#Digital marketing services in Solan

[thefuenixmedia]

Enhance your internet visibility with SEO Service in Baddi. The Fuenix Media is an expert in optimizing conversions, raising visibility, and bringing in organic traffic to your website. Our knowledgeable staff use state-of-the-art techniques to raise your search engine ranks and provide you a competitive advantage. Get going now, and you'll see your company reach new heights.

[digitalrohandethe]

Located in the Himachal Pradesh hills, Solan is growing in popularity as a tourist spot and a center for digital marketing services. Companies are turning more and more to digital channels to interact with their clients, which makes knowledgeable digital marketing agencies in this field highly sought for. We will go into the background, services provided, contact details, and websites of the top 10 digital marketing agencies in Solan in this blog article.

[digitalsolan]

Ignite Your Brand's Global Spark: Partner with Qubit Solan

The digital world speaks all languages. Is your brand's voice being heard? Qubit Solan is your key to unlocking international success. We craft data-driven digital marketing strategies that transcend borders and cultures.

Here's how we power up your global presence:

Global Marketing Gurus: We navigate the complexities of international marketing, tailoring campaigns to resonate with cultural quirks and online behaviors in each market you conquer.

Data-Fueled Victories: We ditch guesswork and leverage data insights to ensure your campaigns hit the bullseye, reaching the right audience and driving measurable growth.

Speak Every Language, Fluently: Compelling multilingual content that speaks directly to your target audience, regardless of language, is our specialty. We create content that ignites engagement and sparks action.

Your Complete Digital Armory: We offer a comprehensive suite of services – from SEO and social media mastery to pay-per-click precision and conversion optimization – to elevate your online presence on a global scale.

ROI You Can Bank On: We track key metrics and provide transparent reports, ensuring you see the undeniable impact of our work on your bottom line.

Ready to shatter digital borders and ignite global brand dominance?

Partner with Qubit Solan today! Visit our website (https://qubit.net.in/) to explore our services and see how we can help your brand conquer the international digital landscape.

Together, let's bridge the cultural gap and propel your brand to global success!

[royallogicsservices]

Best Industrial Training in Solan:

RoyalLogics Services Pvt. Ltd. is the top best IT Company in Himachal Pradesh. RoyalLogics was established in the year 2014. We provide all the services to related Information Technology and Digital Marketing. So you can join us without any dought.

[primekreation1]

Digital Marketing Trends 2019

Digital marketing is undoubtedly the major growth sector in an industry struggling with recession and regular updates from digital platforms. Traditional marketing techniques like print advertisements and direct mail have all suffered, but there are digital alternatives which are more prevalent, such as digital billboards and transport advertisements, and advertisements in digital print media and mobile applications for traditional publications.

Prime Kreation is coined from “Sales & Marketing with Information Technology‟ which aptly defines Digital Marketing era. Prime Kreation set up in 2013 with an ideology to make digital marketing more popular in Himachal Pradesh. We have a team of professional employees from Marketing & I.T. background with a cumulative experience of over 15+ years. Prime Kreation currently has an office in Solan and employs 15+ full-time resources, besides 10+ virtual resources.

We had done a literature review covering various research reports and research papers that was carried out between duration of 2001 to 2017. Till date whatever research was done in digital marketing is limited to only a few particular areas, such as digital marketing awareness, Web Development and acceptance in the market.

But no study has been conducted on digital marketing preference, attitude, and perception. So, in order to full fill this gap we had undertaken research on awareness, perception and comparative position of digital marking with traditional marketing. Himachal is more dependent on Agriculture & tourism sector. We have surveyed 100+ industrialists, Agriculturists, and other Showroom of the area of Himachal.

Among them, most of the industrialist are doing Email Marketing and Google Adwords but no one working on organic Digital Marketing and even they have a negative perception for SEO as they need instant results and Agriculturist didn’t have an idea about this Digital Marketing. Primary objectives behind the studies are to know perception level, the awareness level of digital marketing and maximum digital activities are done by the industrialist.

Main objectives behind doing digital marketing are for creating social/business network drive sales, to increase visibility & brand awareness, and engaging customer. Drive sales are the only objective for doing business activities. Industrialists are more conscious about their market reputation, so they are creating their social/ business network using digital marketing.

Mean score analysis reveals that the maximum of the respondents agreed on the matter that the reach of digital marketing at a large scale. Most of the industrialists are keener on Social Media activities of Facebook.

