#Business Car Finance Broker Melbourne
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bettermoneyptyltd · 10 days ago
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Quick and Easy Car Loan Solutions for Melbourne-Based Businesses
What if finding the right vehicle for your business didn’t have to drain your resources? Businesses of all sizes are discovering smarter ways to fund their fleet and operations without over-committing their capital. Our team at Better Money excels at connecting businesses to flexible financing solutions. By choosing a car finance broker in Melbourne, you gain access to competitive options crafted for your unique needs. With business car finance brokers, businesses can secure vehicles while maintaining liquidity for growth. Plus, with seamless processes and expert curation, every step is clear and straightforward. From efficient approvals to access to well-suited deals, working alongside a business car loan expert in Melbourne turns challenges into opportunities. Need a vehicle or fleet? It’s time to think differently.
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fundrraustralia · 4 months ago
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Business & Personal Loans | Mortgage Broker - Fundrr Australia
Welcome to Fundrr, your trusted partner for all your vehicle and personal loan needs.
Fundrr Australia
At Fundrr, we understand that life's journey often requires financial support, whether you're looking to hit the open road in your dream car or need some extra funds for those important personal milestones. That's why we're here to make your dreams a reality.
Fundrr Australia offers a wide range of financial solutions, including consumer car loans, commercial car loans, personal loans, refinancing options, insurance, and more.
At Fundrr, we understand that life's journey often requires financial support, whether you're looking to hit the open road in your dream car or need some extra funds for those important personal milestones. That's why we're here to make your dreams a reality.
Our mission is simple: to provide you with hassle-free access to affordable and flexible financing solutions tailored to your unique needs. With years of experience in the industry, our team of experts is dedicated to helping you navigate the complex world of loans and financing, ensuring you make informed decisions that align with your financial goals.
Services:
Consumer Car Loan, Personal Loan, Commercial Car Loan, Refinancing Services, Insurance Services, Financing Solutions, Mortgage Broker
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bettermoney · 2 months ago
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Melbourne’s Top Choice for Professional Car Loan Brokers
To get that dream car without the financial stress, trust the expertise of a car finance broker Melbourne residents rely on. Better Money helps you find car loans and finance options designed to suit your lifestyle and goals. From your first car to an upgrade you’ve been planning, we work hard to secure great deals.
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Personalised Car Loan And Finance Support
Our approach simplifies car financing. As a trusted car loan broker in Melbourne, we work with a wide network of lenders to help you find an excellent plan. From personal cars to vehicles for business use, we provide solutions designed to meet your needs.
A broad network of over 40 reliable lending partners
Finance plans created with flexibility and convenience in mind
Streamlined approvals for swift results
Straightforward rates without hidden costs
Professional advice to guide informed choices
At Better Money, we bring clarity to finding car loans, saving you time and effort.
Work With Melbourne-Based Brokers For Car Finance
Selecting the right broker plays a crucial role in obtaining a car loan that works for you. With experienced professionals in Melbourne, our brokers offer insight and personalised assistance throughout the process to help you achieve the best outcomes.
Extensive industry knowledge across Melbourne’s finance market
Tailored repayment plans for seamless affordability
Step-by-step guidance for stress-free approvals
Cost-effective rates sourced to fit your budget
Long-term support for all our valued clients
Speak To Your Car Loan Specialist Today
Take control of your car financing options with the help of Better Money’s skilled professionals. Reach out to us at our website to secure assistance from a leading car loan broker in Melbourne and enjoy expert guidance every step of the way.
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loaneasyhome · 4 months ago
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Best Ways to Use a Home Equity Loan in Australia
A home equity loan lets homeowners borrow against the value of their property, using the equity they've built up. In Australia, this loan can offer flexibility and lower interest rates compared to other types of borrowing. If you're in Melbourne and considering options like home loan refinance Melbourne, accessing your home's equity can help you unlock the funds you need. Here are five practical ways to use a home equity loan:
Here are five practical ways to use the funds from your property’s equity: 1. Home Renovations A common use of a home equity loan is funding home renovations. Whether it’s upgrading a kitchen or adding a room, home improvements can increase your property’s value. Not only can this enhance your living space, but it may also provide a good return on investment when you decide to sell. Additionally, improving your home can make it more energy-efficient, potentially saving on long-term utility costs.
