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swifterm · 4 years ago

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Fastest Growing Ecommerce Businesses USA

In the United States, eCommerce business has turned into a booming industry for several years. Customers spent more than 600 billion USD in just the previous year with US retailers there. So, surely you got the idea of the market volume of e-commerce businesses in the region. Although hundreds of retailers closed up their dreams after struggling heart and soul but couldn’t make them happen. There are still many successful names in our record. We have planned to showcase a comprehensive checklist of some of the fastest-growing e-commerce businesses in the United States.

In this resource, you will find a complete statistic report along with the business type and its social media (Facebook) interaction. Before that, we will try to cover some essential terms likely the latest trends of e-commerce, sales growth, social media engagement ratios, and some more. You may find some similarities with our previous data from the fastest growing e-commerce companies in UK. Hopefully, these will help to get a clear concept with data about the US e-commerce market in detail.

Ecommerce Activities of USA Internet Users

As per research from multiple sources, most of the US people love to find a product and service using the internet rather than going stores physically. In last year, around 80% of the people made the purchase. The number has come from both laptops and smartphones. Here, we prepared a comprehensive report to let you know about the overall activities of USA internet users for e-commerce.

Data Source: GlobalWebIndex and Statista

🔹 82% of people in the USA search online to buy a service or product (any device).

🔹 90% of the users visit an e-commerce site and 76% of them buy something online.

🔹 The data shows, 52% of the buyers use desktop or laptop and 39% do it via mobile devices for online purchases.

Most Emerging Ecommerce Spend by Category

Ecommerce trends are changing with time and taste. It’s not constant always. As per the researched data from Statista, the travel and accommodation category spend the largest amount till the beginning of the year 2020. After that Fashion and Beauty, Electronics & Physical Media, Toys, DIY, & Hobbies, Furniture & Appliances, and other categories come to the list.

Data Source: Statista

🔹 The report shows data from the year 2017. The sales were 274.755 million USD then.

🔹 After one year in 2018, it reached $315.629 million.

🔹 Later in 2019, the amount turned to $365.207 million.

🔹 The projected sales growth for 2020 is 419.879 million USD. For the next consecutive years, it may reach $474.540 million, $524.091 million, $565.696 million, and $599.186 million.

Most Used Social Media Platforms in USA

Data Source: GlobalWebIndex

No doubt, social media is the strongest platform in online business to promote products or services globally. Among the most popular media, Facebook always keeps itself to the peak position for several years in most of the regions in the world along with USA. As per the Global Web Index report, around 74% of the internet users there use this platform each month.

Fastest Growing Online Stores in United States

Among thousands of growing online stores, we picked some of the most unique and popular ones on our list. Let’s have a look one by one!

1. Zaful

Zaful is among the leading online fashion brands loved by millions of people around the world. Apart from the USA, it delivers products to more than 260 countries. From the design, quality, and pricing, you will be a true fan of its creations after checking out its hot collections. Besides this, to get the latest news and fashion trends on women’s clothing, their Facebook page may assist you as a good resource. Since the beginning, it has crossed the landmark of 8.3 million followers and growing up rapidly.

Company Name: Zaful

Headquarters: Hong Kong, China

Founding Year: 2013

Business Type/Industry: Ecommerce, Apparel & Fashion

Facebook Stats

Page Creation: October 27, 2014

Likes & Followers: 8,325,273 +

Page Link: Zaful

2. IPSY

IPSY comes with a view to inspire individuals to express their beauty. It’s one of the largest beauty community, started its journey back in the year 2011 in California, USA. Since then, millions of people are trying IPSY to discover themselves with a beautiful smile. It provides the latest products from brands and allows you to choose the suitable one from them at affordable prices. Their community in social platforms is booming day by day and creating a great impact on their business growth.

Company Name: IPSY

Headquarters: San Mateo, California, U.S.

Founding Year: 2011

Business Type/Industry: Ecommerce, Cosmetics

Facebook Stats

Page Creation: September 19, 2011

Likes & Followers: 5,509,037 +

Page Link: IPSY

3. Steam

Steam is a digital platform for discussing, creating, playing games with over 100 million gamers around the world. It was developed by Valve Corporation in 2003. This platform offers exclusive deals on more or less 30000 games. Besides video game streaming and chat functionality, it also provides automatic updates and features regularly. In social media, Steam has a large community where you will find the news of its latest products and offers.

Company Name: Steam

Headquarters: Bellevue, WA, US

Founding Year: 2003

Business Type/Industry: Ecommerce, Gaming

Facebook Stats

Page Creation: April 16, 2009

Likes & Followers: 4,843,495 +

Page Link: Steam

4. ShoeDazzle

ShoeDazzle comes with a view to making women look exceptional and stylish through gorgeous shoes, handbags, jewelry, and other accessories. In the year 2009, it was founded by the world-famous model and media personality Kim Kardashian and three other businessmen. ShoeDazzle has a great collection of footwear products, including heeled and flat sandals, wedges, pumps, sneakers, boots, bootles, and many more. Besides the types, it sells varieties of clothing, boutiques, bags & accessories products at affordable prices.

Company Name: ShoeDazzle

Headquarters: El Segundo, California, U.S.

Founding Year: 2009

Business Type/Industry: Ecommerce, Shoe & Fashion

Facebook Stats

Page Creation: May 16, 2009

Likes & Followers: 4,516,917 +

Page Link: ShoeDazzle

5. The Mint Julep Boutique

Are you in search of trendy dresses, rompers & jumpsuits, shorts, kimonos, boots & booties, swimwear, and so on? The Mint Julep Boutique has covered all the items along with heavenly handbags, hats & sunglasses, bracelets, and adorable shoes. You will definitely love its flawless style of products and impeccable service. With 4.1 million followers, its Facebook page provides the latest products and offers regularly for the customers. And, the community is increasing every day with new hope.

