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ANNAMALAI UNIVERSITY MBA SECOND YEAR ASSIGNMENT ANSWER KEY PROVIDED. DR. PRASANTH MBA PH.D. DME MOBILE / WHATSAPP: +91 9924764558 OR +91 9447965521 EMAIL: [email protected] WEBSITE: www.casestudyandprojectreports.com

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INTERNATIONAL BUSINESS

SECOND YEAR

Academic Year 2018 - 2019

ASSIGNMENT TOPICS

This booklet contains assignment topics. Students are asked to write the

assignments for SIX papers as per instructions, those who have opted Project and

Viva-Voce.

Students are asked to write the assignments for the EIGHT Papers as per

instruction those who have opted Two Theory Papers (2.7.1 & 2.7.2) as specialisation.

Last date for submission: 28-02-2019

Last date for submission with late fee ` 300/-: 15-03-2019

NOTE:

1. Assignments sent after 15-03-2019 will not be evaluated.

2. Assignments should be in the own hand writing of the student concerned

and not type-written or printed or photocopied.

3. Assignments should be written on A4 paper on one side only.

4. All assignments (with Enrolment number marked on the Top right hand

corner on all pages) should be put in an envelop with superscription “MBA

Assignments” and sent to The Director, Directorate of Distance Education,

Annamalai University, Annamalainagar – 608 002 by Registered post.

5. No notice will be taken on assignments which are not properly filled in with

Enrolment Number and the Title of the papers.

6. Students should send full set of assignments for all papers. Partial

assignments will not be considered.

ASSIGNMENT INSTRUCTIONS

Write assignments on any TWO topics in each paper out of the FOUR. For

each topic the answer should not exceed 15–pages. Each assignment carries

25 marks (2 topics).

DR. M. ARUL

DIRECTOR

2.1 INTERNATIONAL HUMAN RESOURCE MANAGEMENT

1. How does the environment concerning human resource management in India

vary from that of developed countries? Elaborate.

2. Manpower planning is considered as the most primary and important task of HR

department internationally. Why is it not so in India? Also discuss the

consequences of not planning manpower requirements.

3. Your Organisation is a multinational company based at India. Simultaneously

three executives looking after three geographical area decides to quit. The top

Management is asking you to conduct the exit interview for those tendered their

resignation. How would you organize the exit interview? Will you impress upon

them to continue? If “Yes” why? If “No” Why Not?

4. Oil Refinery Company in Riyadh is recruiting supervisory staff for its refinery

operation. Suggest suitable recruiting process for the company.

2.2 INTERNATIONAL MARKETING MANAGEMENT

1. “Major environmental influences always have an impact on International

marketing” – Discuss the above statement with recent live examples.

2. Discuss briefly, modes to enter international market and recommend mode of

entry and its implications for success of a new product across multiple markets.

3. “Modern marketing concept is applicable to all business organisations

irrespective of their size or nature of the goods or services marketed”- Do you

agree or disagree? Give your justification.

4. Branding is hot topic in board rooms around the world because most CEOs

recognise that the strong brand is a powerful driver in shareholder value. In this

connection, what are the key elements that contribute to brand equity? Is it

possible to quantify brand equity? If so How? Give recent examples.

2.3 INTERNATIONAL FINANCIAL MANAGEMENT

1. Discuss the foreign exchange market, procedure for quotation and arbitrage.

Narrate current situation of Euro currency and Euro Credit.

2. Elaborate the different criteria and difficulties in evaluating foreign projects

while making international investment decision for developing countries

investors.

3. Critically evaluate the International Financial Market Instruments. Discuss the

internal and external techniques of risk involved in the International Business.

4. What do you understand by International Portfolio Investment? Critically

evaluate the key elements of taxation with suitable examples.

2.4 LOGISTICS AND SUPPLY CHAIN MANAGEMENT

1. Mr. Sarath, CEO of a Multinational company has decided to construct a

warehouse in the central part of the India. He approaches you for designing the

warehouse. Counsel Mr. Sarath in designing the warehouse with different sizes

and shapes and explain its relationship with material-handling system. Suggest

the reason for constructing different designs of warehouses by explaining its

advantages and disadvantages.

2. Mr. Puneeth has recently opened a logistical service agency. When he enters into

the business, many agencies face different legal problems related to logistical

operations. Mr. Puneeth does not know how to run the business without any

legal problem. As a logistical legal consultant, advise Mr. Puneeth about various

transport regulations to overcome legal problems.

3. You are assigned the position of Chief Manager in a logistics company located at

Mumbai. You have customers across globe. Your responsibility is to collect the

goods from various sources and export it from the nearest port. How do you do

the operation, and explain the problems you may face during the logistical

operations?

4. “Supply chain management is need of the hour for current business scenario” –

Substantiate your views for the above statement by explaining the real time

success stories of any three business firms of your choice.

