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Red Chillies Entertainment’s #ExtraFormat for Kaamyaab Goes Viral

Red Chillies Entertainment posted a meme based on a unique format across its social media handles. This original #ExtraFormat meme was created exclusively to promote its upcoming movie Har Kisse Ke Hisse Kaamyaab, which the makers have been promoting as an Extra Se Extraordinary story. As seen below, the seemingly simple meme placed the protagonist’s catchphrase ‘Enjoying life. Aur option kya hai?’ in a creative manner to highlight the difference between the ‘extra’ versus the ‘extraordinary’ way of life. Red Chillies Entertainment View this post on Instagram Life mein kuch extra nahi, kuch extraordinary hona chahiye! Fir hoti hai woh #Kaamyaab… #ExtraFormat A post shared by Red Chillies Entertainment (@redchilliesent) on Feb 27, 2020 at 4:32am PST Youtube View this post on Instagram Kaaaaaaaaaafi Extraaaaaa 😋 #ExtraFormat A post shared by YouTube India (@youtubeindia) on Feb 28, 2020 at 5:42am PST Tata Sky View this post on Instagram Go beyond extra! Enjoy Tata Sky covering the extraordinary mile of Jingalala Entertainment. #ExtraFormat #TrendingFormat #Extra #ExtraOrdinary #Trending #TrendingTopic #HeyItsMarketing A post shared by Tata Sky (@tataskyofficial) on Feb 28, 2020 at 11:34pm PST Global Desi View this post on Instagram You know the difference 💁🏼‍♀️💚 | A Global Desi version of the #ExtraFormat 💫 #Jalsa #SpringSummer #GlobalDesiSpringSummer #NewArrivals #GirlsOfGD #GirlsOfGlobalDesi #VoiceYourStyle #SummerOOTD #Travel #Music #BFFGoals #Twinning A post shared by Global Desi (@myglobaldesi) on Mar 2, 2020 at 2:57am PST Blackberrys View this post on Instagram Here is an extra day to be extraordinary with Blackberrys. ONE SUIT X MANY LOOKS #Extraformat #onedayextra #leapyear2020 #KeepRising #Blackberrys #blackberrysmenswear #MensFashion #Menswear #Fashion #Shirt #Trousers #suits #multitude #Fashion #MensFashion #fashioninsta #style #formal #formaldress #design #dress #gentleman #menstyle #style #mensstyle #men #bhfyp #shoplocal #shoppingonline #shopping #happyshopping #WeddingAttire #weddingseason A post shared by Blackberrys Menswear (@blackberrysmenswear) on Feb 29, 2020 at 8:24am PST Mad Over Donuts View this post on Instagram Nothing wrong with being a little extra!🤷‍♂ . . . #MadOverDonuts #LoveAtFirstBite #Trending #ExtraFormat A post shared by Mad Over Donuts (@madoverdonuts) on Feb 28, 2020 at 8:22am PST Sony TV View this post on Instagram An extraordinary dancer will go out of the comfort zone to display some excellent moves in 90 seconds! The search begins in #IndiasBestDancer on 29th Feb, every Sat-Sun at 8 PM on Sony TV. #ExtraFormat #BestKaTest @terence_here @geeta_kapurofficial @malaikaaroraofficial @bharti.laughterqueen @haarshlimbachiyaa30 A post shared by Sony Entertainment Television (@sonytvofficial) on Feb 27, 2020 at 7:01am PST Chings Secret View this post on Instagram Give your snacks an extra dash of tadkedaar Schezwani flavor with Chings Schezwan Chutney! #extraFormat #TrendingFormat #TrendingNow #Trending #TrendAlert #PostFormat #CreativeSpot #TopicalSpot #MomentMarketing #chingssecret #chings #desichinese #ilovedesichinese #chingsdesichinese #schezwanchutney #ranveersingh #ranveerching #captainching #nomnom #indianfood #indochinese #chinesefood #recipes #spicy #foods #eeeeeats #foodies A post shared by Ching's Secret (@chingssecret) on Feb 28, 2020 at 4:16am PST fuhsephantom View this post on Instagram An expression that has made an impression! Who better than Pakhi to give a voice to the unsaid feelings? ❤ #ExtraFormat #NewTrend #Manmarziyaan A post shared by Phantom (@fuhsephantom) on Feb 27, 2020 at 11:37pm PST Viacom18 View this post on Instagram A little extra and a lot more fun! #Viacom18 adds extrrrraaaa entertainment on your #LeapDay2020. Happy bingeing! #ExtraFormat A post shared by Viacom18 (@viacom18) on Feb 28, 2020 at 6:54pm PST Radio City View