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csrgood · 5 years ago

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Bacardi USA Donates $5 Million to Florida International University

FIU’s Chaplin School of Hospitality & Tourism Management has announced a $5 million gift from Bacardi USA dedicated to a new and unique educational program tailored for the spirits industry. The gift will create the Bacardi Center of Excellence, which will position the top-ranked school as a leader in beverage management education and partner with one of the world’s most historic and leading spirits companies.

The Bacardi Center of Excellence will provide student scholarship opportunities, promote community events and provide pathways to entrepreneurship. The Bacardi Beverage Innovation Fund will be used to establish a beverage curriculum and create collaboration opportunities between Bacardi USA and FIU faculty. The Bacardi Scholarship Endowment will offer students financial assistance and establish professorships.

The gift also expands programming at FIU’s CasaCuba. CasaCuba seeks to provide a dynamic home for the discussion and study of Cuban affairs - history, policy and business - and the celebration of Cuban culture. The initiative is bringing together scholars, policymakers, business leaders, students, and the community at large to realize a multidimensional Cuban cultural center and think tank that will be housed in a state-of-the-art facility at FIU’s Modesto Maidique campus. Family-owned Bacardi was originally founded by Don Facundo Bacardí Massó in Santiago de Cuba in 1862. Today, Bacardi Limited is the largest privately held spirits companies in the world and South Florida is home to the regional headquarters for North America.

"At FIU we are proud to partner with Bacardi, a company with deep roots in our community and a legacy of success that goes back to Cuba more than a century ago," said FIU President Mark B. Rosenberg. "This gift will fuel a perfect combination of tradition and forward-looking projects that will benefit our students and the entire community for generations."

"We are proud to strengthen the hospitality and tourism management work at FIU while connecting with the future talent of this industry," said Pete Carr, President of Bacardi North America. "As a company proud of its Cuba origins, we are excited to support CasaCuba and help spotlight the culture that is forever a part of our story."

In addition to the Bacardi Center of Excellence and the Bacardi Beverage Innovation Fund, Bacardi USA’s $5 million gift will also create the Bacardi Classroom, a Bacardi Spirits Management Track, and BacardiTeach, which includes micro-credentialing opportunities for FIU students, Bacardi employees, on-premise partners and branded educational programs for bartenders. The Bacardi Scholarship Endowment will support the previously mentioned initiatives, as well as the Bacardi Scholars, a multiyear blended scholarship program.

“Our partnership with Bacardi USA will positively affect our university, our school’s programs, and the hospitality industry, plus it will greatly enhance the hands-on learning experience for our students,” said Michael Cheng, dean of the Chaplin School. “We are honored to be part of a relationship that will leave a lasting impact.”

“We greatly appreciate Bacardi USA making such a sizeable investment supporting the FIU Chaplin School of Hospitality & Tourism Management,” said Wayne Chaplin, chief executive officer for Southern Glazer’s Wine & Spirits and a member of the family for which the school is named. “Giving back in the communities we serve and advancing educational opportunities for future leaders in the hospitality industry are values that Southern Glazer’s and Bacardi USA have in common. This gift will go a long way to further enrich the world-class beverage education program at the school that my family and Southern Glazer’s have been proud to support.”

With this gift, Bacardi USA becomes a major investor in FIU’s Next Horizon campaign, the university’s effort to raise $750 million in support of student success and research excellence. FIU’s Next Horizon campaign has raised more than $552 million.

About Bacardi Limited: Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.

Founded more than 158 years ago, in Santiago de Cuba on February 4, 1862, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities, including bottling, distilling and manufacturing sites in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visitwww.bacardilimited.com or follow us on Twitter @BacardiLimited or Instagram @BacardiLimited1862.

