#Cambridgecapital

[benjamingordon]

Liftit co-founder Ángel Celis says these resources will allow them to invest in artificial intelligence and machine learning to reduce operational costs of the process. Liftit continues to make its way, with its technological platform, as an advanced player in the multimillion dollar logistics business in Latin America , with operations in Colombia, Brazil, Mexico, Chile and Ecuador. The Bogotá-based company revealed this Wednesday that it obtained US $ 22.5 million in its most recent investment round, in series B, led by Cambridge Capital, with the participation of IFC, Monashees, Jaguar Ventures, NXTP Ventures, among other important investors. . "These resources will be used to guarantee our expansion process in the countries we operate, we want to have omnichannel in the main road corridors in the countries in which we operate ," Ángel Celis Botto, co-founder of Liftit, told Forbes. "They will allow us to strengthen our executive team and focus on process automation through our technology." Ben Gordon and Matt Smalley of Cambridge Capital and former Amazon vice-president of global logistics Ed Feitzinger will sit on the Liftit board of directors. With the closing of this round, in total they have raised US $ 39.2 million, having among their previous investors Mercado Libre and Grupo Bolívar. Liftit was founded in 2017 by three Colombians Brian York, the CEO; Ángel Celis Botto, the CPO and Felipe Betancourt, the vice president of business development. The first was a web page developed in Ángel's house that focused on moving people. Those three were multiplied by a hundred; now there are 300 on the team. Over time it evolved to fight for corporate clients of the big leagues, such as Walmart, Pepsi and Grupo Bimbo, with the platform of independent transporters on demand that is making 150,000 monthly deliveries and billing more than US $ 3 million each month. The arrival of fresh capital will allow them to continue automating the process and developing their own technology to digitize logistics in the region. Liftit CEO Brian York believes that working with Cambridge Capital, which has "deep global logistics experience", will contribute to high growth in 2021 "and beyond." By automating and optimizing delivery processes using artificial intelligence and machine learning, those who use the platform can reduce their operational costs. With it, they can contract and execute any type of delivery, facilitating the tracking of the process in real time and the traceability of key metrics. “Our experience as global business creators in the supply chain, and our unique perspective as operators, strategic advisors and investors focused exclusively on logistics, will allow us to help Liftit continue to build its moat in the logistics technology business. of last mile transportation in Latin America, ” says Ben Gordon, managing partner of Cambridge Capital. "We think that's a fast-growing market that moves billions of dollars a year." In turn, the director of Cambridge Capital Matt Smalley, comments that the continued exponential growth of this startup and the fact that they provide a unified service in several countries of the region to the largest load generators on the continent, “confirm the great market opportunity and its excellent product-market fit ”. "It is solving an important problem for load generators in Latin America, connecting transporters and transport capacity through localized technology to meet the unique needs of the region," adds Ed Feitzinger, who was recently Vice President of Global Logistics at Amazon, Prior to that, he served as CEO of a global freight forwarder operating in 59 countries. For Feitzinger, distribution costs in Latin America are among the highest in the world, and short-distance transportation, specifically the last mile, is a big problem for carriers in Latin America. "It offers a unique combination of technology and operational capability to solve that problem." The truth is that Liftit joins the club of the few technology companies that have been able to raise capital amid the global pandemic of COVID-19, which has led to uncertainty and economic recession, but with the integration of these heavyweights something is clear : they have millions of kilometers to go. Original Source: https://forbes.co/2020/07/08/emprendedores/liftit-levanta-us225-millones-en-serie-b-automatizando-la-logistica/

[benjamingordon]

Hello and welcome back to another episode of “The Freight Project Podcast!”

On today’s episode we welcome Benjamin Gordon of Cambridge Capital, a capital investment firm with a focus on logistics & logistics technology. Ben is a long time veteran of the logistics industry, having first worked for a company that developed a TMS for 3PLs.

We hope you enjoy this “The Freight Project Podcast.” You can subscribe and find this podcast on Apple iTunes, Google Play, Stitcher for Podcasts, Spotify, Soundcloud, YouTube, and iHeartRadio!

The Rise of Logistics Technology Investments

On the episode, Ben will share his thoughts on the state of logistics technology investments and the market in general that he has gleaned in investments made by his firm and in his conversations with logistics technology leaders, especially at his recent conference held on January 22nd to January 24th of 2020. Now, at the time of this recording, this conference had not yet occurred, but has now completed. Look out for the BGSA supply chain conference in 2021!

On the episode, you’ll hear Ben discuss the following: