#CareFunding

[medicred]

At Medicred, we make it possible for you to spread the cost of the treatment you want or need to feel like your best self as quickly as possible.

Come and take a look at what we could do for you at https://www.medicred.co.uk/

[libidomechanica]

“She othed the bears”

A cinquain sequence

               1

Comes and sufferent he flocked we doubt not in the place, and my thee; my colder yet this own!

               2

To buried in lo! Know the seldom life. But to him, countsmen of lawn. She othed the bears?

               3

Many said, them. Seen, and divine; whethe, conscious is. Beside, that broughtsometimes abrupt.

               4

Many from holden rose- bane. Them pipe noise, yet dream of most and shallowery pring in deep.

               5

Never to the service the works but so somehow, since in him link of scornfield, Ay men. Lo!

               6

Let Love touch is types obsolvèd. And you knolls, for thems in his clearner’d up. I am I?

               7

Her from the me did my loved pensive lectrong from at their you muse! When teares in its sick.

               8

That all me, and grief, that she discern. ’Er thus were no song aloneling tongue, a Katie!

               9

Gave of yes. Wants thro’ my hearing the may fit whered: they came the riddled boardiance may gras.

               10

Which might quickly shadows nother lively father’s sins though the two well. Things, his aroman!

               11

Home; love me he best they ring thee, and leads, Idle this rose, aris, to who knows. Mercury.

               12

Nor care? With me bent spursuit in telling thee; but of a joy, but the gloom, and deep or snag.

               13

And in throught, well a most is are sun; when this. An infant’s pleasure of a held and ging marks.

               14

I seen, Indeceipt; for busy terms. What once mount of place fruit, go back only course, with me.

               15

And with golding strancholy feel that is that with she imparity. With this, their profits!

               16

Many villain fold, I, to me. In vain; tis beneathing with shall the days tip wither days?

               17

I kiss of their eart, uncloud they the think that my tracing the pring. Born climb or state from veil.

               18

My withou seemed eyelids, to dash’d away moue. And years that things the was my heau’nly you, where?

               19

And plain; and lands I have not fear my heaves it please hearing as their voices thought gleams, forlorn.

               20

I wild is morn. After agains, Dark and wenty wish’d; forbit truth demand every moment.

               21

Nor raverteenthral ode passes. For Christs, and treet: the fireworking all ling you were youth.

               22

Let is gone despanglet melance, to-day, a lirra: ’ fro. An’ the when the Studied with me!

               23

And fragrant o’er, the treets in vain be, yet in the perished. Nor my breat stays side. All the cast!

               24

The greet, ’ she I perdus that we maidened shelf, and after hand wing. Come sheets of greath-bed.

               25

My still that set molten else, and soon die. Now the circles? High buckling the very rous go.

               26

Can the sembly we’ll slight: best pleasure no more swollest to creeks. The doth carefunds a life.

               27

A fits! I were long she pace, this from my earth? That all wave loving agonie, that all day it.

               28

If I knees of head this passions out-speaking fear a days. Ancient of the he boy; the dew.

               29

Then save what on thine Edge I sport and bearing! That cours novel did Judas I crediction.

               30

A gainst the would like echo! Then and beauty that the mortal, that deities, whitent pride.

               31

The grainbows; pace put in where Pennsylvaniac scar’d stay but a high delight leavens— Old Loves.

               32

I done, in them give with one cannot as the his below? Never cloudy Cupid weakness!

               33

All use potent hues the winner run. I might after lucid earth, ever, perming straight fall.

               34

The us large unborn. Forget the wing in June? Nature’s whereforetold shore shall deep.

               35

—The tried; and fly to perce moss, and the place of Love thorns from crown. I’ll set with my voyage, moved!

               36

This placed for Germany something side fog. Thee, thy ever me dolefull my little gifts.

               37

Pines of our child, and step going, the cours; the down a mirror by this? The down were able.

               38

Her exquisit a child: but Shalott. Of the on the Scale as for me five happing again.

               39

Under, snarling shalt of heaven shot fire simpletest flying by thorn. Should so her phantime.

               40

Fruit? That men mistraws of nature, with union—if song Hope, whoever timely give voices.

               41

Grief as though her wise. Of her lipp’d, hath tract I breeze. For thou now went blown hall fifted the stead.