Through the study, we came to know that Digital marketing is an emerging area especially in these days of instant results. According to the result revealed from the study, we can say that most of the respondents are accepting the new way of doing the marketing as compared to the traditional marketing. From all of the respondents, most of the tourism sector people are aware of the digital marketing services and most popular services they use are Google Adwords and Facebook Marketing to generate instant leads.

Most of the respondents said that digital marketing is costly but more flexible. Industrialist spent only 10 percentages for their digital marketing services management from overall yearly expense at the end of the research we found that still, approximately 30 percentage industrialists will like to switch over from traditional marketing to digital marketing.

Digital Marketing Trends for 2019. Few months left for the Year 2018. We must use this time to examine and rethink marketing strategy for the next year 2019. Let’s start analyzing what will be in a box of Digital marketing for the Year 2019.

1) Content Improvements: Main Pillar of digital marketing is Content and now it’s about content clusters. Content clusters will be most important in 2019. That is a group of stories/details/ information related to products/services or topics you are writing about. Content in clusters for same topic signal to search engines that you are an expert within the category, as such you are more likely to have the top spot.

2) Snack Ads: ‘Snack ads ‘are short videos of 10 seconds long. As we know that nowadays there is a lot of video content on the internet. So it’s better to work on short videos with the message/advertisement.

The audience loses interest in a Long video of 60 seconds or more. Expect to see shorter ads being used more by brands in the near future, to try keeping their audience engaged. Snack ads are recently seen most on apps like Hot star with small ads

3) Chatboxes: Chatbots are on the rise, taking over customer service for many brands. As per predictions 85% of customer interactions are predicted to be dealt with by chatbots by the year 2020. As we can’t expect when the customer will reach you in 24 Hours so there must be someone to respond to customers, so is the requirement of Chatbots for a 24/7 response between your audience and the firm.

The customer is satisfied when he is responded as per his satisfaction as he always has many questions before buying/availing your services. We know Facebook messenger has a Click through Rate (CTR) of more than 80% and you can customize automated responses in it. This has huge market potential. Let’s find a chatbot and start using it. NOW!

4) Social Media: Social Media isn’t a new trend but it is extending day by day and the maximum of the population nowadays is linked through the Social media channel. So this is the best and important in digital advertising.

Brands are adopting a more result-oriented approach these days. They are developing long-term relationships with customers as these long-term relationships allow for the two parties to grow together and produce more organic endorsements. It’s easy to reach customers through social media again and again once you have connected.

5) Transparency: For years marketing has had a negative stigma around it, marketers and sales representatives are perceived as self-serving and deceitful due to their unethical sales/advertising techniques.

So now we need to adopt the approach of pure transparency, admitting where there are faults or areas the product/brand doesn’t cover, as well as addressing negative feedback directly. There should be the scope of open two-way communication channels with their consumers to help form better relationships and build trust.

6) Mobile Marketing: As we know more 90% of people worldwide use mobile and users spend an average of 2.9 hours on mobile daily compared to 2.2 hours on the desktop. By 2019 79% of advertising spend will be on mobile advertising and 80% of social media time is spent on mobile.

And 88% of users who search for a local business on the mobile visit it within 24 hours and 89% of mobile usage is spent on apps. Most of the people use mobile and have access to the internet almost anywhere they go.

Thus, the importance of mobile marketing is evident and brands are putting more emphasis on their mobile marketing campaigns and that’s why you should be adopting a mobile marketing strategy for your brand too.

Now, let’s have a look at what are the digital marketing trends for 2020? One of the most asked questions in the Digital Marketing industry is about

  Trends that – “What are the latest Trends?”

And companies always try to be on top by adopting the newest and latest innovations in the digital marketing industry and these innovations/changes in marketing strategies make a direct impact on marketing campaigns. We are just coming to the end of the year 2018, but there are trends that are catching everyone’s attention and slated to grow over the next several years.

1. Customer-Centric Marketing– Personalizing marketing is not new to brands, but as we know data plays the main role nowadays, customizing your message has become even more targeted. “Marketers have always wanted to know what their customers are thinking and accordingly they make strategies,” “But, now the industry has the ability to embrace a customer-centric mindset because we have the data to analyze and to support it. Previously, it was a guessing game, but with this information, we can truly deliver what the buyer wants.”

2. Google AdWords- Google AdWords the most trusted player for years for paid marketing and generating business but, just like everything else, it continues to evolve. Gone are the days when simple PPC campaigns are made to bring traffic and generically produced keywords. Google’s latest technology and updates revolve around customer-centric marketing.

3. Voice Search Marketing- Recently it is predicted that by 2019, 67 million voice devices will be homes and offices across the United States alone. While many consumers are using this technology to search on Google, sending voice messages on Whatsapp, making shopping lists and listen to the latest music, a major shift is quickly happening towards the way advertising is conducted.

As assumed Brands have already started understanding that these devices present a unique opportunity to make ordering easier, and by formulating campaigns using past purchase information, shoppers can buy a product simply by using their voice.

Question is does this technology will come to India by next year or will it be popular in the United States only? Yes, India will also on the top of the voice marketing strategy and we need to look at how this technology can be implemented at the earliest. We can guess that it may take a little bit of time before buyers are comfortable ordering a product verbally by size and name, instead of visually from a logo and packaging.

Thus, the future of marketing is looking to become a more responsive, authentic, and analytical as we embrace new media, platforms, and opportunities. But, the primary goal is to choose the best option for our clients as we guide them through the changes in the years to come.

Article Resource - https://www.primekreation.com/blogs/digital-marketing-trends-2019

[investorslead]

Investorslead | Real estate Marketing

We help international clients, we provide digital marketing, real estate, E-commerce, Internet Marketing etc. services. For more info visit:-https://investorslead.com/ Shoolini Filling station, the Mall road solan, 173212 Contact us - +17133096085 Email: sales@investorslead.com

[shooliniuniversity]

Career Prospects in Cyber Security

We have been hearing about cyber security for long. As the technology has taken over in this 21st century, there are also issues we face due to the same reason. We can’t deny the fact that if it has made our lives easier, it has also opened doors for cyber criminals.

Using the same technology that has lessen our burden, these cyber criminals misuse our personal information. These are the people who use technology to perform malicious activities on our systems to steal sensitive data and information.

And this is when and why we use cyber security.

With the pandemic, the cyber crime has also increased. Due to which more and more people are inclined towards making a career in cyber security. So, today we are going to discuss about career prospects in cyber security.

And as we move ahead, let us first understand what cyber security is.

Cyber Security

Cyber security is the only way to safeguard and protect critical systems and sensitive information from electronic attacks from cyber criminals, hackers, and spammers. Cyber security is also known as information technology security or IT security.

Cyber security measures are intended to combat threats against applications and networked systems. These could be the threats from inside the organisation or outside the organisation.

Cisco Systems, which is the tech conglomerate specialising in networking, the cloud, and security, says that cyber security is “the practice of protecting systems, programs, and networks from digital attacks.

Now, you know what cyber security is.

If you want to make a career in cyber security, you first have to study B Tech CSE Cyber Security. There are several universities and colleges that offer B Tech CSE Cyber Security program. Here is the list of top universities offering this course:

Top Universities offering B Tech CSE Cyber Security programs

Shoolini University, Solan

SRM Engineering College, Kanchipuram

Sastra University, Thanjavur

Amity University, Gurugram

Lovely Professional University, Jalandhar

Graphic Era University, School of Engineering and  Technology, Dehradun

PSG College of Technology

Chitkara University

Chandigarh University

Among all the universities mentioned-above, Shoolini University is the best private university to study B Tech CSE Cyber Security.

B Tech CSE Cyber Security at Shoolini University

Shoolini University is a private university located in Kasauli Hills, Solan. The school of engineering of this university has been ranked as 103 as per the NIRF Rankings 2021.

At Shoolini, experts of this field have developed modules, and have also trained the students as per the market trends to keep them ahead in the learning curve.

B Tech CSE Cyber Security is a four-year undergraduate program. And to make this program worth choosing for students, the campus has a self-developed network. This helps the students to work on live projects, to make them understand the practical aspects of theoretical classes.

Interestingly, students of this course can also enrol for certification in a recognised Amazon Web Services (AWS). This academy prepares students for industry roles

Key areas of research under cyber security includes:

Virtualisation

Exploit Development

Malware Analysis

Core Android/iOS

SCADA 

The faculty here is also highly qualified and professional. So, in case of any difficulty you can always reach out to them.

After reading about the facilities Shoolini University offers their students, if you have planned or planning to build a career in cyber security, we will tell you how you can do so.

How to start a career in cyber security?

Before starting with cyber security, you must first understand cyber security prerequisites:

You must have a bachelor’s degree in computer science or a similar field

You should have a knowledge of firewalls and various forms of endpoint security

Knowledge of tools/languages like C++, Node, Java, Python, Ruby, Pore Shell, GO will be beneficial

You should prepare yourself to work under pressure

Be updated about the latest cyber security trends and hacker tactics

A candidate should also possess some of the skills to make a career in cyber security.