Company Name: The Mint Julep Boutique

Headquarters: Auburn, Alabama

Founding Year: 2012

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: April 24, 2012

Likes & Followers: 4,143,709 +

Page Link: The Mint Julep Boutique

6. BookBub

BookBub is a large online community, especially for book readers. It provides unbeatable deals in different popular categories, including Bestselling, Biography, Contemporary Romance, Cozy Mystery, and Crime Fiction. You will also find the most popular books on Business, Fantasy, History, Parenting, Science Fiction, Thriller, and Horror. All the lists are being updated in time so that readers get the latest edition of their preferred items.

Company Name: BookBub

Headquarters: Cambridge, Massachusetts, USA

Founding Year: 2012

Business Type/Industry: Ecommerce, Books

Facebook Stats

Page Creation: January 12, 2012

Likes & Followers: 3,637,714 +

Page Link: BookBub

7. Get It Free

Get It Free shows a unique e-commerce business strategy that offers freebies, samples, coupons, and sweepstakes. It lets you find the best deals at the competitive prices from your favorite brands. The policy of ‘Get It Free’ is made to save the money of consumers. That’s the reason it has been booming with its social media platforms. On Facebook, it got a huge engagement having more than 3.5 million followers within a short period.

Company Name: Get It Free

Headquarters: SAN DIEGO, CA, USA

Admin Organization: Zeeto Group LLC

Business Type/Industry: Ecommerce, Accessories

Facebook Stats

Page Creation: January 14, 2015

Likes & Followers: 3,527,148 +

Page Link: Get It Free

8. Rotita

Rotita is another online fashion destination for smart women. It has an extensive collection of high-quality products from different categories. The most amazing fact is that you will get them at reasonable prices. It has a wide variety of products, including Lace & Mini Dresses, Tees & T-shirts, Sweaters & Cardigans, Pants & Skirts, Jumpsuits & Rompers, Jewelry, and more. To let the customers know the updates, it regularly posts the latest news on Facebook. Till now, it has already over 3.4 million followers there.

Company Name: Rotita

Headquarters: Kowloon, Hong Kong

Founding Year: 2014

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: February 14, 2015

Likes & Followers: 3,426,314 +

Page Link: Rotita

9. Bodybuilding

Started more than two decades ago, Bodybuilding.com has been turned into a great resource for health fitness, fitness accessories, and necessary supplements. It works as a personal trainer and provides possible technology, tools, and support as well. Besides these, you will also get free guidelines through their videos and articles. This is how it helps the audience and became the most-visited fitness site around the world.

Company Name: Bodybuilding

Headquarters: Boise, Idaho, USA

Founding Year: 1999

Business Type/Industry: Ecommerce, Health Supplements, Accessories

Facebook Stats

Page Creation: December 30, 2008

Likes & Followers: 3,328,712 +

Page Link: Bodybuilding

10. Rosewe

Once again, Rosewe brings a unique way to represent fashionable clothing for trendy and smart women. It’s an online apparel store selling amazing Women Clothes, Jumpsuits & Rompers, Shorts, Shoes, Sweaters & Cardigans, Swimwear, and beautiful jewelry items. The design, style, and quality are maintained keeping the targeted audience in mind. That’s the reason, the community is growing up every day.

Company Name: Rosewe

Headquarters: Pudong, Shanghai, China

Founding Year: 2009

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: April 21, 2014

Likes & Followers: 3,252,266 +

Page Link: Rosewe

11. Hulu

Hulu is one of the leading and most popular online streaming services for TV and movies. The Walt Disney Company is the owner of this digital distribution media. It allows users access to most of the linked shows from the US broadcast network. This is the ideal place where all the hit TV series and films you will get together in a box. As per the report, it has gained 30.7 million paid subscribers until February 2020.

Company Name: Hulu

Headquarters: Santa Monica, CA, USA

Founding Year: 2007

Business Type/Industry: Ecommerce, Streaming Services

Facebook Stats

Page Creation: December 22, 2007

Likes & Followers: 3,197,661 +

Page Link: Hulu

12. Amazon Fashion

In the industry of e-commerce, Amazon is the most popular name worldwide. It covers all the possible trendy fashion materials for both men, women, and kids. You can pick from any of your preferred brands like Tommy Hilfiger, Adidas, Denim, Goodthreads, Lark & Ro, Champion, and many more. It offers the hottest deals by price and by your choice as well. Like the other international brands, it has also a large community on various social media, including Facebook. Its Facebook page has crossed the landmark of 3.1 million followers and still growing up.

Company Name: Amazon Fashion

Headquarters: Seattle, WA, USA

Founding Year: 2002

Business Type/Industry: Ecommerce, Fashion

Facebook Stats

Page Creation: August 19, 2010

Likes & Followers: 3,156,020 +

Page Link: Amazon Fashion

13. BarkBox

BarkBox comes with a view to making the world better for dogs and the people who love to be with them. It helps you get the best products, including toys, foods, accessories, and more for them. All the things you will get in a box (known as BarkBox) at a reasonable price. In addition, it offers free shipping inside the 48 United States. Besides this, it has different platforms to serve the dogs for their possible betterment. Some of them are likely Bark Bright for dental care for bad dog breath, Bark Shop to find the best stuff, Bark Park- an outdoor clubhouse, and Bark Retail for having the seasonal collections for them.

Company Name: BarkBox

Headquarters: New York City, New York, USA

Founding Year: 2011

Business Type/Industry: Ecommerce, Dog Products

Facebook Stats

Page Creation: October 26, 2011

Likes & Followers: 2,993,955

Page Link: BarkBox

14. The Bradford Exchange

Are you searching for unique and meaningful gifts for your family, friends, and beloved ones on a budget? The Bradford Exchange helps you get what’s on your heart and bring the most joyful experience. It has a huge collection of various Jewelry & Watches, Apparel, Bags, & Shoes, Wall Décor, Sculptures, Trains & Accessories, Baby Dolls, Gold & Silver Coins, and many more. You will get the latest news on Facebook page where more than 2.9 million audiences belong there.