2.5 GLOBAL STRATEGIC MANAGEMENT

1. AMUL is the India’s largest food products organization and the market

leader in whole milk, condensed milk, milk powder, butter, cheese, ice

cream, dairy whitener and sweets. “Amul-Diversifying for Growth” looks at

how the co-operative integrated approach adopted by Amul has been

successfully used to dominate the dairy products market and how it is

utilizing its strong brand name to diversify into non-dairy products,

processed foods, and other products. Discuss.

2. India’s strict regulations against allowing FDI in retail sector prevent the

entry of the foreign retailers to our country. Discuss the attempt of foreign

retailers to enter the land of opportunities through different strategies.

3. Explain the Leadership Re-organization. Discuss about Wipro’s Co-CEO

model. Will Wipro achieve what it set out to do by appointing Co-CEOs?

4. Transformation of an Indian Family Business into a globally competitive

Firm: Illustrate how companies from emerging market like Mahindra &

Mahindra (M&M) from India are competing globally by leveraging on their

core competencies.

2.6 INTERNATIONAL TRADE POLICIES AND DOCUMENTATION

1. Briefly explain the Export and Import policy (2002-2017) of India. Identify the

gains and losses of those policies.

2. Enumerate the procedures to establish a new Export Oriented Units and explain

the terms of shipment and processing of export order.

3. Elucidate the risks involved in export and also discuss about the export

incentives and Duty exemption schemes for importing capital goods.

4. Elaborate the impact of current monetary policies on India’s International trade.

2.7.1 INTERNATIONAL MARKETING RESEARCH AND CONSUMER BEHAVIOUR

1. A company manufacturing electronic goods wants to know how best it can

satisfy its potential buyers in the Asian market. Give your suggestions for

formulating an appropriate marketing research proposal.

2. According to your understanding, is the process of product research is

important in International marketing? Justify.

3. Discuss the major ethical issues in International marketing with three

examples.

4. Assume you are appointed as a marketing head in a leading FMCG company in

India. As part of the development process the company wants to expand its

business operations internationally to its neighboring countries. You are given

the task as following. a) Identifying the market and its segmentation b) Studying

the consumer behavior c) Do product research d) Examining the market

opportunities. Narrate your role to carry out the above task by doing market

research.

2.7.2 EXPORT AND IMPORT FINANCE

1. Line of Credit is a short term sources of finance for exporter & importer – will

you accept? Explain with examples.

2. Inflation rate as well as interest rates will affect the value of currency rates –

Discuss and also explain the reasons for variation of the inflation rate.

3. “Export incentives are major factors to encourage the EXIM business”- Do you

agree? Explain with suitable examples.

4. “Credit Insurance agencies will help the exporter & importer in financial

payments” – Prove it.



M.B.A. [I.B.] – 2ND YEAR – Assignment - AUP/551/C-350

ANNAMALAI UNIVERSITY PRESS - 2018 -2019

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. INFORMATION SYSTEMS

SECOND YEAR

Academic Year 2018 - 2019

ASSIGNMENT TOPICS

2.1 ORGANIZATIONAL BEHAVIOUR

1. Understanding the basic concepts of Organizational Behaviour prepare a

Behavioural frame work for a newly established IT company in Chennai. –

Student can imagine the size and turnover of the industry.

2. To understand the importance of the concepts personality, perception, and

attitude of employees in an organization, prepare an interview schedule,

conduct an interview with 2-3 executives of any one organization and present

the results.

3. After listing out the qualities and theories of leadership, have a discussion with

one or two real world leaders of your choice and present the outcome.

4. Identify a suitable case to understand Organizational Culture, analyze the case

and present it with issues and strategies

2.2 MANAGEMENT INFORMATION SYSTEM

1. How can information Technology support a company’s business processes and

Decision Making, and give it a Competitive Advantage? Give examples to

illustrate your answer.

2. Why do you think there have been so many business failures among “dot-com”

companies that were devoted only to retail e-commerce?

3. Explain the management information system in various marketing strategy

which are adopted by various company. Explain with examples.

4. Discuss the executive information system and executive support system in

various marketing organisation.

2.3 DATABASE MANAGEMENT SYSTEM

1. What are the ACID properties? Define atomicity, Consistency, isolation, and

durability and illustrate them through examples?

2. How to write programs that manipulate a network database—including such

tasks as searching for and retrieving records from the database; inserting,

deleting, and modifying records; and connecting and disconnecting records from

set occurrences.

3. Consider the following relations: BRANCH (branch _name, branch _city, assets),

ACCOUNT(accno, branch _ name , balance), DEPOSITOR (customer _ name.

accno, customer_ street, customer city). Write the SQL statements for the

following :

a) List all the customers who have at least two accounts at the branch.

b) List all the accno whose accounts are in a branch _name where an asset is

maximum

c) List all the customers whose account balance is minimum.

d) List all the customers who have an account at all the branches located in a

specific city.

e) Demonstrate how you delete all account tuples at every branch located in

specific city.