Skills required for cyber security jobs

Technical aptitude

Problem-solving skills

Desire to learn

Attention to detail

An understanding of hacking

Ability to make decisions with confidence

Take initiatives

Strong adaption and communication skills

Fundamental cyber forensic skills

Knowledge of security across various platforms

The ability to work creatively and think outside of the box

To have a clear understanding of confidentiality issues and relating laws

Inquisitive nature and a keen interest in the IT sector

These were some of the most important skills required to start a career in cyber security.

Now, for those who are interested in this field, let us take a look at some of the career options in cyber security.

Security  Administrator

IT Security  Engineer

Security  Software Developer

Ethical Hacker

Security  Engineer

Incident  Analyst/Responder   

Compliance  and Auditing   

Cryptanalyst

IT  Security Consultant   

Forensics  Analyst/Investigator   

Chief  Information Security Officer   

B Tech CSE Cyber Security: Future scope

If a student wants to get an edge and a better package in this field, he can opt for higher studies. After completing B Tech cyber security you can go for postgraduate programs.

Some of the most popular and recommended postgraduate programs are:

M Tech Cyber Security

M Tech Information Security

M Tech CSE

M Tech in Computer Networks and Information Security

Another PG program that you can opt for is Master of Business Administration or MBA. With this degree, you will get more opportunities and handsome salary.

Salary offered to cyber security engineers

People who are well aware of cyber security can earn an average of ₹ 25.5 lakhs, mostly ranging from ₹ 10 lakhs to ₹ 50 lakhs.

However, there are various factors affecting cyber security engineer salary. And these factors are:

Location - The type of location you are settled in.

Experience - Years of experience you have.

Skills - Set of skills you have for the job role.

Company - One of the biggest factors your salary depends on is the kind of company you are working in.

This was everything to know about cyber security and career prospects in cyber security.

Hopefully this article will help you in making a career in cyber security.

[thefuenixmedia]

Raise your online visibility with SEO Service in Baddi. When it comes to boosting brand awareness, enhancing search engine rankings, and generating organic traffic, Fuenix Media is your reliable partner. Our knowledgeable staff uses tried-and-true techniques to improve your website so you may take the lead in the digital space. Get going now, and you'll see your company reach new heights.

[primekreationdigital]

Reliable Web Development Company in Solan - Building Your Digital Presence

In today’s competitive digital landscape, having a robust online presence is crucial for businesses of all sizes. A reliable web development company in Solan can help you build a website that not only looks great but also functions smoothly and supports your business goals.

Why Choose a Web Development Company in Solan?

Solan is fast becoming a hub for businesses in Himachal Pradesh, and finding the right web development company in Solan ensures you receive local support, personalized services, and the expertise needed to meet the specific demands of the region’s market. Whether you're a small business or an established enterprise, a local company can offer cost-effective solutions tailored to your business needs.

Services Offered by Web Development Companies in Solan

A web development company in Solan provides a wide range of services designed to improve your digital presence, including:

Custom Web Design and Development: Creating visually appealing, user-friendly websites that reflect your brand.

E-commerce Development: Building online stores with seamless payment gateways and product management systems.

Responsive Design: Ensuring your website works well on all devices, from desktops to mobile phones.

Content Management Systems (CMS): Implementing easy-to-use CMS platforms like WordPress or custom-built solutions for easy content updates.

Search Engine Optimization (SEO): Improving website visibility and driving organic traffic to your site.

The Benefits of a Strong Digital Presence

A professionally developed website increases your business’s credibility, enhances customer engagement, and opens new avenues for lead generation. With a strong digital presence, your brand becomes more accessible and trustworthy to potential customers.

Partnering with a web development company in Solan ensures that your website is well-optimized, responsive, and aligned with the latest web technologies, making it easier for you to grow and succeed in the digital world.

[johnparker12121997-blog]

Top SEO Services Solan

Searching for Top SEO Services Solan? Get in touch with Simran IT Services. We provide latest and trending techniques of search engine optimization to rank your website on various search engines like  google, bing, duckduckgo, etc. We provide digital marketing services for your business. For any other query contact us at info@simranitservices.com 

[royallogicsservices]

Website Designing in Solan

Website Designing Company in Solan:

Looking for the top website designing companies in Solan, Himachal Pradesh? RoyalLogics based in Solan, Himachal Pradesh & Branch office in Chandigarh is Rated No. 1 Web Designing Company in Solan, Himachal Pradesh. When you work with us, You will get the services from the best website designing company in Solan, Himachal Pradesh.  Has delivered 500+ projects successfully in 6 years for clients from all over India and including Australia, USA, UK, Canada, Singapore, New Zealand, etc. Our website designing services work and testimonial speak for the value that we are delivered to our clients and to want we can be delivered to you. Our work portfolio includes Software Development, Logo Design, Banner Designing, eCommerce Web Design & Development, Small Business Websites, Classified Site Development, and much more...

