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Frozen Food Products Sales and Marketing Agency in Pune

The Importance of Marketing Plan for Frozen Food SalesBranding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.Brand Improves RecognitionBrand Build TrustBrand Increases The Business ValueBrand Attracts New CustomersMarketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base. Marketing Informs The ConsumerMarketing Sustains The Company ExistenceMarketing Engages More Customers and Sells More ProductsNot doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.Planning Helps To Overcome The Unforeseen RisksPlanning Minimizes Your RiskPlanning sets Achievable Goals And MilestonesOur main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.We are a frozen food sales and marketing agency in Pune, and do sales pitching of your products for distribution to our interested sellers and give them appropriate marketing support to create demand. We are a one stop B2BMarketing and B2B distribution solution all over India. Our up to date marketing and branding strategies are top notch and cater to the present market and customer choices. Want our trusted services and offers to boost your frozen food sales, then continue reading about us.

About Pune

Pune is the 8th largest metropolis in India and the  largest in Maharashtra. It is situated on the western side of Western Ghats and has a booming real estate market right now.

It has been ranked as "the most livable city in India" several times. It is one of the fastest growing economies in the world and the key sectors of the local economy are education, manufacturing and information technology. It has also emerged as the new hub for tech startups in India.

Pune has witnessed engineering and other crucial sectors making it their headquarters, transforming it into a major industrial centre. Considered as the greenest urban areas of the nation, Pune has more than 40% of its area covered by greenery that is slowly degrading because of the real estate boom in Pune.

How to Reach

By air- The nearest airport is in Lohegaon, 10 kms from the main city of Pune. It is accessible by buses, cars or cabs.

By rail- Pune Railway Station is one of the major and most important railway junctions in the country. It is connected to all major Indian cities.

By Road- Indian and state highways are all connected to Pune. NH-4 connects Pune, Bangalore, Mumbai and Kolhapur. NH-9 joins the city to Hyderabad and NH-50 to Nashik. There is also a high-speed expressway connecting Pune to Mumbai.

Top Places of Commercial Interest in Pune

The Market Yard in Pune is a well-known market and vegetables, fruits and flowers are sold here at wholesale rate. Other major marketplaces in the city are Tulsi Baug Market, Chhatrapati Sambhaji Nagar Market, Juna Bazaar or Old Market, Laxmi Road Market, Phule Market (Mahatma Phule Mandai), The Hong Kong Market Lane, Phoenix Market City, Viman Nagar, Inorbit Mall, Viman Nagar, SGS Kakde Mall, Amanora Town Centre, Hadapsar, Jewel Square, Koregaon Park.

India’s Frozen Food Market and Demand

The frozen food market in India is expected to continue its growth trajectory in the forecast period, and its market is expected to be US$ 3.1 Billion by 2026, from US$ 1.1 Billion in 2020.

In the previous years, only french fries and basic frozen vegetables were sold in India. But in the span of 5 to 10 years the frozen food industry in India has completely revolutionized. With the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket, Groffers frozen food industry in India is witnessing a positive growth. Although the consumption and supply of frozen food in India is still negligible in comparison to the world due to various reasons. These are a handful of existing players, the large population of India, higher-priced foods products, lower awareness among the consumers and challenges regarding infrastructure and logistics like shortage of cold storage are the present barriers to the growth of the frozen food market. A 180% increase in market is forecasted due to the fact that there has been a significant rise in the number of millennial and gen-Z consumers among the semi-urban and urban people. They are opting for improved awareness, convenience and acceptance of frozen food because it is quick and easily available. But the real challenge would be to maintain the price range of frozen food the same as normal products, for example fruits, vegetables and meat. 

Several government schemes like Integrated Development of Horticulture (MIDH) and Pradhan Mantri Kisan Sampada Yojana (PMKSY) have provided financial support for building and enhancing new cold storage facilities in India. The advancement in cold chain infrastructure has further supported the supply and distribution of frozen food products in tier I cities. This has spurred growth in the country's frozen food market. The surging cases in this second wave of the coronavirus have made the whole country go into lockdown mode again. With most people working from home, shelves of frozen foods are clearing thick and fast  these days. These items are available year-round regardless of the season.

COVID-19 greatly impacted the restaurant businesses, giving more momentum to frozen foods. The low-ingredient availability has left everyone shifting towards ready-to-cook meals and frozen food alternatives. Looking at the spike in frozen foods, Indian companies are capitalising on local delicacies that comprise organic ingredients. 

Frozen food consists of frozen fruits, vegetables, fish & marine produce, meat, ready meals, bakery products, soups, and appetizers that provide domestic consumption and export opportunities. The surging number of Farmer Producer Organisations, solar-based refrigeration technologies, freezing and chilling facilities would boost the values of the farmers in India. When it comes to cuisine, India is known for its diversity. In order to satisfy the unique Indian palettes that require a different taste every now and then, companies have come up with more Indian variants like cutlets, samosas, parathas and kebabs, among others and there will never be a shortage of variety of food to freeze.

The key players of the India Frozen Food market are IFB Agro Industries Limited, McCain Foods (India) Private Limited, Godrej Tyson Foods Limited, Mother Dairy Fruit & Vegetable Private Limited, Tanvi Foods, Venky’s (India) Limited, ITC Limited, Innovative Foods Limited, West Coast Fine Foods Private Limited, Vadilal Industries Limited, Gadre Marine Export Private Limited, Al Kabeer Exports Private Limited and Darshan Foods Private Limited, among others.

