or/ denim/. Google likewise revealed that it utilizes your page title and description as part of its image search algorithm.

impacts the way Google ranks your images. It resembles putting all your toppings on your burrito. It tastes way much better with guac. So, make sure to include the guac for improving image rankings. ADVERTISEMENTCONTINUE READING BELOWIf you're using AMP or PWAs, you are required to define your image dimensions in the source code.

It supplies a much better user experience. Plus, it permits the web browsers to size the image before the CSS is packed. This stops the page from leaping when it loads. Oh, mobile SEO. At its worst, it can offer you a high bounce rate and low conversions. But, at its finest, it can give you more ranking power and much better user engagement.

The Definitive Guide to Improving Your Rankings

This indicates the image will scale with the size of the website whether the user is utilizing desktop or mobile. It changes to the size of the gadget. Whether you're including your images to your sitemap or creating a brand-new sitemap for images, you desire images someplace in your sitemaps.

Therefore, leads to more website traffic. If you're using WordPress, Yoast uses a sitemap solution in their plugin. So, prior to you start submitting your image to your site, make certain to follow the image optimization rituals from above. The most important thing is to ensure the image and alternative text relate to the page.

PNGs are my preferred for screenshots. Lower file size for faster page load speed. Make sure your on-page SEO components (meta data, structured data, and so on) set with your image. For crawlability, develop an image sitemap or make certain your images are featured in your sitemap. Enhancing images are no joke.

An Unbiased View of Seo Strategies

Times have altered because the period of dial-up Internet, when users needed to wait minutes for a single image to load. Today, we can take pleasure in fast Web accesseven on our mobile gadgets. However make no mistake, image optimization for users and online search engine is simply as important as it ever was, if not more so.

Finding and utilizing the ideal kind of image for your site is a necessary action towards success. A terrific location to begin is good old Flickr.com. It has a wide selection of different images to pick from, along with a capability to filter content by license. That implies that you can quickly discover a photo that you can legally utilize for business purposesor even one that has no copyright limitations.

Other popular choices include: Freeimages: Enormous community with over 2,500,000 registered users and around 400,000 images online New Old Stock: Vintage pictures from the general public archives of institutions taking part in Flickr Commons Public Domain Archive: Repository of top quality, public domain images from across the web Unsplash: 10 brand-new high-resolution photos available every 10 days, complimentary of charge After you have actually chosen the ideal image, you need to choose which file format is optimum for your requirements.

The Definitive Guide for Seo Tips

is the most commonly used image format today. It utilizes lossy data compression; which means that, depending upon your settings, the image quality can suffer a fair bit. There is also no assistance for transparent backgrounds like there is with GIF and PNG formats. The biggest advantages of using this format is it keeps file sizes little and it is supported almost everywhere.is a bitmap image format used for easy art and animations.

However, its small file size and assistance for transparent backgrounds make it perfect for company logos and numerous page components of websites. is a contemporary alternative to GIF and JPEG file formats. PNG supports transparency, has a much better color variety, and automated gamma correction ability. PNG can even store a brief text description of the image's material to help online search engine classify your images.

Also, file sizes can be a bit bigger. seo tips for photographers When enhancing images for the web, your goal is to decrease the file size as much as possible, without sacrificing excessive in terms of image quality. You have several choices, but the simplest ways of making this take place is to use an online compression tool like TinyPNG or Compress JPEG.

Seo Strategies for Dummies

youtube

If you compare the compressed image with the initial, you barely observe any quality loss. The compressed image is on the left. Adobe Photoshop (shown listed below) places all of the control in your hands, if that's what you want. For images downloaded from your camera, provide a new name that's detailed, making it easier for search engines to discover them.

It also shows as text to all users when there are problems rendering the image. Furthermore, it is used by screen readers that help the aesthetically impaired browse the web. The simplest HTML code for an image appears like this: Apart from the file name, online search engine visually impaired individuals have restricted info to assist them find out what a web image is about.

You can also look at tags like the" title" residential or commercial property, but a simple alt image tag is enough to inform Google and other search engines what the picture is aboutand aid you rank better in the SERPs. Preferably, your thumbnails should be as little as possible to lessen page load time.

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sahiltechnians · 5 years ago

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Golden Rules to Use Images Effectively in Web Design

Demand for websites and its standards keeps rising and so is its expectations. We are habituated to search for quick information on the web, be it, socializing, entertainment, information, etc. So, the media plays an important role in any website design. Media could be in the form of audio, video, images, etc. Using these on the website could increase the user experience. But you should ensure that the media included in the website matches the target audience. Also, the media should match the device of the audience. Sometime, playing a video on a website might not be possible if a user browses the website on their mobile due to poor connectivity. So would be the case with an audio file. Images used in website design increase the user experience. Hence, Web Design Company in Gurgaon places the image properly to get the users to catch in it. Every care to be taken to optimize the images on the website for its effective use.

A professional web designer is aware of the image’s importance together with solid layouts and relevant designs to attract and engage the users. But you should provide the right image relevant for each page. The images on the website are best-taken care by the frontend designers who craft the User Interface, perform UX testing, and take care of the entire color of the web pages along with its look and feel.

In short, website design images for the following reasons:

● Draw the attention of the users

● Triggers emotion of the users

● It is a visual representation

● Representation of an idea or feeling ● Users can interpret faster than text Website design pictures or images should follow certain guidelines.

The following points list a few of them:

1. Get An Ideal Banner Image Placing banner images for website design promotes your brand to get more visitors. The banner image is seen at the top of a website and is usually big. It is also called a hero image. It mostly has text on top of the image. Placing this image has a huge impact on website images. Based on its procedure, a banner image is represented as a graphic or advertising image. Get-An-Ideal-Banner-Image A graphic image usually spreads alongside the web page and publishes the website name. It could also be advertising its brand as advertisers would at times count on the banner views or its download.

2. Reflect On Images With Diverse Crop Sizes And Ratios When the right image is in place for the web pages, it should be cropped. Image cropping is a design skill. While cropping, the image originality and clarity should be maintained. Also, website design images should get the user’s attention. A fully responsive website can be put down if the images are not planned and placed properly and those that do not fit the exact screen formats and aspect ratios.

3. Get Appropriate Images From Clients The banner images could be created based out of your imagery, while the main images on the web pages that support the content should be from the client. The best images on the web pages should be studio-shot photos where there is consistency in size, lighting, and angle. Get-Appropriate-Images-From-Clients Image Source: My Simple Show A professional photographer would take images from several angles where the macro details are well-taken care of. Sidestep magnified images that would affect the page’s load time.

4. Make Use Of The Right File Types An image can be stored with Multiple file types, where each file type has a different purpose. You should choose the right file that would be the best fit for your requirement and that matches the displayed content as well. The following file types are ideal for a website:

● JPEG Format – This format can be best used when there are many pictures containing many colors, shading, and gradient.

● PNG Format – This format can be best used when you have a logo to be placed on the web page. It can also be used when you have an image with many solid colors and involve transparency.

