#Construction Litigation Attorneys AZ

[anthonylawgroup089]

Experienced Construction Litigation Attorneys AZ | Anthony Law Group

With decades of experience handling construction litigation involving many different situations, the Anthony Law Group attorneys can help you with any construction disputes in Arizona. Our firm has represented clients with settlement negotiations, arbitration proceedings, and jury trials for straightforward and complex construction disputes.

Read More:- https://sjanthonylaw.com/practice-area/business-litigation/construction-litigation/

[reading-writing-revolution]

Heather Cox Richardson

September 30, 2021 (Thursday)

Tonight, President Joe Biden signed into law a bill that extends funding for the government until December 3, 2021. The government won’t shut down tomorrow.

In the Senate, Republican Tom Cotton (R-AR) tried to amend the measure to stop aid for Afghan refugees who were evacuated to the United States. That amendment reflected the demands of former president Donald Trump, who insisted that Republicans should oppose the bill, calling it “a major immigration rewrite that allows Biden to bring anyone he wants from Afghanistan for the next year—no vetting, no screening, no security—and fly them to your community with free welfare and government-issued IDs.” Trump suggested they would bring “horrible assaults and sex crimes” that would be “just be the tip of the iceberg of what’s coming if this isn’t shut down.”

For all their talk of concern about taking care of our Afghan allies during the evacuation of Afghanistan, all 50 Republican senators voted for Cotton’s measure. Democrats killed it on a strict party line vote.

Senator Roger Marshall (R-KS) also tried to amend the bill. He wanted to prohibit the use of federal funds to implement vaccine requirements for the coronavirus. This failed, too, but only after all Republicans voted for it.

The Senate went on today to confirm Rohit Chopra to direct the Consumer Financial Protection Bureau (CFPB) for a five-year term. Chopra worked with Senator Elizabeth Warren (D-MA) to establish the CFPB after the financial crisis of 2008, and in its first five years it recovered about $11.7 billion for some 27 million consumers. Former president Trump appointed former South Carolina representative Mick Mulvaney to head the bureau while he was also the director of the Office of Management and Budget; when he was in Congress, Mulvaney had introduced legislation to abolish the bureau. At its head, Mulvaney zeroed out the bureau’s budget and set about dismantling it.

When he took office, Biden began to rebuild the bureau and, in mid-February, appointed Chopra to head it, but Republicans objected to him. Now, more than seven months later, with Republicans insisting he would be anti-business, Vice President Kamala Harris cast the deciding vote to confirm his appointment.

The rest of the congressional day was consumed with Democrats trying to hash out a final version of the Build Back Better infrastructure bill. While the Republicans largely sat the debate out—they oppose the Build Back Better plan altogether—conservative Democrats want to pass a smaller $1.2 trillion bipartisan infrastructure measure before taking up the larger $3.5 trillion measure currently under discussion. That smaller measure focuses on repairing roads and bridges and extending broadband, and lobbyists for construction industries are very keen indeed on getting it into law.

But progressive Democrats cut a deal months ago that the smaller measure would go forward together with the larger one, and they are refusing to allow conservatives to change the terms of that deal now. The Build Back Better bill appropriates $3.5 trillion over ten years to expand child care and elder care, expand Medicare, cut prescription drug prices, provide two years of community college, extend the child tax credit, and combat climate change.

Aside from the measure itself, there are two issues at stake in the debate over it.

The first is about how the Democrats should interpret their victory in 2020. Conservative Democrats like Senators Joe Manchin (WV) and Kyrsten Sinema (AZ) appear to think the Democrats should limit the scope of their legislation to try to pick up moderate Republican votes in the future. More progressive Democrats, led by Pramila Jayapal (WA), who chairs the Congressional Progressive Caucus, believe the Democrats were elected to pass laws that help ordinary Americans who have felt unrepresented by Republicans.

The other fight behind the Build Back Better measure is over how Americans choose to spend their tax dollars. Republicans, and even some conservative Democrats like Manchin, believe that spending $3.5 trillion on human infrastructure is a waste of money and that the new programs will create an “entitlement mentality.”

