#Customer value drop shipping vs affiliate marketing | Explore Tumblr Posts and Blogs

primetargetmart · 2 months

Text

Which is Better for Customers: Drop shipping or Affiliate Marketing?

Cost Difference: Drop shipping vs Affiliate Marketing for Customers?

Spot Cheaper Online Purchases Affiliate Products vs. Drop shipping? Affiliate Links vs. Drop shipping: Which Offers Better Value for Customers? Maximizing Savings: Choose Between Drop shipping & Affiliate Products? Smart Shopping: Understanding Affiliate & Drop shipping Pricing Models?

Drop shipping or Affiliate Marketing?

Affiliate Marketing: The Customer Advantage

Cost Savings: Buying through affiliate links is often more cost-effective for customers. Affiliate marketers earn a commission from the retailer, which means the price you pay remains the same as if you bought directly from the retailer, or sometimes even lower due to special promotions and discounts offered by affiliates. For example, purchasing a book through an affiliate link on a review blog might include a discount code or special offer not available elsewhere.

Trust and Reliability: Affiliate marketing usually involves established and well-known retailers like Amazon, Walmart, or Best Buy. These companies have robust customer service, return policies, and warranties. When you buy through an affiliate link, you can trust that you’re purchasing from a reputable source with reliable customer support. For instance, buying electronics through an affiliate link on a tech blog ensures you get the product from a trusted retailer with excellent after-sales service.

Exclusive Offers: Affiliate marketers often provide exclusive deals to their audience. These special promotions can lead to significant savings. For example, an affiliate marketer might offer a limited-time discount on fitness equipment through a partnership with the retailer, providing additional value to customers.

Dropshipping: The Customer Advantage

Unique Products: Dropshipping stores often offer unique, niche, or custom products that are not available in traditional retail stores. If you’re looking for a personalized gift, a unique home decor item, or a specialty gadget, dropshipping stores can be a treasure trove of unique finds. For example, a dropshipping store specializing in custom-printed apparel can offer unique designs tailored to your preferences.

Direct Interaction with Sellers: Dropshipping stores typically allow for more direct interaction with sellers, which can lead to personalized customer service. Sellers may offer customization options, special requests, or tailored recommendations. For instance, a dropshipping store selling handcrafted jewelry might offer custom engraving services, providing a personal touch to your purchase.

Supporting Small Businesses: By purchasing from dropshipping stores, you often support small businesses and independent entrepreneurs. This can lead to a more satisfying shopping experience, knowing your purchase helps a small business grow. For example, buying handmade crafts from a dropshipping store supports artisans directly, rather than large corporations.

Which is Better for Customers?

For Cost and Reliability: Affiliate marketing generally offers better value and reliability for customers. The cost savings from discounts and the assurance of buying from established retailers with strong customer service make affiliate purchases a safe and economical choice.

For Unique and Personalized Products: Dropshipping is the better option if you’re looking for unique or personalized items. The variety of niche products and the ability to directly interact with sellers for custom requests make dropshipping ideal for finding special items that stand out.

Conclusion: Both dropshipping and affiliate marketing have their merits, and the best option depends on what you value most as a customer. If you prioritize cost savings, reliability, and access to exclusive deals, affiliate marketing is the way to go. However, if you seek unique, personalized products and enjoy supporting small businesses, dropshipping offers a distinct advantage.

Ultimately, understanding the benefits of each method allows you to make informed decisions and enjoy the best of both worlds in your online shopping journey. Whether you’re buying through an affiliate link or a dropshipping store, you can find great value and satisfaction by leveraging the strengths of each approach.

1 note · View note

luistanuslazoarevalo-blog · 4 years

Text

Affiliate Marketing Vs. Drop Shipping

What is the best way to promote a product and at the same time get the most out of it? When considering overseas slope and an easy way to reach out our potential clients and customers all at once, we must think of technology and online marketing. If so, what is the biggest benefit of it? Traditional marketing or selling had to do with holding countless inventory items and that required both a huge effort and a costly budget to increase selling force. Would it not be amazing to sell a product without us buying it? Definitely, two of the most powerful ways of promoting and making profits are Affiliate Marketing and Drop Shipping. However, I personally think that Drop Shipping is the best method. For instance, when considering Affiliate Marketing, the one who sets up the commission margin is the manufacturer. They will have to pay you the commission, which are usually low. The way to make profits is to sell high volumes of a product, or sell high ticket items such as technology, camera equipments, gym machines, etc. On the other hand, Drop Shipping is based on how much commission you think you can make based on your added value.

0 notes

sema1234posts · 4 years

Text

How to start ecom business

The web based business industry is detonating. Physical stores that briefly shut may never open again.

Shopping on the web used to be a comfort and an extravagance, presently – it's a need. The web based business organizations that I work with can't keep enough items loaded. Web based business has been developing for some time, and the numbers beneath don't represent the new occasions prompting an expansion in online business deals.

Worldwide Retail Ecommerce Sales

I've been in retail since 2005, I've opened actual stores, I've dispatched beneficial sites and I've promoted little and enormous brands on the web. The measure of interest in online business right currently is exceptional.

A great deal of people need to realize how to begin an internet business. On the off chance that you will likely make a speedy buck – that is everything you'll do, the objective should be a versatile, beneficial business that endures. You must have a drawn out vision for building a resource that carries genuine incentive to the market.