● GIF Format – This format can be best used when there is an animation. Make-Use-Of-The-Right-File-Types (Image Source: Color Experts International) Your web page content is well supported when the right image is displayed beside it. Many businesses capitalize on image optimization so that their website gives an aesthetic appeal.

5. Have A Consistent image Style And Size Web pages images look beautiful when all images maintain a constant size and style. It also helps to arrange the columns, text, and other information displayed on the web page. For example, look at Image 1. The images and their associated content are neatly displayed and easily readable as well. This would provide a neat look for a web page. It would increase user experience. As the images are of the same size and are oriented properly, it fits in one column.

6. Include Image File Names To Help SEO To Rank Better Ensure that your website design image file names are proper for SEO to search better. Before you upload it to the website, check for the file name and then upload it. This is because it becomes easy to manage the images. It would increase the SEO rank. To maintain consistency, make use of lowercase alphabets and numeric. Avoid having any punctuation or spaces in the image file name. Include-Image-File-Names-To-Help-SEO-To-Rank-Better (Image Source: WPBeginner) For example, an ideal image file name can be, honda-car.jpg, Hyundai-car.jpg, and so one.

7. Ensure That Captions And Alternative Text Are Placed Once you upload the image to your web page, ensure that the additional information like captions and the alt text are in place. Like the file name, this information gives a boost to SEO. Alternative text also called Alt tags, though not visible to the user, it gives an idea for a search engine that explains the image. Hence the alternative text should be filled once the images are added to each web page. The alternative text should describe the image with a targeted keyword. Ensure-That-Captions-And-Alternative-Text-Are-Placed-1 (Image Source: 3Play media)

8. Image And Its Applicable Text Should Be Placed Next To Each Other Select images that support the text. When an image is surrounded by its related data, it ranks better in SEO. For example, when your website is about travel, placing images of cars would not fetch a better rank in SEO. You need to place an image of different places, hotels, etc. and make the website more relevant and interesting for users to read. Image-And-Its-Applicable-Text-Should-Be-Placed-Next-To-Each-Other Image Source: Epic Media Inc

9. Check Image License If you are taking images from the internet or from other sources you need to check its copyright as well. If it is not to be shared, then you cannot use it on your website as it might act as per the law. Hence, you need to take images that can be shared or to be on the safe side, it is always better to make use of a professional photographer to take images of your products. This way, the image would be yours. So, there could not be any chance of copying in it. Check-Image-License (Image Source: Advertisement)

10. Image Represents Branding Create images that represent your brand. Keep your brand in mind when you frame each image of your website. An image can be branded using the following ways:

● Find out the main business goals

● Define your brand personality

● Progress main messaging

● Recognize the main audience

Image-Represents-Branding (Image Source: Eco & Vegan Graphic Design)

11. Try For Original Images Images should be unique. Customers will be aware of each image that they see on many websites. They will be aware of stock photos when they happen to see it on your website. Stock photos can be used on a website, but it would not provide the actual impact that should convey the users. Having a stock photo would be effective and would cost a bit more. But to have a holistic feel of images on your website, it is ideal that you get a professional photographer who would help to get images that would best fit your business and its products or services.

12. Induce An Emotional Touch For any website design images, emotions always play a vital part in conversions. Those Images used in website design that induct a response would guide viewers to make a purchase decision. You can think of an image that looks clearly pleased by using your product or services. This would provide a positive feel for the customers to purchase.

Conclusion The internet world is being supported by many varied media with the sole purpose to increase the website’s user experience. Placing an image in website design is considered common and widespread media as well. Images are preferred by users as it is convenient and easy to interpret and recall. When images are used with a purpose and effective way, it can attract your users and guide them properly. It is also used to activate the emotions of users and help to gain trust. As the day goes that ‘Am image speaks a thousand words’, so include the right image at the right place and gain more users to your website and increase the user experience

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flyingvgroupca · 6 years ago

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5 Reasons GIFs Rock at Marketing Your Business on Social Media

Now you may be wondering why the featured image of this post is a wolf, and that is a valid question. The reason is that the wolf you see above is actually a GIF, that you can see below: A GIF, or otherwise known by its’ technical term as a Graphics Interchange Format (GIF), is a format that has been around for more than 30 years. To many, GIFs may be the newest trend hitting social media, but the GIF has been around all the way to when Steve Wilhite introduced the GIF in 1987. Nowadays, GIFs are short animated images that can be easily shared across mediums and devices too. Many popular memes come in the form of GIFs and its quite common that certain GIFs become viral. GIFs are used on many different digital mediums and especially on Instagram in users’ Instagram stories. GIFs are used to express an emotion or state of being, and the usage of these little animated images can be funny and quite entertaining. In the last couple of years, GIFs have seen a rise in popularity on social media platforms. The popularity has dramatically increased after companies have started incorporating GIFs into their online marketing campaigns. Companies like Samsung and Starbucks are some of the big names that are using GIFs to bring life and excitement to their social media marketing strategy. Read More: The Ultimate Guide on How to Get Your Company's GIFs on Social Media Animated images tend to have a larger emotional connection than static ones, similar to the way that video is more engaging than written content. GIFs can reach out to people in a more innovative manner and are a far more effective and impactful communication tool when trying to convey an emotion. People find that using GIFs is an easy and interactive option to help users stay connected with their friends via chat, text, or Instagram messaging. Within Google Trends, we see that more and more people are looking for small animated images to express themselves in a far better way than through static images or simple text formats. GIFs are here to stay and provide a light-hearted communication approach that can be used by both individuals and brands alike.

How to Use GIFs with Social Media Marketing

If you have plans to market your brand online, GIFs can do wonders for you when it comes to adding engagement value online. The best part about GIFs is that they are very expressive. Incorporating GIFs into your digital marketing strategy is wise in that it would set you apart from competitors and add a unique twist to what would typically be an extremely traditional marketing campaign. Below are a few reasons why GIFs are useful business marketing tools that can add value to your online campaigns.