Website Designing in Solan:

Here's the list of the best web designer that offers high-quality website design services in Himachal Pradesh. Website Designing in Solan, Himachal Pradesh, RoyalLogics Services Pvt. Ltd. is the best web designing company in solan. RoyalLogics IT company Based in Solan, Himachal Pradesh, and offers web design, web development, and digital marketing services. Web design is one of the most important contributors to the creation and maintenance of websites. Web design is the best way to start learning. There are various aspects of web design such as graphic design, interface design, search engine optimization, and so on. Website designing is a course that helps you master a skill. To get started, enroll directly in the specialisation, you can also choose RoyalLogics. Learn how to make a website. A responsive and accessible web portfolio is created using HTML5, CSS3, and JavaScript. To be a great website designer, you just have to keep trying and learn new things.

Web Designing Course:

Html5 Typography. CSS Animations. JavaScript Responsive Design. Web Access Multimedia design. Digital media development. Interactive computing. Style sheets Document Object Model Bootstrap (front-end framework), etc...

[primekreationblog-blog]

Digital Marketing Trends 2019 - Prime kreation

Digital marketing is undoubtedly the major growth sector in an industry struggling with recession and regular updates from digital platforms. Traditional marketing techniques like print advertisements and direct mail have all suffered, but there are digital alternatives which are more prevalent, such as digital billboards and transport advertisements, and advertisements in digital print media and mobile applications for traditional publications.

Prime Kreation is coined from “Sales & Marketing with Information Technology‟ which aptly defines Digital Marketing era. Prime Kreation set up in 2013 with an ideology to make digital marketing more popular in Himachal Pradesh. We have a team of professional employees from Marketing & I.T. background with a cumulative experience of over 15+ years. Prime Kreation currently has an office in Solan and employs 15+ full-time resources, besides 10+ virtual resources.

We had done a literature review covering various research reports and research papers that was carried out between duration of 2001 to 2017. Till date whatever research was done in digital marketing is limited to only a few particular areas, such as digital marketing awareness, Web Development and acceptance in the market.

But no study has been conducted on digital marketing preference, attitude, and perception. So, in order to full fill this gap we had undertaken research on awareness, perception and comparative position of digital marking with traditional marketing. Himachal is more dependent on Agriculture & tourism sector. We have surveyed 100+ industrialists, Agriculturists, and other Showroom of the area of Himachal.

Among them, most of the industrialist are doing Email Marketing and Google Adwords but no one working on organic Digital Marketing and even they have a negative perception for SEO as they need instant results and Agriculturist didn’t have an idea about this Digital Marketing. Primary objectives behind the studies are to know perception level, the awareness level of digital marketing and maximum digital activities are done by the industrialist.

Main objectives behind doing digital marketing are for creating social/business network drive sales, to increase visibility & brand awareness, and engaging customer. Drive sales are the only objective for doing business activities. Industrialists are more conscious about their market reputation, so they are creating their social/ business network using digital marketing.

Mean score analysis reveals that the maximum of the respondents agreed on the matter that the reach of digital marketing at a large scale. Most of the industrialists are keener on Social Media activities of Facebook.

Through the study, we came to know that Digital marketing is an emerging area especially in these days of instant results. According to the result revealed from the study, we can say that most of the respondents are accepting the new way of doing the marketing as compared to the traditional marketing. From all of the respondents, most of the tourism sector people are aware of the digital marketing services and most popular services they use are Google Adwords and Facebook Marketing to generate instant leads.

Most of the respondents said that digital marketing is costly but more flexible. Industrialist spent only 10 percentages for their digital marketing services management from overall yearly expense at the end of the research we found that still, approximately 30 percentage industrialists will like to switch over from traditional marketing to digital marketing.

Digital Marketing Trends for 2019. Few months left for the Year 2018. We must use this time to examine and rethink marketing strategy for the next year 2019. Let’s start analyzing what will be in a box of Digital marketing for the Year 2019.