The most effective method to Start An Ecommerce Business (Step-By-Step)

Examination Ecommerce Business Models

Start Ecommerce Niche Research

Approve Target Market and Product Ideas

Finish Your Ecommerce Business Plan

Make Your Online Store

Pull in Customers To Your Ecommerce Website

Online retail is a thriving business. Be that as it may, I've seen an excessive number of online business organizations battle to get footing. It's taken me years to master everything remembered for this page. Go through the data here to set your online business store, ensure yourself legitimately, get your funds all together, market and sell your item, and begin fabricating your store.

There's nothing additionally remunerating beginning a business from nothing and watching it develop. You develop it and nobody can take it from you.

Building an internet business takes more than picking a brand name, composing item postings, and beginning to sell items on the web. Indeed, even the best business thoughts can flounder in the event that you're not driving enough traffic to your site. Lean toward a bit by bit video course? Look at Ecommerce Business Blueprint. Not certain how the online business functions? Look at our web based business 101 article.

Stage 1: Research Ecommerce Business Models

Online Business Models

Starting your exploration is the primary basic advance. Try not to work off of a hunch. Developing any online business is a venture. Treat it accordingly.

There is certainly not a solitary business structure that works for everybody. Administration based business, programming, advanced item deals, and actual items are only a glimpse of something larger. If you want to do digital marketing course singapore, try Leapvista.

Before you can settle on what to sell on the web, you need to comprehend the diverse plans of action accessible.

It's not advanced science, however it impacts your business structure.

This is something I'll help you sort out in my Ecommerce Business Blueprint course.

On the off chance that you need to make money without contacting your item or contributing intensely toward the beginning, outsourcing or print on interest is a savvy decision.

On the off chance that you like having your own stockroom brimming with treats, you're contributing more straightforward and working with a wholesaling or warehousing (retail) model. Have a business thought for the ideal item thought or a most loved item you wish you could sell under your image? Investigate white marking and assembling.

And afterward there are memberships, where you cautiously minister a bunch of items or a solitary item to be conveyed at customary spans to your clients.

The internet business plan of action that pulls in me the most is a solitary item classification that you supplement with member promoting. You can handle the substance promoting and marking on an engaged item and center the remainder of your energy on driving deals by adapting traffic.

Assets On Ecommerce Business Models

I enthusiastically suggest that you take as much time as necessary and gain proficiency with the diverse plans of action and analyze them intellectually. At that point choose which one best lines up with your assets and promoting qualities. Additionally, consider where would you like to sell. Would you like to begin your own online store on Shopify or would you like to sell on Amazon? Obviously, you can do both, however promoting will be extraordinary.

5 Types of Ecommerce Business Models That Work Right Now

149 Legit Ways to Make Money Online

99 Online Business Ideas For Beginners

The Best 20 Online Marketplace Options for Selling Products

Upsides and downsides of Selling on Amazon, Etsy Vs Your Own Site

Instructions to Create a Non-Sketchy Amazon Affiliate Store To Launch A Private Brand

Instructions to Start a Clothing Line (Tips From 13 Fashion Pros)

Stage 2: Start Ecommerce Niche Research

Web based business Market Research

It torments me when individuals email me their internet business webpage and it's loaded up with several items, many classes, and no genuine core interest.

Except if you have a gigantic financial plan, you can't be the following Best Buy or Amazon. You need to specialty down to run a beneficial web based business store.

Picking your specialty is the main advance in starting your online business. Start this cycle by distinguishing fruitful organizations previously working in this space.

Ensure that the zone is serious – a nonattendance of rivalry generally demonstrates that there's no market, all things considered.

Try not to pick an excessively packed specialty, be that as it may, and skip anything overwhelmed by significant brands. In case you're experiencing difficulty with this, drill down further on what you need to do – the more explicit you are, the less rivalry you are probably going to confront.

Specialty ing down likewise gives you the advantage of having a ton of "shoulder" specialties, identified with what you do, yet not indistinguishable. You can cooperate with entrepreneurs in those specialties to cross-advance, become (or obtain) a subsidiary, and develop your client base.

Pick an item classification with at least 1000 catchphrases and spotlight on a specialty that does well in web-based media, where distributers in the region are associates on Amazon. On the off chance that you can catch a couple of associate advertising openings, you won't need to stress over delivery as much item, yet you can even now make a benefit.

Assets On Niche Research

The most effective method to Find Your Niche Online Without Costly Newbie Mistakes

What To Sell Online: 21 Product Ideas That Drive Ecommerce Sales

10 Ways To Figure Out What To Sell On Amazon and Profit

125+ Print on Demand Products To Drop Ship

12 Best Options for Your Amazon Research

100+ Simple Things To Make And Sell Online

Step by step instructions to Start a Content-First eCommerce Site

Stage 3: Validate Target Market And Product Ideas

Item Market Fit

Since you've recognized a specialty and plan of action, you may be enticed to begin chasing for items to sell.

Don't. Before you consider item thoughts, consider personas. You can't anticipate that individuals should purchase your item in the event that you don't have the foggiest idea who you're offering to.

Who right? What does the store speak to? Who are your optimal clients? You need to extend a reliable brand picture (an excursion that begins with your image name). A natural seed organization that began selling ordinary compost wouldn't keep going long.

Luckily, Facebook makes it generally simple for us to discover your intended interest group on the web. In particular, know precisely the number of individuals you can target. You can bore down to get exceptionally engaged numbers and nitty gritty socioeconomics.