Company Name: The Bradford Exchange

Headquarters: NILES, IL, USA

Founding Year: 1973

Business Type/Industry: Ecommerce, Jewelry, Accessories

Facebook Stats

Page Creation: January 23, 2009

Likes & Followers: 2,900,523 +

Page Link: The Bradford Exchange

Wrapping Up

USA is undoubtedly the world’s most developed market in terms of e-commerce business compared with other regions. Thousands of companies are trying to pull themselves to dominate the online industry. We tried to showcase the top fastest-growing e-commerce businesses there along with some statistical data. It also includes their Facebook data that represents the engagement and popularity in social media. So, is there anything we missed out here? Let’s share your findings to enrich the list we shared.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer. If you haven’t already done so, then please enjoy a FREE month’s trial and let us know what you think.

#ecommerce fashion couture marketing retail

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dippedanddripped · 6 years ago

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As other retail industries have struggled in recent years, skate shops seem more uncertain than ever, and this past weekend we lost a longstanding one:Sunday skate shop in Buffalo, NY.

This got us thinking about what skateboarders and the skate industry can do to help shops (obviously in addition to spending more money). But instead of rehashing reasons to Support Your Local, we talked with shop owners themselves about how we can help them stay in business longer and keep our local scenes healthy.

We tried to represent a good chunk of the U.S. and a few other countries, but there’s no way to fit every shop in the world. Everyone had thoughtful and encouraging things to say, but to not let this become a 60,000 word thesis, we were only able to keep a small selection of responses.

For the shops not represented here (Kingpin, Prov, 8five2, Note), thank you! And for the readers who we forgot to call for their expert opinions, we know we’ll be hearing from you in the comments.

LABOR (NEW YORK, NY)

Has the skate industry done anything to negatively affect core skate shops, and if so, how can we reverse what’s been done? There’s a lot the industry has done and continues to do to negatively impact independently-owned shops, while they shred crocodile tears every time a long-running shop closes. I don’t spend a lot of time being mad at companies for [trying to] grow as much as they can year after year.

When companies make a big push to sell direct to customers—which is one of the biggest factors that drives business away from a skate shop—I can’t really be mad. As shop owners, we understand that’s where the biggest margins are. On the other hand, a company can’t be mad if we choose not to carry their brand or order less because they are selling subscription boxes online, or aggressively opening stand-alone retail stores.

How much longer do you think skate shops can exist as they do now? It’s been discussed for years, but the margin in hard goods at the retail level has to adjust, or shops will absolutely not exist in a few years. At some point, skaters will have to accept that the price of skateboards is not going to be $50 forever. Once we get past that, I think we can start making some progress, but there are still so many people that roll their eyes at the price of skateboards.

35TH NORTH (SEATTLE, WA)

What can shop owners do to attract local business and keep skaters interested in coming and buying stuff, as opposed to buying online or from the mall? We stay busy with events. The Seattle skate scene is rad and everyone supports one another so we love to get involved however we can. Skate shops have to make it a priority to promote and grow their scene, plus keeping your local scene healthy is always a good long-term strategy.

Is there anything that you believe the skate industry has done that had a direct negative effect on core skate shops? Is there any way to reverse what they’ve done? You used to have to fill out on your dealer application how far away your nearest competition was. If it was within a certain radius of an existing shop, brands wouldn’t sell to you. Now you literally have brands that you sell in your store along with big online sites they sell to geo-targeting the customers in your area on Instagram hoping they can get sales. If there is a real concern for the health of shops, big online sites need to be addressed and we need to have rad products that you can only buy from shops that actually do shit for their scenes.

Can you imagine any new business models that could help shops succeed? We are sorry to say it but deck prices should and need to go up. If any Shark Tank-style business guy looked at core shops’ margins on their best selling products, they would think we were all idiots. Most shops make under $10 selling a deck. In Seattle, we would have to sell 13 pro decks every single day just to cover one employee’s daily wage. In fact, if the margins in skating were where they should be, a lot of shops might still be in business.

How much longer do you think skate shops can exist as they do now? I believe with the Olympics coming and more corporations wanting a piece of skateboarding, most of that growth and money will not find it’s way into real skate shops.

When does mass commercial success ever mean good things for a mom and pop business? A lot of that money will find its way to the stores that know nothing about culture, or what really makes skateboarding’s history so great because all of that has nothing to do with sports.

As long as there are cool kids who understand what their core shops are actually selling, then we’ve got a shot.

PLUS SKATE SHOP (ORLANDO, FL)

Can you imagine any new business models that could help shops succeed? Create your shop’s brand identity. In order to improve margins, you have to be able to brand your shop and make kids hyped on repping it. We do the typical shop decks (USA made!) and apparel, but we also do backpacks and wallets and shit. The newer generation of kids was brought up going to stores that only sell products that have the name of the business on it. It’s not unusual for them to walk in and see a rack with just Plus merch on it.

Our Plus merch accounts for about 15-20% of our annual revenue. I don’t think a shop can survive solely selling its own products. The brands a shop carries are what provide the vibe and character of the shop. But then, while they are shopping for those brands, they might notice we have a rad T-shirt or hat and purchase our item also. New brands pop up all the time, shops just have to select the ones they believe will work for them and try to keep the product selection fresh.

How can the skate industry and skaters help shops survive? Better pricing for independent skate retailers would help a ton. Since mega mall stores can order a billion of something, they get it cheaper. That’s just business 101. But, since independent, locally-owned skate shops are the businesses that are keeping skateboarding alive, why not give them better pricing in order to keep their doors open? If all the local shops go away, skateboarding will fall off a cliff.

ORCHARD (BOSTON, MA)

Has the skate industry done anything to negatively affect core skate shops, and if so, how can we reverse what’s been done? If you are a shoe or clothing company, don’t sell hard goods online or at your brick and mortar outlets. I don’t want to have to compete with my partners. It’s pretty simple, if you respect what we do for our city’s skate scene, don’t sell skateboards.

