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zworld577 · 4 years ago

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“Why GetResponse is the best -All In One Solution” Newsletter Tool

GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.

Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.

The landing pages are especially interesting as they are part of

Conversion Funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.

On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM — extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest — and, eventually, our business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper dive into this tool.

Is GetResponse the right newsletter service for you?

Recommended if:

You want to capture customer leads:

GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound. It offers flexible forms, a landing page editor, Google Analytics integration and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.

Their new Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.

You’re an ecommerce:

If you’re an online store owner, GetResponse is packed with features to help you drive more sales — integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking. These are available from the PROFESSIONAL plan and upwards.

If you opt for the cheaper ESSENTIAL plan, as an ecommerce, you’ll benefit from GetResponse’s Autofunnel feature. Here you can set up or connect your ecommerce site and start building your sales funnel with landing and thank you pages, social media campaigns and much more. Autofunnel is ideal for small businesses selling products and services online.

You need sophisticated automation:

We were impressed with GetResponse’s workflow builder, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates. (Available on higher-tier plans only.)

Not recommended if:

You need solid deliverability rates:

Deliverability should be an important consideration for any email marketer. GetResponse had some room for improvement in our deliverability tests. Of course, deliverability rates can always change, so we’re hoping this will improve in the future.

You’re after a free plan:

GetResponse don’t offer a free (or even freemium) plan — just a free trial of 30 days. If you want a free newsletter service, check out these providers instead.

Rating details

Ease of Use

Mostly easy to navigate. The design is clean and intuitive and there is a handy Quick actions section that lists the most commonly performed tasks. Widgets can be added to or removed from the dashboard, giving you full control to manage your dashboard views. One small thing they could improve is to make it a little easier to navigate out of the email editor.

Newsletter Creation

Editor

The drag and drop editor is user-friendly, allowing for a wide range of email types. In fact, the editor is perhaps more flexible than most other tools — the range of options for editing might take a bit of practice though. Bonus points for including undo/redo buttons and a revision history. Our main gripe is the lack of a central style editor. It would be handy to set fonts and colors for the entire newsletter.

Personalization

You can personalize subject lines and email text using contact field data (and specify fallbacks if this data doesn’t exist for a particular contact), but it requires a tiny bit of if/then/else coding.

Email types

Classic newsletters, autoresponders, RSS to newsletter, easy A/B testing, also surveys. A good range.

Choice and Flexibility of Template Designs

There is a lot of choice and all of the designs are responsive. It’s easy to use and edit the templates. We couldn’t find an easy way to add columns to templates, though.

Email Automation

With GetResponse’s powerful and flexible workflow editor, you can build some pretty complex automated sequences. Unfortunately, you’ll need at least the expensive Professional plan to use this feature. Aside from being able to send series of emails based on specified conditions and triggers, there are also rules to move subscribers from one list to another. Automations for lead scoring, abandoned cart campaigns, and web event tracking are also available. More on email automation.

List Management

GetResponse’s list management capabilities are superb. You can use custom filters to save segments of contacts with similar characteristics (e.g. based on contact field data, email engagement, or lead scores). Through automations, you’ve got the ability to add tags, and even automate list management rules. There’s also a section dedicated to list hygiene, allowing you to create rules for deleting and blacklisting contacts.

Registration Forms/ Opt-in & Opt-out- Process

Fairly easy to use, with many templates available, or the ability to create your own. There are several types of integration available: you can embed on your site or host the form on GetResponse. Options to edit thank you pages and the backend (e.g. which lists to add subscribers to) are a little hidden, though.

Deliverability

GetResponse’s deliverability leaves room for improvement. If you are looking for a solid tool and a better performer, ActiveCampaign would be a better choice.

Reports and Analysis

Thorough reports, with geo-tracking available and desktop vs. mobile. You can also see which clients were used, as well as when people clicked and opened emails in a chart view. You can get all the details of the openers and clickers, as well as Google Analytics integration, and conversion/ecommerce tracking. There’s even an option to compare the performance of different campaigns; however, there is no heatmap available.

Languages

Available in up to 25 languages.

Further Features

Spam- and Design-Testing

Inbox testing is available on the site, allowing you to see the design in many different browsers and devices. You can also view the email’s SpamScore, which is a rating from 0–5 of how likely your email will be recognized as spam.

Bounce Management

Located within their ‘list hygiene’ section. Hard bounces are removed immediately from your lists, while soft bounces are removed after four unsuccessful attempts.

Blacklist

Both a blacklist and suppression lists are available. Manual import, but no export options available.

Storage available for data and images

1 Gigabyte

Apart from being able to add your own files, you also have over 1,000 stock photos available for use.

Pro Features

Authentication

SPF and DKIM are supported. They are apparently whitelisted by major clients (AOL, Yahoo, Outlook etc.)

Own Domain

This is only available on the ‘Enterprise’ plan. You can assign your own domains/subdomains to landing page URLs.

Different levels of account access

The ‘Essential’ plan allows up to 3 users, while the ‘Professional’ plan allows up to 5. On top of this, you can buy multi-user add-ons for $20 per month, adding another 5 users. There’s no specific access levels, but you can define specific access areas for each user.

Integrations

Quite a few available, including all the big tools from ecommerce, CRM, social and CMS (Shopify, Magento, Salesforce, Facebook, WordPress etc).

Landing Page Editor

The landing page editor is part of the Conversion Funnel feature, where you can also set up your advertising and social media campaigns, web forms, webinars, and ecommerce, and track your conversions.

There are over 180 landing page templates, and A/B testing and responsive design are also available. Unlimited landing pages are available on all of the plans, though other funnel features are limited to the Plus plan and above.

Support

Via e-mail and live chat, support was very quick, friendly and helpful. The knowledge base is thorough and easy to navigate.

GetResponse is a very powerful, versatile and user-friendly newsletter tool. It’s also good value for the amount of features available. Deliverability could be better, though.

Conclusion

GetResponse really came through with the goods, managing to provide both the features and ease-of-use that most other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows..

While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. There’s even an app for iOS and Android that allows you not only to track, but also to send newsletters on the go.

With its long list of powerful features like landing pages and even webinars, and now with their new Autofunnel feature, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas. As an email marketing tool, it’s definitely versatile enough to perform almost everything you’d need. We certainly found this to be true in our case for EmailToolTester’s own email campaigns, and it’s a tool we’d have few reservations about recommending to others.

Try GetResponse From Now …. Free Trial For 30 Days

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amandaallen · 4 years ago

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8 Trends That Will Shape Enterprise Software Development In 2021

Enterprise software development trends keep rolling year after year. Languages, architectures, frameworks, methodologies, and various other components related to software engineering advance with associated changes. The architecture of 2020 has changed, and 2021 is ready to experience a new language.

To lead the market, it’s not sufficient to just adopt the latest technologies. It is also imperative to keep pace and outrun the competition. For that, you must keep an eye on cutting-edge and emerging technologies. Enterprise software development is fast evolving to become the most dynamic area.

With 2021 rolling, expect some more updates in the enterprise software development trends. While some trends will continue with the pre-set popularity, others will be added. According to experts in the enterprise software industry, this field would zoom in on some new trends.

Enterprise Software Development in 2021

The realm of enterprise software development is ever-changing — annually, monthly, or even daily. In 2021, entrepreneurs can look forward to some significant defining shifts, which would shape this industry.

Gartner points out that the global expenditure on enterprise software will grow by approximately 10.8% and be $516.9 billion in 2021. Similarly, Statista has said that the worldwide spending on enterprise software solutions will be $517 billion.

With these towering figures, businesses should start thinking of ways to start investing in enterprise software.

Trends to Look Out For in 2021

Post Covid-19 pandemic, digital transformation will evolve and become more accelerated. More companies would adopt the facility of working from home. Hence, businesses want technologies supporting the current scenario for uninterrupted workflow.

Organizations want to create a prominent presence on multiple digital platforms. Likewise, there is a major shift towards developing applications using SaaS (Software as a Service), PaaS (Platform as a Service), and Serverless.

Thus, technical innovations will also play a critical role in untangling these complexities. Adding more abstraction makes it easier to carry this out.

Another StackOverflow study reveals that, in 2020, JavaScript was the most popular and frequently used programming language, followed by SQL and HTML/CSS.

The year 2021 will witness cutting-edge technologies surfacing, which would make this industry battle stronger.

Noted below are the eight hailed enterprise software development trends in 2021:

#1: Low-Code/No-Code EAS Development

According to the State of Software Development reports, 35.05% of respondents stated that they do not intend to use a new programming language in the next 12 months.

Drag-and-drop editors are popular these days. They earned this reputation due to low-code development. Now, non-programmers can also develop as well as implement applications sans coding.

Moving ahead, in 2021, such application development methods would gain more grounds. In 2020, even people having limited programming knowledge could create large projects through low coding or no coding methods.

In 2021, the non-programmer market will grow by as much as 28.1% YoY. According to forecasts, by 2025, the market could touch approximately $45.5 billion from the current revenue value of $13.2 billion. Businesses can also reduce costs using low-code or no-code enterprise software app development,

#2: Artificial Intelligence

AI is the newfound anchor of trade. It is most prominently used in various fields of cybersecurity because AI can quickly spot malicious activities and software to identify potential threats. It can detect suspicious IP addresses as well as data breaches.

Firms focused on cybersecurity could deploy AI as the leading trend in software. It is a crucial element for hyper-automation that improves the quality of daily living and functionalities.

Lastly, conversational IT benefits marketing, sales, and customer support teams.

#3: Native & Progressive Apps

Native apps are ruling the trends in enterprise software development. It is on the radar as it allows businesses to target new and existing smartphone users. It enhances brand performance and enhances client experience considerably over Android and iOS platforms.

Progressive Web App is the new addition to this genre of app development. Also called PWAs, the designs target CX and enhance it. Any reputed app development company would explain the benefits of PWAs, which include fast loading time, greater capabilities, alleviate bounce rate, the ability to work on devices as standalone windows, and increases chances of restriction-free browser versions for apps.

In 2021, technology will become bewitching, and progressive web apps will be the future of development.

#4: Human Augmentation

With time progressing, it is evident that human augmentation would have a hopeful future. As the trends in enterprise software grow, human augmentation takes different forms, such as AR, VR, and MR,

Augmented Reality

In 2020, AR was a huge hit. It is said that AR will hold the market in 2021 as well. Much of the success of this technology is because of its use across multiple architecture industries such as navigation, retail, and manufacturing.

Once Instagram and Facebook add the AI-layered ad filters and formats, this trend will become undeniable. It will hold much potential as well. While its virtual makeover introduces a completely diverse dimension, enterprise software development cannot lag.

Virtual Reality

If you see the number of gaming and video apps mushrooming over the last few years, you would know how big this is.

Much of the growth is the result of the enhanced benefit of VR. Virtual Reality offers users the first-person perspective along with an immersive experience of progressive computerized visions.

As predicted, several enterprises tap into the potential and overcome different issues and challenges in this trending genre. VR, however, is not just in the gaming and video industries. It is helpful across varied genres, including the training and education sector. Schools, as well as other institutions, are making their way to introduce VR into classrooms.

As far as the corporates are concerned, it is the same story. User-centrism has been the major game plan for organizations in 2020. Corporates need this incentive alone to start adopting VR.

Mixed Reality

MR is the combination of AR with VR. It holds substantial prospects in enterprise software development and custom enterprise software.

According to ARC research reports, the MR market is all set to witness an increase in CAGR of an estimated 73% from the year 2018 to the year 2023. The market size is likely to grow from 1.054 billion dollars in 2017 to 9.982 billion dollars in 2024.

MR establishes the two best forms of human augmentation — VR and AR. While VR offers an immersive user experience, AR blends digital content with the actual surroundings of users.

Today, various companies are using AR and VR, including tourism, gaming, healthcare, defense, architecture, and construction. It is the best tool for custom enterprise software.

#5: Consistent Integration & Deployment

There are still concerns about making a glitch or bug fix effectively and enabling experiments-driven lenient software development practices.

Code testing confirms agile delivery. Speedy delivery and relevant code testing for the purpose is critical as it assists the development squad to chisel its functionalities and delivers products/services swiftly across a constant cycle.

This domino effect alleviates the delivery feature cycle significantly in continuous delivery through testing and continuous deployment by automatic app updates.

#6: Big Data

Called the “elephant in the room,” Big Data, also known as the Great Responsibility or Great Power, will be more influential. Whenever data becomes the most powerful tool for any organization, it experiences great hurdles. The issue emphasizes proper data tapping and utilization to have an edge in various business dealings.

Big Data plans something new for 2021 — including Data-as-a-Service (DaaS). DaaS aims to eliminate data redundancy by confirming that businesses have access to precise data at the right time.

Nonetheless, in recent times, consumers are more aware, and their journey is well documented about data security and data utilization. Thus, for the brands that cannot reiterate credibility, the question of data security arises.