Facebook Audience Size Example

I consider it a "targetable objective crowd" – its somewhat of an amusing term, however you'd be shocked to realize that most business visionaries have no clue about the number of individuals are in their intended interest group on the web. In the event that you need a brand focusing on in-your-face marathon runners that additionally appreciate mountain trekking, you may need to go somewhat more extensive. You can't construct a business if your intended interest group is just 100K individuals.

Your store persona needs to coordinate the desire for your clients and the items you sell.

Snap TO TWEET

Whenever you've recognized the picture you need to extend and the client you are taking into account, it's an ideal opportunity to think of item thoughts. I recommend beginning with one – you'll contribute less toward the beginning, and on the off chance that you need to offer more you can try things out with member showcasing.

In the case of a natural seed organization, you could discover mainstream natural items on Amazon and make substance to send traffic to those offshoot items. In the case of something bursts into flames, you can think about making your own image of that item. In case you're not 100% sure what to sell, you can utilize subsidiary advertising to approve your thought.

Before you put resources into the item, however, assess it cautiously. Regardless of whether you pick an outsourcing model, you need to test it cautiously and figure out the item yourself so you can recognize any possible issues and get ready client support contents to respond to basic inquiries.

A piece of approving your thought is to decide the reasonability of it. Will you providers that meet your valuing? What occurs if your provider falls through is there a reinforcement alternative?

Assets On Validating Product/Market Fit

21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities

The Complete Guide To Finding The Best Private Label Manufacturers

3 Keys To Analyze The Profitability Of Your Product

Stage 4: Register Your Ecommerce Business and Brand Name

Structure Your Ecommerce Business

On the off chance that you need to begin an effective business, you need a brand that associates with your persona. Distinguishing your persona makes constructing an internet business brand simpler. You may stay away from girlie tones and pictures on the off chance that you are offering items to corporate money managers keen on carrying on with a maintainable life.

However, before you set up your store and get into the low down of building a brand – there are some essential advances you'll have to take.

Pick a business name and register your organization. There are legitimate insurances and tax cuts for joining, so don't skip it.

Pick Your Store's Name

The name of your site and the legitimate name of your business don't should be indistinguishable, however keeping them steady has its ben

0 notes

fidamatrimoni · 4 years

Text

WHAT COURSES DO DIGITAL MARKETING INSTITUTE IN GURGAON OFFER?

99 digital academy, Digital marketing institute in Gurgaon offers one of the maximum good sized course in Gurgaon and Delhi. our institute specializes in simplest guides related to digital advertising and marketing. this virtual advertising route is created in this sort of way that pupil receives the whole know-how of virtual marketing like how virtual marketing is put into effect while we are launching services or products.

We at 99 Digital Academy constantly hold the course updated such that scholar needs to examine those factor that is operating properly now. We are supplying whole interactive classroom courses such that scholars can easily engage with the mentors.

WHO CAN JOIN THIS COURSE

STUDENTS Students who’ve just written or completed their class 12th or individuals who are pursuing commencement & those who’ve completed graduation can join a virtual marketing path. 99 Digital Academy digital advertising and marketing institute affords a sturdy foundation such that after completing this path they could start their personal work or do freelancing or can land themselves in a reputed digital marketing company.

PROFESSIONALS All of the operating professionals who need to upgrade themselves can be a part of the most in demanding skill in the marketplace i.e. digital marketing. Someone who needs to replace from their dull activity profile to new & growing digital advertising discipline can be a part of this route. Or those who need to get information in digital advertising for job merchandising can do the Course.

ENTREPRENEURS/STARTUPS/FREELANCERS

Marketers who need to develop their enterprise on-line or those who need to start their enterprise to earn online can be a part of 99 Digital Academy Digital Marketing Institute which can supply a boost to their enterprise & earn online. Freelancers can without difficulty upgrade their information on digital advertising and marketing and can attract more customers to boom their online earning.

WHY YOU SHOULD JOIN DIGITAL MARKETING COURSE FROM 99 DIGITAL ACADEMY AT GURGAON?

Virtual advertising knowledge has ended up a need in most of the activity profiles like computer pupil, control & engineering college students. agencies are seeking out employees who are digitally conscious and can use digital equipment to develop their enterprise.

You can join 99 Digital Academy for Digital marketing course in Gurgaon as we’re one of the main digital marketing course provider in Delhi NCR. so we realize what works in digital advertising & whatnot.

WHY PEOPLE ARE PART OF THE 99 DIGITAL ACADEMY DIGITAL MARKETING COURSE IN DELHI NCR.

Advertising specialists: Upgrading their abilities Specialists in different fields: Upgrading their understanding, switching job profile, freelancing Business owners, startups & marketers: Develop enterprise online, manage virtual marketing carrier Virtual marketing specialists: To take an in-depth understanding of virtual advertising Students & freshers: activity, certificates, live challenge & freelancing.

