#Difference Between Digital Marketing and Social Media

[digitalretina01]

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[seoplassy]

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Difference Between Traditional Marketing and Digital Marketing

[branddiaries]

Difference between Traditional Marketing and Digital Marketing

There are two main approaches that businesses take to connect with potential customers and promote their products or services:digital marketing and traditional marketing. Traditional marketing involves older techniques like print, radio, and television ads. Digital marketing encompasses more modern methods that utilize technology, particularly the internet and social media, to reach target audiences.

As the business world grows increasingly competitive, it is important for companies to have a clear understanding of both traditional and digital strategies so they can decide which combination will best help them achieve their goals. While traditional marketing continues to work for some, most businesses today need to incorporate digital tactics to stay relevant and connect with consumers who spend much of their time online.

Traditional Marketing Methods

Print advertising: This category includes billboards, brochures, periodicals, and newspapers.

Radio and TV Commercials: To reach a large audience, commercials are broadcast on radio and television stations.

Direct mail campaigns involve delivering marketing materials straight to the inboxes of prospective clients.

Digital Marketing Strategies

Social media marketing means talking to people on sites like Facebook, Instagram, and Twitter to advertise products. It's all about interaction.

content marketing: That's about providing helpful stuff like blog posts, videos, and infographics to attract and hold on to customers.

Email marketing is all about sending out emails to people who've subscribed. Getting them interested and acting on that interest.

There's SEO, or search engine optimization. That's tweaking the content on your website to show up more in search engine results.

Conclusion

So in short, though they all aim to sell products, there's a huge difference between traditional marketing vs digital marketing. As technology keeps moving forward, companies need to change their marketing game plan to stay in the race.

[teamloyalty]

women in motorsport: a semi-curated mini academic reading list (with links!)

These articles broadly cover the position of women within motorsport and interrogate the misogyny of that ecosystem. I found quite a few more, some of which go in depth about the hypermasculine norms responsible for the exclusion of women from that space. If you want those titles, let me know, but otherwise I think these comprise a solid foundation to academic thought on the subject.

John M. Sloop, "Riding in Cars Between Men," Communication and Critical/Cultural Studies 2, no. 3 (September 2005).

Discusses several incidents in the racing career of Deborah Renshaw, including an 2002 incident in which a unified group of her competitors, all male, successfully conspired to disqualify her car from competing. Makes some really interesting points about "first women" in male-dominated environments and the simultaneous erasure/amplification of gender difference when discussing women in motorsports.

Elizabeth Lick, Rashid Bakirov, and Tauheed Ahmad Ramjaun, "Female motorsport fan engagement on social media-based brand communities," Journal of Digital & Social Media Marketing 12, no. 1 (2024)

Written for an audience of social media professionals within F1 looking to expand their reach to female fans - but an enlightening read for anyone involved with online motorsports fandom. Concludes in part that women are less likely to actively engage with official F1 social media (leaving comments and the like) because of how men react to women in those spaces, and proposes a few adjustments teams could make to make women more likely to interact with posts.

Ehren Helmut Pflugfelder, "Something Less than a Driver: Toward an Understanding of Gendered Bodies in Motorsport," Journal of Sport and Social Issues 33, no. 4 (2009).

A big jargony, but worthwhile if you can parse the language - goes into depth about the woman driver as a "cyborg identity" (in the vein of Donna Haraway's Cyborg Manifesto): something both mechanical and human, and thus embodying more complex gender dynamics.

Honorata Jakubowska, "The Awkward Gender Politics of Formula 1 as a Promotional Space: The Issue of 'Grid Girls,'" in The History and Politics of Motor Racing (2023)

Revolves around the decision to drop the longtime tradition of "grid girls" at races in 2018, though reflects generally about the role of women in the homosocial world of F1. Argues that the symbol of the sexualized grid girl--present to celebrate race winners and bolster marketing efforts--contributed to the spectacle of F1 and underscored its claim as the most glamorous, luxurious, and elite form of motorsport.

[sunshinesmebdy]

Pluto in Aquarius: Brace for a Business Revolution (and How to Ride the Wave)

The Aquarian Revolution

Get ready, entrepreneurs and financiers, because a seismic shift is coming. Pluto, the planet of transformation and upheaval, has just entered the progressive sign of Aquarius, marking the beginning of a 20-year period that will reshape the very fabric of business and finance. Buckle up, for this is not just a ripple – it's a tsunami of change. Imagine a future where collaboration trumps competition, sustainability dictates success, and technology liberates rather than isolates. Aquarius, the sign of innovation and humanitarianism, envisions just that. Expect to see:

Rise of social impact businesses

Profits won't be the sole motive anymore. Companies driven by ethical practices, environmental consciousness, and social good will gain traction. Aquarius is intrinsically linked to collective well-being and social justice. Under its influence, individuals will value purpose-driven ventures that address crucial societal issues. Pluto urges us to connect with our deeper selves and find meaning beyond material gains. This motivates individuals to pursue ventures that resonate with their personal values and make a difference in the world.

Examples of Social Impact Businesses

Sustainable energy companies: Focused on creating renewable energy solutions while empowering local communities.

Fair-trade businesses: Ensuring ethical practices and fair wages for producers, often in developing countries.

Social impact ventures: Addressing issues like poverty, education, and healthcare through innovative, community-driven approaches.

B corporations: Certified businesses that meet rigorous social and environmental standards, balancing profit with purpose.

Navigating the Pluto in Aquarius Landscape

Align your business with social impact: Analyze your core values and find ways to integrate them into your business model.

Invest in sustainable practices: Prioritize environmental and social responsibility throughout your operations.

Empower your employees: Foster a collaborative environment where everyone feels valued and contributes to the social impact mission.

Build strong community partnerships: Collaborate with organizations and communities that share your goals for positive change.

Embrace innovation and technology: Utilize technology to scale your impact and reach a wider audience.

Pluto in Aquarius presents a thrilling opportunity to redefine the purpose of business, moving beyond shareholder value and towards societal well-being. By aligning with the Aquarian spirit of innovation and collective action, social impact businesses can thrive in this transformative era, leaving a lasting legacy of positive change in the world.

Tech-driven disruption

AI, automation, and blockchain will revolutionize industries, from finance to healthcare. Be ready to adapt or risk getting left behind. Expect a focus on developing Artificial Intelligence with ethical considerations and a humanitarian heart, tackling issues like healthcare, climate change, and poverty alleviation. Immersive technologies will blur the lines between the physical and digital realms, transforming education, communication, and entertainment. Automation will reshape the job market, but also create opportunities for new, human-centered roles focused on creativity, innovation, and social impact.

Examples of Tech-Driven Disruption:

Decentralized social media platforms: User-owned networks fueled by blockchain technology, prioritizing privacy and community over corporate profits.

AI-powered healthcare solutions: Personalized medicine, virtual assistants for diagnostics, and AI-driven drug discovery.

VR/AR for education and training: Immersive learning experiences that transport students to different corners of the world or historical periods.

Automation with a human touch: Collaborative robots assisting in tasks while freeing up human potential for creative and leadership roles.

Navigating the Technological Tsunami:

Stay informed and adaptable: Embrace lifelong learning and upskilling to stay relevant in the evolving tech landscape.

Support ethical and sustainable tech: Choose tech products and services aligned with your values and prioritize privacy and social responsibility.

Focus on your human advantage: Cultivate creativity, critical thinking, and emotional intelligence to thrive in a world increasingly reliant on technology.

Advocate for responsible AI development: Join the conversation about ethical AI guidelines and ensure technology serves humanity's best interests.

Connect with your community: Collaborate with others to harness technology for positive change and address the potential challenges that come with rapid technological advancements.