               42

Blood, I feet, who, whose, the nighest best the cent I hearth wept. And way, what was the name whether.

               43

And from her: it sound wife in his seals in the care. And the fell cut ills that is in a bit.

            ��  44

I make my eye stem? And moment praise, which specklings— she little get? In and all it shewing.

               45

Shore; or sweet upon he don’t after ranger, death the past Christial hope hopeful. By one horse.

               46

To herselves of his sad heat. And close are which the stone in his it is her, that Peona!

               47

And far. They ring, eyes I put formless that be my steady, or visible, her ha’f o’t.

[scholarshipja]

You can Edit or Cancel an application for the CARE Programme. Visit the wecare.gov.jm portal and follow the instructions below: 1. From the CARE homepage, Select the Component/Grant for which an application needs to be Edited or Cancelled. 2. Select the 'Track Application' link in the top bar. 3. In the Track Application Form, Enter the Assigned Reference Code and TRN used for the application, then Select Track. 4. In the Form that appears, Select the 'View Application' tab. 5. To Edit the Application, Select the 'Edit Application' button and to Cancel Select 'Cancel Application' button. Credit @mofjamaica Follow @scholarshipjamaica for more info #WeCARE #GOJCAREProgramme #MOFJamaica #CAREFund #COVID19Fund #COVID19JaResponse #scholarshipjamaica #setcash #compassionategrant (at ScholarshipJamaica.com) https://www.instagram.com/p/B_Dgnxmh-Qf/?igshid=powidsm035jx

[sarien27]

Himani Shivpuri: No carefund for actors https://ift.tt/3uTsUVW

[riichardwilson]

Measure your social media efforts with UTM tags

Hanneke Beers

Hanneke is a junior content marketeer at Yoast. She works for both the Social media team and the Blog team. Hanneke loves to write!

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your strategy? Let’s take a look at how you can measure your social media efforts.

Ways to measure social efforts

If you spend your time writing social posts, creating images and more, you want to know if your social media strategy and your campaigns work. Of course, you can check Twitter Analytics, Facebook Insights, and Instagram Statistics. But the thing is, those show only a limited amount of information, mostly about what happens on that particular platform. If you’re doing fine with just the information that these platforms provide, of course, that’s great.

Perhaps, though, you want information about the relation between social media and the traffic to your site. That’s where UTM tagging comes in. UTM stands for Urchin Tracking Module. Google uses this method to track your URL so you can track custom campaigns in Google Analytics. In other words, it helps you to see whether a post or campaign on social media actually led to more traffic on your website.

Using UTM tags

A UTM tag consists of parameters that will help you track back your URL and give you information. The UTM tag will always come after your URL when you share it on a social channel. So, you take the URL of a post and simply paste the UTM tag after the URL. By doing so, for instance, it could look like this:

Measure your social media efforts with UTM tags

There are several websites that help you build a UTM tag, but it’s always nice to understand what you’re looking at. The UTM we use when sharing this post on Twitter, for example, is: 

#utm_source=twitter.com&utm_medium=social&utm_campaign=SEO Company-post-social&utm_content=link&utm_term=measure-social

The source is mandatory. The other information, such as content and term, gives a more detailed explanation about the type of things you’re sharing on social media platforms. Make sure to be consistent in your tagging. If you mix uppercase and lowercase, Google Analytics will see it as two different types of tags. This means that data gets separated in Google Analytics. At Yoast, we use a # to start off the UTM tag, but most tools use a ?. We use the # because then we know for certain that we are not causing duplicate content since Google ignores anything after the #. So let’s break down this UTM tag, shall we?

The parameters

utm_source=twitter.com The source explains where visitors are coming from. Because we’re sharing this post on Twitter, we’ll use twitter.com. For Facebook, we’ll use Facebook.com. And so forth.

utm_medium=social The medium explains what kind of medium is used (duh). Twitter is a social media platform and Facebook is a social media platform, so we’ll use social. By grouping all social media platforms with the medium=social UTM tag, we can easily see in Google Analytics what all social traffic is doing for our site. This way, we can compare a post that’s been shared on all social media platforms to, for example, the same post shared in newsletters. 

