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exeggcute · 1 year ago

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the great reddit API meltdown of '23, or: this was always bound to happen

there's a lot of press about what's going on with reddit right now (app shutdowns, subreddit blackouts, the CEO continually putting his foot in his mouth), but I haven't seen as much stuff talking about how reddit got into this situation to begin with. so as a certified non-expert and Context Enjoyer I thought it might be helpful to lay things out as I understand them—a high-level view, surveying the whole landscape—in the wonderful world of startups, IPOs, and extremely angry users.

disclaimer that I am not a founder or VC (lmao), have yet to work at a company with a successful IPO, and am not a reddit employee or third-party reddit developer or even a subreddit moderator. I do work at a startup, know my way around an API or two, and have spent twelve regrettable years on reddit itself. which is to say that I make no promises of infallibility, but I hope you'll at least find all this interesting.

profit now or profit later

before you can really get into reddit as reddit, it helps to know a bit about startups (of which reddit is one). and before I launch into that, let me share my Three Types Of Websites framework, which is basically just a mental model about financial incentives that's helped me contextualize some of this stuff.

(1) website/software that does not exist to make money: relatively rare, for a variety of reasons, among them that it costs money to build and maintain a website in the first place. wikipedia is the evergreen example, although even wikipedia's been subject to criticism for how the wikimedia foundation pays out its employees and all that fun nonprofit stuff. what's important here is that even when making money is not the goal, money itself is still a factor, whether it's solicited via donations or it's just one guy paying out of pocket to host a hobby site. but websites in this category do, generally, offer free, no-strings-attached experiences to their users.

(I do want push back against the retrospective nostalgia of "everything on the internet used to be this way" because I don't think that was ever really true��look at AOL, the dotcom boom, the rise of banner ads. I distinctly remember that neopets had multiple corporate sponsors, including a cookie crisp-themed flash game. yahoo bought geocities for $3.6 billion; money's always been trading hands, obvious or not. it's indisputable that the internet is simply different now than it was ten or twenty years ago, and that monetization models themselves have largely changed as well (I have thoughts about this as it relates to web 1.0 vs web 2.0 and their associated costs/scale/etc.), but I think the only time people weren't trying to squeeze the internet for all the dimes it can offer was when the internet was first conceived as a tool for national defense.)

(2) website/software that exists to make money now: the type that requires the least explanation. mostly non-startup apps and services, including any random ecommerce storefront, mobile apps that cost three bucks to download, an MMO with a recurring subscription, or even a news website that runs banner ads and/or offers paid subscriptions. in most (but not all) cases, the "make money now" part is obvious, so these things don't feel free to us as users, even to the extent that they might have watered-down free versions or limited access free trials. no one's shocked when WoW offers another paid expansion packs because WoW's been around for two decades and has explicitly been trying to make money that whole time.

(3) website/software that exists to make money later: this is the fun one, and more common than you'd think. "make money later" is more or less the entire startup business model—I'll get into that in the next section—and is deployed with the expectation that you will make money at some point, but not always by means as obvious as "selling WoW expansions for forty bucks a pop."

companies in this category tend to have two closely entwined characteristics: they prioritize growth above all else, regardless of whether this growth is profitable in any way (now, or sometimes, ever), and they do this by offering users really cool and awesome shit at little to no cost (or, if not for free, then at least at a significant loss to the company).

so from a user perspective, these things either seem free or far cheaper than their competitors. but of course websites and software and apps and [blank]-as-a-service tools cost money to build and maintain, and that money has to come from somewhere, and the people supplying that money, generally, expect to get it back...

just not immediately.

startups, VCs, IPOs, and you

here's the extremely condensed "did NOT go to harvard business school" version of how a startup works:

(1) you have a cool idea.

(2) you convince some venture capitalists (also known as VCs) that your idea is cool. if they see the potential in what you're pitching, they'll give you money in exchange for partial ownership of your company—which means that if/when the company starts trading its stock publicly, these investors will own X numbers of shares that they can sell at any time. in other words, you get free money now (and you'll likely seek multiple "rounds" of investors over the years to sustain your company), but with the explicit expectations that these investors will get their payoff later, assuming you don't crash and burn before that happens.

during this phase, you want to do anything in your power to make your company appealing to investors so you can attract more of them and raise funds as needed. because you are definitely not bringing in the necessary revenue to offset operating costs by yourself.

it's also worth nothing that this is less about projecting the long-term profitability of your company than it's about its perceived profitability—i.e., VCs want to put their money behind a company that other people will also have confidence in, because that's what makes stock valuable, and VCs are in it for stock prices.

(3) there are two non-exclusive win conditions for your startup: you can get acquired, and you can have an IPO (also referred to as "going public"). these are often called "exit scenarios" and they benefit VCs and founders, as well as some employees. it's also possible for a company to get acquired, possibly even more than once, and then later go public.

acquisition: sell the whole damn thing to someone else. there are a million ways this can happen, some better than others, but in many cases this means anyone with ownership of the company (which includes both investors and employees who hold stock options) get their stock bought out by the acquiring company and end up with cash in hand. in varying amounts, of course. sometimes the founders walk away, sometimes the employees get laid off, but not always.

