#Eric Quennoy

[mellowyknox]

NIKE “Just Do It Germany: Helden”

Agency: Wieden+Kennedy Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Craig Williams, Evgeny Primachenko Art Director: Jeffrey Lam Copywriter: Alex Bower

Production: Serial Pictures x Somesuch London Director: John Hillcoat Cinematographer: Philippe Le Sourd, Benjamin Loeb Editor: Ross Hallard, Tom Lindsay Colorist: Mark Gethin

Post: Glassworks Amsterdam

Year: 2019

[postkiwi]

Nike Women Get Active

#InternationalWomensDay @nikewomen in Russia Turkey & Middle East @WKAmsterdam

Nike has released three films connected with International Women’s Day tomorrow (March 8), designed inspire more women and girls to get active. The films were launched locally in February in the Middle East, Russia and Turkey, produced simultaneously under one key global objective – encouraging women to leap over life’s obstacles and get active, regardless of societal, physical or cultural…

[mirceabanu-blog]

NIKE EUROS Directors cut from Felix Brady on Vimeo.

DIRECTED Felix Brady

WIEDEN+KENNEDY AMSTERDAM MANAGING DIRECTOR: Blake Harrop

EXECUTIVE CREATIVE DIRECTOR: Eric Quennoy, Mark Bernath

CREATIVE DIRECTOR: Evgeny Primachenko, Craig Williams

ART DIRECTOR: Güney Soykan

COPYWRITER: Ane Santiago Quintas, Mohamed Diaa

ART DIRECTOR (REACTIVE CONTENT): Florian Barthelmess, Sabela Ros, Emma Mällinen

COPYWRITER (REACTIVE CONTENT): Jake Barnes

HEAD OF BROADCAST PRODUCTION: Joe Togneri

BROADCAST PRODUCER: Khalid el Khouani, Magda Czyz

PRODUCER (REACTIVE CONTENT): George Ancock

GROUP ACCOUNT DIRECTOR: Kathryn Addo

ACCOUNT DIRECTOR: Franky Wardell

ACCOUNT MANAGER: Abderrahim El Khouani

ACCOUNT EXECUTIVE: Roberta Hilgert

HEAD OF PLANNING: Martin Weigel

PLANNING DIRECTOR: Reid Schilperoort

HEAD OF COMMS & DIGITAL STRATEGY: Danielle Pak

COMMS DIRECTOR: Elsa Stahura

STUDIO DIRECTOR: Lizzie Murray

STUDIO MANAGER: Loes Poot

DESIGNER: Yaleesa Waëlauruw

MOTION DESIGNER: Sohyeon Nam, Lieke Milder, David Schaegerstrom, Justin Magness, Lewis Beedham

BUSINESS AFFAIRS DIRECTOR: Fiona Fan, Michael Graves, Akvilina Jaskunaite

FILM PRODUCTION PRODUCTION COMPANY: Stink Films

DIRECTOR: Felix Brady

PRODUCER: Ben Croker

EXECUTIVE PRODUCER: Jon Chads

DIRECTOR OF PHOTOGRAPHY: George Richmond

PRODUCTION MANAGER: Katie Keith, Rosie Pike

FIRST ASSISTANT DIRECTOR LONDON: Clara Paris

LOCATION MANAGER: Josh Yudkin

ART DIRECTOR LONDON: Chloe Brady

STYLIST LONDON: Rhiannon Barry

MANCHESTER & LIVERPOOL PRODUCTION: Sugarfree

PARIS PRODUCTION: Stink Paris

LISBON PRODUCTION: Page International

PRODUCER (GREETINGS CONTENT): Gloria Bowman

PHOTOGRAPHER (GREETINGS CONTENT): Portia Hunt, Zeinab Batchelor, Madeleine Penfold, Milo Courtois

CINEMATOGRAPHER (GREETINGS CONTENT): Wes Rashid, Emile Kelly, Samuel White, Pierre Beyres