#7: Blockchain

Bitcoin caused a lot of noise on the digital front, making everyone intrigued. However, that was merely the tip of an iceberg.

Blockchain offers much more than Bitcoin and Ether. Most of the companies involved in website designing and development are moving ahead with Blockchain designing.

P2P (peer-to-peer) networks can provide transparency, decentralization, distributed ledger, and robust security features by having blockchain in the list of best practices for enterprise software development.

#8: Cloud Computing

2020 saw excellent cloud computing as businesses were more dependent on the cloud servers to keep data safe.

As we move ahead, cloud computing will evolve quickly, catering to users’ changing requirements and expectations. As a result, it will enhance the functionalities of various industries.

When enterprises choose to transform their business digitally for 2020 and further, shifting to the cloud becomes necessary and the most feasible method of storing data. However, such migrations come with evolving expectations, which require innovative cloud technologies and enhanced and robust security features.

Therefore, cloud computing will take the last stride to become the top trend of enterprise software development.

Conclusion

Such trends in enterprise software development and custom enterprise software prepare a brand for impending success. Nonetheless, the final step is to implement these development trends strategically. The best step forward is to choose an experienced and proven enterprise software company to carry out this implementation process.

#enterprise #software #software development #custom software company #digital transformation

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generaldreampatrol · 4 years ago

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SNIT Training Institute CCNA,MCSE,IT Networking,Azure.

Windows (MCSE):

SNIT Windows Administration COURSE DESCRIPTION

Welcome to the Windows Administration! In this course, you will learn the updated technologies that keep the world as you know today connected and running with the network. We train the updated syllabus. This Windows MCSE course is for 30 Days and will train the entire needed subject to be successful. The trained Students shall acquire the knowledge and practice and execute the lab in this course to make it transferable to the real world use, as a Windows Administration. Students also shall be supported for placements from SNIT after completion of the course

Students Requirements for Windows Administration MCSE Course

· This course is for you if anybody is new to the Windows Administration!

· The students all need is the basic knowledge of how to operate a computer and browse the Internet; that’s it!

· Basic understanding of computers networks.

· Interest to learn Digital Marketing.

· Computer / Laptop for practicing

You shall also get trained on:

· Interview Questions & Answers

· Resume writing

· Mock Interviews

Who are the target audience?

· Anyone wants to learn Windows MCSE and start a career in Windows Administration.

· Students who want to get certified and start a career in the Windows Administration field.

· Desktop Engineer and system administrator who are interested in careers such as network engineers, network professionals, system administrators, or solutions architects.

· This course shall help you to start your career in these Computer networking fields.

Networking CCNA:

Welcome to the Cisco CCNA Networking Course! In this course, you will learn the updated technologies that keep the world as you know today connected and running with the network. We train the topics of the new Course CCNA 200-301 exams. With us CCNA course is for 30 Days of duration and will train the entire needed subject to be successful in passing the CCNA 200-301 new Exam, The trained Students shall acquire the knowledge and practice and execute the lab in this course to make it transferable to the real world use, as a Cisco Network IT Professional. You can Chose for attending online classes or Offline Class Room Training at SNIT Training Institute. Students also shall be supported for placements from SNIT Training institute after successfully completion of the Cisco CCNA course Requirements for Cisco CCNA Course for students

This course is for you if anybody is new to the networking!

1. The students all need is the basic knowledge of how to operate a computer and browse the Internet; that’s it!

2. Basic understanding of computers networks.

3. Interest to learn Digital Marketing

4. Computer / Laptop for practicing

You shall also get trained on:

· Interview Questions & Answers

· Resume writing

· Mock Interviews

Who are the target audience?

· Anyone wants to learn networking and start a career in IT Networking can be from any education background of Technical and Non-technical.

· Who want to get certified from Cisco the CCNA 200-301 exam and start a career in the IT networking field.

· IT Technical Support engineers who are interested in careers such as network engineers, network professionals, system administrators, or Network solutions architects.

· This course shall help you to start your career in these networking fields.

Digital Marketing:

Digital Marketing COURSE DESCRIPTION

The course is highly interactive with projects & actionable lectures built into every section. Learn bit by bit how to market a business online from the bottom up to across all the major Digital marketing channels. We will Cover Vital online marketing topics and comprising 50+ hours of clear lectures & practical activities with placement Support after completing the course:

Market Research

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By the completion of the course, you get confident to implement marketing strategies across the major online marketing channels.

You shall also get trained on:

· Interview Questions & Answers

· Resume writing

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Students Requirements

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· Computer / Laptop for practicing

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The steps to get placed

1. Complete the Course

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Students also shall be supported for placements from SNIT Training institute after successfully completion of the Digital marketing course.

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Microsoft Azure Administrator-104.

Want to Become a part of the Microsoft Cloud revolution with our Microsoft Azure Administrator Certified Associate training course. in Hyderabad with the latest version of Exam AZ-104 Microsoft Azure Administrator, this course is best for professionals willing to be successful as an Azure Administrator.

What Is Microsoft Azure Administrator Certification?

Microsoft Azure certification to implement, manage and monitor identity, Az-resources, storage, compute, and virtual networks in a cloud environment AZ-104 Certification is relevant. The Administrator will provide, size, monitor, and adjust resources as appropriate.

Why Azure?

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Subscription to Microsoft Account.

· Basic knowledge of IT architecture.

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· Have to Understand resilience and disaster recovery, backup and restore operations.

· Have to Understand network configuration, also TCP/IP, Domain Name System (DNS), virtual private networks (VPNs), firewalls, encryption technologies, and Virtual Machines

You shall also get trained on:

· Interview Questions & Answers

· Resume writing

· Mock Interviews

After completion of the course, students get the support of Vacancies to attend the interviews to start their career in IT support.

Amazon Web Services (AWS):

Amazon Web Services (AWS) is a secure cloud services platform, offering compute power, database storage, content delivery and other functionality to help businesses scale and grow. In simple words AWS allows you to do the following things- Running web and application servers in the cloud to host dynamic websites. Amazon Web Services offers a broad set of global cloud-based products including compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security and enterprise applications. These services help organizations move faster, lower IT costs, and scale. If there any Doubts.

Please Contact: 9640005999

Mail:

www.snitsolution.in

#ccna #digital marketing #mcse #aws

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kny111 · 5 years ago

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Meanwhile, the same dilemmas of knowledge, authority, and power have moved beyond the realms of offices, stores, and factories to overwhelm everyone of us and our societies as a whole. In her latest book, Zuboff comes up with a new frame of reference through which to view what Google, Facebook, and the like have been doing—nothing less than generating a new variant of capitalism. They were the first movers in this new world. They declared their right to know, to decide who knows, and to decide who decides. In this way they have come to dominate what Zuboff calls “the division of learning in society,” which she sees as the central organizing principle of the twenty‐first century social order, just as the division of labor was the key organizing principle of society in the industrial age.

The Age of Surveillance Capitalism (a tome of 663 pages, including 127 pages of notes) offers a disturbing exposé of the business model that underpins the digital world in this century. This entails a new mutation of capitalism, which operates by providing “free services” that billions of people use, enabling the providers to monitor the behavior of those customers in amazing detail, often without their explicit consent. “Surveillance capitalism,” Zuboff writes, “unilaterally claims human experience as free raw material for translation into behavioral data. Although some of these data are applied to service improvement, the rest are declared as a proprietary behavioral surplus, fed into advanced manufacturing processes known as ‘machine intelligence,’ and fabricated into prediction products that anticipate what you will do now, soon, and later. Finally, these prediction products are traded in a new kind of marketplace that I call behavioral futures markets. Surveillance capitalists have grown immensely wealthy from these trading operations, for many companies are willing to lay bets on our future behavior” (8).

Zuboff focuses mainly on Google, Facebook, and Microsoft, which she sees as the Petri dishes in which the DNA of surveillance capitalism is best examined. The fact that surveillance capitalism was invented in the United States, in Silicon Valley, and at Google, makes it an American invention, which, like mass production at an earlier stage, became a global reality. For this reason, much of the book deals with the developments in the United States, but with the explicit recognition that the consequences of these developments are worldwide.

What Zuboff adds to the existing stock of knowledge about the general modus operandi of Google, Facebook, and the like is the insight and scholarship to locate those companies in a broader context. She points out that we are dealing with the latest phase in capitalism's long evolution—from the making of products, to mass production, to managerial capitalism, to services, to financial capitalism, and now to the exploitation of behavioral productions stealthily derived from the surveillance of users. She rightly emphasizes that surveillance capitalism is a human creation, which lives in history and is not the result of technological inevitability. It was pioneered and elaborated through trial and error at Google, invented around 2001 as the solution to financial emergency in the wake of the dotcom bust, when the fledgling company faced the loss of investor confidence. As investor pressure mounted, Google's founders Larry Page, and Sergey Brin abandoned their declared antipathy toward advertising. Instead they embarked on a course that boosts ad revenue by using their exclusive access to user data logs in combination with their already by then considerable analytical capabilities and computational power to generate predictions of user click‐through rates, taken as a signal of an ad's relevance. This meant in practice that Google would both repurpose its growing collection of behavioral data, now capitalized on as a behavioral surplus, and develop methods of secret surplus capture that could uncover data which users intentionally chose to keep private—as well as to infer extensive personal information that users did not or would not provide. This surplus would then be analyzed for hidden meanings that could predict click‐through behavior. The surplus data thus formed the basis for new predictions markets involving targeted advertising. Eventually this whole setup became the foundation of a new kind of commerce that depends upon online surveillance at scale.

Contrary to a common misunderstanding, we are not the customers of surveillance capitalism; instead we are the sources of its crucial surplus, the objects of a technologically advanced and increasingly inescapable raw material‐extraction operation. Surveillance capitalism's actual customers are the companies that trade in its markets for future behavior. Zuboff insists that, “as long as surveillance capitalism and its behavioral futures markets are allowed to thrive, ownership of the new means of behavior modification eclipses ownership of the means of production as the fountainhead of capitalist wealth and power in the twenty‐first century” (11).

Surveillance capitalism quickly spread to Facebook and later to Microsoft, while a company like Amazon, with its new emphasis on “personalized” services and third‐party revenue, is clearly veering toward it as well. Zuboff thinks (as yet) differently about Apple, to whom surveillance capitalism is a constant challenge, both as an external threat and as a source of internal debate and conflict. Apple's iPods/iTunes innovations leveraged the new capabilities of digital technologies to invert the consumption experience as had been common in the age of mass production. This inversion depended on a few key elements. Digitalization made it possible to rescue valued assets—in this case songs—from the institutional spaces in which they were trapped. The costly institutional procedures that GM's Alfred Sloan had described in relation to mass production and consumption in the 1920s and after were eliminated in favor of a direct route to listeners. In the case of the CD, for instance, Apple bypassed the physical production of the song along with its packaging, inventory, storage, marketing, transportation, distribution, and physical retailing. The combination of the iTunes platform and the iPod device made it possible for listeners to continuously reconfigure their songs at will. Thus, Apple was among the first to attain formidable commercial success by catering to a new society of individuals and their demands for individualized consumption. According to Zuboff, following a line of reasoning by sociologist Ulrich Beck et al., the conditions of the implicated “second modernity”—in contrast to the “first modernity” of the industrial age and Fordist mass production and mass consumption—produced a new kind of individual for whom the Apple inversion, and the many digital innovations that followed, would become essential. Next to its liberating potential, the second modernity has also brought its troubles. Some of the challenges of the second modernity arise from the inevitable costs associated with the creation and sustenance of one's own life. Zuboff underscores that second modernity instability is also the result of institutionalized shifts in economic and social policies and practices associated with neoliberalism and its rise to dominance. “We live in this collision between a centuries‐old story of modernization and a decades‐old story of economic violence that thwarts our pursuit of effective life” (36‐37).

She considers the possibility of a new synthesis: a third modernity that goes beyond the collision, offering a genuine path to a flourishing and effective life for the many, not just the few. For a while, it seemed that Apple's fusion of capitalism and the digital might set a new course toward a third modernity. In her view, the Apple inversion implied trustworthy relationships of advocacy and reciprocity embedded in an alignment of commercial operations with consumers’ genuine interests. Likewise, at the early stage of Google's development, the feedback loops involved in improving its Search functions produced a balance of power. Google Search needed people to learn from, and vice versa. This symbiosis enabled Google's algorithms to learn and produce ever‐more relevant and comprehensive search results. During this early period, behavioral data were put to work entirely on the user's behalf. User data provided value at no cost, and that value was reinvested in the user experience in the form of improved services. Users provided the raw material in the form of behavioral data, and those data were harvested to improve speed, accuracy, and relevancy and to help build auxiliary products such as translation. Zuboff calls this “the behavioral value reinvestment cycle” (97), in which all behavioral data are reinvested in the improvement of the product or service.

