#Digital Marketing Agency For Doctors In Kolkata

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[purppledesigns]

Transforming Patient Engagement: How Digital Marketing Improves Health Outcomes

In the healthcare sector, patient engagement is essential for improving health outcomes. Many healthcare providers struggle with low engagement, which leads to poor results. However, digital marketing offers a solution. By effectively using digital marketing strategies, healthcare providers can enhance patient engagement and achieve better health outcomes. This blog post, brought to you by the expert team of a digital marketing company in Kolkata, explains how a leading healthcare provider successfully leveraged digital marketing to transform patient engagement.

Understanding The Challenges-

The healthcare provider faced several challenges in engaging patients. Despite offering top-quality services, patient interaction remained low. This disconnect led to poor health outcomes and low patient satisfaction. To address these issues, the provider needed a new approach to connect with patients more effectively.

Developing A Digital Marketing Strategy-

1. Identifying Patient's Needs:

Understanding patient needs was the first crucial step. Therefore, the provider conducted surveys and gathered feedback to identify necessary areas of improvement. This information formed the foundation of a tailored digital marketing strategy.

2. Choosing Digital Channels:

Next, the provider selected a mix of digital channels to reach patients effectively. These included:

Email Marketing.

Social Media.

Patient Portals.

Designing a Content Strategy:

A thorough content strategy was developed to ensure relevant, timely, and engaging content. The focus was on creating value-driven content addressing patient concerns, providing health education, and encouraging proactive health management.

Implementing The Strategy:

Email Marketing-

Personalized email campaigns were launched to provide tailored health information, appointment reminders, and wellness tips. As a result, this approach helped build stronger patient-provider relationships.

Social Media Engagement-

Additionally, social media platforms like Facebook, Instagram, and Twitter were utilized to create interactive health campaigns. Live Q&A sessions with doctors, patient testimonials, and health challenges significantly boosted engagement rates through social media marketing in Kolkata.

Enhancing Patient Portals-

Furthermore, the patient portal was revamped to be more user-friendly and informative. Patients could easily access medical records, schedule appointments, and communicate with healthcare providers. The portal also featured educational resources and personalized health plans.

Achieving Results-

The implementation of digital marketing strategies by an online marketing agency in Kolkata led to substantial improvements:

Increased patient engagement: Higher email open rates, social media interactions, and patient portal logins were observed.

Better health outcomes: Improved engagement led to better adherence to treatment plans and timely consultations.

Higher patient satisfaction: Feedback indicated higher satisfaction levels due to enhanced communication and easy access to services.

Lessons Learned-

These Are The Key Takeaways:

Personalization is Essential: Personalizing content to meet individual patient needs will significantly boost engagement.

Multi-Channel Approach: Utilizing a mix of digital channels will connect with a large audience.

Consistent Communication: Regular, value-driven communication builds trust and keeps patients engaged.

To summarize, leveraging digital marketing transforms patient engagement and improves health outcomes. Healthcare providers can learn from these best practices to enhance their strategies. To effectively implement a digital marketing plan and attract a wider audience, contact Purpple Designs, a reputable digital marketing company in Kolkata. Our expertise in healthcare digital marketing will help you achieve remarkable results. Therefore, get in touch with our digital marketing team today.

Also Read: Boost Hospital Visibility With 2024 SEO Trends

[publishing-pitaara]

Sky Innovation & Services - The best PR Agency

Recently, Sky Innovation and Services organized an e-magazine called Sky Glamour Edition 1 in October. On that cover picture was Dr. Usha Kiran Moodgal, who is a prominent Dadasaheb Phalke Award winner in the field of literature. Other very big and famous personalities such as Tushar Kiran Moodgal, Mayaa SH, Raya Sinha, and Shruti Agarwalla This magazine has been launched by the amazing and famed actress Vaishnavi MacDonald. Who is a very famous actress in Shakti Maan. SKY INNOVATION AND SERVICES is not just your average PR firm; it is a platform that empowers individuals to showcase their unique talents and personalities to the world.