2. Consolidating Debt Using the equity in your home to consolidate high-interest debts like credit cards and personal loans can help lower your monthly payments and reduce overall interest costs. By choosing a home loan refinance Melbourne option, you can combine multiple debts into one with a lower interest rate, simplifying your finances. A home loan refinance can provide access to this equity, but it’s important to carefully consider the risks, as borrowing against your home could put it at risk if not managed properly.
3. Investing in Property Using a home equity loan to purchase an investment property is a popular strategy, allowing homeowners to leverage their equity for potential rental income and capital growth. By refinancing their home loan, homeowners can access the funds needed for real estate investment. This approach can diversify your portfolio, but it’s important to assess the long-term financial impact and ensure you can manage the additional costs.
4. Purchasing a Vehicle You can also use the equity in your home to purchase a new or used vehicle. Compared to car loans, this option offers a lower interest rate, making it an affordable choice for Melbourne homeowners looking to finance a vehicle purchase. Home loan refinance Melbourne could be an option to access additional funds for this purpose.
5. Starting or Expanding a Business Entrepreneurs can use the equity in their home to start or grow their business. With lower interest rates than many business loans, this option can be a cost-effective solution. Homeowners seeking to access their home’s equity might find this approach ideal for financing business needs.
A home equity loan offers financial flexibility for a variety of needs, from home improvements to business expansion. If you’re in Melbourne, home loan refinance Melbourne options can help you access your home’s equity. However, it’s essential to consider the risks, as borrowing against your property can strain your finances if not managed carefully. Always seek professional advice from a mortgage broker before tapping into your home’s equity.
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alic-financ · 4 months ago
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Your Guide to Automobile Financing with ALIC
Automobile financing can open doors to owning a new or used car without having to pay the entire cost upfront. For those in Melbourne, Australia, automobile financing with a trusted provider like ALIC is a smart choice. Whether you’re an individual looking for your dream car or a business needing fleet vehicles, ALIC’s experienced finance brokers provide tailored options that fit your needs and financial situation.
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Why Choose Automobile Financing?
Opting for automobile financing can help you access the car you need without financial strain. By breaking down the total cost into manageable monthly payments, automobile financing offers flexibility and affordability, making it easier for people at all financial levels to get the vehicle they want.
The Benefits of ALIC’s Car Financing Solutions
ALIC is more than just a financing provider; it’s a strategic partner. With a deep understanding of the Melbourne market and Australia’s finance landscape, ALIC ensures that every client receives the best possible financing solution. Their knowledgeable brokers help you find a plan that aligns with your budget and needs, whether for personal use or business purposes.
At ALIC, you can enjoy:
Personalized financing plans: ALIC works closely with you to understand your unique financial situation and match you with the right loan product.
Quick and reliable loan processing: Speed is crucial when buying a car, and ALIC ensures that you can secure your vehicle without delay.
Expert advice: The ALIC team keeps you informed throughout the process, helping you make well-informed financial decisions.
Steps to Get Started with Automobile Financing at ALIC
Consultation: Start with a consultation where ALIC’s finance brokers assess your needs and provide guidance on financing options.
Application Process: Once you decide on a plan, ALIC will handle the application process with efficiency, reducing wait times and paperwork.
Loan Approval and Vehicle Purchase: After approval, you’re ready to purchase your vehicle with peace of mind, knowing you have a financing plan that works.
To get started, contact ALIC today:
Call: +61 1300 254 228
Address: 27/360 Collins St Melbourne, Melbourne, VIC, Australia, Victoria
ALIC’s finance experts are ready to answer all your questions and guide you to the best financing solutions available. Visit ALIC’s Car Financing page to learn more and start your journey toward vehicle ownership with confidence.
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thecarconcierge · 1 year ago
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Effortless New Car Purchase in Melbourne & Sydney
Are you looking to buy a new car in Melbourne with a hassle-free process? The Car Concierge transforms your car-buying journey into a seamless experience by partnering with one of the most trustworthy Car Finance Brokers in Sydney. Picture choosing your ideal make and model, customising it with unique accessories and your preferred colour from the comfort of your home.
Once you've crafted your dream car, we don't wait for opportunities; we create them. By leveraging our extensive network of dealers, we ensure your request ignites competition to win your business. Within 24-48 hours, not only will you have competitive sections at your fingertips, but we'll also guide you through the best options, streamlining your decision process.