EDIT EDITING COMPANY: Trim Editing

EDITOR: Elise Butt

EDIT ASSISTANT: Josh Maddox

EDIT PRODUCER: Tatyana Alexandra

AUDIO AUDIO POST: Grand Central Recording Studios

SOUND DESIGN: Raja Sehgal

MUSIC MUSIC LABEL: Parlophone Ltd

ARTIST / TITLE: Blur - Park Life

SONGWRITER: Damon Albarn, Graham Coxon, Steven Alex James, Dave Rowntree

PUBLISHER: Warner Chappell, Sony Publishing Music

MUSIC COMPANY: Mr Pape

REMIX PRODUCER: Jordan Crisp

POST PRODUCTION POST PRODUCTION: The Mill

VFX SUPERVISOR: Tom Luff

EXECUTIVE PRODUCER: Clare Melia

PRODUCER: Nicola Simmons

SHOOT SUPERVISOR: Tom Luff, Paul Donnellan, Laurent Giaume

2D LEAD ARTIST: Thiago Dantas, Rafael Vormittag

3D LEAD ARTIST: Paul Donnellan, Kanishk Chauhan

2D ARTIST: Pete Atack, Jyoti Tiwari, Oscar Tornicasa, Carl Norton

3D ARTIST: Marta Carbonell, Sergio Xisto, Artur Drozdowicz, Thomas Craig, Hamish Ballingal, Vaclac Cizkovsky, Loganathan P, Marc Greyvenstein, Maria Carriedo, Sanket Vilas Tendulkar, Shashi Kumar Dakoju

FINISH ARTIST: Adam Maynard

MATTE PAINTING: Can Y. Sanalan, Jiyoung Lee

DESIGNERS: Kwok Lam

COLOURIST: Alex Gregory

COLOUR ASSIST: Megan Lee, Rory Leighton, Billy Dawson, Cristina Giribets

[lesterplatt]

NIKE - WHAT ARE GIRLS MADE OF? from Vasco Vicente on Vimeo.

Russian girls have always been under societal pressure. They are often told what characteristics they should be made of. The girls are expected to like and be like certain things. Unfortunately, this is often supported in culture.

Many years ago, a children’s song called “What are boys and girls made of” was released in USSR. It has since become a cultural milestone, a composition that every Russian boy and girl learn when they are young. In the lyrics of that song boys are made of things like “fireworks and energy batteries”, while girls are made of “rings, flowers and marmalade”. Up until this day, this song is used as an educational piece and is included in many Russian kindergarten and school programs.

In 2017 we decided to break stereotypes about what being a girl means by changing that song. Because Russian girls are made of more than just “flowers and marmalade”. They are made of bravery, self-dedication and dignity. They are made of freedom, confidence and independence. They are made of skill, accomplishments and achievements. With every training, every morning run, every game, every single loss and victory, Russian girls build themselves. Because they know - they are made of what they do.

CREDITS

WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath, Eric Quennoy Creative Director Al Merry, Craig T Williams Art Director Vasco Vicente Copywriter Evgeny Primachenko Head of Broadcast Production Joe Togneri Broadcast Producer Karen Whitehouse (freelance), Soey Lim Head of Planning Martin Weigel Planning Director Stephane Missier Junior Planner Anna Leonte Director of Communication and Digital Strategy Greg White Communications Planner Jocelyn Reist Group Account Director Kathryn Addo Account Director Amber Martin Account Manager Molly Rugg Head of Design Joe Burrin Studio Director Lizzie Murray Art Producer Stacey Prudden Studio Artist Noa Redero Designer Steele Bonus, Anna Kiosse (freelance), José Bernabé (freelance) Head of Art Production Maud Klarenbeek Project Manager Loes Poot Business Affairs Kacey Kelley

FILM PRODUCTION PRODUCTION COMPANY RIFF RAFF Director David Wilson Director of Photography Benoit Soler Producer Cathy Hood Executive Producer Matthew Fone

EDITING COMPANY MPC Editor Govert Janse

AUDIO POST WAVE STUDIOS Sound Designer/Mixer Alex Nicholls-Lee Producer Mirjam Gevers, Estelle Papougnot