Module 1: Introduction to Digital Marketing Course About Digital Marketing Digital Marketing, Digital Marketing vs Traditional Marketing Digital Marketing Process & Penetration Targeted Traffic for your Product or Service Module 2: Website Planning & Creation using WordPress Introduction Different Types of Website Understanding Website terminology and purchasing domain name Get a hosting What is Name server & How To Change Name-server in domain panel How to Install WordPress How to Create domain email accounts WordPress themes Create pages and post in wordpress What are Categories vs tags Create Menus in WordPress How to Customize Themes WordPress Plugins Overview , Analysis, Installation How To Write Content Integrate Payment gateway and website security Website Planning Module 3: Email Marketing Introduction and Signup To Third Party Email Servers MailChimp Dive Deep in MailChimp Creating and publishing Normal website form Creating and publishing Pop-ups on our Website How to Increase Open Rates of Emails How to increase click rates of emails Change email id, hide contact address, new subscribers notification Make all Forms as Single Opt-in How to create Newsletter How to create Auto responder Module 4: Lead Generation through Digital Marketing Campaigns How to Design Landing Pages Design Landing Page using MailChimp A/B Testing and publishing landing page Module 5: Google Adwords (Search Engine Marketing) Adwords Overview Adwords Search Campaign Setup and Analysis Adwords Ad Extension Optimize the Search engine campaign Display Campaign Re-marketing Module 6: Google Analytics Google Analytics Overview Off Site Analytics Setup Google Analytics Link Google Analytics with Google Adwords, Google Website,etc Audience Analysis Google Analytics Acquisition Google Analytics Behavior Google Analytics Conversion Module 7: Search Engine Optimization (SEO) Search Engine Working SEO Introduction Keyword research– parameters Get Keyword Idea list from Google Adwords Shortlist Keywords on basis of Relevance, Monthly searches Finding parameters Google trends & Monetary Value Sort keyword on basis of 5 parameters Final Selection of keywords On page Introduction On page HTML Tags On page Meta Tag On page SchemaTag On page Content On page Keyword Placement On page Text Formats On page Image SEO On page Links On page social media tags On page site accessibility Module 8: Advance Link Building Tips to Get Links for Your Website Tier Link Building How to Create Use PBN (Private Blog Network) Module 9: Google My Business Overview How to add in Google My Business Tips for Ranking High on Google My Business Module 10: Google Webmaster Overview How to add website in Google Webmaster How to manage Google Webmaster Account Why it is necessary to link Google Webmaster Account with Google Analytics Module 11: Facebook Marketing Introduction and setup of Facebook page Tips to create engaging post How to Engage Facebook fans Advertise on Facebook or Facebook Ads Module 12: LinkedIn Marketing Overview, Profile building and Pulse posting LinkedIn Groups Company Pages Building and Strategy LinkedIn Ads Details LinkedIn Ads Creation Practically Module 13: Twitter Marketing Twitter Overview and Working Module 14: Youtube Marketing & Making money from youtube ads Why Youtube To Be Includes In Your Marketing Strategy? How To Plan Youtube Marketing Strategy What “watch Time” Is Golden How To Get The Subscriber Advantage Tools Needed For Making Youtube Videos How To Setup Youtube Account & Optimization It How To Research Keywords For Youtube Videos How To Structure Youtube Video To Get Maximum Impact Seo For Youtube Videos How To Create Amazing Youtube Thumbnails How To Add Youtube Annotations & Cards How To Promote Youtube Videos For Free Whats In Youtube Analytics How to Monetize Youtube Videos Youtube Ads Module 15: Online Display Advertising Online Display Advertising Module 16: Content Marketing Content Marketing

Module 17: Quora Marketing What is Quora How to use Quora to build your Brand. How to get free traffic from Quora. Module 18: Mobile Marketing Mobile Marketing Overview , Mobile vs app Building Mobile App using ANDROMO Buy Mobile App and Publishing it on Google Play Store Mobile Advertising using ad words SMS Marketing Module 19: Affiliate Marketing Overview of Affiliate Marketing Types of Affiliate Marketing How to start your own Amazon Affiliate Business. Module 20: Drop Shipping Overview of Drop Shipping Business How to find products for your drop shipping business How to market products to sell them in India or Worldwide. Module 21: E-Commerce Website What is e-Commerce Websites How to use Woo-Commerce for a WordPress Website Shopify Vs Woo-commerce Websites. Module 22: Online Reputation Management What is Online Reputation Management How to build your Brand Reputation Online. How to handle negative feedback of your customers online.

Module 23: Advance Digital Marketing Strategy Advance Digital Marketing Strategy How to plan & divide your digital marketing strategy in Phases.

Module 24: Conclusion

#DigitalMarketingInstituteinGurgaon #SEOTrainingInstituteinGurgaon #DigitalMarketingCourseinGurgaon

0 notes

brisbane-now-blog · 5 years

Text

Wix, Shopify, Weebly & SquareSpace Compared

Ok today we are going to talk about a comparison between Wix, Weebly, Shopify and Squarespace. This is a decision a lot of people working on e-commerce projects are going to face. What do you do when you're starting up? So, let's look at the four of them!

I mean these days many businesses want something simple. You want to concentrate on their core business and not worry too much about the technical IT world. That's a decent way of looking at things! You want to do what you're good at and keep the techy stuff to the tech heads!

If you choose Wix, Weebly, Shopify or Squarespace - you're just paying a small monthly fee. All the technical back end things are going to be taken care of. These are the four main players in the space of hosted e-commerce.

Firstly, I’d just like to start by saying I'm not affiliated to any of these providers. I didn't want to just base my opinion on anecdotes or stories I heard from friends or whatever. I want to actually do some testing and get some real database my opinion on and I'm sure you've tried Googling!