With a strong mission and vision, the company aims to enhance brand visibility, reputation, and reach through tailored PR solutions and strategic digital platforms. Led by a team of experienced professionals, SKY INNOVATION AND SERVICES provides comprehensive PR services that cater to the specific needs of each client.

Sky innovation owner Mr. Rohan Lodiwal gives this high-level value. He has gradually built a name for himself in his field. He has achieved such a thriving enormous success because of his Enormous Talent. he helps you dream big and stretch your horizons to create a compelling vision for your life. He is passionate about the creative process and looks forward to working with clients.

1. Usha Kiran Moodgal (The Cover Star)

Usha Kiran Moodgal is a celebrated Hindi scholar, poet, researcher, and dancer with global recognition. She currently serves as the International Ambassador at Dawn Research and Development Council. Her poetry collection, "Kavya Tulika," has received widespread acclaim, and she has contributed to collaborative anthologies. With degrees in Hindi and History, she married Ashok Moodgal in 1987. Usha Kiran Moodgal has received the "Bharat Shree National Award," "Honorary Gold Medal Award by DRDC Global," and the "Dadasaheb Phalke ITV Award" for "Kavya Tulika."

2. Tushar kiran Moodgal

Tushar Kiran Moodgal is an award-winning poet and a multiple world record holder from Shahdara, Delhi. He has co-authored over 25 poetry anthologies and his debut poetry book, "Lamentations," won the "William Shakespeare Golden Book & Laureate Award". Tushar draws inspiration from his father late Shri Ashok Moodgal. and credits him for instilling a love for literature and the written word in him along with master poets such as William Wordsworth, John Keats, Edgar Albert Guest, and Edgar Allan Poe, amongst others.

3. Raya Sinha

Raya Sinha is an accomplished Neuro Vision Development Specialist (Orthoptist) and entrepreneur who possesses a profound dedication to vision care and the well-being of her patients at Reshape Vision clinic, With a diverse background encompassing optometry, marketing, and business development, Raya Sinha has made significant contributions to the field of eye care. As the Founder of TheVizo Clinic (multi speciality Doctors Clinic), Raya Sinha has played a pivotal role in providing comprehensive Vision Therapy services to patients in Kolkata for the past 3 year and a half. TheVizo Clinic stands at the forefront of reshaping vision health in India by amalgamating cutting-edge technology with personalized care, delivering exceptional outcomes and experiences for patients.

4. Shruti Agarwalla

based in Kolkata. In 2008, I completed my comprehensive Pranic Healing course, and over the past 14 years, I take pride in my successful journey as a Pranic Healer. Pranic Healing is a non-contact healing technique, wherein I can address various ailments using just a photograph and full name, eliminating the need for in-person visits. I've effectively treated numerous conditions such as back pain, fever, relationship challenges, financial issues, and played a pivotal role in aiding recovery from COVID-19, post-COVID complications, and vaccination side effects. She got awards for her works too Star Galaxy Award, WAOW awards and many others.

5. Mayaa SH

Mayaa SH is an Indian literary genius, a social championer in the field of women empowerment, and a staunch leader in championing the concept of Feminism in the right context. Her contributions to contemporary Indian literature have earned her numerous accolades and recognition. As a multi-national and state award winner, Mayaa SH has been celebrated as one of the most inspirational voices of contemporary literature. Her powerful writings on social causes and her unwavering belief in women’s rights have touched the hearts of many. She has received awards at both the state and national level, solidifying her position as a leading figure in literature and activism.