MUSIC

Original Artist / Song Title Composition: “Iz Chego Zhe Sdelany Nashi Mal’chishki” (‘What Our Boys Are Made of’) Authors: Yakov Khaletsky, Yuriy Chichkov Music Company Massive Music - Adaptation Music Producer Auke Riemersma Re-record composer J.A.W. Brouwer & Koen Van Baal

POST PRODUCTION MPC Flame Richard Weissman, Lise Prud-Homme Colorist Jean Clement Soret Producer Kayleigh Dugdale, Edwin Elkington

PRINT PRODUCTION Photographer/Retouching Pedro Aguilar

[archeesecake]

Powerful Nike Women Ad: "What Girls Are Made Of"

A powerful combination of imagery, storytelling, and music. Featured Athletes (in order): - Adelina Sotnikova (figure skater) - Anastasia Yankova (MMA fighter) - Olga Kuraeva (ballet dancer) - Katya Shengelia (skateboarder) - Kristina Sivkova (track and field - sprinter) - Anastasiya Kotelnikova (Nike + Training Club coach) - Irina Gorbacheva (actress) - Ksenia Lazareva (footballer) Director: David Wilson Producer: Cathy Hood Exec Producer: Matthew Fone Production Co: Riff Raff DoP: Benoit Soler Agency: Weiden + Kennedy Amsterdam Executive Creative Director: Mark Bernath, Eric Quennoy Exec Creative Director: Al Merry, Craig T Williams Copywriter: Evgeny Primachenko Art Director: Vasco Vicente Agency Producer: Karen Whitehouse Girl Actress: Arina Rumyantseva EDITING COMPANY: MPC Editor: Govert Janse AUDIO POST: WAVE STUDIOS Sound Designer/Mixer: Alex Nicholls-Lee Producers: Mirjam Gevers, Estelle Papougnot Original Artist / Song Title / Composition: “Iz Chego Zhe Sdelany Nashi Mal’chishki” (‘What Our Boys Are Made of’) Authors: Yakov Khaletsky, Yuriy Chichkov Music Company: MassiveMusic Music Supervisor: Auke Riemersma Music Arranger: Koen van Baal POST PRODUCTION: MPC Flame: Richard Weissman, Lise Prud-Homme Colourist: Jean Clement Soret @ MPC London Producer: Kayleigh Dugdale, Edwin Elkington Other discussion of this ad: Angela Natividad: http://bit.ly/34EgSlI Sungyoung Lee: http://bit.ly/2Q40WFp from https://www.youtube.com/watch?v=anIOUgLczNo

[federicodonati]

Tomorrowland 'Infected By Music' from GLASSWORKS VFX on Vimeo.

Credits:

Client - AB InBev Advertising Agency - Wieden + Kennedy Amsterdam Executive Creative Director - Mark Bernath Executive Creative Director - Eric Quennoy Agency Creative - Thierry Albert Agency Creative - Alvaro Sotomayor Art director - Vasco Vicente Copywriter - Jake Barnes Copywriter - Evgeny Primachenko Head of Content - Joe Togneri Executive Producer - Tony Stearns Production Company- CANADA Director - CANADA DoP - Daniel Voldheim Executive Producer/ Managing Director - Oscar Romagosa Vice Executive Producer - Marta Argullós Art Director - César Martínez Editing Company - TRIM Editor - Dominic Leung Assistant Editor - Elise Butt Audio Post - Wave Studios Amsterdam Sound Designer/Mixer - Alex Nicholls-Lee Music artist / Title - Tiësto & JAUZ / Infected

Glassworks team:

Lead Flame - David Gómez 3D Lead - Javier Verdugo Executive producer / Head of Production - Joan Amat Producer - Belen Palos VFX Supervisor - Mikel Gomez VFX Supervisor - Joan Amat VFX Supervisor - Dani Granado 3D Artist - Carlos Cortés 3D Artist - Kiko Navarro 3D Artist - José Luis Estefanía 3D Artist - Alba Ribera 3D Artist - Santi Muñoz 3D Artist - Marco Rossi 3D Artist - Andrea Giordano 3D Artist - Leire Martin 3D Artist - Simon Glass 3D Artist - Konstantinos Pontikidis 2D Artist - Alex Blasco 2D Artist - Mikel Gomez 2D Artist - Ruben Llusia 2D Artist - David Martinez 2D Artist - Dani Granado 2D Artist - Morten Vinther Colourist - Daniel De Vue Colourist - Matt Hare