4. Draw the various schemes of baking system and explain the involvement of view

levels of data abstraction.

2.4 E-COMMERCE

1. Enumerate Security of Internet hosts and networks, Public key infrastructure,

Safety of E-Commerce applications, Electronic payment systems, Trust and

reputation in E-Commerce.

2. Discuss about the prevention procedures of the firewall to avoid the attack of

Hackers.

3. “Online Shopping generate new economy”- Comment your opinion with proper

Justification.

4. Discuss the role played by E-commerce in providing customer service at the

various stages (product selection to post purchase) in an online buying

transaction.

2.5 ENTERPRISE RESOURCE PLANNING

1. How will you execute the Gap Analysis phase of ERP implementation for a very

large manufacturing industry? Discuss the steps involved in this scenario.

2. Explain the Planning and Execution Model based on integrated process for a

service industry.

3. Discuss the common myths about ERP and find practical solutions for

dispelling them in your organization.

4. Most companies today have made significant investments in information

technology systems. Write a case study of Integrating ERP, CRM and SCM

creates a single view of organizational profitability.

2.6 DATA WAREHOUSING AND DATA MINING

1. Explain the schemas which are used in a data warehouse design with suitable

examples. Which schema design is more popular? Draw a schema design for a

university admission system. Consider appropriate dimensions and fact table as

required.

2. How can business dimensions be useful for defining requirements in a business

data warehouse? in which situation jad methodology may be useful for

collecting requirements?

3. Compare rolap with molap servers. Which one do you consider more appropriate

for data warehouse applications and why?

4. Develop an algorithm for classification using decision trees. illustrate the

algorithm with a relevant example.

2.7.1 SOFTWARE PROJECT MANAGEMENT

1. Company has the plan to implant software applications to manage its inverting

function.

a) Identify the options available towards providing inverting solutions. Narrate

the comparative advantage and disadvantages of each option.

2. Identify the organization providing software solutions for retail applications

a) Develop the project network diagram that can support the implementation

scheme for such retail solutions.

3. Bring out the organization involved in implementing software solutions.

a) Narrate the role of project support office for such organizations.

4. Identify the key deliverables in core banking solutions.

2.7.2 ADVANCED WEB DESIGN

1. Web Programming HTML Elements with Cascading Style Sheet (CSS)- Discuss

2. Enumerate the role of DOM (Document Object Model) in website Development

3. Illustrate your views on the data types supported by VB Script, and conditional

statements in VB Script

4. On click, on mouse over, on mouse out, on change and on submit event types in

JavaScript with example programs.



M.B.A.[I.S.] Assignment - 2ND YEAR - AUP/551/C-200

ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI

UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. SECOND YEAR

Academic Year : 2018 - 2019

ASSIGNMENT TOPICS

2.1 HUMAN RESOURCE MANAGEMENT

1."HR outsourcing has become a common practice throughout the world"-Discuss

the implications of HR outsourcing functions.

2. Identify the Paramount barriers for effective training programme in IT field and

how to crush them". Explain with real life examples.

3. What type of interview techniques do you adopt for selecting an Executive in a

FMCG company for the post of Marketing Manager?

4. Assume that you are responsible for evaluating the employees’ performance in

the public sector manufacturing company. Discuss the appraisal process. Also

explain techniques you apply for various levels and give reasons.

2.2 MARKETING MANAGEMENT

1. Explain the recent trends in marketing concepts, also discuss the factors that a

marketing manager must take into account while developing the marketing mix

for the below mentioned products. 1. Female Cosmetics, 2. Children Health

Drinks and 3. Adult Bike.

2. ‘Every change in the political and legal environment creates an adjustment

problem for the marketers’ – as a budding manager what is your opinion about

this statement and suggest a suitable strategy to adopt successful and smooth

running of your business.

3. In designing an advertising campaign for a soft drink, which would you find

more useful; information about consumer demographics or information about

consumer life style? Give an example of how would you use each type of

information.

4. Suggest a successful way to segment the market for the following products

a) Detergent Soap b) Designer Jewellery c) Breakfast Cereals.

2.3 FINANCIAL MANAGEMENT

1. It is usual to declare good dividends when the company is making good

profit. It is profitable for companies not to declare any dividend even when

they are making good profits? What will be the reaction of the shareholder?

Discuss.

2. If you are working as a financial manager in an organization, what are your

policies to make profit for the organization?

3. Assume that you are new entrepreneur to start the business, which financial

resources you opt? Justify with your views.

4. “The success of a business concern depends upon the way in which it

earnings are computed, distributed and retained”- comment on this

statement.

2.4 OPERATIONS MANAGEMENT

1. Prepare step by step Supply Chain network layout for any manufacturing

company.

2. List the various factors to be considered for locating Atomic Power plant.

3. Prepare PERT network for assembling a Motor Bike.

4. Visit any production plant and list various Material Handling devices with

photographs. Explain its advantages and disadvantages.