1) Content Improvements: Main Pillar of digital marketing is Content and now it’s about content clusters. Content clusters will be most important in 2019. That is a group of stories/details/ information related to products/services or topics you are writing about. Content in clusters for same topic signal to search engines that you are an expert within the category, as such you are more likely to have the top spot.

2) Snack Ads: ‘Snack ads ‘are short videos of 10 seconds long. As we know that nowadays there is a lot of video content on the internet. So it’s better to work on short videos with the message/advertisement.

The audience loses interest in a Long video of 60 seconds or more. Expect to see shorter ads being used more by brands in the near future, to try keeping their audience engaged. Snack ads are recently seen most on apps like Hot star with small ads

3) Chatboxes: Chatbots are on the rise, taking over customer service for many brands. As per predictions 85% of customer interactions are predicted to be dealt with by chatbots by the year 2020. As we can’t expect when the customer will reach you in 24 Hours so there must be someone to respond to customers, so is the requirement of Chatbots for a 24/7 response between your audience and the firm.

The customer is satisfied when he is responded as per his satisfaction as he always has many questions before buying/availing your services. We know Facebook messenger has a Click through Rate (CTR) of more than 80% and you can customize automated responses in it. This has huge market potential. Let’s find a chatbot and start using it. NOW!

4) Social Media: Social Media isn’t a new trend but it is extending day by day and the maximum of the population nowadays is linked through the Social media channel. So this is the best and important in digital advertising.

Brands are adopting a more result-oriented approach these days. They are developing long-term relationships with customers as these long-term relationships allow for the two parties to grow together and produce more organic endorsements. It’s easy to reach customers through social media again and again once you have connected.

5) Transparency: For years marketing has had a negative stigma around it, marketers and sales representatives are perceived as self-serving and deceitful due to their unethical sales/advertising techniques.

So now we need to adopt the approach of pure transparency, admitting where there are faults or areas the product/brand doesn’t cover, as well as addressing negative feedback directly. There should be the scope of open two-way communication channels with their consumers to help form better relationships and build trust.

6) Mobile Marketing: As we know more 90% of people worldwide use mobile and users spend an average of 2.9 hours on mobile daily compared to 2.2 hours on the desktop. By 2019 79% of advertising spend will be on mobile advertising and 80% of social media time is spent on mobile.

And 88% of users who search for a local business on the mobile visit it within 24 hours and 89% of mobile usage is spent on apps. Most of the people use mobile and have access to the internet almost anywhere they go.

Thus, the importance of mobile marketing is evident and brands are putting more emphasis on their mobile marketing campaigns and that’s why you should be adopting a mobile marketing strategy for your brand too.

Now, let’s have a look at what are the digital marketing trends for 2020? One of the most asked questions in the Digital Marketing industry is about Trends that – “What are the latest Trends?” And companies always try to be on top by adopting the newest and latest innovations in the digital marketing industry and these innovations/changes in marketing strategies make a direct impact on marketing campaigns. We are just coming to the end of the year 2018, but there are trends that are catching everyone’s attention and slated to grow over the next several years.

1. Customer-Centric Marketing– Personalizing marketing is not new to brands, but as we know data plays the main role nowadays, customizing your message has become even more targeted. “Marketers have always wanted to know what their customers are thinking and accordingly they make strategies,” “But, now the industry has the ability to embrace a customer-centric mindset because we have the data to analyze and to support it. Previously, it was a guessing game, but with this information, we can truly deliver what the buyer wants.”

2. Google AdWords- Google AdWords the most trusted player for years for paid marketing and generating business but, just like everything else, it continues to evolve. Gone are the days when simple PPC campaigns are made to bring traffic and generically produced keywords. Google’s latest technology and updates revolve around customer-centric marketing.

3. Voice Search Marketing- Recently it is predicted that by 2019, 67 million voice devices will be homes and offices across the United States alone. While many consumers are using this technology to search on Google, sending voice messages on Whatsapp, making shopping lists and listen to the latest music, a major shift is quickly happening towards the way advertising is conducted.

As assumed Brands have already started understanding that these devices present a unique opportunity to make ordering easier, and by formulating campaigns using past purchase information, shoppers can buy a product simply by using their voice.

Question is does this technology will come to India by next year or will it be popular in the United States only? Yes, India will also on the top of the voice marketing strategy and we need to look at how this technology can be implemented at the earliest. We can guess that it may take a little bit of time before buyers are comfortable ordering a product verbally by size and name, instead of visually from a logo and packaging.

Thus, the future of marketing is looking to become a more responsive, authentic, and analytical as we embrace new media, platforms, and opportunities. But, the primary goal is to choose the best option for our clients as we guide them through the changes in the years to come.