Moreover, with the evolution of modern retail outlets like Food Bazaar, DMart, Spencers, and online grocery stores like Big Basket and Grofers, the frozen food industry in India is witnessing positive growth.

FRESH SNACKS AT HOME WITH A DELICIOUS RANGE OF FROZEN FOODS French FriesSoya ChaapFrozen ChapatiFrozen ParathaFrozen Baby CornFrozen IdliFrozen Chicken TikkaFrozen PotatoFrozen Aloo ParathaFrozen CutletFrozen Veg ParathaFrozen Cheese BallFrozen Chicken Seekh KababFrozen Sweet CornFrozen Spring RollFrozen Chicken Popcorn

Frozen Food Products Sales and Marketing Agency

As a frozen food products marketing and sales agency, we help to manufacture & market a broad assortment of indian frozen food acquired by local dealers that includes ready to heat and eat food items, ready to be fried food and snacks, frozen desserts and many more. Maintaining hygiene and safety protocols in accordance with modern food standards is of utmost importance to us. Our well installed facility and efficient team supports us to deliver products like frozen snacks food, that are of high quality, hygienic, nutritional and tasty.

Why waste hours of your precious time, when you can prepare hot and delicious snacks within a few minutes? Frozen snacks are the best way to enjoy yummy, piping hot snacks at home. Scrumptious snacks such as burgers, french fries, pizza or kebabs, can be prepared within a matter of minutes. Buy delectable frozen snacks from renowned brands such as Foods, Yummiez, Mc Cain, Alf- Farms, Zorabian, IFB, and Prasuma. Enjoy mouthwatering and new Yummiez products like Lassooni Chicken Tikka, Sausages, Cheese Fingers, Afghani Seekh Kabab, Veg Pizza Pocket and Veg Burger Patty. Besides Yummiez, you can choose from popular brands of frozen snacks India such as McCain Chicken Nuggets, IFB Cocktail Fish Fingers, Bombay Bites Pizza Samosa, Frozen Pizza India, McCain Potato Cheese Shots and much more. We sell various packaging options and also supply in bulk to institutions using modern technology.

Frozen Pastes

We are also a well-known supplier of pastes that are best for quick cooking in domestic & commercial kitchens. We have a variety of frozen pastes including garlic, ginger, onion, tamarind etc. Use of modern processing technology assures product hygiene, retaining food value and ensuring good shelf life.

 Crushed Garlic Paste

Ginger Paste

Garlic Paste

Coriander Paste

Methi (Fenugreek)

Green Chilli Paste

Frozen Desserts

This category includes delicious Indian desserts that are completely natural, preservative free and economical too. An important part of an Indian festivals & celebrations is sweets and desserts, thus we offer frozen desserts in a variety of packaging to meet buyer’s requirements.

Mango Basundi

Anjeer Basundi

Strawberry Basundi

Sitafal Rabdi

Gajar Halwa

A few Strategies to Increase Sales:-

Contemporize brand engagement- The type of snacks consumers purchase often depends on their age and lifestyle preferences, for example millennials tend to consume assorted snacks throughout the day whereas older people consume very less frequently and tend to have a certain specific choice.

Incorporate local flavours and tastes- For your business to thrive in Pune, you need to cater to understand the taste buds of local people. Their preferences and choices have to be considered to boost your sales.

Promote bundling opportunities- Encourage your customers to try something new by promoting a bundle or two-for deal, and buy one-get one free deals.

Know about your inventory- Customers are loyal to your best selling products, so be aware of the top products’ inventory levels.

Watch upcoming trends- It is important to keep a watchful eye on upcoming trends for continued growth in the industry. Trends in the snack category show which ingredients must be premiumtized at what time.

We help our clients solve their Sales, Marketing and Distribution issues and boost their ready-to-eat and instant food sales.

We offer Sales and Marketing services to help frozen food dealers on how to improve sales. Not only that, we also work with other small businesses and are dedicated to solving their issues. Complete Marketing plan for frozen food is prepared to help sort out your doubts and issues. The quality of the products is well taken care of, following the latest international market standards. Everything from creating standards of excellence to training your people to work in more effective ways, introducing ground-breaking strategies, assessing how you’re doing, and helping you perform even better in future.

The Importance of Marketing Plan for Frozen Food Sales

Branding and marketing are the two important pillars when it comes to business strategy and improving your sales. However, there is a vast difference between branding and marketing, as well as the actions for success for each. Branding relates to creating a company’s name, logo, and design that easily describe belonging to the company. It helps to identify the product and differentiate it from other products and services.

Brand Improves Recognition

Brand Build Trust

Brand Increases The Business Value

Brand Attracts New Customers

Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. Proper marketing and branding combined can boost your sales at an astounding pace and help you build a consistent client-base.

Marketing Informs The Consumer

Marketing Sustains The Company Existence

Marketing Engages More Customers and Sells More Products

Not doing sales planning is like running your business on a wing and praying and hoping that the dart you threw blindfolded will hit the bullseye.There might be a chance you will get lucky and hit the bull’s eye but there is also a  chance you’ll poke someone’s eye out.

Planning Helps To Overcome The Unforeseen Risks

Planning Minimizes Your Risk

Planning sets Achievable Goals And Milestones

Our main tasks to cater to improving your sales, therefore involve Distribution Network Set-Up, Find Channel Partners, Appointing Distributors and Dealers and Find Sales Agents.