this post on Instagram Your favourites from Web Series space are hoping to win this EXTRAORDINARY Trophy. . Log on to www.hitlistwebawards.com and vote now. **LINK IN BIO** . . #HitlistWebAwards #ExtraFormat #TrendingFormat #Trending #MomentMarketing #TopicalSpot #CreativeSpot #TopicalPost #SocialSamosa #PostFormat A post shared by Radio City India (@radiocityindia) on Feb 28, 2020 at 2:54am PST Pampers View this post on Instagram Your baby deserves all things extraordinary! With the Pampers Premium Care Range, get ultimate softness for your baby. #ExtraFormat A post shared by Pampers India (@pampersindia) on Mar 2, 2020 at 1:44am PST Mahindra First Choice View this post on Instagram You know where to go for getting the best deals for your dream car. #mahindrafirstchoice #extraformat #postformat #socialsamosa A post shared by Mahindra First Choice Wheels (@mahindrafirstchoice) on Feb 28, 2020 at 8:39pm PST Policy Bazaar View this post on Instagram Extraordinary belongs to those who create it! #extraformat #trending #momentmarketing #socialsamosa @officialsocialsamosa A post shared by Policybazaar (@policybazaar) on Feb 28, 2020 at 4:00am PST Balaji Motion Pictures View this post on Instagram Once upon a time, there was an extraordinary gangster... #ExtraFormat #OnceUponATimeInMumbaai @ajaydevgn @ektarkapoor @shobha9168 @ruchikaakapoor #BalajiMotionPictures A post shared by Balaji Motion Pictures (@balajimotionpictures) on Feb 27, 2020 at 8:12am PST Tata Capital View this post on Instagram #CountOnUs for everything extraordinary you want in life! . . . #ExtraFormat #TrendingFormat A post shared by Tata Capital (@tatacapital) on Feb 28, 2020 at 4:38am PST Irish House India View this post on Instagram To all those extraordinary times you’ve had with the gang! 🍻 . . . #IrishHouse #BeingIrish #ExtraFormat #TrendingFormat #HappyHours #UnconditionalHappyHours #IrishVibe #IrishPub #IrishExperience #Mumbai #Pune #Kolkata #Delhi #Noida #Bengaluru #Belagavi A post shared by The Irish House (@theirishhouseindia) on Feb 27, 2020 at 8:16am PST Social offline View this post on Instagram If Fridays had a taste, they’d taste like our iconic LLIITs. #extraformat #getoffline A post shared by Social - Café / Co Working (@socialoffline) on Feb 28, 2020 at 6:03am PST Smaaash View this post on Instagram Kids vs Legends. #ThatsHowISmaaaah #ExtraFormat #socialsamosa A post shared by SMAAASH (@smaaash_live) on Feb 29, 2020 at 2:30am PST Yuva View this post on Instagram You don't plan extraordinary things, they just happen. Tag your friends with whom your Goa trip is still pending. . . . #Yuvaa #WeAreYuvaa #WeTheStories #ExtraFormat #extra #extraordinary #trending #trendingformat #topicalspot #momentmarketing #creativespot A post shared by Yuvaa (@weareyuvaa) on Feb 27, 2020 at 11:32pm PST Box8 View this post on Instagram If you know, you know! . . . . #extraformat #leapyear #leapyear2020 A post shared by BOX8 - Desi Meals (@box8.in) on Feb 29, 2020 at 5:56am PST Smoke House Deli View this post on Instagram Always fresh and cooked with carefully-sourced organic produce, our #GoodnessToGo grub is always ready for your grab 'n' go needs! A post shared by Smoke House Deli (@smokehousedeli) on Feb 28, 2020 at 5:00am PST Copper Chimney India View this post on Instagram The journey from an extra ➡ extraordinary experience starts at Copper Chimney. Book a table now! #CopperChimney #ExtraFormat #TrendingFormat #LoveForFood #AchariWhiskey #Whiskey #Foodie #MadeWithLove #IndianFoodMadeUnforgettable A post shared by Copper Chimney India (@copperchimney_in) on Feb 27, 2020 at 6:23am PST Fortune Honda Official View this post on Instagram Sometimes it's the extraordinary things you need. #ExtraFormat #LeapYear2020 #Honda2wheelersindia #FortuneHonda A post shared by Fortune Honda official (@fortunehondaofficial) on Mar 1, 2020 at 10:24pm PST Tags: Trending Spot, Trending post, #ExtraFormat, Social Media Campaign, Digital Campaign Read the full article