#BrandSafetySolution

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An AI-ML-driven brand safety solution, ensuring digital brand safety through automated brand hygiene management. Leveraging contextual brand safety and sentiment analysis, it validates content with regional and vernacular understanding. The solution safeguards brand image by adhering to GARM guidelines and excluding unsafe media placements. It enables precise detection of unsafe content, contextual targeting, and whitelists platforms, videos, and channels based on brand safety standards. Advanced features include deep learning for engagement metrics and tailored targeting themes, offering unmatched protection for your digital campaigns. 

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Brand Safety: Protect Your Brand Integrity in The Digital Ecosystem

Brand safety, in simple words, refers to the practice of ensuring branded content does not appear next to unsavory explicit, or offensive content. While most advertisers are painfully aware of their limited control over the placement of their ads, their consumers are not as discerning as them.

A few years ago, a media buying agency pulled its advertising budgets from YouTube and Google Display advertising platforms because of an article highlighting the appearance of ads next to neo-nazi and other forms of extremist content.

Just like the placement of ads next to ‘wrong’ content is bad for the brand’s perception, placement of the same ads next to complementary content can potentially drive better results. Ensuring the same is known as ensuring brand relevancy in digital advertising.

Both brand safety and relevancy are closely related topics and thus, may be confused with each other. However, in the high-stakes game of branding and advertising, there is no space for such confusion.

To read more visit: Brand Safety Protect Your Brand Integrity.

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Protect your Brand Reputation with Safety & Brand Infringement Suite

According to an advertising standards study, about 35% of Indian brand companies faced reputational damage due to misleading advertisements. Digital brand infringement, such as fake websites and social media handles, led to a loss of up to 25% in the market share of various well-known brands.   

The irrelevant ad placements and fake websites may quickly harm the reputation of the brand. The damage extends beyond consumer perception. It can lead to diminished sales, loss of customer trust and cost brands long-term financial loss. 

The key elements of the solution included robust region-specific Content Categories content context analysis, sentiment analysis, video frame recognition, and GARM compliance.      

It is done through not only keyword searches and meta tags in the description and title but also AI & ML-driven context analysis and sentiment analysis to ascertain relevancy. Furthermore, the frame recognition strategy involves analyzing individual frames of video content where the ads are placed rather than relying on the metadata only. 

Visit to know more: Brand Protection

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Contextual Ads: Find the perfect Ad placements with AI-ML powered contextual relevancy checks

Contextual Brand Relevance enables advanced AI-based contextual level targeting that focuses on elements, logos, faces, keywords, objects, sentiments, and more for brands to choose right ads at the right place. 

Set custom inclusion and exclusion themes specific to each brand’s risk tolerance levels 

Brand safety without over-blocking filters out unsafe content before an ad impression is served 

Content-aligned brand protection that combines brand safety with context, leading to higher ROI 

mFilterIt provides custom targeting and exclusion themes and accurate detection of unsafe content across a comprehensive set of brand safety categories as per the GARM guidelines. 

Read more visit: Contextual Ads

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Role of Brand Safety in Digital Advertising

Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused on spending the ad budget in purchasing the ad spaces with the relevant sites only. However, the landscape changed with programmatic advertising. The advertiser started losing control of where the ad would be placed as the focus shifted towards behavioral targeting.

While the focus is on targeting the right audience, it is crucial to ensure the brand reputation. For example, if the ad for a beauty product gets placed on a website that has anti-social content, it will surely tarnish the company’s reputation. In 2017, reputed brands like AT&T and Verizon withdrew themselves from online ad purchases as their content was appearing alongside the terrorist sympathizers’ content.

Considering the monetary and reputational investment involved, advertisers must implement the strategies with the utmost brand safety tools. Let us explore, in detail, the significance of brand safety and explore strategies to mitigate risks and protect brand reputation.