Article Resource - http://primekreation.com/blog/digital-marketing/digital-marketing-trends-2019/

[jhasravi]

BORN IN INDIA I SERVED FROM INDIA I TO THE GLOBE

  This slideshow requires JavaScript.

Dated:  25.04.2020

Important Measures taken, opportunities & revamp required in India amid COVID-19 & post lockdown

We face the greatest challenge at the start of the millennia right here right now. These are very challenging times & needs very strong & resonating decisions to ride the waves of pessimism & uncertainty to overcome collectively. The mood of the business & the Govt. is worry some; of course there is a reason to be so however there is no ESCAPADE from this crisis.

This crisis has certainly forced most of us to see at things in a different way & going forward Digitization of Businesses & processes will even be more critical & mandatory for the Government as well as Corporates, MSME’s & small Businesses.

I have few suggestions which the Government may consider implementing in the short & long term basis to revive the business sentiments & minimize job losses any further across Industry

Confirmed Tax Breaks for a period of 6 Months or at least deferred Tax payments – Agriculture, Manufacturing & Services

Revise the interest on the late payment charges on direct & indirect tax deposits- burdened industry will have a respite

Government should revise the incentives or sops for promoting Exports rather than curbing during this pandemic as it opens up bigger opportunities for Indian manufacturers in the overseas market- Putting a carpet ban on the exports of Masks, Sanitizers, PPE or Coveralls etc. is a classic example of short sightedness of the Policy makers

Set up product wise special manufacturing zones across India and incentivize the investing company by granting approvals through single window within a defined time period and with a conditionality of engaging min 40-50% work force from the local area or vicinity- to minimize the migration of skilled and unskilled work force from one region of India to the other

Spending on R&D has to be boosted under the various industry verticals where even the private players has to mandatorily allocate budget and provision for R&D to boost research- This can enhance quality of products & services across the board

Set up specialized procurement and distribution hubs- through PPP mode and enhance the storage capacities across the board for different industry verticals & product categories

The Logistics division under the Min of commerce should be entrusted with the task of setting up a ONE STOP web based system for Logistics and REAL time Inventory management with provisioning and different interfaces for Stakeholders

Develop the coastal areas further with the state of the art warehouses and distribution points for coastal movement of goods & relax the coastal movement policies under the Indian Customs Act and Maritime Acts-This can considerably engage the local population in terms of job opportunities & reducing the transportation cost considerably

Create a Robust IT platform and further leverage the potential of Digital India programme by allowing more investments in innovation and digitization processes- Target should be to achieve 100% migration towards e-Governance

Thrusting more on Education, Services Sector, Agriculture, Healthcare, Pure Manufacturing not  just Assembly

IT networking for Agriculture based activities

Promote Technological Innovation in Agricultural production and cultivation methodology

Setting up of specialized Manufacturing hubs with Geographically spatial distribution industry & vertical wise- e.g. Pharmaceutical companies in Baddi/Solan (HP), Pant Nagar/Rudrapur (Uttarakhand), Mining in Jharkhand, Agri Tech in Bihar & West Bengal & North East India, Heavy Manufacturing in Gujarat/Maha/TN, Cement in Chattisgarh/MP, Warehousing clusters near Coastal areas

Views & Suggestions Authored by- Ravi Shekhar Jha (Personal Views) 

‘Direct Marketing’ helps decongest Mandis and facilitates timely marketing of farm produce during lockdown

Government of India has been making concerted efforts to facilitate farmers in direct marketing and assure better returns.  At the same time the Department issued advisories to maintain social distancing in the mandis to prevent the spread of Corona Virus in the wake of COVID19 pandemic. The States have been requested to promote the concept of ‘Direct marketing’ to facilitate farmers/ group of farmers/FPOs/ Cooperatives in selling their produce to bulk buyers/big retailers/processors etc.

The Union Agriculture Minister Shri Narendra Singh Tomar sent a letter on 16th April, 2020 to the Chief Ministers of States reiterating the need for direct marketing through Cooperatives/ Farmer Producer Organisations (FPOs) etc and encouraged all the stakeholders and farmers to adopt this process. The Department also issued an advisory to the States to promote direct marketing without insisting for licensing procedures and facilitate the farmers in timely marketing of farm produce.

In order to decongest wholesale markets & to boost the supply chain, following two modules under National Agriculture Market (e-NAM) have been introduced:

FPO Module: FPOs can directly trade with e-NAM portal. They can upload produce details from collection centers with picture/quality parameter and avail the bidding facility without physically reaching to the mandis.