2.5 PROJECT MANAGEMENT AND ENTREPRENEURSHIP

1. ABC & CO Ltd wishes to setup a paper manufacturing unit in the sub urban

area of your city. You have been assigned to examine the preliminary

requirements and to conduct a feasibility study. What factors you will consider

to study the technical and economic feasibilities of the project. Give an outline

of the feasibility report.

2. ‟Detailed project report forms the foundation on which the entire super

structure of the project is built,” if it is weak, the project cannot withstand the

turbulent times ahead. Discuss bringing out the do’s and don’ts of a good

report.

3. Discuss about the infrastructure projects in the context of present day’s

economic developments of the country. Brief out the common problems

associated with it and the efforts made by the government to solve the same.

4. Why do role models impact the decision of people to become the entrepreneurs?

Do you think that a person whose parent was an entrepreneur of a failed

business is more or less likely to start his or her own business than a person

whose parents were managers of large established companies?

2.6 STRATEGIC MANAGEMENT

1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and

analyse the strategic approach of reliance communication in this regard.

2. What were the major strategic drawbacks of Kingfisher Airlines? What was

the vital reason for its dropdown? Consider the strategic issues and justify

it.

3. Illustrate with examples of hyper competition and competitive dynamic

approaches in strategic marketing.

4. Why would management adopt a stability strategy? Can stability strategies

be viable over a lengthy period of time? Why or Why not?

2.7.1 HRM : (a) LABOUR WELFARE AND INDUSTRIAL RELATIONS

1. Do you think that the rules laid down on the various Acts pertaining to labour

welfare are employer friendly or employee friendly? Justify your stand with valid

examples.

2. What is your view that a small organization having an employee strength of 10 -

30 cannot implement employee welfare measures as per the prescribed Act or

beyond the purview of the Act? Discuss with supportive evidences.

3. “Providing too many benefits to employees leads to industrial unrest hence they

should be kept within certain limit”. Do you agree? Justify your stand.

4. “The Government plays an important role in establishing a better industrial

relations and it passes various laws to protect the interest of both employers

and employees”-Discuss.

2.7.1 HRM: (b) TRAINING AND DEVELOPMENT

1. Briefly explain business case for e-learning. Describe the advantages and

disadvantages of e-learning in Indian scenario.

2. Prepare a training schedule for a newly joined salesman in a pharma company.

3. Assume that you are training an employee to diagnose and repair a loose wire in

an electrical socket. After demonstrating the procedures to follow, you let the

trainee show you how to do it. The trainee correctly demonstrates the process

and repairs the connection on the first attempt. Has learning occurred? Justify

your Answer.

4. Many employees are unwilling to relocate geographically because they like their

current community and because spouses and children prefer not to move, as

the result, it is difficult to develop employees through job experiences that

require relocation. How could an employee’s current job be changed to develop

that employee’s leadership skills?

2.7.2 MM : (a) SALES AND DISTRIBUTION MANAGEMENT

1. Sales Manager’s dilemma is mainly in using the Sales Management Information.

System towards hiring, training and allocating tasks – Discuss.

2. Explore new marketing and distribution channel for online e-marketing

Companies.

3. Middleman cannot be eliminated in distribution network – Discuss.

4. Sales management and distribution management are parallel functions –

Elucidate.

2.7.2 MM : (b) MARKETING RESEARCH AND CONSUMER BEHAVIOUR

1. Marketing research is undertaken to guide managers in the analysis of

marketing problems. Elucidate.

2. If you have to conduct interviews in a field survey, describe how you would

establish a rapport with respondents.

3. “Knowledge about individual’s exposure to various media of communication will

enable the marketer to understand consumer social behaviour:” Do you agree

with this statement? Why?

4. How dogmatism and cognitive personality factors affect the purchase behaviour

of consumer.

2.7.3 FM : (a) INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

1. “The most important index in financial market is the stock index, which uses a

set of stock that is representation of the whole market, or a specified sector, to

measure the change in the overall behaviour of the market or sector over a

period of time”. Do you agree or disagree? Give your views by taking the present

situation.

2. The technical analyst places a great deal of importance on supply and demand

in stock pricing. Presumably the fundamental analyst also believes that supply

and demand are important. In what ways do the two groups disagree on the

subject? Give your comments with suitable examples.

3. The efficient market theory has major implications for the practice of portfolio

management. One obvious implication is the determination of superior analyst.

Another is how to carry out the management of portfolios, assuming no success

to superior analysts. Assume that none of the analysts to whom you have

access is superior, what specific investment practices you would implement for

your clients?

4. Reported earnings typically differ, sometimes considerably from economic

earnings. Nevertheless, it is often argued that reported earnings are intended

simply to provide source information to investors about the value of the firm. If

so, might there not be alternative accounting procedures of equal use to

investors? How might one go about evaluating the usefulness of such

procedures?