For availing the services of Sky Innovation & Services do contact only in www.skyinnovationandservices.com, 7678679443, skyinnovationandservice@gmail.com

[avantgardetechnologies]

The Role Of Mobile Apps To Change The Healthcare Space For The Better

Mobile app development companies in Kolkata are creating healthcare apps that are going to be beneficial for both medicos & patients. Here is what you need to know:

The healthcare industry is one such industry that witnessed enormous transformation due to technological advancement and interference. In the years gone by, there was an increase in demand for hiring the best mobile app development company in Kolkata. Especially, with the deadly virus setting in, healthcare mobile applications have been effective in bringing about growth in this time of crisis.

Some Digital Healthcare Facts That You Should Know:

In 2019, the global digital healthcare market was worth 106 billion U.S. dollars. It is expected to grow at a CAGR of 28.5 percent from 2020 to 2026.

According to a survey conducted, medical app downloads increased 50% year over year.

74% of patients accepted that they are happy and satisfied with the digital healthcare services.

How Mobile Apps Are Transforming The Medical Industry?

With the advent of smartphones and tablets along with internet connections, there has been a huge difference in the way we conduct our day-to-day life. Mobile apps have become a necessity in the ease of doing business. Upon using the healthcare app, it notifies the doctors about the emergency and all the crucial data will be sent to the doctor’s device. This saves a lot of time and the doctor can prepare for such a situation in advance. Also, mobile apps help medical service providers speed up the documentation and treatment procedure. Patients too can benefit from such apps by booking doctor’s appointments, emergency ambulance services, for tests and delivery of reports, etc. All in all, there are a lot of advantages of the right medical app developed by mobile application developers in Kolkata.

The Features Of Medical Apps That Are In High Demand Now:

Access electronic medical records;

View the schedule of doctors;

Book, change, and cancel appointments;

Access lab test results;

Get appointment reminders;

Get prescription reminders;

Request prescriptions refills;

Get notifications for the latest hospital news and events;

Download and upload reports such as X-rays, ultrasound scans, MRI scans, etc

The Need To Hire Mobile App Develops

The one thing that should drive mobile development companies near you to bring their best game to the table is customer’s trust. If customers are downloading your app, it means that they trust your brand and this ensures a higher level of investment. Therefore, the professionals should make sure that the app meets the target audience’s needs, is robust, easily navigated, and secured.

The Key Steps That You Need To Keep In Mind When Developing A Mobile App Are:

Study current medical app market

Put up a list of must-have features

Outsource app development

Develop according to privacy and security standards

Test your app before submission

To create a user-friendly app for medical emergencies for all your mobile devices get in touch with Avant-Garde Technologies. The best agency that provides mobile app development services in Kolkata. Their developers have the right knowledge and skill to implement all the latest digital tools and strategies for extensive tech-search.

[onlinedigitalmarketingcompany]

Dentists, Physicians, Doctors, and diagnostics are all subjects that you can find on the internet. These services are classified by where they are located. Digital Marketing Company Kolkata will play a key role for these agencies because there is a lot of competition in the medical care industry.

[webtekdigitalmarketing-blog]

Why must you master content marketing as a digital marketer?

Simply following the SEO protocol will not yield high traffic! Effective content marketing strategies are essential to reach potential customers.

Content marketing is important to satisfy the search engines, which helps your website to show on the top search engine result pages. Eventually, it will bring more visitors to your site and hence more traffic.

But what exactly is content marketing?

A content the marketer uses informative, relevant and engaging content to meet the search needs of the users. Only by addressing all the queries of your clearly defined audience you can meet your business objectives.

Therefore, content marketing is an integral part of a digital marketing course. If you want to excel in digital marketing then you must be a pro in content marketing.

Why is content marketing important?

1.Because your consumers need it

This is the digital age because there is a growing user of the internet, social media platforms, smartphones, and various internet devices. Today tech-savvy people are more dependent on online reviews whether it is buying a product or watching a movie. This is a great advantage for marketers who can provide valuable information online to needy customers.  