Also, have an MSRP and enforce it. It’s almost 2019 and to keep this ecosystem healthy, a skateboard should cost around $60 or more. In an ideal world, a skateboard shop should be able to sustain by selling mostly skate hard goods, but there are so many volume-driven kooks racing to the bottom. It cheapens the value of a skateboard when you have online cowboys selling the same board at a price that would make a skate shop $4 profit after shipping costs.

“IN AN IDEAL WORLD, A SKATEBOARD SHOP SHOULD BE ABLE TO SUSTAIN BY SELLING MOSTLY SKATE HARD GOODS.”

And then, of course, there’s a lot of bedroom brands and after school projects with someone who has $750 to burn on starting a company based on this cool image they found on Google, and they’ve always wanted to have a brand since Pontus [Alv, Polar Skate Co. Founder] inspired them two years ago when they started skating. So they sell their boards for $35 out of their trunk without consideration for the ecosystem.

How can the skate industry and skaters help shops survive? I get it, no one wants to pay full price, but you can’t say, “I only buy skater-owned. What Sole Tech do you have on discount?”, and expect anyone to have money left over to invest in the scene. Spend your money where you have a personal connection and not just wherever is cheapest. On that note, shops should have some kind of rewards program where they hook up the loyal customers, and if a regular only has $45 but needs new shoes, then work with them and try to find something that works.

ATLAS (SAN MATEO, CA)

How can the skate industry and skaters help shops survive? Be conscious of where your resources go. Brands need to work tightly with their core shops. There’s really not too many shops out there, so I don’t want to hear the excuses like, “Sorry, we’re super slammed, but so down,” and then nothing happens. Action leads to results, inaction leads to potential failure. Skaters, stop buying shit from the mall or Amazon. It doesn’t do shit for your local community. If you truly do not care, then go ahead, spend your money wherever you want, but if you do care, put your money where your mouth is. I also want to make it clear that skate shops are not a charity case, they are hubs that work hard to keep communities strong. It’s a group effort that will pay off if we all stick together.

CIVILST (BERLIN, GERMANY)

How can the skate industry and skaters help shops survive? Unfortunately, Germany is super tough when it comes to hardware. If we would be able to offer hardware at a lower price, kids wouldn’t have to buy at the big online shops. Distributions out here haven’t reacted to dollar conversions in years so hardware is fuckin’ expensive in wholesale and it won’t change since most of them have a monopoly on trucks, wheels, etc. Shoutout to €42 for a single truck!

But if the big companies would consider bigger margins, better payment terms, I believe that it would help a lot. Then you can at least offer some discount on certain products in order to keep your business local and not lose out to online shops.

FTC BARCELONA

How much longer do you think skate shops can exist as they do now? If there’s a local scene, a skate shop will always be there. My shop is in the very center [of Barcelona], near MACBA. People still come to the shop to say hi and have a coffee, even though they could be at sunny MACBA watching people skate. Zumiez doesn’t give you that, right? Fuck! Now I said this and they might start giving free coffee with your board. When Amazon learns how to grip boards, we are all fucked!

Is there anything the skate industry has done that had a directly negative effect on core skate shops, and if so, can it be reversed? Don’t buy your board online, kid! Go to the shop, get out, see the streets and talk to people. There’s a life outside of your phone! Plus, no one is gonna grip your board better than the dude at the skate shop while talking shit about the latest video.

FAITH (BIRMINGHAM, AL)

Can you imagine any new business models that could help shops succeed? We partnered with our friends New Republic Printing. In doing so, we have lowered our overhead on rent and bills and we now have an in-house print shop. I think the key is to find supplemental income that coincides with the shop.

How much longer can shops exist as they do now? I think shops will exist, but not thrive unless you happen to raise the next skateboarding superstar that is looking for a crappy investment to show a loss of income in order to balance out their taxes, come tax season [laughs].

The shops I’ve seen go under have locations that are too large and have several employees on their payroll. In order to survive, I have to not take much income from the shop (less than $1,000 a month). I work 2 other jobs as well, and live minimally with low rent and low bills. I will work to make it work until it can’t work anymore! I think most shop owners are the same way, they are indebted to skateboarding for whatever reason.

How can the skate industry and skaters help shops survive? Brands need to reset the standards of being pro or stop over-saturating the market with so many product choices. They wouldn’t rely so much on prebooking this way, thusly not relying on Zumiez to buy into a product before production. Make prebooking product really worth it for us small guys. 10% off is not good when you can wait a month and buy it for 30% off.

Oh, and fuck selling your product on Amazon!

NO-COMPLY (AUSTIN, TX)

What can shop owners do to attract local business and keep skaters interested in coming and buying stuff, as opposed to buying online or from the mall? Have alternate ways of bringing in new customers that wouldn’t have otherwise come in. We have an espresso bar up front, so many come in for a coffee and are introduced to the rest of the store. Monthly art shows create a community event and keep our walls fresh.

The main thing is to care about skateboarding and be involved in many ways: owners and employees skateboarding, supporting a team, having or coordinating events like video premieres, demos, contests, art shows, parties. Keep up with the current, past, and future of skateboarding, collaborate with brands, interact, relate to and care about the customers. Create a place they can claim as theirs.

Recently, Urban Outfitters started selling skateboards in a partnership with Skate Warehouse. All the skate brands sold on UO’s site agreed to this. Do you think this will affect the industry? For the brands selling to Urban Outfitters, it’s understandable that a quick buck is intoxicating and that they want to get paid. But it’s a one night stand and they are not going to answer your call tomorrow. They are notorious for taking a brand in and if it works well, they just make their own version of it and get rid of the original. By that time, the original skate shops might be gone or they won’t take your call anymore either.