Pluto in Aquarius represents a critical juncture in our relationship with technology. By embracing its disruptive potential and focusing on ethical development and collective benefit, we can unlock a future where technology empowers humanity and creates a more equitable and sustainable world. Remember, the choice is ours – will we be swept away by the technological tsunami or ride its wave towards a brighter future?

Decentralization and democratization

Power structures will shift, with employees demanding more autonomy and consumers seeking ownership through blockchain-based solutions. Traditional institutions, corporations, and even governments will face challenges as power shifts towards distributed networks and grassroots movements. Individuals will demand active involvement in decision-making processes, leading to increased transparency and accountability in all spheres. Property and resources will be seen as shared assets, managed sustainably and equitably within communities. This transition won't be without its bumps. We'll need to adapt existing legal frameworks, address digital divides, and foster collaboration to ensure everyone benefits from decentralization.

Examples of Decentralization and Democratization

Decentralized autonomous organizations (DAOs): Self-governing online communities managing shared resources and projects through blockchain technology.

Community-owned renewable energy initiatives: Local cooperatives generating and distributing clean energy, empowering communities and reducing reliance on centralized grids.

Participatory budgeting platforms: Citizens directly allocate local government funds, ensuring public resources are used in line with community needs.

Decentralized finance (DeFi): Peer-to-peer lending and borrowing platforms, bypassing traditional banks and offering greater financial autonomy for individuals.

Harnessing the Power of the Tide:

Embrace collaborative models: Participate in co-ops, community projects, and initiatives that empower collective ownership and decision-making.

Support ethical technology: Advocate for blockchain platforms and applications that prioritize user privacy, security, and equitable access.

Develop your tech skills: Learn about blockchain, cryptocurrencies, and other decentralized technologies to navigate the future landscape.

Engage in your community: Participate in local decision-making processes, champion sustainable solutions, and build solidarity with others.

Stay informed and adaptable: Embrace lifelong learning and critical thinking to navigate the evolving social and economic landscape.

Pluto in Aquarius presents a unique opportunity to reimagine power structures, ownership models, and how we interact with each other. By embracing decentralization and democratization, we can create a future where individuals and communities thrive, fostering a more equitable and sustainable world for all. Remember, the power lies within our collective hands – let's use it wisely to shape a brighter future built on shared ownership, collaboration, and empowered communities.

Focus on collective prosperity

Universal basic income, resource sharing, and collaborative economic models may gain momentum. Aquarius prioritizes the good of the collective, advocating for equitable distribution of resources and opportunities. Expect a rise in social safety nets, universal basic income initiatives, and policies aimed at closing the wealth gap. Environmental health is intrinsically linked to collective prosperity. We'll see a focus on sustainable practices, green economies, and resource sharing to ensure a thriving planet for generations to come. Communities will come together to address social challenges like poverty, homelessness, and healthcare disparities, recognizing that individual success is interwoven with collective well-being. Collaborative consumption, resource sharing, and community-owned assets will gain traction, challenging traditional notions of ownership and fostering a sense of shared abundance.

Examples of Collective Prosperity in Action

Community-owned renewable energy projects: Sharing the benefits of clean energy production within communities, democratizing access and fostering environmental sustainability.

Cooperatives and worker-owned businesses: Sharing profits and decision-making within companies, leading to greater employee satisfaction and productivity.

Universal basic income initiatives: Providing individuals with a basic safety net, enabling them to pursue their passions and contribute to society in meaningful ways.

Resource sharing platforms: Platforms like carsharing or tool libraries minimizing individual ownership and maximizing resource utilization, fostering a sense of interconnectedness.

Navigating the Shift

Support social impact businesses: Choose businesses that prioritize ethical practices, environmental sustainability, and positive social impact.

Contribute to your community: Volunteer your time, skills, and resources to address local challenges and empower others.

Embrace collaboration: Seek opportunities to work together with others to create solutions for shared problems.

Redefine your own path to prosperity: Focus on activities that bring you personal fulfillment and contribute to the collective good.

Advocate for systemic change: Support policies and initiatives that promote social justice, environmental protection, and equitable distribution of resources.

Pluto in Aquarius offers a unique opportunity to reshape our definition of prosperity and build a future where everyone thrives. By embracing collective well-being, collaboration, and sustainable practices, we can create a world where abundance flows freely, enriching not just individuals, but the entire fabric of society. Remember, true prosperity lies not in what we hoard, but in what we share, and by working together, we can cultivate a future where everyone has the opportunity to flourish.

[janeyshivers]

'This city is like a parody of the sorts of novels I used to read when I was younger' - The Literalisation of Cyberpunk's Digital Unreality

i've been rewatching Psycho Pass with the gf recently and something really jumped out at me during Makishima and Choe's conversation in episode 15, just before they set out to Nona Tower. Makishima compares Psycho Pass' vision of Japan to the works of a few different 20th century SFF authors, Gibson, Orwell, and Dick, eventually concluding that it most closely resembles a Philip K. Dick novel. obviously part of this is just the show wearing its influences on its sleeve, but what fascinates me about this interaction is the specific wording of "this city is like a parody of the sorts of novels i used to read when i was younger". intentional or not, i think something about that line gets at a quiet, fundamental shift that's happened in cyberpunk media since its inception, as a direct result of the genre's impact on the world.

reading old cyberpunk fiction, one thing that becomes clear is that a world mediated through a layer of digital unreality was often used as a shorthand for the layer of psychic unreality imposed on society by capitalism. the classical example of this is of course The Matrix, but it's just as often employed less as total-immersion VR and more as just, a world where digital technology runs through every part of our lives. i think this is especially noticeable in Gibson's stuff, particularly The Winter Market (in which the protaganist's tentative connection with another sputters and dies as her personality gradually leaves the real world and is uploaded into cyberspace) and Dogfight (in which a man with nothing becomes so obsessed with the cheap high of digital success that he destroys everyone around him). so much early cyberpunk is about being blind to the people around you because you can't tell what's real and what's software anymore. the software follows laws and logic disconnected from reality, and yet you have to immerse yourself in it to survive, even if you know it's wrong. splitting your attention between the real world and the digital exerts a mental strain that often causes characters to snap.

silicone valley tech geniuses saw this devastatingly effective metaphor for the dehumanisation and alienation of capitalism (as evidenced by their constant, pathetic invoking of classic sci-fi and cyberpunk that they've read in their public personas) and instead of recognising it for what it was, rushed to make that metaphor literal because, read superficially, those stories present a digital world as the aesthetic of "the future". this is why tech bros are constantly creating the Torment Nexus from hit novel Don't Create The Torment Nexus. they can't understand that the Torment Nexus, or whatever other nightmarish hypothetical technology, could ever mean something beyond its literal application in-fiction, that it might have been saying something about its contemporary social context, and so don't realise that they're creating systems that, as a direct result of their inspiration, are doomed from first principles to reinforce the worst excesses of capitalism. i say this not to excuse these freaks, but merely to highlight the systemic incentives that lead them to do all the evil shit they do.

while the metaverse might seem the logical culmination of this mindset, i think ai art is the true final form of this kind of intellectual rot. the desire to unroot art from reality entirely, to drag it with them into the sea of software so that it's all just datapoints and averages, is something that i think a lot of people find so immediately and viscerally disgusting because on some level they recognise that this is an impulse founded entirely in the logic of the software, the ideology, not reality. the people dickriding this tech don't get that something can be within a piece of art beyond aesthetics, that a dystopian world fully mitigated by digital interactions can be anything other than a cool aesthetic for the future, that people love art because through it you feel some measure of the artist's touch and understand something about how they see the world.