In contrast, though, Congress spends very little time discussing the defense budget, which, at its current rate, would cost $7.78 trillion over the next ten years. That amount is significantly higher than the defense spending of any other nation in the world. In 2020, the U.S. spent $778 billion on defense, making up 39% of our overall spending. China, the country with the next highest defense budget, spent 13% of its overall spending on defense at $252 billion, India spent 3.7% at $72.9 billion, Russia spent 3.1% at $61.7 billion, and the United Kingdom spent 3% at $59.2 billion.

At the heart of the question of how we spend our tax dollars, of course, is who pays those tax dollars. The Biden administration wants to fund the Build Back Better plan not by borrowing, but by closing tax loopholes and clawing back some of the 2017 cuts to corporate taxes and income taxes on the nation’s highest earners. At Rolling Stone today, reporters Andy Kroll and Geoff Dembicki wrote that political groups funded by the network of right-wing libertarian billionaire Charles Koch, who is deeply invested in fossil fuels, are pouring money and effort into killing the Build Back Better plan.

Meanwhile, the Senate still has not taken up either of the two voting rights acts passed by the House or the Freedom to Vote Act hammered out this month by Democratic senators led by Manchin.

Yesterday, the nonpartisan Voting Rights Lab released a report that noted the new voter suppression laws in place in 18 Republican-dominated states but focused instead on 17 new election subversion laws in 11 of those same states. Those new laws put into place the policies former president Trump’s campaign demanded in 2020. They threaten election officials with prosecution if they send out mail-in ballots to anyone who has not requested one, require legislatures to agree to changes in election rules, transfer control of elections or reporting results from nonpartisan officials to political operatives, and allow candidates to demand recounts at will.

A new law in Arizona, for example, “shifts control of election litigation from the secretary of state (currently a Democrat) to the attorney general (currently a Republican). The provision is designed to sunset on January 2, 2023, when a new attorney general potentially takes office.”

“When Voting Rights Lab launched a few years ago, we knew we’d be busy tracking many disturbing, and oftentimes veiled efforts to suppress the vote of historically excluded Americans,” the report concludes. “What we couldn’t have anticipated at that time was that current officeholders would warp the election process itself….”

[dreaminginthedeepsouth]

LETTERS FROM AN AMERICAN

September 30, 2021

Heather Cox Richardson

Tonight, President Joe Biden signed into law a bill that extends funding for the government until December 3, 2021. The government won’t shut down tomorrow.

In the Senate, Republican Tom Cotton (R-AR) tried to amend the measure to stop aid for Afghan refugees who were evacuated to the United States. That amendment reflected the demands of former president Donald Trump, who insisted that Republicans should oppose the bill, calling it “a major immigration rewrite that allows Biden to bring anyone he wants from Afghanistan for the next year—no vetting, no screening, no security—and fly them to your community with free welfare and government-issued IDs.” Trump suggested they would bring “horrible assaults and sex crimes” that would be “just be the tip of the iceberg of what’s coming if this isn’t shut down.”

For all their talk of concern about taking care of our Afghan allies during the evacuation of Afghanistan, all 50 Republican senators voted for Cotton’s measure. Democrats killed it on a strict party line vote.

Senator Roger Marshall (R-KS) also tried to amend the bill. He wanted to prohibit the use of federal funds to implement vaccine requirements for the coronavirus. This failed, too, but only after all Republicans voted for it.

The Senate went on today to confirm Rohit Chopra to direct the Consumer Financial Protection Bureau (CFPB) for a five-year term. Chopra worked with Senator Elizabeth Warren (D-MA) to establish the CFPB after the financial crisis of 2008, and in its first five years it recovered about $11.7 billion for some 27 million consumers. Former president Trump appointed former South Carolina representative Mick Mulvaney to head the bureau while he was also the director of the Office of Management and Budget; when he was in Congress, Mulvaney had introduced legislation to abolish the bureau. At its head, Mulvaney zeroed out the bureau’s budget and set about dismantling it.

When he took office, Biden began to rebuild the bureau and, in mid-February, appointed Chopra to head it, but Republicans objected to him. Now, more than seven months later, with Republicans insisting he would be anti-business, Vice President Kamala Harris cast the deciding vote to confirm his appointment.