2.7.3 FM: (b) MANAGEMENT OF FINANCIAL SERVICES

1. Outline the features of the framework of regulation of the credit information

companies in India. What are the regulatory and supervisory objectives of the

RBI in relation to the NBFCs? Discuss the main elements of the RBI framework

of NBFC regulation.

2. I like to invest Rs 2 laths for long term in share market. Will you suggest

investing it right now or should I wait for further correction. Justify your views

in detail.

3. Discuss the process of selecting an investment in venture capital financing.

Explain briefly the framework of the scheme of regulation of venture capital

funds by the SEBI.

4. Discuss the structure and working of Indian banking industry. What

suggestions would you offer for improvement of their performance?

2.7.4 PM: (a) PRODUCTION, PLANNING, CONTROL AND MAINTENANCE

1. Identify two industries of your choice. When one industry practices TQM and

the other practice six SIGMA. What will be the defective rate of the two

industries?

2. Visit a manufacturing industry find out the areas in which control chart are

used. Prepare a detailed report.

3. Visit a manufacturing organization. Monitor the organization structure and

functions of the production planning and control department. Prepare your

detailed report.

4. Visit a manufacturing organization. Collect all relevant information regarding

vendors of the organization. Prepare a detailed report on the vendor

management practice of the organization.

2.7.4 PM : (b) QUALITY MANAGEMENT

1. Quality and profitability are incompatible objectives.'' Do you agree? Write the

quality and profitability factors for FORD motor.

2. How would you provide for quality assurance in financial services being offered

by a NBFC?

3 How a quality awards can be planned and the formalities can be achieved? Write

the ISO awards in automobile manufacturing industry.

4. How the core competencies its reliability of the strategic alliances for ensuring

quality? Write the factors on health care industry in India.

2.7.5 SYSTEMS: (a) PERSONAL PRODUCTIVITY TOOLS

1. For what purpose the Macros are used in MS-Word. Give two examples with

including the procedures to be followed while inserting Macros with step by step

instruction.

2. What are the methods adopted to draw various types of Charts in Excel. Draw

any three Charts of your choice. (Attach the printout copy of the charts from

Excel sheet).

3. Mail Transfer Agent (MTA) role in e-mail is important – do you agree, bring out

the types and issues in it.

4. An organization wants to computerize the HR department and network their

activities. Prepare a presentation on the merits and demerits of computerizing

and prepare the slide animation and transition explaining the challenges of

network activities. (Attach the print out copy of PPT).

2.7.5 (b) INFORMATION TECHNOLOGY

1. List and explain the issues involved in development of a business website.

2. Describe the various methodologies used in Business Process Reengineering

and compare these methodologies.

3. Discuss the issues to be considered in planning, design and implementation of

Cross Functional Integrated ERP Systems.

4. Manufacturers of a mobile phone may assume unique name, address, contact

details with model number and type. One manufacturer made one product and

different manufacturers may have different products with the same model

number. But no manufacturer would have two products with the same model

number. With the help of unique identity number customers are identified and

have email id and physical address. Many customers may live at the same

physical address, but to assume that no two customers have the same mail id.

One customer placed an order with unique order number and date. For each

order there are one or more products ordered and there is a quantity for each

product on the order. Draw an E/R diagram to capture the above information.



M.B.A. – 2nd Year – Assignment- UAP/551/C-700

ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. HUMAN RESOURCE MANAGEMENT

SECOND YEAR

Academic Year 2018 - 2019

ASSIGNMENT TOPICS

2.1 ORGANISATIONAL DEVELOPMENT AND MANAGEMENT OF CHANGE

1. “Change is easy to devise but difficult to implement and nearly impossible to

sustain”. – Discuss with live examples from any industry of your choice.

2. Mr. Ramesh, CEO of a company is going to introduce mechanization in his

company to speedup the production process. This leaves 10% of employees to be

unemployed. The casual laborers resist this mechanization process. Assume

that you are consultant; intervene in this issue and act as consultant to both

Mr. Ramesh and the employees.

3. Discuss the major interventions. In your opinion, Which OD interventions are

most effective? Why?

4. Bring out an essay on the OD in Multinational companies after 2010.

2.2 TRAINING AND DEVELOPMENT

1. Briefly explain business case for e-learning. Describe the advantages and

disadvantages of e-learning in Indian scenario.

2. Prepare a training schedule for a newly joined salesman in a Parma company.

3. Assume that you are training an employee to diagnose and repair a loose wire in

an electrical socket. After demonstrating the procedures to follow, you let the

trainee show you how to do it. The trainee correctly demonstrates the process

and repairs the connection on the first attempt. Has learning occurred? Justify

your Answer.

4. Many employees are unwilling to relocate geographically because they like their

current community and because spouses and children prefer not to move, as

the result, it is difficult to develop employees through job experiences that

require relocation. How could an employee’s current job be changed to develop

that employee’s leadership skills?

2.3 LABOUR WELFARE

1. A Workman under the influence of drink touched a live wire while working at a

machine and instantaneously died. His wife claimed compensation, but the

employee took the plea that he was not liable as the accident arouse out of a

default by the workman. Critically, evaluate and comment on the incident.

