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A2P SMS refers to any sort of traffic in which a person receives messages from an application
A2P, or application-to-person messaging, refers to any sort of traffic in which a person gets messages from an application. A2P messaging includes marketing messages, appointment reminders, chat bots or virtual assistants, notifications, and one-time passwords (OTPs) or PIN numbers. Carriers in the United States and Canada consider all messages sent over Twilio (or other messaging application platforms) to be A2P. A2P SMS Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026.
A2P SMS is a cost-effective solution for businesses to enhance consumer engagement because 98 percent of all text messages are opened by the recipient. Marketing campaigns, promotional codes, appointment reminders, account pin codes, bank alerts, and delivery notifications are all examples of A2P messaging. Retail, banking, telecommunications, healthcare, and travel are just a few of the main businesses that have used A2P technology.
Read more @ https://medium.com/@sharvaricmi/a2p-sms-has-become-a-perfect-and-an-ideal-solution-of-two-way-communication-for-businesses-and-7e6c70d40541
Source Link: https://www.einpresswire.com/article/556085999/a2p-sms-market-size-share-growth-analysis-by-2027-symsoft-ab-amd-telecom-s-a-silverstreet-bv-ogangi-corporation
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