I'm sure you've tried Googling a “Wix VS Squarespace” blog. Or, with “Shopify vs. Wix” or “should I choose Wix” and you come across a lot of affiliate blogs. These guys have no intention of providing you a real answer. All they want to do is get you to the point where you feel informed and you ready to buy. So, when you buy you buy them from their affiliate link. On those blog so you never going to get a real and unbiased look. It's a real problem on the internet these days we go when we look at all these blogs. They are just full with affiliate links! They don't give you an objective comparison! They make all sorts of superficial comments, like Stars or marks out of 5. They are practically useless when it comes to making an informed comparison.

The first aspect we should look at it is the actual market. Let's not mess around here! This is a massive, massive market! Web hosting is a 136 billion dollar market in 2019!

It's massive and when you combine Squarespace, Wix, Weebly and Shopify? These guys control 4% of the market. So, I mean you talk about 5 billion dollars between these guys!

Squarespace is the biggest at 1.7% of the market. Wix is 1%, Weebly 0.5 and Shopify the smallest at 0.5%. Let's not get too hung up on that 0.5% number! 0.5% of 136 billion dollars is still hundreds of millions of dollars! So, it is a massive corporation! All of these companies have been around for several years now. So, you can be pretty sure that they are all very stable brands. All very good brands at this point in 2019. So, you don't have to worry about them being small, little tech startups. They aren't just going to blow over in the next couple years! They will they will be around for a long time! So, any choice you make you will probably be ok.

The three most important things are: server speed, reliability and price. These are the basic things that everyone has to provide. Your website has to be online as much as possible! It needs to be fast! So, let's look at the speed first. Let's look at server response time!

server response time

So, what do we mean when we talk about server response time? This is the time it takes from when you click on a link to when that page starts loading in the browser. This is an important thing because if you're taking more than two or three seconds to respond? Then a lot of people are just going to close that TAB in their browser! They will forget about you forever! So, these providers need to be very fast.

When you look at the market leaders like Amazon on eBay? Depending on where you are in the world, you looking at one or two or three tenths of a second! That page will start loading FAST! So you want to be in that range! The average is going to be around 0.7 seconds for the industry. An average web host will start loading and 0.7 seconds. So, let's get to the point who is quicker!

Wix is quicker! 0.35 seconds! So, on average in our testing with we were testing them for 3 months. Averaged out over 3 months is 0.35 seconds! Wix is very fast! Very close to the industry best. I mean they're up there with the eBay's and Amazons! Very quick!

Shopify was not far behind. A little bit slower at 0.49 seconds. Half a second... Shopify is still very respectable. These are the two ahead of the industry. In terms of their server response time.

Squarespace was bang on average at 0.78 seconds. Still pretty decent, nothing flashy. Weebly, still close to averages well 0.87 seconds. A little bit slower than average but still decent. I think we can see all these guys are pretty good when it comes to their servers. They're massive hosting companies and they know what they're doing. They're all coming in under 1 seconds. So speed shouldn't be a massive problem. Though, when you are in the ecommerce world every 10th to of a second is equal to money. What I mean I mean we're living in a world where people want everything in an instant! If it feels a little bit laggy it makes your brand look a little bit slower!

Even half a second of lag is going to cost you 5% of your page views. It's going to cost you 3 or 4% of your sales! So, think even a small a small company doing only $1,000 of revenue. That’s a part-time side business. If you lose 3%? if you lose 4%? You've lost $30 or $40. That's the entire hosting fee for your month!

You can see obviously the $10 or $20 you might save? It's going to add up in the long run. So, if you're serious about your project you go with something high quality! So, we can, in conclusion definitely recommend Wix! We can definitely recommend Shopify. Those guys are on it when it comes to the technical speed of their service.

We have to note that we did this over 3 months. We were basing it on data from all around the world. We had servers in North America, South America, Asia, Europe, and Australia. So, my numbers are based on the average of all those things. If you're close to North America and all your customers are there? You're going to have faster results. If you're on the edge of the internet? like in New Zealand South America, or in the Pacific Islands? It's going to be slower.

Reliability

Reliability is another factor that you need to consider when making a selection. We just assume a website is online 24/7 365. 0% down time? Is that realistic? It's not realistic! Even big brands like Nike when they come out with a hot new item they get flooded with requests they go down! Ticket websites? A massive new show is advertised for sale? They get flooded and experience downtime.

You might have 0% downtime until you have achieved some level of viral success. Then suddenly your cheap web host can't handle the traffic and you'll go down! So, let's get to the point! Which of these web hosts actually had downtime? I mean, you're going to be surprised!

All of these web servers are very reliable! Weebly & Squarespace had little bit of downtime. Wix and Shopify had no downtime. We logged it for 3 months and after three months Weebly had 38 minutes of downtime. Squarespace had 22 minutes. I mean that those aren't big numbers. 38 minutes is still 99.91% up! Which is what the industry standard is. Squarespace was at 99.95% still very good! Note that it might not even be Squarespace fault. There are all kinds of possible network problems on the Internet. It's a complicated place! so they're all pretty good. Wix and Shopify were outstanding though. They were outstanding at 99.99! That’s 4 nines! Basically zero downtime! That's great when we're in a world where even some massive place like Facebook and can crash. For an entire morning! Facebook experienced several hours of downtime.

So, just watch out for those catastrophic events. They can happen. They usually don't, but when I do? Your 3 month period can turn into 99.8% if you had her a random event like that.