2. Write the various statutes enacted by Indian parliament from time to time and

various schemes implemented by the government for the welfare of the child,

female and contract labourers in India.

3. Give a detail note on voluntary welfare facilities provided by the Indian

organization of your choice.

4. The services of employer were terminated due to closure. But the apex court

held that the services to be continued on same terms and conditions either in

the government or in the government operations. Discuss.

2.4 INDUSTRIAL RELATIONS

1. Critically evaluate the existing statutory machinery available for settling

industrial dispute in India. Are they effective? Give your suggestion.

2. “Grievance handling has been called day-to-day collective bargaining. It involves

the continuing interpretation of the collective bargaining agreement but usually

not its renegotiation.” – Converse the statement with suitable examples.

3.) “Disciplinary proceedings must be treated as the means for an end”- Explicate

the statement clearly identifying the “means” and “ends”.

4. “For peaceful evolution of the economic system in a democratic basis, it is

essential that workers participation in management should be accepted as a

principle and urgent need.” – Do you agree with the statement? Justify your

answer.

2.5 WAGES AND SALARY ADMINISTRATION

1. Compare the Salary template of Three Companies and find out the one that has

the most amount of Tax Saving schemes.

2. Do a Web Search of Indian Industries using the term salary survey, find out the

most relevant and up-to-date information on the same.

3. Give the SWOT – Analysis report on the 7th Pay Commission Recommendations.

4. How to impose rules and policies on compensation in terms of salary and other

benefits for managerial personnel. What process would you adopt in revision of

existing salary structure of an organization?

2.6 STRATEGIC MANAGEMENT

1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse

the strategic approach of reliance communication in this regard.

2. What were the major strategic drawbacks of Kingfisher Airlines? What was the

vital reason for its dropdown? Consider the strategic issues and justify it.

3. Illustrate with examples of hyper competition and competitive dynamic

approaches in strategic marketing.

4. Why would management adopt a stability strategy? Can stability strategies be

viable over a lengthy period of time? Why or Why not?

2.7.1 E-COMMERCE

1. Enumerate Security of Internet hosts and networks, Public key infrastructure,

Safety of E-Commerce applications, Electronic payment systems, Trust and

reputation in E-Commerce.

2. Discuss about the prevention procedures of the firewall to avoid the attack of

Hackers.

3. “Online Shopping generate new economy”- Comment your opinion with proper

Justification.

4. Discuss the role played by E-commerce in providing customer service at the

various stages (product selection to post purchase) in an online buying

transaction.

2.7.2 BUSINESS RESEARCH METHODS

1. “Empirical research in India creates so many problems for the researchers”.

State the problems that are usually faced by young researchers.

2. Using the different measurement scales, prepare a questionnaire, on a topic of

your choice and indicate the statistical tools can be used for analysis of the

questionnaire.

3. Critically examine the following statements.

(a) Interviews cause more bias than the use of questionnaire while collecting

data.

(b) Projective technique is reliable and authentic method of data collection.

4. “Majority of the researches makes use of primary sources of data and secondary

data sources do not really contribute to a scientific enquiry”. Do you agree (or)

disagree with the statement? Explain.



M.B.A.[H.R.M.] – 2ND YEAR - Assignment- UAP/551/C-1900

ANNAMALAI UNIVERSITY PRESS 2018 - 2019

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. MARKETING MANAGEMENT

SECOND YEAR

Academic Year 2018 - 2019

ASSIGNMENT TOPICS

2.1 PRODUCT AND SERVICES MARKETING

1. Describe in detail the Integrated GAPs model of Service Quality. Assume you are

the manager of a service organization and wanted to apply the GAPs model to

improve the service. Explain the gap you would start with, by highlighting the

reason. Also describe in what order you would proceed to close the gaps.

2. A leading consumer company intends to diversify into hair care products and

has identified shampoo with conditioner to rural markets. The product is not

new to the market. However, the competitive advantage for the company is in

technology and product formulation. Assume you are appointed as a product

manager for the company. Describe in detail the formulation of marketing

strategy for the successful launch of the product to the rural market.

3. A public sector commercial bank is trying to change the way it is perceived by

its customers. It seems and said as slow bank with low technology and

customer unfriendly attitude. Also employees of the branch does not assign due

weightage to physical attraction in the environment. Suggest the bank on the

strategy it should implement on the operations, technology and people fronts

including all or any elements of the 7 Ps in order to attract high profile

customers to the bank.

4. Yoga and Spirituality have long been India’s strengths in foreign markets. Also

the ayurvedic product brands from India are making a big league globally.

Design strategy to focus on the measures you would prefer to initiate to increase

the influx of high spending tourists coming from abroad. Also make use of the

Indian traditional knowledge and sell books based on it in the markets abroad.

Describe your plan and explain how you would go about it to promote it in

foreign markets.