5 Reasons GIFs are Useful Business Marketing Tools

1. GIFs Create Compelling Ads for Your Product or Events Animated images are the most preferred option to use to advertise your products or events these days. The reason being is that they can display your products better and they are a great way to grab the attention of your audiences and lure them into making purchases. GIFs are very useful for highlighting the essential features of your products and events. Doing so allows your target audience to take a closer look at your product. Due to today’s hectic and busy lifestyles, people tend to have shorter attention spans. Therefore, traditional advertising is becoming less popular these days, and short animations are becoming an attractive alternative. GIFs do not take much time to communicate a message, and the animations are quite appealing too. A business can quickly send a message using GIFs small effects. You will also be creating something that is shareable and readily available to social media users. 2. Retaining Your Audience Is Not Difficult with GIFs Due to people’s short attention spans as mentioned above, short, simple, and attractive messages appeal to audiences more than long descriptive texts. According to several reports, only 28% of the total words published online are read by regular users even if they specifically visit a website searching for particular information. Even if interested in the information, most people tend to speed read through the information to get the main points of the article or blog. GIFs are preferred over static images because animated images have a higher impact on the minds of the audience. The GIFs are also likely to retain the users for a longer duration, a period which should be good enough to get your message across. 3. GIF Animation Shows Your Brand Personality Animated content is a great way to tell your audience who you are and what your personality is as a brand. Often brands use stale, overused, and overplayed tactics. Adding a new flair shows how much you care for your audience and that you are willing to try something new. GIFs are expressive and a great way to communicate in a very innovative style. Besides, they are interactive and connect you emotionally with your consumers, adding life to your brand. GIFs show you have a human element and you care about the experience you give your customer on social media. Now your brand is not just another automated machine that follows orders and does the same thing over and over again. With animated images, your interaction with your consumer becomes more compelling and engaging. Additionally, the element of fun is associated with GIFs and encourages your audience to stay with you for a more extended period when they find the conversation relevant to them. GIFs are also more effective and interactive because they are shareable. One can create images to build a positive story around campaigns and encourage users to reuse on social media platforms. For example, when your company uploads a GIF to Instagram, you can attach keywords to the GIF and users can search for GIFs using your company’s keywords to reuse on their social media. With GIFs, your brand is at liberty to use animation to suit your brand campaigns and build a brand image. You can incorporate images and effects that builds positivity for your brand, but be sure to maintain strict brand guidelines even when animating. It is crucial that when you are trying to look creative that you do not forget your style guide that will help you enhance your brand image. Remember to maintain the right fonts, colors, images, logo, and be sure to portray the exact image you want for your brand. 4. GIFs are Great for Story Telling As discussed above, GIFs are an easy way to communicate effectively on social media platforms like Instagram. People find GIFs easier to consume than other formats and they are fun for customers to use. GIFs are also an exciting and entertaining option for brands to tell their stories in a very engaging manner. Using a GIF takes less time to communicate your message to a group, and the human element in them makes them easily consumable. Animated images are perfect storytelling tools that can hold audiences for longer durations and not annoy them, compared to other formats. For example, head to Instagram and search for the brand Elemis in the GIF section. You will find GIFs that Elemis and Flying V Group created together to promote Elemis's new product line. Elemis saw great engagement with the GIFs, and many of their customers continue to use the GIFs in their everyday social media use which furthers the exposure and awareness for the brand. 5. GIFs Engage Your Audience GIFs are known to encourage UGC (User Generated Content) on social media. UGC’s add massive value to brands on social media. The more content generated through users and consumers, the more visibility the brand gets. With GIFs, you can help in reaching out to audiences effectively and organically and get active engagement immediately. Doing the above helps you to grow your brand in a positive direction. By providing GIFs on the GIPHY platform, you will find an excellent way to spread awareness about your brand through your users and consumers since they will more than likely continue to use your GIFs and share your brand’s message. Another note, you won’t be required to spend a tremendous amount of money on additional advertising spend with the viral nature of GIFs. If you have a social media marketing team that understands the idea of spreading brand awareness and increasing brand influence then the investment you make into developing GIFs can be one that makes for a high return on investment. We have seen many big names create GIFs to go along with their social media campaigns. Brands use their tag lines, logos, or other relevant marketing material to create their shareable GIF content. In doing so, brands capture the opportunity to provide their users with a fun, engaging, and shareable content source which gives the brand visibility on social media platforms and drives traffic to their pages, and eventually their website. With social media becoming more and more critical and popular, it has become tougher to get visibility online. Brands that think strategically will not miss the opportunity to earn visibility on crowded mediums by engaging their audience and investing in a brand-new strategy that can pay massive dividends.

So What Should You Do Next?

GIFs have come a long way in three decades. Most importantly, they are now seen almost everywhere and provide an excellent opportunity for brands to gain additional exposure. From individuals to big brands, many find these small animations exciting and very easy to consume. Shortly, GIFs will continue to grab the attention of larger and larger audiences. So, if you haven’t made GIFs a part of your business marketing strategy, then it is time that you consider it to build an appealing story around your brand. If you are wondering how to create GIFs or how to get your company’s GIFs on Instagram, check out the following article from our resident GIF expert, Bryan Flores: The Ultimate Guide on How to Get Your Company's GIF on Social Media. Read the full article

#gifs #gifsarethehottestdigitalmarketingtrend #giphy #howtousegifsonsocialmedia #shouldibeusinggifsformybusiness #whyyoushouldbeusinggifs

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thesignageguy28-blog · 5 years ago

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How To: Custom Vinyl Banner Design and Image Files

If you’re taking a first stab at creating your own artwork for vinyl banner design, there’s an entire checklist of items that have to be covered. In order to help simplify the process, we’ll cover one commonly overlooked but vital category: sending your formatted image file off to the printer for a high quality production. In this blog we’ll be discussing how to export your file to be fabricated into a beautiful new sign. While there’s always more to learn about vinyl banners and banner printing NYC, the team at Signs NY has put together this short tutorial in order to help the beginning graphic designer in order to get started on the right track.

Preparing Your File for Large Format Printing

Most vinyl banners will fall under what is known as “large format printing” which, as the name would suggest, are graphics that are larger than your standard poster, photo or smaller sign. The first thing to remember is that the usual rules about image and file sizing used in smaller-sized offset printing won’t necessarily apply. First, the 300 dpi (dots per inch) image quality normally associated with print fabrication is not going to be your “go-to” choice for large vinyl banners.

The reason is because the file size will simply be too large at 300 dpi. Not only is this level of image resolution unnecessary for oversized banners that are often viewed from a distance but the resulting files sizes — which can be in the gigabytes rather than megabytes — will in many case simply be too much for many Raster Image Processing software systems (RIPs). This overburdening of memory may cause your image editing program to run at less than optimal speeds.

In many cases you’ll be setting up your large format printing files at 100 ppi. Some very large images meant to be viewed from afar — such as billboards — can utilize image resolutions as low at 1 ppi. Also keep in mind that standard Photoshop Documents — which are what you’re most likely working with at home — can only handle a maximum image size of 30,000 x 30,000 pixels. If your large graphic will be viewed from 3 feet or less and you need a higher image resolution (> 100 dpi or dots per inch) don’t worry. Some updated versions, such as Photoshop CS, use a special type of large file format known as PSB (Photoshop Big) which can handle up to 300,000 x 300,000 pixels — versus regular old Photoshop image files, which are normally labelled PSD (Photoshop Document).

Okay, so let’s say you have a 4 x 8 foot banner being viewed from more than 7 feet away. An appropriate image quality resolution at this distance will be 90 ppi, printing at 90 dpi. So we have 48 inches x 96 inches at 90 ppi, which has a file size of 4,320 pixels x 8,640 pixels. If you multiply those, you get 37,324,800 — which is around 37 megapixels.

It’s important to remember that pixels do not equal file size — they are merely an expression of the number of pixels that, along with the image size dimensions, will indicate image quality. Whether those 37 megapixels will amount to the same number of megabytes for file size will depend on how you format the image file and utilize compression to save memory — which we will cover in a future blog. However, suffice to say when we’re looking at megapixels we are safely in megabyte territory (rather than gigabyte-ville) in regards to size. Remember, if you’re using a vector image file, you won’t have to be concerned with ppi at all.