Price

The next factor we're going to talk about is price. I mean they are all in that sort of $18 to $29 range. They're all pretty similar they shouldn't be massive costs to work. However, to a hobbyist people just starting out? Those few dollars a month they can be important! Like groceries and bills that you need to pay!

We're not going to go for the cheapest Wix plan because it doesn't have shopping. You've got to go up to the basics business option, which would have ecommerce. That's the $18 a month option. The nice thing that Wix has is it doesn't have a transaction fee when you make a sale. So, just look at those things as well! Because as you grow those fees are they going to outstrip what your actual subscription is. Things like Shopify they do have a little fee on each sale. They can add up! They can eat into your margin! We're talking about an industry where if you're advertising on Facebook? Or if you're advertising on Google? Then your margins are going to be slim! We can be operating on those 10% to 20% margins. If you lose 3% or 4% percent of your money on fees? Then a product that was viable become unviable. Or even it could become a loss maker, if it wasn't for those fees! So just be careful of that!

Weebly in Squarespace they don't offer any features that we don't have with Wix. They cost a bit more too - Weebly at $25. Squarespace at $26. We wouldn't recommend them on value.

Wix gives you all this for $18! So, I think for the simple end of town we are going to recommended Wix. Then, if you want to get into the more technical side of e-commerce? If you want drop shipping or Amazon or eBay type things? Then Shopify has the better integration with other ecommerce platforms. So, just make sure you check! If you're already working with some e-commerce and you need a good integration? Just check that your choice has the features you need.

Shopify definitely has the higher functionality in that space. If you're already working with somebody and you need a good integration? Just check that your solution has the features you need.

Shopify definitely has the higher functionality in that space.

If you're a simple crafts or home business? Then Wix or any of them will do a good job! Wix is cheaper! So, if you're a home business? Or, you're a simple business model that produces and ships its own items? Then just go with Wix! I think that's an easier way of doing it.

Conclusion

So, in conclusion which one do we recommend? I think in the end we recommend Wix for simple things. We recommend Shopify for advanced ecommerce solutions. The other two Weebly, and Squarespace? They were there still decent I mean if you're familiar with them and you're doing well with them? There's no reason to change! They're still good! If you're starting up with something simple and don't intend to do anything fancy. If don't intend to do drop shipping or Amazon and you want to keep it as a simple e-commerce business? Then go with Wix! If you think you're going to go into something more complicated in the future? Then Shopify is the one you want.

A nice thing to note here is that Wix has free web hosting. So, you can actually try it and you don't have to spend a thing. You could go to Wix right now set up a website! You'll have little ads on it but it'll be free. You can get familiar, you can learn it, and you make a well informed decision. I mean if you take anything from this article, it's try it yourself! Go ahead and try it! The best thing to do is to experience it for yourself.

Shopify also has 14 days free. You should be able to set up a store in the first one or two days and get some experience. I mean, go hard for those 14 days and try your best! See if it works for you!

Definitely try those two!

Another thing we have to mention is the obvious option is to use none of these! There are always open source ways of doing everything! WordPress is still much larger than any of those for and it's free! If you've got web hosting already and you're comfortable with WordPress already? Then there's no need to jump on the bandwagon. Any of features of these are ecommerce solutions you'll be able to do yourself in WordPress.

Though, if you're not a website Guru? Then look at those four hosted Solutions. They include tech support, and all your hosting back end stuff is covered. You don't have anything to worry about! All you have to do is run your company without worrying about the tech stuff. So, I think that's enough! I think we've covered it!

Our conclusion is - if it's simple then Wix! If it's complicated then Shopify! If you're a Guru? You don't have to choose any of them! You can build it yourself!

youtube

0 notes

topicprinter · 5 years

Link

See my original post at https://www.reddit.com/r/Entrepreneur/comments/doancs/is_dropshipping_actually_dead_or_just/I've worked on software for the last 6 years. Doing some research a few weeks ago I learned that eCommerce businesses typically a) make more money than software companies, and b) find profitability faster. source: https://www.julian.com/guide/growth/introSo I decided to go on a bit of an adventure. I became interested in eCommerce, either for the sake of learning about eCommerce software and how I can profit on the software side, or maybe even running my own online store. Here's what I've learned.Drop Shipping Is 95% Scams, 5% LegitShopify, Oberlo, Spocket, et. al are selling this pipe dream that people can find random Chinese crap and make a killing marking it up for their country's market, all from the comfort of their couch! And to get started all you have to do is get a $30/month shopify store, a $15/month subscription to "premium" drop-ship products, and whatever else can be upsold.I wonder how many people are out there right now spending upwards of $50/month on eCommerce software that makes them nothing, vs how many people are actually breaking even. If I had to guess I'd say 99% of people on the basic Shopify subscription haven't made a dollar.The worst part is Shopify is worth no more than $5/month. I've started making on online store with Wordpress and WooCommerce. I'm spending $5/month on Digital Ocean and $12/year for my domain name on Google domains. There is so much open source software out there it kills me to see intrepid upstarts wasting their money on convenience solutions.So Where Does a Drop Shipper Add Value?I believe according to my subjective research that there are at least two ways for a dropshipper to add value. Create a brand that people love (obviously you have to be a creative person with a bit of a following for this to work), or add knowledge about the product that helps consumers find the product they need.My selected niche is the latter. Products I'm intending to carry almost always come with MAP (Minimum advertised price), which sets a price-floor across the industry. I can only compete on price by offering select discounts to specific customers, anything else will get me blacklisted, so everyone competes on knowledge and advertising, with knowledge being more powerful: will this product fit my boat? will it last 5 years? Does it have X function with Y conditions, etc.Wayfair is a prime example of this. They add tremendous value with features and filters that let me select the perfect product that fits my home, plumbing fixture, electrical appliance, etc. (I've used Wayfair helping my dad upgrade fittings at his property.List of Free ShitNeed a sweet vector logo? Inkscape is an open source alternative to Adobe Illustrator that makes beautiful vector art, and it doesn't cost anything. It takes probably 5 - 10 hours of tutorials to get well up to speed on everything, then the world is your oyster. Infinite free logos that are as good as your imagination. https://inkscape.org/What about Photoshop? Well if you want a free version, try GIMP https://www.gimp.org/. GIMP is an open source image manipulation program for raster images (the counterpart to vector). Here you can make great advertisements, remove backgrounds from products, make textures etc. Again, you gotta put the work in but its free.Build a site totally free. When I was building my site I didn't pay anything for hosting. Here's how: I built the site locally on my laptop, and only published it when I needed it to be public to the rest of the world. I followed this guide (I am not affiliated) https://webdesignerwall.com/tutorials/installing-wordpress-locally then I followed this guide to install WooCommerce (also not affiliated) https://docs.woocommerce.com/document/installing-uninstalling-woocommerce/ then when you're ready, you can migrate your site to your server with this free (and not affiliated) plugin https://wordpress.org/plugins/all-in-one-wp-migration/Hope you all found this interesting, or useful, or at least hopefully it didn't actively piss you off.