IPO: short for "initial public offering," this is when the company starts trading its stocks publicly, which means anyone who wants to can start buying that company's stock, which really means that VCs (and employees with stock options) can turn that hypothetical money into real money by selling their company stock to interested buyers.

drawing from that, companies don't go for an IPO until they think their stock will actually be worth something (or else what's the point?)—specifically, worth more than the amount of money that investors poured into it. The Powers That Be will speculate about a company's IPO potential way ahead of time, which is where you'll hear stuff about companies who have an estimated IPO evaluation of (to pull a completely random example) $10B. actually I lied, that was not a random example, that was reddit's valuation back in 2021 lol. but a valuation is basically just "how much will people be interested in our stock?"

as such, in the time leading up to an IPO, it's really really important to do everything you can to make your company seem like a good investment (which is how you get stock prices up), usually by making the company's numbers look good. but! if you plan on cashing out, the long-term effects of your decisions aren't top of mind here. remember, the industry lingo is "exit scenario."

if all of this seems like a good short-term strategy for companies and their VCs, but an unsustainable model for anyone who's buying those stocks during the IPO, that's because it often is.

also worth noting that it's possible for a company to be technically unprofitable as a business (meaning their costs outstrip their revenue) and still trade enormously well on the stock market; uber is the perennial example of this. to the people who make money solely off of buying and selling stock, it literally does not matter that the actual rideshare model isn't netting any income—people think the stock is valuable, so it's valuable.

this is also why, for example, elon musk is richer than god: if he were only the CEO of tesla, the money he'd make from selling mediocre cars would be (comparatively, lol) minimal. but he's also one of tesla's angel investors, which means he holds a shitload of tesla stock, and tesla's stock has performed well since their IPO a decade ago (despite recent dips)—even if tesla itself has never been a huge moneymaker, public faith in the company's eventual success has kept them trading at high levels. granted, this also means most of musk's wealth is hypothetical and not liquid; if TSLA dropped to nothing, so would the value of all the stock he holds (and his net work with it).

what's an API, anyway?

to move in an entirely different direction: we can't get into reddit's API debacle without understanding what an API itself is.

an API (short for "application programming interface," not that it really matters) is a series of code instructions that independent developers can use to plug their shit into someone else's shit. like a series of tin cans on strings between two kids' treehouses, but for sending and receiving data.

APIs work by yoinking data directly from a company's servers instead of displaying anything visually to users. so I could use reddit's API to build my own app that takes the day's top r/AITA post and transcribes it into pig latin: my app is a bunch of lines of code, and some of those lines of code fetch data from reddit (and then transcribe that data into pig latin), and then my app displays the content to anyone who wants to see it, not reddit itself. as far as reddit is concerned, no additional human beings laid eyeballs on that r/AITA post, and reddit never had a chance to serve ads alongside the pig-latinized content in my app. (put a pin in this part—it'll be relevant later.)

but at its core, an API is really a type of protocol, which encompasses a broad category of formats and business models and so on. some APIs are completely free to use, like how anyone can build a discord bot (but you still have to host it yourself). some companies offer free APIs to third-party developers can build their own plugins, and then the company and the third-party dev split the profit on those plugins. some APIs have a free tier for hobbyists and a paid tier for big professional projects (like every weather API ever, lol). some APIs are strictly paid services because the API itself is the company's core offering.

reddit's financial foundations

okay thanks for sticking with me. I promise we're almost ready to be almost ready to talk about the current backlash.

reddit has always been a startup's startup from day one: its founders created the site after attending a startup incubator (which is basically a summer camp run by VCs) with the successful goal of creating a financially successful site. backed by that delicious y combinator money, reddit got acquired by conde nast only a year or two after its creation, which netted its founders a couple million each. this was back in like, 2006 by the way. in the time since that acquisition, reddit's gone through a bunch of additional funding rounds, including from big-name investors like a16z, peter thiel (yes, that guy), sam altman (yes, also that guy), sequoia, fidelity, and tencent. crunchbase says that they've raised a total of $1.3B in investor backing.

in all this time, reddit has never been a public company, or, strictly speaking, profitable.

APIs and third-party apps

reddit has offered free API access for basically as long as it's had a public API—remember, as a "make money later" company, their primary goal is growth, which means attracting as many users as possible to the platform. so letting anyone build an app or widget is (or really, was) in line with that goal.

as such, third-party reddit apps have been around forever. by third-party apps, I mean apps that use the reddit API to display actual reddit content in an unofficial wrapper. iirc reddit didn't even have an official mobile app until semi-recently, so many of these third-party mobile apps in particular just sprung up to meet an unmet need, and they've kept a small but dedicated userbase ever since. some people also prefer the user experience of the unofficial apps, especially since they offer extra settings to customize what you're seeing and few to no ads (and any ads these apps do display are to the benefit of the third-party developers, not reddit itself.)

(let me add this preemptively: one solution I've seen proposed to the paid API backlash is that reddit should have third-party developers display reddit's ads in those third-party apps, but this isn't really possible or advisable due to boring adtech reasons I won't inflict on you here. source: just trust me bro)

in addition to mobile apps, there are also third-party tools that don’t replace the Official Reddit Viewing Experience but do offer auxiliary features like being able to mass-delete your post history, tools that make the site more accessible to people who use screen readers, and tools that help moderators of subreddits moderate more easily. not to mention a small army of reddit bots like u/AutoWikibot or u/RemindMebot (and then the bots that tally the number of people who reply to bot comments with “good bot” or “bad bot).

the number of people who use third-party apps is relatively small, but they arguably comprise some of reddit’s most dedicated users, which means that third-party apps are important to the people who keep reddit running and the people who supply reddit with high-quality content.