Choosing to proceed means you're not just accepting an offer; you're stepping into a realm of unparalleled service. We connect you directly with the winning dealer, setting the stage for what's to come.
However, our dedication doesn't end at the handshake. We are your steadfast ally from the moment you decide until the day you drive away. Whether your wait spans days or months, our car finance broker in Sydney allows dedicated support to ensure you remain informed, reassured, and excited about your upcoming delivery.
When that day arrives, you'll drive away in the car of your dreams with a smile reflecting only the seamless, joyful experience we can deliver. 
Our expertise ensures your financial journey is just as smooth as possible.
With The Car Concierge, every step towards owning your new car in Melbourne or managing your car finance in Sydney is taken with confidence, support, and unparalleled ease.
Visit for more information: https://thecarconcierge.com.au/buy-new-car-and-loan-broker-melbourne/ 
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homeloansmelbourne · 1 year ago
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Unlocking Financial Potential: The Role of a Finance Broker in Melbourne
In the bustling financial landscape, the role of a finance broker in Melbourne��extends far beyond conventional definitions, with mortgage brokers emerging as indispensable guides in the complex journey of securing a home loan. Mortgage brokers understand their clients very well in terms of their borrowing capacity, financial commitments, credit history, employment history, etc. Mortgage brokers are not just limited to home loans but also offer construction loans, debt financing, property investment loans, etc.
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One of the core services offered by mortgage brokers is assisting homeowners with refinancing home loan. As the financial landscape shifts and interest rates fluctuate, homeowners often seek to optimise their mortgage terms. Also, sometimes people think about renovating the property, buying an investment property, etc., and thus the need for refinancing. Mortgage brokers play a pivotal role in helping clients secure more favourable interest rates, adjust their loan terms, and this can lead to substantial savings over the life of the loan.
Some of the Other Core Competencies of Professional Mortgage Brokers are:
Debt Consolidation: Debt can be overwhelming, with various loans, credit card balances, and interest rates to manage hence the need for professional help to select the right loan. Mortgage brokers can assist clients in consolidating their debts into a single, manageable loan, often secured against the equity in their property.
Property Investment Loan: Investing in real estate is a common wealth-building strategy, and mortgage brokers are well-versed in securing property investment loans. When one is looking for suitable loan products for purchasing investment properties then one should get the assistance of mortgage brokers.
Construction Loans: For those looking to build their dream home from the ground up, mortgage brokers also facilitate construction loans. However, these loans are different from home loans and tailored to the unique financial requirements of building a new property.
Mortgage brokers not only help individuals with their services but also businesses through their business loans, asset finance, car loans, and other such services. Contact a mortgage broker today and get the loan as per your need.
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taxpurposeau · 2 years ago
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Experienced Car Loan Broker Parramatta
Are you in need of a car loan but your bank has turned you down? Don't worry, contact our Parramatta Car Loan Broker experts. Our broker can help you get a car or a vehicle loan in Melbourne. We understand that comfort and safety on the road are essential, which is why we are here to provide the lowest-interest vehicle loan offers to help clients with a poor credit history, prior defaults, or no deposit be accepted for vehicle and equipment loans.
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We are committed to making the entire loan procedure simple and speedy for our clients as trusted car finance Mortgage Brokers. We provide low-interest auto loans to deliver competitive loan offers to locals that can save them money on loan repayments in the long run. We are known as the Best Mortgage Broker in Parramatta because we save our clients time, effort, and money by keeping documentation simple and minimal.
Our Mortgage Broker Services Parramatta at Tax Purpose can connect you with a number of lenders that are all competing for your business. We can walk you through the options and help you choose the one that best matches your car financing needs.
Contact Us and Book an Appointment with Us Today!
https://www.taxpurpose.com.au/mortgage-broker-parramatta/ 0430 106 073 | 03 8806 1911 [email protected]
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credithubaus · 2 years ago
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Home Loan Mortgage Broker in Truganina
Contact Credit Hub Truganina mortgage brokers for home loan, car loan, business loan service & conveyancing services in Truganina, Melbourne.
Credit Hub best mortgage brokers team guide for home loan & commercial loan process step by step. Credit Hub with over 20 years experience and senior mortgage team
– don’t sign anything until you have seen us and taken advise. We are #1 trusted online finance broker with an advanced platform! Credit Hub experienced broker team guide you for home loan & commercial loan process.