Click here to read more about brand safety

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Brand Safety Tool | Affiliate Marketing Campaign - mFilterIt

An AI-ML-driven brand relevancy and safety solution for the detection and management of brand hygiene with an automated process. Regional, contextual understanding, and sentiment analysis are used for content validation. This solution offers Brand Hygiene Protection including vernacular capabilities. It also possesses deep learning capabilities.

It protects the brand image from irrelevant media placements by ensuring digital campaigns run with advertisers & globally recognized brand and GARM guidelines. It enables custom targeting and exclusion themes and accurate detection of unsafe content and contextual targeting through text and sentiment analysis, engagement metrics etc. It whitelists channels, platforms, and videos based on brand safety standards and targeting norms for digital advertising. 

To know more visit PACE | Media Brand Safety.

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Brand Safety Tool | Affiliate Marketing Campaign - mFilterIt

An AI-ML-driven brand relevancy and brand safety solution in India and USA for the detection and management of brand hygiene with an automated process. Regional, contextual understanding, and sentiment analysis are used for content validation. This solution offers Brand Hygiene Protection including vernacular capabilities in India and USA. It also possesses deep learning capabilities. It protects the brand image from irrelevant media placements by ensuring digital campaigns run with advertisers & globally recognized brand and GARM guidelines. It enables custom targeting and exclusion themes and accurate detection of unsafe content and contextual targeting through text and sentiment analysis, engagement metrics etc. It whitelists channels, platforms, and videos based on brand safety standards and targeting norms for digital advertising. To know more visit PACE | Media Brand Safety.

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PACE | Media Brand Safety in USA

An AI-ML-driven brand relevancy and safety solutions for detection and management of brand hygiene with an automated process. In United states of America, contextual understanding and sentiment analysis is used for content validation. This solution offers Brand Hygiene Protection includes vernacular capabilities. It also possesses deep learning capabilities. It protects brand image from irrelevant media placements by ensuring digital campaigns run with advertisers & globally recognized brand and GARM guidelines. It enables custom targeting and exclusion themes and accurate detection of unsafe content and contextual targeting through text and sentiment analysis, engagement metrics etc. It whitelists channels, platforms, videos based on the brand safety standards and targeting norms for digital advertising in USA.

To know more visit PACE | Media Brand Safety.

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Brand Protection with AI-ML Open-Source Intelligence | Sentinel+ | Brand Protection Suite

It is an advanced brand protection suit designed to safeguard your digital presence in USA. Open source intelligence provides actionable insights for risk assessment. It detects brand infringements, identifies fake social media handles copycat apps, phishing websites, etc. Sentinel+ also includes Identity Scan in USA for digital user risk profile analysis, lead enrichment, and transaction laundering detection to identify illicit financial activities and compliance breaches. The automated real-time AI-ML and OSINT-driven offer unparalleled brand monitoring and protection.   To know more visit Sentinel+ | Brand Protection Suite.

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Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape in UAE

Contextual advertising is a practice wherein marketers place ads that are relevant to the content of the web pages where they will be shown. For instance, a car ad would be shown on a website related to automobiles, and you might see a toothpaste ad on an oral healthcare portal. There might also be an advertisement for pens in a news article about school exams. Contextual Advertising targeting programmatic is not based on cookies, but on keywords or the topic of the website. This is not only going to make targeting more efficient for the marketers, but it will also improve the experience for the consumers as they will not be bombarded with irrelevant and repeat advertising across platforms during their online activities.

For marketers to overcome this risk and ensure brand safety contextual AI holds the key. Contextual AI tools are capable of analyzing the content of a webpage including the images on it. This enables the system to identify whether the content is safe, positive, and aligned with the ad or not.

Click here to learn more about the Contextual Advertising.

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Did your business need Brand Safety Solution in USA

mFilterIt PACE Brand Safety Solution protects brand image across the digital landscape. It provides AI-ML driven detection and management of brand hygiene with in-built automated tools for keyword blacklisting and takedowns. Offers Brand Hygiene Protection that includes vernacular and deep regional learning capabilities. It also enables the identification of digital brand risks to a brands image across the Web/GDN, video Streaming Platforms like YouTube, OTT Platforms that support third-party integrations, social media platforms, and more. 

