#Edan Gelt marketing advertising business communication video digital marketing online marketing brand awareness ROI

[edangelt]

Copywriting to Crush the Competition

Copywriting is key to articulating your message. Writing words and copywriting are not the same.  The goal of copywriting is to increase your bottom line, create brand awareness and/or deliver a strong ROI. 

Our consumers are bombarded with ads and have less time than ever to absorb what you are trying to say.  Although there are no official figures, it is estimated the average person consumes between 6,000 to 10,000 ads every single day!   

Copywriting is Key to Selling

Headlines can make or break your campaign. Words hold a lot of power. A headline compels a viewer to read more by grabbing their attention or eliciting an emotional reaction. You are going to spend less of your budget to reach more people and be more effective in getting your desired response.

Capture Attention - Immediately with Copywriting

Which headline compels you to read more?

Headline: Get rewarded when you shop at XX Retailer?

Subhead: Dress your best and get a free gift, it’s as simple as 1-2-3!

-OR-

Headline: Receive a $100 Gift Card – FREE!

Subhead: When you spend $500 at XX retailer November 1 – 10.

Copy and the Bottom Line to Articulating your Message

By holding the audience’s attention, good copy ensures that your call to action is well communicated to the audience. Also, that the audience gets to hear your story. Good copy does not just resonate; it gets people to take action. Copywriting is meant to boost sales, traffic and/or brand loyalty. 

Keep it Simple

Wordy descriptions, heavy jargon and communicating in platitudes does not work. Lengthy paragraphs and complicated ideas are not effective in holding the attention of your reader. The best content is scannable, meaning when someone glances quickly at your ad they should get an idea of what it is about.  Think of a billboard and imagine you have a split second to capture attention, that is your headline.   

Good copywriting is not about using overthought words and improving your punctuation skills.  It is about understanding what your customers value and creating a value proposition that fulfills that need – from first glance. Copywriting is key to articulating your message, use it wisely!

Follow Me to Learn More: Instagram | Facebook | Twitter | LinkedIn | Pinterest | WordPress Blog | Tumblr | Etsy | Quora | Crunchbase