Contact us, and our professional brokers will find the best conditions on the market for getting a mortgage for your apartment.
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yourfirsthome-blog1 · 5 years ago
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Mortgage Broker Melbourne
Lend A Loan | Mortgage Broker Melbourne, a young Melbourne based finance company that powers itself with caring, passionate and talented mortgage brokers that find a financial solution for our valued customers.
May it be a Home Loan, Business Loan, Commercial Loan, Car Finance, Refinancing or Debt Consolidation our Melbourne Mortgage brokers can assist their clients with their loan requirements. Every single member of our mortgage broking team is ambitious, experienced and brings something unique to our finance company.
Our passionate and dedicated finance and mortgage brokers assemble each day in our Melbourne office with a few common goals and values providing the best financial solutions to our valued customers and keeping their best interest first.
The Lend A Loan Finance and Mortgage Brokers have access to over 45 residential and commercial banks and lenders which allows them to assist you in choosing the right loan product for your exact financial requirement.
Our Melbourne Mortgage Broker team can come and meet with at your home, place of business, or you can reach us at one of our offices in Melbourne. To start your journey of finding the right loan and comparing thousand of loan products in one appointment with our expert Melbourne mortgage brokers.
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mortgagechampions · 2 years ago
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How to Get a Personal Loan in Qatar
How to Get a Personal Loan in Qatar
Getting a personal loan in Qatar is not a difficult task, especially if you are ready to put in some hard work. There are a number of factors that you have to put in place before you can expect to get approved for a loan, but if you do everything right, you can get approved in no time.
                                                  Visit For More Info.
What is a personal loan?
A personal loan is a loan that is intended to help people with a personal need. They can be used for a variety of reasons, such as paying for emergencies, buying a house, starting a business, or funding education. If you are looking for a personal loan in Qatar, you can apply for a personal loan online. Personal loans are also available through a bank, credit union, or a financial institution.
How to get a personal loan
Qatar is a major financial center in the Middle East and is home to some of the most reputable banks in the region. However, in order to get a personal loan in Qatar, you will need to have some sort of collateral. This can include a property, stocks, bonds, or even real estate. If you are looking for a personal loan with no collateral, you will need to find a private lender who is willing to give you a loan. These lenders are often harder to find and typically charge a higher interest rate.
The requirements for getting a personal loan
Qatar is a country that is a part of the Middle East. It is a large country that is known for its oil, natural gas, and financial services. Qatar has a large population of over 2 million people. It is also the third-largest country in the Arab world. In Qatar, there are a variety of banks that are available for personal loans. You can also use online loan lenders to get a personal loan. The requirements for getting a personal loan vary depending on the lender that you choose. The requirements for getting a personal loan are that you must be at least 18 years of age, have a steady income, and have a bank account in Qatar. A personal loan is a loan that is offered to individuals who want to purchase something with their own money.
Conclusion.
A personal loan in Qatar is a way to borrow money from a lending institution. There are many different types of loans available in Qatar. However, this article will focus on personal loans. There are a few things that you should be aware of when getting a personal loan. The first is that you will need to have a job and a bank account to qualify for a personal loan. The second is that you will need to be over 18 years of age. If you are not an adult, you may be able to get a loan from a family member. The third is that your loan must be guaranteed by a person of your choice. The fourth is that you will need to have a steady source of income.
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fundrraustralia · 3 months ago
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Business & Personal Loans | Mortgage Broker - Fundrr Australia
Business & Personal Loans | Mortgage Broker - Fundrr Australia
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Welcome to Fundrr, Your Trusted Partner for Vehicle and Personal Loans
At Fundrr Australia, we are dedicated to supporting your financial journey, whether you're purchasing your dream car or seeking funds for personal milestones. Our goal is to transform your dreams into reality with our comprehensive range of financial services.
Why Choose Fundrr?
With years of industry experience, Fundrr offers hassle-free access to affordable and flexible financing solutions tailored to your unique needs. Our expert team is committed to helping you navigate the complexities of loans and financing, ensuring informed decisions that align with your financial goals.
Our Services:
Consumer Car Loans
Dreaming of driving your ideal vehicle? Our Consumer Car Loans provide competitive rates, ensuring you hit the road with ease. Whether you're in Truganina or Tarneit, we cater to your needs.
Personal Loans
Looking for extra funds to meet important personal milestones? Fundrr offers Personal Loans in Truganina with flexible terms and conditions to suit your requirements.