With the introduction of its targeted advertising patent in 2003, Google would no longer be the passive recipient of accidental data that it could recycle for the benefit of its users. Google hereby moved from its advocacy‐oriented founding toward the elaboration of behavioral surveillance as a full‐blown logic of accumulation (and its associated dispossession). In essence, the behavioral reinvestment cycle was subordinated in favor of a new commercial calculation. Behavioral data, whose value was previously “used up” on improving the quality of Search for users, now became the pivotal—and exclusive to Google—raw material for the construction of a dynamic online advertising marketplace. Google would now secure more behavioral data than it needed to serve its users. That surplus was the game‐changing, zero‐cost asset that was diverted from service improvement toward a genuine and highly lucrative market exchange, which Zuboff refers to as “the dynamic of behavioral surplus accumulation” (131).

She poignantly compares the way Google unilaterally declared that the worldwide web was free for the taking for its search engine, to colonial conquest, especially that of the first Spaniards under Columbus who landed on the Caribbean islands. The conquest pattern in question unfolded in three phases: legalistic measures to provide the invasion with a luster of justification, a declaration of territorial claims, and the founding of a town to legitimate the declaration.

Likewise, the first surveillance capitalists simply declared our private experience to be theirs for the taking, for translation into data for private ownership and then proprietary knowledge. They relied on misdirection and rhetorical concealment, with secret declarations that we as users could neither understand nor contest. Or, put differently, first of all there was the arrogant appropriation of users’ behavioral data—viewed as a free resource, there for the taking. Then the use of patented methods to extract or infer data even when users had explicitly denied permission, followed by the use of technologies that were opaque by design and fostered user ignorance. As I should add, one can see all of this as a latter‐day variant of what Jürgen Habermas referred to as the “colonization of the life‐world” by systems, which he did not or could not foresee at the time of his writing.

Zuboff describes surveillance capitalism's antidemocratic and anti‐egalitarian juggernaut in terms of a market‐driven coup de gens from above (rather than a coup d’état in the classic sense): an overthrow of the people concealed as the technological Trojan horse of digital technology implicated in this form of capitalism. On the strength of its annexation of human experience, this coup achieves exclusive concentrations of knowledge and power that sustain privileged influence of the people. It is a form of tyranny that feeds on people but is not of the people. Like the Spanish conquistadores and their silent invocations of the Requirimiento (Monarchical Edict of 1513), surveillance capitalism operates in the declarative form and imposes the social relations of a premodern absolutist authority (513). Paradoxically, this coup is framed as “personalization,” although it tarnishes, ignores, overrides, and displaces everything about the individuals concerned that is personal.

Then there is the further evolution of surveillance capitalism, which moved from a focus on individual users to a focus on populations, such as cities, and eventually on society as a whole. Surveillance capitalism started with advertising, but then became more general. The big tech companies have used the knowledge about their users not only for ever more precisely targeted and more subtle ads but also to sell to other companies, politicians, governments, secret services and any other agency willing to pay for it. By now, surveillance capitalism is no longer restricted to companies or even to the Internet sector. It has spread across a wide range of products, services, and economic sectors, including insurance, retail, healthcare, finance, entertainment, education, transportation, and more, generating whole new ecosystems of suppliers, producers, customers, market makers, and market players.

Driven by competition over prediction products, surveillance capitalists first learned that the more surplus, the better the prediction, which led to economies of scale in supply efforts. Then they learned that the more varied the surplus, the higher its predictive value. This new drive toward economies of scope led them from the desktop to mobile, out into the world, to monitor people's drive, run, shopping, search for a parking space, bodily conditions and face, and always their location. And ultimately, they understood that the most predictive behavioral data can be derived from what Zuboff calls “economies of action” as systems are designed to intervene in the state of play and actually modify behavior, steering it toward desired commercial outcomes. The experimental development of this new “means of behavior modification” can be seen in Facebook's infamous contagion experiments and the augmented reality game Pokémon Go developed at Google. In this phase of surveillance capitalism's evolution, the means of production became subordinate to an increasingly complex and comprehensive means of behavior modification. Thus, surveillance capitalism has created a new form of power that Zuboff terms “instrumentarianism.” It knows and shapes human behavior toward others’ ends. Instead of weaponry and armies, it reaches its goal through the automated medium of an increasingly ubiquitous architecture of “smart” networked devices, things, and spaces.

There are three key approaches to economies of action, the first two of which Zuboff calls “tuning” and “herding.” The third is what behavioral psychologists refer to as “conditioning.” “Tuning” may involve subliminal cues designed to subtly shape the flow of behavior at the precise time and place for maximally efficient influence. Another kind of tuning involves what behavioral economists Richard Thaler and Cass Sunstein called the “nudge,” which they define as “any aspect of a choice architecture that alters people's behavior in a predictable way” (294). The term “choice architecture” refers to the ways in which situations are prestructured to channel attention and shape action.

Conditioning is a well‐known approach to inducing behavior change primarily associated with the Harvard radical behaviorist B. F. Skinner. He called the application of reinforcements to shape specific behaviors “operant conditioning.” His larger project was known as “behavior modification” or “behavioral engineering,” in which behavior is continuously shaped to amplify some actions at the expense of others. Skinner imagined a pervasive “technology of behavior” that would enable the application of such methods across entire human populations. In his 1948 “utopian” novel Walden Two, he brazenly extrapolated from the conduct of conditioning‐subjected animals to grand theories of social behavior and human evolution.

Zuboff outlines the intellectual background of the Skinnerian paradigm as it evolved since the late 1930s, and then focuses on the growth and elaboration of behavior modification as an extension of political power, which is key to her present interests and therefore needs elaboration here. In the 1950s and beyond, the CIA called for ever‐bolder behavior modification research and practical applications from academic psychologists. Scientists from the fields of medicine and psychology embarked on a project to demystify Chinese Communists’ brainwashing techniques, reinterpreting them through the frameworks of behavior modification. Their research concluded that “mind control” was better understood as a complex system of conditioning based on unpredictable schedules of reinforcement, in line with Skinner's findings on operant conditioning.

Skinnerian behavior modification practices expanded rapidly during the 1960s and 1970s, achieving some remarkable success in terms of their advocates’ objectives, but also evoking scrutiny from an often‐hostile public. By 1971, when the US Senate's Constitutional Rights Subcommittee convened hearings on the subject, the migration of behavior modification practices from military to civilian applications was already well underway. Behavior modification techniques had spread from government‐funded (typically CIA) psychology labs and military psychological operations to a range of institutional applications, each driven by a mission to reengineer the “defective” personalities of captive individuals in settings that offered total control or close to it, including prisons, psychiatric wards, classrooms, institutions for the mentally handicapped, schools for the autistic, and factories. A number of journalistic accounts raised alarms about the zealousness with which behavior modification techniques were applied and expressed grave concern that they debased their subjects, violated ethical considerations and infringed on fundamental civil liberties.

Another cause for alarm was the 1971 publication of B.F. Skinner's provocative book Beyond Freedom and Dignity, in which he laid out his social philosophy (already anticipated in Walden Two). Skinner argued that knowledge does not set us free but rather releases us from the illusion of freedom. In reality, freedom, and ignorance are synonyms. The acquisition of knowledge is heroic in that it rescues us from ignorance, but it is also tragic because it necessarily reveals the impossibility of freedom. For Skinner, our attachments to notions such as freedom, will, autonomy, purpose, and agency are defense mechanisms that protect us from the uncomfortable facts of human ignorance. The environment determines behavior, and our ignorance of precisely how it does so is the void that we fill with the fantasy of freedom. Skinner prescribed a future based on behavioral control, rejecting the very idea of freedom (as well as every principle of a liberal society), and cast the notion of human dignity as an accident of self‐serving “narcissism.” He imagined a pervasive “technology of behavior” that would one day enable the application of behavior modification methods across entire human populations. These thoughts triggered a devastating scientific, political, and moral critique from public intellectual Noam Chomsky in a widely read review.

Skinner foresaw powerful new instruments that could engineer behavior in every domain. As early as 1953, he anticipated today's digitally engineered casino environments, whose sophistication in the precise shaping of gamblers’ behavior has made them a testing ground for state security agencies and surveillance capitalists alike. He then also anticipated innovations such as Michael Jensen's incentive systems designed to maximize shareholder value and the choice architectures of behavioral economics designed to nudge behavior along a preferred trajectory. Moreover, Skinner was well aware that the engineering of behavior risked violating individual sensibilities and social norms, especially concerning privacy. In order to assuage these anxieties he advised that observation of human behavior must be unobtrusive, ideally remaining outside the awareness of the persons concerned. However, new technologies of behavior would have to continually expand such privacy invasions in order to access all the data relevant to behavioral prediction and control. In this he anticipated today's data‐harvesting frontier as new detection systems delve deeply into personalities and emotions.

Zuboff points out how the critique of behavior modification in the Senate Subcommittee's 1974 report has direct relevance for our time. It begins by asking a question that we should also ask now: “How did they get away with it?” (324). Just as surveillance capitalism was initially able to take hold and flourish under the auspices of a so‐called “war on terror” and the compulsion for certainty that it evoked, in the mid‐twentieth century the means of behavior modification moved from the lab to the world at large primarily under the cover of cold‐war anxieties. Later, the behavior‐change professionals were called upon by a society turned fearful after years of urban riots, political protest, and rising levels of crime and “delinquency.” The senators argued that calls for “law and order” had motivated the search for quick fixes; immediate and efficient means to control violence and other forms of antisocial behavior, which replaced time‐consuming attempts to understand its source. As so many behavior modification programs aimed at involuntary populations in state prisons and mental institutions, the report recognized that the means of behavior modification had to be reckoned with as a form of state power and questioned the government's constitutional right to “control” citizens’ behavior and mental activity.

The strident rights consciousness of the 1970s drove behavior modification from civilian life and out of the public limelight. However, mostly unknown to the politicians, scholars, rights activists, litigators, and many other citizens who opposed the antidemocratic incursions of the behavioral engineering vision, these methods did not die. The project would resurface as a creature of the market, now tied to unprecedented digital capabilities, scale and scope thriving under the flag of surveillance capitalism. US corporations enjoy the rights of personhood but are free of democratic obligations, legal constraints, moral calculations, and social considerations. Certainly in America, with so much influence of corporate wealth in politics, most elected officials show little interest in contesting behavior modification as a market project, let alone to defend the moral imperatives of the autonomous individual. In its latest incarnation, behavior modification takes the form of a global digital market architecture unfettered by geography, independent of constitutional constraints, and formally indifferent to the risks it poses to freedom, dignity, or the ideals of the liberal society that the 1971 Senate Subcommittee was still determined to defend.

Executives of surveillance capitalism such as Google's Larry Page, Microsoft's Satya Nadella, and Facebook's Mark Zuckerberg do not reveal much about their theories, delivering at best episodic and shallow information. But a core group of scientists and computational social scientists has emerged with detailed experimental and theoretical accounts of the ins and outs of instrumentarian power, providing insights into the social principles of an instrumentarian society. A prominent example is the work of Alex Pentland, the director of the Human Dynamics Lab within MIT's Media Lab. In collaboration with his students and associates, he has vigorously articulated, researched, and widely disseminated a theory of instrumentarian society in tandem with his prolific technical innovations and practical applications. As Zuboff emphasizes, Pentland “completes” Skinner, fulfilling his social vision with big data, ubiquitous digital instrumentation, advanced mathematics, sweeping theory, numerous acclaimed co‐authors, institutional legitimacy, plentiful funding, and corporate friends in high places without having attracted the worldwide backlash, moral revulsion, and anger that Skinner once elicited. She astutely remarks that “this fact alone suggests the depth of psychic numbing to which we have succumbed and the loss of our collective bearings” (419).

Pentland refers to his theory of society as “social physics,” a term that originates in the positivist philosophy of Auguste Comte, and his 1830s programmatic vision of a scientific approach to the study of society that would equal the precision of the natural sciences—a vision that various later thinkers reinvigorated. Although Pentland never mentions Skinner, in his 2014 book, Social Physics, he brings the old behaviorist's social vision into the twenty‐first century, now fulfilled by the instruments that eluded him in his lifetime. Skinner deplored the absence of “instruments and methods” for the study of human behavior comparable to those available to physics. As if in response, Pentland and his students have spent the last two decades determined to invent the devices, methods, and techniques that can transform all of human behavior, especially social behavior, into highly predictive math. A major outcome thus far is the “sociometer,” a wearable sensor that combines a microphone, accelerometer, Bluetooth connection, analytic software, and machine learning techniques designed to lay bare “the structure and dynamic relationships” in human groups.

Pentland outlines his theory of a full‐blown instrumentarian society in terms of five overarching principles, which Zuboff analyzes in depth, thereby showing the strong resemblances with Skinner's thinking and how Pentland updates Skinner's behaviorist utopia (430‐437). This technocratic society, led by a priesthood of data scientists/planners in collaboration with the owners of the means of behavior modification, is based on the pervasive outfitting and measurement of human behavior for the purpose of modification, control, and—given surveillance capitalism's commercial dominance in the digital world—profit.

Zuboff refers to an emergent system that offers us a view of a future defined by a fusion of instrumentarian and state power; the all‐inclusive “social credit” system that the Chinese government is currently developing as the “core” of China's Internet agenda. The aim is to leverage the explosion of personal data in order to improve citizens’ behavior. Individuals and enterprises are to be scored on various aspects of their conduct: where one goes, what one buys, and who one knows. These scores will be incorporated into a comprehensive database that links to government information as well as to data collected by private businesses. The system tracks “good” and “bad” behavior across a variety of financial and social activities, automatically assigning punishments and rewards to decisively shape behavior toward “building sincerity” in economic, social, and political life—a contemporary version of the old communist goal of “engineering of human souls.” The aim is to achieve guaranteed social rather than market outcomes using instrumentarian means of behavior modification.

Worth mentioning is the willingness that some US tech companies have shown to offer the Chinese government a helping hand with state surveillance and censorship. In August 2018, it was reported that Google planned to launch a censored version of its search engine in China, code‐named Dragonfly. By the end of the year, however, the project had effectively been abandoned after a clash within Google, led by members of the company's privacy team. Meanwhile, researchers at Microsoft Research Asia continue to closely collaborate with scholars linked to a Chinese military‐backed university on AI topics such as facial recognition and machine reading. This has raised concerns that the methods and technologies thus generated could very well be deployed in the northwestern region of Xinjiang, where authorities have placed as many as 1.5 million Muslim Uighurs in “re‐education camps” and expanded an intrusive household surveillance system.

Zuboff hastens to point out the similarities between the (US‐dominated) Western and China systems: “Chinese users are rendered, classified, and queued up for prediction with every digital touch, and so are we. We are ranked on Uber, on eBay, on Facebook, and on many other web businesses, and those are only the rankings that we see” (393). “In China, these rankings are public territory, shiny badges of honor and scarlet letters that open or shut every door. In the West, we have ‘likes,’ ‘friends,’ ‘followers,’ and hundreds of other secret rankings that invisibly pattern our lives” (468). Chinese users are assigned a “character” score, while the US government presses the tech companies to develop algorithms for a “radicalism” score. We in the West have our own digital dossiers. Indeed, by means of the shadow text, in which behavioral surplus is lined up for manufacture into prediction products—separate from the first text, which users experience—our behavior is evaluated, categorized, and predicted in millions of ways that we can neither know nor contest.

The existing trend of social engineering and nudging individuals toward “better” behavior is also part of the Silicon Valley approach that holds that human problems can be solved once and for all through the disruptive power of technology. In that sense, perhaps the most disturbing element of the China story is not the Chinese government's agenda per se, but how similar it is to the path big tech companies are taking in the United States and the many regions within its digital orbit.

What can be done to curtail the progress of instrumentarianism? Current US privacy laws have not kept pace with the development of instrumentarianism. When assessing the ways in which digital capabilities challenge existing law, US scholars and jurists focus on Fourth Amendment doctrine which circumscribes the relationship between individuals and the state. It is of course vital, Zuboff writes, that the protections of the Fourth Amendment doctrine catch up to the twenty‐first century by protecting us from search and seizure of our information in ways that reflect contemporary realities of data collection. However, the problem is that even expanded protections from the state do not shield citizens from the assault on sanctuary (legal and otherwise) wrought by instrumentarian power and driven by surveillance capitalism's economic imperatives. Nevertheless, there could be some positive developments at this front, which needs mentioning.

The Cambridge Analytica revelations in March 2018 disclosed that this London‐based consulting firm had harvested the personal information of around 87 million Facebook users and deployed it for political purposes, which triggered congressional and parliamentary hearings, multiple regulatory investigations and a fundamental rethinking of Facebook's future. The US Federal Trade Commission began an inquiry into Facebook's privacy practices, and was joined by the US Justice Department, the Securities and Exchange Commission and the FBI in the summer of 2018. There are also initiatives like the Center for Human Technology, an activist group of former Facebook and Google employees aimed at “the reversal of the digital attention crisis” in trying to create a truly privacy‐friendly Internet. At the time of writing (March 2019), the US Department of Justice has declared that it opened a criminal investigation into Facebook's privacy practices. Facebook is also in discussion with the FTC about a possible settlement in a privacy case that could lead to a fine of several billion dollars.

Apparently panicked by his company's continuous fall from grace, Mark Zuckerberg just announced that Facebook will take a radically different course in the near future, in which “privacy‐focused” social networks will be central. For a start, the message services of Facebook's Messenger, Instagram, and WhatsApp will be integrated into one, which will have end‐to‐end encryption—only readable by sender and receiver, not by Facebook. This is only to be the first step toward a privacy‐oriented Internet. The announcement immediately triggered many responses, from hopeful to outright cynical. Zuckerberg's plan may very well be an ostentatious attempt to dodge penalties and regulations rather than a serious break with the business model that made Facebook into a capitalist behemoth. After all, Zuckerberg envisions a future in which closed, encrypted networks exist next to the open networks that are the standard now. The plan does not mean the end of Facebook's and Instagram's timelines, where users share their lives with many others and whereby Facebook continues its regular surveillance practices for the purpose of offering microtargeted ads that has made the company almost all its money.

Many hopes are set on the new EU regulation known as the General Data Protection Regulation (GDPR) which became enforceable in May 2018. (Part of this law was anticipated by the action of the Spanish Data Protection Agency which, in August 2011, had ordered Google to stop indexing the contested links of 90 Spaniards who had fought for this aspect of their informational privacy under the banner of “the right to be forgotten.”) The EU approach fundamentally differs from that of the United States in that companies must justify their activities within the GDPR's regulatory framework. The regulations include: a requirement to notify people when personal data is breached; a high threshold for the definition of “consent” that puts limits on a company's reliance on this tactic to approve personal data use; a prohibition on making personal information public by default; a requirement to use privacy by design when building systems; a right to erasure of data (= the right to be forgotten), and expanded protections against decisionmaking generated by automated systems that imposes “consequential” effects on a person's life. The new regulatory framework also imposes substantial fines for violations, which will increase to a possible 4 percent of a company's global revenue, and it allows for class‐action lawsuits in which users can combine to assert their rights to privacy and data protection. With the GDPR and such actions as the $1.7 billion fine the European Commission imposed on Google in March 2019 (for forcing users to agree not to accept advertisements from other search engines), the EU is clearly much further ahead than the United States.

Zuboff rightly argues that GDPR's impact will depend upon how European societies interpret the new regulatory regime in legislation and in the courts. And it will not be the phrasing of the regulations but rather collective action by popular movements at the grassroots level that focus on the relevant issues, which shape these interpretations. Importantly, technology is not the inevitable force that the tech leaders want us to believe. She refers to the rich history of digital applications prior to surveillance capitalism that really were empowering and consistent with democratic values. Surveillance capitalism is a human‐made phenomenon. It is therefore in the realm of politics that surveillance capitalism must be tackled. Surveillance capitalism has had two decades to root and flourish relatively unrestrained. From a human rights standpoint, there is a strong need for new paradigms resulting from a close understanding of surveillance capitalism's economic imperatives and foundational mechanisms. The GDPR is a good starting point on which to build to help found a new paradigm of information capitalism.

Zuboff is skeptical of some proposals to solve the problems in question. The idea of “data ownership” is often championed as a solution, but what is the point of owning data that should not exist in the first place? All that it does is further institutionalize and legitimate data capture. More significantly, data ownership also does not reckon with the realities of behavioral surplus. Users might get ownership of the data that they give to surveillance capitalists, but they will not get ownership of the surplus of the predictions derived from those data—not without new legal concepts and interventions built on an understanding of these operations. Furthermore, there may be sound antitrust reasons to break up the largest tech firms, but this fact alone will not eliminate surveillance capitalism. Instead, it will result in smaller surveillance capitalist firms and open the field for more surveillance capitalist competitors. Moreover, large tech companies may shore themselves up against antitrust measures; Facebook is a case in point. Once the recently proclaimed integration of its three messaging platforms—WhatsApp, Instagram, and Messenger—occurs, attempts to break such a bolstered entity up will become all the more difficult.

In the end, Zuboff acknowledges that there is no simple action program to effectively curb surveillance capitalism. But she correctly states that in any confrontation with the unprecedented (which surveillance capitalism most surely is), the work begins first of all with naming. She considers her own work in this regard as the first necessary step toward taming this rogue mutation of capitalism and aims to contribute to a sea change in public opinion, most of all the young.

This is an impressive and illuminating book—a true masterwork. Some reviewers have noted that it reminds them of Thomas Piketty's magnum opus, Capital in the Twenty‐First Century (2014) —that Zuboff herself quotes from—in that it opens our eyes to things we ought to have noticed but overlooked. Through the usage of notions such as “accumulation,” “commodification,” and “behavioral surplus” (playing on the notion of “surplus value”) Zuboff's elaborate analysis reminds this reader more of Capital, Karl Marx's nineteenth‐century quest for the “iron laws” of capitalism. The book is thoroughly sourced and well‐written, accessible yet challenging, thought‐provoking and stimulates deep reflection. It demands a close, slow reading in stages, in order to optimally digest all of this healthy intellectual food. It goes well beyond “an initial mapping of a terra incognita” that will hopefully “pave the way for more explorers,” as is the author's self‐professed intention (17). It introduces an appropriate vocabulary; that is, concepts and frames which enable us to recognize the overall pattern in what seemed to be disparate phenomena, theoretical notions, and fragments of rhetoric and practice. Thus, it provides a comprehensive heuristic schema, an analytical framework that—along with Zuboff's fruitful borrowings and creative integration of relevant insights from an array of philosophers, historians, economists, sociologists (including eminent thinkers like Hannah Arendt, Jean‐Paul Sartre, John Searle, Max Weber, Emile Durkheim, Joseph Schumpeter, Karl Polanyi, David Harvey), data scientists and AI experts—helps us to develop a deeper understanding of the inner workings and logic of the new mutant of capitalism.

There are a few details to take issue with, however. Industrial capitalism is more entrenched and persistent in the United States than Zuboff suggests, and her characterization of its golden, post‐World War II years (lasting until the early 1970s) is rosier than the actual reality was for significant parts of the working population. The New Deal order had a “social‐democratic tinge” (in Richard Hofstadter's terms) that existed in the United States neither before nor after. But it remained by and large confined to the white, male industrial working class, into which members of the second‐generation “new immigrants” from Southern and Eastern Europe had by that time integrated. It is true, however, that the “embedded liberalism” and Keynesian economics of the postwar era tethered market capitalism (however imperfectly) to society's interests. Surveillance capitalism abandons the reciprocities with people of the social compact that then helped to embed capitalism in society.

This also calls the following bold conclusion by Zuboff into question: “The struggle for power and control in society is no longer associated with the hidden facts of class and its relationship to production but rather by the hidden facts of automated engineered behavior modification” (309). To the contrary, capitalist elites (investors, especially venture capitalists) still play crucial roles in financing and (often indirectly) controlling the state of play. Zuboff herself mentions the relevance of the ownership of the means of behavior modification for surveillance capitalism, and refers to the rise of shareholder capitalism and its impact on the management of corporations. Moreover, the scientists, engineers, social scientists, and managers involved, choose (consciously or not) to advance and operate the digital systems in question for the interests of surveillance capitalists. They could make a different choice, as some indeed have done or may very well do in the future. In this context, “production,” should also be understood in a much broader sense than manufacturing to include all kinds of services and highly skilled white‐collar work.

Furthermore, Zuboff's view of the longue durée history of capitalism (apparently inspired by Piketty's observations) seems much too optimistic regarding the possibilities of a capitalism that combines with new forms of organization and ownership to provide a human digital form in tune with a replenished democracy (520‐521). There appears to be quite a lot of wishful thinking here.

We must also realize that relying on a company like Apple (whose earlier practices Zuboff admires) for support in the fight against the excesses of surveillance capitalism is no longer pertinent, if it ever was. Today, Apple presents itself as a moral crusader, fearless, blameless, and ostentatiously restricting collection of its users’ data under the slogan “What happens on your iPhone, stays on your iPhone.” Apple's CEO Tim Cook wants the US government to come up with a stringent privacy law, like that of the EU, in itself a good move but Cook disregards how much power he himself has. Indeed, there is much hypocrisy here. If Apple is so troubled by Google's practices, why is Google Search then the default in Apple's web browser and not a privacy‐friendly variant like DuckDuckGo or Startpage.com? This is simply, of course, because Google pays Apple billions of dollars for this preferential position. Cook admonishes against the “shadow economy” behind online stores, but at the same time Apple keeps its own advertising network for, among other things, the App Store, where 1.4 billion devices get their software from. And why are Google's and Facebook's apps available in the App store at all? The answer is obvious: people would not buy an iPhone with no Google, You Tube, Facebook, WhatsApp and Instagram apps installed on it; apparently Apple's own services do not suffice or are not good enough yet.