utm_campaign=SEO Company-post-social Where source and medium tell you more about where your visitors came from, the campaign tag tells you more about the subjects you’re sharing on, in this case, social. For instance, if you have a product launch or a sales campaign, you can use this UTM tag to track in Google Analytics how that specific campaign is doing. Your campaign is something you have to think about really well, as it has to cover everything you want to be covered. The one that we use for this post is the one that we use for all the daily blog posts that we share. If we share something, for example, that has to do with the Yoast Care fund we’ll use ‘utm_campaign=carefund’.

utm_content=link The content piece describes what kind of content you’re sharing. You’re always sharing a link, that’s true. But if you’re sharing an image, your content will be utm_content=image… As the image will be the central point. (or video, gif, voice memo, whatever you’re planning on sharing!)

utm_term=measure-social The utm_term tag is mostly used to add keywords for Google ads. That doesn’t mean you can’t use them for other things than ads. This tag can be used to add more information about the post you’re sharing on social platforms. For instance, the topic of the post you’re sharing or the date.

Make your own UTM

Once you get the hang of creating a UTM tag, you’ll do it with your eyes closed. But for now, it might still seem confusing. A good tool to use when you just start building your UTM tags is the Campaign URL Builder tool by Google Analytics. It’s important that you use the UTM tags in such a way that you can understand it and get the correct data from it in Google Analytics. It doesn’t matter if another company or website does it differently, as long as you know what your own UTM tag means. You have to find a way that works for you. In the image below, you’ll notice that the order of the parameters in the generated campaign URL differs from how we did it: This does not matter.

Campaign URL Builder by Google Analytics

Make sure that you save your campaigns somewhere, so that in the future, when you post something that’s related to the campaign, you can make sure you use the same one. Whenever we post a YoastCon 2020 related blog post or page, you’ll see we use &utm_campaign=yoastcon2020. Or for anything that’s related to the Yoast Care fund, we’ll use &utm_campaign=carefund.

Let’s measure your social media efforts!

Now, I can hear you thinking: ‘That’s all nice and stuff, but now what? Who will tell me if my social media posts are working?’ Well… You will! With the help of Google Analytics of course! In the video below, Annelieke, Lead of our Research team, explains how you can interpret your data and where you can find the information that you collected with the use of your UTM tags.

To find the relevant data in Google Analytics, go to Acquisition > Campaigns > All Campaigns. Here, you can find all the campaigns that you’ve set up an UTM tag for. In the search bar, you can search for more specific campaigns. Just type in the campaign name you want to learn more about! You’ll find information about the number of users that clicked on that campaign, the bounce rate and the conversion rate, for instance. Watch the video, for more options and a more detailed explanation.

Note: Facebook likes to mess things up with your self-made UTM tag that you put all your hard work in. Even though that’s not very nice of Facebook, you can still see where people went by looking at the landing page. 

Now it’s your turn!

Creating and measuring your UTM tags might be a little hard in the beginning. But, believe me, you’ll find a way to make it work for you. Take your time for both creating and measuring, and start with a campaign that you really want to be measured. If you’re still asking yourself: “But why should I… does social media even influence my SEO Company?” then I suggest you to read this post that’s answering that exact question and come back later. If you’re ready to start, then I wish you the best of luck!

What’s your favorite way to measure your social media efforts?

SEO Company by DBL07.co

source http://www.scpie.org/measure-your-social-media-efforts-with-utm-tags/ source https://scpie.tumblr.com/post/611487799160471552

[laurelkrugerr]

Measure your social media efforts with UTM tags

Hanneke Beers

Hanneke is a junior content marketeer at Yoast. She works for both the Social media team and the Blog team. Hanneke loves to write!

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your strategy? Let’s take a look at how you can measure your social media efforts.

Ways to measure social efforts

If you spend your time writing social posts, creating images and more, you want to know if your social media strategy and your campaigns work. Of course, you can check Twitter Analytics, Facebook Insights, and Instagram Statistics. But the thing is, those show only a limited amount of information, mostly about what happens on that particular platform. If you’re doing fine with just the information that these platforms provide, of course, that’s great.

Perhaps, though, you want information about the relation between social media and the traffic to your site. That’s where UTM tagging comes in. UTM stands for Urchin Tracking Module. Google uses this method to track your URL so you can track custom campaigns in Google Analytics. In other words, it helps you to see whether a post or campaign on social media actually led to more traffic on your website.