Commercial Car Loans
For businesses in need of fleet expansion, our Commercial Car Loans in Melbourne offer tailored financing options. We understand the importance of maintaining a robust business fleet.
Refinancing Services
Considering refinancing? Our Refinance Services in Melbourne offer solutions to reduce your financial burden. Whether it’s a Commercial Auto Loan Refinance or a Refinance Commercial Car Loan, we’ve got you covered.
Insurance Services
Protect your investments with our comprehensive Insurance Services. We offer solutions designed to provide peace of mind for both personal and commercial vehicles.
Why Fundrr?
Private Money Lenders in Truganina: We offer personalized lending services to meet diverse financial needs.
Refinancing Services in Melbourne: Lower your financial stress with our Melbourne Refinancing Services tailored to your specific situation.
Commercial Car Finance: Access competitive Commercial Car Interest Rates to grow your business fleet without breaking the bank.
Understanding Credit Scores and Loans
Navigating Credit Scores and Car Loans can be challenging. At Fundrr, we help you understand how your Credit Rating for Car Loans impacts your borrowing potential, ensuring you secure the best possible terms.
Contact Us
Ready to explore your loan options? Trust Fundrr Australia to provide the best Loan & Financing Services in Truganina. Whether you're looking for a Vehicle & Personal Loan in Tarneit or a Commercial Car Loan in Melbourne, we are here to help.
Fundrr Australia – Making your financial dreams a reality.
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smeloanbrokers · 3 years ago
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homeloansmelbourne · 2 years ago
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Schedule Appointment with Experienced Financial Brokers Assisting with Home Loans in Melbourne
People nowadays rely on reliable mortgage brokers for home loans in Melbourne as they are well-trained to handle their financial requirements and understand the budget crunch. Furthermore, they assist with first home buyers’ loan, debt consolidation, construction loan, property investment loans, and other criteria. Research portals also mentioned that experts also provide loans for construction and renovations so clients could find all the related solutions at once. They are knowledgeable enough to navigate clients according to market conditions and provide best deals possible.
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What is it the Procedure to Apply for Loan?
To begin with, individuals apply for home loan as they want to live comfortably in their dream house and raise their family happily. Skilled mortgage brokers understand client’s emotion and vision; hence they focus on deals that offers lower interest rates. They will conduct detailed research and list down varying number of lenders offering loans that will fit finest according to client’s borrowing capacity.
Initially, professional financial brokers would conduct consultation to understand client’s income, financial commitments, loan type, credit history, savings, assets and other criteria. They highly recommend to keep a note on borrowing capacity that will help to narrow down the property search easily. Renowned firms also offer services for refinancing decisions so the loan standards could fit in better for dream house.
In general, qualified financial experts assist from initial level of researching for appropriate home loans to finalising lenders that easily fulfils the circle. They also loan health check to make sure client has the obligation free deals that will get them their dream house.
Benefits of Visiting Reputed Mortgage Brokers for Loans:
Established firms offer different type of loans for businesses, car, trucks, property development, investments and other criteria.
In-addition, they also assist with asset finance, cash flow management, land banking, and commercial property finances so businesses could move forward accordingly.
The code of conduct provides financial calculator and tools to achieve precise numbers for borrowing capacity, home loan offset, leasing, term deposit, property selling costs and other repayments.
Reputed financial experts are knowledgeable enough to advice clients over loan queries and assist them at every stage.
One should enquire with well-known firms if they are seeking for home loan assistance!
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credithubaus · 2 years ago
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Best Local Property Conveyancer in Werribee
Looking Best Local Property Conveyancer in Werribee, Melbourne. Contact Credit Hub mortgage brokers in Melton for get best conveyancing service at affordable price in Hoppers Crossing Our best Conveyancer in Melton provide fixed price conveyancer services in local area no any hidden charge.
Our target city Tarneit, Truganina, Williams Landing, Werribee, Point Cook, Altona, Melton. Credit Hub with over 20 years experience and senior conveyancing team don’t sign anything until you have seen us and taken advise.
We are #1 trusted online finance broker with an advanced platform! Credit Hub experienced broker team guide you for home loan & commercial loan process.
Founded in 2007, Credit Hub is accredited to provide Finance brokering products (Home loan , Business , car , asset Finance ) from over 54 lenders . We are one of the biggest mortgage houses in the Western Suburbs of Melbourne with a reputable name and have served over 10,000 customers.