At the time of writing, Apple has launched a new platform with paid subscriptions for games, TV series, magazines and newspapers (as yet only two: LA Times and The Wall Street Journal), partly to compensate for a decline in revenues and profits because of slowing iPhone sales. It has announced a series of new TV deals and original programs that will put it head to head with Netflix, Amazon, Hulu and their rivals in streaming media. Apple thereby continues to publicize an emphasis on privacy‐friendly, ad‐free services, with the selection and production of content largely in the hands of human experts—an indirect sneer at Google and Facebook whose financial well‐being depends largely on advertising and automated recommendations. Apple too uses such techniques, but relies more on human selection. Still, on its way to become a provider, following the example of Amazon in trying to combine as many services as possible, Apple may turn into a full‐fledged surveillance capitalist.

Somewhat problematic is Zuboff's conclusion that the instrumentarian power of surveillance capitalism should not be seen in terms of “digital totalitarianism”—an omnipresent Big Brother watching and aiming to control people everywhere all the time—but rather as a nontotalitarian “Big Other” that bends the new digital apparatus to the interests of the surveillance capitalist project, the result of which is an all‐pervading means of behavior modification whose economies of action are designed to maximize surveillance revenues. She draws too sharp a contrast between these two forms of power in suggesting that surveillance capital's instrumentarian power is best understood as the precise antithesis of Orwell's Big Brother. The Orwellian view of what is happening does have a granule of truth in it, with the obvious qualification however, that this now involves first of all commercial surveillance: ubiquitous monitoring by corporate capitalists rather than the state (although in the context of homeland security and the “war on terror” the US government maintains ties to all‐seeing tech companies that remain shadowy and opaque, which whistleblowers like Edward Snowden have informed us about).

But it should then also be recognized that in everyday reality there is a combination of Orwellian and Huxleyan elements. In the dystopian society that Aldous Huxley envisioned in his Brave New World (1932), people are drugging themselves into bliss by various means, thereby voluntarily sacrificing their rights, rather than George Orwell's vision of the future in Nineteen Eighty‐Four (1949), in which totalitarian governments resort to repression by means of ever‐present surveillance, thought control through propaganda, and brutal censorship. In Huxley's dystopia, distractions of the most fascinating nature are deliberately used as instruments of policy, for the purpose of preventing people from paying too much attention to the realities of the social and political situation. It can be argued that contemporary America, formally a liberal democracy, shows culturally a Huxleyan–Orwellian mix of hedonistic entertainment and distraction (with infotainment playing a crucial role), advertising/propaganda (corporate, political, military), surveillance and repression—the latter hardly, if at all, recognized by the mainstream media.

To be clear, none of these issues diminishes the great merits of The Age of Surveillance Capitalism. It will most likely become the definitive work on today's digital capitalism for years to come—an essential read for every engaged citizen in this day and age.

Mel van Elteren - First published: 27 June 2019 - https://doi.org/10.1111/jacc.13051

I remember reading this entire article, non stop, deeply fascinated by the world of counter surveillance capitalist methods and journalism finishing it at exactly 10:00am on the dot like the lord said "this is exactly what I needed you reading" and I wasn't disappointed. I definitely recommend yall check out Shoshana Zuboff's book that highlights the workings and perils of the surveillance capitalist industry that itself relies on white supremacist capitalist patriarchy to thrive.

#tech #technonlogy #democracy #privacy #surveillance capitalism #surveillance cap #illegal surveillance #surveillance systems #government surveillance #news #journalism

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mounikabalem-blog · 5 years ago

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There is a huge skill gap when coming to digital marketers today. The massive gap between demand and supply of digital marketers is also of concern. Digital marketing or social media as a marketing subject is not covered extensively(if included at all) in most MBA classes. How does a new marketer master the platform that is reaping the rewards all over the world?

However, most business owners are still under the impression that starting a website brings automatically drive leads to their business. But, they have to understand that the brand reputation and appealing online presence is critical to achieving marketing goals. An attractive, user-friendly and SEO website helps you in getting more visitors,

Scope to your career growth with Digital Marketing institutes :

Here is where the digital marketing training institutes come in. Digital marketing institutes provide hands-on training about the various aspects of digital marketing and help individuals take up responsibilities with gusto. With the growing popularity of digital marketing, career opportunities in the field to have increased. Aspirants can choose digital marketing right after completing their 12th standard education. Digital marketing institutes in Hyderabad have been on the rise, but not many are aware of the field and its career opportunities. There are several job roles in the area of digital marketing. Aspirants can choose from a variety of job roles and responsibilities which interest them the most. The following are some of them.

Digital Marketing Executive

PPC Search Executive

Social Media Executive

SEO Expert/Executive

Online PR specialist

The various channels in digital marketing are :

Search (Google, Bing etc.)

Search Engine Optimization (SEO) – organic way to get your website listed in search engines

Search Engine Marketing (SEM) – Pay-per-click (PPC), display ads, Google Adwords, remarketing etc.

Social Media Marketing (SMM) – could be free and paid. Paid ads include Facebook ads, Twitter ads etc.

Content Marketing – Content is not a channel, but the content is what goes into your promotional blogs, website, social media channels, ads etc.

Email marketing – organically build email lists

Web Analytics – Google Analytics, insights, demographics, etc.

Digital Marketing can be your best career choice :

Digital marketing is a well-paying career to choose. However, it is quite essential that you get enrolled in a good institute to become a digital marketing expert. There are a lot of good digital marketing institutes in Hyderabad, always research for the courses offered and the experience of the instructors before joining an institute. Look for an institute that helps you learn the vital components of Digital Marketing. The institute should help you determine these concepts and their techniques practically.

With an increase in digital marketing firms in India, especially Hyderabad, digital marketing training institutes in Hyderabad are also on the rise. Digital marketing training courses in Hyderabad aim to empower and enable young professionals to be ready for the dynamic world of digital marketing. Imparting the right kind of knowledge and training which help in skill development is the aim of digital marketing institutes in Hyderabad.

Digital Marketing Training can be opted by anyone :

To become an expertise in Digital Marketing you need not to have any professional degree. A person of any age group, of any background or of any industry can undertake this training. He/she should just know how to use a laptop or a computer to browse the internet.

Graduate students who are interested in online marketing.

Industry professionals who want to upgrade their learning.

Business owners who want to sell their product or service online.

Housewives who wish to make money online.

Digital Marketing is a booming and growing domain

Guys and Girls, let’s face it. The reason you are even reading this thought on why a career in digital marketing is because digital marketing is a booming and growing field. Digital Marketing as a career is the most promising, exciting and growth worthy profession. However, all of this comes at a cost. The cost that digital marketing as a domain changes very rapidly. Hence, you have to change and evolve continuously. That means that regularly reading, learning new methods, strategies etc. from various sources to be fit to be in the field of digital marketing. I must say that you are on the right path to having a promising and fulfilling career if you choose digital marketing as a career option. Having a digital marketing training and certification course is very necessary for today’s era.

For sound knowledge and successful career in digital marketing, get trained at Digital Vignan.

http://digitalvignan.in/

#digitalvignan #digitalmarketingtraininginhyderabad

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puresolketo-blog · 5 years ago

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https://www.facebook.com/Pure.Sol.Keto.Official/

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bybmarketing · 5 years ago

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Social Media Trends for 2020

As a marketer or small business, it’s important to stay on top of all the latest trends in the fast-evolving world of social media. Luckily for you, I’ve compiled the biggest trends into this article for your convenience!

Bear in mind, you’ll find no reference to COVID-19. No quick fix marketing scams here to make a dollar out of this disaster! Many of the trends I will be discussing have been growing for the last couple of years, rather than the flavour of the month.

Each week, I talk about marketing theory as well as the practical implementation of a different marketing theory or topic. We don’t just want to talk about the “what”, we think it’s important to understand the “how” and “why”.

Social Media

We all know what social media is, but how do we define it?

Social media is an online community, where people connect through electronic communication and share stories, ideas, opinions, thoughts and other content to generate discussion. It can be through a website or an app. Another characteristic is that users create service-specific profiles and can connect with other users, brands and join groups.

Over the short lifespan of social media (about 15 years), platforms have evolved, come, and gone. MySpace originally set the trend as the biggest social media network between 2005 and 2008. By the time the Facebook movie came out in 2010 called “The Social Network”, social media was a normal part of life for many people. Now, the number of internet users was 4.4 billion in 2019, and the number of people using social media was 3.5 billion.

“Social media is internet-based resources for sharing and discussing any topic. Any website which allows the customer to discuss their material, views, views and motivates connections and group developing can be classified as social media.” (Sajid, 2016)

According to Wikipedia, there is a general agreeance that social media includes the following: blogs, business networks, collaborative projects, enterprise social networks, forums, microblogs, photo sharing, products/services review, social bookmarking, social gaming, social networks, video sharing, and virtual worlds.

Social media has become an integral part of people’s lives and daily routines. Checking their social media accounts is the first thing many people do upon waking in the morning!

Over the past ten years, marketers have come to realise the importance of social media in peoples’ lives, and brands have saturated platforms like Facebook and Instagram with advertising and content to connect with their target customers. There is a lot of competition, so it is difficult to stand out without a strategy.

Choosing the right social media channel

Many brands rely on social media platforms as their major communication channel to reach their target audiences. The difficult part is, consumers are scattered over many social platforms. Social media is a dynamic and competitive space, any edge you have on your competitors in reaching your audience will give you an advantage.

Whilst the major platforms still dominate, there has been a rise in alternative platforms. Platforms like Facebook and Twitter have seen drops in users, with younger audiences opting to spend time on other platforms such as Snapchat and TikTok.

Generally, marketers have concentrated a lot of their effort on major platforms such as Facebook. But every business will have multiple audiences, it is not just one type of person. Even if most of the characteristics of a consumer are similar, they will like to consume content in diverse ways. All popular Social media platforms all have one characteristic that makes them best-suited toward a particular form of content, which influences its type of users it has.

Segment your audience into distinct groups of customers, and then tailor your communication to suit the preferences of each group. Assuming your audience is one type of person means you are ignoring potential customers who might be hanging out somewhere else and likes a certain form of communication. The better you know the diverse types of people most likely to be your customer, and their preferences, better you can adjust your messaging and narratives to fit each segment.

Trust and goodwill are the basis of social media, which uses the “wisdom of crowds” in a collaborative manner. (Sajid, 2016)

Social Media Trends

As trends evolve on social media, so must the corresponding marketing. Over the past ten years, with the prominence of social media, the digital world has become saturated with brands’ marketing. Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here are eight social media trends that you need to be aware of for 2020 and beyond.

Telling a human story…

Social media is synonymous with sharing our life experiences with friends and families. We share stories through our posts. Social media platforms are evolving with trends, allowing people to tell their stories in diverse ways. Video is continuing to increase in popularity as a way for people to share their narrative through platforms such as Instagram, Snapchat and Facebook.

Brands are following the lead and connecting with consumers on a more personal level through sharing more human stories of their own. Storytelling has become an important function of social media, as it feels real, immediate and personal. A brand can share their story in a number of ways, such as a creative mix of video, images and graphics.

Distributed through social media, stories tell the narrative behind the brand, which capture moments and experiences shared by consumers of a brand or product. A human face to a business and brand is helpful to increase trust and loyalty as it helps the brand seem more relatable. Using the personal brand of the business owner in marketing content is an effective way to humanise a business.

Influencers

Influencers are already all-over social media. They are probably most obvious on Instagram and YouTube. These people get paid massive amounts of money to promote brands in their content. It can be much cheaper than running ad campaigns with impressive results, so it has become increasingly popular with brands as a marketing tool.

Influencer marketing should continue to be popular. This is the use of social media figures or influencers”, who have a community around them, to essentially be a salesperson for the brand. They include brands in their content in a way that is more like product placement or product endorsement. less direct than traditional forms of advertising This is to help humanise a brand. To give it a human voice. They can influence their following through the trust they have already built with the platform. It comes across as a more authentic form of marketing, even though it is still just marketing!

Signs are that consumers might be starting to see through the strategy, however. There has been a rise in “fake likes” on platforms like Instagram, so using likes as engagement metrics to measure the value of the influencer. The use of “nano-influencers” is increasing, which are accounts with a few thousand followers, instead of millions. Brands are moving away from big influencers to networks of these small and relevant niche influencers.

Make a more meaningful connection with a more engaged audience, not just for the “likes”. These influencers get much higher engagement and cost much less. If you are considering influencer marketing, consider what they bring to your business and whether their audience is meaningful to your brand.

Video content

Most smartphones for more than $100–200 these days should come with a camera good enough to produce a video for social media. With the barrier to entry lower than ever, video content is becoming increasingly popular with people creating content as well as consumers. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube. One study suggests that by 2022, 82% of all online content will be video content.