The rest of the congressional day was consumed with Democrats trying to hash out a final version of the Build Back Better infrastructure bill. While the Republicans largely sat the debate out—they oppose the Build Back Better plan altogether—conservative Democrats want to pass a smaller $1.2 trillion bipartisan infrastructure measure before taking up the larger $3.5 trillion measure currently under discussion. That smaller measure focuses on repairing roads and bridges and extending broadband, and lobbyists for construction industries are very keen indeed on getting it into law.

But progressive Democrats cut a deal months ago that the smaller measure would go forward together with the larger one, and they are refusing to allow conservatives to change the terms of that deal now. The Build Back Better bill appropriates $3.5 trillion over ten years to expand child care and elder care, expand Medicare, cut prescription drug prices, provide two years of community college, extend the child tax credit, and combat climate change.

Aside from the measure itself, there are two issues at stake in the debate over it.

The first is about how the Democrats should interpret their victory in 2020. Conservative Democrats like Senators Joe Manchin (WV) and Kyrsten Sinema (AZ) appear to think the Democrats should limit the scope of their legislation to try to pick up moderate Republican votes in the future. More progressive Democrats, led by Pramila Jayapal (WA), who chairs the Congressional Progressive Caucus, believe the Democrats were elected to pass laws that help ordinary Americans who have felt unrepresented by Republicans.

The other fight behind the Build Back Better measure is over how Americans choose to spend their tax dollars. Republicans, and even some conservative Democrats like Manchin, believe that spending $3.5 trillion on human infrastructure is a waste of money and that the new programs will create an “entitlement mentality.”

In contrast, though, Congress spends very little time discussing the defense budget, which, at its current rate, would cost $7.78 trillion over the next ten years. That amount is significantly higher than the defense spending of any other nation in the world. In 2020, the U.S. spent $778 billion on defense, making up 39% of our overall spending. China, the country with the next highest defense budget, spent 13% of its overall spending on defense at $252 billion, India spent 3.7% at $72.9 billion, Russia spent 3.1% at $61.7 billion, and the United Kingdom spent 3% at $59.2 billion.

At the heart of the question of how we spend our tax dollars, of course, is who pays those tax dollars. The Biden administration wants to fund the Build Back Better plan not by borrowing, but by closing tax loopholes and clawing back some of the 2017 cuts to corporate taxes and income taxes on the nation’s highest earners. At Rolling Stone today, reporters Andy Kroll and Geoff Dembicki wrote that political groups funded by the network of right-wing libertarian billionaire Charles Koch, who is deeply invested in fossil fuels, are pouring money and effort into killing the Build Back Better plan.

Meanwhile, the Senate still has not taken up either of the two voting rights acts passed by the House or the Freedom to Vote Act hammered out this month by Democratic senators led by Manchin.

Yesterday, the nonpartisan Voting Rights Lab released a report that noted the new voter suppression laws in place in 18 Republican-dominated states but focused instead on 17 new election subversion laws in 11 of those same states. Those new laws put into place the policies former president Trump’s campaign demanded in 2020. They threaten election officials with prosecution if they send out mail-in ballots to anyone who has not requested one, require legislatures to agree to changes in election rules, transfer control of elections or reporting results from nonpartisan officials to political operatives, and allow candidates to demand recounts at will.

A new law in Arizona, for example, “shifts control of election litigation from the secretary of state (currently a Democrat) to the attorney general (currently a Republican). The provision is designed to sunset on January 2, 2023, when a new attorney general potentially takes office.”

“When Voting Rights Lab launched a few years ago, we knew we’d be busy tracking many disturbing, and oftentimes veiled efforts to suppress the vote of historically excluded Americans,” the report concludes. “What we couldn’t have anticipated at that time was that current officeholders would warp the election process itself….”