and yet, for now, it seems that these people have won. they've mostly imposed a literal simulacrum of a metaphorical manifestation of psychic torment and misery on those of us living in the imperial core. the corporate internet is the unreal layer of digital reality made real, systems that mediate a staggering volume of communication between people within the core, even between people who know each other irl. and it extends beyond even this, to the computerised logic of late-stage capitalism, where untold suffering is inflicted on workers through layoffs and wage cuts to make lines go up, because a line going up is recognised as "good" within the system, and must be pursued at all costs. making the line go up is worth trashing the health of the economies and businesses which the line is nominally supposed to represent the health of. this logic is pervasive, and endemic to the chaotic decline we're currently living through.

this is where i circle back around to Psycho Pass. in 2013, at the time of the show's release, the internet was rapidly becoming an unavoidable part of daily life, a process which has only sped up since then. cyberpunk media has been caught in a grimly ironic position where its metaphorical concerns have been literalised; the world it commentates on has become, as Makishima put it, a parody, built off of wonky, incomplete misunderstandings of 20th century sci fi and cyberpunk in particular. Psycho Pass even responds to this idea in some ways, especially through its use of holograms; the very first scene in the show, that iconic flash-forward to episode 16, takes care to show the camera swooping through a building that is entirely holographic, while the show focuses on the dead, insubstantial aspects of the holo-interiors of buildings (shoutout to the gf for clocking that one). Makishima, who to be clear is a character whose flaws i could talk about for days, is nevertheless compelling when he talks about craving a book's "familiar smell of pulp and glue", the unique way in which a physical book "stimulates your senses", even if it technically has all the same words as an ebook. the fictional, digital representation of the psychic insubstantiality and contradiction of capitalist ideology has begun to seep out and infect the material world. this trend has even continued in the show's wake; for a show released a decade before LLMs were rebranded into "AI", the revelation of how the Sybil System actually works seems eerily prescient, right down to the deliberate obfuscation of the obviously biased human training data behind a rhetorical shield of passionless, objective artificial intelligence, something that at the time of release was almost certainly instead intended to be a commentary on the bogus claims of impartiality made by the criminal justice system.

there's something uniquely bleak about this process, especially as it intertwines with the unrelenting war that has been waged on academia and the humanities in particular over the past few decades. STEM is good and valuable, but the way it's rhetorically deployed by policymakers and elites as a bludgeon against the humanities is probably at least somewhat related to a generation of those elites' kids watching The Matrix and deciding that the biggest thematic takeaway is that they should become silicone valley investors and make that technology real.

with all of that being said, while it's often been observed that one of the greatest strengths of capitalism is its ability to hollow out and then incorporate criticisms that are levelled against it, in this case, i think there's a world where the results of that process end up being self-defeating. after all, part of the reason digital unreality was such a compelling concept thematically was that it laid bare the contradictions and tensions of capitalism in an extremely obvious and easy to understand way. making that into a real thing that millions and millions of people have to use every single day has, i think, already started to cause major problems, for example as politicians here in the UK slip completely into the digital layer of unreality, captured by a war over the ideological affections of a small minority of extremists on social media (TERFs, Nazis, pro-Israeli cheerleaders, 15 minute city conspiracy theorists, opinion columnists, etc), the disconnect from reality leaves an incredibly obvious vacuum that allows the increasingly poor, sick, and repressed general population to see exactly the ways that this system works against their interests. anecdotally, i do believe there is a palpable sense of exhaustion even from normies with the way that technology has been used to make everything shittier, and the strain that causes is becoming ever more visible to the naked eye.

[itsror9]

Help Mohammad's Family Evacuate from Gaza

“Over the past two years, my life journey has shifted from a tale of digital marketing success on social media platforms and Google to one marked by renewed challenges. Losing my job, along with essential equipment and contracts disrupted by internet outages, has set me back to square one, with a loss totaling around $3000. I’m Mohammed and this is my story.

Residing in Gaza, my family has weathered the storms of unjust wars and oppression. We had lost our home in the 2014 war, and after much difficulty in compensating for that loss, we faced a new setback in 2023 war on Gaza, losing everything we had recently acquired (our home, jobs and even our neighbourhood that had completely wiped out). We're now seven individuals without a real shelter, currently residing in displacement areas in the southern part of Gaza Strip that is unsuitable for living. We have no way even to return; everything is destroyed and we cannot even find away to stay alive! I spend my whole day thinking about my family and if we will survive this unbearable and unimaginable situation in this chaotic world. Hence, l started this crowdfunding campaign to help them out and find away to save their lives apart of the never-ending bombardments and military airplanes as my father needs an urgent treatment abroad after being injured in our house bombing. There are still fragments in his body that haven't been removed due to a lack of medical services and equipments.

My immediate family involves: Ismail Mahmoud (father), Iman Mohamed (mother), Areej (sister), Israa (sister), Mustafa (brother), and Abdul Rahman (little brother), a 14-year-old student whose educational pursuits were abruptly halted, depriving him of opportunities in English language learning and programming activities.

Israa, serving as both a STEM Lab Trainer and chemistry teacher, stands out in her ability to engage children in practical and enjoyable science education, guiding them through contemporary projects in artificial intelligence and evolution.

Mustafa, a young fashion entrepreneur, launched his clothing store in 2021 with a passion for style. Sadly, he faced a devastating setback, losing over $10,000. Now, he's determined to rebuild from scratch and restore his livelihood despite all the damage around. You can make a difference in his journey to recovery by supporting him in so many ways.

If you look deeply at my family, you’ll foresee how successful we were before this war!

Thus, The dire conditions in refugee camps pose an imminent threat, compelling us to seek refuge for my family to rebuild our lives with dignity and security. Therefore, We hope to raise over $70,000 for a safe life and to start a new dignified life from scratch again, including $40,000 to ensure our safe passage through the Rafah crossing, where the cost of crossing ranges between $5000 and $7000 per person. This will enable us to continue our professional lives and education without fear or terror.

Your donation, no matter how small, can have a significant impact in saving a family that has endured multiple wars and seeks safety. Thanks for showing love and support!”

[iwanthermidnightz]

Don’t wanna get too crazy here but with Karlie buying W and i-D… do you think she wants to be the next Anna Wintour? I don’t mean she wants to outright replace her once she retires but maybe she wants to follow a similar career trajectory?

I don’t think she wants to be Anna Wintour, though she respects her and there are a few similarities. Anna has been editor-in-chief of US Vogue since 1988, and is the chief content officer of Condé Nast.

Karlie is more of an investor and entrepreneur, and geared more to the business side of things but has a unique position and perspective given her career in fashion and actually working with these publications. That position offers priceless connections, insight, and experience in a fast changing industry. Her positive professional reputation amongst designers, photographers, editors, writers, makeup artists, investors etc is a big plus.

Whether Karlie decides to be part of the artistic direction of a publication, or the business side or something in between, its something she is very capable of doing and a great next step for her. She’s been quietly working towards this behind the scenes for a while now anyways.

Also, she has very much been ahead of the trends in digital and sustainable fashion technology. She’s been talking about it for years now and it’s slowly moving on that front, but she knows it’s coming which is a great thing to be able to get ahead of, and an important quality to have.

Honestly Karlie realized the importance of social media early on has and used it to promote her interests on a personal level. Also, she realized early on she had a curiosity for learning things outside of modeling and has pursued those interests with passion. (I feel that, given the vast amount of interests I have and need to learn something new constantly).

And as a model, she understands the power magazines have in fashion. I know a lot of publications are moving away from print and going digital for costs, and to be eco-friendly, but I think there’s still a market for physical copies, it just needs to be revamped for a comeback. Like vinyls.