Platforms are introducing more features for video content, such as Instagram introducing landscape videos, which will make it easier to repurpose video already produced for other formats. TikTok has an insane growth with younger demographics, with over 1.5 Billion downloads. But marketers and brands cannot harness the potential yet. However, the platform is working on ways that brands engage with their consumers. If you are not using video already, you should be thinking about it.

“Selfie videos” are drawing high user interest on social media. Like the selfie photo, the selfie video allows users to capture a moment in time, but the video format allows users to communicate in a deeper and more personal way than a photo ever could. Selfie videos tend to be less than 5 minutes long. Brands should look to create some content to connect with their audience via the ‘selfie” view of the lens. It will help you come across as more authentic, relatable and trustworthy.

Short-term content (Stories)

Short-term content (Ephemeral content) is available only for a short duration and disappears afterwards. “Stories” — which have become popular on Facebook, Instagram and Snapchat, are examples of this type of content and one of the biggest social media trends over the past few years. There are over a billion people combined using stories.

Some social media users spend hours lying on the couch watching friends’ and brand “stories” on Snapchat, Instagram and Facebook. One thing that makes Stories so attractive that they are short and engaging. You can add polls, questions, links and other content that allow you to go back and forth with your audience and makes it more exclusive. People’s attention spans are short on social media, so stories are a fast and convenient way to consume content.

Hyper-targeting & Personalisation

Hyper-targeting is a marketing strategy where a customer is pinpointed with targeted and relevant communication where they are most likely to see it. Google, websites, Social media… Over half of consumers think that the brand communication they receive is irrelevant. People are starting to expect to see advertising tailored to them. They want exclusive offers and discounts. It is a marketer’s job to meet those needs.

Every social media platform allows you to filter your audience with paid advertising. From geographic to specific market segments based on occupation, hobbies etc. Facebook recently roll-out personalised ad experiences that allows brands to advertise with dynamic ads that use changing formats and calls-to-action depending on the individual.

After the first targeting, you then retarget the same people with more relevant content. The more ads you click on, the better it will understand your online behaviour and preferences. The cycle continues. Often after shopping for a certain product or doing research on Google, you start seeing related advertising on Facebook? That is hyper-targeting. The same ad will not work for ten different buyers’ personas. So, create ten different adverts based on those personas, and then target those people in the right places at the right time. That is the idea. Customisation.

Local Targeting / Geo-tagging

Location-based targeting is used to reach out to people in a certain location. This is common on Instagram and in the use of “Stories” where a location (geo-tagging) is added to a post, to draw-in a local audience. Social platforms provide the option to search for posts from nearby places or specific locations. If you add locations to your content, it will show up in these search results, helping local people find your brand and content.

Geo-targeting works especially well for promoted posts to help you target the right audiences. For example, if you use the “boost post” option on Facebook, you can also select the locations that you want to target. Facebook will show your posts to users in those locations. Brands can also use geo-targeting to get more people to attend their local conferences and brand events. Or, they can use location filters in their social media ads, to advertise only to a relevant, local audience.

There are a lot of benefits of location-based targeting on social media and you simply need to know how to leverage it.

Niche communities

Community is important to consumers. They feel a sense of belonging from communicating with people with similar beliefs or goals. People use consumption as a vehicle to fit into a community that reinforces who they want to be. There are increased opportunities for brands to create communities for people that fulfill this desire. Brands that focus on niche groups build deep connections that are not possible when speaking with a wide audience.

Facebook Group marketing has become a valuable way to market to smaller and private communities. These communities are social groups created by brands to provide a networking platform for their customers. These are usually private groups that like-minded people can join to talk about their shared interests. Users discuss topics, share experiences, and seek solutions. As more people become concerned about their privacy, they engage a lot more in content in these private communities. Businesses can also use these communities as a source of market research and to launch new products.

Social Commerce Integration

People are becoming increasingly comfortable with the concept of social shopping. The recent introduction of Instagram shopping is an example of this. It allows brands to sell on the platform without having to send people to links and leave the platform.

Social media platforms have long been used to sell products, but as a gateway rather than on the platform itself. Now social media platforms are starting to become a mainstream retail channel like your website and offline stores, with increased social networks introducing features like shoppable posts. As social media continues to evolve, social commerce will continue to grow and give customers more options and ways to browse and buy within social networks.

Figures show 55% of online shoppers purchasing a social media channel, such as Facebook, Instagram or Pinterest in 2018.

· 87% of e-commerce shoppers believe social media helps them make a shopping decision.

· 40% of merchants use social media to generate sales.

· 30% of consumers say they would make purchases directly through social media platforms.

Technology — AR & VR

Social media will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). Platforms are trying to create more engaging experiences to compete with other social media platforms. Facebook, for example, has introduced a virtual world where people can connect, play games, and explore.

While the adoption of VR for social media in infancy, the use of AR has been around for a few years now. AR filters are used on several major platforms like Snapchat and Instagram, introduced to enhance the visual content by adding digital elements to it and changing the way things look. They have become hugely popular. We have all seen the filters with the bunny ears or crazy makeup.

AR is not just restricted to photo filters for fun. Platforms are trying to provide better shopping experiences to their customers. Checking out products in AR via Facebook messenger, for example trying on makeup products. Augmented reality can have a lot of potential social media applications for brands. The major platforms will keep producing interesting applications of AR and as technology continues to advance, VR.

Customer service

Social media has become more than just a place for people to connect with their friends and share photos and videos. As well as for retail, social media is now being commonly used by brands for customer service. This transition has happened over the past few years with customers reaching out to brands via social media as a more direct way to reach the brands. Brands started to respond and the use of messenger for communication has become more widespread.

It is not just some one-off cases where customers post their questions or complaints on social media and brands respond. Now, it has become a significant enough customer service channel for brands to recognise it as one. And, it is one of the most important customer service channels, owing to the massive repercussions of not handling a customer well in front of other users. So, it becomes even more important for brands to handle these customers well.

Thank you for reading! I hope you learnt something about social media and the trends business owners should be thinking about moving forward to best communicate to their target market.

Cheers,

Dan

#video marketing #content marketing #social media #marketing trend #marketing strategy

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asdfghfdfdffffrerefhggf-blog1 · 5 years ago

Text

AVS Video Editor is the best program for editing videos and films

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Everything is possible with Creative Cloud from YouTube videos to feature films.

This one Online Movie Editor also has iOS and Android versions.

In addition, graphic objects such as lines and rectangles as well as text labels are available. For an optimal sound, edit the volume of the original sound, use fade-ins and fades and a tone control. Furthermore, OpenShot contains an autosave mode, which saves your project automatically after an adjustable interval. With the free program "OpenShot Video Editor" you can edit your videos in no time. The freeware has many video effects and other practical features. Are you looking for an online tool to cut your videos? Then we recommend you read our article on the 5 best online video editing programs.

YouTube Video Editor

Premiere Pro is packed with practical tools for editing VR and 360-degree video. Premiere Pro is the tool of choice for web videos, television and feature film productions. Repair and stabilize shaky video recordings. Edit colors like a Hollywood professional. Add effects and transitions using drag-and-drop. Choose from a wide range of effects and transitions for every purpose. You can even animate many properties.

#web video editor

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dgroyals8-blog · 5 years ago

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Best Digital Marketing Institute In Delhi

Introduction

DG Royals is the Best Digital Marketing InstituteDelhi. In this institute, you can learn how to manage or make our own website. On the website, you can learn how to manage the content, keywords, etc. Then you will rank your website on Google. “A year can change a ton,”- said something. What’s more, with regards to a reality where change is happening each other moment we have to investigate and audit what everything should be routed to continue moving. The universe of SEO continues to change at lightning speed. Web optimization esteem is expanding each day so there’s popularity to make sense of and re-examine streamlining techniques. For better enhancement of systems, we should know about the progressions we are going to experience in the coming time. All about SEO you learn in the DG Royals Institute which is the Best Digital Marketing Course Institute In Delhi. Here are some significant changes that we’ll be encountering in the not so distant future:

Portable SCREEN OPTIMIZATION We have entered the third screen world. The principal screen included enormous room size PCs formed by Charles Babbage in 1990s, at that point came in work area screens, what we allude to as Personal (PCs) and now we have gone into the existence where we decide on cell phone screens for everything without exception and this proactively works for making another Mobile environment. So this requires kick off on making responsive versatile sites. Advance Digital Marketing Course Institute In Delhi.

Measurable information and Facts:

• 95% of cell phone clients put area-based site joins.

• Huge traffic can be attracted to portable inviting destinations as more than 1.5 billion clients use mobiles rather than some other screen.

• A decent (UI) draws in a decent measure of possibilities for a more extended period.

• 15% of all Internet traffic is versatile traffic, all around. (Source: New objective. com)

• 70% online activity inside an hour originates from Mobile quests. (Source: Social media today. com)

Web-based life Website optimization normally puts every one of the catchphrases individuals and all the more explicitly focused on the crowd are asking for. Your crowd is no longer in one spot. Individuals utilize different mediums to convey their necessities, for example, Facebook, LinkedIn, Google+, Discussion boards or gatherings, for example, Yahoo Answers, Quora, and so on and straightforwardly peruse on the web, presently the pattern has changed and is more on telephones. Remembering this, a lot of brands has developed portable inviting in 2015. Web-based life is tied in with building a brand and spreading mindfulness about the possibilities. To build your positioning in Google search you have to have decent notoriety via web-based networking media that infers great system and dynamic nearness on social destinations. That goes about as some assistance in having an extraordinary SEO rank. All this learning in Top Best Digital Marketing Training Course Institute In Delhi.

Turning out to be progressively accessible or Real-time is the key I. e. Sound Input to Search is a favored mode

These days, individuals favor sound quest as opposed to composing watchwords for search due to its benefit factor, particularly when somebody is driving or is occupied with performing multiple tasks. Practically all cell phones have a voice search work. With a sound hunt having so a lot of engaging force, the vast majority of the product organizations, these days, center around the sound inquiry interface. Some like Microsoft, Google, and Apple have propelled their forms of cutting edge voice-responsive partners - Cortana, Google Now and Siri, individually. Indeed ‘Domino’s Pizza’ has a 'voice-requesting highlight. Allo, Whatsapp, and some more. Be that as it may,

1. Long-tail Keywords: When individuals completing with sound pursuit they are bound to ask addresses like for what valid reason to…? How to? When to? and so on these sentences go under long-tail watchword classification.

2. Know your Prospects: It’s constantly valuable to utilize those watchwords your intended interest group is scanning for. Consequently monitoring the watchwords and utilization of long-tail catchphrases is a door to progress and continuously could be an additional bit of leeway to it.

BACKLINKING AND INTERNAL LINKING IS ALWAYS IN Backlinking or inner connecting will help you in drawing in the correct possibility who has gone to your site. It is anything but another SEO strategy yet a significant one to keep the client connected once he has indicated his advantage. Learn in Best Digital Marketing Course Institute In Delhi.

INFOGRAPHICS:

1. Utilize ANIMATED DATA rather than content substance: Content having movement pictures with slogans is bound to be favored over content as its more client locks in.

2. USE SLIDER INSTEAD OF TEXT CONTENT: A Slider is viewed as a brisk method to convey a review of a site to the guests and more successfully than only a picture. It causes the client to comprehend without placing in a lot of exertion.

3. Little VIDEO: A site named http://www.vimeo.com/and numerous others assist you with making and offer recordings that outfit and conveys your substance all the more successfully. Little recordings would resemble cherry on the cake.

Include Admob In Digital Marketer in their educational program

Develop your business

Cross-stage ability

AdMob can be utilized with a wide range of stages, for example, Android and iOS, windows, and so forth.

Auto-reports on Google Play

AdMob’s incorporation with Google Play gives favored auto-updates to better execution without extra SDK changes.

More brilliant Monetization through cell phones

• Earn more

Yield of your exertion is the thing that issues to a Marketer the most. Admob builds your gaining, exponentially, if you do it right. Empower promotion to organize enhancement to acquire well from CPM stack progressively. Institute of Digital Marketing Course In Delhi.

• Promote your applications for nothing

Strategically pitch your or your companion’s application or different applications to your clients is presently achievable.

• Direct arrangements

Run your very own controlled includes with the correct arrangement and ad through

AdMob Campaigns.

Simple mechanization

It is accessibly liberated from cost and paid alternatives are computerized following your nation determination subtleties.

Connection your AdMob app(s) to your database and start settling on more intelligent choices about your business. Increase bits of knowledge into your Android and iOS applications with Analytics. All you learn in DG Royals which is the Top Best Digital Marketing Training Course Institute In Delhi.

#Digital Marketing Institute #Best Digital Marketing Institute In Delhi #Top Best Digital Marketing Institute In Delhi #Digital Marketing Course In Delhi

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yngrocky-blog · 5 years ago

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Benefits Of Digital Marketing Services

Digital marketing is the industry that made its mark in every corner of the business. The digital marketing benefits for small business to expand so that, more and more entrepreneurs are coming up due to the ease of marketing which digital marketing offers. Digital Marketing Services in Delhi refers to online advertising using digital tools to drive prospective buyers to the website and converting into leads and then sales These are the benefits of Digital marketing services in the modern business world.