Using UTM tags

A UTM tag consists of parameters that will help you track back your URL and give you information. The UTM tag will always come after your URL when you share it on a social channel. So, you take the URL of a post and simply paste the UTM tag after the URL. By doing so, for instance, it could look like this:

Measure your social media efforts with UTM tags

There are several websites that help you build a UTM tag, but it’s always nice to understand what you’re looking at. The UTM we use when sharing this post on Twitter, for example, is: 

#utm_source=twitter.com&utm_medium=social&utm_campaign=SEO Company-post-social&utm_content=link&utm_term=measure-social

The source is mandatory. The other information, such as content and term, gives a more detailed explanation about the type of things you’re sharing on social media platforms. Make sure to be consistent in your tagging. If you mix uppercase and lowercase, Google Analytics will see it as two different types of tags. This means that data gets separated in Google Analytics. At Yoast, we use a # to start off the UTM tag, but most tools use a ?. We use the # because then we know for certain that we are not causing duplicate content since Google ignores anything after the #. So let’s break down this UTM tag, shall we?

The parameters

utm_source=twitter.com The source explains where visitors are coming from. Because we’re sharing this post on Twitter, we’ll use twitter.com. For Facebook, we’ll use Facebook.com. And so forth.

utm_medium=social The medium explains what kind of medium is used (duh). Twitter is a social media platform and Facebook is a social media platform, so we’ll use social. By grouping all social media platforms with the medium=social UTM tag, we can easily see in Google Analytics what all social traffic is doing for our site. This way, we can compare a post that’s been shared on all social media platforms to, for example, the same post shared in newsletters. 

utm_campaign=SEO Company-post-social Where source and medium tell you more about where your visitors came from, the campaign tag tells you more about the subjects you’re sharing on, in this case, social. For instance, if you have a product launch or a sales campaign, you can use this UTM tag to track in Google Analytics how that specific campaign is doing. Your campaign is something you have to think about really well, as it has to cover everything you want to be covered. The one that we use for this post is the one that we use for all the daily blog posts that we share. If we share something, for example, that has to do with the Yoast Care fund we’ll use ‘utm_campaign=carefund’.

utm_content=link The content piece describes what kind of content you’re sharing. You’re always sharing a link, that’s true. But if you’re sharing an image, your content will be utm_content=image… As the image will be the central point. (or video, gif, voice memo, whatever you’re planning on sharing!)

utm_term=measure-social The utm_term tag is mostly used to add keywords for Google ads. That doesn’t mean you can’t use them for other things than ads. This tag can be used to add more information about the post you’re sharing on social platforms. For instance, the topic of the post you’re sharing or the date.

Make your own UTM

Once you get the hang of creating a UTM tag, you’ll do it with your eyes closed. But for now, it might still seem confusing. A good tool to use when you just start building your UTM tags is the Campaign URL Builder tool by Google Analytics. It’s important that you use the UTM tags in such a way that you can understand it and get the correct data from it in Google Analytics. It doesn’t matter if another company or website does it differently, as long as you know what your own UTM tag means. You have to find a way that works for you. In the image below, you’ll notice that the order of the parameters in the generated campaign URL differs from how we did it: This does not matter.

Campaign URL Builder by Google Analytics

Make sure that you save your campaigns somewhere, so that in the future, when you post something that’s related to the campaign, you can make sure you use the same one. Whenever we post a YoastCon 2020 related blog post or page, you’ll see we use &utm_campaign=yoastcon2020. Or for anything that’s related to the Yoast Care fund, we’ll use &utm_campaign=carefund.

Let’s measure your social media efforts!

Now, I can hear you thinking: ‘That’s all nice and stuff, but now what? Who will tell me if my social media posts are working?’ Well… You will! With the help of Google Analytics of course! In the video below, Annelieke, Lead of our Research team, explains how you can interpret your data and where you can find the information that you collected with the use of your UTM tags.

To find the relevant data in Google Analytics, go to Acquisition > Campaigns > All Campaigns. Here, you can find all the campaigns that you’ve set up an UTM tag for. In the search bar, you can search for more specific campaigns. Just type in the campaign name you want to learn more about! You’ll find information about the number of users that clicked on that campaign, the bounce rate and the conversion rate, for instance. Watch the video, for more options and a more detailed explanation.

Note: Facebook likes to mess things up with your self-made UTM tag that you put all your hard work in. Even though that’s not very nice of Facebook, you can still see where people went by looking at the landing page. 