An extensive blacklist keyword repository helps detect brand-unsafe placements. Robust local language capability with more than 20+ Indian language support and the solution uses GARM classification norms and incorporates brand guidelines as well. Blacklist URLs/Ad Placements on ad managers so that ads can run on brand-safe inventory. Visit PACE Brand Safety Solution

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How Video Advertising Will Erode Brand Safety?

A Brand Safety audit was carried out for a leading platform in the entertainment domain. The top 500 YouTube channels were analyzed where the ads regarding the entertainment app were served.

Click here to read more about how video advertising will erode brand safety.

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Brand Safety Solution

mFilterIt PACE Brand Safety Solution protects brand image across the digital landscape. It provides AI-ML driven detection and management of brand hygiene with in-built automated tools for keyword blacklisting and takedowns. Offers Brand Hygiene Protection that includes vernacular and deep regional learning capabilities. It also enables the identification of digital brand risks to a brands image across the Web/GDN, video Streaming Platforms like YouTube, OTT Platforms that support third-party integrations, social media platforms, and more.

An extensive blacklist keyword repository helps detect brand-unsafe placements. Robust local language capability with more than 20+ Indian language support and the solution uses GARM classification norms and incorporates brand guidelines as well. Blacklist URLs/Ad Placements on ad managers so that ads can run on brand-safe inventory.

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What’s the Deal with Brand Safety in Advertising?

Many organizations are currently at risk of disappearance if they do not invest in these concepts. Thus, it is necessary to understand what they mean and how they can be effectively used to guarantee the protection of a brand’s name in the online world. In this way, you will be able to avoid the main effects of unwanted online advertising.

The purpose of this article is to explore the importance of brand safety in advertising and the steps to be taken to make it positive.

A digital advertising campaign is a great way to reach potential customers and promote your brand. In order to protect your business’s reputation, you must place your ads in a safe environment. Make sure your brand is safe by avoiding the common brand safety issues.

If you’re looking for a reliable solution that won’t compromise your brand safety, look no further than mFilterIt.

Click here to read more about brand safety.

[mfilterit]

What’s the Deal with Brand Safety in Advertising?

Many organizations are currently at risk of disappearance if they do not invest in these concepts. Thus, it is necessary to understand what they mean and how they can be effectively used to guarantee the protection of a brand’s name in the online world. In this way, you will be able to avoid the main effects of unwanted online advertising.

The purpose of this article is to explore the importance of brand safety in advertising and the steps to be taken to make it positive.

A digital advertising campaign is a great way to reach potential customers and promote your brand. In order to protect your business’s reputation, you must place your ads in a safe environment. Make sure your brand is safe by avoiding the common brand safety issues.

If you’re looking for a reliable solution that won’t compromise your brand safety, look no further than mFilterIt.

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Adapt or Fail: Contextual Advertising in a Post-Cookie Landscape

All over the world, the rising concern about data security and user privacy has led to a major transformation in the way online marketing is conducted. Regulations like GDPR rendered cookies less effective, and now the third-party cookies which are the backbone of behavioral tracking for marketers, are being removed by browsers. By 2024, marketing campaigns will no longer be run by tracking using the third-party cookies that helped to identify the customers online and show them ads wherever they go. The ad placement in the cookie-less world will be defined by contextual advertising.

What Is Contextual Advertising?

Contextual advertising is a practice wherein marketers place ads that are relevant to the content of the web pages where they will be shown. For instance, a car ad would be shown on a website related to automobiles, and you might see a toothpaste ad on an oral healthcare portal. There might also be an advertisement for pens in a news article about school exams. Contextual targeting programmatic is not based on cookies, but on keywords or the topic of the website. This is not only going to make targeting more efficient for the marketers, but it will also improve the experience for the consumers as they will not be bombarded with irrelevant and repeat advertising across platforms during their online activities.

mFilterIt’s media brand safety solution ensures that the ads are not appearing beside objectionable content resulting in safeguarding the brand’s reputation.

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