—

Notes:

https://www.defensenews.com/global/2021/04/26/the-world-spent-almost-2-trillion-on-defense-in-2020/

https://www.washingtonpost.com/politics/cotton-amendment-defeated/2021/09/30/7fb1a02c-2206-11ec-8200-5e3fd4c49f5e_story.html

https://www.cnn.com/2021/09/30/politics/government-shutdown-deadline-congress-votes/index.html

https://www.nytimes.com/2019/04/16/magazine/consumer-financial-protection-bureau-trump.html

https://www.washingtonpost.com/business/2021/09/30/rohit-chopra-cfpb/

https://www.cnbc.com/2019/12/21/trump-signs-738-billion-defense-bill.html

https://www.rollingstone.com/politics/politics-news/climate-koch-brothers-lobbying-biden-build-back-better-1234815/

https://talkingpointsmemo.com/edblog/top-biz-lobbyists-sing-song-of-wtfs-and-woe-over-bif-in-the-balance

https://votingrightslab.org/wp-content/uploads/2021/09/20210924-VRL-Election-Subversion-Report-.pdf

https://www.cnn.com/2021/09/29/politics/election-subversion-new-laws/index.html

LETTERS FROM AN AMERICAN

HEATHER COX RICHARDSON

[kadobeclothing]

150 of The Most Expensive Keywords on Google (By Industry)

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI. How Does Google Ads Determine Keyword Costs? Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is. Ad placement is determined by an action system. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query: The maximum bid you specify for the keyword The Quality Score that Google has given your ad These two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements. 

If a user ends up clicking on your ad, Google determines the cost of that click using the following formula: The ad rank of the person below you divided by your quality score plus $0.01. With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. The only thing to keep in mind is how strict your competition is. Most Expensive Keywords by Industry While it’s difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we’ve broken down the most expensive keywords for some of the most common industries: Legal 

Top CPC: $1090.00Average CPC: $6.75 The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they’re up against and the higher ticket service cost. For this industry, we looked at keywords relating to “lawyer,” “attorney,” “legal services,” and a few other related keywords. Here are the ones that topped the list: Keyword CPC houston maritime attorney $1,090.00 offshore accident lawyer $815.00 best motorcycle accident lawyer $770.00 18 wheeler accident lawyer san antonio $670.00 scranton personal injury lawyer $560.00 truck accident attorney dallas $515.00 houston trucking accident attorney $500.00 mesothelioma attorney assistance $490.00 new york construction accident lawyer $485.00 maritime lawyer new orleans $485.00 california auto accident laywer $475.00 auto accident attorney california $465.00 auto accident attorney colorado springs $460.00 car accident lawyer jacksonville $430.00 truck accident lawyer dallas $425.00   Medical

Top CPC: $90.00Average CPC: $2.62 What’s curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click. Keyword CPC urgent care emr $90.00 hospital alcohol detox $65.00 dermatological problem $65.00 fort lauderdale hospital detox $65.00 transporter hospital $60.00 children’s hospital emergency room near me $60.00 kensington hospital detox $60.00 urgent care jasper tx $55.00 childrens oakland hospital $55.00 weight loss surgery dallas tx $55.00 urgent care snider plaza $50.00 dallas bariatric $45.00 endocrine weight loss $45.00 urgent care 77041 $45.00 urgent care electronic medical records $40.00   Marketing & Advertising

Top CPC: $165.00Average CPC: $3.33 Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That’s why the average CPC is relatively reasonable compared to these top CPC keywords:  Keyword CPC what is marketing channels $165.00 call tracking marketing $125.00 marketing your law firm $120.00 seo and social media marketing services $115.00 affiliate marketing software free $110.00 law firm marketing los angeles $100.00 marketing automation for agencies $100.00 what does cpm stand for in advertising $95.00 3 p of marketing $95.00 marketing cloud software $90.00 ppc advertising management $80.00 marketing integration $80.00 email marketing automation software $80.00 what does ppc stand for in marketing $75.00 best marketing quotes $75.00   Business Software

Top CPC: $95.00Average CPC: $3.80 For this category, we didn’t want to include “SAAS” since that would not be a keyword a consumer would use to find the software of their choice. Instead, we used aggregate keywords around “business software” to see what the most expensive CPCs would be:  Keyword CPC complete business solution $95.00 top 10 help desk software $95.00 help desk software for small business $90.00 small business call center software $85.00 accounting online program $70.00 best online accounting program $60.00 business performance management software $60.00 employee management software for small business $60.00 email marketing software for small business $55.00 best medical billing software for home based business $55.00 marketing automation software for small business $55.00 best crm software for small business $55.00 crm software for small business $55.00 best hr software for small business $50.00 small business marketing software $50.00   Real Estate