We provide all types of loan service, conveyancing and financial planning. The main focus of our company are Home loans, business/ commercial loans, car loans and conveyancing.
Contact Credit Hub Melbourne mortgage brokers for home loan service & conveyancing services in Point Cook, Melbourne. Credit Hub best mortgage brokers team guide for home loan & commercial loan process step by step.
Credit Hub with over 20 years experience and senior conveyancing team – don’t sign anything until you have seen us and taken advise. We are #1 trusted online finance broker with an advanced platform! Credit Hub experienced broker team guide you for home loan & commercial loan process. Contact us, and our professional brokers will find the best conditions on the market for getting a mortgage for your apartment.
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davewakeman · 5 years ago
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Talking Tickets: 7 February 2020--Come See Me In NYC! And, London!
Hey everyone! 
Thank you so much for being here. Every week the community around this newsletter grows larger and larger all because you are sharing this newsletter with your friends and colleagues.
There were a few challenges with the link to the new ebook I produced with Booking Protect. So we worked up a fix. We are also putting together a special FREE webinar on 26 February 2020 at 1500 GMT (10 AM Eastern) with ideas, takeaways, and actions we felt were compelling from the ebook.
I’m in DC this week on a bit of a holiday with the boy. It is a winter break for DCPS. But I do have upcoming trips with details in the footer!
To the tickets!
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1. Are diversity programs failing? 
This is an idea that is really close to my heart because it was a really huge issue that I ended up spending a lot of time on when I was going to Australia in November.
The term that people would whisper to me was “older and whiter”.
The idea of diversity popped up a lot lately as well with the Oscars.
In many of my recent talks, I’ve been focusing people’s attention on the idea of empathy as a competitive advantage when trying to reach and serve an audience.
But more widely, as marketers and sellers, we have to continue to try and juggle two competing ideas: building new audiences and keeping the old audience.
I think we should look at diversity as an opportunity and understand that reaching and cultivating is an ever-changing art form and one that we will always be revisiting.
This white paper is from 2014, but I think it still offers a lot of value to folks thinking about the makeup of their audience.
2. West Ham’s finances and relegation fight open an interesting window into the business of a sports’ club: 
Blame Simon for my almost all-consuming attention to the Premier League and Tottenham Hotspur.
But following the Premier League and European football so closely has helped me shift my thinking about revenue generation, ticket sales, and the role of fan development in the success of a team, especially long-term.
If you aren’t familiar, the bottom three teams in the Premier League standings are relegated to the Championship. The top two Championship teams are automatically promoted and the teams in 3-6 play a tournament for the last spot!
It is a truly fascinating system.
In 2016, West Ham moved from their traditional home ground, Upton Park, into London Stadium. Most of us consider it conventional wisdom that you are going to make boatloads more money if you move into a new stadium.
West Ham is challenging that convention.
If you read through their revenue numbers over the last few years, you’ll see that the revenues aren’t really all that different than before they moved from Upton Park, except in the TV money.
In the case of West Ham, we see rising attendance, new stadium, and investments in players, administration, and the venue…but no more money from the in-game experience.
I’d point to two things here that are worth our attention:
The fans seem to be ambivalent, at best, to the experience at the London Stadium and even with more fans, they aren’t as compelled to spend money as they might have with their destination location at Upton Park. 
We have to continue to always test our assumptions about things that are conventional wisdom or that everyone is doing. Due to the nature of reporting from Premier League teams we get a clearer financial picture than would ever happen in the US, but I like to offer the thought experiment of thinking through “what if what we know is wrong?” This is a great example of trying to think beyond conventional wisdom. 
3. The Super Bowl was a hot ticket! 
Ticketmaster reported that the average ticket price for Super Bowl LIV got up to $8507!
This is a really big number.
I remember being in NYC for the Super Bowl between the Broncos and Seahawks when on the Friday before the game, I had many brokers offering me tickets for less than $1,000.
QZ wrote up a nice piece about how the Super Bowl came to dominate our culture.
And, I think we can only look on at the people that were saying the NFL was over and roll our eyes.
I think the NFL does the big marquee event as well as anyone could, but I think you can still question how that can and should translate to the 16 regular-season games, preseason, and playoffs.
But you have to continue to be amazed that over 100 million folks will tune into anything.