The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. Consumers conduct research online. And 80% of people shop online. More and more small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. Digital marketing has proven to be the most cost-effective way to reach potential customers.

Here are the following benefits of Digital Marketing services are:-

· Search Engine Optimization (SEO)

· Search Engine Marketing ( SEM)

· Social Media Optimization ( SMO)

· Social Media Marketing ( SMM)

· Pay Per Click (PPC)

· Website Development

· Web Designing

· Online Reputation Management ( ORM)

· E-Mail Marketing

· Google Business Listing Services

Search Engine Optimization (SEO)

Seo is the art of ranking websites higher in search engine rank pages creates an opportunity for your business to be noticed. The SEO has the power to generate highly relevant traffic, conversions and new customer for your business.

On-Page SEO

On-Page SEO of website pages is very important for the ranking of the website in Google (SERP) and check all the content, meta tags, headings, images, tags, etc. to ensure your On-Page SEO rocks. and also do advanced On-Page SEO activities, like the addition of Structured Data Markup for both Google as well as Facebook. The result will be a website that will have make perfect On-Page SEO packages in Delhi.

· Meta Tags

· On-Page Content

· Structured Data Markup

· Interlinking to Other Pages

· Keyword Research

· Keyword Difficulty Analysis

· Long-Tail Keywords

· Constant Monitoring of SERP of Keywords

Off-Page SEO

Social Bookmarking

Article submission

Classified submission

PPT submission

PDF submission

Forums posting

Link Building

Broken Link Building

Competitor Backlink Monitoring

Directory submission

Website Designing and Development

Website designing process to make your website fast, responsive and personalized to your business needs highly skill able design with high-end graphics. And well-maintained templates and features of social media handler that increase the accuracy of the website and deliver a website that is unique, innovative and user-friendly so that it converts well. Create a concept based on your requirements, branding guidelines, best industry practices, and market trends.

Web Development

Web Development is a work of expert developers in multifunctional, robust, dynamic content management system Websites, using PHP, ASP.Net. Ensure that delivers a high-end functional website through our agile development process HTML5 and CSS3 are the services that your website can become a high converting website. With our HTML5 web designing service, you will get a user-friendly website, with clean coding and back-end programming so that your website can rank at the top of the search engine results.

PPC And Paid Campaign

PPC is a way of buying traffic or visits to the website and it is one of the popular forms of Search engine advertising. The best part of PPC is that you can show your products or services in front of potential buyers. The core of our PPC marketing is always generating revenue at a low cost.

· Paid search campaigns

· Social Media campaigns

· Google Ads Management

· Youtube Advertising

· Google Shopping Ads ( E-commerce)

· Search Ads

· Display Ads

· Mobile Ads

Social Media Optimization and Marketing (SMO, SMM)

Social media optimization and marketing have a great role in keeping business in a high place. Optimize and promote business on Facebook, Twitter, Instagram, Pinterest, Linkedin, and a few other social media platforms.

Social Media Marketing professionals help you to invite leads and create business engagements and social media have the power for the marketing of products and services and viral the products and a person not on local but on the global platforms.

Factors of SMO, SMM

· Increase your linkability

· Make tagging and bookmarking easy

· Reward inbound links

· Help your content to travel via sharing

· Reward helpful and valuable users

· Participate (join the online conversation)

· Know how to target your audience

· Create new, quality content

At YNG MEDIA, we provide effective digital marketing services by implementing the best of technology, creativity, and analytical expertise. After serving over 400 clients to their satisfaction & being in the market for years, and get your brand to recognize, maximum attraction from customers and earn big profits.

#digitalmarketing #digital marketing service company #digitalmarketingagency

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t-baba · 5 years ago

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10 Best White Label Branding Plugins for WordPress

What is White Label Branding?

Your local supermarket chain has its own supermarket brand products it offers to its customers. These supermarket brand products are cheaper compared to the same product sold under a fancy brand name. Does this mean that the supermarket manufactures its own products?

Not at all. The products are manufactured by third parties contracted by the supermarket chain to produce products under the supermarket brand name. The supermarket chain gives an impression that it has manufactured the products.

This is called white label branding. It is a worldwide phenomena. And it is not limited to supermarket chains. All industries and sectors practice it.

Think of big electronic manufacturers and retailers of your favorite desktops, laptops, mobile phones and so on. They too put their brands, logos, and serial numbers on white label products.

White label branding is not restricted to physical products. It is widely practiced in digital products too.

In this article II will explain how white label branding works in WordPress then I will explore some white label branding plugins for WordPress that are available on Code Canyon.

WordPress sites can have a cookie cutter appearance recognizable by many. The content management side especially. You can customize the appearance of the back-end to reflect your clients’ brands by using white label branding plugins.

How Does White Label Branding Work for WordPress?

Here is how white label branding works for digital products: you buy white label digital products and services, put your brand name on them, and resell them as your own.

But white label branding for WordPress works differently.

How White Label Branding Works for WordPress Developers

As a developer you have many clients. This means you have to create their websites—to reflect their unique brands. Coding a new WordPress website from scratch every time you have a new project is costly both in time and money.

Turnkey WordPress websites offer a simple solution. You can use the same website template—both front-end and back-end—for different clients. You only need to customize the website to reflect specific identity of each client.

This involves adding the brand name, logo, and specific graphics and content that identify and differentiate each clients. It means removing standard logo, graphics and information that comes with the WordPress and personalizing the website with clients’ content.

Most of the time what customers see when they visit a website is the front-end. This is the public image that represents the company.

But there is more to a website than the front-end. There is the back-end with the dashboard that customers don’t get to see.

People who run the website use the back-end every day. They want to manage their own content, inventory, images and so on. They do this using the dashboard. Every time they log in to the back-end they want to see their brand reflected and not the cookie cutter WordPress logo and messages.

Using White Label Branding Can Help Your Reputation as a Developer

Imagine every time clients log into the back-end they are greeted by the same standard WordPress dashboard message and WordPress logo. They wonder why am I not greeted by my own brand name? My own logo? My own messaging?

This is where using turnkey websites can reflect badly on you to your customers and ruin your reputation. If don’t do it right your clients will end up feeling you took them for their money and gave them a standard template you use with every client.

Full customization of both the front-end and the back-end of the WordPress website is important because it is a total reflection of the client’s business not only for their customers who only see the front-end but also for the business owners and employees who have to work with back-end tools. This kind of user experience and satisfaction reflects well on you as a developer.

How White Label Branding is Done

White label branding can be done manually or by using plugins.

The manual process involves making changes to your WordPress theme's PHP code by inserting snippets of code to perform the following tasks:

replacing WordPress logos with the client’s logo

replacing standard login images with client’s image

replacing the header

customizing the admin menu

replacing footer text like Powered by WordPress with your own wording

If you have no coding knowledge or little coding experience then manually white labeling is overwhelming. Same applies to the experienced developer pressed for time.

Of course, you don’t have to do all that manually. There are plugins you can use to do white labeling.

What Do White Label Branding Plugins Do?

They give you the ability to control and transform the appearance the back-end.

They help you customize the back-end of your WordPress without coding.

They come with extensive documentation that helps you do the customization by yourself.

You can completely transform the look of the dashboard, customize the appearance of the admin menu, logo, header, the width of the logo, the footer logo, and the login form, as well as replace standard WordPress messages with customized messages that reflect clients’ brands.

White Label Branding Plugins on CodeCanyon

On CodeCanyon you will find white label branding plugins that will help you customize your clients’ WordPress backend to reflect their brands.

1. White Label Branding for Multisite

White Label Branding for Multisite lets you control the branding of the main site and all sub-sites in a network of websites powered by WordPress Multisite.

It also allows you to:

give each sub-site the ability to do their own branding and customize their menus for the editor role

customize the menus and logos on each sub-site in your WordPress Multisite Network

replace the WordPress logo from the log-in screen and dashboard with your own identity or even your client’s

add custom dashboard meta box viewable only to editors or all users with your own welcome message or help

User bruceakinson says:

Amazing features, worked perfectly for what I needed it to do.

2. White Label Branding for WordPress (Single Site)

With the White Label Branding plugin you have the ultimate tool for customizing the WordPress admin and login screen.

It allows you to take full control over branding in the WordPress admin by:

customizing your login screen, menus and logos

changing the color scheme of the entire admin setion

creating your own advanced login templates

creating new user roles and assign capabilities

Not only that but, you can decide who has access to what features by hiding elements for other administrators.

You can even create a fake administrator account! This is useful if you want to give your clients “admin” access, but still limit what they have access to. The real administrator will also be hidden from the users list. This way a client with the “fake” administrator account will never know that they don’t have full access to all features.

Usery kops says

The ultimate white label tool - fantastic.

3. White Label Login for WordPress

White Label Login makes it easy to customize the default WordPress login.

It provides the following UI styles for login:

slide login

push login

modal login

In addition you can:

customize e-mails for registration and reset password

customize login and logout redirects by user role

insert dynamic login and logout links in the WordPress menu

insert dynamic buttons in your content with shortcodes

rewrite rules for wp-admin.php and wp-login.php

create social login support for logins using Facebook, Twitter, Google+, Linkedin and Microsoft Live

Also included in its list of dynamic features is a visual CSS editor for customizing colors and fonts for each screen. The plugin supports 600+ Google Fonts.

User by naftas says:

Very flexible plugin. Gives very good possibilities for the website developer for fine tuning of all login features.

4. WPAlter

WPAlter completely changes the style of the WordPress admin panel to your desired color theme.

Using this plugin in you can:

remove WordPress texts and logo

create custom login themes and add a custom logo for login and admin pages

hide, rename and re-arrange admin menu items.

hide admin menu items based on user roles

You can also white label emails.

WPAlter is tested for compatibility with popular plugins: Visual Composer, WP Super cache, WP Total cache, Contact form 7, WooCommerce.

User WPBlueLabel has this to say:

Great plugin. Allows tons of customisation that really enhances the WordPress Dashboard experience. Thanks a lot.

5. Material Admin

This multisite-compatible white label branding WordPress theme comes with:

100 elegant themes and gives you an option to create your own custom theme

20+ custom dashboard widgets for site and visitor statistics

LTR and RTL modes so can be used for any language

In terms of white label branding of the WordPress back-end you can easily:

rearrange menu and submenu items

change menu icons

enable or disable menu and submenu items

It also comes with a fully customizable login screen.

User thesourcep says.

Works awesome straight out of the box. Great default layouts and options and support is second to none. Awesome job—thank you!

6. Legacy Admin

Legacy Admin is an advanced, feature-rich white label WordPress admin theme.

It comes with the following:

20 elegant themes fully customizable

fully customizable beautiful login screen theme

admin menu management

Here is what Legacy Admin allows you to do in terms of white label branding:

customize admin top bar (all links and CSS Styles)

customize footer

customize login section

customize admin look and feel to represent your branding needs

customize the admin menu

add a custom logo and favicon for the admin panel

It is translation-compatible with RTL and LTR modes that can be used to support any language.

Finally, Legacy Admin is also multisite-compatible so it’s easy to install and ready to use on a multisite network.

Check out the demo and see why user Spac3Rat says:

Absolutely amazing. It transforms the WordPress admin drastically, making it pop. Love it.

7. Slate Pro

Say goodbye to the run-of-the-mill WordPress. With Slate Pro:

you can reimagine WordPress with a clean and simplified design

change or remove all WordPress branding

custom brand clients’ admins with custom colors and a custom login screen

Your clients don’t even have to know that you’re using WordPress! Also Slate Pro is multisite-compatible so you can control the look of all sub-sites.

User ATingle says:

An A1 plugin, oozes class—very, very impressed. Major props to the designers.

8. WPShapere

WPShapere is a very popular back-end customization plugin on CodeCanyon. It’s a very light plugin, easy to install, and easy to customize.

Here is what you can do with this powerful plugin:

remove the WordPress logo from the admin bar

upload your own logo to login page and on admin bar

customize login page design

customize the admin theme with 16 in-built themes to kick start your project

remove the WordPress default dashboard widgets

add your own content widgets and RSS widgets

customize admin bar links

add your custom logo, text content or links on the footer

create user access restrictions

User ChazzLayne says:

The perfect back-end customization suite, it's the missing piece that WordPress should have given developers from the start!

9. Ultra Admin

Ultra Admin is a combination theme and white label branding plugin that helps you design a WordPress site for your clients with your own company branding.

It comes with 30 built in theme templates. You can customize the admin menu, top bar, buttons, content boxes, typography, forms, text and background colors, logo and so on.