Now it’s your turn!

Creating and measuring your UTM tags might be a little hard in the beginning. But, believe me, you’ll find a way to make it work for you. Take your time for both creating and measuring, and start with a campaign that you really want to be measured. If you’re still asking yourself: “But why should I… does social media even influence my SEO Company?” then I suggest you to read this post that’s answering that exact question and come back later. If you’re ready to start, then I wish you the best of luck!

What’s your favorite way to measure your social media efforts?

SEO Company by DBL07.co

source http://www.scpie.org/measure-your-social-media-efforts-with-utm-tags/ source https://scpie1.blogspot.com/2020/03/measure-your-social-media-efforts-with.html

[douglassmiith]

Measure your social media efforts with UTM tags

Hanneke Beers

Hanneke is a junior content marketeer at Yoast. She works for both the Social media team and the Blog team. Hanneke loves to write!

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your strategy? Let’s take a look at how you can measure your social media efforts.

Ways to measure social efforts

If you spend your time writing social posts, creating images and more, you want to know if your social media strategy and your campaigns work. Of course, you can check Twitter Analytics, Facebook Insights, and Instagram Statistics. But the thing is, those show only a limited amount of information, mostly about what happens on that particular platform. If you’re doing fine with just the information that these platforms provide, of course, that’s great.

Perhaps, though, you want information about the relation between social media and the traffic to your site. That’s where UTM tagging comes in. UTM stands for Urchin Tracking Module. Google uses this method to track your URL so you can track custom campaigns in Google Analytics. In other words, it helps you to see whether a post or campaign on social media actually led to more traffic on your website.

Using UTM tags

A UTM tag consists of parameters that will help you track back your URL and give you information. The UTM tag will always come after your URL when you share it on a social channel. So, you take the URL of a post and simply paste the UTM tag after the URL. By doing so, for instance, it could look like this:

Measure your social media efforts with UTM tags

There are several websites that help you build a UTM tag, but it’s always nice to understand what you’re looking at. The UTM we use when sharing this post on Twitter, for example, is: 

#utm_source=twitter.com&utm_medium=social&utm_campaign=SEO Company-post-social&utm_content=link&utm_term=measure-social

The source is mandatory. The other information, such as content and term, gives a more detailed explanation about the type of things you’re sharing on social media platforms. Make sure to be consistent in your tagging. If you mix uppercase and lowercase, Google Analytics will see it as two different types of tags. This means that data gets separated in Google Analytics. At Yoast, we use a # to start off the UTM tag, but most tools use a ?. We use the # because then we know for certain that we are not causing duplicate content since Google ignores anything after the #. So let’s break down this UTM tag, shall we?

The parameters

utm_source=twitter.com The source explains where visitors are coming from. Because we’re sharing this post on Twitter, we’ll use twitter.com. For Facebook, we’ll use Facebook.com. And so forth.

utm_medium=social The medium explains what kind of medium is used (duh). Twitter is a social media platform and Facebook is a social media platform, so we’ll use social. By grouping all social media platforms with the medium=social UTM tag, we can easily see in Google Analytics what all social traffic is doing for our site. This way, we can compare a post that’s been shared on all social media platforms to, for example, the same post shared in newsletters. 

utm_campaign=SEO Company-post-social Where source and medium tell you more about where your visitors came from, the campaign tag tells you more about the subjects you’re sharing on, in this case, social. For instance, if you have a product launch or a sales campaign, you can use this UTM tag to track in Google Analytics how that specific campaign is doing. Your campaign is something you have to think about really well, as it has to cover everything you want to be covered. The one that we use for this post is the one that we use for all the daily blog posts that we share. If we share something, for example, that has to do with the Yoast Care fund we’ll use ‘utm_campaign=carefund’.

utm_content=link The content piece describes what kind of content you’re sharing. You’re always sharing a link, that’s true. But if you’re sharing an image, your content will be utm_content=image… As the image will be the central point. (or video, gif, voice memo, whatever you’re planning on sharing!)

utm_term=measure-social The utm_term tag is mostly used to add keywords for Google ads. That doesn’t mean you can’t use them for other things than ads. This tag can be used to add more information about the post you’re sharing on social platforms. For instance, the topic of the post you’re sharing or the date.