[incatalogueanpic]

The ad, created by Wieden + Kennedy Amsterdam, traces the last ten years of Mbappé’s life, from football-crazed ten-year-old to World Cup winner at 20. Present-day footage of the Paris Saint-Germain player is cut with videos of his younger self going to practice, watching hours of football, and reading footie mags – all the same stuff he does today, except now it’s magazines with his face on them. Despite dealing in fairly grand subject matter, the ad itself is relatively low key, and all the more effective for it. There’s something moving about seeing Mbappé’s younger self full of big ambitions, most of which he’s now achieved. The tagline neatly sums it all up: Love your dream until it loves you back. As well as the film, a mural of young Mbappé fast asleep, and dreaming of what lies in store, is set to pop up in Bondy, Paris, where he grew up. Credits: Agency: Wieden + Kennedy Amsterdam ECDs: Eric Quennoy, Mark Bernath Creative directors: Evgeny Primachenko, Craig Williams Creatives: Cassandre Gouraud, Jeffrey Lam, Tim Coleman, Aurelien Liguori, Alex Bower Production company: Soixan7e Quin5e Director: Brent Harris The post Nike celebrates Mbappé’s childhood dreams in new c In Ấn Anpic – Nổi Tiếng In Đẹp In Nhanh Số 5 Ngõ 75 Nguyễn Xiển, Thanh Xuân, Hạ Đình, Hà Nội 0963223884 baogiainananh@gmail.com https://anpic.vn https://g.page/inananpic In nhãn mác Anpic ✅ In brochure Anpic ✅ In card visit Anpic ✅ In catalogue Anpic ✅ In thiệp cưới Anpic ✅ In tờ rơi Anpic https://anpic.vn/in-nhan-mac-dep https://anpic.vn/in-brochure https://anpic.vn/in-an https://anpic.vn/in-voucher-in-phieu-giam-gia-khuyen-mai #inananpic

[eduardomarin90]

Instagram: Stories Are Everywhere from GLASSWORKS VFX on Vimeo.

Inspired by the endless ways that the Instagram community is already using Stories tools, it demonstrates the infinite ways that stickers, Boomerang, brushes and the Live function can help turn any moment into something special – that ‘Stories Are Everywhere’.

“Instagram Stories and Wieden + Kennedy Amsterdam are back with the second iteration of its highly anticipated “Stories Are Everywhere” campaign, which was first launched in April, debuting in June.

CREDITS

Client: Instagram Head of Global Brand Marketing: Taj Alavi Executive Creative Director: Bekah Sirrine Global Brand Marketing Manager: Lauren Rodwell Creative Marketing: Maud Deitch Associate Brand Marketing Manager: Jessica Dickey Media Strategist: Kevin Lee Head of Marketing Analytics: Chris Dowsett

Agency: W+K Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Cal Al-Jorani, Thierry Albert Art Director: Cecilia Pignocchi Copywriter: Andrew Duncan Head of Broadcast Production: Joe Togneri Executive Producer: Samantha Cox, Elissa Singstock, Michael MacMillan Broadcast Producer: Soey Lim, Stijn Wikkerink, Cory Chonko Adaptations Manager: Claudia Casagrande Planning Director: Emma Wiseman Strategic Planner: Anna Leonte Communications Planner: Wes Young Digital Strategist: Freddie Young Group Account Director: Clare Pickens Account Director: Ben Prout Account Manager: Kristina Jorgensen Account Executive: Kinda Hamwi Art Buyer: Ralph de Haan Studio Manager: Lizzie Murray Studio Designer: Noa Redero, Gustav von Platen Project Manager: Marianne Paton Business Affairs: Kacey Kelley

Production Company: Caviar Director: Dent de Cuir Producer: Patrick Craig, Sophie Peskin Executive Producer: Ellie Goodwin

Editing Company: Whitehouse Post Editor: James Forbes-Robertson Assistant Editor: Andre Rodrigues

Audio Post: 750MPH Sound Designer/Mixer: Ben Gulvin

Music Company: MenloPark Music

Post Production: Glassworks Amsterdam Flame Artists: Alex Pattinson, Adrien Servadio, Hugo Rodriguez, Alexis da Camara Producer: Ariella Amrami Colourist: Luke Osborne

[str9led]

'Miioon' from GLASSWORKS VFX on Vimeo.