About the Chaplin School of Hospitality & Tourism Management: Florida International University's Chaplin School of Hospitality & Tourism Management is distinguished as one of the top hospitality programs in the United States and the world. It is ranked in the top 50 globally, #1 for its online program, #1 in the Southeast region of the U.S., and it is best in value. More than 2,000 undergraduate and graduate students from across the nation and around the globe choose FIU for its outstanding reputation, advantageous campus locations in Miami, expert faculty, rich curriculum and fast-track career opportunities in the international hotel, foodservice and tourism industries. In August 2006 FIU unveiled the first U.S. school of hospitality and tourism in Tianjin, China. The Marriott Tianjin China Program, ranked #1 in China, is FIU's largest international program, with a capacity for up to 1,000 students. For more information about Florida International University's School of Hospitality & Tourism Management, visit http://hospitality.fiu.edu/.

About CasaCuba: CasaCuba at Florida International University is bringing together scholars, policymakers, business leaders, students, and the community at large to realize a multidimensional Cuban cultural center and think tank that facilitates the discussion and study of Cuban affairs - history, policy, business - and the celebration of the Cuban experience. CasaCuba has attracted influential board members, recruited a uniquely qualified team, obtained a prominent land donation from FIU, and received significant philanthropic support, including prestigious grants from the National Endowment for the Humanities and the John S. and James L. Knight Foundation. The iconic and state-of-the-art center is projected to break ground in 2021 and open in 2023. CasaCuba will feature galleries for interactive exhibits, as well as a state-of-the-art venue for events, performances, and dynamic programming. For more information: https://casacuba.fiu.edu/

About FIU: Florida International University is Miami’s public research university, focused on student success. According to U.S. News and World Report, FIU has 42 top-50 rankings in the nation among public universities. FIU is a top U.S. research university (R1), with more than $200 million in annual expenditures. FIU ranks 15th in the nation among public universities for patent production, which drives innovation, and is one of the institutions that helps make Florida the top state for higher education. The Next Horizon fundraising campaign is furthering FIU’s commitment to providing students Worlds Ahead opportunities. Today, FIU has two campuses and multiple centers, and supports artistic and cultural engagement through its three museums: Patricia & Phillip Frost Art Museum, the Wolfsonian-FIU, and the Jewish Museum of Florida-FIU. FIU is a member of Conference USA, with more than 400 student-athletes participating in 18 sports. The university has awarded more than 330,000 degrees to many leaders in South Florida and beyond. For more information about FIU, visit www.fiu.edu.

Media Contact: Chaplin School of Hospitality & Tourism Management Ivonne Yee-Amor 305.299.2091 [email protected] news.fiu.edu @FIUNews CasaCuba Michelle Ayala 305.570-2632 [email protected]

source: https://www.csrwire.com/press_releases/43672-Bacardi-USA-Donates-5-Million-to-Florida-International-University?tracking_source=rss

#CSR #corporate social responsibility #social good #philanthropy #employee engagement #workplace givi

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entmtbiz · 7 years ago

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JAY-Z, Jennifer Lopez, DJ Khaled, Kaskade, Chris Brown and More to Participate in 3rd Annual TIDAL X: Brooklyn

BACARDI® Rum Announced as Presenting Sponsor and Joins TIDAL's Natural Disaster Relief and Recovery Efforts with $1.3 Million Donation

NEW YORK, Sept. 28, 2017 /PRNewswire/ -- Today, global music and entertainment platform TIDAL announced the lineup for the 3rd Annual "TIDAL X: Brooklyn" charity concert hosted by Angie Martinez includes JAY-Z, Jennifer Lopez, DJ Khaled, Kaskade, Chris Brown, Cardi B, Fat Joe, Remy Ma, Daddy Yankee, Yo Gotti, A$AP Ferg, Vic Mensa, Fifth Harmony, Joey Bada$$, Willow Smith, Belly, Iggy Azalea, Jessie Reyez, Mack Wilds, Machel Montano, A Boogie Wit Da Hoodie, Mr. Eazi, Charly Black, Princess Nokia, Tee Grizzley, Rapsody, Kranium, Chloe x Halle, Cipha Sounds, Victory and more with special appearances by Rosie Perez and Lin-Manuel Miranda. This year's performers are coming together in an effort to raise awareness and funds for organizations that support relief and recovery for those affected by the unprecedented natural disasters, including: Hurricane Harvey, Hurricane Irma, Hurricane Maria and the earthquakes that took place in Mexico.