unpaid moderators and user-generated content

so reddit is sort of two things: reddit is a platform, but it’s also a community.

the platform is all the unsexy (or, if you like python, sexy) stuff under the hood that actually makes the damn thing work. this is what the company spends money building and maintaining and "owns." the community is all the stuff that happens on the platform: posts, people, petty squabbles. so the platform is where the content lives, but ultimately the content is the reason people use reddit—no one’s like “yeah, I spend time on here because the backend framework really impressed me."

and all of this content is supplied by users, which is not unique among social media platforms, but the content is also managed by users, which is. paid employees do not govern subreddits; unpaid volunteers do. and moderation is the only thing that keeps reddit even remotely tolerable—without someone to remove spam, ban annoying users, and (god willing) enforce rules against abuse and hate speech, a subreddit loses its appeal and therefore its users. not dissimilar to the situation we’re seeing play out at twitter, except at twitter it was the loss of paid moderators; reddit is arguably in a more precarious position because they could lose this unpaid labor at any moment, and as an already-unprofitable company they absolutely cannot afford to implement paid labor as a substitute.

oh yeah? spell "IPO" backwards

so here we are, June 2023, and reddit is licking its lips in anticipation of a long-fabled IPO. which means it’s time to start fluffing themselves up for investors by cutting costs (yay, layoffs!) and seeking new avenues of profit, however small.

this brings us to the current controversy: reddit announced a new API pricing plan that more or less prevents anyone from using it for free.

from reddit's perspective, the ostensible benefits of charging for API access are twofold: first, there's direct profit to be made off of the developers who (may or may not) pay several thousand dollars a month to use it, and second, cutting off unsanctioned third-party mobile apps (possibly) funnels those apps' users back into the official reddit mobile app. and since users on third-party apps reap the benefit of reddit's site architecture (and hosting, and development, and all the other expenses the site itself incurs) without “earning” money for reddit by generating ad impressions, there’s a financial incentive at work here: even if only a small percentage of people use third-party apps, getting them to use the official app instead translates to increased ad revenue, however marginal.

(also worth mentioning that chatGPT and other LLMs were trained via tools that used reddit's API to scrape post and content data, and now that openAI is reaping the profits of that training without giving reddit any kickbacks, reddit probably wants to prevent repeats of this from happening in the future. if you want to train the next LLM, it's gonna cost you.)

of course, these changes only benefit reddit if they actually increase the company’s revenue and perceived value/growth—which is hard to do when your users (who are also the people who supply the content for other users to engage with, who are also the people who moderate your communities and make them fun to participate in) get really fucking pissed and threaten to walk.

pricing shenanigans

under the new API pricing plan, third-party developers are suddenly facing steep costs to maintain the apps and tools they’ve built.

most paid APIs are priced by volume: basically, the more data you send and receive, the more money it costs. so if your third-party app has a lot of users, you’ll have to make more API requests to fetch content for those users, and your app becomes more expensive to maintain. (this isn’t an issue if the tool you’re building also turns a profit, but most third-party reddit apps make little, if any, money.)

which is why, even though third-party apps capture a relatively small portion of reddit’s users, the developer of a popular third-party app called apollo recently learned that it would cost them about $20 million a year to keep the app running. and apollo actually offers some paid features (for extra in-app features independent of what reddit offers), but nowhere near enough to break even on those API costs.

so apollo, any many apps like it, were suddenly unable to keep their doors open under the new API pricing model and announced that they'd be forced to shut down.

backlash, blackout

plenty has been said already about the current subreddit blackouts—in like, official news outlets and everything—so this might be the least interesting section of my whole post lol. the short version is that enough redditors got pissed enough that they collectively decided to take subreddits “offline” in protest, either by making them read-only or making them completely inaccessible. their goal was to send a message, and that message was "if you piss us off and we bail, here's what reddit's gonna be like: a ghost town."

but, you may ask, if third-party apps only captured a small number of users in the first place, how was the backlash strong enough to result in a near-sitewide blackout? well, two reasons:

first and foremost, since moderators in particular are fond of third-party tools, and since moderators wield outsized power (as both the people who keep your site more or less civil, and as the people who can take a subreddit offline if they feel like it), it’s in your best interests to keep them happy. especially since they don’t get paid to do this job in the first place, won’t keep doing it if it gets too hard, and essentially have nothing to lose by stepping down.

then, to a lesser extent, the non-moderator users on third-party apps tend to be Power Users who’ve been on reddit since its inception, and as such likely supply a disproportionate amount of the high-quality content for other users to see (and for ads to be served alongside). if you drive away those users, you’re effectively kneecapping your overall site traffic (which is bad for Growth) and reducing the number/value of any ad impressions you can serve (which is bad for revenue).

also a secret third reason, which is that even people who use the official apps have no stake in a potential IPO, can smell the general unfairness of this whole situation, and would enjoy the schadenfreude of investors getting fucked over. not to mention that reddit’s current CEO has made a complete ass of himself and now everyone hates him and wants to see him suffer personally.

(granted, it seems like reddit may acquiesce slightly and grant free API access to a select set of moderation/accessibility tools, but at this point it comes across as an empty gesture.)