So to answer your question, no I don’t think wants to be Anna Wintour… I think there’s big difference in their focuses, but yes I can see her have a similar trajectory but with a wider field of view.

Karlie is part of the next generation of publishing and all that it entails. She has a vision and a passion for so many different things and one thing publishing does is combine a lot of those things into one. So it’s a smart move for her and something I think she will be very good at and dive deeper into in the future. If she didn’t think she could turn something around I don’t think she’d invest. And there’s a personal connection there for her that is special.

When you hear her talk about these things, whether it’s the intricacies of the fashion world, or when it comes to business, or advocacy, she always has the facts and statistics on hand. I believe she’s being the change she wants to see, and taking a seat at a table where she (and other women) deserve to be 🤍

[mariacallous]

If the past five years of EU tech rules could take human form, they would embody Thierry Breton. The bombastic commissioner, with his swoop of white hair, became the public face of Brussels’ irritation with American tech giants, touring Silicon Valley last summer to personally remind the industry of looming regulatory deadlines.

Combative and outspoken, Breton warned that Apple had spent too long “squeezing” other companies out of the market. In a case against TikTok, he emphasized, “our children are not guinea pigs for social media.”

His confrontational attitude to the CEOs themselves was visible in his posts on X. In the lead-up to Musk’s interview with Donald Trump, Breton posted a vague but threatening letter on his account reminding Musk there would be consequences if he used his platform to amplify “harmful content.” Last year, he published a photo with Mark Zuckerberg, declaring a new EU motto of “move fast to fix things”—a jibe at the notorious early Facebook slogan. And in a 2023 meeting with Google CEO Sundar Pichai, Breton reportedly got him to agree to an “AI pact” on the spot, before tweeting the agreement, making it difficult for Pichai to back out.

Yet in this week’s reshuffle of top EU jobs, Breton resigned—a decision he alleged was due to backroom dealing between EU Commission president Ursula von der Leyen and French president Emmanuel Macron.

“I'm sure [the tech giants are] happy Mr. Breton will go, because he understood you have to hit shareholders’ pockets when it comes to fines,” says Umberto Gambini, a former adviser at the EU Parliament and now a partner at consultancy Forward Global.

Breton is to be effectively replaced by the Finnish politician Henna Virkkunen, from the center-right EPP Group, who has previously worked on the Digital Services Act.

“Her style will surely be less brutal and maybe less visible on X than Breton,” says Gambini. “It could be an opportunity to restart and reboot the relations.”

Little is known about Virkkunen’s attitude to Big Tech’s role in Europe’s economy. But her role has been reshaped to fit von der Leyen’s priorities for her next five-year term. While Breton was the commissioner for the internal market, Virkkunen will work with the same team but operate under the upgraded title of executive vice president for tech sovereignty, security and democracy, meaning she reports directly to von der Leyen.

The 27 commissioners, who form von der Leyen’s new team and are each tasked with a different area of focus, still have to be approved by the European Parliament—a process that could take weeks.

“[Previously], it was very, very clear that the commission was ambitious when it came to thinking about and proposing new legislation to counter all these different threats that they had perceived, especially those posed by big technology platforms,” says Mathias Vermeulen, public policy director at Brussels-based consultancy AWO. “That is not a political priority anymore, in the sense that legislation has been adopted and now has to be enforced.”

Instead Virkkunen’s title implies the focus has shifted to technology’s role in European security and the bloc’s dependency on other countries for critical technologies like chips. “There's this realization that you now need somebody who can really connect the dots between geopolitics, security policy, industrial policy, and then the enforcement of all the digital laws,” he adds. Earlier in September, a much anticipated report by economist and former Italian prime minister Mario Draghi warned that Europe would risk becoming “vulnerable to coercion” on the world stage if it did not jump-start growth. “We must have more secure supply chains for critical raw materials and technologies,” he said.

Breton is not the only prolific Big Tech adversary to be replaced this week—in a planned exit. Gone, too, is Margrethe Vestager, who had garnered a reputation as one of the world’s most powerful antitrust regulators after 10 years in the post. Last week, Vestager celebrated a victory in a case forcing Apple to pay $14.4 billion in back taxes to Ireland, a case once referred to by Apple CEO Tim Cook as “total political crap”.

Vestager—who vied with Breton for the reputation of lead digital enforcer (technically she was his superior)—will now be replaced by the Spanish socialist Teresa Ribera, whose role will encompass competition as well as Europe’s green transition. Her official title will be executive vice-president-designate for a clean, just and competitive transition, making it likely Big Tech will slip down the list of priorities. “[Ribera’s] most immediate political priority is really about setting up this clean industrial deal,” says Vermuelen.

Political priorities might be shifting, but the frenzy of new rules introduced over the past five years will still need to be enforced. There is an ongoing legal battle over Google’s $1.7 billion antitrust fine. Apple, Google, and Meta are under investigation for breaches of the Digital Markets Act. Under the Digital Services Act, TikTok, Meta, AliExpress, as well as Elon Musk’s X are also subject to probes. “It is too soon for Elon Musk to breathe a sigh of relief,” says J. Scott Marcus, senior fellow at think tank Bruegel. He claims that Musk's alleged practices at X are likely to run afoul of the Digital Services Act (DSA) no matter who the commissioner is.

“The tone of the confrontation might become a bit more civil, but the issues are unlikely to go away.”

[justgracehere]

Blog post 10/10

How is the concept of interpellation present in online spaces?

Hunsinger and Senft describe interpellation as the adoption of one’s identity based on the ways other people interact with them. Interpellation can be experienced positively or negatively. Positive interpellation results from praise by others for achievements. There are two types of negative interpellation: non-interpellation, through which the individual is made to feel ignored, and mis-interpellation, through which the individual is made to feel excluded. These behaviors can be observed online, as many social media users form their identity around feedback from other users. Positive interpellation, for example, can be observed when users determine what they post based on the positive feedback their posts receive on social media platforms. Negative interpellation can be observed online when users are made to feel excluded through comments about their appearance or behaviors. Negative interpellation such as this is far more prevalent online because it allows for much quicker feedback on a much larger scale than in daily life.

How does colorblind ideology contribute to non-interpellation?

Non-interpellation occurs when the behavior of others makes an individual feel non-existent. Coloblind ideology is a belief system which states that an individual does not recognize racial differences and so cannot discriminate. Colorblind ideology may contribute to non-interpellation because, although well intentioned, it fails to address the disparities between different racial groups. Ignoring the unique experiences of an individual can be viewed as a form of non-interpellation, because it may lead the individual to feel as if these experiences are non-existent.

What are the risks associated with niche marketing?

Niche marketing, or the strategy by which companies attempt to market to specific groups, can often backfire. This is because attempts to capitalize on specific aspects of any one group’s experience can lead to stereotyping, especially when these attempts are made by a homogenous advertising group. When considering the context of race, an all-white group of advertisers is more likely to include stereotypes of minority groups in their marketing because they will not receive any input from the groups they are advertising to.

How can online spaces be utilized as forces for positive change?

During this week’s Speaker Series event, Dr. Hernández discussed a case of femicide in Mexico in which a young woman, Ingrid Escamilla, was murdered by her boyfriend. Dr. Hernández described how Ingrid’s murder was sensationalized in the press, with leaked images of her dismembered body being reproduced in tabloid newspapers. In response to this, a movement was spurred on social media calling for artists to create illustrations of Ingrid. This was done in an effort to celebrate who she had been in life, and to recognize Ingrid as an individual rather than a news story. In an age where, according to Hernández, women are considered entertainment, this movement was an effort to shift the narrative. In this way, social media can be a force for positive change, because it provides movements like this with the platform and the outreach to challenge existing ideas, and to provoke critical thought among the public.