Exporting your Banner Raster Image File using Adobe Photoshop

When you’re ready to export your image, simply go to File / Export / Export As. If your file is already at the desired size, you will choose an export scale of 1 x. This will give you a full-size resolution of 90 ppi, if we’re using the example at the end of the last section. If you didn’t create your banner file at full resolution, no worries! As long as it is half the desired image quality you can fix it by choosing a scale of 2 x. So far so good, right?

Pixel Based Files vs. Vector Based Files

As we stated before, when working with vector image files, ppi is not a concern. The reason is that image software such as Adobe Illustrator are vector-based programs, utilizing Vector Images. A vector image is independent of resolution quality. A vector is simply a geometric shape that can be scaled to almost any size using a mathematical formula. If one were to magnify a vector image you would still see a solid form, rather than the pixels of a digital raster image or the dots of a printed raster image. On the other hand, Adobe Photoshop is a pixel-based application, or Raster Image Program. In short, if you’re not using pixels, you can’t measure the pixels per inch.

Here’s the catch: this only applies to files originating as vector images, which are normally simple shapes or text featuring clean lines, without the continuous tone of photography or a Cathode Ray Tube (CRT) computer monitor. If you were to export a file from Photoshop to Illustrator for example, the image would still be resolution-dependent, following the image quality data of the original file. If it’s possible to only work with Vector files for a project that would be preferred. Also, remember that embedding pixel-based artwork into a vector-based application will result in the huge, unwieldly file sizes discussed earlier.

Identifying Vector Images vs. Raster Images

Since a Vector file is built by a mathematical formula using a series of points on a grid — and is therefore easily scalable from business card all the way up to billboard size with no pixilation or loss of image quality — it is seen as a more versatile medium. That’s why as a budding graphic designer, photographer or artist, you must be able to quickly identify what type of image file you are dealing with.

Here is a short list of the most common types of Raster Image file formats:

· .jpeg – JPEG is the most common image file found online and is the standard format for digital cameras. The compression degree of a .jpeg image can be adjusted with a noticeable change in quality. This filename extension is usually named either .jpeg or .jpg. A JPEG image is easily editable or compressible, but once you edit a high quality jpeg image you cannot regain the original quality by simply reversing the process.

· .gif – GIF is a bitmap image format that has become increasingly popular because of its wide support and portability. GIF supports up to 8 bits per pixel (bpp) for each image or animation. It also allows separate palette of 256 color for each individual frame. Lempel-Ziv-Welch lossless data compression technique is used to reduce file size without compromising visual quality — a handy tool for graphic artists and animators. Such a GIF image can be downloaded easily �� even with very slow modems — and this has won .gif worldwide popularity.

· .png - PNG image format supports palette-based images, grayscale images, and full color RGB images. This image format is mostly used for utilizing a transparent image background for logos, banners, and the like.

· .bmp - Bitmap/BMP is also known as bitmap image file or raster graphics file. It is used to store bitmap digital images free from display device barriers. This file format is capable of storing two dimensional digital images. One of the many advantages of Bitmap formats is that it maintains its quality while also retaining compatibility with other raster formats.

· .psb - PSB stands for Photoshop Big. In case you need big files, you can utilize a .psb, which can be of maximum of 300,000 by 300,000 pixels.

· .psd - PSD stands for Photoshop Document and it is the primary image format that Photoshop uses. It is a layered image file running on proprietary software. It can be edited anytime using its individual layers. The user can also flatten the image into other image formats for easy web compatibility. In order to retain the original image data you have to save an original PSD files before converting into other formats. A PSD file can be maximum height and width of 30,000 pixels with a file size of 2 GB (gigabytes).

· .tiff- TIFF is short for Tagged Image File Format. This format is popular among graphic artists, photographers, and print media. TIFF is considered flexible, adaptable, and capable of storing image data in a lossless format.

And here are the most common types of Vector Image files:

· .ai: Short for Adobe Illustrator, this file is commonly used in print media and digital graphics, such as shapes, logos, and other forms of simple images and text.

· .eps: Encapsulated PostScript is one of the original vector graphics file types. One disadvantage when compared with newer vector graphic files is that “.eps” won’t support transparency in the way more modern file formats, such as “.ai” do.

· .pdf: The Portable Document Format is built for the dissemination of documents across platforms. This type of file can be easily altered or edited via Adobe Acrobat.

· .svg: The Scalable Vector Graphics format is based in XML. XML stands for Extensible Markup Language. It is a text-based markup language. XML tags identify, store, and organize the data — as opposed to specifying how to present it visually like HTML tags, which are then used to display the data. It’s considered most useful online, where it can be indexed, searched, and scripted ad infinitum.

For more information on how to submit your own artwork for custom vinyl banner printing, please call Signs NY at (718) 453-8300.

#Graphics Printing NYC Vinyl Graphics Printing Services NYC Sign Printing NYC Vinyl Printing Company NYC

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zinavo-technology · 5 years ago

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Web Design Trends In 2019

To stand out in an ocean, stick onto the most recent web designing trends that will drag out more audience to your page. The period of customary websites has been finished, each company began to refresh themselves for the cutting edge with a parcel of thoughts to influence the group from rivals in sagacious manners. Something that looks new yesterday has left trends nowadays. Presently it is the ideal opportunity for change, each little scale company has begun relocating by re-planning their websites for a crisp engaging look. To outperform your rivals procure expert website designers who are knowledgeable in UI/UX structuring.

Elicit some catchy methods that are trending currently over the internet :

Long Scroll

Videos/ GIF Animations

Go Artistic

Manage your contents

Well-Structure Layouts

Long Scroll :

In my percept, 2019 will be a super year for the e-retailers. Individuals are more mindful about the online business and now they are searching for the first-class blessing that impresses them with new thoughts. Like famous online networking using long bolsters for client comfort rather than numerous route. webSites likewise began to empty with long parchment alternatives with a breakdown of pictures, recordings and content text for tremendous information. Without exploring one can take look over the administration effectively, it hauls the client consideration, especially for some duration.

Videos/ GIF Animations :

In this busy world, nobody has an interest in perusing progressively content, passing on your message through short recordings and GIF pictures will catch clients vision. They will invest some more energy for viewing if the nature of the video is great and imaginative. Install some short practical recordings of your service to engage the customers.

Go Artistic :

Images are one of the useful assets for the market catch. Essentially building out with different pictures makes them irritated. Make them to state wow by refreshing top notch pictures. Go for a photograph shoot and catch important pictures for your administration portrayal. Indeed, even a solitary picture will talk part it is extremely inventive and with great visuals.

Manage your contents :

Your words associate with the client legitimately. Utilize appealing slogans and intense substance on the highest point of the page to hold onto the clients. Orchestrating the test in even and vertical mixes will likewise look engaging and alluring. Including clear basic content overwhelms your market potential. Individuals bother circuitous substance that accompany encapsulations. Basic justifiable writings make compatibility with client effectively. Use moderate plans and publications, it pictures your inventive level to people in general.

Well-Structure Layouts :

We, individuals, have the propensity for perusing from left to right, utilizing F-formats with logo, slogans on the upper left make clients effectively think about you. Leave the progressively void area in the page, including a parcel of substance and pictures will look odd. Make it short and fresh for client comfort. Remember these focuses and furthermore haul out some new thoughts all alone insight to be on the highest point of transformation rates.