"later" is now "now"

TL;DR: this whole thing is a combination of many factors, specifically reddit being intensely user-driven and self-governed, but also a high-traffic site that costs a lot of money to run (why they willingly decided to start hosting video a few years back is beyond me...), while also being angled as a public stock market offering in the very near future. to some extent I understand why reddit’s CEO doubled down on the changes—he wants to look strong for investors—but he’s also made a fool of himself and cast a shadow of uncertainty onto reddit’s future, not to mention the PR nightmare surrounding all of this. and since arguably the most important thing in an IPO is how much faith people have in your company, I honestly think reddit would’ve fared better if they hadn’t gone nuclear with the API changes in the first place.

that said, I also think it’s a mistake to assume that reddit care (or needs to care) about its users in any meaningful way, or at least not as more than means to an end. if reddit shuts down in three years, but all of the people sitting on stock options right now cashed out at $120/share and escaped unscathed... that’s a success story! you got your money! VCs want to recoup their investment—they don’t care about longevity (at least not after they’re gone), user experience, or even sustained profit. those were never the forces driving them, because these were never the ultimate metrics of their success.

and to be clear: this isn’t unique to reddit. this is how pretty much all startups operate.

I talked about the difference between “make money now” companies and “make money later” companies, and what we’re experiencing is the painful transition from “later” to “now.” as users, this change is almost invisible until it’s already happened—it’s like a rug we didn’t even know existed gets pulled out from under us.

the pre-IPO honeymoon phase is awesome as a user, because companies have no expectation of profit, only growth. if you can rely on VC money to stay afloat, your only concern is building a user base, not squeezing a profit out of them. and to do that, you offer cool shit at a loss: everything’s chocolate and flowers and quarterly reports about the number of signups you’re getting!

...until you reach a critical mass of users, VCs want to cash in, and to prepare for that IPO leadership starts thinking of ways to make the website (appear) profitable and implements a bunch of shit that makes users go “wait, what?”

I also touched on this earlier, but I want to reiterate a bit here: I think the myth of the benign non-monetized internet of yore is exactly that—a myth. what has changed are the specific market factors behind these websites, and their scale, and the means by which they attempt to monetize their services and/or make their services look attractive to investors, and so from a user perspective things feel worse because the specific ways we’re getting squeezed have evolved. maybe they are even worse, at least in the ways that matter. but I’m also increasingly less surprised when this occurs, because making money is and has always been the goal for all of these ventures, regardless of how they try to do so.

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notfinancialadvice · 1 month ago

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# atty rambles about wordpress

this is a tag I am creating because I am chewing hard on this bone and it is a weird stress reliever

as is this blog in general

SHOPIFY BLOG VERSUS WORDPRESS STORE

WordPress Store

WordPress can host (reasonably well) an ecommerce store. Via WooCommerce (their main system), Shopify's "here is a button" system, and/or countless other things.

WordPress does blogging very, very, very effectively at a very, very low cost. Pick a host, press a few buttons, you have a wordpress blog. Depending on the host, but for almost all of them, 99.9% of your maintenance will be handled for you.

The issue is less "an issue" and more "reality" in that a WordPress store is not a store, and so between 50% - 95% of the "store mechanics" are not in the box -- they have to be built, designed, written, maintained.

"Thank you for your order!" pages -- etc. there are ten billion tiny gears to a shop -- all have to be built. Maintained. Etc.

Shopify Blog

Shopify can handle the store mechanics very well. If your needs are specific and/or huge, you'll probably struggle, but to be blunt, at that level you are a medium-sized business (my opinion) and should be looking into a more bespoke system anyway. Either using Shopify as a backbone and/or something unique.

I am explicitly talking about thousands of products and hundreds of thousands of dollars in sales.

If you are not at that level, it (probably) can do everything (almost everything) you need it to do for somewhere between a few hundred and several hundred dollars very well-to-extremely-well.

Except. Blogging.

There is a limit of authors to users on your account, you cannot easily access or sort backend metadata (but you can create it, I say, interestingly enough, I say, angerily).

Tags, no categories, also difficult to sort.

Your ability to sort tags is brutally elementary. As is designing specific templates (tags, author, etc.)

It is an extremely weak system.

I think this is one of the reasons why art shops tend to be... difficult... to build and maintain.

Before there was social media (fuck I'm getting gray) there were blogs and webrings -- these still exist of course but not nearly in scope or scale.

Social media is "blog, public, in a forum" -- so it allows art shops etc. to replace / augment (let's be honest... replace) blogging, which has allowed ecommerce platforms the ability to ignore blogging as a platform to construct and flesh out.

My suggestion is WordPress (or someone else) replace Shopify's blogging system with a native structure

I would be willing to pay a huge chunk of cash for this. I hate Shopify's blogging system, it is so weak. I do not want to maintain a billion things on my own, so I am not interested in using blog-shop-structure.

I am fleshing out the Post's blog on Shopify's system anyway because it is the best possible of uncomfortable choices.

I am aware of all of the Shopify blogging apps. They are paint on a house that needs to be rebuilt.

#atty rambles about wordpress #atty rambles about shopify

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goldsales · 2 months ago

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fekramarketing · 2 months ago

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Shopify Ecommerce & On-Demand Apps: Your Complete Development Solution

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Final Thoughts

Shopify eCommerce website development, combined with on-demand services apps, offers a powerful solution for businesses looking to expand their online presence and meet the needs of today’s consumers. By leveraging the strengths of both platforms, you can create a comprehensive, user-friendly solution that drives growth and enhances customer satisfaction.