2.2 MARKETING RESEARCH

1. Bring out a detailed marketing research that would be useful for a) the public

transport authority in Chennai city b) National Zoological Park - Vandaloor.

2. Panda Inn is a chain of fast food restaurants located in major areas of Chennai.

Sales have been growing very slowly for the last two years. Management has decided

to add some new items to the menu, but prior to that they want to know more about

their customers and their preferences.

a. List possible hypotheses .

b. Explain what kind of research design would be appropriate?

3. The campus food service would like to determine how many people eat in the

student cafeteria. Which survey methods can be used to obtain this information?

Which method is best and why?

4. State the type of experiment being conducted in the following situations. In each

case, identify the potential threat to internal and external validity.

a) Major distributor of office equipment is considering a new sales presentation

program for its sales people. The largest sales territory is selected, the new

program is implemented and the effect on sales is measured.

b) Procter and Gamble wants to determine if a new package design for Tide is more

effective than the current design. Twelve supermarkets are randomly selected in

Chennai. In six of them, randomly selected, Tide is sold in the new packaging. In

the other six, the detergent is sold in the old package. Sales for both groups of

super markets are monitored are monitored for three months.

2.3 CONSUMER BEHAVIOUR

1. Review the activities undertaken by marketing oriented firms and show the

relevance of consumer behavior of each activity.

2. Explain how the product manager of a breakfast cereal might change consumer

attitudes toward the company’s brand by

a) Changing beliefs about the brand

b) Changing beliefs about competing brands

c) Changing the relative evaluation of attributes

d) Adding an attribute

3. What kind of marketing and socio cultural inputs would influence the purchase of

a) A TV with inbuilt recorder

b) A concentrated liquid laundry detergent

c) A fat-free ice cream

4. Think of a recent major purchase your family has made. Analyze the roles

performed by various family members in terms of the following consumption

roles:

a) Influencer b) Decider c) Buyers d) Preparers

e) Users f) Maintainers g) Disposers

2.4 RURAL MARKETING

1. Rural Marketing is the real marketing – Do you agree or disagree. Substantiate

your views.

2. Does Rural Marketing require strategies? If yes or no – Give a detailed note.

What are the product related strategies for rural marketing?

3. Is rural marketing important in India? – Discuss.

4. “Universe is depending on Rural Marketing”. Do you agree or disagree. Justify

your views?

2.5 SALES AND DISTRIBUTION MANAGEMENT

1. Sales Manager’s dilemma is mainly in using the Sales Management Information

System towards hiring, training and allocating tasks. – Discuss.

2. Explore new marketing and distribution channel for online e-marketing

Companies.

3. Middleman cannot be eliminated in distribution network. – Discuss.

4. Sales management and distribution management are parallel functions –

Elucidate.

2.6 STRATEGIC MANAGEMENT

1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and analyse

the strategic approach of reliance communication in this regard.

2. What were the major strategic drawbacks of Kingfisher Airlines? What was the

vital reason for its dropdown? Consider the strategic issues and justify it.

3. Illustrate with examples of hyper competition and competitive dynamic

approaches in strategic marketing.

4. Why would management adopt a stability strategy? Can stability strategies be

viable over a lengthy period of time? Why or Why not?

2.7.1 E-COMMERCE

1. Enumerate Security of Internet hosts and networks, Public key infrastructure,

Safety of E-Commerce applications, Electronic payment systems, Trust and

reputation in E-Commerce.

2. Discuss about the prevention procedures of the firewall to avoid the attack of

Hackers.

3. “Online Shopping generate new economy”- Comment your opinion with proper

Justification.

4. Discuss the role played by E-commerce in providing customer service at the

various stages (product selection to post purchase) in an online buying

transaction..

2.7.2 BUSINESS RESEARCH METHODS

1. “Empirical research in India creates so many problems for the researchers”.

State the problems that are usually faced by young researchers.

2. Using the different measurement scales, prepare a questionnaire, on a topic of

your choice and indicate the statistical tools can be used for analysis of the

questionnaire.

3. Critically examine the following statements.

(a) Interviews cause more bias than the use of questionnaire while collecting data.

(b) Projective technique is reliable and authentic method of data collection.

4. “Majority of the researches makes use of primary sources of data and secondary

data sources do not really contribute to a scientific enquiry”. Do you agree or

disagree with the statement? – Explain.



M.B.A.[M.M.] – 2nd Year – Assignment- UAP/551/C-600

ANNAMALAI UNIVERSITY PRESS 2018 -2019

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

M.B.A. FINANCIAL MANAGEMENT

SECOND YEAR

Academic Year 2018 - 2019

ASSIGNMENT TOPICS

2.1 MANAGEMENT OF FINANCIAL SERVICES

1. Outline the features of the framework of regulation of the credit information

companies in India. What are the regulatory and supervisory objectives of the

RBI in relation to the NBFCs? Discuss the main elements of the RBI framework

of NBFC regulation.