 Whether it is B2B or B2C customer, you can connect with them easily via social media posts, blogs or articles. Unlike traditional marketing strategies, content marketing helps a customer connect with your brand and motivate them to make the shopping decision. Therefore, content marketing is important and as a digital marketer you must come up with strategies to promote engaging content on different online platforms.

 2.Because you need to satisfy search engines

Whenever a user types “best doctor in India” or “How to lose weight” or anything Google tries its best to give the best possible results. Search is there, content is there and so is content marketing. Search engines keep changing their algorithms to offer the best search experience to the user.

As per the latest Google algorithm, the highest preference goes to fresh, informative and evergreen content. Spammy content may kill your traffic! Big brands hire digital marketing experts because they know the right content marketing strategies that will satisfy Google or other search engines – a door to rank your website on page 1 of Google.  By taking digital marketing training, you will learn to develop content that Google will never discard.

 3.To boost your business growth

Content marketing will surely boost your business because the tool satisfies search engines as well as potential customers. If your goal behind content creation is meeting the users’ needs instead of increasing online sales, then content marketing will definitely compel consumers to buy your product. This is also the reason why the number of views and shares of popular blogs online is always high. More the shares of your blog or social media posts more will be the visitors to your site.

So, these are the top three reasons why content marketing is an integral part of digital marketing. Without effective content marketing, your digital marketing efforts will not be successful.

If you are planning to establish yourself as a content marketer or digital marketer then you have made a right career choice. Content marketing has great demand today and the job vacancies in India are increasing.  

To become an expert content marketer, pursue a digital marketing course.  You will get to learn content marketing, SEO, PPC, SMO, email marketing, and Google analytics. Join the best institute for comprehensive training!

Let it be WebTek Digital Marketing  

WebTek Digital Marketing is one of the best institutes for learning digital marketing course in Kolkata. With more than 10 years of experience as a digital marketing agency, they have successfully developed an advanced digital marketing course curriculum. The course is career-specific and practical oriented. Students, working professionals, and entrepreneurs can join the course. Their course fee is affordable and timings are quite flexible. The trainers are student-friendly and provide live-projects to work on. The institute is partnered with both Google and Oracle. For further details, you may contact them via https://www.webtekdigitalmarketing.com/

[getlifehealthy]

Coronavirus

New Post has been published on https://www.getlifehealthy.com/coronavirus-outbreak/

Coronavirus

What is a coronavirus?

Coronavirus term refers to a large group of viruses or families of viruses that cause a wide range of illnesses and infections in humans and several animals including birds, mammals like camels, cats and bats. Due to their crown-like projections on the surfaces, coronaviruses got their name. The virus resembles like a crown when viewed under an electron microscope. “Corona” in Latin means “halo” or “crown”.

Coronavirus can infect both animals and people and can cause illnesses of the respiratory tract. The infections can range from the common cold to dangerous conditions like Severe Acute Respiratory Syndrome, or SARS, which sickened thousands of people around the world and killed nearly 800 — during an outbreak in 2003. Middle East Respiratory Syndrome, or MERS, first reported in Saudi Arabia in 2012, is also caused by a coronavirus.

How is it transmitted?

Most respiratory viruses are transmitted through coughing and sneezing, but troubling new evidence suggests people who are infected with the new virus may be spreading it before they even know that they have any symptoms. It has now become clear there is a significant and sustained transmission from person to person.

How coronavirus disease spread?

While coughing and sneezing, an infection spread into the air and spread the virus. While touching or shaking hands with an infected person can also pass the virus. Making in contact with a surface or object that has a virus and while touching nose, eyes or mouth.

How to prevent an infection

Regular hand washing During coughing and sneezing, cover mouth and nose. Properly cooked meat and eggs. Avoid contact from the person showing symptoms of respiratory illness. Therefore, we can say that there is no proper cure and treatments including taking care of yourself and over-the-counter (OTC) medication. Do proper rest and avoid overexertion. Drink enough water. Avoid smoking and smoky areas. Take medicine to reduce pain and fever. Use a clean humidifier or cool mist vaporizer.