#On Demand Services Apps

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pallabbepary · 6 months ago

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Why do clients choose Shopify for eCommerce business? 1. Easy to setup 2. Reasonable price 3. Common backend system 4. Good professional support 5. Lots of build in apps 6. Reliable hosted solution 7. Friendly cash flow structure 8. Point of Sale Integration 9. Full design control 10. Free Security Opinion 11. Easy SEO

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nextdynamix · 6 months ago

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#logo design #seo services #marketing #android development services #ios app development

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amjadhossain090 · 1 year ago

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The Leading Ecommerce Site Daraz Has An Extraordinary Marketing Strategies...

Digital marketing is a crucial aspect of success for any e-commerce business, and Daraz, a leading e-commerce platform in South Asia, is no exception. To effectively reach its target audience and drive sales, Daraz employs a comprehensive digital marketing strategy that encompasses various channels and tactics. Here's a breakdown of Daraz's digital marketing approach:

1.Search Engine Optimization (SEO): Daraz prioritizes optimizing its website and product listings to rank high in search engine results pages (SERPs). This involves keyword research, content optimization, technical SEO, and backlink building. By improving its website's visibility in search results, Daraz attracts organic traffic from potential customers actively searching for products they offer.

2.Social Media Marketing (SMM): Daraz maintains a strong presence on various social media platforms, including Facebook, Instagram, and Twitter. Through engaging content, targeted ads, and influencer partnerships, Daraz builds brand awareness, interacts with customers, and drives traffic to its website. Social media serves as a powerful tool for generating leads, promoting new products, and fostering customer loyalty.

3.Pay-Per-Click (PPC) Advertising: Daraz utilizes PPC campaigns on search engines like Google and social media platforms to reach a wider audience and boost website traffic. PPC allows Daraz to display targeted ads to users based on their search queries and interests, increasing the likelihood of converting them into customers.

4.Content Marketing: Daraz creates and shares informative and engaging content, such as blog posts, product reviews, and video tutorials, to attract and educate potential customers. This content builds brand authority, establishes Daraz as a thought leader in the e-commerce industry, and encourages organic traffic to its website.

5.Email Marketing: Daraz nurtures relationships with existing customers through personalized email campaigns. These emails may include product recommendations, promotional offers, and abandoned cart reminders, encouraging customers to revisit the website and make purchases.

6.Affiliate Marketing: Daraz partners with bloggers, social media influencers, and other website owners to promote its products. These affiliates earn a commission for each sale generated through their unique referral links, incentivizing them to promote Daraz to their audience.

7.Mobile App Marketing: Daraz heavily promotes its mobile app, offering exclusive discounts and features to encourage users to download and use the app. The app provides a seamless shopping experience, facilitating impulse purchases and increasing customer engagement.

8.Performance Tracking and Analysis: Daraz continuously monitors and analyzes the performance of its digital marketing campaigns, using data-driven insights to optimize its strategies and maximize ROI. This data-driven approach ensures that Daraz allocates its resources effectively and focuses on the most impactful marketing channels.

In conclusion, Daraz's comprehensive digital marketing strategy, encompassing SEO, SMM, PPC, content marketing, email marketing, affiliate marketing, mobile app marketing, and performance tracking, enables the e-commerce giant to reach its target audience, drive traffic, increase sales, and build a loyal customer base.

#marketing #digital marketing #blogs #business development #content writing

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digital-seller · 9 months ago

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Boosting Sales and Satisfaction: Essential UX Design Tips for E-Commerce Apps

In the dynamic landscape of e-commerce, where user attention is scarce and competition is fierce, crafting a seamless and intuitive user experience (UX) is paramount. From the moment a visitor lands on your e-commerce app to the final checkout, every interaction should be smooth, engaging, and conducive to conversions. Here are ten indispensable UX design tips tailored specifically for e-commerce apps:

Streamline Navigation: Simplify the navigation structure by categorizing products logically and prominently displaying essential sections like home, product catalog, cart, and account. Implement intuitive icons and clear labels to guide users effortlessly through the app.

Optimize Search Functionality: Incorporate a robust search feature with predictive text, auto-suggestions, and filters to help users find products quickly. Implementing features like autocorrect and recognizing synonyms enhances the search experience, reducing friction and improving user satisfaction.

Prioritize Visual Content: High-quality images and videos are fundamental for showcasing products effectively. Ensure fast-loading media and offer multiple angles or zoom functionality to provide users with a comprehensive view of the products. Including user-generated content such as reviews and images can also enhance trust and engagement.

Responsive Design: With the proliferation of mobile devices, responsive design is no longer an option but a necessity. Ensure that your e-commerce app adapts seamlessly to various screen sizes and orientations, providing a consistent experience across devices. Test extensively to eliminate any usability issues on different platforms.

Seamless Checkout Process: Simplify the checkout process to minimize friction and cart abandonment. Implement features like guest checkout, one-click ordering, and progress indicators to streamline the journey from product selection to payment confirmation. Offering multiple payment options and integrating trusted payment gateways instills confidence in users.

Personalization and Recommendations: Leverage user data and browsing history to deliver personalized product recommendations and tailored content. Implement features like "Recently Viewed," "You May Also Like," or "Frequently Bought Together" to enhance discoverability and encourage up selling and cross-selling.

Clear and Concise Product Information: Provide comprehensive yet concise product descriptions, including key features, specifications, sizing guides, and availability status. Use clear language and visual cues to convey information effectively, ensuring that users can make informed purchasing decisions without ambiguity.