One word of caution, the Super Bowl has really been a bucket list item for a lot of folks and I think that will continue for a while.
I do think that this year’s Super Bowl still highlights how much of demand and excitement is still driven by things that are outside of the NFL’s control and that is a dangerous place to be if you allow that to always be the case.
Demand generation and audience maintenance have to always be top of everyone’s mind.
4. Resale, transparency, and the secondary market get clicks! 
The first story in the headline is from November 2019, when I was in Australia. So I don’t think I really got it at the time, but my inboxes kept getting this one forwarded to me over the last few weeks…so why not!
To begin with, Ian Taylor sent me a comment a while back that made a good point about no one asking about inventory and transparency in many other industries.
True!
But I think the continued nature of stories around tickets and people’s questioning of the industry from outside of the industry reflects that the buying experience is often confusing and problematic for people at a point in time where many industries have developed almost frictionless transactions.
If you are me, you ask, “what if this didn’t make sense” and you are reminded that tickets are an easy tool to steal, commit fraud, or launder money from.
Every team, band, and organization should be working their tails off to create and keep customers. That’s the job!
So when Pearl Jam takes actions to limit resale and transfer, I’m sympathetic to their actions because they’ve been consistent in developing a fan base and working to control their tickets to the greatest amount possible.
I’m also not blind in my view of the market and recognize that there are plenty of organizations using the secondary market to their advantage. Which if that is their strategy, good on them.
Finally, I completely recognize that in the States our relationship is different with the secondary market than anywhere else in the world and that there isn’t just one reason behind this.
If I look at the secondary market and some of these things from a global perspective, I’d highlight 3 points:
In the States, we need the secondary market because the secondary market has a lead on digital demand generation, no one is doing a particularly great job marketing, and there are technology gaps between the primary and secondary. Among other things.
If you are a secondary market player in an international market, to establish yourself, stomping your feet about fairness and boohooing isn’t a good look. You need to educate about why resale is important and focus on creating unique value for your market. 
Everyone should be focusing on marketing more effectively because as Stephen Glicken mentioned on my podcast and Queue-it points out in their blog post, there are billions of dollars at play…and as Stephen points out, lots of it is left on the table. 
5. We should be paying attention to the sports business community in Australia:
Due to my recent trip to Melbourne and my friendship with a lot of folks from the Australian Football League, I’ve been paying a lot of attention to the kickoff of this season and the kickoff of AFLW.
The AFLW is setting a good example of women’s leagues around the world because they are focusing on growing the game, taking care of players, and long-term success from the start. Which can be extremely difficult.
At the same time, the AFL’s business continues to grow and their ability to incorporate and activate sponsors is a good example for teams and leagues around the world.
Look at the new deal with Cole’s to be the official supermarket of the AFL. And, what is interesting is that Cole’s will work to actively give back in communities…which may be brand purpose mumbo jumbo, but I think aligning your sponsors with your fans is a smart decision.
In extending their deal with BetEasy, the AFL is pushing responsible gambling efforts and handle a topic that is on the minds of a lot of folks around the world as gambling becomes a bigger part of the sports landscape globally.
Is it a perfect solution?
Is anything?
Finally, looking at the A-League and their conversations about how to grow the game and the sport in Australia has been interesting over the last few months.
This story about the possibility that Hyundai will walk away from their sponsorship of the A-League highlights a bunch of trends that might be on people’s minds everywhere like declining participation, poor car sales, and lack of demand/attention.
These are interesting situations to watch because Australia hasn’t suffered a recession in about 30 years!  So they give us a good laboratory for learning about how they manage growth, but also how they fight decline. —————————————————————————————————————-
What am I up to this week?
Episode 100 of the podcast is ME! I wanted to share a few ideas and learnings from the first 100 episodes and use the opportunity to talk about where I’m going next.
Queue-It asked me and a few other folks what we think is necessary to be successful in selling tickets.
I’m going to do a workshop in NYC on Tuesday, March 31st, 2020 on marketing and strategy in any market. I’ll have a landing page posted next week. But if you are interested in learning more, email me.
I’m in London on 13 April and I’m going to see about putting together a meetup at one of my favorite spots in London, Brewdog SoHo. More details to follow, but mark your calendars now if you are going to be in London that day.Ta
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Talking Tickets: 7 February 2020–Come See Me In NYC! And, London! was originally published on Wakeman Consulting Group
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