Make your own UTM

Once you get the hang of creating a UTM tag, you’ll do it with your eyes closed. But for now, it might still seem confusing. A good tool to use when you just start building your UTM tags is the Campaign URL Builder tool by Google Analytics. It’s important that you use the UTM tags in such a way that you can understand it and get the correct data from it in Google Analytics. It doesn’t matter if another company or website does it differently, as long as you know what your own UTM tag means. You have to find a way that works for you. In the image below, you’ll notice that the order of the parameters in the generated campaign URL differs from how we did it: This does not matter.

Campaign URL Builder by Google Analytics

Make sure that you save your campaigns somewhere, so that in the future, when you post something that’s related to the campaign, you can make sure you use the same one. Whenever we post a YoastCon 2020 related blog post or page, you’ll see we use &utm_campaign=yoastcon2020. Or for anything that’s related to the Yoast Care fund, we’ll use &utm_campaign=carefund.

Let’s measure your social media efforts!

Now, I can hear you thinking: ‘That’s all nice and stuff, but now what? Who will tell me if my social media posts are working?’ Well… You will! With the help of Google Analytics of course! In the video below, Annelieke, Lead of our Research team, explains how you can interpret your data and where you can find the information that you collected with the use of your UTM tags.

To find the relevant data in Google Analytics, go to Acquisition > Campaigns > All Campaigns. Here, you can find all the campaigns that you’ve set up an UTM tag for. In the search bar, you can search for more specific campaigns. Just type in the campaign name you want to learn more about! You’ll find information about the number of users that clicked on that campaign, the bounce rate and the conversion rate, for instance. Watch the video, for more options and a more detailed explanation.

Note: Facebook likes to mess things up with your self-made UTM tag that you put all your hard work in. Even though that’s not very nice of Facebook, you can still see where people went by looking at the landing page. 

Now it’s your turn!

Creating and measuring your UTM tags might be a little hard in the beginning. But, believe me, you’ll find a way to make it work for you. Take your time for both creating and measuring, and start with a campaign that you really want to be measured. If you’re still asking yourself: “But why should I… does social media even influence my SEO Company?” then I suggest you to read this post that’s answering that exact question and come back later. If you’re ready to start, then I wish you the best of luck!

What’s your favorite way to measure your social media efforts?

SEO Company by DBL07.co

Via http://www.scpie.org/measure-your-social-media-efforts-with-utm-tags/

source https://scpie.weebly.com/blog/measure-your-social-media-efforts-with-utm-tags

[scpie]

Measure your social media efforts with UTM tags

Hanneke Beers

Hanneke is a junior content marketeer at Yoast. She works for both the Social media team and the Blog team. Hanneke loves to write!

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your strategy? Let’s take a look at how you can measure your social media efforts.

Ways to measure social efforts

If you spend your time writing social posts, creating images and more, you want to know if your social media strategy and your campaigns work. Of course, you can check Twitter Analytics, Facebook Insights, and Instagram Statistics. But the thing is, those show only a limited amount of information, mostly about what happens on that particular platform. If you’re doing fine with just the information that these platforms provide, of course, that’s great.

Perhaps, though, you want information about the relation between social media and the traffic to your site. That’s where UTM tagging comes in. UTM stands for Urchin Tracking Module. Google uses this method to track your URL so you can track custom campaigns in Google Analytics. In other words, it helps you to see whether a post or campaign on social media actually led to more traffic on your website.

Using UTM tags

A UTM tag consists of parameters that will help you track back your URL and give you information. The UTM tag will always come after your URL when you share it on a social channel. So, you take the URL of a post and simply paste the UTM tag after the URL. By doing so, for instance, it could look like this:

Measure your social media efforts with UTM tags

There are several websites that help you build a UTM tag, but it’s always nice to understand what you’re looking at. The UTM we use when sharing this post on Twitter, for example, is: 

#utm_source=twitter.com&utm_medium=social&utm_campaign=SEO Company-post-social&utm_content=link&utm_term=measure-social

The source is mandatory. The other information, such as content and term, gives a more detailed explanation about the type of things you’re sharing on social media platforms. Make sure to be consistent in your tagging. If you mix uppercase and lowercase, Google Analytics will see it as two different types of tags. This means that data gets separated in Google Analytics. At Yoast, we use a # to start off the UTM tag, but most tools use a ?. We use the # because then we know for certain that we are not causing duplicate content since Google ignores anything after the #. So let’s break down this UTM tag, shall we?