Accessible Design: Prioritize accessibility by ensuring that your e-commerce app is usable by all individuals, including those with disabilities. Incorporate features like alt text for images, keyboard navigation, and adjustable text sizes to accommodate diverse user needs. Compliance with accessibility standards not only expands your audience but also demonstrates a commitment to inclusivity.

Feedback Mechanisms: Integrate feedback mechanisms throughout the app to solicit user input and address concerns promptly. Implement features like ratings, reviews, and live chat support to encourage interaction and foster trust. Actively monitor feedback and iterate based on user insights to continually improve the user experience.

Performance Optimization: Optimize app performance to deliver fast load times and smooth navigation. Minimize unnecessary animations, compress images for faster loading, and leverage caching techniques to reduce latency. A snappy and responsive app not only enhances user satisfaction but also positively impacts search engine rankings.

By implementing these UX design tips, e-commerce apps can create compelling experiences that captivate users, drive conversions, and foster long-term loyalty. Continuously monitor user behavior, gather feedback, and iterate on your design to stay ahead in the competitive e-commerce landscape. Remember, in the digital realm, a seamless and intuitive user experience is the key to unlocking success.

#e-commerce app #e-commerce app for business #ecommerce business #online store builder #build e-commerce mobile app #build food delivery app #e-commerce website and app

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addwebsolution · 1 year ago

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How Much Does It Cost to Develop an eCommerce Mobile App

By 2027, the total annual revenue of the eCommerce industry will reach a staggering USD 5.56 trillion. To put that into perspective, it is more than the GDP of the UK. And that will grow as more people prefer to buy products and services online.

This has encouraged small and large businesses to actively participate in doing more commerce business. We know this because we have worked on many eCommerce app development projects. One of the most common questions is about the eCommerce mobile app development cost.

‘How much is it to develop an eCommerce mobile app?’

We will answer it in this post and a few essential factors you need to know about before hiring eCommerce app developers.

Factors That Influence eCommerce App Costs

Let’s look at the factors that decide the cost of eCommerce app development in 2023.

How complex the app is

Developing an eCommerce app like Amazon or Flipkart is a massive task as it involves extensive work and development. And the app is highly complex due to a variety of features.

A few of the elements that make the app complex are:

User account creation.

Payment gateways.

Product catalogues.

The check-out process.

Rewards systems.

EMI payment options.

The more complex the app is, the more expensive the development process is. If you are a small business looking to sell your products, that will cost you less.

Platforms the app is being developed for

If you want to develop the app natively for iOS and Android, that will cost you a lot. It will take a lot of time, and you also need to hire different production teams to work on different app iterations.

This is also going to cost you more money.

The best way to avoid such issues is to do the required market research and create an app that caters to your target audience.

Using a cross-platform app development approach is also highly recommended.

Integration and use of third-party APIs

Creating features natively for your app can increase the overall cost of development, as a developer needs to spend time on it. And that will take more time and money out of your pocket.

Instead, you can integrate third-party APIs to bring all the capabilities and functionalities to your site.

Since they already have working features, you don’t need to worry about their performance.

Whether you want maintenance

Other factors to consider when building an eCommerce app are regular updates and maintenance. You can enter an AMC contract with the eCommerce development company you are working with if needed.

That’s going to cost you extra. However, you can also do that if you want to have an AMC outside of the existing contract.

Either way, maintenance is a crucial element of any app. And the more complex the app is, the more it will cost you.

Customization and design requirements

Suppose you want a highly customized eCommerce mobile app with an impeccably unique design that will take time and cost you more. Developing customized apps right from the ground up is a time-intensive process.

Opting for that will save the time needed to complete the project, which naturally makes the app cost more.

The same thing happens with the design, too. You may use templates or themes available with a few edits. And that brings the cost down.

Where your development partner is located

If you hire eCommerce app developers in the US or the UK, that’s going to cost a lot of money because they charge higher. On the other hand, choosing a partner from India or the Philippines can cost you a lot less money.

There are several reasons for this, and the biggest reason is that labour in India and the Philippines is more affordable.

Hence, you get impressive value for every dollar you invest in the project. And you can get all these without compromising on the quality.

The app development process

Yes, that’s right. Depending on the development process, the cost can vary.

Let’s say you are developing a new eCommerce app right from scratch. It takes time to be ideated, planned, and executed meticulously.

This takes a lot of time.

Instead of that, you can build a clone of an existing app.

And that will cost a lot less as the idea is already there. You must clone the app to fit your products and brand preferences.

Payment gateways

Payment gateways are essential for accepting online payments. But they will cost a lot as integrating them takes time and effort.

Depending on your business, these options change, such as:

Hosting payment gateway as needed into the app.

Integrating the API.

Setting up alternative payments.

Effectively embed the payment gateways into the app.

Integrating mobile wallets as per your needs.

The Cost of Developing eCommerce Apps

We hope you understand the factors affecting the cost of developing an eCommerce app. This is how we explain the cost to our clients. We educate our clients when they want to know about the project's cost.

Here is a table with the approximate amount for developing an eCommerce app.

Benefits of Having an eCommerce App for Your Business

While developing an eCommerce app is a considerable investment, it has the potential to take your business to the next level.

Here are a few advantages of using ecommerce apps.

Ease of use

It enables your users to buy products and services more conveniently. They can buy your products anywhere—while travelling, from their office, or at home.

And that can make your business more user-friendly, improving your sales.