#articles #skateboarding #skateboard #shops #skateshops #fashion blog #streetwear blog

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williamjharwick · 7 years ago

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31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course

This was my first year experiencing what it was like to create and sell online courses. With one public course launched (Smart From Scratch) launched earlier in the year, and another one that just launched last month (Power-Up Podcasting), I’m already experiencing the benefits I always heard other course creators talk about:

Increased income, yes. But, more importantly, increased amounts of success stories.

Truly, there’s no better way to package up information you have to solve a problem, and provide a win for your customer while also getting paid at the same time.

As an advisor now to Teachable, the online platform I use to host and sell my online courses, I knew there were tons of other course creators out there—many more and different experiences than my own—who could offer tips to those who are just starting out. [Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

So here they are, 31 course creators from various niches with their #1 tip for creating and selling online courses:

1. Do not prepare an online course for selling. Create an online course for what you love to do and then sell it. You will earn a lot if you tell a topic that you love to do.

– Resit, Master of Project Academy

2. Stop worrying all the time about how you will sell your course and start worrying about how you will create such a good course that will provoke a real change in your students’ lives. Then, I promise you the money will come. Great content means good reviews, and good reviews mean more money.

– David Perálvarez, Club SiliCODE Valley

3. Build content that people can’t find anywhere else in the world for the same price or at the same level of quality. If you do both at the same time, sales will roll in like crazy.

– Dakota Wixom, QuantCourse

4. Stop making excuses as to why you aren’t qualified to teach, set a deadline, and commit to that deadline. Do not let yourself get distracted by trying to make everything perfect. It will never be perfect. Strive for professionalism, but don’t derail yourself in the chase of perfection. You can’t fix what you don’t launch. So launch it, learn, tweak, and repeat.

More advice from Sarah on her experience getting started: I lurked around the SPI and Teachable communities for 14 months. I listened to all the course-related podcasts Pat did. And I got stuck in a cycle of trying to gather all this intelligence. I wish I had stopped going into “research” mode and just committed that time to DOING IT. Finally, in January I committed to launching my course by the first week of March. I did it, and got 52 students. I was actually literally sitting in the audience at a conference Pat was speaking at and I was getting student after student and refreshing my app to see how much money had come in!

It was an amazing feeling and I only wish I had done it SOONER :).

– Sarah, User Research Mastery

5. For a fast and profitable launch, plan a launch on Instagram. We flipped $2k in ad spend into $60k worth of sales on our Teachable course. Micro-influencers are the way to go!

– Julie Cabezas, Social Brand School

6. Each one of us has a secret passion. Maybe you know more about Star Trek than anyone on this (or any) planet. Maybe you can recite the relative strengths and weaknesses of every car on the market. Maybe you have all your grandmother’s recipes for your family’s special foods. You think you’re the only one who cares about these things. You are not. Use your secret passion as material for an online course and people will respond. Because people respond to passion.

– Eric Goldman, Profit Leader Academy

7. Test your idea first. Don’t waste any time creating a course unless you have a solid list ready to buy it. Start small with blog posts and expand as the traffic steadily increases. Launch your course when your audience starts asking for it.

– Sarah Crosley, The Creative Boss: Create the Ultimate Opt-In Offer

8. Don’t wait . . . set a date and get out there and pre-sell (better yet, create your webinar date to launch your yet-to-be-created course). Nothing will light a fire fast enough knowing that you have to get it done.

– Susie Parker, Family Success Academy: Baby Naps Made Easy

9. Don’t try to be perfect.

– Cassie Zeider, Mommy & Me Wellness & Nutrition

10. No course is ever perfect when it launches. If you try to make your course perfect before you launch, you will NEVER launch. It’s okay to start with an initial version of your course that you improve on after receiving feedback from your students.

SPI is the primary reason I was able to launch my course. Without the SPI podcast, I would likely still be tweaking my course trying to get it to be perfect before I launched. Regardless of whether I’m chosen or not to be featured, I just want to say thanks for all the GREAT content your team gives away as it helped me tremendously.

– Daniel Milner, Make TV Easy

11. The number one thing people need to know is to sell something that people actually need. And then know a thing or two about marketing to sell it. Love Pat Flynn. Love Teachable. Love helpful people and making a living doing it!

– Jen Kamel, VBACfacts Academy: The Truth About VBAC™ for Professionals

12. Teach MORE THAN your competitors for FREE. Selling is nothing but teaching genuinely. If you just teach without holding anything back, genuinely, and help people, everything becomes very easy. Why I am saying this? Because it’s not something I had planned before my course launch. It’s something I realised last month. My “Aha!” moment. After looking at last 4 months’ stats.

I did $20,000 in sales in the last 4 months without running a single Facebook ad or any kind of promotion. I have just 11 videos on my YouTube channel. But those 11 videos teach more than other paid courses. Somehow people are finding those videos, getting amazing value, and subscribing to my paid course.

– Mubaid Syed, T-Shirt Profit Academy

13. Roadmap actual deliverables and stick to a schedule that’s conducive to producing the outcomes you need to meet your plan. Too many entrepreneurs spend three years “making” a course, and not a single buyer will ever be exposed or even hear about it!

Our current course is doing well over $25k/month in recurring and we’re moving all of the outside stuff into Teachable as we speak!

– Scot Smith, Automated Inbound: Rainmaker University

14. Plan out your marketing and promotion strategy even before you build your course.

– Amir West, Online Entrepreneur Life: Amazon Phenomenon

15. Business success is not dependent on the size of your email list, nor what you’re passionate about. A large unresponsive list is a massive cost centre and your passions don’t mean a thing if people don’t want to pay for it.

Find a deep unmet need or hidden desire waiting to be addressed. Address that in your course, and then make THAT your passion. If you can do that, even a small list can be very responsive and profitable; and you’ll have a thriving business. You guys are doing such a stellar job towards making it possible for solopreneurs to be successful. Just a BIG thank you!