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theblueeyedvampire · 7 years ago

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Mobile Rules

Basics

I am not associated with James Marsters, Joss Whedon, or Buffy the Vampire Slayer.

I go by Liz (female, she/her) and I’m 26. Out-of-character/personal posts will be tagged with 'm: i’ve always been bad ( ooc )'.

Graphics and theme were designed & edited by the glorious tuppencetrinkets. I try to reblog any other resources I use.

I prefer short para & sometimes multi-para threads. My default formatting style is small text & an icon, but any reply style is fine.

I will not RP NSFW content with anyone under age 18 under any circumstances. In fact, I prefer you not approach me for any writing at all unless you (the mun) are over 21.

This blog may contain NSFW content including smut, gore, violence, smoking/drug use, adult language, dubcon/noncon, etc.

I will not RP with cartoon/animated-only, comic-only, video game, or anime characters/faceclaims. I have found that I just can’t relate well and quickly lose interest in the interaction.

I will not RP any pregnancy memes/threads/AUs. Absolutely no exceptions. I’d also really appreciate it if you would tag “pregnancy tw” so I can block.

Send me memes (unless tagged as mutuals only).

Continue ask responses as threads in a new text post. If we're mutuals, this is a given. If we're not mutuals, I may or may not continue.

Cut your posts. Please, please, please.

Give me something to go on in your reply. This doesn't necessarily mean match the post length -- long replies can be dead ends as easily as one-liners -- just please give me something that moves the interaction forward. I have dropped interactions because of this issue, where I felt like I had to do all the work in the thread. Even if your muse has a “passive personality”, there are always ways to progress the thread.

Tag me (theblueeyedvampire) in stuff you think I or Spike would like! (mutuals only please)

If we are active roleplay partners, please tell me if there is a specific trigger warning that you would like me to tag (i.e. blood tw, bunnies tw, infinity war tw). I do not tag a default set of trigger warnings, only those by request or highly NSFW. I will tag any infinity war related threads/posts as “infinity war spoilers” through the end of May 2018.

Please do a quick spell-check before you post replies. For my own peace of mind, I reserve the right to correct small spelling and punctuation mistakes in your thread when I reply.

Have an accessible rules page on your blog, which includes your (the mun's) age. I also want to be able to see your writing style with existing RP partners on the first page or so of posts (i.e. so I don’t have to dig through pages of memes & gif posts to see what your writing style is like).

If your muse is an OC, please have an easily accessible character bio. For multi-muse blogs, please have a clearly defined muse list. For canon or OC, please have verse preferences for your characters.

DON'T

Start or encourage drama. I've seen rp fandoms buckle and shred over ooc theatrics, and it's no fun for anyone. This is not a place for personal/ooc drama (character drama is totally encouraged).

Reblog an RP thread if you are not the RP partner in that thread. This is the biggest pet peeve in the RP community. I will warn the first time and will BLOCK if there are repeat offenses. Personal blogs who do this earn an instant block.

Reblog any personal posts (tagged 'm: i’ve always been bad ( ooc )'), headcanons, or verse descriptions. RP partners who do this get one warning. Personal blogs who do this get blocked.

Pester me for replies. I have other blogs, work full-time, and may be off tumblr for days on end, or just not feel like writing. That’s just life.

Send nsfw content/memes unless we are mutuals. I like writing smut (A LOT), but only with those with whom I've built up some history. Please start by approaching Spike in a non-sexual setting, and we’ll see if we jive.

Follow and unfollow repeatedly in an attempt to get my attention. This is just childish and annoying. I am involved in many fandoms and cannot follow everyone back.

God-mod, i.e. presume that Spike will think or act a certain way in response to your character (unless it is a necessary part of a meme set-up).

Steal from another RPer and claim as your own. If I am made aware of theft of direct writing content and/or graphics (of me or my RP partners), that will earn an immediate unfollow/block. Come on, people? Plagiarism is still plagiarism, and it spoils the RP experience for everyone involved.

Whine and complain about what I post on my own blog. If you don’t want to see it, easy… UNFOLLOW ME. Explicit sexual images/content will be tagged with ‘NSFW: MAKES YOU WARM; MAKES YOU HARD ( DESIRES )'. Smut rp & nsfw memes will be tagged with ’M: PUT YOUR HANDS ON MY HOT TIGHT LITTLE BODY ( NSFW )’. I prefer to not use the read-more feature because of the formatting issues, so follow at your own risk.

*Rules are subject to change and are updated periodically.

#m: i'm a rebel; you're an idiot ( rules )#m: i've always been bad ( ooc )#m: ben is glory! ( psa )

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sasslightertm-a · 7 years ago

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RULES

I. Mun and muse are separate entities. Please treat them as such.

II. Feel free to ask questions directed at my muse. Also, feel free to tag me in a starter or rp. I’m up for three-ways and/or group rps so long as the other partner(s) already agree(s).

If it takes me over a week, drop a notice in my inbox. However, don’t flood my inbox just because we’re both online. Sometimes I only have muse for certain threads or I just might not feel up to RPing at the moment.

If it takes a while for me to respond, it will because of these reasons: (1) I do not have Internet access; (2) the thread is in my drafts and I am stuck on how to respond; (3) I missed the inbox ask or reply/Tumblr ate it; (4) I have a life away from Tumblr; or (5) I may need to take a break from role-playing so I can recharge and my muse can come with with ideas. It will not be because I am ignoring you or I don’t like you or your muse.

III. If you ask to RP, you write the starter.

IV. DO NOT REBLOG MY ROLEPLAYS IF YOU ARE NOT INVOLVED. Message me or go on Anon if you have a comment about a thread.

V. Personals, do not reblog my OOC posts (unless tagged 'Charmed' or 'Chris Halliwell'), headcanons, drabbles, and roleplays. Doing so once will result in a warning. If it happens again, you will be blocked.

Regarding NSFW content:

NSFW material (gore, violence, blood, etc.) may happen on this blog. However, please let me know if you want to smut with Chris before we add it in a thread. I tag NSFW and trigger warnings as such. I do use Read Mores for smut on this blog. I'm also perfectly fine with doing a fade-to-black.

I don’t have any triggers; however, threads with suicidal themes, self-harm, and sexual assault on my muse make me extremely uncomfortable. Please discuss it OOC first.

I will not RP smut with minors. (This should be pretty self-explanatory.) If you are a minor and want to RP smut with me, I will do a fade-to-black.

I am of age to RP smut, as is my muse; however, I play Chris as being grey-asexual. He does have a very low sex drive, but it's very rare that he wants to act on it. (That being said, he is fine with both men and women.)

God-modding

Basically, don't do it. If you want specifics, this includes:

Metagaming (using OOC information in an IC thread).

Killing off my muse

Forcing history on my muse

Forcing a ship

Speaking for my muse

Describing my muse’s thoughts or emotions

Doing an action for him

Forcing a situation upon him without giving me, the mun, a chance to respond.

Doing ANYTHING for my muse

Having your muse know mine when they’ve never interacted.