Customer experience

Having an ecommerce app improves the overall customer experience. The convenience they can enjoy is unparalleled. And this will positively influence your business.

Brand awareness

People will use it more when your business has an excellent eCommerce app. And they will talk about it in their community, friend circles, etc. This is great for your business as it can expand your brand awareness.

A competitive edge

You can trump your competition with a high-performing and intuitive mobile app to sell your products. As you offer a more convenient way, you can also attract users from your competition

Improved sales

Selling products and services at the store and from your eCommerce app leads to more sales. And you can also reach more people than you could not previously.

How to Develop an eCommerce App on a Budget?

An intelligent approach and expert eCommerce app development company like AddWeb Solution can help you build an eCommerce app on a budget.

Here is what you can do.

Step 1

Don’t release the app with all the features at first. Develop only the most important factors first and add more features later if your users need them.

Step 2

Shopify, WooCommerce, etc., offer many pre-built eCommerce platforms. Use this to save time and money.

Step 3

You must work with an agency that can offer you affordable services. AddWeb Solution in India is an excellent option to do that.

Step 4

Instead of using proprietary software programs, develop the app using open-source platforms and technologies. Some of the open-source technologies are even better than their paid counterparts.

Step 5

You can also reuse the code from your previous app. If you can use some parts of the code, it would reduce the overall development cost for sure.

Step 6

Many eCommerce app development companies offer multiple engagement options. Opt for a fixed-price agreement option, which ensures more value for your project and reduces costs.

Related Article: VueStorefront Headless Commerce A Modern Solution for eCommerce Challenges

Why Choose Us for eCommerce App Development?

When hiring eCommerce app developers, you must hire a reliable eCommerce mobile app design and development company like us.

And if you are wondering why AddWeb Solution is unique, here are a few reasons.

Our expertise in the industry

AddWeb Solution is among the most respected agencies offering eCommerce app development services. We have earned that image by working on diverse projects from large and small businesses during the last decade.

This expertise enables us to work on diverse eCommerce app projects innovatively and deliver the best service at all times.

Trained and skilled developers

You can hire eCommerce app developers confidently from AddWeb Solution. They have the experience and qualifications to do what they are doing. Our practice is to train each of our developers in the latest technologies and frameworks as they are released.

So, you never have to worry about the talent working on your project when you choose AddWeb Solution's eCommerce app development services.

Streamlined development process

Imagine if you have not planned your app development. The result is a waste of resources in terms of money, time, talent, etc. But that does not happen at AddWeb Solution.

We plan every single project we undertake, eCommerce app development or not.

This helps us deliver the project on time, ensure value to the client's investment, and make it easier for them to quickly take their product to the market.

Advanced eCommerce apps

We believe in creating apps that help your business grow. And technology plays a massive role in that. Having realized this, our team of expert eCommerce app developers always leverage the latest technologies to make your app.

This empowers your app with all the features and advanced functionalities you need to impress your existing and prospective customers.

Multiple QA processes

Quality means the world to us as an eCommerce development company in India. We have multiple quality assessment processes and tests to keep the apps we develop at the highest echelon of quality.

Regardless of your industry, your app will always comply with industry standards and often exceed the benchmarks of global quality expectations. Son, you don't need to worry about the quality of our apps.

Conclusion

eCommerce apps help sell your products and services and reach more users easily. Most people worldwide use a smartphone, so you can make your app available to them to encourage them to buy from you. This is a marketing strategy that many businesses have used and has proven highly effective. However, when developing an eCommerce mobile app for your business, you must hire eCommerce app developers who can deliver value and quality. And that’s something we can offer you aplenty.

We have served numerous businesses looking to expand their reach and sales through dedicated eCommerce mobile apps. We have always served tailored eCommerce development services that exceeded their expectations.

Source: How Much Does It Cost to Develop an eCommerce Mobile App

#eCommerce app development #eCommerce app development company #hiring eCommerce app developers

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rose-blog24 · 1 year ago

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ecommerce-yourguide · 1 year ago

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What is the best way to start a Amazon business?

Starting an Amazon business can be an exciting venture with the potential for significant success. Here's a general guide to get you started:

1. Research and Product Selection: Begin by researching the Amazon marketplace and identifying potential products to sell. Look for products with good demand, low competition, and profit potential. Consider factors like product size, weight, and shipping costs.

2. Set Up an Amazon Seller Account: Choose between an Individual or Professional Seller account. The Professional account is suitable for serious sellers with more than a few products. Create a seller account and follow the registration process.

3. Source or Manufacture Products: Decide whether you'll source products from wholesalers, or manufacturers, or use drop shipping. Ensure you have a reliable supply chain to maintain inventory.

4. Create High-Quality Listings: Optimize your product listings with clear and compelling titles, well-written descriptions, and high-quality images. Use relevant keywords to improve visibility in search results.

5. Price Competitively: Price your products competitively to attract buyers. Consider factors like product costs, fees, and competitor prices.

6. Fulfillment Method: Choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). FBA lets Amazon handle storage, packing, and shipping, while FBM requires you to manage these aspects.

7. Marketing and Promotion: Utilize various marketing strategies to promote your products, such as Amazon Sponsored Products, social media marketing, influencer collaborations, and email campaigns.

8. Provide Excellent Customer Service: Deliver exceptional customer service to build a positive reputation and earn positive reviews. Respond to customer inquiries promptly and resolve any issues efficiently.