– Vikram Anand, Get Ahead Fast™

16. It’s all about creating a detailed, powerful outline. Armed with that, you’ll know how much of your course you can give away for free to attract the right audience, which parts of your course to promote or add to your blog/podcast, and how to build a sales page that highlights what you’ll share with people.

– Regina Anaejionu, Business School for Humans: Monetize and Market Your Mind

17. Whatever topic you have in mind right now, make it 5 times smaller. The biggest mistake is to think you have to cover everything in one step.

– Kerstin, Fluent Language School

18. Stop reading about it. Taking action is the best teacher! For years I have been studying marketing strategies, read articles, listened to podcasts (SPI rocks!). The more I studied, the more overwhelmed I became. I finally stopped worrying about it, moved my business to Teachable and simply took action. My business income quintupled (literally!) after doing those things. This is after 10 years of struggling with the business. Pat and Teachable, thank you!

– David Wallimann, Guitar Playback

19. Start right now even if you don’t have everything figured out. If you believe in yourself and the online course you want to create to help others, you’ll find your way to get there no matter what.

– Arantxa Mateo, 32 Mondays: What to Eat to Lose Weight

20. Just do it! Perfection kills progress. Like Pat, I live in San Diego. I’m a huge fan of the show. I literally shot my class in my living room. I duct-taped together my first sales funnel and I was trying and failing at Facebook ads on Black Friday (my launch day, which now I hear is the WORST day to launch anything, LOL). Now a few short months later it has made about $50,000 and enrollment has been closed much of that time. Testing deadline funnel now. Yes I will be adding more courses ASAP!

P.S. Did I mention I love Pat’s podcast, Smart Passive Income? It is likely one of the stories on there that got me to try a course. My first business is ecommerce.

– Gina Downey, Academy for Dance

21. VALIDATE, then create. Before pouring time and money into an online course, make sure that people will buy it by actually ASKING people to buy it! You may be able to get 100 people to sign up to be beta testers for your course, but if no one is willing to pay you for the course, then it’s not worth creating.

When I created my first online course, I sent a few people in my audience a personalized email where I gave them a description of what the course was and what it would include. If they were interested, I asked them if they wanted to pre-purchase the course at a special rate (yes, before it was built!). I made $8,000 off of the pre-sale, which validated that people wanted my course. I spent the next few months creating the course, and launched to my list of only 2,000 at the time. My first launch did $41k in sales. Validate the idea, then create the product.

– Abbey Ashley, The Virtual Savvy: VA Bootcamp

22. The number one tip I would give to course creators is start building your list immediately. Always be growing your audience and remember to nurture it as you grow. If you have a great audience who wants to hear what you have to say, you will be successful in your online course creation and sales!

– Fleur Ottaway, Venture Digital: Get Results from Your Facebook Ads

23. Jump and then figure out how to open the parachute. I started my course live before I had all the content developed. Each week I had 15 people who were showing up to my office to learn, so I needed to make sure it was ready for them. Eight weeks later my course was developed, recorded, and uploaded to Teachable. Over $70k in 6 months later and I’m happy I didn’t wait until it was “ready.”

I teach mindfulness from the Christian perspective as it differs from the Buddhist perspective (in a respectful way).

– Gregory Bottaro, Catholic Psych Academy: Take Control of Your Life Today

24. Don’t pressure yourself to create one module or even one PDF of the course BEFORE you’ve pre-launched and pre-sold the idea. That pressure can be a major mental block, and you’ll never take action to get it out of your brain and into Teachable (#speakingfromexperience).

So instead, craft your pre-sales campaign, do that, and then once the dollars are in and there’s PROOF that your people are willing to put their money into your idea . . . then your mental blocks will magically turn into action.

– Elise Darma, InstaGrowth Boss

25. Overcome any hesitations, any procrastination, any fear but writing a list about how fabulous you are, how helpful your course will be, what benefits you’ll be bringing to their lives. Jump up and down, get super excited, and GO! You’re now in the right buzzing mindset and vibrational vantage point to pour the right energy into your work. YOU’RE GOING TO NAIL IT!

– Heather, The Brain Trainer

26. Differentiate yourself and your course. Don’t be one of a thousand teaching HTML, or healthy lifestyles. Find something that makes you different. Find a way to be different. It’s the only way you can stand out and build a real business. If you’re the same as everyone else, no one has a reason to enroll in YOUR course. Differentiate yourself and make that differentiator your competitive advantage.

– Mark Lassoff, LearnToProgram: Become a Professional Developer

27. Start. Like, now. No, really. Like, do it. You’ll never learn or have success with course building if you never get started! Love the blog! Thanks for all you do

– Sarah, The Writing Room: Living an Inspired Life

28. Grab that camera (or phone as I did) and start recording. It will not be the best course, for sure. The market will decide if it’s good or not.

– Frici, Digital Lifestyle: Online T-Shirt Business in 3 Easy Steps – The Crash Course

29. Find one person and walk them through your exact process of the course you’re considering creating. Each step of the way becomes your working outline for the course and helps identify any steps you might overlook. As an added bonus, this person becomes your true raving fan and an amazing testimonial. Teachable rocks!

– Jeff Rose, The Online Advisor Growth Formula

30. Engage with your audience. Focus on helping people, money will follow.

– Sam (Sanjay) J, TIBCO Learning

31. Sell as you create! By sharing what you are working on, your fans feel like they are part of the process and they will be rooting for your success. Plus they will be thinking about getting the class when it comes out. I think it is enticing to know about a product that you can’t have yet and by the time it comes out they have convinced themselves that they need it and they jump at the chance to buy. Offering a special price for early buyers also removes a consideration and makes the purchase a no-brainier. Just make sure you deliver the good so they will come back for the next class

My first class literally launched 5 days ago and I already have 246 sales. I am not sure if that is awesome by other’s standards but I am beyond thrilled! I have created class content as a guest instructor for other companies like Craftsy, Lifebook (Willowing.org), and Wanderlust (Everything Art) to learn the ropes but there is nothing as satisfying as creating your own course from soup to nuts on your own platform. I just wanted to make sure you knew I am a newbie at creating courses on Teachable, so if you want that perspective, call me!