The parameters

utm_source=twitter.com The source explains where visitors are coming from. Because we’re sharing this post on Twitter, we’ll use twitter.com. For Facebook, we’ll use Facebook.com. And so forth.

utm_medium=social The medium explains what kind of medium is used (duh). Twitter is a social media platform and Facebook is a social media platform, so we’ll use social. By grouping all social media platforms with the medium=social UTM tag, we can easily see in Google Analytics what all social traffic is doing for our site. This way, we can compare a post that’s been shared on all social media platforms to, for example, the same post shared in newsletters. 

utm_campaign=SEO Company-post-social Where source and medium tell you more about where your visitors came from, the campaign tag tells you more about the subjects you’re sharing on, in this case, social. For instance, if you have a product launch or a sales campaign, you can use this UTM tag to track in Google Analytics how that specific campaign is doing. Your campaign is something you have to think about really well, as it has to cover everything you want to be covered. The one that we use for this post is the one that we use for all the daily blog posts that we share. If we share something, for example, that has to do with the Yoast Care fund we’ll use ‘utm_campaign=carefund’.

utm_content=link The content piece describes what kind of content you’re sharing. You’re always sharing a link, that’s true. But if you’re sharing an image, your content will be utm_content=image… As the image will be the central point. (or video, gif, voice memo, whatever you’re planning on sharing!)

utm_term=measure-social The utm_term tag is mostly used to add keywords for Google ads. That doesn’t mean you can’t use them for other things than ads. This tag can be used to add more information about the post you’re sharing on social platforms. For instance, the topic of the post you’re sharing or the date.

Make your own UTM

Once you get the hang of creating a UTM tag, you’ll do it with your eyes closed. But for now, it might still seem confusing. A good tool to use when you just start building your UTM tags is the Campaign URL Builder tool by Google Analytics. It’s important that you use the UTM tags in such a way that you can understand it and get the correct data from it in Google Analytics. It doesn’t matter if another company or website does it differently, as long as you know what your own UTM tag means. You have to find a way that works for you. In the image below, you’ll notice that the order of the parameters in the generated campaign URL differs from how we did it: This does not matter.

Campaign URL Builder by Google Analytics

Make sure that you save your campaigns somewhere, so that in the future, when you post something that’s related to the campaign, you can make sure you use the same one. Whenever we post a YoastCon 2020 related blog post or page, you’ll see we use &utm_campaign=yoastcon2020. Or for anything that’s related to the Yoast Care fund, we’ll use &utm_campaign=carefund.

Let’s measure your social media efforts!

Now, I can hear you thinking: ‘That’s all nice and stuff, but now what? Who will tell me if my social media posts are working?’ Well… You will! With the help of Google Analytics of course! In the video below, Annelieke, Lead of our Research team, explains how you can interpret your data and where you can find the information that you collected with the use of your UTM tags.

To find the relevant data in Google Analytics, go to Acquisition > Campaigns > All Campaigns. Here, you can find all the campaigns that you’ve set up an UTM tag for. In the search bar, you can search for more specific campaigns. Just type in the campaign name you want to learn more about! You’ll find information about the number of users that clicked on that campaign, the bounce rate and the conversion rate, for instance. Watch the video, for more options and a more detailed explanation.

Note: Facebook likes to mess things up with your self-made UTM tag that you put all your hard work in. Even though that’s not very nice of Facebook, you can still see where people went by looking at the landing page. 

Now it’s your turn!

Creating and measuring your UTM tags might be a little hard in the beginning. But, believe me, you’ll find a way to make it work for you. Take your time for both creating and measuring, and start with a campaign that you really want to be measured. If you’re still asking yourself: “But why should I… does social media even influence my SEO Company?” then I suggest you to read this post that’s answering that exact question and come back later. If you’re ready to start, then I wish you the best of luck!

What’s your favorite way to measure your social media efforts?

SEO Company by DBL07.co

source http://www.scpie.org/measure-your-social-media-efforts-with-utm-tags/

[cancer-n-champagne]

Another relaxing weekend before my last #chemotreatment on Feb 24. After 4 months I'm ready for the next chapter in my #breastcancer journey. #chemo #taxol has been tough bc of the #neuropathy. #fuckcancer #standuptocancer #CareFunding.com #SaveTheTwins #TeamMoHo