Hunsinger, Jeremy. Senft, Theresa. The Social Media Handbook.

Benjamin, Ruha. Race After Technology.

Hernández, Miriam. “Digital Defenders: Using Social Media to Challenge Violence Against Women”. WRC and WGST Speaker Series.

[mcytblr-archive]

Early MCYTblr Interviews: leftistgnf

today's interviewee (after far too long letting this sit in my drafts) is leftistgnf/marg, also known for running the gnflegalteam blog! they were kind enough to answer my laundry list of questions, and i'm excited to finally share them with you all!

Q: What do you remember about the mcytblr awards?

A: omg i hope this isn’t a disappointing way to start but i actually remember very little about these. were these the ones angie markets did? i just remember attempts to make mcytblr-wide events like this usually got complained about because the fandom was too big lol.

Q: What was the gnflegalteam blog?

A: probably the most poorly-aging part of my digital footprint 😭sometime in late 2021 i started doing a bit on my blog where i’d roleplay as a lawyer defending george from the gay allegations. on april fools day 2022 i made a sideblog with this fake press release about how we lost our case and needed help with the appeal and people started sending asks and it became a whole little side project. it was honestly pretty fun! people who already didn’t really fuck with me called it parasocial, but so was everything we were all doing all the time. unfortunately it is gone forever now…. after the story about george sexually assaulting caiti became public i made a final post telling him to kill himself and someone reported it and tumblr deleted the sideblog LMAO. it was a pretty fitting way for it to go out.

Q: What was the "drama stream" that you and Hari streamed?

A: HAHAHA okay this was like, summer 2022 i think? i had made this channel with the gnflegalteam username just to talk in sol’s twitch chat, with no intention of ever streaming, but hari and i began kicking around the idea of doing a “””drama stream””” where we’d mostly talk about cc drama. i’m not sure how to best describe this but: we, and our friends, tended to disagree with the dtblr majority on a lot of controversies. and dtblr could be really vicious when you had differing opinions! even on inconsequential stuff like lore takes! so people already saw me and hari as being toxic and controversial, just because we held those differing opinions, and i guess i felt like i didn’t have anything to lose by talking about it all at once.

admittedly we clickbaited it a lot and probably flew too close to the sun and hari made a very uhhh.. inflammatory advertisement for it. but looking back i don’t think we actually talked about anything THAT crazy. like i said, most of the “drama” was related to creators or the dsmp and not other tumblr users. there was a group of blogs who specifically planned a stream at the same time as ours and made posts about choosing positivity or something, which blew what we were doing way out of proportion and created its own unnecessary drama. but the stream itself, after all the angry anons we got leading up to it, was a lot of fun. it attracted a lot more attention than i ever expected. i infamously got connoreatspants to react to a raid from a channel called “gnflegalteam,” which was probably one of my favorite moments of my whole mcytblr experience.

Q: What was it like to be in 404blr?

A: 404blr, especially in the earlier days, was nice because there were so few of us who actually considered themselves “”george mains.”” george never streamed and was barely even active on social media so a lot of the community bonding happened over content droughts. i remember a lot of thinkpieces on the trajectory of his career and these floods of desperate “i miss george” posts. also, i know you didn’t ask about 404cord but i want to mention it briefly because basically everyone on 404blr ended up joining in the first couple of days. before all the drama it was really just 404blr people, plus a couple dream stans who also really liked george. it used to be very fun and normal!

imo most of the conflict surrounding 404blr happened when we fought with other subblrs. there was definitely a clash between dream/dnf mains and george mains, because they would really mischaracterize and over-sexualize george in ways that felt weird to us. in the context of shipping, george was always portrayed as this blushing virginal twinkish nymphomaniac. in general a lot of self-proclaimed dnf/dream team mains were really just dream mains who liked george as the other half of a ship and didn’t really care about him as a person. honestly, we were always just on a soapbox trying to convince people that george was a fun interesting good streamer.

it’s complicated to look back on because obviously i think george is really fucking gross now, which colors all my memories of being a fan of his. i don’t know that i still agree with my past self about him being particularly good at streaming either. but i met a lot of friends through 404blr and generally think about that specific community fondly

Q: Why was Hari in people's blocklists?

A: hmm i won’t say too much about this just because it’s not my exposé to give. but like early 2021, when i had just joined mcytblr, there was this discord server that hari was in, and they had a conflict that escalated to the point of some members putting her and “her supporters” in their dnis. it was really bizarre because they talked about her like she was a problematic content creator and not a friend they fought with. i was mutuals with a couple of the people who were mad at her and they were vagueposting like she killed their entire family. iirc everyone involved was very young at the time, which i think explains a lot of how that went down.

Q: Do you think there was an overlap between inniters and 404blr?

A: yes thanks to me! JUST KIDDING. i personally was a big clingy duo fan so i followed a lot of inniters and ended up being friends with a lot of inniters, but most of them didn’t really gaf about george. a lot of inniters (sbi fandom in general) didn’t like dream and really didn’t like rpf so we were a little star-crossed… i can’t speak for innitblr as a whole but there were definitely jokes among my mutuals about a couple of us being token george mains or token dnfers. because george (at the time) was kind of controversy-free and also interacted a lot with the uk dsmp creators, i think it was easier for them to let 404blr into their hearts than like, dreamblr or dtblr.

on the other side, a lot of dtblr people hated inniters because they were critical of dream, or because they had such different opinions on lore. i was constantly getting anons asking me why i was friends with certain blogs who had made fun of dream before. so i guess idk if crossover is the right word because it was more like, three or four dnfers who really liked tommy and shamefully showed up at the doorstep of innitblr asking not to be softblocked. thank you spider enclosure for extending that grace to me.

Q: What was it like on the inniter side of Tumblr?

A: my personal experience with innitblr was great! obviously a lot of them felt apathetic or negative towards george or the dream team but that was never really an issue for me i guess -- all my mutuals’ criticisms were pretty fair, even back when i disagreed with them. i remember the community itself being really funny and a lot less volatile than dtblr or even 404blr. they were also way more invested in lore, which was another draw for me because i was always a huge lorehead. tbh i probably posted as much about clingy duo as i did about the dream team so i was basically a part time inniter anyways. that being said, innitblr skewed a little younger than dtblr so i was never as involved in the community. but i always loved interacting with them and i’m still friends with a lot of my (ex-)innitblr mutuals. most of spider enclosure (for example) are still on tumblr and just post about like doctor who and shit.

Q: What were some positive things you remember from that time?

A: like i’ve mentioned: i made a lot of really really great friends who i still talk to often, even a year and a half out from leaving the fandom, which is easily the most positive outcome for me. i could write a million words on how grateful i am for those relationships. it’s kind of sweet to think about how these random blogs i befriended during a crazy minecrafter hyfx are now people i’ve hung out with in real life, or who send me instagram reels, or who i watch timothee chalamet movies with. mcytblr also had some of the most talented artists and writers i’ve ever met! i also think the culture of liveblogging was a LOT of fun, especially during like big lore streams or mcc. an all time favorite memory was liveblogging tommy’s love or host because i saw tommy fans, george fans, and variety fans on my dash all begging for it to end lmao.

Q: Conversely, what are some negative ones?