Back in 2012, Miioon.com was the world’s first co-creation e-commerce site for kids. Offering unique, fun products, Miioon enables children (and parents) to enter an online world where they can customize clothing in an experience tailored for kids.

Miioon partnered with The Kennedys to launch this unique concept and drive kids to engage with the brand. The launch brief included creating a distinctive brand identity, including brand name, logo, slogan and brand guidelines, as well as developing an advanced e-commerce platform, packaging design, product lookbooks, and a 30-second commercial. The Miioon brand identity is inextricably linked to the “Oons” characters, who are fun-loving, silly creatures designed and developed by The Kennedys to be the guides of the colorful Miioon world. The e-commerce experience creates a collaborative universe in which the Oons help kids select colors and accessories to transform their clothes through their imagination. The responsive web design allows kids to flip between reality and fantasy, on desktop and mobile. The 30-second commercial is based on the same idea of transformation, brought to life through a mixture of real footage and animation. The hero is a young boy, who transforms into a super cool monkey, to scale an imposing climbing wall under the watchful eye of his scary teacher and classmates. The Oons help him transform his coat into a rucksack (Ruckjack) so that he can feel empowered to complete the task with ease and agility. The TVC launched on Nickelodeon on November 27. Alvaro Sotomayor, Father of The Kennedys said, "As part of The Kennedys we always look for unique opportunities to broaden our skills. When Miioon approached us to launch their e-commerce site we were excited and terrified at the same time. Launching Miioon into the world has been a true unified venture between opportunity and creativity. It is very rare these days that such an opportunity arises”. “Miioon.com gives children the chance to create their own product through an interactive online experience. We believe that once children find confidence with who they are they can do extraordinary things,” added Rupert Findlay, Co-Founder and Chief Oon of Miioon.

CREDITS

WIEDEN+KENNEDY AMSTERDAM Executive Creative Director: Mark Bernath and Eric Quennoy Creative Directors: Alvaro Sotomayor Art Directors: The Kennedys: Cara To, Ben Sandler, Jess Hall, Ella de Weijer, Thomas Payne, Jordi Luna Copywriter: The Kennedys: Cara To, Ben Sandler, Jess Hall, Ella de Weijer, Thomas Payne, Jordi Luna Head of Broadcast: Erik Verheijen Agency Producers: Judd Caraway Planner: Daisy Andrewes Project Manager: Judd Caraway Business Affairs: Justine Young FILM PRODUCTION PRODUCTION COMPANY: Brenninkmeijer & Isaacs Director: The Kennedys: Ben Sandler Director of Photography: Camille Herren Producer: Jelani Issaacs Executive Producer: Jelani Issaacs EDITING COMPANY Editor: The Kennedys AUDIO POST: Audentity Sound Sound Designer/Mixer: Niels den Otter MUSIC Artist / Title: Niels den Otter Music Company: Audentity Sound POST PRODUCTION: Glassworks Flame: Morten Vinther, Lise Prud Homme, Kyle Obley Lead 3D: Dan Hope 3D Artist: Tim Bolland FX TD: Simon Glas Colourist: Scott Harris Producer: Armand Weeresinghe

[vfxexpress]

Nike Awaken The Phantom Breakdown By The Mill

Nike Awaken The Phantom Breakdown By The Mill

https://vimeo.com/323861157

CREDITS

Agency Agency: Wieden+Kennedy Amsterdam Producer: Elissa Singstock Creative Director: Mark Bernath, Eric Quennoy Creatives: Jake Barnes, Ricardo Rachello Account Director: Kathryn Addo, Amber Martin, Fulvio Itagiba Assistant Producer: Sanne Van Hattum

Production Company Production Company: Black Label Productions Director: Matthew Vaughn Executive Producer:…

[mt113]

Nike 'Awaken the Phantom' – Sound by Raja Sehgal from GCRS on Vimeo.