– Lindsay Weirich, Essential Tools and Techniques for Watercolor Painting

Thank you to everyone who contributed to this post! If you’re thinking of starting an online course of your own, now’s definitely the time. It can be a massive game-changer in your business income generation, but more importantly, it’s the ultimate way to serve those who are looking to you for advice.

For an online course platform that works and is easy to setup, check out Teachable!

[Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course shared from David Homer’s Blog

0 notes

andrewmrudd79 · 7 years ago

Text

31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course

Increased income, yes. But, more importantly, increased amounts of success stories.

Truly, there’s no better way to package up information you have to solve a problem, and provide a win for your customer while also getting paid at the same time.

So here they are, 31 course creators from various niches with their #1 tip for creating and selling online courses:

1. Do not prepare an online course for selling. Create an online course for what you love to do and then sell it. You will earn a lot if you tell a topic that you love to do.

– Resit, Master of Project Academy

– David Perálvarez, Club SiliCODE Valley

3. Build content that people can’t find anywhere else in the world for the same price or at the same level of quality. If you do both at the same time, sales will roll in like crazy.

– Dakota Wixom, QuantCourse

It was an amazing feeling and I only wish I had done it SOONER :).

– Sarah, User Research Mastery

5. For a fast and profitable launch, plan a launch on Instagram. We flipped $2k in ad spend into $60k worth of sales on our Teachable course. Micro-influencers are the way to go!

– Julie Cabezas, Social Brand School

– Eric Goldman, Profit Leader Academy

– Sarah Crosley, The Creative Boss: Create the Ultimate Opt-In Offer

– Susie Parker, Family Success Academy: Baby Naps Made Easy

9. Don’t try to be perfect.

– Cassie Zeider, Mommy & Me Wellness & Nutrition

– Daniel Milner, Make TV Easy

– Jen Kamel, VBACfacts Academy: The Truth About VBAC™ for Professionals

– Mubaid Syed, T-Shirt Profit Academy

Our current course is doing well over $25k/month in recurring and we’re moving all of the outside stuff into Teachable as we speak!

– Scot Smith, Automated Inbound: Rainmaker University

14. Plan out your marketing and promotion strategy even before you build your course.

– Amir West, Online Entrepreneur Life: Amazon Phenomenon

– Vikram Anand, Get Ahead Fast™

– Regina Anaejionu, Business School for Humans: Monetize and Market Your Mind

17. Whatever topic you have in mind right now, make it 5 times smaller. The biggest mistake is to think you have to cover everything in one step.

– Kerstin, Fluent Language School

– David Wallimann, Guitar Playback

– Arantxa Mateo, 32 Mondays: What to Eat to Lose Weight

P.S. Did I mention I love Pat’s podcast, Smart Passive Income? It is likely one of the stories on there that got me to try a course. My first business is ecommerce.

– Gina Downey, Academy for Dance

– Abbey Ashley, The Virtual Savvy: VA Bootcamp

– Fleur Ottaway, Venture Digital: Get Results from Your Facebook Ads

I teach mindfulness from the Christian perspective as it differs from the Buddhist perspective (in a respectful way).

– Gregory Bottaro, Catholic Psych Academy: Take Control of Your Life Today

– Elise Darma, InstaGrowth Boss

– Heather, The Brain Trainer

– Mark Lassoff, LearnToProgram: Become a Professional Developer

27. Start. Like, now. No, really. Like, do it. You’ll never learn or have success with course building if you never get started! Love the blog! Thanks for all you do

– Sarah, The Writing Room: Living an Inspired Life

28. Grab that camera (or phone as I did) and start recording. It will not be the best course, for sure. The market will decide if it’s good or not.

– Frici, Digital Lifestyle: Online T-Shirt Business in 3 Easy Steps – The Crash Course

– Jeff Rose, The Online Advisor Growth Formula

30. Engage with your audience. Focus on helping people, money will follow.

– Sam (Sanjay) J, TIBCO Learning

– Lindsay Weirich, Essential Tools and Techniques for Watercolor Painting

For an online course platform that works and is easy to setup, check out Teachable!

[Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course originally posted at Homer’s Blog

0 notes

judithghernandez87 · 7 years ago

Text

31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course

Increased income, yes. But, more importantly, increased amounts of success stories.

Truly, there’s no better way to package up information you have to solve a problem, and provide a win for your customer while also getting paid at the same time.

So here they are, 31 course creators from various niches with their #1 tip for creating and selling online courses:

1. Do not prepare an online course for selling. Create an online course for what you love to do and then sell it. You will earn a lot if you tell a topic that you love to do.

– Resit, Master of Project Academy

– David Perálvarez, Club SiliCODE Valley

3. Build content that people can’t find anywhere else in the world for the same price or at the same level of quality. If you do both at the same time, sales will roll in like crazy.

– Dakota Wixom, QuantCourse

It was an amazing feeling and I only wish I had done it SOONER :).

– Sarah, User Research Mastery

5. For a fast and profitable launch, plan a launch on Instagram. We flipped $2k in ad spend into $60k worth of sales on our Teachable course. Micro-influencers are the way to go!

– Julie Cabezas, Social Brand School

– Eric Goldman, Profit Leader Academy

– Sarah Crosley, The Creative Boss: Create the Ultimate Opt-In Offer

– Susie Parker, Family Success Academy: Baby Naps Made Easy

9. Don’t try to be perfect.

– Cassie Zeider, Mommy & Me Wellness & Nutrition

– Daniel Milner, Make TV Easy

– Jen Kamel, VBACfacts Academy: The Truth About VBAC™ for Professionals

– Mubaid Syed, T-Shirt Profit Academy

Our current course is doing well over $25k/month in recurring and we’re moving all of the outside stuff into Teachable as we speak!