A: a lot of people were like… really really not nice. and i’ll be honest, most of the not nice people were on dtblr. it’s kind of insane thinking back on the stuff that was said to and about me and my mutuals. this is another thing i don’t want to get too into because a lot of the stories aren’t mine to share but in addition to run-of-the-mill suicide baiting i got a lot of lesbophobia in my ask box, and my friends got anti-semitic and islamophobic and racist and transphobic hate anons. i’ve been on tumblr for like 10 years and it was my first fandom experience that was that vitriolic. it was also really easy to get swept up in that kind of toxic culture -- i’m certain i said some things i wouldn’t be proud of now, especially in defense of dream or whatever.

after october 2022 when dtblr self-rebranded as “dtblr 2.0,” there was a lot of gossip and hate posted about those of us who had left. i don’t like admitting this but it really fucked me up for a while! and ruined a lot of my ability to look back on the fandom fondly! it sucks knowing that people who have never once spoken to you have decided to hate you.

anyways, i’ve done a lot of self-reflection on my own relationship with fandoms and online discourse and public figures and i think i’m better for it, so i guess i hope the people who harrassed us have done that too.

Q: Were there any major fandom/creator events that you remember?

A: broadly speaking, mcc will always have a special place in my heart because it was such a community-wide event. like yes it was about the creators but there was so much activity in the fandom surrounding it (posts, art, analysis, etc etc) that it felt really major for us too.

i don’t remember details about this but i know there were mcytblr elections at some point in like 2021 maybe? i just remember i endorsed the 404blr ticket. maybe you’ve already archived posts about this. i don’t think it really went anywhere, but the campaigns were fun! and it was the first “community” event in the mcytblr fandom that i remember being around for.

ALSO i’m a little nervous to talk about this one in case it’s still controversial on dtblr. but ages ago i had a friend who put a bunch of mutuals in one of those silly hunger games simulators and it became this whole thing where people accused them of only including the “dtblr 1%”. which was like, categorically untrue, but it spawned such inane discourse that it’s ingrained in my mind forever.

Q: Is there anything else you'd like to share or have archived?

A: i think you got an anon asking for 404blr perspectives in the wake of caiti’s statements, which is like… what do i even say except that george is a sexual predator lmfao. because he is! obviously i left the fandom when a lot of people did, after dream’s grooming allegations, because i think he’s also acted inappropriately with underage fans (to put it mildly). the sheer number of survivors publicizing their experiences with abuse and assault in the mcyt space proves how prevalent an issue it is, and how harmful it was to have george and dream (and wilbur, and punz, and so on) in such positions of power there. it’s nauseating to think how much they, and men like them, were able to get away with. i regret how many red flags i overlooked, even back then before the worst of it was known.

i’d like it archived that spider enclosure was technically in the washington post. they ran an article about r/place back in april 2022 and the screenshot they chose for the header included the spot where we wrote “spien” even though it’s so horribly pixelated that it’s illegible.

uhh i think that’s it. sorry if this was more focused on dtblr than 404blr, they were pretty inextricable by 2022. but i hope those people who wanted to hear from 404ers got the insight they were looking for? my parting words… subscribe to tubbo.

[yvetteheiser]

Yvette Heiser - Phone Photography Essentials without Formal Education

In today's digital world, the art of photography has become more accessible than ever. You no longer need a formal education or expensive camera equipment to create stunning images. With advancements in smartphone technology, your phone can be a powerful tool for capturing professional-quality photos. Here’s everything you need to know to excel in phone photography without a formal education.

Understanding Your Phone’s Camera

Before diving into photography, it’s essential to understand the capabilities of your phone’s camera. Modern smartphones are equipped with high-resolution sensors, multiple lenses, and advanced image processing software. Take some time to familiarize yourself with the various settings and features available on your phone's camera, including HDR, portrait mode, night mode, and manual controls for ISO, shutter speed, and white balance. For more detailed insights, consider exploring resources like Yvette Heiser Texas – All You Need to Know about Phone Photography.

Mastering the Basics of Photography

Even without formal education, you can learn the fundamental principles of photography. Start with the basics:

Composition: The rule of thirds, leading lines, and framing are essential techniques that can help you create balanced and visually appealing photos.

Lighting: Excellent lighting is essential for taking outstanding photos. Natural light is your greatest ally, so it's important to learn how to use it effectively. Understand the differences between soft and hard lighting and how to leverage shadows and highlights to enhance your images.

Focus and Exposure: Ensure your subject is in sharp focus. Most smartphones allow you to tap the screen to set the focus point. Adjusting exposure can help you manage the brightness and contrast of your photos.

Leveraging Photography Apps

One of the advantages of phone photography is the plethora of apps available to enhance your images. Here are a few must-have apps:

Editing Apps: Tools like Adobe Lightroom, Snapseed, and VSCO provide robust features for tweaking exposure, contrast, saturation, and other elements. They also come with presets and filters that can add unique and creative touches to your photos.

Camera Apps: Apps like ProCamera and Camera+ offer advanced manual controls, allowing you to fine-tune settings like ISO, shutter speed, and white balance.

Special Effects: Apps such as Lens Distortions and Afterlight can add unique effects and overlays to your photos, helping them stand out.

Building a Strong Portfolio

Your portfolio is your introduction in the photography world. Create a diverse collection of your best work to showcase your skills and style. Include different subjects such as landscapes, portraits, and macro shots. Regularly refresh your portfolio with updated and enhanced photographs. Sharing your portfolio on social media platforms like Instagram, Facebook, and Pinterest can help you reach a wider audience and attract potential clients.

 Networking and Marketing

Building a successful photography career requires more than just taking great photos. Networking and marketing are essential components:

Networking: Join online photography communities, attend local meetups, and participate in photography challenges. Networking with other photographers can lead to collaborations, referrals, and learning opportunities.

Social Media Marketing: Use social media to market your photography services. Regularly post your work, engage with your audience, and share behind-the-scenes content. Consider creating a website to establish an online presence and make it easy for clients to find and contact you.

 Continuous Learning and Experimentation

Photography is an ever-evolving field, and staying updated with the latest trends and techniques is crucial. Follow industry leaders, read photography blogs, and watch tutorial videos. Don’t be afraid to experiment with new styles and subjects. Continuous learning and experimentation will help you grow as a photographer and keep your work fresh and innovative.

Conclusion

Excelling in phone photography without formal education is entirely achievable with dedication and practice. By understanding your phone’s camera, mastering photography basics, leveraging apps, building a strong portfolio, networking, and continuously learning, you can create stunning images and establish a successful photography career. Yvette Heiser- Is it possible to start a career in photography without formal education? Embrace the journey, and let your creativity shine through your lens!

[ms-pbunny]

Creative brief

Hello Everybody! There will be some marketing content today. Consider that we are a railway firm that needs to come up with a unique purpose and concept. 🚂

Let's begin by outlining the objective. Its purpose is to increase public awareness of railroad track accidents in social media and the media.

What position will we take? We present ourselves as the brand of an everyday, well-known firm in Australia that transports people. Our core value is to offer secure transportation for the general population.

Who are we trying to reach? Here, a more thorough investigation is required. These may be consumers between the ages of 18 and 40, who generally fit the digital profile of Gen Z and millennials. Digital natives were immersed in screens, digital devices, and social media from the moment they were born. Here, we want the audience to be able to engage with the brand, therefore we'll target advertising campaigns to platforms like Facebook, Instagram, TikTok, and YouTube in a way that allows users to access our content on any device.

Perhaps there is a different group that can persuade the target audience to support them? They're bloggers! people who are impacted by the influencer and have a large audience. Working together with them can be quite productive.

Does the brand possess additional resources, such as exclusive communication channels? Here, we can consider brief social advertisements on television, radio, or over railway station speakers. What information do we require? Perhaps people need to be shown what happens as a result of negligence and inattention at train stops because this is so clear. These are incidents that have already occurred to humans. Mentions of risks, videos warning about trains, brief messages and films on social media, announcements of warnings, in-person interaction, and briefings.

You have the option of launching targeted advertising to the target demographic on social networks, which will constantly engage with customers and remind them to behave safely at train stations. Please take note that neither the company nor the brand owns any media brands or pays for any media.

[branding-consulting]

Navigating the Challenges of Creating Engaging and Authentic Content on Social Media

In today’s digital landscape, social media is a critical platform for brands aiming to connect with their audiences. However, creating content that is both engaging and authentic poses significant challenges. Here are some key hurdles brands encounter and strategies to overcome them.

1. Balancing Authenticity with Marketing Goals

One of the primary challenges brands face is striking the right balance between authenticity and marketing objectives. Audiences crave genuine content that resonates with their values, yet brands must also promote their products and services. To navigate this, brands can adopt a storytelling approach, sharing real customer experiences or behind-the-scenes insights that naturally incorporate their offerings.

2. Understanding Audience Expectations

Social media is a diverse space, and different platforms cater to varying audience preferences. Brands must invest time in understanding their target demographic’s expectations and interests. Conducting audience research and leveraging analytics tools can provide insights into what content types and formats resonate best with different segments.

3. Standing Out in Content Overload

With millions of posts shared daily, creating unique content that stands out is a daunting task. Brands should focus on innovation and creativity, experimenting with formats like videos, interactive polls, or user-generated content. Collaborating with influencers or creators who align with the brand can also help amplify reach and engagement.

4. Maintaining Consistency

Authenticity requires consistency in messaging, tone, and values. Brands must ensure that all content reflects their identity, which can be challenging when multiple teams are involved in content creation. Establishing clear brand guidelines and conducting regular training can help ensure that all contributors align with the brand’s voice.

5. Navigating Negative Feedback

Social media offers immediate feedback from audiences, and brands can face criticism for perceived inauthenticity or missteps. Handling negative comments and reviews can be challenging, but brands should approach criticism as an opportunity to engage with their audience. Responding promptly and transparently can help rebuild trust and demonstrate a commitment to authenticity.

Conclusion

While the challenges of creating engaging and authentic content on social media are significant, they are not insurmountable. By focusing on genuine storytelling, understanding audience expectations, and maintaining consistency, brands can effectively navigate these hurdles. Embracing feedback and remaining adaptable will empower brands to forge deeper connections with their audiences, ultimately fostering loyalty and driving success in the ever-evolving social media landscape.

check branding agency 

[accountsend]

Mastering Social Selling: Unveiling the Magic of Social Media for B2B Sales Triumph

The realm of B2B sales is undergoing a seismic shift, propelled by the integration of social media. Social selling, a strategic approach that transcends traditional methods, empowers businesses to cultivate authentic relationships, nurture trust, and fuel sales growth. Yet, the mastery of social selling is not attained through mere online presence; it requires a strategic blueprint that resonates deeply with potential B2B customers, forging connections on a personal level. This comprehensive guide unfurls seven pivotal strategies, each holding the key to unlocking the immense potential of social selling. Join us as we embark on a journey through the art of leveraging social media to catalyze B2B sales and foster enduring business expansion.

Download the infographic here!

Understanding Your Audience: The Keystone of Success

Embarking on the path of mastering social selling begins with a profound understanding of your audience. This goes beyond surface-level demographics; it's about delving into their aspirations, behaviors, and their preferred digital playgrounds. The reservoir of insights strewn across social media platforms arms you with the tools to craft intricate buyer personas. These personas serve as navigational stars, steering your social selling strategy towards authentic resonance with your intended audience.

Choosing the Right Platforms: Crafting a Strategic Presence

In the intricate dance of B2B sales, each social media platform offers a distinct melody. Making the right choice can be the difference between success and obscurity. Consider the allure of LinkedIn, a fertile ground for verified B2B leads owing to its professional ambiance. Alternatively, platforms like Instagram and TikTok cater to a younger, digitally-immersed audience. Choosing the right platform is tantamount to orchestrating engagement that resonates deeply and drives meaningful outcomes.

Crafting Valuable Content: The Soul of Social Selling

At the core of social selling lies content – the conduit that links you with your audience. The consistent delivery of valuable, relevant content is the heartbeat of your strategy. This content spectrum could span from dissecting industry trends to crafting insightful blog posts and sharing personal anecdotes. The ultimate goal is to position yourself as a beacon of trusted insights, priming your audience for a receptive embrace of your sales proposition.

Authentic Engagement: Beyond Likes and Shares

Social media isn't a billboard; it's a bustling marketplace of interactions. Authentic engagement trumps passive content dissemination. Engaging with comments, sparking meaningful discussions, inviting feedback, and acknowledging shares and likes cultivate an environment of reciprocity. This engagement metamorphoses your audience from passive observers to active participants, forming a connected community built on trust and loyalty.

Leveraging Social Listening: Insights as Catalysts

Enter the realm of social listening – a strategic art that extends beyond surface observation. Actively monitoring platforms for brand mentions, industry keywords, and competitor movements grants you unparalleled market intelligence. These insights become the rudder that guides your social selling ship, enabling you to anticipate customer needs, identify trends, and outpace competitors. In the realm of social selling, insight is indeed the power.

Nurturing Relationships: The Heartbeat of Social Selling

At its essence, social selling is relationship-building, not just transaction-peddling. Cultivating authentic connections with potential customers is an investment that reaps loyalty and sales growth. This may involve sharing personalized advice, valuable resources, or simply offering words of encouragement. Over time, these connections flourish into robust customer loyalty, a bedrock for enduring success.

Measuring Success: Insights from Analytics

In the digital age, measurement is the compass for growth. Social media platforms offer a trove of analytics, serving as the lighthouse guiding your way. By interpreting engagement rates, follower growth, and conversion metrics, you unearth insights that illuminate your path. This analytical approach empowers you to fine-tune your strategy, ensuring that every move is calibrated for success.

In conclusion, mastering social selling is a strategic journey guided by insight. Armed with an intimate understanding of your audience, judicious platform selection, valuable content creation, authentic engagement practices, adept social listening skills, relationship cultivation, and analytical acumen, businesses can harness the dynamic power of social media to drive B2B sales. Within this ensemble of strategies, the [Business Owners Database, Verified B2B Emails, B2B Contact Database, CEO Email Addresses, Sales Leads Database, B2B Email List, B2B Leads Database, Verified Business Leads, and B2B Leads List] become your allies, propelling connections, nurturing enduring relationships, and catalyzing growth. The era of redefining B2B sales beckons – are you prepared to seize it?

[valvicos]

BonkCash Presale: Innovative Digital Token Launched on the Solana Blockchain

Introduction

Basically, the cryptocurrency landscape calls for serious investments which is usually the talk of the town. However, a cryptocurrency platform, BonkCash ($BONKC), emerges with a twist, a breath of fresh air and a playful, experimental venture that changes the script on traditional notions of value and utility. Deployed on the Solana blockchain, BonkCash invites users to engage with a digital token that eschews the weighty expectations typically associated with cryptocurrencies. Instead, it offers a fanciful journey through the realm of financial entertainment, embracing the idea that sometimes, the best experiences are those that prioritize fun over financial return.

Imagine the $BONKC token as a vibrant dance floor, alive with the dynamic movements of market forces. The symbolic 'R' in BonkCash's movement represents a lively dance, where price fluctuations create a rhythm that is both exciting and unpredictable. This isn't just another token; it's a unique ride decorated with disco lights, capturing the essence of joy and freedom. BonkCash is designed for those who want to immerse themselves in the experimental side of the crypto world, letting go of the stress of traditional investments and simply enjoying the ride.

