#Corey Colliet

[meryljohnsonportfolio]

Creed II - Complex Con

Creed II took over Complex Con 2018 by recreating the boxing gym experience for fans and a Terrence J hosted Q&A with stars Michael B. Jordan, Florian Munteanu, director Steven Caple Jr. and celebrity trainer Corey Colliet. This 360 marketing execution included an opportunity for fans to play Creed: Rise To Glory VR game, participate in giveaways of Michael B. Jordan and Nike’s exclusive Huarache shoe collaboration, special influencer and press Q&A with the cast/director and Michael live in the studio on Complex’s Open Late. Fans were treated to custom t-shirts and branded boxing merch from Title Boxing. 61K+ attendees visited the space over the course of the weekend. The activation, press and media garnered: 2.1M editorial and social impressions on Complex. 

Additional Key Metrics:

7% of the overall conversation for the weekend

11MM Earned Impressions

100% Positive/Neutral

SOCIAL VERBATIMS:

People were getting excited to experience the ring at Complex Con

People were sharing photos and videos of their experience at the booth meeting MBJ and Florian

The Fight posters, T-Shirts and the Huaraches were a big hit

Getting the #Creed ring ready for @michaelb4jordan 👀 Come thru today to see it all go down. #ComplexCon

It’s about to go down! #creedII @complexcon

We’re so excited for #Creed2 @nukethefridge is headed to Complex Con to interview Michael B. Jordan (Adonis Creed), Florian Munteanu (Viktor Drago), Steven Caple Jr. (Director) and Corey Calliet (Trainer) Stay tuned…

Me and my ace #chazodagreat #creed2 #complexcon2018

If there was a year to go #ComplexCon it was 2018.  @michaelb4jordan promoting #Creed2 in between all the talks and performances 😭 2019 better not disappoint.

Don’t wish for it work for it.... #Creed2 #complexcon2018 #blessed #mrcalliet👑

😩 I’m just going to eat my snacks in a corner & dream about the Bomb workout I’ll have in the morning ✊🏾

He's such an amazing person! Continue to shine Mike! Congratulations on your limited edition sneaker with @nike

I can’t wait to see it! 🙌🏾 #michaelbjordan #fenomlife3 Repost @michaelb4jordan

Today at #Complexcon 💢 Creed vs Drago I can't wait for #Creed2 🥊🥊#MichaelBJordan #TeamMBJ #FlorianMunteanu

One good thing happened today I got to see @michaelb4jordan at complexcon. Lol I could've just died. I can't wait to see #CREED2. 🥊🥊

From the #Creed2 booth at #ComplexCon. So excited for this movie!!

That poster is awesome!! Looks like I’m might be hitting the eBay lol

Hey @michaelb4jordan @creedmovie got any extra double sided movie posters lying around from @ComplexCon today🤷🏼‍♂️🤷🏼‍♂️🤷🏼‍♂️

@michaelbjordan His smile is Amazing!☺️❤️ Those shoes are cute 😍

What’s themmm on his feet tho

Friends and Family Huaraches, limited to 400. Designed by Michael B. Jordan. #complexcon #CREEDII

From the #Creed2 booth at #ComplexCon. I am SOOOOO ready for this movie! CreedVSDrago #Rocky #Creed #MichaelBJordan #IvanDrago #Drago #boxing

@pizzaplanettruck They are giving away a shirt if you try the VR experience, but looooooong line.

Where can I get one of these T-shirts ASAP?

Need this T !!!!!!

Social Influencers who visited the space included:

Ashley Everett: 565k followers

Dexter Holman: 13.6k followers

DJ Damage: 79.4k followers

Eric Bigger: 167k followers

Jo Joe: 604k followers

Pat D. Lucky: 2.6m followers

Splack: 1.4m followers

Wuz Good: 703k followers

Jasmine Luv: 1.2m followers

Baby Kaely: 301k followers

Porscha Coleman: 134k followers

Frank Atkinson (Rude Gentleman): 148k followers

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A post shared by Michael B. Jordan (@michaelbjordan) on Nov 7, 2018 at 8:50am PST