TIDAL also announced that BACARDI® rum will be the presenting sponsor of TIDAL X: Brooklyn. As part of the sponsorship, BACARDI has committed $1.3 million specifically to TIDAL X: Brooklyn charities. This is in addition to the Bacardi family and company's previously announced $3 million in general disaster relief support for local relief agencies supporting communities impacted in Florida, Puerto Rico, other islands in the Caribbean, The Bahamas, and Mexico.

"This partnership with TIDAL: X touches on two areas that are very close to our heart -- music and philanthropy. BACARDI is proud to play a part in raising awareness and funding for the regions affected by these terrible disasters, including Puerto Rico, Florida and the Caribbean region -- all homes to our family and company," said Facundo L. Bacardi, Chairman, Bacardi.

BACARDI and TIDAL X: Brooklyn will join Governor Andrew M. Cuomo's Empire State Relief and Recovery Effort for Puerto Rico by covering the cost of cargo planes desperately needed to transport donated goods (i.e., cleaning supplies, toiletries, canned food, clothing, etc.) to Puerto Rico. Artists will also participate in a public awareness campaign to encourage New Yorkers to donate goods and money to help the people of Puerto Rico recover.

Governor Cuomo said, "After seeing the terrible devastation in Puerto Rico and the U.S. Virgin Islands firsthand, it is clear that those affected by these natural disasters need our help more than ever. We in New York are putting the full weight of our resources behind recovery efforts, and I am grateful to TIDAL X: Brooklyn and its sponsors for joining us and helping to deliver much-needed goods to people in desperate need. We must do everything we can to help these communities rebuild, and I encourage all New Yorkers to join us in our efforts."

Fans worldwide will be able to learn more, purchase tickets, tune-in to the show and participate in fundraising efforts at TIDAL.com/BROOKLYN. One hundred percent of ticket proceeds will be donated to organizations including: The Empire State Relief and Recovery Effort for Puerto Rico, Global Giving, All Hands Volunteers, Kids in Need Foundation, Direct Relief, One America Appeal, Greater Houston Community Foundation, American Civil Liberties Union, Miami Community Foundation, Habitat for Humanity in Puerto Rico, and more.

Learn more about how and where to donate goods to The Empire State Relief and Recovery Effort for Puerto Rico in the New York area here.

About TIDAL TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 50 million song catalog and 189,000 high quality videos.

For more information, please visit www.tidal.com.

About BACARDI® Rum In 1862, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi Masso began producing his remarkable light-bodied, smooth rum. Puerto Rico has been home to the BACARDI® rum distillery, the largest premium rum distillery in the world, since 1936 where the company produces its namesake brand, and the Casa Bacardi visitor center, the second most visited tourism venue in metro San Juan.

The devastation of the recent natural disasters strikes particularly close to Bacardi since many impacted communities are considered home to its operations, offices, and employees. In addition to operations in Puerto Rico, BACARDI rum is bottled in Jacksonville, Fla., and South Florida is home to the Bacardi North America regional headquarters office. In Mexico since 1931, the company has offices and production facilities for its rum and tequila brands. While Bacardi no longer has facilities in The Bahamas, our donation serves as a testament to the people of The Bahamas where the company produced its iconic rum for nearly 50 years.

BACARDI rums have won more than 700 awards for quality and taste making BACARDI the world's most awarded rum. http://www.BACARDI.com

The BACARDI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.

BACARDI, BACARDI UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED

About the Empire State Relief and Recovery Effort for Puerto Rico Following his visit to Puerto Rico to deliver emergency supplies and see firsthand the widespread damage and devastation from Hurricane Maria, Governor Andrew M. Cuomo launched the Empire State Relief and Recovery Effort for Puerto Rico. The effort brings together a wide range of civic, business and industry partners to provide needed services, goods and funds to help the people of Puerto Rico recover and rebuild, and provides opportunities for New Yorkers to contribute to the relief efforts. Governor Cuomo is the honorary chair of the effort, with Jennifer Lopez, Congresswoman Nydia Velázquez, Assemblyman Marcos Crespo and Cesar Perales serving as co-chairs.