BonkCash recognizes that many investors crave an experience that go beyond financial gain. The project stands firmly on the principle that $BONKC holds no essential value, utility, or promise of financial returns. Instead, it is an exploration of the intersection between digital currency and entertainment, aiming to create a community that appreciates the sheer delight of participating in something different. As BonkCash embarks on this space dance, it invites users to join in on the fun, reminding us that sometimes the journey is more important than the destination.

BonkCash, symbolized as $BONKC, is an innovative digital token launched on the Solana blockchain. Designed purely for entertainment and experimental purposes, $BONKC does not hold any intrinsic value or promise of financial returns. Unlike traditional cryptocurrencies, BonkCash has no dedicated roadmap or promise of utility, making it a unique addition to the landscape of digital assets.

BonkCash Presale: An Experimental Journey on the Solana Blockchain

The Presale Opportunity: As part of its introduction to the market, BonkCash is hosting a presale that allows early investors to acquire $BONKC at a special rate: 1 SOL for 1,000,000 $BONKC tokens. This presale is an exciting opportunity for participants to secure their stake in the token before its official launch. With a straightforward entry point—0% selling tax and no fees—the presale aims to promote accessibility and encourage participation from a wide audience. Investors can dive into this venture without the worry of hidden costs, making it easier to engage with the token and its community.

Airdrop Mechanism: Central to the appeal of $BONKC is its unique airdrop mechanism designed to foster community involvement. Unlike many other tokens, which often rely on complex strategies for growth, BonkCash aims to create excitement through periodic airdrop events. Token holders can earn rewards by engaging with the community—simply by following social media channels, tweeting about the project, and showcasing their support.

The airdrop process is automated, with a Telegram bot facilitating the distribution of tokens. For every point earned through community activities, participants can convert their points into $BONKC tokens, creating an engaging and interactive experience. The community plays a significant role in determining the conversion ratio after the token is officially listed, emphasizing collective involvement in the growth of $BONKC.

To further bolster this community-centric approach, 5% of the total token supply is allocated for the “airdrop bomb,” designed to reward the top 50,000 active Solana wallets. This strategic distribution ensures that the most engaged users are recognized, while also enhancing the BonkCash brand within the crypto ecosystem.

The R-Trajectory: A Funky Price Movement: BonkCash aims to distinguish itself from other meme tokens by introducing what it calls the "R" trajectory, a playful metaphor for the token's price movement. Instead of the typical downward trends often associated with memecoins, BonkCash aims for an upward trajectory, likened to a dance floor where price dynamics groove to the rhythm of the market. This unique concept positions $BONKC as a light-hearted and enjoyable investment option -  inviting participants to experience the thrill of a special ride in the crypto space.

Community and Engagement: The BonkCash ecosystem places a strong emphasis on community involvement. By leveraging social media engagement, the project encourages participants to contribute actively, creating a vibrant atmosphere of shared excitement. The presale not only provides a financial opportunity but also fosters a sense of belonging among participants, turning investors into community members who collectively navigate the ups and downs of the token's journey.

Pre-sale Details

● The amount for presale is 1,000,000,000 BONKC tokens.

● End of Pre-sale: 2024-12-20 12:00 (UTC).

● Pre-sale price 1 SOL = 1,000,000 BONKC. Min buy 0.5 SOL, Max buy 10 SOL.

● Use your wallet to send SOL to the presale address provided on this platform. Our system will automatically send BONKC tokens to your wallet instantly. You can send SOL any amount.

● The distribution of BONKC will be based on SOL time arrived. First come, first served.

● Once the presale is over. 30% of the funds raised will be locked in RAYDIUM liquidity. Similarly, 30% of the funds raised will be used for listing on Huobi and Hotbit exchanges. The other 40% of the funds raised will be used to buyback BONKC tokens after Pre-sale. This action will prevent people from dumping.

Tokenomics

Token Name: BonkCash

Symbol: $BONKC

Blockchain: Solana

Total Supply:  100%

1 Billion $BONKC will be minted in total. They will be distributed into 8 main pools, each with different unlocking schedules.

Liquidity Pool (17%):  Fully Unlocked at Launch

Ecosystem (15%):  10% unlocked 1 month after launch. Remaining 90% unlocks continuously from year 1 to year 4.

Presale (50%):  Fully unlocked at launch

Contributors (5%):  33% unlocked at year 1. Remaining 67% unlocks continuously from year 1 to year 2.

Partnerships and marketing (3%):  25% unlocked at launch. Remaining 75% unlocks continuously from year 1 to year 4.

Airdrop bomb (5%):  Fully unlocked at launch

CEX launchpool (2%):  Fully unlocked at launch

Advisory (3%):  33% unlocked at year 1. Remaining 67% unlocks continuously from year 1 to year 2.

Roadmap

October, 2024

Official website launched & smart contract deployed Pre-sale & Airdrop Started Pre-sale & Airdrop Started Developing the BonkCash platform

December, 2024

Pre-sale completed Airdrop distributed Listed on Raydium Listed on Coinmarketcap and CoinGecko The second marketing campaign

March, 2025

BonkCash listed on Hotbit, Binance and Coinbase exchanges BonkCash platform launched. Launch swap platform, staking program and liquidity pool. The third marketing campaign.

July, 2025

Launch of mobile apps and DeFi wallet Launch of the Borrow platform Listed on the top 10 CMC Exchange. Roadmap update

Conclusion

As the BonkCash presale progresses, participants are encouraged to embrace the spirit of experimentation and creativity that defines the project. This isn't about chasing profits or guaranteeing returns; it’s about engaging with a digital asset that revels in its purposelessness, inviting users to explore a space where entertainment takes precedence over traditional financial metrics. The $BONKC token represents a chance to be part of a unique narrative—a journey that doesn’t adhere to the conventional trajectories seen in most cryptocurrencies.

BonkCash symbolizes a shift in perspective, one that encourages participants to dance to the rhythm of market dynamics without the burden of expectation. It champions a community-driven ethos, inviting individuals from all walks of life to experience the thrill of something new and unexpected. By focusing on enjoyment and experimentation, BonkCash seeks to cultivate an environment where creativity flourishes, and the exploration of digital tokens becomes a joyous adventure rather than a calculated risk.

While many financial projects prioritize immediate gains, BonkCash stands out as a reminder that the crypto space can also be a playground, an arena for innovation, fun, and community engagement. As $BONKC embarks on its unique journey, participants are not merely investors; they are dancers on a vibrant floor, celebrating the unpredictable nature of this digital landscape. BonkCash invites everyone to join the festivities, offering an experience that promises to be as entertaining as it is unconventional. The presale isn't just an entry point; it’s an invitation to be part of something truly special, a lively, special celebration in the heart of the crypto world. Bonkcash have come to change the narrative by making crypto lovers to see the other side of the crypto space.

For more information about BonkCash please visit the following websites:  (formula)

Website: https://bonkcash.io/

Telegram: https://t.me/BonkCashOfficial

Twitter: https://x.com/BonkCash

Whitepaper: https://bonkcash.io/whitepaper.html

Bitcointalk Campaign: https://bitcointalk.org/index.php?topic=5512819.0

#cryptocurrency #Airdrop #Bitcoin #BonkCash #BonkCash

Author’s Information

Proof of Authentication:  https://bitcointalk.org/index.php?topic=5512819.msg64641603#msg64641603

Forum Username:  evichi            

Forum Profile Link: https://bitcointalk.org/index.php?action=profile;u=1717893

Participated Campaign:  Article

Solana Wallet Address: JCjBDjiRrkxXFLHfS46AeRrTx3XPMrCqd386HBBSE4zc

Email: victchos@gmail.com