Agency – Wieden and Kennedy Amsterdam Executive Creative Directors – Eric Quennoy, Mark Bernath Creative Director – Craig Williams, Evgeny Primachenko Art Director – Riccardo Rachello Copywriter – Jake Barnes Head of Broadcast Production – Joe Togneri Broadcast Producer – Elissa Singstock Assistant Producer – Sanne Van Hattum

Production company – Black Label Productions Director – Matthew Vaughn Producer – Tim Wild

Editing company – The Quarry Editor – Paul Watts

Audio post production – Grand Central Studios Sound Designer/Mixer – Raja Sehgal

Music – Massive Music Justice Remix

Post Production – The Mill

[mellowyknox]

Facebook "Let's Get To Work”

Agency: Wieden+Kennedy Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Daniel Schaefer, Szymon Rose Art Director: Zeynep Orbay, Irene Kugelmann Copywriter: Macie Soler

Production: Stink London Director: Jones+Tino Cinematographer: Noel Schoolderman, Daniel Bouquet Editor: Amanda James Colorist: Jean Clement Soret

Print:

Year: 2018

[dj-maxx-92]

Nike 'Awaken the Phantom' – Sound by Raja Sehgal from GCRS on Vimeo.

Agency – Wieden and Kennedy Amsterdam Executive Creative Directors – Eric Quennoy, Mark Bernath Creative Director – Craig Williams, Evgeny Primachenko Art Director – Riccardo Rachello Copywriter – Jake Barnes Head of Broadcast Production – Joe Togneri Broadcast Producer – Elissa Singstock Assistant Producer – Sanne Van Hattum

Production company – Black Label Productions Director – Matthew Vaughn Producer – Tim Wild

Editing company – The Quarry Editor – Paul Watts

Audio post production – Grand Central Studios Sound Designer/Mixer – Raja Sehgal

Music – Massive Music Justice Remix

Post Production – The Mill

[motrends]

WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath, Eric Quennoy Creative Director Al Merry, Craig T Williams

FILM PRODUCTION PRODUCTION COMPANY RIFF RAFF Director David Wilson 

[sturmovik1989]

NIKE - WHAT ARE GIRLS MADE OF? from Vasco Vicente on Vimeo.

Russian girls have always been under societal pressure. They are often told what characteristics they should be made of. The girls are expected to like and be like certain things. Unfortunately, this is often supported in culture.

Many years ago, a children’s song called “What are boys and girls made of” was released in USSR. It has since become a cultural milestone, a composition that every Russian boy and girl learn when they are young. In the lyrics of that song boys are made of things like “fireworks and energy batteries”, while girls are made of “rings, flowers and marmalade”. Up until this day, this song is used as an educational piece and is included in many Russian kindergarten and school programs.

In 2017 we decided to break stereotypes about what being a girl means by changing that song. Because Russian girls are made of more than just “flowers and marmalade”. They are made of bravery, self-dedication and dignity. They are made of freedom, confidence and independence. They are made of skill, accomplishments and achievements. With every training, every morning run, every game, every single loss and victory, Russian girls build themselves. Because they know - they are made of what they do.

CREDITS

WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath, Eric Quennoy Creative Director Al Merry, Craig T Williams Art Director Vasco Vicente Copywriter Evgeny Primachenko Head of Broadcast Production Joe Togneri Broadcast Producer Karen Whitehouse (freelance), Soey Lim Head of Planning Martin Weigel Planning Director Stephane Missier Junior Planner Anna Leonte Director of Communication and Digital Strategy Greg White Communications Planner Jocelyn Reist Group Account Director Kathryn Addo Account Director Amber Martin Account Manager Molly Rugg Head of Design Joe Burrin Studio Director Lizzie Murray Art Producer Stacey Prudden Studio Artist Noa Redero Designer Steele Bonus, Anna Kiosse (freelance), José Bernabé (freelance) Head of Art Production Maud Klarenbeek Project Manager Loes Poot Business Affairs Kacey Kelley

