#EcommerceCRO

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Conversion Rate Optimization Services: Boost Sales and Grow Your Business  | Digitals Daddy

Conversion Rate Optimization | Digital Marketing Services Gurgaon India | Digitals Daddy

Conversion rate optimization (CRO) is the process of optimizing your website to convert more visitors into customers. It's a data-driven approach that involves identifying and fixing areas of your website that are preventing visitors from converting.

At Digitals Daddy, we offer comprehensive CRO services to help businesses of all sizes increase sales, leads, and subscribers.

Our team of experienced CRO experts will work with you to:

Identify areas of your website that are preventing visitors from converting

Test different changes to your website to see what works best

Implement those changes and track the results

Here are just a few of the benefits of our CRO services:

Increased sales and revenue

More leads and subscribers

Improved website ROI

Competitive advantage

Better user experience

If you're looking to boost your website's performance and get more out of your traffic, contact Digitals Daddy today to learn more about our CRO services.

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5 CRO Hacks that Will Boost Your e-Commerce Sales

It is no secret that the point of an e-commerce business is to generate sales. Yes, leads are nice to have and if you can find different ways to drive leads and generate traffic, then you are on the right track. However, all these are of vain if your e-commerce store isn’t making any money-which is its main purpose. This is where conversion optimization (CRO) can help. It is a system to increase the number of visitors to a particular website that converts into customers. Here are 5 CRO hacks that will boost your e-commerce sales.

1. Free shipping works like a charm

Let’s start with something that works like a charm when it comes to improving your conversion rate. Yes, it is free shipping. Maximum cart drop-offs happen during the checkout process for several reasons and one of them is the shipping fee. Offering free shipping is another nudge to a user to complete his purchase.  Delivery charges are a let-down and almost all users love free shipping. While every e-commerce business knows that users crave free shipping, many of them ignore the necessity of offering the same. Even if you offer shipping costs, you need to be careful with the presentation. Declare the shipping costs before checkout. Do not bring in shipping cost as a surprise. Trust me, they hate it. Despite charging a shipping fee, your shipping procedure might be slow. Users who won’t mind paying shipping fee might be even more considerate about shipping speed.

2. Leverage Re-targeting and re-marketing

Re-marketing is a quite broad term used to define different scenarios. The main objective of re-marketing is to bring your old users back to the site and convert them into customers. Though re-marketing and re-targeting is used interchangeably, there is a significant difference between the two. Re-marketing is the technique which uses email conversation to directly engage with old customers and present new sales opportunities to them. See this example.

Source Whereas, re-targeting leverages browser cookies to follow the activities of your audience and display your ads when they visit other sites.

Source Re-marketing is the Holy Grail if you are looking for how to improve e-commerce conversion rate. Both Google and Facebook offer tools for re-marketing and re-targeting. Google dynamic re-marketing and Facebook dynamic ads are two of the popular channels. Re-marketing ads have a high chance of conversions as it targets only those who have shown an interest in your products.

3. Offering guest checkout

As you already know, the checkout process accounts for the highest percentage of cart abandonment and drop-offs. One way to optimize the checkout process of your online store is to offer an option for guest checkout. Guest checkout is the one which allows a customer to make purchases on your store without signing in. To buy anything, all that he has to do is to fill the shipping and billing details and that’s it. E-commerce optimization goes a long way. We all have registered with many websites that we might have even lost track of. The plethora of email follow-ups and reminders are truly annoying. Users don’t like to register to websites just to buy a product. This is true with the first customers. A guest checkout makes the whole process convenient and easy and increases the chances of the customer making a purchase.

4. Credibility and social proof

When searching for any products, how often do you read online reviews before making the purchase? Almost every time right? 86% of customers read online reviews before making a purchase. Most people trust online reviews as much as their friends. To boost your customer reviews, send automated emails to customers asking them to review the product after their purchase. In addition, offer a certain amount of discounts or free coupons on the next purchase. Another tip to boost customer satisfaction is to offer free refunds which make your customers believe in you. Also, focus on easy return policies which make customers happy and relaxed. Using logos, security badges, and partnership will help you build your credibility as a brand. This gives an assurance to your customers that even if things go wrong, your brand reputation and reliability will make things smoother.

Source

5. Optimization of call to action (CTA)

Call to action is a very important element that guides users about what to do. The strategic placement of CTA converts a visitor into a customer in just few clicks. When styling CTA, you must make sure it is placed in the most visible area of your website. Some of the examples of commonly used CTAs are "Buy now" or Shop Now. Take adequate time to learn and experiment with the right content and presentation to optimize your shop button. Ensure that whatever you use is relevant and creative.

CTA optimization tips

- Make sure you don’t go overboard when you write action-oriented words. - Try using different colors that give the best visual appeal which resonates your branding. - Make use of the psychology of urgency to increase conversions. Include a time limit in end-of-the-season sale and mention the number of products left.