Top CPC: $95.00Average CPC: $2.37 Curiously, despite pooling all keywords related to “real estate agent” and “REALTOR” along with the other service-based keywords, it was the descriptive keywords using “fast” or “with cash” that seemed to outpace all others when it came to cost per click. Keyword CPC sell house fast austin $95.00 sell my house fast phoenix $70.00 sell my house fast austin $65.00 sell my house fast san diego $65.00 selling a house as is by owner $60.00 teacher home buying programs texas $60.00 sell my house fast orlando $60.00 quickly sell house $55.00 we buy houses fast for cash $55.00 will my house sell $55.00 sell house cash $55.00 buy house cash or mortgage $50.00 sell house fast for cash $50.00 buy my home for cash $50.00 worst month to sell a house $60.00   Home Improvement Services

Top CPC: $320.00Average CPC: $6.40 The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group: Keyword CPC ac repair coral springs fl $320.00 emergency flood repair $265.00 flood restoration san diego $210.00 air conditioning repair weatherford tx $210.00 best ac repair phoenix $185.00 air conditioning repair boca raton $150.00 water damage restoration portland oregon $145.00 water damage restoration los angeles $145.00 air conditioning repair phoenix $140.00 air conditioning repair mesa az $135.00 air conditioning repair simi valley $125.00 air conditioning repair plano tx $120.00 water damage restoration mesa az $120.00 water damage restoration dallas $120.00 water damage restoration vancouver wa $115.00   Automotive

Top CPC: $50.00Average CPC: $2.46 For this industry, we decided to pull keywords relating to “auto repair,” “auto body,” and “dent removal,” taking care to remove any insurance or car accident litigation keywords. You’ll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items: Keyword CPC auto repair shop modesto ca $50.00 paintless dent repair denver colorado $45.00 abs unlimited auto repair $45.00 paintless dent repair mn $40.00 denver auto hail repair $35.00 change oil light $35.00 automotive repair lubbock tx $30.00 auto repair shops stockton ca $30.00 paintless dent repair colorado springs $25.00 auto ac repair las vegas $25.00 auto repair shops omaha ne $25.00 auto repair shop mesa az $25.00 aftermarket automotive warranty $25.00 dent repair colorado springs $25.00 paintless dent repair denver $25.00   Insurance

Top CPC: $280.00Average CPC: $3.44 Car insurance completely dominated the insurance industry: Keyword CPC compare vehicle insurance $280.00 oklahoma auto insurance quotes $210.00 insurance companies okc $185.00 cheapest auto insurance reddit $170.00 insurance strategy $160.00 texas auto insurance quotes online $155.00 preferred auto insurance companies $150.00 what is insurance deductible $140.00 what is premiums in insurance $135.00 fort myers auto insurance $130.00 auto insurance connecticut $125.00 definition collision insurance $125.00 hail damage car insurance claim $120.00 car accident other driver has no insurance $120.00 define insurance brokers $120.00   Loans & Finance

Top CPC: $320.00Average CPC: $3.44  In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular): Keyword CPC irs tax debt relief program $320.00 va loan multi family $190.00 tax credit for college students $135.00 va loan after chapter 7 $130.00 how to get preapproved for a va home loan $125.00 structured settlement loan $105.00 national guard va home loan $95.00 cost to refinance home loan $95.00 how long does a credit card balance transfer take $90.00 va home loan specialist $85.00 will refinancing hurt my credit $85.00 maximum fha loan amount $85.00 does opening a checking account affect credit $80.00 fha loan foreclosure waiting period $80.00 tax debt relief program $75.00   Education