In short, you write your muse and let me write mine.

GUIDELINES

I. This blog is multi-verse, multi-ship, and selective.

II. I track the tag #twicebornwitchlighter.

III. Mun's FC is Sally McKnight (aka Thorn) from the Hex Girls as she appears in Scooby-Doo and the Witch's Ghost.

IV. On my writing style: I use sentences, paragraphs, one-liners, and gifs/icons/icon gifs. If you don’t use icons, gifs, or one-liners, that’s fine. I’m okay with just writing sentences/paragraphs. Basically, I tend to use everything and my style can be rather fluid as a result.

V. My portrayal of Chris is taken mainly from the TV series and is very heavily headcanon-based. I do not read the comics, but I do consider the tie-in novels to be canon to the TV series.

Interacting

I. If you come to me with an rp idea, I request that you write the starter. Please don’t ask me to write it. In addition, do NOT come into my inbox with "Hey, wanna rp?" or "Can we rp?" and not have an idea for what you want to roleplay.

II. I prefer to use the IM messaging system solely for OOC chatting and plotting. I won’t role-play or respond IC over the messaging system.

III. I will not tolerate hate directed at me or my partners. Anon hate will be deleted or responded to IC (if it is directed at my muse), and I am not responsible for my muse’s actions.

IV. I do not smut out of the gate, with a couple exceptions: (1) It has been plotted out with the other mun; (2) it has reached that point in a thread where both muns feel it is appropriate.

V. I do not roleplay with muses that have no bios or rules pages. I also do not roleplay with cartoon/anime muses (unless they have a faceclaim), self-inserts, YouTuber faceclaims, and Mary-Sues.

OCs / Crossovers / AUs

I. I am willing to crossover with the following fandoms:

Buffy the Vampire Slayer

Teen Wolf

Shadowhunters/The Mortal Instruments

Witches of East End

The Vampire Diaries

The Secret Circle

Wizards of Waverly Place

Ghost Whisperer

If I am not familiar with your fandom, I will not write with you.

II. On OCs: I am extremely wary and selective when it comes to playing with OCs. I won’t always say no, but I won’t always say yes either.

For OCs (and all potential partners), I check out the bio page, rules/guidelines, and read some posts to see if our writing styles will click and if your muse will be a good foil for mine. I’ve had a few bad experiences in the past with OCs, so please respect this. (This also goes for Phoebe and Cole's unborn son.)

I will not roleplay with OCs if

there is no about page

they are a next gen sibling to Chris (my Chris has zero right to regard your muse as his brother/sister/half-sibling/step-sibling)

their sole existence is to be in a romantic/sexual relationship with Chris (or it is part of your OC's backstory that they are in an established relationship with him when we have never interacted). I am not writing Chris solely so your muse can get laid by a pretty witch.

III. All that being said, I do love OCs and AU muses. Hit me up.

Shipping

I. I ship Chris with chemistry. That’s it. However, I do headcanon him as a demiromantic grey-asexual—he has a very low sex drive and will have sex if it is what his partner wants, but he rarely feels sexual attraction. It will also take a long time for him to fall in love with your muse.

II. Don’t assume relationships. Do not assume my muse is best friends with yours, knows who your muse is, that your muse is an acquaintance of or related to Chris, or that they are in a romantic/sexual relationship. The only time this is okay is if your muse is one of the Halliwells or a character Chris has met in-canon. (Even then, I am extremely selective when it comes to Halliwell muses.)

III. Related to the above, do NOT force a ship. If your muse makes sexual advances towards Chris and he shuts them down, do not have your muse continue to pursue him. It is okay if your muse falls in love with him, but he is under no obligation to return your muse’s affections. Also, PLEASE talk it out with me first if you want to ship your character with Chris—and keep in mind that I have every right to say “No” to a particular ship.

IV. I do not write incest or mpreg.

V. Again, I am not here solely to write smut. If that's all your muse wants Chris for, then it would be best if you found someone else.

VI. All ships are independent of each other, so Chris is not cheating on anyone. That being said, the set ships I have for Chris are the following:

Chris/Bianca

Chris/Morgan

Chris/Mon-El

Chris/Jace

DISCLAIMER

I am not associated with The WB, Charmed, or Drew Fuller in any way, shape, or form. Nor do I own the character of Chris Halliwell. This is just a roleplay/ask blog for fun.

Most icons are from hunts done by charmedindiehelp (found here). I also make my own icons. Gifs and all the background images seen on this blog are my own. That being said, it's best not to take anything you see on this blog.

My version of Chris is TV and heavily-headcanon based. I do not take the comics as canon, nor will I accept the upcoming reboot as canon (if anything, it will be in an alternate universe from this blog). My anti-reboot tag can be found here.

MUN

Call me Jess. Timezone is MST, USA. I'm a 20+-year-old undergraduate student, so I will not be on Tumblr all the time. This is also not my only RP blog.

English is my first language. I know a little bit of Spanish and am an intermediate German speaker/writer (I've been learning German for 4+ years). Sometimes I may lapse into Standard German (code-switching is a problem for me, since I'm at the point where the languages are clashing in my head). If I do, forgive me and I'll provide a translation.

Mutuals can contact me on Skype.

#mobile page

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fdmc-media · 7 years ago

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Need A You Tube Channel For Your Business?

A recent report stated that only 9% of small businesses have created their own You Tube channel. As YouTube usage continues to soar, don't let your business be one of the ones that are left behind. It does not take all that long to get your channel up and running. And once it is up, fresh content is very key to get customers or clients to your channel to grow your business.

Today, I would like to take a moment to help you go through the steps to get your You Tube Channel up and running. As always, feel free to reach out to us if you have any problems. Having a fantastic content strategy on YouTube will help you build your brand’s identity, showcase your products, and connect with your audience in fresh and exciting ways. So with all that in mind, let's take a look at what you need to do.

To create a YouTube account for your business, you’ll need to first create a personal Google+ profile as well as a Google+ page for your business.

Once you have that taken care of, you’ll be ready to get your YouTube channel.

1. Login to the Google+ account associated with your business and head over to the YouTube Channel Switcher.

2. You should see your personal account as well as the option to create a new account for your Google+ business page. Click on your business page.

3. A pop-up will appear asking you to confirm that you’d like to create a channel for your business. Click ‘OK’.

4. Another pop-up will appear notifying you that your YouTube channel and Google+ page will now be connected. Click ‘OK’ again.

5. Well now look at that. You’re now the proud owner of a YouTube business channel.

Customizing Your YouTube Channel

Now that you’ve set up a YouTube channel for your business, you now need to get it looking at the very least, functional with good graphics and easy to navigate. Here are a few easy things that you can do to give your channel a more professional look and make sure that your customers know how to find you online.

Channel Icon

By default, your Channel Icon will be linked to your Google+ profile photo. I know hardly anyone uses Google+ much anymore but that is the nature of the beast. Although your image only needs to show up as a 98 x 98 pixel icon, it’s recommended that your picture should be a JPG, BMP, PNG, or non-animated GIF and at least 800 x 800 pixels.