In closing

Last but not least, you can take advantage of live chat tools to boost conversion rates. As opposed to emails, live chat and chatbots go a long way to earning the trust of your customers. Add live chat to your e-commerce platform to increase customer satisfaction and you will see immediate results. As an e-commerce brand, it is important to maximize your ROI and the best way to achieve it is not by getting more traffic but by converting the existing traffic. There are literally so many CRO hacks that you can follow to optimize your e-commerce business. The most important thing is to identify your weak points and start from there. Start small and proceed to bigger experiments. Increasing your conversion rates will be one of your top priorities, and you must always strive to improve. Keeping track of your analytics and identifying more avenues to optimize will help you reach the end goal. The trick lies in bringing in visitors to your site, making them interested and engaged. The rest will follow. Read the full article

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[cresconnectuk]

Conversion Rate Optimisation – 5 Ways to Get Started

“How do I generate more leads?” – You must’ve asked this question a million times before. The most common answers you get are increasing your PPC budget, putting more effort into SEO, or investing in social media. But what if you are on a limited budget or if your organic traffic growth is in a rut? This is exactly when you need to focus on Conversion Rate Optimisation (CRO).

Following are some ways in which you can start your CRO process:

Step 1 — Set up for positive outcomes

• Decide what you want – Set KPIs that can be studied at each testing cycle, guaranteeing a measurable way to track your progress.

• Pick the right tools – Analytics tools enable you to form an analysis and design strategies from the data they provide. Google Analytics and Google Tag Manager are well-known and free tools that many people use. Other recommended tools are Google Analytics, Mixpanel, Qualaroo, Optimisely, Kissmetrics, and CrazyEgg.

• Define your expectations – Be mindful of the assumptions you make when it comes to users before you carry out any tests. The expectations you define will serve to act as fundamentals for your propositions further going down the line.

Step 2 — Evaluate before acting

• Study site analytics – Analytics reporting offers you the bigger picture of how well the site is doing, with the addition of user testing reports and qualitative data.

• Get qualitative data – Use analytics tools that give you qualitative information and intend to carry out user interviews to notify about user behaviours and help you get a strong hypothesis.

• Decide what you have to optimise – Studying all the qualitative and quantitative data, you can determine the areas you need to test, and how you should go about carrying this out.

Step 3— Acquire the CRO approach

• Find the key areas to test — This process might contain high traffic pages, buttons, layouts, forms or headlines. Testing these specifics will make testing more correct and worth all the efforts.

• Collaborate with the right people — It’s extremely critical that you team up with the right team members when working through CRO. Right from engineering and marketing to sales and design, each team has some valuable insight to offer in CRO.

• Generate a testable hypothesis — Use the analytics tools to inform and evaluate how users engage with your website enabling you to form hypotheses on how to improve the experience.

Step 4—Keep on Testing

• Stay focused – Keep a systematic and logical approach, altering only one variable at a time for control and precision.

• Document every little thing – For efficacy and best practice, ensure that all stages of the testing process are documented for future references.

• Failures and wins – 82% of all tests fail, which means only 18% of testing is valid.

Right hypothesis but the wrong solution? Glad you tested it beforehand. Wrong hypothesis? Now you have eliminated one probability and can move on to the next. A preparedness to be wrong can mean long-term success.

Step 5—Implement and optimise

• No jumping to conclusions – Make sure you get enough traffic for solid test results — the smaller the project, the longer this process can take.

• Analyse the results – All insights work to notify and prioritise your backlog. They can help you to know which changes are not necessary and which are not.

• Decide on the future – Sit back, take the time to reflect, and analyse every step of the process. If this test didn’t work, find the fault — was the theory wrong, or was it connected to the nature of your testing process?

To optimise is to repeatedly reach for better outcomes, and doing this can be the difference between success and failure.

[b2binfographic]

The eCommerce Conversion Rate - What Influences It?

These days, people are buying online more than ever. eCommerce businesses cover a wide range of industries and product types as well. From clothing to electronics to food, consumers can buy anything online. Additionally, with the convenience of mobile, more and more of eCommerce purchases are happening on mobile devices. These points may seem unrelated, but they aren’t - all of these things factor into your conversion rate - the percent of people who make a purchase after landing on your website. This is one of the most important metrics to keep an eye on when running an eCommerce business. There are lots of things that can influence your conversion rate. Let's look at a few examples. The first example is that mobile devices have a much lower conversion rate than desktop computers do. Smartphones convert at just 1.8% on average, while desktops have an average conversion rate of 3.9%. This means that if you're getting lots of traffic on mobile, your conversion rate might appear to be lower than average. The industry you’re in has just as big of an influence on your conversion rate as the device does. eCommerce stores that sell food and drinks convert at 3.6% on average, but the conversion rate for online furniture stores is under 1%. Another thing that factors into your conversion rate is your traffic source. This has the biggest influence on your conversion rate. “Warm” traffic sources like email and referral traffic convert at 5.2% and 5.4% respectively, while traffic from “cold” sources like paid advertising converts at around 1%. This is why the question of what a “good” conversion rate really is can become complicated. Good eCommerce developers and marketers know that while the average conversion rate overall is around 2-3%, there are many variables you need to consider when determining your website’s potential for sales. To help you determine what a good conversion rate might look like for your eCommerce business, take a look at some important conversion rate data points in the infographic below.