#/r/entrepreneur #reddit

0 notes

philipfloyd · 6 years

Text

Google Analytics Insights – The Best Tips for Your Business Success

You know how important online presence is to any business and how valuable it is to deliver performance. But how well do you understand your users’ path and what makes them engaged? How often has it happened to you to find out specific things about your traffic and make correlations but didn’t know the steps for filtering your data?

Understanding your Google Analytics results can be hard and tricky, but Google Analytics Insights is the everyday solution. It’s like training for the race and come home with the medals.

The great side of GA insights is the personalized list of marketing tips and tricks you get based on the activity of your business. It uses a machine learning algorithm, named Analytics Intelligence, which makes it easier for the business owner to discover what’s important in the pile of data and then take meaningful action. And the best thing of all is that you can ask questions and get directions.

Understand Year over Year Growth of Average Order Value

Know What Users Are Interested in Purchasing Right Now

Keep Your Loyal Users Engaged

Find Any Anomalies for Your Website

Find the Landing Pages with the Worst Ecommerce Conversion Rate

Track the Revenue Trend for Your Products/Services

Google Analytics Insights offers great guidelines for your website. For starters, you can select some questions from a standard list to get some directions. Straight form the Insights go to list of questions regarding users, traffic trends, content analysis, users behavior, product performance and technical performance.

Creating great campaigns and improving your digital marketing results is mandatory for success, that’s why you should keep an eye on Google reports for insights.

1. Year over Year Growth of Average Order Value

For e-commerce websites, Average Order Value (AOV) is one of the most important metrics that should be tracked. It a metric that measures the total average of all the transactions made by a customer each time they place an order on the website, within a specific period of time.

AOV is determined by measuring sales per order, not sales per customer. Although one customer may come back multiple times to make a purchase, each order would be counted separately in the AOV.

Keeping track of Average Order Value would help business owners to be aware of key business decisions such as advertising spend, store layout, and product pricing. Google

To find out the year over year growth of AOV you need to go to insights. You can access it from all the google analytics dashboards; it doesn’t matter where you are.

Then, you can search for “year over year growth of Average Order Value” or go to Conversions » Ecommerce » Overview. There you can see something similar to the next graphic.

You can see if your AOV has increased or suffered a drop. In the first case, a higher AOV will increase your ecommerce store’s profitability. In the last case, it means that this year’s orders (according to the graphic, it is 2018) are fewer than the ones from the previous year (2017).

You can increase the AOV by a few improvements/tricks in your selling process, such as:

Offer free shipping. There are lots of websites that offer free shipping with regard to the period of shipment.

Offer limited free shipping for a specific order value. For example, chose a free shipping value of $25 or $30 depending on what type of products you sell. If you’re selling luxury products, unfortunately that doesn’t apply.

Offer additional products right in the card after the customer placed a product. If you give recommendations based on what the customer ordered, you might encourage additional spending

Give coupons to loyal customers to inspire them to make purchases.

Start a loyalty program. You can create fidelity cards with points and for each purchase, the customer can collect points.

The beautiful side of this Overview panel form Analytics is the Marketing section, where you can see what campaigns are performing in terms of transactions, revenue, and AOV. You can see here what online marketing strategy (promotion, coupon codes, affiliation) works best:

2. Know What Users Are Interested in Purchasing Right Now

If you want to know who is interested in buying right now from the whole list of leads, then In-Market Segments is the choice you should make. In-Market Segments reflect the users who are interested in a product and close to converting. They can help you decide what to promote or how to remarket.

Simply click on Insights and search for “Know what users are interested in purchasing right now” and you’ll see a similar report for your website:

In the screenshot above, you can see the In-Market Segments for Aug 1, 2018-Aug 31, 2018. And if you look at the number, you can see that they have grown significantly over the past month. By clicking on Go to Reports from your Google Analytics Account, you will be redirected to Audience » Interests » In-Market Segments.