Reference: https://www.cdc.gov/coronavirus/about/index.html

Where did the new coronavirus outbreak start?

Passengers wear masks to prevent an outbreak of a new coronavirus in a subway station, in Hong Kong, Wednesday, Jan. 22, 2020. The first case of coronavirus in Macao was confirmed on Wednesday, according to state broadcaster CCTV. The infected person, a 52-year-old woman, was a traveler from Wuhan. (AP Photo/Kin Cheung)

On Jan. 8, The New York Times reported that Chinese researchers had identified a new coronavirus as the pathogen behind a mysterious illness that had sickened 59 people in Wuhan. The cases were linked to a market that sold live fish, animals, and birds. The market was later shut down and disinfected. Past outbreaks of similar illnesses, including SARS, also are believed to have emerged from live animal markets. The coronavirus that causes MERS is transmitted to humans by camels.

Bats are considered a possible source, because they have evolved to coexist with many viruses, including coronaviruses. But it is very possible the virus was transmitted from bats to an intermediate animal, and then to humans.

Is there a test for the virus? What is the treatment?

There is a diagnostic test that can tell if you are infected. It was developed by the Centers for Disease Control and Prevention, based on genetic information about the virus provided by the Chinese authorities.

The main treatment for coronavirus is supportive care, including making sure the patient is getting enough oxygen, and using a ventilator to push air into the lungs if necessary, Dr. Vaishampayan said. Patients should rest and drink plenty of fluids “while the immune system does its job and heals itself,” she said. No drugs have been approved for any coronavirus diseases, including the Wuhan coronavirus, though an antiviral medication called remdesivir appears to be effective in animals and was used to treat a patient in Washington State.

Chinese officials are also experimenting with at least one other H.I.V. drug to treat the infection.

How long will it take to develop a vaccine?

A coronavirus vaccine is still months away — and perhaps years. With each new outbreak, scientists typically have to start from scratch. After the SARS outbreak in 2003, it took researchers about 20 months to get a vaccine ready for human trials

Recent news on Coronavirus

The death toll from the monthlong coronavirus outbreak has continued to climb, rising to 811. New cases have surged by double-digit percentages in the past 11 days, with no sign of a slowdown.

More people have now died in this epidemic than in the severe acute respiratory syndrome, or SARS, outbreak of 2002-2003 in mainland China. During that outbreak, 349 people died.

The new figures from China’s Health Commission on Wednesday showed that 65 people died on Tuesday and that 3,887 more people had been infected. So far, 24,324 people have been infected.

Health experts say the death toll is likely to rise because of the large number of infections. The mortality rate of the coronavirus, about 2 percent so far, appears to be far lower than SARS, which has a mortality rate of about 10 percent.

Epidemics caused by other members of the coronavirus family, SARS and MERS, have had high death rates: 10 percent for SARS, and about 35 percent for MERS

Health care workers are particularly vulnerable. At a hospital in Seoul, South Korea, in 2015, one man with MERS transmitted it to 82 patients.

Reference:https://www.nytimes.com/2020/02/04/world/asia/coronavirus-china.html

Hyundai, the world’s fifth-largest carmaker, has said that it was  suspending production lines at its car factories in South Korea, one of the first major manufacturers to face severe supply chain issues because of the coronavirus.

Reference: https://www.nytimes.com/2020/02/04/world/asia/coronavirus-china.html#link-74faa45e

The United States has begun its second airlift of American citizens out of China.