Warehouse Based Trading Module: Farmers can sell their produce from Warehousing Development and Regulatory Authority (WDRA) registered warehouses notified as deemed market, and do not physically bring the produce to the nearest mandis.

Various States have adopted Direct Marketing and taken several measures:

Karnataka exempted Cooperative Institutions and FPOs in the State for engaging in wholesale trade of agricultural produce outside the market yards;

Tamil Nadu exempted market fee on all notified agricultural produce;

Uttar Pradesh allowed trading in e-NAM platform from  farm  gate  and promoted  issuance of unified licence to processors  for direct purchase from farmers and  also allowed FPOs to undertake procurement operations of wheat;

Rajasthan allowed direct marketing by traders, processors  and  FPOs. In addition to that, Primary Agriculture Credit Societies (PACS)/Large Area Multi-purpose Cooperative Societies (LAMPS) in Rajasthan have been declared as deemed markets.

Apart from Individuals, firms, and processing units, Madhya Pradesh  has allowed to set up private purchase centres outside the market–yard to purchase directly from farmers with an application fee of Rs. 500/- only.

Himachal Pradesh, Uttarakhand and Gujarat have also allowed direct marketing without requirement of any licence.

Uttarakhand has declared Warehouse/Cold storage and Processing plants as sub-mandis.

Uttar Pradesh Government has recently relaxed the rules and norms for declaring warehouses/ cold storages as Market-yards.

Impact of Direct Marketing:

Rajasthan has issued more than 1,100 direct marketing licences to processors during lockdown period wherein farmers have already started selling directly to the processors.  Out of more than 550 PACS declared as market-yards in rural areas, 150 PACS have become functional for direct marketing and village traders are performing trade transactions successfully.

Due to market fee waiver in Tamil Nadu, it was observed that traders have preferred to buy the produce from farmers from their farm gate/ villages.

In Uttar Pradesh direct linkages have been established by FPOs with farmers and traders thereby supplying their produce to consumers in cities which saved wastages and directly benefitted the farmers. Further, the State has facilitated in establishing linkages with FPOs and Zomato Food Delivery App thereby ensuring smooth distribution of veggies to consumers.

As per the report received from the States, the Direct Marketing has facilitated the famers groups, FPOs, Cooperatives and all the stakeholders in effective and timely marketing of farm produce.

Source: PIB, Govt of India

CSIR-IICT initiatives to reduce dependency for APIs and drug intermediates

Active pharmaceutical ingredients (APIs) and intermediates are the key components of any drug that produces the intended effects. India is largely depended especially on China for supply of APIs and drug intermediates. Now Indian Institute of Chemical Technology (IICT), Hyderabad, is collaborating with another Hyderabad-based integrated pharmaceutical company, LAXAI Life Sciences, to develop and manufacture APIs and drug intermediates. The initiative may help in reducing the dependency of the Indian pharmaceutical sector on Chinese imports of these ingredients.

IICT, a laboratory under the Council of Scientific and Industrial Research (CSIR), is working with LAXAI for synthesis of drugs being used in the fight against the Corona Virus.  The collaboration will primarily focus on Umifenovir, Remdesivir and a key intermediate of Hydroxy Chloroquine (HCQ).

India, one of the largest producers of anti-malarial drug HCQ, has seen a spurt in demand in the recent weeks. India has sent HCQ to over 50 countries over the last few days, including the United States. The collaboration will result in a cost-effective process with minimal dependency on China for key raw materials. In addition, Remdesivir, which has been previously administered to Ebola virus patients, is currently under clinical trials to evaluate efficacy and safety against COVID -19.

Realizing that drug security and undisrupted access to essential medicines are critical for public health, the Union Cabinet chaired by the Prime Minister, has approved a special package for promotion of bulk drug manufacturing in India and reduction of our dependence on China.

LAXAI Life Sciences Pvt. Ltd. was established in the year 2007, with a vision to accelerate the discovery chemistry campaign of global pharmaceutical companies. Today LAXAI has grown into an integrated pharmaceutical company with presence in API / formulation development as well as API manufacturing.

The collaboration will use the know-how for commercial manufacturing of the products. LAXAI Life Sciences shall be one of the first few to commercialize these products.  The manufacturing of these APIs and intermediates will be taken up at U.S. Food and Drug Administration (USFDA)/Good manufacturing practice (GMP) approved plants held by LAXAI through its subsidiary, Therapiva Private Limited.

Source: PIB, Govt of India

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