Here you can create segments and keep track of what you’re interested in. This way you have an easy management and a clear sight of who is more active and who needs a little help. You can see Google Analytics data regarding behavior, e-commerce conversions or goals completition.

Based on the results above you can use remarketing, and focus your lower-funnel marketing (e.g., promotions, discounts, product bundles) on these users. For example, create audiences with conditions like “In-Market Segment exactly matches Financial Services/Investment Services”. You can then use these audiences in AdWords, DoubleClick Bid Manager, or DoubleClick Search remarketing campaigns.

If you want to create audiences, you have to go to your Admin panel » Property » » Audience Definitions » Audiences.

After you select Audiences, you can set up the steps for Remarketing and create your first audience.

3. Keep Your Loyal Users Engaged

Loyal customers are hard to achieve and once you gained their hearts you must keep their engagement rate high. If you want to see the percentage of loyal users, you can search for “How loyal were your users from September?” in the GA insights section.

On the site we analyzed we could see that the loyality rate was 5.87% in September compared to August.

To follow up on these numbers, you can see the exact number or users if you go to Audience » Behaviour » New vs. Returning and select the last 28 days or check the monthly trend of users over the last 12 months.

You can always compare these results with the previous year and for that you have to look at the year over year growth of users. For the analyzed site, we have an increase of 4.11%.

In case there was a decrease there are some things to consider, such as adding new site features, product strategies, or marketing activities.

4. Find Any Anomalies for Your Website

If you think something strange happened to your users or your website, you can search to see if there were any anomalies in users, sessions, impressions, transactions and more. Google uses a specific model – Bayesian state space-time series model – to forecast values that stand out beyond the normal trend in the time series data:

Analytics Intelligence Anomaly Detection is a statistical technique to identify “outliers” in time-series data for a given dimension value or metric. Google

Go to Google Analytics Insights and search for “Any anomalies in the number of users last week?” and your question will be answered. For the website we analyzed we can see there is nothing abnormal regarding users.

There are two types of anomalies presented in Google Analytics:

for sites that experience a spike;

for sites that had a drop in sales or some metrics perform poorly.

In case you find anomalies in your account that signal some negative performance, then you should look at the results and the period of time. As you can see in the screenshot below, Google detected 1 anomaly in the time series analyzed marked with a red dot. It identified it as an anomaly because it wasn’t accurate regarding historical data.

Source: medium.com

You probably know about Google Analytics alerts. You could find them at Customization » Custom Alerts » Manage Custom Alerts » New Alert. And you could add alerts to keep an eye on the problems that appear. For example, you can have an alert in case your transactions dropped to a specific value.

5. Find the Landing Pages with the Worst Ecommerce Conversion Rate

Finding pages that don’t bring any commercial benefits can be hard to spot and Analytics insights has the information on that. For the site we used on this analysis we received some recommendation of what needs to be improved and one of them was the poor landing pages in terms of ecommerce conversion rate.

We saw that some of your top landing pages performed >25% worse on ecommerce conversion rate this month.

Over the time period analyzed, the overall ecommerce conversion rate of the site was 0.57%, according to the Google Analytics results. Tracking this type of data helps you see the conversion rate and the directions for improving it. For keeping the numbers high you have to keep the content relevant for the type of traffic you have for those pages. You need to answer the following questions:

If there have been changes in the traffic sources to these pages, have you made sure the content is relevant to that traffic?

If you changed the content on these pages, did you notice a change in user behavior?

To see the type of traffic you have for your pages, go to Behaviour » Site Content » Landing Pages. Here chose the secondary dimension: Traffic Type.

6. Track the Revenue Trend for Your Products/Services

Once you understand the popularity of certain products and discover what’s accounting for your highest ROI, your business will grow.

Tracking the revenue trend for your products can be really helpful in understanding what’s working and what products didn’t bring so much revenue. If you search for “Trend of Product Revenue by Product” you’ll see a chart similar to the one below:

As you can see in the picture above there is a spike in revenue. This chart is very efficient in discovering which products are most effective. So in our case, we should look at the product that had a drastic increase and go further in discovering what we did that day or during the previous days.

I performed the search once more to see if this spike appeared again in the last 3 months by going to Conversions » Ecommerce » Product Performance. And it seems it happened again in October so it wasn’t just a one-time thing, but still the spike is pretty high comparing to the normal growth of the website.

Conclusion

Google Analytics Insights is the online guide that helps you see the missing opportunities, the lacking performance, the anomalies and get recommendations and straight answers to your questions with direct reference to the reports and graphs. Following the above actionable insights we talked about, and looking through the customized reports will give you the chance to improve your Google analytics data, increase sales and perform conversion rate optimization

It is very easy to use. You can ask questions or look for specific metrics and dimensions and Google Intelligence will give you directions to the analytics reports. You’ll get recommendations and see what you should do to improve the metrics and the parts of your website that aren’t performing so well in the sales funnel.

The post Google Analytics Insights – The Best Tips for Your Business Success appeared first on SEO Blog | cognitiveSEO Blog on SEO Tactics & Strategies.

from Marketing https://cognitiveseo.com/blog/20593/google-analytics-insights/ via http://www.rssmix.com/

0 notes

krisggordon · 6 years