– Scot Smith, Automated Inbound: Rainmaker University

14. Plan out your marketing and promotion strategy even before you build your course.

– Amir West, Online Entrepreneur Life: Amazon Phenomenon

– Vikram Anand, Get Ahead Fast™

– Regina Anaejionu, Business School for Humans: Monetize and Market Your Mind

17. Whatever topic you have in mind right now, make it 5 times smaller. The biggest mistake is to think you have to cover everything in one step.

– Kerstin, Fluent Language School

– David Wallimann, Guitar Playback

– Arantxa Mateo, 32 Mondays: What to Eat to Lose Weight

P.S. Did I mention I love Pat’s podcast, Smart Passive Income? It is likely one of the stories on there that got me to try a course. My first business is ecommerce.

– Gina Downey, Academy for Dance

– Abbey Ashley, The Virtual Savvy: VA Bootcamp

– Fleur Ottaway, Venture Digital: Get Results from Your Facebook Ads

I teach mindfulness from the Christian perspective as it differs from the Buddhist perspective (in a respectful way).

– Gregory Bottaro, Catholic Psych Academy: Take Control of Your Life Today

– Elise Darma, InstaGrowth Boss

– Heather, The Brain Trainer

– Mark Lassoff, LearnToProgram: Become a Professional Developer

27. Start. Like, now. No, really. Like, do it. You’ll never learn or have success with course building if you never get started! Love the blog! Thanks for all you do

– Sarah, The Writing Room: Living an Inspired Life

28. Grab that camera (or phone as I did) and start recording. It will not be the best course, for sure. The market will decide if it’s good or not.

– Frici, Digital Lifestyle: Online T-Shirt Business in 3 Easy Steps – The Crash Course

– Jeff Rose, The Online Advisor Growth Formula

30. Engage with your audience. Focus on helping people, money will follow.

– Sam (Sanjay) J, TIBCO Learning

– Lindsay Weirich, Essential Tools and Techniques for Watercolor Painting

For an online course platform that works and is easy to setup, check out Teachable!

[Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course originally posted at Dave’s Blog

0 notes

davidmhomerjr · 7 years ago

Text

31 Tips from 31 Course Creators on How to Build and Launch a Successful Online Course

Increased income, yes. But, more importantly, increased amounts of success stories.

Truly, there’s no better way to package up information you have to solve a problem, and provide a win for your customer while also getting paid at the same time.

So here they are, 31 course creators from various niches with their #1 tip for creating and selling online courses:

1. Do not prepare an online course for selling. Create an online course for what you love to do and then sell it. You will earn a lot if you tell a topic that you love to do.

– Resit, Master of Project Academy

– David Perálvarez, Club SiliCODE Valley

3. Build content that people can’t find anywhere else in the world for the same price or at the same level of quality. If you do both at the same time, sales will roll in like crazy.

– Dakota Wixom, QuantCourse

It was an amazing feeling and I only wish I had done it SOONER :).

– Sarah, User Research Mastery

5. For a fast and profitable launch, plan a launch on Instagram. We flipped $2k in ad spend into $60k worth of sales on our Teachable course. Micro-influencers are the way to go!

– Julie Cabezas, Social Brand School

– Eric Goldman, Profit Leader Academy

– Sarah Crosley, The Creative Boss: Create the Ultimate Opt-In Offer

– Susie Parker, Family Success Academy: Baby Naps Made Easy

9. Don’t try to be perfect.

– Cassie Zeider, Mommy & Me Wellness & Nutrition

– Daniel Milner, Make TV Easy

– Jen Kamel, VBACfacts Academy: The Truth About VBAC™ for Professionals

– Mubaid Syed, T-Shirt Profit Academy

Our current course is doing well over $25k/month in recurring and we’re moving all of the outside stuff into Teachable as we speak!

– Scot Smith, Automated Inbound: Rainmaker University

14. Plan out your marketing and promotion strategy even before you build your course.

– Amir West, Online Entrepreneur Life: Amazon Phenomenon

– Vikram Anand, Get Ahead Fast™

– Regina Anaejionu, Business School for Humans: Monetize and Market Your Mind

17. Whatever topic you have in mind right now, make it 5 times smaller. The biggest mistake is to think you have to cover everything in one step.

– Kerstin, Fluent Language School

– David Wallimann, Guitar Playback

– Arantxa Mateo, 32 Mondays: What to Eat to Lose Weight

P.S. Did I mention I love Pat’s podcast, Smart Passive Income? It is likely one of the stories on there that got me to try a course. My first business is ecommerce.

– Gina Downey, Academy for Dance

– Abbey Ashley, The Virtual Savvy: VA Bootcamp

– Fleur Ottaway, Venture Digital: Get Results from Your Facebook Ads

I teach mindfulness from the Christian perspective as it differs from the Buddhist perspective (in a respectful way).

– Gregory Bottaro, Catholic Psych Academy: Take Control of Your Life Today

– Elise Darma, InstaGrowth Boss

– Heather, The Brain Trainer

– Mark Lassoff, LearnToProgram: Become a Professional Developer

27. Start. Like, now. No, really. Like, do it. You’ll never learn or have success with course building if you never get started! Love the blog! Thanks for all you do

– Sarah, The Writing Room: Living an Inspired Life

28. Grab that camera (or phone as I did) and start recording. It will not be the best course, for sure. The market will decide if it’s good or not.

– Frici, Digital Lifestyle: Online T-Shirt Business in 3 Easy Steps – The Crash Course

– Jeff Rose, The Online Advisor Growth Formula

30. Engage with your audience. Focus on helping people, money will follow.

– Sam (Sanjay) J, TIBCO Learning

– Lindsay Weirich, Essential Tools and Techniques for Watercolor Painting

For an online course platform that works and is easy to setup, check out Teachable!

[Full Disclosure: I’m a compensated advisor and an affiliate for Teachable.]

0 notes