Channel Art

Adding channel art is a great way to show off your brand’s personality and create a more visually engaging YouTube profile. Your Channel Art should be under 4MB and at least 2048 x 1152 pixels (although YouTube recommends going with 2560 x 1440 pixels for best results on all devices).

Details and Description

To unlock all of the customization options for your channel, you’ll need to click the gear icon in the section beneath your Channel Art. A pop-up titled ‘Channel settings’ will then appear. Look for the ‘Customize the layout of your channel’ option and enable it. Click ‘Save’. You’ll now be given a wider range of options sorted into five tabs: Home, Videos, Playlists, Channels, and About.

Click on the About tab to edit your business details.

Under description, give a brief outline of your business,your products, and services. Be sure to also include your contact email as well. For your social media links, include all of your business’ social media profiles (you can get your links to appear over your Channel Art by adjusting the drop down menu). On the right hand side, you’ll find a section titled ‘Featured Channels’ where you can feature other YouTube channels that are owned by your brand or managed by your employees. While this section may not be useful to you yet, once you expand your YouTube presence it will definitely come in handy.

Using Great Content

Now that the basics of setting up your channel is done, you need videos right?

Your videos should be an integral part of every business’ content marketing strategy - it’s a fantastic way to provide your customers with high-quality, informative, and entertaining content that keeps them coming back again and again. So, with that in mind, let’s explore how you can use video to build an audience for your brand. Here are some of the different types of content your business could be using.

Educational Content

More and more, people are turning to YouTube to learn new things. In fact, searches for “how-to” videos are growing by 70% year over year which means that there is an expanding opportunity for businesses to capture new audiences by providing educational content around their products. Videos that teach new skills are great for building trust with your audience. If you build trust, you build potential customers. Educational content doesn’t have to be limited to teaching people how to fix your products either. You can also create video tutorials that show customers how they could be using your products to solve everyday problems.

Brand Storytelling

When it comes to creating compelling video content, few things are more effective than great storytelling. Inspiring videos that fit into your business’ identity are perfect for communicating your brand’s image and ideals to a wider audience. These types of inspirational videos should be geared towards building a lifestyle around your brand and showing customers that when they purchase your products, they aren’t just buying a thing - they’re buying an experience. Marketing your brand (not you) is going to go a ling way in creating not only identity but followers as well.

Entertainment

Building a YouTube strategy around fun videos that cater to your audience’s interests is one of the best ways to capture viewers’ attention and focus it onto your products. While their sense of humor may not be for everyone, funny or entertaining videos are undoubtedly effective. Everyone likes a good laugh. Keep those videos short however. Today's tuber surfers don't spend a lot of time on any one video and you got to capture their attention in about the first 3 seconds.

Optimizing Your Videos for Search

Staying on top of your YouTube SEO is critical if you want to get your videos noticed. Every minute, 400 hours of video are uploaded to YouTube, so you need to be doing everything you can to stand out from the crowd. Every element of your videos - from the title to the description to keywords - can have a huge impact on how prominently they get featured in search results. Here is how you can improve your ranking on You Tube and get in front of viewers when they need to see you most.

Keywords

Before you start optimizing your videos, you should narrow down which keywords you’ll be focusing on. Think about which keywords someone might search to come across your video and run them through a keyword planning tool to make sure that they’re popular search terms. This can also be a solid source of inspiration for future videos - it’s a good idea to experiment with keywords and build future content around popular search terms in your industry.

Engagement

One of the most important things that YouTube takes into consideration when determining the quality of your video is its engagement. Encourage your viewers to leave a comment, subscribe, share, favorite, or hit the ‘Thumbs Up�� button after they’ve finished watching to increase your chance of showing up higher in search results. If you want to boost your engagement levels, try running a contest. Giveaways and contests are an excellent way to increase viewer participation and connect with your audience. When YouTube is determining your rank, it will also take your video’s view count into consideration. To increase your viewers quickly, make sure that you’re distributing your new videos through your email list and all of your business’ social media channels.

Format

The actual format of your video also plays a role in your overall search ranking. Although Youtube can’t watch your videos to determine their content, there are a few other things that it looks at to make an "educated" guess.

• Filename: Be sure to include your target keywords in the name of the file that you’re uploading. Youtube will pay attention to it.

• Length: YouTube considers longer videos to be of higher value, so try to make them as substantial as possible.

• Title: The title of your video should be concise, descriptive, and feature your target keyword near the start.

• Description: The longer the description, the better. Add as much content as you possibly can - include a detailed overview of everything in your video and any relevant resources that your viewers might need. Your keywords should also show up in your description.

• Tags: You don’t have to overload the tags on your videos to get a better ranking, but do your best to include your target keywords and a handful of other associated terms.

Tips and Tricks

After covering everything above, you should be on your way to building an audience and maximizing your business’ potential on YouTube. However, if you’re feeling a little adventurous, I’ve put together some nifty YouTube hacks that you can use to increase your subscribers and generate more traffic for your website.

Add a Watermark

A watermark is perfect for driving new viewers back to your channel and encouraging them to subscribe. These customized images will be overlaid on every one of your uploads and link back to your channel, making it easy for new viewers to find more of your videos. To add a watermark to your videos, take a look at your channel page and click on ‘Video Manager’. This should take you to the Creator Studio where you’ll be able to access some more in-depth settings for your account. Once you get to the Creator Studio, click on ‘Channel’ in the sidebar. A drop down will appear under ‘Channel’. Click on ‘Branding’ and then ‘Add a Watermark’. You’ll now be able to upload an image that will show up in the corner of every one of your videos.

Enable an Automatic Subscription Prompt

It’s important to not only be driving people to your YouTube channel, but to also be encouraging them to subscribe while they’re there. Whenever you provide a link to your channel, add “?sub_confirmation=1” to the end of your channel’s URL and a pop-under will automatically appear on your channel prompting visitors to subscribe.

Link Merchant Cards to Your Website

As long as your account is verified, in good standing, and following YouTube’s community guidelines, you’ll be able to add Merchant Cards to your videos. If you have a e-commerce type of store, you can use Merchant Cards to link your viewers directly to your store to buy the items featured in your videos. If you want to add Merchant Cards to your videos, just head to your Video Manager and click on ‘Edit’ for the video that you’d like to add a card to. At the top of your screen, several tabs will appear. Click ‘Cards’ and then ‘Link Cards’ and then add in the information for your products.

I hope the above tips will help you get into the world of video for your business using You Tube. Good luck!

-Roy

#youtube video socialmedia marketing

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sualkmedeiors · 7 years ago

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7 Tech Trends in Email for Marketers

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.

The evolution of email from just an inter-departmental communication tool to being one of the most successful marketing channels was not only reliant on the email’s reach but also the advancements and the improvements to email domains. As we inch closer to celebrating the fifth decade of email, we sit and reminisce about its journey so far and visualize what the future holds.

A Glimpse Into Email Advancements

Shortly after the first HTML webpage was created in 1989 by CERN, emails also took the leap towards being visually pleasing. User interaction and user experience increased with hyperlinks, colors, images, and use of different system fonts.