This infographic was provided by Endertech - a Los Angeles software development company. Read the full article

[b2binfographic]

5 CRO Hacks that Will Boost Your e-Commerce Sales

It is no secret that the point of an e-commerce business is to generate sales. Yes, leads are nice to have and if you can find different ways to drive leads and generate traffic, then you are on the right track. However, all these are of vain if your e-commerce store isn’t making any money-which is its main purpose. This is where conversion optimization (CRO) can help. It is a system to increase the number of visitors to a particular website that converts into customers. Here are 5 CRO hacks that will boost your e-commerce sales.

1. Free shipping works like a charm

Let’s start with something that works like a charm when it comes to improving your conversion rate. Yes, it is free shipping. Maximum cart drop-offs happen during the checkout process for several reasons and one of them is the shipping fee. Offering free shipping is another nudge to a user to complete his purchase.  Delivery charges are a let-down and almost all users love free shipping. While every e-commerce business knows that users crave free shipping, many of them ignore the necessity of offering the same. Even if you offer shipping costs, you need to be careful with the presentation. Declare the shipping costs before checkout. Do not bring in shipping cost as a surprise. Trust me, they hate it. Despite charging a shipping fee, your shipping procedure might be slow. Users who won’t mind paying shipping fee might be even more considerate about shipping speed.

2. Leverage Re-targeting and re-marketing

Re-marketing is a quite broad term used to define different scenarios. The main objective of re-marketing is to bring your old users back to the site and convert them into customers. Though re-marketing and re-targeting is used interchangeably, there is a significant difference between the two. Re-marketing is the technique which uses email conversation to directly engage with old customers and present new sales opportunities to them. See this example.

Source Whereas, re-targeting leverages browser cookies to follow the activities of your audience and display your ads when they visit other sites.

Source Re-marketing is the Holy Grail if you are looking for how to improve e-commerce conversion rate. Both Google and Facebook offer tools for re-marketing and re-targeting. Google dynamic re-marketing and Facebook dynamic ads are two of the popular channels. Re-marketing ads have a high chance of conversions as it targets only those who have shown an interest in your products.

3. Offering guest checkout

As you already know, the checkout process accounts for the highest percentage of cart abandonment and drop-offs. One way to optimize the checkout process of your online store is to offer an option for guest checkout. Guest checkout is the one which allows a customer to make purchases on your store without signing in. To buy anything, all that he has to do is to fill the shipping and billing details and that’s it. E-commerce optimization goes a long way. We all have registered with many websites that we might have even lost track of. The plethora of email follow-ups and reminders are truly annoying. Users don’t like to register to websites just to buy a product. This is true with the first customers. A guest checkout makes the whole process convenient and easy and increases the chances of the customer making a purchase.

4. Credibility and social proof

When searching for any products, how often do you read online reviews before making the purchase? Almost every time right? 86% of customers read online reviews before making a purchase. Most people trust online reviews as much as their friends. To boost your customer reviews, send automated emails to customers asking them to review the product after their purchase. In addition, offer a certain amount of discounts or free coupons on the next purchase. Another tip to boost customer satisfaction is to offer free refunds which make your customers believe in you. Also, focus on easy return policies which make customers happy and relaxed. Using logos, security badges, and partnership will help you build your credibility as a brand. This gives an assurance to your customers that even if things go wrong, your brand reputation and reliability will make things smoother.

Source

5. Optimization of call to action (CTA)

Call to action is a very important element that guides users about what to do. The strategic placement of CTA converts a visitor into a customer in just few clicks. When styling CTA, you must make sure it is placed in the most visible area of your website. Some of the examples of commonly used CTAs are "Buy now" or Shop Now. Take adequate time to learn and experiment with the right content and presentation to optimize your shop button. Ensure that whatever you use is relevant and creative.

CTA optimization tips

- Make sure you don’t go overboard when you write action-oriented words. - Try using different colors that give the best visual appeal which resonates your branding. - Make use of the psychology of urgency to increase conversions. Include a time limit in end-of-the-season sale and mention the number of products left.

In closing

Last but not least, you can take advantage of live chat tools to boost conversion rates. As opposed to emails, live chat and chatbots go a long way to earning the trust of your customers. Add live chat to your e-commerce platform to increase customer satisfaction and you will see immediate results. As an e-commerce brand, it is important to maximize your ROI and the best way to achieve it is not by getting more traffic but by converting the existing traffic. There are literally so many CRO hacks that you can follow to optimize your e-commerce business. The most important thing is to identify your weak points and start from there. Start small and proceed to bigger experiments. Increasing your conversion rates will be one of your top priorities, and you must always strive to improve. Keeping track of your analytics and identifying more avenues to optimize will help you reach the end goal. The trick lies in bringing in visitors to your site, making them interested and engaged. The rest will follow. Read the full article

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