To streamline your Amazon business and enhance its performance, consider using the CedCommerce Amazon Channel app. This app provides a centralized platform to manage multiple Amazon accounts along with your Shopify store. You can easily sync product listings, optimize them for Amazon's algorithm, and efficiently handle orders and inventory.

With CedCommerce, you gain access to expert support, ensuring that your queries are answered patiently and your business thrives. The app's user-friendly interface and powerful tools simplify multichannel eCommerce management, allowing you to focus on growing your Amazon business.

By leveraging the benefits of the CedCommerce Amazon Channel app, you can achieve greater success and elevate your Amazon business to new heights. Empower your entrepreneurial journey with the perfect partner by your side.

#cedcommerce #ecommerce #ecommercestore #ecommercebusiness #shopify #shopifyseller #amazonprime #amazonseller #amazon marketplace #amazon #ecommercesolutions

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quickway-infosystems1 · 1 year ago

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Top WordPress Development Companies in 2023

Want to create an online persona for yourself or your company? Well, the best way to go forward is with a brand-new website that can showcase your company, its offerings, and what you stand for. Websites created by the top WordPress development companies reach far and wide to target audiences around the world and attract lots of organic traffic, increasing the business’ sales and revenue.

You know that you need to build a website, and you decide to make it on WordPress. But you may not know much about WordPress, and there are many individual developers and agencies available for WordPress development.

These are enough to confuse you when you are to select a WordPress development company, but as you have reached this blog, do not worry.

We will tell you how you can hire a WordPress development company in India for your business. Stay tuned as we will start our discussion with a brief on WordPress.

1. QuickWay InfoSystems

In the world of WordPress, they are one of the top WordPress development companies. They offer services around the globe, which is the most important thing. QWI is a well-known Software Development company, with Services such as Web Development, Android App Development, iOS App Development, CMS Development, React Native App Development, & other servides too.

They provide high-quality, standard coding services that are convenient for clients.

They have more than 7+ years of experience with WordPress. They have completed over 500+ projects in different industries such as entertainment, art, music, marketplace development, and the Restaurants industry.

Expertise In: WordPress Development, Web Application Development, Mobile Application Development, UI/UX Design, Front-end Development, Microsoft Development.

2. Seahawk Media

Having worked with over 100+ brands and managed WordPress for them, Seahawk has delivered exceptional WordPress services. It is trusted by top web hosts for its dedicated retention and support services that prevent customer churn.

Expertise In: WordPress Development, Custom Web design, WordPress White Label, Maintenance & Support, Migration Services, SEO & Marketing

3. MultiDots

They are a top WordPress developer and support content producers as well as digital agencies in reaching their goals.

Multidots has developed multi-platform WordPress solutions and advanced WordPress technology for global corporate brands such as Storyful (NewsCorp Venture), Accenture, and MIT.

Expertise In: WordPress Development, WordPress Migration, WordPress VIP Migration

4. Krify

Krify is a leading WordPress development company that can help transform your business by offering innovative, high-quality, and cost-effective website development services. With a team of expert developers, designers, and project managers, Krify can provide you with bespoke software solutions that cater to your unique needs.

Expertise In: WordPress Website Development, WordPress Migration, eCommerce WordPress website development, informative website development, PHP Website Development.

5. Uplers

Uplers has well-known website development professionals, and their current customers only trust them since they offer their customers fantastic jobs developing websites. More than 500 agencies are available to serve their offerings.

Expertise In: WordPress Development, Hubspot Development, SEO Services, SEM Services, Email Marketing.

6. rtCamp Solutions

rtCamp Solutions is a reliable corporate WordPress solution. Millions of people reach out to them every day through their unique engineering solutions for Fortune 500 companies, government agencies, and household brands.

Expertise In: WordPress Development, Digital Publishing, Digital Marketing, eCommerce Development.

7. ColorWhistle

ColorWhistle offers the best digital agency services. They are focused on creating best-in-class solutions to benefit your website in many ways and help you outperform the competition.

Expertise In: WordPress Development, Web Design Services, Web Development Services, Digital Marketing Services.

8. Elsner Technologies

Elsner Technologies is a company that develops software for web and mobile. The company is known for its ability to provide 100% customized technical solutions, 24 hours a day, 7 days a week, and a track record of 100% year after year.

Expertise In: Web Development, Mobile App Development, Cloud Computing, Enterprise Application Development.

9. Hidden Brains

Hidden Brains, a leading WordPress development company, is located in India. They offer easy-to-use WordPress solutions that are easy to configure, publish, and manage. Hidden Brains has created WordPress websites for clients from 39 different industries around the globe. Its greatest asset is its work. Their clients span more than 200 countries.

Expertise In: Web Application Development, Mobile Application Development, UI/UX Design, Front-end Development, Microsoft Development.

10. IndiaNIC

It is one of the first companies to offer offshore web and mobile app development services. With web and mobile as its core strengths, it has assisted clients in designing and developing numerous attractive stores, as well as bringing them to market via effective and engaging websites.

Expertise In: Custom Web Development, Mobile App Development These 2 are their main services

Conclusion

Building a WordPress website can be daunting, no matter how important it is to your business's growth or to drawing attention to a worthy cause. Hire WordPress developers who can help you shine with fresh ideas and technical expertise. There are many companies available to meet your needs and budget.

#Top wordpress development company in india #wordpress developers #wordpress services #web developing company #web developers #hire wordpress developer #hire wordpress experts

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