Top CPC: $140.00Average CPC: $2.40  It’s clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click. Keyword CPC online business degree programs accredited $140.00 online accredited psychology degree $135.00 online degree in educational psychology $135.00 online business degree florida $135.00 online university college $125.00 online psychology bachelor’s degree $125.00 online college business degree $125.00 fastest criminal justice degree online $125.00 online masters degree in business administration $125.00 parapsychology degree online $125.00 online degree criminal justice $120.00 online school for business degree $120.00 online masters degree programs in healthcare administration $120.00 masters degree in human resources online $120.00 public administration masters degree online $115.00   Some Notes About Our Methods: The list of highest CPC keywords was determined from approximately 10,000 related keywords per industry. This information was accessed from Ahrefs and compiled on April 3, 2020 and should be used only for editorial purposes as there are many more keywords out there, CPC is subject to change with current industry and economic conditions, and keyword tools will provide differing data. Be sure to perform your own keyword research before making advertising decisions. The average CPC per industry is unable to be determined from small datasets, so we pulled this information from WordStream’s keyword benchmarking report.  Didn’t see your industry represented? Follow the steps below to find the keyword costs for your most relevant keywords. How Do I Find Out How Much a Keyword Costs? Thankfully, not everything on the Google Ads platform is so expensive. In fact, WordStream estimates that the average CPC on Google is between $1 and $2.  With CPCs like that, you might be ready to: Decide if Google Ads is right for your business Find out the true cost of your most desired keywords Estimate the budget that it will take to power your lead generation engine The unfortunate part, though, is that Google’s Keyword Planner is no longer available for use if you don’t have an account. That means you’d have to go through the entire process of signing up and providing your payment information upfront, before you’re ready to create your first campaign.  That means you need a way to find keyword cost estimates before committing to a campaign. Here’s how: Use a Third-Party Keyword Research Tool The good news is that Google is not the only place where you can get data about keyword cost and volume. There are a number of keyword research tools that you can use to estimate CPC for the keywords you want to target in your campaign. Brand Overflow Brand Overflow allows you to look up 10 keywords completely free, so if you’re doing preliminary research, this is a great option. After your 10 free keywords, their plans start at $9 per month.  Here’s how to estimate CPC in Brand Overflow: Navigate to the Keyword Tool. Type your desired keyword in the first field.  Ensure that the second field accurately describes the geographic location you’re targeting.  Click the Search button.  Scroll down and look for the AVG CPC box on the left.   SEMrush SEMrush is also a full-scale SEM and SEO platform that includes keyword research and discovery as just a subset of its functionality. Unfortunately, it does not offer any free keyword searches without signing up for an account.  Plans start at $99.95 per month, but have the option to take advantage of a 7-day free trial. This is a great option for those who are doing more in the digital space than just setting up a Google campaign.  Here’s how to estimate CPC in SEMrush: Create an account or log in.  Type your keyword into the search bar at the top. Click the Search button.  You will be directed to the Keyword Overview tool, and CPC is at the bottom of the first box on the left.   Ahrefs Ahrefs is also a full-scale SEM and SEO platform. Its plans start at $99, but there is no free trial. In order to determine if this software is worth the investment, you can start a 7-day trial where you get access to all features for $7.  This is also a great option for individuals investing in search as part of their ongoing website and digital marketing strategies.  Here’s how to estimate CPC in Ahrefs:  Create an account or log in.  Click the Keywords explorer option in the top menu. Ensure Google is selected at the top of the field.  Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks. Click the button with the magnifying glass. CPC is represented in the third box in the top row.    Set up a Fake Campaign in Google Ads If the cost of a third-party keyword research tool turns you off, you can still use Google’s Keyword Planner. You just have to go through the campaign process and then turn the campaign off.  Note: By doing this, you’ll see a temporary $50 authorization which Google uses to verify your payment information. This is typically removed within a week. If you don’t turn off your campaign, your card will be charged every 30 days or when you reach your billing threshold. Be sure to review Google’s billing policies yourself before taking this advice.  Here are the steps:  Sign up for a Google Ads account. Go through the prompts to set up your first campaign. Once complete, click Explore Your Campaign.  In the first card that shows the campaign you just created, click the arrow next to Pending.  Select Pause campaign.  Once you verify that you really want to pause the campaign, you now have a Google Ads account and can use the Keyword Planner for free (once the verification money is returned to you, of course). The plus side to this approach is that if you decide to move forward after your keyword research, you already have an account set up and a jump start on building a campaign.  Here’s how to estimate CPC in Google’s Keyword Planner: Navigate to the Keyword Planner. Click Get search volume and forecasts. Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks. Select Historical Metrics from the top menu. Instead of providing an average CPC, Google provides a low range estimate and a high range estimate. These are represented in columns on the left side of the table. Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. The next thing you’ll want to do is determine the budget you’ll need to achieve your goals with the campaign. Start by reading our Ultimate Guide on Google Ads or downloading our free Ads kit.

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