2. I like to invest Rs 2 lakhs for long term in share market. Will you suggest

investing it right now or should I wait for further correction. Justify your views

in detail.

3. Discuss the process of selecting an investment in venture capital financing.

Explain briefly the framework of the scheme of regulation of venture capital

funds by the SEBI.

4. Discuss the structure and working of Indian banking industry. What

suggestions would you offer for improvement of their performance?

2.2 INTERNATIONAL FINANCE

1. Discuss the foreign exchange market, procedure for quotation and arbitrage.

Narrate current situation of Euro currency and Euro Credit.

3. Critically evaluate the International Financial Market Instruments. Discuss the

internal and external techniques of risk involved in the International Business.

3. “A non- financial firm should always completely hedge all its exposures to

environmental risk factors such as exchange rates and interest rates.” Critically

discuss this recommendation.

4. Real exchange rate changes are measured by adjusting nominal exchange rate

changes by inflation differentials, the latter in turn being measured by some

price index such as WPI or CPI. It is said that a firm faces operating exposure

only if real exchange rates change. Is this strictly true? Why or why not?

2.3 DERIVATIVES MANAGEMENT

1. “Derivatives are considered as risk management tools used by organizations/

investors/individuals”. Critically evaluate the statement.

2. “The basic purpose of derivatives instruments is to provide commitments to price

for future dates for giving against adverse movement in future prices”. Discuss

and critically evaluate the statement.

3. “Forward contracts acts as fore-runners of futures market”. Critically evaluate

the statement in light of growth of forward market Worldwide.

4. “Options are the safest instrument for investors for the investment purpose.

Options writer has limited profit and unlimited losses whereas option buyer has

limited losses and unlimited profits”. Critically evaluate the above statement

with suitable examples.

2.4 RISK MANAGEMENT AND INSURANCE

1. Elaborate the loss control measures of any manufacturing company of your

choice.

2. Risk cannot be avoided but can be minimised- Discuss.

3. Risk avoidance is a negative treatment of risk rather than a positive technique –

Elaborate.

4. Discuss the major types of risk that are associated with great financial

insecurity.

2.5 INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

1. “The most important index in financial market is the stock index, which uses a

set of stock that is representation of the whole market, or a specified sector, to

measure the change in the overall behaviour of the market or sector over a

period of time”. Do you agree or disagree? Give your views by taking the present

situation.

2. The technical analyst places a great deal of importance on supply and demand in

stock pricing. Presumably the fundamental analyst also believe that supply and

demand are important. In what ways do the two groups disagree on the subject?

Give your comments with suitable examples.

3. The efficient market theory has major implications for the practice of portfolio

management. One obvious implication is the determination of superior analyst.

Another is how to carry out the management of portfolios, assuming no success

to superior analysts. Assume that none of the analysts to whom you have

access is superior, what specific investment practices you would implement for

your clients?

4. Reported earnings typically differ, sometimes considerably from economic

earnings. Nevertheless, it is often argued that reported earnings are intended

simply to provide source information to investors about the value of the firm. If

so, might there not be alternative accounting procedures of equal use to

investors? How might one go about evaluating the usefulness of such

procedures?

2.6 STRATEGIC MANAGEMENT

1. Do a SWOT Analysis for Reliance Jio 4G services in Indian market and

analyse the strategic approach of reliance communication in this regard.

2. What were the major strategic drawbacks of Kingfisher Airlines? What was

the vital reason for its dropdown? Consider the strategic issues and justify

it.

3. Illustrate with examples of hyper competition and competitive dynamic

approaches in strategic marketing.

4. Why would management adopt a stability strategy? Can stability strategies

be viable over a lengthy period of time? Why or Why not?

2.7.1 E-COMMERCE

1. Enumerate Security of Internet hosts and networks, Public key infrastructure,

Safety of E-Commerce applications, Electronic payment systems, Trust and

reputation in E-Commerce.

2. Discuss about the prevention procedures of the firewall to avoid the attack of

Hackers.

3. “Online Shopping generate new economy”- Comment your opinion with proper

Justification.

4. Discuss the role played by E-commerce in providing customer service at the

various stages (product selection to post purchase) in an online buying

transaction.

2.7.2 BUSINESS RESEARCH METHODS

1. “Empirical research in India creates so many problems for the researchers”

State the problems that are usually faced by young researchers.

2. Using the different measurement scales, prepare a questionnaire, on a topic of

your choice and indicate the statistical tools can be used for analysis of the

questionnaire.

3. Critically examine the following statements.

(a) Interviews cause more bias than the use of questionnaire while collecting

data.

(b) Projective technique is reliable and authentic method of data collection.

4. “Majority of the researches makes use of primary sources of data and secondary

data sources do not really contribute to a scientific enquiry”. Do you agree or

disagree with the statement? Explain.



M.B.A.[F.M.] - 2ND Year – Assignment-AUP/551/C-1200

ANNAMALAI UNIVERSITY PRESS 2018 -2019

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