Reference: https://www.nytimes.com/2020/02/04/world/asia/coronavirus-china.html#link-7525f945

Britain and France urged their citizens to leave China.

https://www.nytimes.com/2020/02/04/world/asia/coronavirus-china.html#link-f8d7640

  2019–20 Coronavirus outbreak by country[55]

Country or region

Confirmed

Deaths

Reference

 Mainland China

24,337

811

[55]

 Japan

33

0

[55]

 Thailand

25

0

[55]

 Singapore

24

0

[55]

 Hong Kong

18

1

[56]

 South Korea

18

0

[55]

 Australia

13

0

[55]

 Germany

12

0

[55]

 Taiwan

11

0

[55]

 United States

11

0

[55]

 Macau

10

0

[55]

 Malaysia

10

0

[55]

 Vietnam

10

0

[55]

 France

6

0

[55]

 Canada

5

0

[55]

 United Arab Emirates

5

0

[55]

 India

3

0

[55]

 Philippines

3

1

[55]

 Italy

2

0

[55]

 Russia

2

0

[55]

 United Kingdom

2

0

[55]

 Belgium

1

0

[55]

 Cambodia

1

0

[55]

 Finland

1

0

[55]

   Nepal

1

0

[55]

 Spain

1

0

[55]

 Sri Lanka

1

0

[55]

 Sweden

1

0

[55]

28 territories

24,567

811

  As of 5 February 2020. History: China; others

What are health authorities doing to contain the virus?

China has taken drastic actions to bar people from leaving affected areas, though 5 million people departed Wuhan alone before the restrictions went into effect.

Residents have been told to wear masks in public to prevent the spread of the disease. Two new hospitals for coronavirus patients are being erected; the first opened on Monday.

Reference: https://www.aljazeera.com/news/2020/02/china-races-build-hospitals-coronavirus-outbreak-grows-200205033913557.html

Governments around the world have been screening incoming passengers from China for signs of illness, and some have gone further, barring entry to people from China. Russia and Mongolia have closed most of their borders with China. Australia said it will evacuate citizens from Wuhan and quarantine them for 14 days on Christmas Island.

C.D.C. teams are also providing assistance with state health investigations of infections, including contact-tracing. C.D.C. teams have also offered to send public health experts to China to help with the investigation and containment efforts.

Coronavirus in India: First confirmed case in Kerala

On 30 January, the Union ministry of health and family in an official statement said a student from Kerala, who was studying at Wuhan University and travelled to India, has tested positive for the coronavirus. Further, the ministry stated that the patient is kept in isolation and is being closely monitored.

News agency PTI told that in Kerala, one person each from Thrissur, Thiruvananthapuram, Pathanamthitta, and Malappuram and three from Ernakulam district have been kept in isolation wards of various health centres.

Several people are showing symptoms of coronavirus and have been quarantined in different cities of India including Hyderabad, Mumbai and New Delhi. According to PTI, till Monday (27 January, 2020), a total of 33,552 passengers arrived in India from China in 155 flights that have been screened. Three patients are also kept in Isolation Ward of Delhi’s RML Hospital for a few days but now it is confirmed that tests are negative for Coronavirus.

As a precautionary measure, thermal screening has been extended to 21 airports in India including New Delhi, Kolkata, Mumbai, Chennai, Bengaluru, Hyderabad Kochi, Gaya, Guwahati, Vizag, Varanasi, and Goa.

In the midst of this, an Indian doctor from Tamil Nadu in Siddha and Ayurvedic medicine has claimed to have found a ‘herbal’ cure to the virus. So far, there has been no cure found to the disease by any scientists, and the only progress made is that a vaccine is being developed, but it may not be available for another year.

Reference: https://www.news18.com/news/buzz/indian-doctor-from-tamil-nadu-claims-to-have-found-a-ayurvedic-cure-to-the-corona-virus-2480587.html

Reference: https://www.indiatvnews.com/news/india/coronavirus-herbal-cure-tamil-nadu-doctor-dr-thanikasalam-veni-claim-585033

[nilesh1499-blog]

Healthcare Digital Marketing Agency

How does telemedicine work in India? A telemedicine clinic in remote area has a general practitioner or an alternate medical practitioner who allows patients and doctors to interact over a screen. The patient is made to sit before a laptop where he can discuss his ailment with an expert in medical field in real time. Medical marketing has encouraged telemedicine services in India to connect to larger number of patients.