In 2003, BlackBerry introduced devices which support push email, mobile telephone, text messaging, internet faxing, web browsing, and other wireless information services. In 2007, the first-generation iPhone was announced. For the globe-trotting business person, this meant having emails delivered instantly to the palm of their hands. But email made for desktop (600px) looked congested in mobile (320px) and by 2009, the need for email to be responsive grabbed speed.

Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. So, all that ‘forbidden fruit’ interactivity that was once only achieved using JavaScript became possible with CSS3. After all, emails don’t have JavaScript & Flash support to ensure that emails remain safe and secure from theft and eavesdropping.

In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy.

Code it Like it’s 2017

Email clients such as Outlook, Gmail, and Lotus Notes do not support <div> tags, and so email development remained stuck in a routine of using <table>,<td>, and <tr> tags. But email clients are now listening to the masses and coming out with updates and upgrades to break away from the shackles of the table layout.

Keyframe Animation-Based Interactivity

Email subscribers are no longer content with a witty email copy or bright imagery. Hence, email marketers have been dabbling with the inclusion of elements to make the emails more interactive. One of the best ways to achieve interactivity is by using keyframe animations.

The animation is created by gradually changing from one set of CSS styles to another, and the @keyframes rule specifies what animation needs to be done at specified ‘key’frame. In addition to common interactive elements such as menus, accordion, flip effect commonly used in websites, emails have some more keyframe animations to boast.

Even though it is currently supported by limited email clients, this has not deterred email marketers from using interactive elements in their emails.

Gamification

Gamification is the process of incorporating game mechanics into non-gaming realms so that you can drive the desired behavior from your readers. By motivating the subscriber to complete a task in exchange for a reward, email marketers are creating an engaging relationship with their subscribers.

Here are some email examples from brands who used interactive elements in their emails to create a game to engage their subscribers.

Taco Bell

Litmus

Custom Font Support

When you visit a website, fonts on the page are fetched to be displayed as the sender intended. This was not possible in most email clients, but email marketers did provide fall back fonts accordingly for the corresponding custom font. The only drawback was that emails could only support those fonts that were installed in the subscribers’ devices. Now, marketers will be happy to know that there is another method to dynamically fetch custom fonts that need not be installed in the end-users’ devices to be rendered—it can be done with the help of @font-face and @import CSS properties.

This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar.

This is a representational version wherein the heading is displayed in a different font.

Hyper-Personalization

There are two types of brands in this world: one type that sends personalized emails and the brand that blasts their entire mailing list. In the Engagement Economy, a world where personalization is becoming table stakes, subscribers are ready to share their information in exchange for getting improved user experience. So, email marketers are leveraging the collected data to bring in the age of hyper-personalization.

Marketers listen to and interpret the information collected from their subscribers and alter content based on their interests, past behavior, or purchase history to create a more relevant and personalized consumer experience.

(Source: Really Good Emails)

In the above email, Tailor Brands offers 50% off on any purchase in exchange for feedback.

Context and real-time information based on relevancy to recent interactions are the stepping stones of sending hyper-personalized emails mainly when it comes to B2B brands. Because ultimately, what matters is the who, the when & the what.

When you invest the time and resources to cater your subscribers (the who) with incentives based on their preferences and user behavior (the what) in a timely fashion (the when), you stand to get customer satisfaction and brand loyalty. With increasing support for dynamic content by email service provers and email clients, the scope of personalization using real-time data has great potential.

In a nutshell, what your customers expect when they receive a personalized email is:

Moving beyond a tailored First Name

Contextual information

Tailor-made content

Relevant information

Acknowledgement of their association with the brand

Live Video

Introduced first in 2009, video in email made a stunning debut boosting the open rate to 19%. Even though currently supported in Apple and iOS mail, Android Native and Outlook for Mac, embedded video in email is a popular and much-awaited element. Taking a step ahead, we can embed a video that can playback when you open the email. For the non-supporting email clients, we can provide a GIF as the background.

Internet of Things

With the rise of wearables, opens up the scope of typing short text emails and being connected to your home automation via email. With home automation, made popular by tools like Apple Homekit and Google Home, brands are widely engaged in building devices and home appliances that are interconnected and also communicate with each other.

You may argue that your home automation could be accessed via a proprietary app, but this is only possible when all your devices are the same brand. In an ecosystem where your devices have a unique email address each, you can control them individually by just switching them off or on.

Wrapping Up

While social media has greater visibility, email has greater reach into an audience that cares about you. Rounding up the predictions we have presented, it is safe to say that the future for email is brighter than ever. With updated CSS support by email clients, improved customer touchpoints for personalization prospects, and a pinch of creativity is all emails need to soon become ‘Mailable Microsites’.

What are your views about the future of email? Share your ideas and predictions in the comments below.

The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from https://blog.marketo.com/2017/11/7-tech-trends-email-marketers.html

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zacdhaenkeau · 7 years ago

Text

7 Tech Trends in Email for Marketers

A Glimpse Into Email Advancements

In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy.

Code it Like it’s 2017

Keyframe Animation-Based Interactivity

Even though it is currently supported by limited email clients, this has not deterred email marketers from using interactive elements in their emails.

Gamification

Here are some email examples from brands who used interactive elements in their emails to create a game to engage their subscribers.

Taco Bell

Litmus

Custom Font Support

This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar.

This is a representational version wherein the heading is displayed in a different font.

Hyper-Personalization

(Source: Really Good Emails)

In the above email, Tailor Brands offers 50% off on any purchase in exchange for feedback.

In a nutshell, what your customers expect when they receive a personalized email is:

Moving beyond a tailored First Name

Contextual information

Tailor-made content

Relevant information

Acknowledgement of their association with the brand

Live Video

Internet of Things

Wrapping Up

What are your views about the future of email? Share your ideas and predictions in the comments below.

The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2017/11/7-tech-trends-email-marketers.html

0 notes

racheltgibsau · 7 years ago

Text

7 Tech Trends in Email for Marketers

A Glimpse Into Email Advancements

In this blog, I’ll cover what tech trends marketers should keep top-of-mind when planning their 2018 email strategy.

Code it Like it’s 2017

Keyframe Animation-Based Interactivity

Even though it is currently supported by limited email clients, this has not deterred email marketers from using interactive elements in their emails.

Gamification

Here are some email examples from brands who used interactive elements in their emails to create a game to engage their subscribers.

Taco Bell

Litmus

Custom Font Support

This is the original B2B email sent by SproutSocial inviting the subscribers to a webinar.

This is a representational version wherein the heading is displayed in a different font.

Hyper-Personalization

(Source: Really Good Emails)

In the above email, Tailor Brands offers 50% off on any purchase in exchange for feedback.

In a nutshell, what your customers expect when they receive a personalized email is:

Moving beyond a tailored First Name

Contextual information

Tailor-made content

Relevant information

Acknowledgement of their association with the brand

Live Video

Internet of Things

Wrapping Up

What are your views about the future of email? Share your ideas and predictions in the comments below.

The post 7 Tech Trends in Email for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

from RSSMix.com Mix ID 8217493 https://blog.marketo.com/2017/11/7-tech-trends-email-marketers.html

0 notes