Read this news on PR Newswire Asia website: JAY-Z, Jennifer Lopez, DJ Khaled, Kaskade, Chris Brown and More to Participate in 3rd Annual TIDAL X: Brooklyn

#Entertainment

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forextutor-blog · 8 years ago

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New Post has been published on Forex Blog | Free Forex Tips | Forex News

!!! CLICK HERE TO READ MORE !!! http://www.forextutor.net/bacardi-family-spirit-remember-your-roots-and-be-frugal/

Bacardi family spirit: Remember your roots and be frugal

By Cheryl Lu-Lien Tan | NEW YORK

Facundo L. Bacardi had little interest in joining the family business, which happens to be the largest privately held spirits company in the world, with a portfolio of more than 200 brands, including Bombay Sapphire, Grey Goose and Dewar’s.

The great-great grandson of Bacardi company founder Don Facundo Bacardí Massó had other plans.

“When I was young, I wanted to be a lawyer,” he said. “When I got to my teens, I started thinking, “Boy, I’d really love to be a baseball player.”

As Bacardi got older, his family legacy began calling him. Now 50, he has been chairman of the board of Bermuda-based Bacardi Limited since 2005 and a director since 1993. He spoke with Reuters to share some of the life lessons he has learned from his family – and the family business – over the years.

Q: What did growing up watching the family business teach you about finances?

A: In 1960, the entire family left Cuba because all of their assets were appropriated by the Cuban government. The family had to come together and rebuild the company. The lessons I learned were of being very frugal and careful with your finances – that you could lose everything you had at any time, that anything you have could be taken away. We were so frugal, in fact, that we were pretty much a single-brand company from 1862 until 1992 (when Bacardi acquired General Beverage, which owns the Martini & Rossi group).

Q: What changed to make you want to be a part of your family business?

A: It wasn’t really something I thought about until my grandfather passed away (when Facundo Bacardi was 16). I felt that I really needed to step up. I wanted to make sure that my family was well-represented, and I wanted to continue growing the business so future generations could enjoy it. I have four daughters – hopefully they’ll have children, and we’ll all continue to grow the business.

Q: What did your first jobs teach you?

A: I pumped gas at a gas station – I was 14. Then I was a dishwasher at a restaurant – I was 15. Then I became a busboy at some rundown restaurant. All three of them embedded in me something that I still remember to this day: You’ve got to work hard. And that people who get ahead in life, it isn’t just because they’re smart – it’s also because of opportunities. I worked with good friends, some had good opportunities while others really didn’t have opportunities, and their paths diverged. I saw how quickly somebody can go from having something to having nothing.

Q: What money lessons are you passing down to your own four daughters (ages 5 to 15)?

A: It’s really about saving – we opened a savings account for my oldest (when she was 13) a couple of years ago. I try to tell them if you earn X dollars, this is what the difference is between gross and net, that if you save well and invest well, you’ll be able to have a more comfortable life than if you’re spending everything and living paycheck to paycheck.

Q: How important to you is giving?

A: When you’re fortunate, you should give back – everyone should think about how to make the earth a better place as they spend time on it. The Bacardi family has a long history in Cuba and South Florida and wherever our companies are located, we try to give back.

For me, there are a few different areas I try to focus on: education, arts, the environment, and I also like historic renovations. In Cuba, once it’s completely open, I’d like to help renovate some of the existing older buildings.

(The author is a Reuters contributor. The opinions expressed are her own.)

(Editing by Beth Pinsker and Dan Grebler)

Bacardi family spirit: Remember your roots and be frugal Bacardi family spirit: Remember your roots and be frugal http://feeds.reuters.com/news/wealth $inline_image

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