White Label Branding features will help you transform the back-end by:

rearranging menu and submenu items

changing menu icons

controlling top bar links

customizing footer

setting plugin access permissions

customing the login page

User Eight7Teen says

This is by far the most full-featured WP admin white label plugin available. It is incredibly well built and the developer seems eager to solve any issues you may run into. Definitely recommend!

Bonus

Here's one more plugin that isn't specifically a white label branding plugin, but could be useful for any white label branding project.

Menu By User Role

Menu by User Role gives you complete control over the menus in your WordPress powered website. You have the ability to:

create public menu

create a menu for logged-in users

create a separate menu for each user role defined in your website

In addition you can create a custom navigation menu, which can be used instead of thw default menu. In order to use this feature it must be registered in the theme’s functions.php file.

You can easily add pages, posts, categories and custom links to the menu. And you can even create multi-level menus with just a few clicks and organize them by drag and drop.

This plugin can be used together with White Label Branding for WordPress.

User deezeeweb says

Works really well - with every theme and user plugin I've used.

Conclusion

These are some white label branding plugins that caught my eye. You can find more plugins on CodeCanyon.

WordPress

Top WordPress Security Tips for Admins

Reginald Dawson

WordPress

Persisted WordPress Admin Notices: Part 1

David Gwyer

WordPress

10 Best WordPress Slider & Carousel Plugins of 2019

Nona Blackman

WordPress

Best Affiliate WooCommerce Plugins Compared

Lorca Lokassa Sa

WooCommerce

20 Best Shipping & Pricing WooCommerce Plugins

Nona Blackman

by Lorca Lokassa Sa via Envato Tuts+ Code https://ift.tt/2BWoyU8

#CSS3 #HTML5 Branding #HTML5 Weekly #HTMLl5 demos #Javascript #Javascript Branding #Javascript Weekly

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mlmtamilnadu · 5 years ago

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What is MLM Affiliate Industry and how does it works?

What is Affiliate Marketing industry?

Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission.

Now what these affiliates do in the MLM business is called Affiliate Marketing. Affiliate Marketing is a type of marketing practice where the affiliates recruit sub-affiliates and earn some fixed percentage on the sale happened through sub-affiliates by using the unique referral ID or link provided to the sub-affiliates. The sub-affiliates, in turn, can recruit another level of sub-affiliates to earn a similar commission. This goes on like a chain process in Affiliate Marketing.

Here is how affiliate marketing works in 4 simple steps:

· You join an affiliate program

· You pick a product to promote (You will get a unique affiliate link)

· You share the link via Social media, Blog, YouTube videos, Facebook ads or any other form

· When someone makes a purchase, you earn a handsome affiliate commission.

MLM compensation plans

Binary MLM

Binary mlm software, It’s matching both side sales and based on sales volume Pair match will generate, Binary system is Leaders System.

Unilevel MLM

Unilevel MLM software, it’s based on sales by every unit, only sales person can do this and every level they will get fixed incentive as commission.

Crowdfunding MLM

MLM Software is a powerful tool to generate crowd fund around the world. Crowdfunding may be used for a big project. Agent will get commission.

Crypto-Currency MLM System

MLM Software binary plan or unilevel pan can use to promote ICO, IEO, STO, Lending tokens or coins, Leasing Crypto plans.

MLM script to keep your business going

POINT SYSTEM

MLM Software TamilNadu Supports, PV (Purchase Volume) & GPV ( Group Purchase Volume). These points are the base line for reward system.

WALLET SYSTEM

MLM Software TamilNadu supports the industry standard wallet system. Cash Wallet & E-Wallet helps you to plan your rewards.

BONUS

Administrator can set up any type of Bonus from simple Cash Bonus to Complex Car Bonus from admin back office.

RANKS

Ranks are the perfect way to recognize the performance. Ranks motivate the user. Admin can setup dynamic rank based on the business need.

Get your networks marketing business online

MOBILE READY

With our MLM Software TamilNadu, Get your mobile ready HTML 5 website for your business. With HTML 5 responsive design, your business site will be Mobile Ready.

With our MLM Software TamilNadu Use the power of Wordpress CMS and develop a professional looking website for your business with ease

RECRUIT THE MEMBERS

With our MLM Software TamilNadu, The recruitment is simple, promote your website to target market and get them registered via a self-registration page.

GROW BY REFERRAL

MLM Software TamilNadu Software is referral program ready, so the user will able to promote their referral link and get new users as their downline

WOOCOMMERCE

With our MLM Software TamilNadu, Create an online shop with Woo Commerce – wordpress plugin and make your business e-commerce ready.

ONLINE PAYMENTS

With our MLM Software TamilNadu, Accept online payments from Credit Card, Wire Transfer and 50+ online payment gateways

REPLICATING WEBSITE

With our MLM Software TamilNadu, Each registered user will get their own replicated website, which can be used as Tool to recruit their downlines.

INVITE FRIENDS

With our MLM Software TamilNadu, Invite your friends and contacts by sending an email blast, it’s the best way to grow you network.

Thanks for reading our content. For further details visit our website mentioned below,

MLM software TamilNadu

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[email protected]

26, 49th Avenue, Ashok nagar,

Chennai – 600083

9840566115

#affiliatemarketing #mlmaffiliateindustry #mlm compensation plans #mlm plans #mlm script

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joshbaxterbct · 5 years ago

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Formative analysis

Emerging Practices

From reading the two given articles, I came to find that while they are quite different in nature, there are many parallels that can be drawn between the key ideas and themes within them. The first article I read was More Work for Mother (Cowan, R. S. 1983), where housework and its tools are used to describe the profound effect industrialisation of technology has had on society.

While we often think of our homes as a place of refuge away far from anything we would described to be industrialised. Our reliance on technology and the various tools we used day to day makes us very much entangled in the term Industrialisation. As the text describes:

“kitchens are as much a locus for industrialised work as factories and coal mines are, and washing machines and microwave ovens are as much a product of industrialisation as are automobiles and pocket calculators.”

The example is used that very few of us would be able to make our own bread from scratch, with success probably not. We have become reliant on a series of technological systems/tools to successfully complete the common task. With this said these tools limit our work. Tools are generally only good for one thing, we may be able to use them in different ways than ultimately intended however their purpose will ultimately always remain the same. In turn they also constrain the ways in which people behave. The writer uses a really good example of getting new cabinets in their family home and the effect this had on the family task of setting the table. The new Cabinets that house their plates was up much higher than their old cabinets. Their kids used to be able to set the table by themselves as they were able to freely reach the cabinet. However not they are much higher and the kids can no longer reach the cabinets themselves the assistance of an adult is required hence changing the entire dynamic of that task. Unless of course the addition of a new tool is used a stool. This is an interesting example of the profound effect a technological system can have on our work process and or the way we behave.

I find this particularly interesting when we then compare this example to the ones given in the second article Do artefacts have politics? (Winner, L. 1986). This text as the name suggest being about how technological artefacts carry political values along with them some intended while some unintended also in the context of industrialisation.

The example is used of a tomato harvesting machine that was developed by the University of California. A machine was developed that was able to harvest tomatoes on a single pass through a row. This of course replaced the initial system of hand picking. However while the machine was developed with the best intentions this had widespread social implications for California's rural sector, cutting jobs for thousands of workers. This is a prime example of the effect industrialisation can have on our work process. Just like the task of setting the table tools can have a profound effect on us that can differ from the tools intended purpose.

What these two articles highlight is that the social and political and historical values of a technology can not be ignored when thinking about and producing new technologies. All implications must be taken into consideration.

A given example of this was Facebook and the role it played in Brexit through targeted ad campaigns that manipulated users political views and ideologies. Facebook has always claimed that it uses a range of technologies to enhance users ad experiences. However this was an instance whereby the tool was used in a way that was unintended to create political bias. Of Course Facebook denies any such claims but it raises more questions than answers about the level of thought that has gone into new technologies and systems we find ourselves surrounded by today.

Facebooks role in Brexit - and the threat to democracy | Carole Cadwalladr | TED 2019

We can help identify the questions we should be asking Amara's Law: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. Take Google glass as a case study. A product that calls for a new way of seeing our relationship with our mobile computers, not hunched over a screen but meeting the world heads-up.

Why Google Glass? | Sergey Brin | TED 2013

Prior to the time of its launch there was a lot of hype generated about Google glass and it potential future applications. As one of the founders of Google Sergey Brin said this will change the way we interact with the world around us. No longer will we need to stare into featureless screens that draw us away from what is happening around us.

An interesting comment was made by Sergey when he articulated his experience of the product. He talked about how it made him realise how reliant he was on his mobile device. It had become a sort of safety net unto which he could escape from the present world. He talked about it being a significant change and an eye opener as to just how much his mobile device had been taking away from his life.

In part due to the fact that the mobile device has become a system of its own. Up until google glass and other emerging technologies such as the Apple watch. The technological system we call a phone has very much remained unchallenged. These emerging technologies challenge the conventions of what a mobile device can be and should be. Thinking back to Amara’s law is it possible that we are simply not ready for such a systematic change just yet?

The article Written by Google under a year before the Launch of Glass touches on a few interesting concepts not of glass but mobile devices in a broader sense. This said you can see the rational for creating glass aligning with much of what is talked about:

The Mobile Metamorphosis | Jess Greenwood | September 2011

A few statements that stuck with me from this article:

Phones no longer merely connect us to people; as their available features grow more complex, customisable, and personal, they connect us to ourselves.

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"We assume that the way things are now will be the way things are in the future, and the same is true of cell phones. As mobile technology continues to evolve, we have to keep asking how each additional functionality serves not only as utility, but has a human purpose."

- (Turkle, S. 2005)

What is said here very much is representative of Glass and it's vision. they had set out to create a product that creates more meaningful interactions for its users. They acknowledge that they role personal devices play within our lives now extends past a mere utility and has become more a part of us as humans. This in turn calls for a change in system that allows personal devices to make us more human than not.

There has been a recent movement towards creating applications and devices that promote this exact idea. In fact there is even a foundation started by Ex Google designer Tristan harris and Interface designer Aza Raskin, the Center For Humane Technology.

Center For Humane Technology

Their mission is to reverse human downgrading by inspiring a new race to the top and realigning technology with humanity*.* When we look at Google glass that the philosophy behind its design we can begin to see that it was designed with the best intentions, all the hype around it an idealised vision of what personal devices should be. Going back to what Ruth Schwartz Cowan said in her article about tools and industrialisation. The mobile device is very much a tool as it is a work process that we have become accustomed too. Disrupting this system creates discomfort and unease amongst those whom it affects. Just like the example Cowan used of setting the table for a family dinner. Changing this system changes the work process that is involved. Sergey said he notably realised how reliant he had become on his mobile device also acknowledging the difficulties proposed by this change of system. Many critics claimed that Google glass was a gimmick, flop a fail. That said with a range of reasons as to why, there is obviously a clear vision behind what google way trying to change here however it is very clear that the historical properties of what we know to be a personal mobile device was against them.

It is also interesting to see how they have dealt with the shortfall of the high held expectations this product had when it was originally released. Google has now released an enterprise edition of the product that focuses more on enhancing workflow in the workplace environment. Interestingly enough this is somewhat representative of the Amara's law, where the product was originally released with expectations it could not meet creating a shortfall, and only it now beginning to find it way in where it fits as a tool or technological system.

Google Glass Enterprise Edition

Google glass it raises a few points for us to consider and question when looking at the future of this kind of technology.

Is the way we currently use mobile/personal devices downgrading our lifestyles?

In terms of day to day personal devices are we ready for such an extreme systematic change?

Is there a need for some sort of middle ground or transitional technology to get people used such a systematic change?

Is there really a need for the system we know to be changed in its entirety?

Could we take the vision of Google Glass and apply it to current technology?

Should we rather be looking towards generating applications that promote the same values and challenge the way we use our devices, rather than change the device itself?

References:

Cowan, R. S. (1983). More work for mother: The ironies of household technology from the open hearth to the microwave(Vol. 5131). New York: Basic Books.

Winner, L. (1986). Do Artifacts have Politics? From The Whale and the Reactor.

Cadwalladr, C. (April 2019). Facebooks role in Brexit - and the threat to democracy. Retrieved from: https://www.ted.com/talks/carole_cadwalladr_facebook_s_role_in_brexit_and_the_threat_to_democracy?language=en

Wikipedia Image Source: https://en.wikipedia.org/wiki/Hype_cycle

Brinn, S. (Febuary2013). Why Google Glass?. Retrieved from: https://www.ted.com/talks/sergey_brin_why_google_glass?language=en

Greenwood, J. (September 2011). The Mobile Metamorphosis [blog post]. retrieved from: https://www.thinkwithgoogle.com/marketing-resources/the-mobile-metamorphosis/

Turkle, S. (2005). The second self: Computers and the human spirit. Mit Press.

Center for humane technology (n.d) Retrieved 19 July. Retrieved from: https://humanetech.com/

Glass. (n.d) Retrieved 19 July. Retrieved from: https://www.google.com/glass/start/

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