Advantages of Telemedicine 1. Far flung reach of modern medicine – To date, in many remote areas of India, witch doctors and healers are still providing cures. The government is taking steps to introduce telemedicine in these areas so that medical advice can be provided via digital devices.

2. Outpatient visits – As per statistics, it is believed 70 percent of outpatients can be given medical treatment without being physically present before the doctor. Today with top doctors online, treatment is a click away.

3. Wider reach – A healthcare digital marketing professional helps a doctor to have a wider reach online. These doctors consult patients who are geographically far away.

4. Optimum use of human resources – India is expected to reach 1:1000 doctor- patient ratio by 2024. Till then, telemedicine is the only way to make available the services of a doctor to a large population.

5. Reduce subsequent visits – Statistics have shown that out of every 100 patients treated via telemedicine only around 15% needed to physically visit the doctor or hospital. The remaining 85% of patients who were consulted over a telemedicine clinic had their ailments resolved in the very first tele consultation itself.

6. Rural Healthcare data – Telemedicine assists in gathering medical ailments from the remotest areas of India required to build a national database of healthcare. Telemedicine and Geographical Information Systems (GIS) help the government formulate healthcare initiatives and policies based upon the epidemiology of diseases.

7. Face-to-face with medical experts – A doctor who may be a top expert working in a specialty hospital in a city can offer his expertise to a fellow doctor in a smaller hospital which maybe lacking services of such an expert.

8. Low cost – Telemedicine can prove to be a low cost alternative to being treated in large hospitals in cities. The cost to commute to a city, expenses incurred to stay in the city during the course of the treatment and the actual cost of treatment can be reduced if good health care services are provided via telemedicine available to patients living away from cities.

9. Educating the midwives on childbirth – In a country where child and mother mortality are relatively high, telemedicine can teach midwives the importance of cleanliness, postnatal care and other aspects of childbirth through videos. To bring about a major change in the mindset of rural Indian population, midwives can play an important role to educate young parents to readily accept a girl child.

10. Training - Telemedicine is the best tool to impart medical education and training of healthcare practitioners in remote areas.

11. Telemedicine tools for early detection of cancer- Telemedicine services such as video-conferencing and web based transfer of electronic medical records are being used in early detection of cancer and its treatment. Sharing medical data and reports of patients by telehealth care centers with oncologists in city hospitals helps at the very initial stages to get an experts opinion. It can also later benefit in post treatment follow-up consultations.

12. Helps to link specialty centers to nodal centers – In the private sector, the Apollo Group, which is a large healthcare specialist has opened a telemedicine specialty center and a telemedicine consultation center. Currently all the telemedicine specialty centers located at the tertiary care facilities of Apollo Hospitals are in big cities such as Chennai, Hyderabad, Delhi, Ahmedabad, Kolkata, Bangalore and Madurai are linked to telemedicine nodal centers all over India through internet connectivity.

13. To impart knowledge - Public health programs and initiatives in India are undertaken for prevention of communicable diseases. Telemedicine helps to reach the rural population to educate them on topics like vaccines and improved sanitary conditions through educative videos.

The potential of telemedicine has been recognized in many subspecialties of medicine including cardiology, neurology, dermatology and ophthalmology.

Conclusion: Although not a substitute for traditional healthcare system yet, telemedicine is growing in importance. With technology comes change. Today a medical marketing agency or medical advertising agency is helping bridge the doctor-patient gap in India by setting up websites for doctors as well as setting up websites for hospitals and other digital platforms for doctors and medical professionals. In a developing country like India, telemedicine will provide the added support required for successful healthcare delivery.

For More info visit the link below

Source - www.digitalsaline.com/blogs/read/the-growing-need-for-telemedicine-in-india