FILM PRODUCTION PRODUCTION COMPANY RIFF RAFF Director David Wilson Director of Photography Benoit Soler Producer Cathy Hood Executive Producer Matthew Fone

EDITING COMPANY MPC Editor Govert Janse

AUDIO POST WAVE STUDIOS Sound Designer/Mixer Alex Nicholls-Lee Producer Mirjam Gevers, Estelle Papougnot

MUSIC

Original Artist / Song Title Composition: “Iz Chego Zhe Sdelany Nashi Mal’chishki” (‘What Our Boys Are Made of’) Authors: Yakov Khaletsky, Yuriy Chichkov Music Company Massive Music - Adaptation Music Producer Auke Riemersma Re-record composer J.A.W. Brouwer & Koen Van Baal

POST PRODUCTION MPC Flame Richard Weissman, Lise Prud-Homme Colorist Jean Clement Soret Producer Kayleigh Dugdale, Edwin Elkington

PRINT PRODUCTION Photographer/Retouching Pedro Aguilar

[pepoyellow]

NIKE - WHAT ARE GIRLS MADE OF? from Vasco Vicente on Vimeo.

Russian girls have always been under societal pressure. They are often told what characteristics they should be made of. The girls are expected to like and be like certain things. Unfortunately, this is often supported in culture.

Many years ago, a children’s song called “What are boys and girls made of” was released in USSR. It has since become a cultural milestone, a composition that every Russian boy and girl learn when they are young. In the lyrics of that song boys are made of things like “fireworks and energy batteries”, while girls are made of “rings, flowers and marmalade”. Up until this day, this song is used as an educational piece and is included in many Russian kindergarten and school programs.

In 2017 we decided to break stereotypes about what being a girl means by changing that song. Because Russian girls are made of more than just “flowers and marmalade”. They are made of bravery, self-dedication and dignity. They are made of freedom, confidence and independence. They are made of skill, accomplishments and achievements. With every training, every morning run, every game, every single loss and victory, Russian girls build themselves. Because they know - they are made of what they do.

CREDITS

WIEDEN+KENNEDY AMSTERDAM Executive Creative Director Mark Bernath, Eric Quennoy Creative Director Al Merry, Craig T Williams Art Director Vasco Vicente Copywriter Evgeny Primachenko Head of Broadcast Production Joe Togneri Broadcast Producer Karen Whitehouse (freelance), Soey Lim Head of Planning Martin Weigel Planning Director Stephane Missier Junior Planner Anna Leonte Director of Communication and Digital Strategy Greg White Communications Planner Jocelyn Reist Group Account Director Kathryn Addo Account Director Amber Martin Account Manager Molly Rugg Head of Design Joe Burrin Studio Director Lizzie Murray Art Producer Stacey Prudden Studio Artist Noa Redero Designer Steele Bonus, Anna Kiosse (freelance), José Bernabé (freelance) Head of Art Production Maud Klarenbeek Project Manager Loes Poot Business Affairs Kacey Kelley

FILM PRODUCTION PRODUCTION COMPANY RIFF RAFF Director David Wilson Director of Photography Benoit Soler Producer Cathy Hood Executive Producer Matthew Fone

EDITING COMPANY MPC Editor Govert Janse

AUDIO POST WAVE STUDIOS Sound Designer/Mixer Alex Nicholls-Lee Producer Mirjam Gevers, Estelle Papougnot

MUSIC

Original Artist / Song Title Composition: “Iz Chego Zhe Sdelany Nashi Mal’chishki” (‘What Our Boys Are Made of’) Authors: Yakov Khaletsky, Yuriy Chichkov Music Company Massive Music - Adaptation Music Producer Auke Riemersma Re-record composer J.A.W. Brouwer & Koen Van Baal

POST PRODUCTION MPC Flame Richard Weissman, Lise Prud-Homme Colorist Jean Clement Soret Producer Kayleigh Dugdale, Edwin Elkington

PRINT PRODUCTION Photographer/Retouching Pedro Aguilar